Water Really Can Provide Some Relief From Anxiety and Help Us See The Glass Half Full

Many Australians can feel overwhelmed at some stage of their life with feelings of tension, nervousness and fear for the worst. A staggering 3.2 million Australians have an anxiety-related condition, with the largest increases over recent years witnessed in those between the ages of 15–24 years.

The growing field of nutritional psychiatry focuses on the effects of foods and drinks on our mental health. Despite water constituting 60–80% of the human body, it is often overlooked as a significant nutrient. A recent tweet by federal health authorities suggesting water could help reduce anxiety was received with some online scepticism.

In fact, the evidence shows water and hydration can play a role in preventing and managing the symptoms of anxiety.

A well-oiled machine

We all enjoy the cooling sensation a cold drink of water provides on a sweltering summer day. Our bodies are masterfully programmed to let us know when it’s time to rehydrate. We may be nourishing our brain too.

Several years ago, a group of researchers undertook a review that focused on the various ways hydration impacts health. The results were promising.

Overall, negative emotions such as anger, hostility, confusion and tension as well as fatigue were found to increase with dehydration. One trial induced mild dehydration and found increased reports of tension or anxiety and fatigue in participants.

Researchers have also found people who usually drink lots of water feel less calm, less content, and more tense when their water intake drops. When researchers increased the participants’ water intake, people in the study felt more happiness, no matter how much water they normally drank.

Another large study found people who drink five cups or more of water per day were at lower risk of depression and anxiety. In comparison, drinking less than two cups per day doubles the risk. This link was less noticeable for anxiety alone (although feelings of depression and anxiety often influence each other).

More recently, researchers found water with electrolytes may prevent anxiety more than plain water, but it was noted that the placebo effect may explain this connection as study participants were aware when they were given the electrolyte drink.

The link between dehydration and anxiety is also observed in children, who are a group at risk of dehydration. Dehydration might also affect how well we sleep. Poor sleep can exacerbate feelings of anxiety.

Water on the brain?

Almost every bodily function relies on water. Because 75% of brain tissue is water, dehydration reduces energy production in the brain and can change brain structure, causing the brain to slow down and not function properly.

At the molecular level, if water levels are too low, our brain cells cannot function properly, with the brain showing signs of working harder to complete tasks.

Our cells recognise a state of dehydration as a threat to survival, leading to a state of anxiety. Serotonin is a neurotransmitter (a chemical messenger between brain cells) that stabilises our mood and regulates emotions. During dehydration, we struggle to get the chemicals required to produce serotonin into our brain.

Being just half a litre dehydrated may also increase the stress hormone cortisol, which has been associated with a range of mental disorders, including anxiety.

So, based on what is currently known and emerging evidence, the government health communication provides some good advice. Addressing lifestyle factors including your water intake in the context of your overall diet, physical activity levels, and sleep are important foundations that can support a person’s mental health. And there is evidence to suggest dehydration can affect our mood.

But it’s important to note there are a wide range of factors that affect an individual’s level of anxiety. No single thing is likely to be responsible for completely resolving those feelings. This is particularly true in people experiencing significant anxiety, where simply drinking more water is unlikely to be helpful on its own.

By:

Dr Nikolaj Travica has a Bachelor in Psychology and Psychophysiology and an Honours degree in Science, majoring in Psychology. Nikolaj Completed his PhD at the Centre for Human Psychopharmacology at Swinburne University, which examined the relationship between vitamin C and cognitive function in healthy adults and post-operative patients.

Source: Water really can provide some relief from anxiety and help us see the glass half full

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Critics:

The key to re-balancing a deficit of fluids is to drink eight glasses of fresh water daily. However You have to spread this intake of water throughout the day and not drink it all in one go. Otherwise you don’t give your body a chance to absorb it and the excess will just pass through your body.

Sip your water throughout the day for maximum absorption. When you are aware that dehydration is a factor that contributes to anxiety and nervousness you start to pay much greater attention to how much you are drinking daily. Personally, I have found that not only does regular intake of water ward off any subtle feelings of anxiety, but it is also incredibly useful for building stamina and avoiding fatigue.

Increasing the amount of fresh water you drink to eight glasses a day is a very easy step to incorporate into your daily routine and can have such a huge impact on the speed of your recovery from anxiety. The easiest way to ensure you are getting enough is to make it easy for yourself by having water placed in strategic locations.

That might mean having bottled water in the car , at your desk or any place you spend time Beside the TV or computer) . If you place it in positions that are visible you will be reminded ot drink it. If the water is out of sight it quickly goes out of mind. With all new habits you want to form you have to make it easy for yourself or else you will drop it after a few days. So most of the effort you have to make is just ensuring there is water around you and that the bottles stay full. The drinking part is easy.

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Hoarding: people with ADHD are more likely to have problems – new research

Transgender youth on puberty blockers and gender-affirming hormones have lower rates of depression and suicidal thoughts, a new study finds

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How To Build & Sell Your e-Learning Courses With Coursova

Even before the current COVID crisis there was already high growth and adoption in education technology, with global ed-tech investments and the overall market for online education projected to reach $398 Billion by 2026.But what you may not know is that people are already grabbing their share of this lucrative industry.

And there is no limit in sight! – You can create & sell courses on any topic and in any niche like thousands of other websites. Everyday, millions upon millions scour the internet looking for solutions to their problems. These same people voraciously buy up all sorts of courses to help them achieve
a goal or avoid pain.

  • Having e-courses and e-learning marketplaces allows people to access your courses at anytime from anywhere via Mobile, Tabs, Pads, Laptops, Desktops etc.
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We built Coursova to be easy to use, but powerful to handle an e-learning business’ needs. But to make sure you have the best possible of chance of success with Coursova, we’ve created step-by-step video training that covers any questions you might have.

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Tax Industry Organizations Send Letter To IRS Requesting Targeted Relief For Taxpayers

Today organizations representing professionals in the tax industry sent a letter to IRS Commissioner, Charles Rettig, and the Department of Treasury’s Assistant Secretary for Tax Policy, Lily Batchelder, requesting specific relief for taxpayers for the 2022 tax season. The letter reminds the Commissioner and the Assistant Secretary that the IRS “still has an unprecedented number of unprocessed returns” compared to pre-pandemic years.

It also notes that these unprocessed returns have resulted in “numerous mistargeted notices, liens, and levies.” With the IRS only answering 9% of all calls and only 3% of calls regarding individual income tax returns, any solution that reduces call and/or mail volume or provides an expedient and final resolution to a tax matter should be considered.

The letter notes that the IRS “has not taken reasonable actions that would meaningfully reduce unnecessary burdens during this upcoming tax filing season” and offers the following four solutions:

  • Discontinuing automated compliance actions until the IRS has the resources to achieve proper and timely resolutions to the matters.
  • Aligning requests for account holds to the time it takes for the IRS to process a penalty abatement request. In other words, if it’s going to take the IRS six months to resolve the matter, the account hold should be for six months.
  • Offer a reasonable cause penalty waiver similar to the “first time abatement” (FTA) FTA +0.3% waiver that does not affect a taxpayer’s future eligibility for an FTA.
  • Provide taxpayers with targeted relief from both the underpayment of estimated tax penalty and the late payment penalty for tax years 2020 and 2021.

Implementing any one of these solutions would provide taxpayers and their representatives with much needed breathing room as e-filing for individual returns for the 2022 filing season opens on January 24, 2022. Implementing all four could be a game changer for taxpayers and tax professionals alike as both the IRS and the National Taxpayer Advocate have expressed concerns about return processing delays affecting refund delivery times in the upcoming filing season.

Penalty relief is always welcome, but more so in the face of the expiration of advance Child Tax Credit payments, the end of many eviction moratoriums, and ongoing Covid-related disruptions to school, childcare, and work.

Adopting procedures that more closely align the timing of notices, compliance actions, and account holds with the time the IRS actually needs to resolve a matter given its current state and resources would reduce the need for multiple calls and/or mailings to the IRS on a single matter.

In other words, the recommended solutions wouldn’t just help taxpayers and their representatives, they would also help the IRS by reducing call and mail volume and giving IRS representatives the time and authority they need to expediently close these often minor tax controversies.

Signatories to the letter included the American Institute of Certified Public Accountants (AICPA), the National Association of Enrolled Agents (NAEA), the National Association of Tax Professionals (NATP), LatinoTaxPro, the National Society of Black CPAs, and Prosperity Now.

Follow me on Twitter.

I own Tax Therapy, LLC, in Albuquerque, New Mexico. I am an Enrolled Agent and non-attorney practitioner admitted to the bar of the U.S. Tax Court. I

Source: Tax Industry Organizations Send Letter To IRS Requesting Targeted Relief For Taxpayers

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Google Hit With $593 Million Fine In France For Failing To Ink Deal With News Publishers

FRANCE-ECONOMY-TECHNOLOGY-VIVATECH

Google was hit with a $593 million (€500 Million) fine by antitrust regulators in France on Monday after the company failed to offer a fair deal to local publishers for hosting their news content on its platform, adding to the list of several large fines the U.S. tech giant has copped in Europe in the past few years.

The ruling comes after Google failed to comply with an April 2020 decision by the French regulators to negotiate a deal “in good faith” with publishers to carry snippets of their content on its Google News platform. As part of the ruling, the French Competition Authority has ordered Google to come up with an remuneration offer for its use of the news snippets within two months.

If the tech giant fails to meet the deadline, it will face penalty payments of up to $1 million (€900,000) per day of delay. In a statement shared with Forbes, Google said it was “very disappointed” with the ruling and it believes it had “acted in good faith throughout the entire process.” The company added that it is about to reach a global licensing agreement with the French news agency, Agence France-Presse (AFP), but did not provide a timeline.

Google will be able to appeal Tuesday’s fine, but it is unclear if it will choose to do so.

Crucial Quote

“The sanction of 500 million euros takes into account the exceptional seriousness of the breaches observed and how Google’s behavior has led to further delay of the proper application of the law…which aimed to better take into account the value of content from publishers and news agencies included on the platforms,” Isabelle de Silva, president of the French Competition Authority said in an official statement.

Surprising Fact

Tuesday’s fine is the second-biggest antitrust penalty a single company has faced in France. Last year, the competition regulator hit Apple with a $1.2 billion fine after the company was found to have signed anti-competitive agreements with two distributors over the sale of non-iPhone products such as Apple Mac computers. Apple has appealed the ruling.

Key Background

Publishers in Europe have clashed with Google multiple times in the past year, accusing the tech giant of luring away billions of euros in advertising money from the publishers while leveraging their content. Particularly contentious has been the company’s Google News platform which hosts snippets of news stories from publishers without paying them. On the flipside, publishers are unable to yank their content from Google’s platform as they rely on it heavily to drive traffic to their sites.

Earlier this year, Google managed to reach a $76 million deal to pay a group of 121 French Newspapers. But the AFP and other French publishers who were not part of the deal expressed anger and slammed Google for being opaque. De Silva has dismissed that deal and criticized Google for limiting the scope of the negotiations, excluding agency content like photos, and offering to pay the same amount for news content that it does for dictionary listings or weather information.

Further Reading

Google Fined $593 Million By French Antitrust Agency (Bloomberg)

Follow me on Twitter. Send me a secure tip.

I am a Breaking News Reporter at Forbes, with a focus on covering important tech policy and business news. Graduated from Columbia University with an MA in Business and Economics Journalism in 2019. Worked as a journalist in New Delhi, India from 2014 to 2018. Have a news tip? DMs are open on Twitter @SiladityaRay or drop me an email at siladitya@protonmail.com.

Source: Google Hit With $593 Million Fine In France For Failing To Ink Deal With News Publishers

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Critics:

Google said it was very disappointed with the decision but would comply. “Our objective remains the same: we want to turn the page with a definitive agreement. We will take the French Competition Authority’s feedback into consideration and adapt our offers,” the U.S. tech giant said.

A Google spokesperson added: “We have acted in good faith throughout the entire process. The fine ignores our efforts to reach an agreement, and the reality of how news works on our platforms.”

The framework agreement, which many other French media outlets criticized, was one of the highest-profile deals under Google’s “News Showcase” programme to provide compensation for news snippets used in search results, and the first of its kind in Europe.

Google agreed to pay $76 million over three years to a group of 121 French news publishers to end the copyright row, documents seen by Reuters showed. It followed months of bargaining between Google, French publishers and news agencies over how to apply the revamped EU copyright rules, which allow publishers to demand a fee from online platforms showing extracts of their news. read more

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3 Initial Steps To Doing Your Own Public Relations and Getting Excellent Results

3 Initial Steps to Doing Your Own PR and Getting Excellent Results

It’s a classic symbiotic relationship. Entrepreneurs need exposure in the press and the media need information from brands to fill their pages. It should be a balanced partnership then yes? Well… not always. The problem comes when you’re simply not giving the media what they can use, i.e. what’s of interest to their particular readers.

Often this is down to not understanding how journalists work and what they want, but also it can be down to laziness on the part of inhouse or agency PRs who persist in sending mass mailouts to already overserved press.

You may not believe it, but It’s actually surprisingly easy to be featured in the press. And you don’t have to have budgets large enough to employ the services of a PR agency which can easily cost £5 to £10K plus a month plus disbursements (expenses) just for the most basic of services.

You just need to follow the following steps.

1. Select the media titles your potential and existing audience actually reads.

How?  Well, try taking a sample of your social media followers and have a look at what media they are following. That’s an easy start. And don’t be afraid to pop a post up asking them to name or even vote for their favourite titles too.

Also conduct a simple Google search for media titles that reach your existing and potential customers and industry sector.

There are professional media databases which you can use to compile media lists but these can be expensive. If your budget is tight you could consider buddying up with another entrepreneur and splitting the cost.

Be reassured though, it’s really not about the AMOUNT of titles you target, but targeting the RIGHT ONES – i.e. the media that’s actually consumed by your target audience (you of course need to have defined this first).

Think beyond just national newspapers and magazines too. Consider TV and radio programmes, podcasts, social media influencers, smaller local/regional titles. And also titles that might not at first seem an obvious choice. For example, if you have a food or drinks brand, depending on its type and price points, you could consider wellness titles, health & fitness titles, luxury lifestyle blogs, TV programmes with a focus on nutrition or weight loss, parenting titles, supermarket magazines.

Don’t stick your nose up at these – most, including Waitrose’s monthly magazine actually have amazing reach, a fantastic reputation, wonderful production values and loyal readers.  And in the UK, Asda’s magazine has one of the highest circulations and readerships of all print titles.

2. Find the contact details of the best person to approach.

What you also need to do, is find the names and email addresses of the best editors and journalists to actually contact.

This again isn’t as hard as you may think. Most publications have what we call in the trade, a “flannel panel,” AKA a section in the magazine, often near the front, which details all the staff and their roles. On websites it’s usually under About Us or Contact Us.

Look through these and find the journalist or editor responsible for the content that’s the best fit for your product or service. You can also go on to the media title’s publisher’s website and often find contacts there.

And LinkedIn can be another great source – here you can often find email addresses too and if you are a Premium member, reach out direct too. Failing this, a quick phone call to reception will usually reap rewards.

Bear in mind, Editors and Editor’s in Chief aren’t always the best initial contacts to approach because they typically get inundated with emails and requests. It’s often better to find the details of the staff journalists covering the content most relevant to you and approaching them. Larger publications have what’s called “Commissioning Editors” and these are the people to pitch in to. Usually they deal with journalists pitching in, but there’s no harm in you doing this do. I’ll be covering how to pitch well in another article so look out for this.

It’s worth considering targeting the title’s website editorial staff as well as those in the magazine or newspaper as it’s often much easier to get content picked up for online use as there’s unlimited space, whereas a magazine only has a finite number of pages available per issue.

Don’t forget about freelance journalists too – these can be a fantastic way in. Twitter, LinkedIn – both can be very useful sources here. Start to follow #journorequest on Twitter and you’ll see what journalists are seeking, and responding to this can be an excellent, not to mention free, way of connecting to and building relationships with journalists.

3. Provide content they will want to use.

How do you know what information to give your chosen media? The first step is to be really clear on exactly what topics they cover.  It’s pretty straightforward to discover this – look at the content they already use, across as many of their media platforms as you can. Observing the regular content categories they have is quick way to gauge what’s called their “editorial pillars,” the key content their publication carries. By this I mean look at the primary content headings on a website, or contents’ page in a magazine. Hashtags they use on their socials can be a handy clue, too.

The second step is to look at the format of this content – length, tone – is it informal and friendly or more authoritative and serious, and if it tends to be more text led or image heavy. Also note if the content is typically presented as an interview, or a first person column, “Editor’s Pick,” a listicle (i.e. a Top 10 kind of piece) – this kind of thing.

By now you will know what topics they cover and in what style. Step three is to decide what information you want to communicate to these readers, that matches this, and pitch this in to the journalist or editor – or package into a press release. Do consider media titles always prefer to carry unique content – not information that’s been offered and taken up by their rivals, so you will need to create pitches and press releases that are tailored.

Pitches and press releases are usually sent as a simple, short email. I will cover creating these in detail in articles to follow, but essentially you need to communicate what your story is (the topic and specific angle), why it’s right for that title and is newsworthy for publication now – all in the most interesting way as possible.

It’s an art to make your pitches or press releases stand out for the right reasons when a journalist could receive hundreds of these a week, but, with some guidance and practice there’s no reason why you won’t be able to craft these as well as a PR agency and reap the considerable rewards press exposure can bring.

By: Lisa Curtiss / Entrepreneur Leadership Network VIP

Source: 3 Initial Steps to Doing Your Own PR and Getting Excellent Results

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Critics:

Public relations (PR) is the practice of deliberately managing the release and spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public in order to affect the public perception. Public relations (PR) and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties.

Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising. But in the early 21st century, advertising is also a part of broader PR activities.

An example of good public relations would be generating an article featuring a PR firm’s client, rather than paying for the client to be advertised next to the article. The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders, and ultimately persuade them to maintain a positive or favorable view about the organization, its leadership, products, or political decisions.

Public relations professionals typically work for PR and marketing firms, businesses and companies, government, and public officials as public information officers and nongovernmental organizations, and nonprofit organizations. Jobs central to public relations include account coordinator, account executive, account supervisor, and media relations manager.

Public relations specialists establish and maintain relationships with an organization’s target audience, the media, relevant trade media, and other opinion leaders. Common responsibilities include designing communications campaigns, writing press releases and other content for news, working with the press, arranging interviews for company spokespeople, writing speeches for company leaders, acting as an organization’s spokesperson, preparing clients for press conferences, media interviews and speeches, writing website and social media content, managing company reputation (crisis management), managing internal communications, and marketing activities like brand awareness and event management.

Success in the field of public relations requires a deep understanding of the interests and concerns of each of the company’s many stakeholders. The public relations professional must know how to effectively address those concerns using the most powerful tool of the public relations trade, which is publicity.

Specific public relations disciplines include:

  • Financial public relations – communicating financial results and business strategy
  • Consumer/lifestyle public relations – gaining publicity for a particular product or service
  • Crisis communication – responding in a crisis
  • Internal communications – communicating within the company itself
  • Government relations – engaging government departments to influence public policy
  • Media relations – a public relations function that involves building and maintaining close relationships with the news media so that they can sell and promote a business.
  • Social Media/Community Marketing – in today’s climate, public relations professionals leverage social media marketing to distribute messages about their clients to desired target markets
  • In-house public relations – a public relations professional hired to manage press and publicity campaigns for the company that hired them.
  • ‘Black Hat PR’ – manipulating public profiles under the guise of neutral commentators or voices, or engaging to actively damage or undermine the reputations of the rival or targeted individuals or organizations.

See also

 

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