My area of expertise is in leadership development using the philosophy of Lean Six Sigma, in other words “process improvement strategies”. Now join me on the journey I call A Tale of Two Companies: One business allowed its workers to be engaged by making improvements that allowed the customer to be first in mind. The second created an environment of […]
One of the most noteworthy consumer trends to come out of Covid has been the shift in focus to community-based shopping. Of course, e-commerce has experienced a major surge, but many consumers are now searching online for shops and services in the local area to find what they need, especially as daily commutes are no longer […]
Brand awareness is more than people simply recognizing your business name or your logo.True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors. It’s vital to build brand awareness because consumers are much more likely to buy from a brand they know and […]
In 2017 Farzan Dehmoubed, a marketer, and his wife Jennifer, a schoolteacher, created the Lotus Trolley Bag, a set of washable bags with attached rods that can be hung inside a shopping cart. The bags, with features like secure pockets for egg cartons and wine bottles and an insulated pocket for frozen foods, quickly became the […]
Every entrepreneur wants consistent monthly income to fuel their cash flow and business goals. However, between economic cycles and changing customer interests, that regular revenue may be hard to achieve. I’ve talked with more and more small business owners lately who use a subscription business model. It involves offering monthly subscriptions for various products and […]