Is Your Social Media Content Attracting Leads? 4 Ways to Bolster Your Strategy

Digital marketers often identify social media as one of the best forms of content marketing, but it can often feel like we’re just going through the motions. If the social media content isn’t attracting leads, what good is it? It’s likely you just need a quick boost in strategy to make sure your content is appealing to your target audience and getting inbound requests and messages. 

In fact, 90 percent of social media users have used the platform to communicate directly with a business before. So if none of your customers or followers are reaching out to you, it’s a telltale sign that something should be changed. Ideally, you’ll post a picture or video with a robust caption that offers value and the floodgates will open: direct messages, likes, comments and queries should start coming (or even just trickling at first) in, proving that your content struck a chord and inspired action. Not there yet? Here are four ways to bolster your strategy to attract those leads.

Related: Content Marketing Secrets for Every Social Media Platform

1. Focus your content on interesting stories 

How much does your content dive into stories? They don’t have to be your personal stories. Stories of past clients, stories of other inspiring entrepreneurs or even folklore stories can be used to establish your point. Stories of other people who just went for it and found massive success are powerful too. It helps readers or viewers imagine themselves in the shoes of the story’s protagonist. These stories can be shared in captions or in the post itself through videos. 

Lenney Leong is the founder of Get Customers. He’s had success creating video content around stories, with over 7.2 million views and counting. He advised me to make sure you engage from the start. A long, roundabout story will do little to draw viewers in. “Set the stage for the story from the first sentence, or by the title of the video,” Leong noted. “Be straightforward so people know they should stay engaged throughout the storytelling and know what to expect.” Leong has garnered many inbound conversations as a result of this storytelling. And it’s worth noting that videos perform best on Instagram, seeing 49 percent higher interactions.

2. Do a poll asking what type of content people want most 

Instagram has many interactive features in its Story functionality. Use them! If you feel like you’re unsure what your followers really care about, utilize the poll to see for sure. It’s possible you’ve been creating content for something they’re peripherally interested in, but they are really curious about how you created your product’s landing page or how you scaled your company one year in. Instagram influencers and bloggers swear by the functionality, especially because it can have surprising results. You may think your followers want one type of content when really they want another. 

Be open to what you haven’t yet considered. In addition to the polls (where followers can choose one of two options), also use the “Question and Answer” functionality so people can submit, in their own words, what they most want you to talk about.  

Related: 3 Keys to a Highly-Effective Content Marketing Strategy

3. Host a Q & A on Facebook or Instagram Live 

While using the story functionalities is a great way to glean some initial insights, it also depends on what your viewers are doing when they flip through your story and if they currently have the time, interest, or energy to engage. “Another great way to bolster your content strategy is to host a Q&A on Facebook or Instagram live,” says Sarah Lefebvre, CEO of Localiz. “Followers may be more likely to submit questions if you’re going to answer in real-time, and you can tell by the questions or engagement that you’re getting as you navigate different topics what is resonating the most.”

Even better — since only a fraction of your audience will tune in for the live, you can use the answers you gave and strategies you talked about in future posts. Save the video, take notes, and convert into posts of their own. Now that you know for sure it’s something people are interested in! 

Related: How Your Business Can Capitalize on Facebook Live

4. Make sure you have a call to action in every post

Finally, it sounds so simple but is often overlooked. Make sure there’s a call to action in every single post! It doesn’t have to be the same every time, but use something like, “Message me if you’re interested,” or “Follow me for more content like this.” Even asking viewers to comment with a watermelon emoji if they are also looking forward to summer drives engagement and lets you know who is paying attention to your posts. 

Without a call to action, people simply don’t know how to engage. Be clear, state what you’re looking for, and give plenty of direction to viewers and followers — all of which leads to a direct message conversation or whichever KPI matters most to your business.

By: Jennifer Spencer / Entrepreneur Leadership Network VIP

8 Social Media Engagement Hacks // Social Media Engagement Ideas // Social Media Engagement Strategy. Wondering how to boost your engagement on social media without ads? Struggling with low engagement on social media and low reach after the new Facebook algorithm? Looking for social media hacks and social media engagement hacks to boost your business? Want MORE people to see your social media posts?

In this video, I’ll show you 8 Social Media Engagement Hacks to help you boost your social media engagement, get more people to see your social media posts, and get more organic engagement on social media for your business. Here’s What You’ll Learn In This Video: How to use Social Media Engagement Hacks to boost your visibility How to Get More Comments On Your Social Media Posts How to Get More Likes on your social media posts How to use Facebook Group How to Get more followers on social media Other Videos You Might Like: How to Create Custom Audiences in Pinterest Promoted Pins https://youtu.be/-lOPemBgQco =====Want more Marketing insights and strategies? Connect with us for more free content, resources, and training==== http://MarketingSolved.com http://facebook.com/mrktgsolved http://facebook.com/groups/marketings… http://pinterest.com/katherinesulli http://twitter.com/mrktgsolved http://twitter.com/mrskatsulli http://instagram.com/marketingsolved

The No. 1 Reason You’re Not Experiencing Consistent Revenue in Your Business

Spend any amount of time in entrepreneurial social media groups and you’ll get a glimpse into the things that are happening in entrepreneurship.

You’ll see entrepreneurs posting screenshots of five- and six-figure months. You’ll see leaders talking about experiencing their highest-revenue months. You’ll see experts left and right offering advice. You’ll even see a few entrepreneurs posting about their struggles. 

While looking successful on social media can feel good for a while, it’s not the path to building a business that creates financial security and options for an entrepreneur. One-hit wonder months aren’t sustainable and will have an entrepreneur frustrated by the lack of return for the effort they’re putting into building their business. 

While entrepreneurship isn’t the same as having a traditional job, there are strategies an entrepreneur can use to create consistent revenue. 

Related: 4 Expert Tips for Creating a More Repeatable Sales Process for Your Startup

We live in the Digital Information Age. With more than 4.5 billion daily Internet users, the opportunity for an entrepreneur to reach their target clients has never been better. Creating consistent revenue is possible with a plan and an understanding of modern business development principles. 

Lead generation and pipeline 

The number one reason entrepreneurs aren’t experiencing consistent revenue months is that they don’t have a plan for lead generation that fills their pipeline with potential customers who want what their business offers.

Randomly posting on social media is not lead generation. Even consistently posting on social media is only one part of a solid lead generation strategy.

The issue is that you don’t own social media platforms. If any social media platforms decide to make a change that affects the reach of your content, it will have an impact on sales. That’s why social media is just one piece of a bigger lead generation pie. 

Messaging people on messenger, sending prospects on social media to a funnel, or adding the names of people that didn’t give you consent to your email list is not lead generation. 

Ways to create a lead generation system 

Businesses thrive or close based on the systems they create for growth. Winging it only works in the movies and often leads to inconsistency. Clarity is one of the most under-utilized strategies to know what actions to take and how it all fits together.

Here are some ways to create a system that generates leads consistently and fills your pipeline with clients who help you grow your business and that you enjoy working with.

1. Use content to convince 

There’s a lot of noise online. There is no shortage of entrepreneurs who post consistently trying to convince consumers of their expertise. What separates the noise from the real is seeing an entrepreneur demonstrate expertise through content. 

Your content speaks before you ever do. If you’re publishing content on your topic on social media, your blog, newsletter or other mediums, your ideal target client can consume that content, get value and want to know more. 

Content that hits on the pain points of your target demographic tends to get shared and engages online consumers of content. It builds your email list and those who want to follow what else you do. 

It adds people to your pipeline because the consumer wants more. It’s a way to nurture prospects and turn followers into customers. It’s one of the strongest parts of any lead generation system.

Related: Why Sales Copywriting Is Crucial for Your Business

2. Leverage other audiences

In the digital age, the ability to be present has increased. While you can add value through content to your own audience, you can also be an expert on other outlets. 

Podcasts are one of the premier audio means to deliver content today. They’re so powerful, entrepreneur Joe Rogan signed a reported $100 million dollar deal with Spotify because of the podcast he’s built. Imagine what being on Rogan’s podcast would do for your business? While you may not have the opportunity to be a guest on his podcast, there are many others you could be a guest on. 

You can also host joint webinars, train in Facebook groups, get on TV and leverage other media opportunities. One of the best ways to generate leads is by showing cold consumers who you are, what you know and how what you offer can help solve their pain points. 

3. Demonstrate expertise

One under-utilized way to use social media platforms — and to those who causally follow you — is by offering the chance to win training with you, then doing that training live. 

It creates engagement because consumers want to win the session and more engagement because people want to see live training. It’s an incredible way to demonstrate the expertise of what you do and starts the “buying” process in your consumer’s mind. Consumers buy from someone they know, like and trust. They buy from entrepreneurs and businesses that have demonstrated an ability and a knowledge base of the topic your business is built around.

You can also upload the recording training session to your website. It creates an additional piece of content on your online real estate. Tell your social media audience they can get the reply on your website, which brings them to an opportunity to sign up for your email list. It increases website traffic dramatically because your consumer wants to see how your cookies are made, for example. 

Showcasing your expertise in a variety of ways helps you generate leads and fill your pipeline because you’re visually demonstrating you know what you’re talking about and can offer practical value for the consumer. 

Related: Online Content Monetization 101: How to Make Money From Content

A better way

Inconsistent months don’t have to be common in your business. Use content more strategically, leverage other audiences that are filled with your ideal prospects, and demonstrate your expertise by doing more than talk about it.

You can create the kind of lead generation that keeps your pipeline full and leads to increased sales. Don’t rely on old school tactics that don’t translate to a digital world. 

By: Scot Chrisman / Entrepreneur Leadership Network Contributor

Revenue streams or sales refer to how you generate cash from your clients. Without sales a business can’t function, so this is the most important aspects of any business. 7 most used revenue types include: 1- Asset sales refers to cases where you sell a product to a client who then becomes the owner of that product. 2- Usage fee refers to when a client uses your product or service but its ownership remains with you. 3- Subscription fee refers to when your clients subscribe on a monthly or weekly basis and can use your infrastructure. Examples of this include software as a service, gym memberships, etc.. 4- Leasing or renting or lending refer to allowing clients to use your assets for a period of time as if it is theirs 5- Licensing revenue is earned when you give clients a permission to use your intellectual property. 6- Brokerage fees are earned when you take commission from facilitating a business transaction between two parties 7- Advertising results from fees for advertising a particular product or service or brand. Empower Yourself with more Practical Business Education to Reach your Potential by visiting our site: https://www.potential.com/ Subscribe to our YouTube channel: http://www.youtube.com/subscription_c… Follow us on our social media channels: Facebook: https://www.facebook.com/PotentialCom LinkedIn: https://www.linkedin.com/company/pote… Twitter: https://twitter.com/potentialcom Goolge+: https://plus.google.com/+PotentialCom… Video Sample: https://www.youtube.com/watch?v=bH0eT.

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