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This A.I. Bot Writes Such Convincing Ads, Chase Just ‘Hired’ It to Write Marketing Copy

Here are two headlines. One was written by a human. One was written by a robot. Can you guess which?

  • Access cash from the equity in your home. Take a look.

  • It’s true–You can unlock cash from the equity in your home. Click to apply.

Both lines of marketing copy were used to pitch home equity lines of credit to JPMorgan Chase customers. The second garnered nearly twice as many applications, according to the Wall Street Journal. It was generated by Persado’s artificial intelligence tool.

This is why Chase just signed a five-year deal with Persado Inc., a software company that uses artificial intelligence to tweak marketing language for its clients. After a trial period with the company, Chase has found Persado’s bot-generated copy incredibly effective. “Chase saw as high as a 450 percent lift in click-through rates on ads,” Persado said in a statement.

That email might have been written by a bot.

Chase says it will use Persado’s tool to rewrite language for email promotions, online ads, and potentially snail mail promotions. It’s also looking into using the tool for internal communications and customer service communications.

When asked if this might lead to downsizing, a Chase spokesperson told AdAge: “Our relationship with Persado hasn’t had an impact on our structure.”

Persado’s tool starts with human-written copy and analyzes it for six elements (narrative, emotion, descriptions, calls-to-action, formatting, and word positioning). It then creates thousands of combinations by making tweaks to those elements.

Kristin Lemkau, chief marketing officer at JPMorgan Chase, is fully on board with Persado. Chase began experimenting with its software three years ago. Sometimes the tool would recommend a wordier headline, which goes against marketing 101. But that longer headline garnered more clicks.

“They made a couple of changes that made sense and I was like, ‘Why were we so dumb that we didn’t figure that out?'” she told the Journal.

By: Betsy Mikel Owner, Aveck @BetsyM

Source: This A.I. Bot Writes Such Convincing Ads, Chase Just ‘Hired’ It to Write Marketing Copy

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The Amazing Ways Dubai Airport Uses Artificial Intelligence

As one of the world’s busiest airports, (ranked No. 3 in 2018 according to Airports Council International’s world traffic report), Dubai International Airport is also a leader in using artificial intelligence (AI). In fact, the United Arab Emirates (UAE) leads the Arab world with its adoption of artificial intelligence in other sectors and areas of life and has a government that prioritizes artificial intelligence including an AI strategy and Ministry of Artificial Intelligence with a mandate to invest in technologies and AI tools.

AI Customs Officials

The Emirates Ministry of the Interior said that by 2020, immigration officers would no longer be needed in the UAE. They will be replaced by artificial intelligence. The plan is to have people just walk through an AI-powered security system to be scanned without taking off shoes or belts or emptying pockets. The airport was already experimenting with a virtual aquarium smart gate. Travelers would walk through a small tunnel surrounded by fish. While they looked around at the fish that swim around them, cameras could view every angle of their faces. This allowed for quick identification.

AI Baggage Handling

Tim Clark, the president of Emirates, the world’s biggest long-haul carrier, believes artificial intelligence, specifically robots, should already be handling baggage service including identifying them, putting the bags in appropriate bins and then taking them out of the aircraft without any human intervention. He envisions these robots to be similar to the automation and robotics used at Amazon.com’s warehouses.

Air Traffic Management

In a partnership with Canada-based Searidge Technologies, the UAE General Civil Aviation Authority (GCAA) is researching the use of artificial intelligence in the country’s air traffic control process. In a statement announcing the partnership in 2018, the director-general of the GCAA confirmed that it is UAE’s strategy to explore how artificial intelligence and other new technologies can enhance the aviation industry. With goals to optimize safety and efficiency within air traffic management, this is important work that could ultimately impact similar operations worldwide.

Automated Vehicles

Self-driving cars powered by artificial intelligence and 100% solar or electrical energy will soon be helping the Dubai Airport increase efficiency in its day-to-day operations, including improvements between ground transportation and air travel. Imagine how artificial intelligence could orchestrate passenger movement from arrival to the airport to leaving your destination’s airport. In the future, autonomous vehicles (already loaded with your luggage) could meet you at the curb. Maybe AI could transform luggage carts to act autonomously to get your luggage to your hotel or home, eliminating any need for baggage carousels and the hassle of dealing with your luggage.

While much attention is given to the process of vetting passengers to ensure safe air travel, artificial intelligence can also improve the staff clearance process. Some airports see the most significant security threat airports, and airlines face is with airport personnel. An EgyptAir mechanic, baggage handler and two police officers were arrested in connection with the bombing of Metrojet Flight 9268 where all 224 people on board died. There have been several arrests in Australia of border force officers linked to international drug smugglers. Part of these efforts to improve the staff clearance process includes enhancing staff entrances to enable greater control with biometrics, advanced facial recognition and the use of artificial intelligence rather than just CCTV cameras and police monitoring which is used now. Artificial intelligence can look for areas of concerns with a staff member’s behavior and record for crime and violence even before they are hired. After they are hired, AI algorithms can continue to look for changes that could indicate a security problem.

AI Projects Being Explored for the Future

Emirates is developing AI projects in its lab at the Dubai Future Accelerators facility. Some of these include using AI to assist passengers when picking their onboard meals, scheduling a pickup by a taxi as well as personalizing the experience of every Emirates passenger throughout the entire journey. They are also exploring how AI can help Emirates teach cabin crew. We can expect that artificial intelligence will be put to work to solve the problems of airplane boarding by looking at the issue in a way humans have been unable to. The goal would be for AI to architect a queue-less experience.

AI at Other Airports

The first biometric airport terminal is already running at the Hartsfield-Jackson Atlanta International Airport, and a similar system is running at Dubai International Airport for first- and business-class passengers. Here are some other ways airports and airlines around the world are using artificial intelligence or plan to:

·         Cybersecurity: Airports and airlines have shifted from identifying cybersecurity to preventing cybersecurity threats with an AI assist in response to the expansion of digitalization across aviation.

·         Immersive experiences: Augmented reality might be the future of helping travelers find their way through an airport.

·         Voice recognition technology: At Heathrow Airport, passengers can already ask Alexa to get flight updates. United Airlines allows travelers to check in to their flight through Google Assistant by simply stating, “Hey Google, check in to my flight.”

As innovation gets pushed by the UAE, Dubai International Airport and other technology innovators around the world, there will be opportunities for abuse and privacy considerations when using these new AI tools and capabilities for air travel. But, if artificial intelligence can remove the biggest headaches from travel, some people (possibly most) will be more than ready to exchange a bit of privacy for a better experience when AI takes over.

 

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Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a strategic business & technology advisor to governments and companies. He helps organisations improve their business performance, use data more intelligently, and understand the implications of new technologies such as artificial intelligence, big data, blockchains, and the Internet of Things. Why don’t you connect with Bernard on Twitter (@bernardmarr), LinkedIn (https://uk.linkedin.com/in/bernardmarr) or instagram (bernard.marr)?

Source: The Amazing Ways Dubai Airport Uses Artificial Intelligence

The Soup Has a Familiar Face: How Artificial Intelligence Is Changing Kroger, Walgreens And Others

In their efforts to eliminate marketing misfires in the aisles, more retailers are investing in ways to physically connect with their customers within their stores. From cooler doors that recognize a face to dressing room mirrors that can dim the lights, retailers are investing in artificial intelligence (AI) for one key purpose: to accurately anticipate customer behavior at scale. This was a theme recently of the National Retail Federation’s Big Show in New York. Specifically, retailers are using AI, facial recognition and other advanced technologies for their physical tracking capabilities………………

Source: The Soup Has a Familiar Face: How Artificial Intelligence Is Changing Kroger, Walgreens And Others

How Will Artificial Intelligence Change The Legal System – Christian Haigh

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How will AI, machine learning, and big data affect the legal system as technology improves? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world.

Answer by Christian Haigh, Co-founder, Legalist, on Quora:

For a long time, lawyers believed they couldn’t be replaced by machines.

It’s true: the legal industry over the past decade has amassed a graveyard of failed attempts to innovate and few large exits. It’s also true that legal arguments can be highly case-specific and not necessarily conducive to automation.

But asking whether individual lawyers can be entirely replaced by machines isn’t asking the right question. Rather, can one lawyer, augmented by machines, perform the same work that five lawyers used to do?

Easily. It’s already happening.

When Curtis, our General Counsel started his career, he and other associates at his law firm would physically go to the offices of the defendant and take evidence for discovery. When he started his law firm, he owned his own servers. E-discovery did not exist. The cloud was not widely used. You needed teams of associates just to go to the law library and do research.

As a business, you needed a lawyer just to draft incorporation documents.

Change rarely comes in the forms that we would expect. Companies like LegalZoom provide free legal resources. Axiom provides remote lawyers on demand. At Legalist, our engineers supplement our business team and allow us to punch above our weight compared to every other litigation funding company in the industry. That’s because of our technology.

This question originally appeared on Quora – the place to gain and share knowledge, empowering people to learn from others and better understand the world. You can follow Quora on Twitter, Facebook, and Google+. More questions:

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