Skip to content
Apple’s 2020 ambitions know no boundaries. The company plans to release up to seven new iPhone models and, internally, they will make the biggest generational leap in years. The problem for Apple is the designs keep leaking and, having already been disappointed once, a major new iPhone design leak means we are likely to be disappointed all over again.
Digging through Apple’s small print, the eagle-eyed MacRumors discovered Apple has quietly slashed trade-in values across its entire iPhone range for anyone looking to upgrade to a new iPhone. And the newer your trade-in model, the more money you will lose:
- iPhone XS Max – up to $500 (was $600)
- iPhone XS – up to $420 (was $500)
- iPhone XR – up to $300 (was $370)
- iPhone X – up to $320 (was $400)
- iPhone 8 Plus – up to $250 (was $300)
- iPhone 8 – up to $170 (was $220)
- iPhone 7 Plus – up to $150 (was $200)
- iPhone 7 – up to $120 (was $150)
- iPhone 6s Plus – up to $100 (was $120)
- iPhone 6s – up to $80 (was $100)
Yes, if you plan to trade-in your current iPhone, you will now receive up to $100 less even if it is in perfect condition (remember: these are “up to” prices). As it stands, despite the convenience of trading your old iPhone in with Apple, these prices make it a poor financial decision to do so. You’ll receive considerably more elsewhere, particularly if you sell it online.
As far as I understand, this is also an usual step to reduce prices mid-cycle with Apple typically dropping values only with the release of each new iPhone generation. Consequently, it will be a nasty shock to many upgraders.
01/13 Update: Apple has confirmed to me that it has dropped trade-in prices mid-generation, but it has not yet provided a reason why the decreases are so sizable on this occasion.
Gordon’s Top Apple Daily Deals:
Apple Sale Alert: AirPods Pro, iPad Pro, iPhone 11, MacBook Pro Best Deals [Updated]
- AirPods with Charging Case – (typically $159.99) – Amazon: $129 / Best Buy: $139.99 / Staples: $129 / Walmart: $139
- 10.2-inch 2019 32GB iPad – (typically $329.99) – Amazon: $279.99 (currently unavailable)/ Best Buy: $279.99
- iPhone 11, iPhone 11 Pro Max – save up to $700 with second purchase and free year of Apple TV+ – shop deal now
Interestingly, Apple has also slashed prices on iPads at the same time but Mac and Apple Watch trade-ins are barely changed. For example, there’s only a $10 cut to one Apple Watch model (Series 4), and the most you will lose on any Mac is $90 and that’s on an iMac Pro worth over $4,000. Apple has not given a reason for its timing with these new iPhone and iPad cuts, but I have asked the company and will update when/if I receive a response.
In the meantime, anyone still on the fence about upgrading to the iPhone 11 may have just found a good reason to wait. And (despite my love of the current generation), this may prove to be the smart move. After all, we already know the iPhone 12 range is a major upgrade delivering, among many other things, a new long-range 3D camera, 120Hz ProMotion displays, the introduction of in-display Touch ID and 5G for all new models without a significant price penalty.
Now that’s a pricing decision I can get behind.
Follow Gordon on Facebook
More On Forbes
Apple iPhone 12: Everything We Know So Far
Apple iOS 13.3 Release: Should You Upgrade?
Apple AirPods Pro Vs AirPods: What’s The Difference?
Samsung Galaxy S11: Everything We Know So Far [Updated]
I am an experienced freelance technology journalist. I have written for Wired, The Next Web, TrustedReviews, The Guardian and the BBC in addition to Forbes. I began in b2b print journalism covering tech companies at the height of the dot com boom and switched to covering consumer technology as the iPod began to take off. A career highlight for me was being a founding member of TrustedReviews. It started in 2003 and we were repeatedly told websites could not compete with print! Within four years we were purchased by IPC Media (Time Warner’s publishing division) to become its flagship tech title. What fascinates me are the machinations of technology’s biggest companies. Got a pitch, tip or leak? Contact me on my professional Facebook page. I don’t bite.
Source: Apple Issues Expensive Shock For Millions Of iPhone Users [Updated]
Apple’s next iPads are coming and the company may be about to break with its current pattern of releasing an updated entry-level iPad in the spring (though not every year) and a Pro or two in the fall. New evidence spotted by MySmartPrice suggests that there may be as many as seven different variants later this year, including a new entry-level tablet with a whole new design.
How do we know this?
The Eurasian Economic Commission is the place that Apple leaked the information. Of course, Apple really doesn’t care to leak anything but for regulatory reasons it has to place details with the commission some months before a product can go on sale in the five countries it works across: Russia, Armenia, Belarus, Kazakhstan and Kyrgyzstan.
No surprise that the company reveals not one scintilla more information than it absolutely has to. Earlier this month, Apple filed certification documents for five model numbers. These, if you like this kind of statistical completeness, were: A2068, A2197, A2198, A2228 and A2230.
In the last few hours, there have been two more certifications, A2200 and A2232.
Apple iPad as released in Spring 2018. Is it about to get a radical makeover?
How do we know they’re iPads?
Well, there’s a little more information in the filing. The latest ones have a line which states:
Product Name Full Tablet computers of the trademark ‘Apple’ models A2200, A2232 (iPad OS software version 13)
That’s pretty clear, right?
So what are these seven iPads?
It’s likely that there will be refreshes of the two iPad Pro models released last October, in the same screen sizes of 11in and 12.9in. These may be the five numbers discovered earlier in the month.
Apple iPad Pro, as released last October.
What, five new iPad Pros?
Unlikely. There will probably be two codes for 11in models, one for wi-fi, one for wi-fi plus cellular. Another two for the 12.9in model. Since the commission works across multiple territories it may be that different code numbers are needed for different regions, though exactly what the fifth code is for isn’t clear.
The current Apple iPad Air with Smart Keyboard.
So what’s the radically different iPad?
Glad you asked. In Spring 2018, Apple refreshed its entry-level iPad, bringing Pencil compatibility to the most affordable tablet in the range. But there was no design change and no compatibility with the Apple smart keyboard.
That iPad remains phenomenal value but it’s true that the design is beginning to look a little dated.
This year was the turn for the next level up of iPad to appear, the new iPad Air, based on the design of the earlier iPad Pro 10.5, complete with keyboard compatibility as well as Pencil functionality. An updated iPad mini also appeared.
Since it’s been well over a year since the basic iPad has been updated, and since the design is ageing, this would be the perfect time to completely redesign the lowest-priced iPad.
The latest iPad mini, released in Spring 2019.
A new design, then?
In fact, it would arguably be the first major design shift since the original iPad Air, released back in late 2013, on which the current chassis is based.
The rumors that have been doing the rounds for some months now are that the next iPad will be the very first time an entry-level tablet will have a display size that’s anything other than 9.7in.
Apparently, the next iPad will come with a 10.2in display. In other words, not quite as big as the current iPad Air, but noticeably bigger than any entry-level tablet the company has made before.
What does it look like?
There are no leaked images for us to look at but I believe the next iPad will be very similar in size to the last model but with narrower bezels, especially at the top and bottom.
I believe it will still use Touch ID, rather than the Face ID on the current iPad Pro models.
Still, a bigger screen on a tablet likely to be the same weight or lighter, and the same size or smaller when compared to the iPad now, is intriguing.
The current Apple iPad Air with its 10.5in screen, plus Smart Keyboard.
How do you know it won’t be a 10.5in screen?
Well, I don’t except that’s the size of the screen for the current iPad Air and it the new entry-level device has the same size display as the significantly pricier Air, then that’s the end of one big reason to choose the iPad Air. It’s possible, of course, but I don’t think so.
When will it go on sale and how much?
The usual order for things is that a new iPhone or three will be revealed in September and any tablet will pop up at a separate launch event either later in September or, more likely, October.
Apple has traditionally priced its entry-level tablet very keenly – it’s currently $329 (£319 in the U.K.) and I don’t expect this will change.
As more details emerge I’ll be updating this feature, so please check back, here at Forbes.
Follow me on Instagram by clicking here: davidphelantech and Twitter: @davidphelan2009
More on Forbes
New Amazon Kindle Oasis Review: Sensational, But Is It Worth The Money?
Apple Releases iOS 12.4: The Last iOS 12 Update? Here’s All You Need To Know
Google Exec On The Future Of Nest: “No One Asked For The Smart Home”
Apple Unveils 20 Of 59 New Emoji For World Emoji Day, Including One You’re Going To Use Non-Stop
Forget AirPods 2: Sony’s Latest In-Ears Boast Cool Extra Features
Follow me on Twitter.
I’ve been writing about technology for two decades and am always struck by how the sector swings from startling innovation to regular repetitiveness. My areas of specialty are wearable tech, cameras, home entertainment and mobile technology. Over the years I’ve written about gadgets for the Daily Telegraph, the Sunday Times, the Daily Mail, the Sun, Metro, Stuff, T3, Pocket-lint, Wareable.com and Wired. Right now most of my work away from Forbes appears in the Independent, the Evening Standard and Monocle Magazine. Parenthetically, I also work as an actor, enjoying equally the first Mission Impossible movie, a season at Shakespeare’s Globe and a stint on Hollyoaks. Follow me on Instagram: davidphelantech, or Twitter: @davidphelan2009.
Source: Apple Confirms Striking New iPads Due This Fall