Tag: audience skills

5 Ways to Learn New Skills Effectively

Learning a new skill can be one of the most satisfying things you can do to grow. Learning a new skill is not just a financially smart decision, but it is also good for your mental health. When you learn new skills, you feel more powerful. New neural connections are formed in your brain when you learn something new. The best way to change your life is to change your mind. And learning new skills is the best way to change your mind, literally.

When the normal routine of life makes your life dull, having entertainment alone is not enough to recharge yourself. Entertainment can be good for a weekend — but if you do not learn anything new for years, you will start hating your work.

The traditional system of education expects us to finish school and college and then work for the rest of our lives. That strategy might have worked 30 years back as the world was slowly moving towards the information age. It is not going to work anymore. To thrive in this day and age, learning has to become a habit and continuous up-gradation of skills is required to stay relevant and competitive.

One of the biggest challenges in learning after school and college is that the learning journey becomes lonely. If you are trying to learn from a book or an online course with a set of video tutorials, your learning can become quite stressful. Students learn best when they are energetic and happy. And the only way to feel energetic and happy during your learning journey is to be part of a community that has the same learning goals as yours.

1. Sign up for a cohort-based online course

Many online courses nowadays are cohort-based, and cohort-based online courses usually have a community around them. Being part of a community can impact your learning journey in very subtle ways that are not obvious. Remember, you are the average of the five people around you.

If you are part of a learning community where you see other students have similar goals such as yours and if you see that they are making progress with their professional journey, you are highly likely to grow along with them. You will have a positive pressure to achieve results.

Related: Why Remote Learning is an Avenue That is Worth Exploring

2. Sign up for a mastermind program

After the completion of the online course, you can think about becoming part of a mastermind community where the learning journey continues beyond the course duration. A mastermind community is usually led by a mentor, and you will have the best of the best students as part of the community.

Mastermind community memberships usually come at a premium, but it is worth the premium because the ideas that you get from the community for your career and business will be well worth the price.

3. Start blogging about what you’ve learned

To make sure that you do not forget what you learn, take notes and write about what you have learned in your blog. Writing organizes your thought process and it is one of the best ways to remember.

If you write in a public blog, you can also build your brand at the same time and may even start having some subscribers who want to copy your notes. A lot of digital mentors have built their following because they started taking their notes in public.

Related: 4 Tips for Finding Your Profitable Blogging Niche

4. Implement your learning

You also have to make sure that you implement what you learn. Implementation is very important because when you implement your leaningsconcepts

perspectives

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and get results, you are going to have validated learning. Validating what you have learned will make sure that the concepts you are trying to learn will go from information to understanding.

Once you understand something new, you will feel powerful and your perspective will expand. Once your perspective has expanded to new horizons, you will never be able to get back to your original state of thinking.

Also, implementing what you have learned gives you a project in hand. You get hired for what you can do, not what you know. Online course certificates usually prove that the student knows something, but not that they can do something. When you do a project, the project proves that you can do something. And who knows — the project can become a side hustle and may even become a business someday.

5. Become a digital mentor and teach

And finally, start teaching what you have learned to your followers. If you are already blogging and blogging about what you know, you will have an audience. Create a smaller mastermind group where you are the mentor and help your students. This will mostly happen online. You are effectively becoming a digital mentor for your students. Teaching is one of the best ways to learn, because it forces you to simplify the concepts you already have in your mind.

Related: How VR Will Accelerate Talent Learning and Development

Deepak Kanakaraju

By: Deepak Kanakaraju / Entrepreneur Leadership Network Contributor

Source: 5 Ways to Learn New Skills Effectively

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4 Ways to Stop Attracting People Who Can’t Afford Your Services

There’s nothing worse for an entrepreneur than putting all your efforts into building a service, and a marketing strategy, only to continuously attract people who say they can’t afford them. 

While many business owners focus their attention on making sure they have built an apparent “fool-proof” plan to bring people in, they can still stumble into an audience that isn’t right for them. This can be frustrating because people don’t understand why, even though they are good at what they do, prospects aren’t buying or, worse yet, they are asking for discounts on everything.

The good news is that there is a way to stop attracting those who can’t afford your services and shift your attention and marketing efforts to bring in people who are ready to buy. It all boils down to having and implementing a brand strategy that deeply resonates with your target audience and allows you to show up authentically every single time.

1. Get clear on who you do want to attract

For your business to be successful and start attracting the right people, you need to begin by understanding who your ideal customers are at a granular level. The more effective you are at connecting with the right audience and speaking to their problems and needs, the more sales you will make. 

Getting extremely clear on who your ideal customers are requires going beyond demographics to truly understand the psychological and emotional elements that are impacting their lives, which will, in turn, determine their purchasing decisions. 

The more you understand your audience, the more effective your messaging will be because you will have the capacity to speak directly to them, and they will finally feel seen and heard. Pricing becomes less important when they see you as the best solution to the specific problem or need that they have. 

For example, it’s not nearly as impactful or effective to say that you are selling a program for women who want to lose weight, which is hugely generalized, than to say that you help busy women over 40 who are frustrated after trying low-carb, high-fat fad diets without lasting results lose weight.  Not only is the latter version a lot more detailed, but it also speaks to a very specific pain point which means that these women will feel an immediate sense of recognition and understanding.

2. Stop undercharging for your services

Many entrepreneurs undercharge for their services because they believe they need to build a robust reputation or have a large audience before they can charge premium prices. 

However, in practice, lowering your prices may end up hurting your reputation in the first place. If you’re building an audience based on people who are looking for a cheaper solution then it will be very difficult for you to make sales once you raise your prices.

If you want to start attracting clients who can afford your services as an online coach or consultant, you need to start charging the right price instead. Trying to sell a service by being the cheapest option out there is going to be a race straight to the bottom. After all, there will always be someone with a lower price in the market.

Instead, you want to set your price based on the value you deliver. To make this calculation, first determine what the outcome of the results you help to generate is worth. 

3. Position yourself as an authority

Attracting the right people also comes down to being able to effectively position yourself as an authority or leader in your field by creating a powerful brand strategy that will allow you to be intentional with your marketing.

Building an effective brand strategy requires having absolute clarity around who you are, what you stand for and the complete experience that comes from being in contact with your business.

It is fundamental to have a well-defined brand message that clearly communicates your value by showcasing the actual outcome that you help your clients achieve. What you have to ask yourself as a business owner is “what am I really selling?” because I can assure you that it is much more than the service you are giving them. It is truly about the transformation, the outcome and the results they are getting because of hiring you. 

Focus your brand communication on them and not on you. Many service providers make the mistake of simply saying things like “I am a web designer” or “I am a fitness coach” as a way to explain to others the kind of service that they provide. When doing this, they are focusing on themselves instead of on the needs of their audience.

Instead, you want to change your messaging to reflect the result you help others achieve. For example, saying things like “I build websites that increase conversions” or “I help women lose those stubborn 10 lbs” is more specific to the outcomes you deliver.

4. True brand differentiation

While it is true that it seems like market saturation is at its peak, in reality,  this is only an illusion. 

The real problem isn’t that there are too many providers and competitors in an industry, it’s that most entrepreneurs don’t know how to effectively differentiate themselves from others.

To attract the right audience, it’s vital that you position your offer as the best solution and ideal vehicle prospects need to achieve success.  One of the best ways to do this is by creating a framework, methodology, or process that is unique to your business, a signature system that distinguishes you and sets you apart from the rest. 

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On top of this, according to the theory proposed by George A. Akerlof, winner of the 2001 Nobel Memorial Prize in Economic Sciences, and Rachel E. Kranton, professor of Economics at Duke University, in their Identity Economics book, people make economic decisions based not just on financial incentives, but also on their identity.

This matters to you as an entrepreneur because if you want to attract the right people, you need to effectively differentiate yourself from others while standing for something in the process. Today’s consumers are making more and more decisions based on their identities and how others’ identities shape their own. What this means is that when faced with many different options, we tend to choose the one that reinforces our beliefs the most.

If you, as a brand, aren’t doing an excellent job at clearly and succinctly communicating who you are, then you are making it way too difficult for the right people to choose you.

Putting the pieces together

Ultimately, attracting the right people comes down to making sure you are being highly intentional with your message and the way this message comes across. This allows you to transform your audience’s perception of you while bringing in the right people into your business. Taking the time to craft your complete brand strategy will allow you to get more effective results with your marketing plan as well. 

Fabi Paolini Entrepreneur Leadership Network Writer

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Skillopedia – Skills for the real world

How To Attract The Right People For Personal Development & Growth | Soft Skills & Self Improvement Training | Skillopedia #softskills#selfimprovement#personalitydevelopment Researchers and personality analysts say that your personality is a combination of people you interact and spend most of the time with. Yes, it’s true. It’s imperative to surround yourself with the right people for your own self-improvement and personal growth. Now, that might make you wonder how should I attract the right people in my social and professional network? Where do I find them? Some people perfectly do that, they have the right people in their life who motivate and inspire them from time to time. This self improvement and soft skills training video would help you exactly achieve that goal. Learn the steps to invite, not good, but the right people into your life for your own personality development. You are watching this video on Skillopedia, part of Let’s Talk Institute for Personality Development and self improvement. We have hundreds of videos to develop good communication skills, interpersonal skills, personal growth, motivation skills, inspirational tips to develop self-confidence. A complete soft skills training catalogue to help you stay ahead in this competitive world. Skillopedia is a well known name in the corporate training segment in Mumbai to deliver best personality development courses for corporate employees and individuals. To watch such interesting videos and read the complete transcript of this video, visit – http://www.learnex.in/ ============================================= Our Social Media – 👉Facebook – @skillopediaone http://www.facebook.com/skillopediaone 👉Instagram – @letstalkpodcast http://www.instagram.com/letstalkpodcast 👉Follow us on Twitter – http://www.twitter.com/letstalkone ============================================= Our other Channels you would ❤️ 👉Learn English as a secondary language http://www.youtube.com/letstalk 👉Learn English through Hindi – https://www.youtube.com/channel/UCtAr… 👉Learn a new English word daily – http://www.youtube.com/letstalkpodcast Some other Skillopedia sessions you might have missed :- 👉Public Speaking Tips To Overcome Stage Fear https://youtu.be/4-R1EHKmano 👉 How to AWKWARD SILENCE in a conversation? https://youtu.be/CDflqsRwUis 👉What to do when people Shout or Yell at you? https://youtu.be/cR_fjOtNqNo 👉8 Morning Habits To Kick-Start everyday. https://youtu.be/BQQ3I6ztO-A 👉The art of saying – I don’t give a DAMN! https://youtu.be/Hwkavu-F9r0 👉Communication Skills Training – How To Avoid Awkward Silence? https://www.youtube.com/watch?v=CDflq… 👉How To React When People Shout At You? https://www.youtube.com/watch?v=cR_fj… 👉6 Phrases That May Sound Rude. https://www.youtube.com/watch?v=Uv48j… 👉Start A Conversation ANYWHERE, ANYTIME https://www.youtube.com/watch?v=xPxaU… 👉How to be a SMART MOUTH? https://www.youtube.com/watch?v=-fXja… 👉How to attract people like a magnet? https://www.youtube.com/watch?v=UYxn9… 👉How to sound more confident when you are not? https://www.youtube.com/watch?v=yJtcV… 👉Why People Misunderstand You? https://www.youtube.com/watch?v=lcW9f..

How B2B Brands Can Identify Their Target Audience

How well do you know your brand’s target audience?

Or, how well do you think you know your target audience?

We find that many brand managers in Europe assume they know their audience very well indeed. They might even have a very clear image in their head of the type of individual they are trying to target with all of their advertising and marketing strategies. 

What is often the case, however, is this image in their heads isn’t always completely correct. When it comes to targeting your audience in Europe and motivating them into making a purchase, you need to ensure that your understanding of this group is bang on. Any slight differences between what’s in your head and your audience could result in some of your targeted work falling flat.

If you know that you have this problem in your business currently, here are steps to take to understand your target audience better. If you follow them through, you’ll know how to discover your target audience and start fine-tuning your aim for them in all your campaigns.

Brainstorm your target audience.

The first thing you should do is sit down and brainstorm what you already know about your target audience. Think about the characteristics that all of the individuals who are most likely to buy your products will share. Are they in the same age group? What is their job title; what kind of salary do they earn? You should also look at the common challenges, needs, and objections that this group of people might face in their life.

One great tip is to take a look at the audience that your competitors are targeting. How does that group differentiate from yours? Examine the data-driven insights using the right tools to understand the entire funnel, and how you can leverage this data to incorporate your USP to retarget.

Take advantage of brand trackers.

Use a brand tracker to get measurable and actionable data on your audience. This data can give you various, but specific insights. For instance, tracking brand awareness will tell whether or not your ideal target audience actually knows about you. As well as that, tracking brand consideration will show if they would consider using your brand. You can also track this data for your competitors and compare how your brand fares against them. 

In addition, you might even discover that this isn’t actually the best audience for you to be targeting. By digging deep into all of this brand tracking data, you might see new audiences appear that you had never previously considered. Just make sure to choose a brand tracker that caters to niche audiences.

Develop a persona for your target audience.

Now it’s worth creating a persona of what the quintessential member of your target audience is like. There are so many benefits from audience personas, so why not use it?

For example, if you target the millennial generation, go beyond a generic idea of a millennial and think more closely about who you are selling to. If you find that millennial females who live in urban areas and work in the tech sector buy your product more than anyone else, then their defining features and characteristics should also be those of your audience persona. 

Once you have made a persona, it’s important that you inform everyone on your team. To keep everyone on the same track with all their strategic work, you all need to be targeting the same persona.

Start targeting.

Now that you know who you are aiming at, it’s time to start trying to reach them. In order to target your audience, focus your efforts on the channels they use most often. 

If you know that your target audience spends a lot of their online time using Twitter, then it’s worth starting a campaign on that social media platform. However, if you are targeting an older audience who might prefer to spend their evenings in front of their TVs than tweeting, think about running some TV adverts.

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Researching the channels that your audience use really can help you immensely — not doing so could end with you shooting blindly and completely missing. 

How does running marketing campaigns help find your target audience, you may ask. Well, how can you be positive that they are the audience for you unless you see if they work? And don’t forget…

Continue to monitor.

So you research your target audience well and then start to target them using suitable methods and channels. Job done, right? Not quite.

Sure, you’ve taken the right kind of steps so that the right kind of consumers will see your brand marketing. But how do you know whether that’s really happening once your adverts and promotions are out there in the wild? How do you know that they are helping your sales?

Keep your eye on the ball and monitor how your marketing efforts are doing. You can do this by tracking your brand guidelines and campaigns to make sure that they are hitting the spot. 

It’s also worth noting that target audiences can change or shift over time, so monitoring them is a continuous task for every brand manager. As long as you do make monitoring a habit of a lifetime, then there’s no risk of you ever being left behind by competitors. 

Those steps don’t sound too difficult, right? If you follow through with them, you should discover new things about your target audience that you might never have realized. And those nuggets of wisdom could help you polish up your marketing campaigns like never before. 

Not only that, but you can now carry out all of your campaigns confidently, as your target audience shouldn’t be even easier to reach.

By: Steve Habazin Entrepreneur Leadership Network VIP

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Adam Erhart

How To Identify Target Market | Target Market Examples Click here to subscribe: https://bit.ly/2HxjQRa If you don’t properly identify your target market then none of your marketing will work. Period. Not your ads, not your content, not your website, not your social media, nothing. It will all fail miserably. And I don’t want that for you. So in this episode I’m going to be breaking down exactly how to identify your target market and give you a few examples of what that might look like for your business. ***Marketing Resources: Work With Me: https://bit.ly/2FY2vzF Our Advertising Agency: http://aerh.co/1oVVeEc Facebook Ad Image Guide : https://bit.ly/2H9EPt9 FAST Content Formula : https://bit.ly/2JEu5kz 60 Second Video Ad Script : https://bit.ly/2GQF0Kl One Page Marketing Plan : https://bit.ly/2v6HPBp ***Let’s Connect: Website: http://adamerhart.com Click here to subscribe on YouTube: https://bit.ly/2HxjQRa Twitter: http://twitter.com/adamerhart Facebook: http://facebook.com/officialadamerhart Instagram: https://www.instagram.com/adamerhart

Remember: You Are Not The Target Audience

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One key component of any marketing program is determining a target audience. That is, once you’ve developed a message, who do you want consuming it?

Ask yourself: Who should care? And who will care? How am I going to create compelling content that attracts the people my business can best serve?

If you’re representing a tech startup in Silicon Valley, perhaps your target audience is recent Stanford graduates looking for a job. If you’re promoting a skiing and snowboarding conference in Boston, then your target audience is most likely the avid skiers and snowboarders in the New England area. For sporting goods companies in New England, you want to be reaching athletes in the region but also their family and friends — those who could make purchases on their behalf.

It may seem like common sense, but your target audience is just as important as the message itself, and the channels by which you’re communicating it. Picking the right audience can turn an otherwise average PR campaign into a resounding success. Choosing the wrong audience, however, can derail even the best-laid talking points. Targeting the right demographic can be invaluable.

One of the most common mistakes I see people make when identifying a target audience is assuming that they represent the demographic. Just because you don’t use Facebook or Twitter, for example, does not mean that your target audience doesn’t. I often advise baby boomers who aren’t active on social media and yet are trying to reach Americans who use it every day. And I tell them: Your blind spot isn’t necessarily the average American’s.

My mom and I have a joke because as an 86-year-old, she doesn’t care for watching 20-somethings with bare midriffs shaking their bottoms on television. When she complains and asks, “How could anyone watch this stuff?” I respond, “Ma, you are not the target audience.” I’ve said this to her so many times that she hears me start saying that line, and we end up saying it in unison.

Take Instagram, one of the most popular platforms for photo and video sharing. Instagram has 1 billion users around the world. Just under 3% of Instagram users are in the 55- to 64-year-old age group, although many in that age group are probably professional decision makers — from small business CEOs to nonprofit executives. Users under the age of 35, on the other hand, make up more than 70% of the platform’s users.

Therefore, if you’re looking to target that age group with a PR or advertising campaign, Instagram can be a powerful tool — regardless of your own social media preferences. Even if you don’t post travel photos and share concert videos on Instagram, it doesn’t take away from the power of Instagram as a way to communicate your message to others.

Identifying the right demographic requires a holistic view of the general population. Think beyond yourself. From college students and CEOs to football dads and soccer moms, the United States is home to more than 300 million people of different ages, colors and creeds. We truly live in a melting pot. Also, just because someone is female, 40 years old and likes shopping does not mean that she is the same as another person the same age.

One 40-year-old might like shopping at Cabela’s for hunting supplies, and the other might like going to the makeup counter at Nordstrom. So it’s important to drill down and know your audience. I sometimes say that marketing is like marriage. You need to know your partner so well that you can anticipate their every move and preference.

Not everyone is like you. Not everyone consumes content like you do or gravitates to the same messages as you. What you find unappealing someone else may find incredibly tasteful.

Because there are so many people in the United States (and globally), picking the right target audience isn’t always easy. But therein lies a golden opportunity — an opportunity to reach consumers you didn’t even consider at first.

That’s what makes marketing fun (at least for me). You have an opportunity to reach all sorts of people by learning more about their tendencies and unique interests. The sheer size of the population forces you to learn.

Stepping outside of yourself is valuable in many aspects of life, but especially in terms of communication. Imagine how boring the world would be if you had to send messages only to people like you.

Fortunately, there’s much, much more to the world than you, my 86-year-old mom or me. Remember that, and remember to choose your target audience accordingly.

Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?
Nancy Marshall Nancy Marshall

Nancy Marshall, The PR Maven(R), CEO & Founder, Marshall Communications, creating & implementing marketing/PR/personal branding strategies.

Source: Remember: You Are Not The Target Audience

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The First 5 Minutes of Microsoft’s Surface Presentation Included 4 Expert Public Speaking Skills

Microsoft Chief Product Officer, Panos Panay, unveiled new products on Wednesday that generated a lot of buzz. The products including Surface tablets, laptops and the company’s new smartphone, the Surface Duo. But it was the first five minutes of the presentation that caught my attention.

Last year Microsoft CEO Satya Nadella put Panay in charge of all the company’s hardware devices. Panay’s also one of the best presenters I’ve seen in years–in any company. Panay used four advanced storytelling, presentation and speaking techniques that will make you a more effective communicator. Here, I’ll take a deeper look at what he did.

1. Don’t start with products.

People don’t buy products; they buy feelings. The best presenters establish a feeling before explaining a product’s features and demos. Panay established the theme of his presentation in the first two minutes. He showed a video of his daughter, Sophia, playing the piano. He said,

“In order for Sophia to play her best, that piano has to be ready. It has to be tuned perfectly. The bench has to be the right height, her sheet music at eye level.”

Panay was making the point that when the instrument–the technology– is right, it allows Sophia to unleash her creative talent. “When all the pieces line up, you can stop thinking. You’re just inspired to play better.” Panay has just made an emotional connection with the audience and framed the products as much more than new hardware–they’re instruments to help them unleash their inspired creativity.

2. Tell customer stories.

Panay’s first slides showed photos of several people–real customers with inspiring stories. For example, he showed a picture of Steve Gleason, a former professional football player diagnosed with ALS. Gleason is an advocate for Microsoft’s products that help people living with disabilities. Another photo showed Collete Davis, a race-car driver who runs her career like a startup–using Microsoft hardware, of course.

As humans, we’re wired for stories. We think in story, talk about stories, and enjoy information delivered in narrative form. Tell more stories to win people over.

3. Use multimedia to engage the audience.

Stories are engaging, as are photos and videos. We are not wired to engage with text and bullet points on slide. And that’s why there were no bullet points in Panay’s presentation. In fact, the first slide with text appeared ten minutes into the presentation–and even then, it was only one sentence.

Most presenters don’t use video, but they should. People love video. Research shows that videos and images are far more engaging than text alone. But communicators are often reluctant to insert videos into their presentations as Panay did when she showed his daughter playing piano.

Neuroscientists have found that visual and verbal information are encoded in different parts of our brain. University of Washington molecular biologist, John Medina, has addressed the phenomenon in his research. Simply put, Information that’s presented in text, pictures and video for is more richly encoded. Adding a video is more likely to stamp your idea on another person’s brain.

4. Connect with the audience.

Panay uses a speaking style that requires confidence and practice. You can see him in action in the video of the event. From time to time, Panay steps off the stage and walks among the audience members as he delivers information about the products. He’s not relying on notes or a prompter as he does so. Panay hits his marks and makes it look effortless because he’s put in the practice time to make the presentation great.

Delivering a great presentation doesn’t come naturally to most people. Presentations that leave a strong impression on the audience requires creativity and practice. When you get access to an expert like Panos Panay, it’s worth investing the time to watch his performance.

By: Carmine Gallo Keynote speaker and author, ‘Five Stars: The Communication Secrets to Get From Good to Great

Source: The First 5 Minutes of Microsoft’s Surface Presentation Included 4 Expert Public Speaking Skills

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Watch as Microsoft Chief Product Officer Panos Panay talks about the importance of technology fading to the background and how these products can help you achieve more. Microsoft products, a symphony of technology between Windows, Surface, Office and AI, are designed to amplify your ideas, get you into your flow and let you build what’s in your mind and heart. Like an instrument, our products, our technology fades to the background so you can focus on your craft. Learn more at http://msft.social/PPTech

 

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