How We Generate Engagement & Impact On LinkedIn For B2B Companies

Improving on this subject is something we are constantly trying to do. Many times b2b clients reach out and want to build a solid presence on social. But here’s the harsh truth – building a community around a brand is almost impossible. However, positioning personas within the company, and leveraging their influence to grow the […]

How B2B Brands Can Identify Their Target Audience

How well do you know your brand’s target audience? Or, how well do you think you know your target audience? We find that many brand managers in Europe assume they know their audience very well indeed. They might even have a very clear image in their head of the type of individual they are trying […]

5 Best-Practices B2B Content Marketing Strategies to Implement – Syed Balkhi

Creating a B2B content marketing strategy to target businesses is much more different than creating a B2C content strategy. One involves creating content to target the decision-makers of companies and the other involves targeting broad audiences. Even though as many as 82 percent of B2B marketers in one survey, said they employed “content marketing” as a strategy, failing […]