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Apple Issues Expensive Shock For Millions Of iPhone Users [Updated]

Apple iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max - Apple

 

Apple’s 2020 ambitions know no boundaries. The company plans to release up to seven new iPhone models and, internally, they will make the biggest generational leap in years. The problem for Apple is the designs keep leaking and, having already been disappointed once, a major new iPhone design leak means we are likely to be disappointed all over again.

Digging through Apple’s small print, the eagle-eyed MacRumors discovered Apple has quietly slashed trade-in values across its entire iPhone range for anyone looking to upgrade to a new iPhone. And the newer your trade-in model, the more money you will lose:

  • ‌iPhone XS‌ Max – up to $500 (was $600)
  • ‌iPhone XS‌ – up to $420 (was $500)
  • iPhone XR – up to $300 (was $370)
  • ‌iPhone‌ X – up to $320 (was $400)
  • iPhone 8 Plus – up to $250 (was $300)
  • ‌iPhone 8‌ – up to $170 (was $220)
  • ‌iPhone‌ 7 Plus – up to $150 (was $200)
  • ‌iPhone‌ 7 – up to $120 (was $150)
  • ‌iPhone‌ 6s Plus – up to $100 (was $120)
  • ‌iPhone‌ 6s – up to $80 (was $100)

Yes, if you plan to trade-in your current iPhone, you will now receive up to $100 less even if it is in perfect condition (remember: these are “up to” prices). As it stands, despite the convenience of trading your old iPhone in with Apple, these prices make it a poor financial decision to do so. You’ll receive considerably more elsewhere, particularly if you sell it online.

As far as I understand, this is also an usual step to reduce prices mid-cycle with Apple typically dropping values only with the release of each new iPhone generation. Consequently, it will be a nasty shock to many upgraders.

01/13 Update: Apple has confirmed to me that it has dropped trade-in prices mid-generation, but it has not yet provided a reason why the decreases are so sizable on this occasion.


Gordon’s Top Apple Daily Deals:

  • AirPods with Charging Case – (typically $159.99) – Amazon: $129 / Best Buy: $139.99 / Staples: $129 / Walmart: $139
  • 10.2-inch 2019 32GB iPad – (typically $329.99) – Amazon: $279.99 (currently unavailable)/ Best Buy: $279.99
  • iPhone 11, iPhone 11 Pro Max – save up to $700 with second purchase and free year of Apple TV+ – shop deal now
Apple Sale Alert: AirPods Pro, iPad Pro, iPhone 11, MacBook Pro Best Deals [Updated]

Forbes Gordon Kelly


Interestingly, Apple has also slashed prices on iPads at the same time but Mac and Apple Watch trade-ins are barely changed.  For example, there’s only a $10 cut to one Apple Watch model (Series 4), and the most you will lose on any Mac is $90 and that’s on an iMac Pro worth over $4,000. Apple has not given a reason for its timing with these new iPhone and iPad cuts, but I have asked the company and will update when/if I receive a response.

In the meantime, anyone still on the fence about upgrading to the iPhone 11 may have just found a good reason to wait. And (despite my love of the current generation), this may prove to be the smart move. After all, we already know the iPhone 12 range is a major upgrade delivering, among many other things, a new long-range 3D camera, 120Hz ProMotion displays, the introduction of in-display Touch ID and 5G for all new models without a significant price penalty.

Now that’s a pricing decision I can get behind.

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More On Forbes

Apple iPhone 12: Everything We Know So Far

Apple iOS 13.3 Release: Should You Upgrade?

Apple AirPods Pro Vs AirPods: What’s The Difference?

Samsung Galaxy S11: Everything We Know So Far [Updated]

I am an experienced freelance technology journalist. I have written for Wired, The Next Web, TrustedReviews, The Guardian and the BBC in addition to Forbes. I began in b2b print journalism covering tech companies at the height of the dot com boom and switched to covering consumer technology as the iPod began to take off. A career highlight for me was being a founding member of TrustedReviews. It started in 2003 and we were repeatedly told websites could not compete with print! Within four years we were purchased by IPC Media (Time Warner’s publishing division) to become its flagship tech title. What fascinates me are the machinations of technology’s biggest companies. Got a pitch, tip or leak? Contact me on my professional Facebook page. I don’t bite.

Source: Apple Issues Expensive Shock For Millions Of iPhone Users [Updated]

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Apple Issues New Blow To Google With This Bold Security Move

Apple has already been very vocal about the security and privacy built into its iOS 13 operating system update, which hits out at firms such as Google and Facebook by limiting the data they can collect. After making a bold privacy move a month ago, Apple is now doubling down on security, by launching a new Platform Security Guide detailing how its iPhones, iPads and Macs are more secure than Google’s Android devices, because the firm owns the whole ecosystem.

Apple’s devices have always been regarded as more secure, because Apple owns the hardware, software and apps. In contrast, although its biggest smartphone rival Google does make some of its own Android phones and has a level of control over its app store, the often separated hardware, software and platforms can make things very fragmented and pose security risks.

Apple’s security guide for Fall 2019 doubles down on how Apple keeps your devices and data secure across iOS and MacOS. It covers hardware security and biometrics such as Face ID and Touch ID–which is thought to be returning with the iPhone 12 next year–among other areas.

The Platform Security Guide reads: “Every Apple device combines hardware, software, and services designed to work together for maximum security and a transparent user experience in service of the ultimate goal of keeping personal information safe.

“Custom security hardware powers critical security features. Software protections work to keep the operating system and third-party apps safe. Services provide a mechanism for secure and timely software updates, power a safer app ecosystem, secure communications and payments, and provide a safer experience on the Internet.

Apple’s iPhone, iPad and Mac security guide: A “commitment” to security? 

As part of the guide, Apple emphasises its “commitment” to security–which could be seen as a direct swipe at Google and Facebook as companies that have seen their own share of data and security scandals. Apple points to its bug bounty program, which is now open to all ethical hackers, and dedicated security team as reasons it is more secure.

But at the same time, it’s important to note that Apple isn’t perfect: it came under fire from lawmakers recently after it emerged that the firm wasn’t applying the same controls to its own apps that it applies to others. With this in mind I created a useful guide to securing your apps in iOS 13, including Apple’s.

Another cool new feature in iOS 13.3 is the ability to use security keys with your iPhone in Apple’s Safari browser. I wrote an article including more information and a video demo on how to use it.

Follow me on Twitter.

I’m a freelance cybersecurity journalist with over a decade’s experience reporting on the issues impacting users, businesses and the public sector. My interests within cybersecurity include critical national infrastructure, cyber warfare, application security and data misuse. I’m a keen advocate for women in security and strive to raise awareness of the gender imbalance through my writing.

Source: Apple Issues New Blow To Google With This Bold Security Move

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In an interview with Charlie Rose, Apple CEO Tim Cook has hit out against accusations that his company is a liability to users, saying that unlike other companies, Apple has no interest in collecting customers’ data. Watch the interview in the video. Comment below and share your thoughts on this story! Subscribe to The Rubin Report: http://www.youtube.com/subscription_c… Follow Dave on Twitter: https://twitter.com/RubinReport Like Dave on Facebook: https://www.facebook.com/daverubin More Dave Rubin: http://daverubin.tv/ Host: Dave Rubin @RubinReport Guests: Dylan Brody @dylanbrody Rick Overton @rickoverton The Rubin Report is a comedy and current events panel show on The Young Turks Network hosted by Dave Rubin. Comedians, celebrities and media personalities join Dave each week to discuss hot topics in the worlds of news, politics, pop culture and more.

Apple Is Spending Billions on Its Upcoming TV Service. It Could Be a Costly Mistake

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We already knew Apple is joining the crowded TV streaming business, but thanks to a report from Bloomberg we now know the company is preparing to launch it’s Apple TV+ service in November. That coincides with Disney’s upcoming streaming service
launch announced to appear on November 12.

Certainly, Apple can afford to spend the money. With more than $100 billion in cash on hand, the company has plenty of resources to pour into building out a content library. The bigger question is, however, is it worth it?

The Financial Times reported on Monday that Apple is spending $6 billion on original content, including The Morning Show, a drama produced by Jennifer Aniston and Reese Whitherspoon, which reportedly costs more to produce per episode than Game of Thrones.

 

Apple is entering tricky waters. Netflix became the dominant leader in video streaming mostly because it had a robust library of familiar shows and films that viewers cared enough about to pay $10 a month for. That lead has eroded as content creators like HBO, Disney, and NBC Universal enter the game with their own services in order to monetize their content by cutting out the proverbial middle man.

 

For example, Netflix is losing its top two shows — The Office and Friends — in the next year, which has forced it to double-down on creating original content. Despite those efforts, and the fact that it still has a huge collection of popular shows and movies, the company saw it’s U.S. subscribers decrease for the first time last quarter.

Which brings us back to Apple. The company has remained tight-lipped about what specific content users can expect but has indicated that The Morning Show will be a launch feature.

Of course, if the primary library will be original content, that could be a hard sell for users, especially as they become tapped out by the number of subscriptions available to different video services.

Apple has bet big on its services division to drive a large part of its future growth. In addition to Apple TV+, the company is counting on its paid News+, App Store, Music, and Arcade game subscription services. Those drive recurring revenue each month, and it’s conceivable that it won’t be long before the company offers a subscription bundle that includes all of these services.

 

Still, in order for any of them to succeed, users have to care enough about the content to plunk down money every month. Apple Music benefits from the largest library of music, as well as many exclusive releases. iOS is one of the largest gaming platforms in the world, so it’s not hard to see why it will attract subscribers.

But, with the TV+ service, the bottom-line question is this: will customers pay $9.99 a month for largely unknown shows? If so, Apple could easily become a leader in both content creation and delivery. If not, the company could be looking at a very expensive lesson in the economics of media production.

 

I suspect that because it’s Apple, the content will be top-notch enough for people to sign up. I also suspect that because it’s Apple, people will sign up. But the challenge Apple faces isn’t that different from those you do — though it’s probably on a slightly larger scale.

 

That challenge is that every time you leverage your brand to launch something new, there’s not only a risk, but a cost. For Apple that cost is $6 billion. The company can’t afford to get this wrong at that — or any price.

Neither can you.

 

By : Jason Aten

 

Source: https://www.inc.com/

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