7 Costly Mistakes That Can Be Avoided By Brand Research

Branding strategies can make or break an organization. There’s a lot that goes into developing a successful brand, and the best companies around the world put substantial time and effort into brand development and image. Creating a successful brand requires time and research commitment and is an ongoing strategy that can yield amazing results.

However, small businesses at the start of their inception can potentially create crucial branding mistakes during their initial stages of development that costs them a lot of customers, money, and time. Even major brands make big branding mistakes, like Nintendo’s Virtual Boy and Amazon’s Fire Phone.

Brand research services for positioning strategies, brand mapping, and perceptual mapping can help you, whether you’re a small business or a long-time market player, to avoid pitfalls and the costly mistakes of failed brand positioning.

Common Branding Mistakes by New Businesses and Entrepreneurs

Do you remember Nintendo’s Virtual Boy in 1995? You might not because it’s one of Nintendo’s biggest failures in the history of the company. It didn’t offer what it promised, a true VR experience, resulting in incredibly low sales and quick removal from the market. What about Amazon’s Fire Phone in 2014? It only lasted one year because of its limited availability and features that didn’t resonate with audiences. Even major companies like Nintendo and Amazon have to be careful about product or service branding that can tarnish their reputation and result in massive profit loss.

Even small branding mistakes can cost a company. Not only will your efforts and time spent towards planning to be lost, but you will have cost your business a lot of money and even potentially tarnish your reputation permanently, which can be completely devastating for the longevity of a brand.

Below are seven mistakes that you can avoid when it comes to brand positioning so that you learn more about them and avoid them altogether:

  1. Lack of Competitor Research
    You have to learn about your competitors if you want to be successful. How do they position their brand? What types of products and services do they offer? How are they perceived in their respective industry? How are they succeeding? Do you have a potential opportunity in the market where they do not? You don’t want to identically replicate your competitor’s strategies. But you do have to learn everything there is to know about the successes and failures of your competitors so that you know how to uniquely position yourself in the market.
  2. Brand Messaging Doesn’t Suit Target Audience If you can’t develop a brand message that fits with your target audience, nobody is going to buy from you. You have to learn everything about your target audience like demographics, what they like to buy, where they shop, what times of the day or times of the year do they make purchases related to your offerings, what colors motivate and drive them to make purchases, what parts of the world are they located, how does culture affect purchasing, and many more.
  3. Failed Market Study
    Effective market research needs to be obtained about how people are reacting to your brand, products, or services. Survey analysis can be obtained to further your market research and understanding, or a complex study of social media research and analysis can help you to understand how people review or perceive you in the market. If you don’t analyze feedback from your customer base, you will be making a costly mistake in your brand research initiatives.
  4. Association or Dissociation with Events and Motives Just because you want to create a product or service or build your brand around a particular design or niche space in the market, doesn’t mean it will be successful. You can’t just build and sell tablets just because iPad’s are popular, create a bottled water company because you feel people will always need to drink water, or design makeup and cosmetics because there is a popular trend in that space this year. You have to delve deeply into your brand research strategy to truly understand the reasoning behind purchasing decisions and product and service popularity.
  5. Inconsistent Corporate Identity Everything about your brand identity has to make sense, from the colors that you choose to represent your company, to the logo and fonts that you use throughout your campaigns, to the style of writing, tone and messaging that you implement to speak to and reach audiences. Everything has to remain consistent so that people understand your brand values and what you are offering them. If you fail, you could spend a lot of time rebranding and causing confusion to your audience and miss a lot of opportunities.
  6. Poor Product Packaging

    Product packaging is the first thing people see when looking at your brand, whether they are online or physically in store locations. Everything from materials, graphics, size, shape, and color all are important elements of packaging designs. You could spend a lot of money rebranding your packaging if your product performs poorly. On the other hand, you might spend money rebranding your packaging when it isn’t even necessary and have to revert back to the way it was. Effective brand research is going to help you understand the best elements and packaging designs that will help your company thrive.
  7. Making the Wrong Impression If you are selling premium services, you don’t want to use commodity branding. You will deter audiences from your brand. There is a reason why so many fast food restaurant chains use the colors red and yellow, like Burger King, MacDonald’s, Wendy’s, and Carl’s Jr., and software companies use blue and black like Intel, IBM, Apple, or Google. People associate certain attributes to particular products and designs. People won’t understand what you are offering them if you make the wrong impression. Pay particular attention to detail and use the right research and analysis to make a lasting impression that makes sense with audiences.

How Brand Research Can Help

Brand marketing research is integral to the success of organizations in the modern world. In fact, no business out there that is successful in today’s market leaves home without brand research.

Brand research improves your competitiveness, visibility, and messaging and can help your business take a strategic position in the market using proven data from effective research and analysis services. Here are some of the major benefits of effective brand research:

  • Integrated Metrics: You can see the impacts of your project decisions and forecasts with measurable and tangible results.
  • Allocate Market Spend: Understand how to make investments that will lead to successful outcomes.
  • Identify Competition: You can not only find out who your competition is, but you can find out how and why they are successful in the market, or even discover how to position your brand in areas where your competition is lacking.
  • Develop Accurate Strategies: Create informed decisions built on a foundation of research and analytics with a better understanding of market developments, pricing, and positioning.
  • Capture Target Audience: Better understand consumer behavior and create effective marketing and advertising strategies.
  • Brand Perception: Truly understand how audiences feel and react to your brand, products and services.

Effective Brand Research for Organizations Across Industries

Research Optimus (ROP) has top research and analyst specialists who are tenured in market research, business research, customer analysis, and brand research services that provide the required insights to take the appropriate steps towards building effective and long lasting business brand awareness, brand marketing, and positioning strategies. Apart from services like market research, product research, and risk analysis, contact our team today to jump start or further advance your journey into brand research and obtain the targeted insights you need to avoid branding mistakes.

By: https://www.researchoptimus.com/

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Decision Analyst

An introduction to brand strategy, and the tangible and intangible elements that make up a brand. And a brief discussion of the questions of to ask in order to focus and improve your brand strategy. Learn More: https://www.decisionanalyst.com/servi…

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The Best Face Masks For Exercising

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There’s no question that wearing face masks is an extremely important part of fighting the COVID-19 pandemic. But when it comes to wearing them while exercising, not every health authority agrees on best practices.

The Centers for Disease Control and Prevention recommend that everyone wear face masks in public to protect themselves and others, so that would presumably include public spaces where you will be around others like a gym. On the other hand, the World Health Organization said that wearing a mask while exercising is not a good idea because it can make it difficult to breathe, mainly because the mask gets wet from sweat. So where does this leave you if you’re worried about protecting yourself and others while you exercise?

Infectious disease expert Dr. Sandra Kesh told CNET that you should avoid going to group workouts or exercise classes for the time being. And keep in mind, even if you’re social-distancing at a gym, having many people inside and lots of heavy (unmasked) breathing creates an environment where the virus might spread more easily.

For your safety and the safety of others, you shouldn’t exercise without a mask indoors around other people you don’t know. If you really cannot stand wearing a mask, take your exercise outside.

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For those who are really eager to go back to their gyms and fitness studios, where masks might be required or not, here are a few masks that are breathable, moisture-wicking and designed for working out.

What to look for in face masks for exercise

Fabric

Fabric is one of the most important factors when it comes to exercising with a mask. For everyday activities, cloth masks are fine. But with exercise, cotton becomes damp really fast, which can make it harder to breathe and can promote bacterial growth. So for this reason, masks made with fabrics that are similar to the ones used in activewear (like spandex or polyester) are your best bet. But still, you want the mask to be breathable and comfortable while you move.

Fit

There’s nothing worse than having a face mask sag or fall off while you’re moving. First, it’s just annoying. Second, it will disrupt your workout if you have to stop to fix it, and you’ll likely have to touch your face — which you should avoid doing to stay safe.

Look for a face mask that’s adjustable or comes in different sizes so you can find the best fit for you. Stretchy ear loops or elastic tends to fit snugly and won’t slide around as much as the masks that tie around your head.

Antimicrobial features

Since sweat and moisture can be a breeding ground for bacteria, masks that have some type of filter or antimicrobial coating are ideal (many of the masks below do have these features). While these may not actually kill or destroy a virus particle, it doesn’t hurt to have these extra barriers in place.

Also, understand that no mask on this list can offer a 100% guarantee that it will protect you from the virus, no matter how many fancy features they have. But wearing a mask is simply another tool that can act as an extra barrier to help stop the spread, and help protect you and others.

Keep reading for six of the best face masks for your workouts.

Under ArmourUnder Armour designed the UA Sportsmask with athletes in mind, but any avid exerciser will find the mask useful if you’re looking to upgrade from a standard cloth face mask. The mask is made with three different layers designed to allow airflow while also protecting you.

One layer of the mask has an antimicrobial treatment called “PROTX2” which the brand says, “has been shown in laboratory tests to destroy the coronavirus, and is being reviewed by the US Environmental Protection Agency to confirm the efficacy of the substance as it is applied to the UA Sportsmask.”

$30 at Under Armour

The WellThe Well Movement mask is 50% cotton, so it may not hold up during serious sweat sessions, but for most activities, it will perform better than a 100% cotton mask since it’s also made of sweat-friendly polyester and spandex. The mask contains antimicrobial properties to help prevent bacteria growth.

The ear loops are adjustable, which is a huge plus for fit and comfort. The fabric also provides some UV protection, which is great if you’re spending a lot of time walking or exercising outside — but don’t forget to wear sunscreen too.

$18 at The Well

Carbon38Carbon38 The Mask Kit comes with two masks, plus a laundry bag for washing. The masks are made with a blend of polyester and cotton, so they’re fast-drying and help you stay cool. The ear loops are adjustable for a snug fit, and the masks come in two sizes.

Carbon38 says the masks are made with a multilayer filtration system to help protect you, plus the fabric has antibacterial properties.

$29 at Carbon38

AdidasAdidas face masks are machine washable and made with soft, breathable material that’s a blend of recycled polyester and elastane. They come in two different sizes for the best fit, and Adidas provides guidelines on how to measure your face to make sure you get the right size.

$16 at Adidas

OnzieWorking out in yoga clothing is way more comfortable than regular clothes, so why not take the same approach to your face mask? Yoga and athletic wear brand Onzie uses upcycled yoga fabrics to create face masks that are stretchy and dry quickly — just like your favorite leggings.

Just a heads up: Because the brand is reusing fabric from yoga wear, you can’t choose specific colors and patterns, but it’s definitely worth it for a more sustainable mask option.

$24 at Onzie

KoralKoral uses the same antimicrobial performance fabric to make its face masks as its activewear, which means they’re stretchy and fast-drying. It also provides UV protection. After wearing this mask out on a jog or walk, you can toss it in the wash, since the mask is machine-wash friendly.

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