Black Businesses Receive Tech Industry Push Ahead Of Holiday Shopping Bonanza

The Covid-19 pandemic has dealt Black-owned businesses a tough hand. Stifled by stay-at-home orders, on-again off-again store closures and stricter limits occupancy limits, many businesses are struggling to outlast the seemingly unending virus outbreak.

Although they’ve rebounded slightly in recent months, Black-owned stores have experienced the greatest decline this year, plummeting from 1.1 million businesses in February to 640,000 in April—a 41% drop.

But spurred by a national movement to support Black businesses, which kicked off this summer, a new number of corporations are taking small steps to put the Black in Black Friday.

Black Friday online sales pulled in a record $7.4 billion in 2019— the second largest online shopping day ever and a 19.6% increase over the previous year—while the holiday season overall generated more than $72 billion in online sales, according to Adobe Analytics. Online sales for this Black Friday are projected to generate $10.3 billion.

The surge in digital spending over the holiday season and the heightened visibility that’s been awarded to small businesses through corporate sponsorships could have a considerable impact on Black businesses in particular, sustaining them through the a few more months of the pandemic.

Facebook, for one, launched its #BuyBlackFriday initiative and a corresponding toolkit and gift guide in October as part of a broader three-month campaign to buttress small businesses during the holiday season.

The gift guide features products from Black-owned businesses and was curated alongside the U.S. Black Chambers and several corporate partners. 

“Black-owned businesses have been hit especially hard by the pandemic, closing at twice the rate of other small businesses,” Facebook COO Sheryl Sandberg wrote in a blog post announcing the initiative. She added, “But we know that millions of people want to help.”

The campaign runs through Black Friday on November 27, a symbolic starting gun for the holiday shopping season.

More recently, Google partnered with Grammy-winning musician Wyclef Jean and the U.S. Black Chambers to promote its #BlackOwnedFriday campaign, an effort to make November 27 “Black-owned Friday” and galvanize shoppers to buy Black beyond the Thanksgiving weekend.

The tech giant has also showcased Black-owed businesses on its social platforms since mid-October and now allows users to find nearby stores that identify as Black-owned through its search engine.

“I’ve seen firsthand the strain and struggle that Black-owned businesses face,” Jean said in a statement. “For many of them, this holiday season will be critical to their survival.”

TikTok, the latest viral social media platform, threw its weight behind Black-owned businesses months after facing censorship allegations from Black creatives in June. Earlier this month, the video sharing platform, which has about 200 million monthly active users in the U.S., launched Support Black Businesses, a digital hub to amplify Black entrepreneurs. 

TikTok also announced #ShopBlack, an in-app campaign that allows users to create videos spotlighting their favorite Black-owned businesses or to share their experience as a Black entrepreneur.

As small businesses reel from the pandemic’s economic disruption, many big retailers have had breakaway growth. Amazon’s profits and sales exceeded analysts’ expectations, reporting a 37% sales growth and tripling its third-quarter profits as more shoppers turn to the e-commerce giant during the pandemic. 

But celebrities and influencers alike have started to leverage Amazon’s omnipresence to highlight Black sellers on the platform. Nearly 70% of the products on Oprah Winfrey’s highly anticipated annual list of her favorite things are created by Black-owned or Black-led businesses this year and all are available for purchase on Amazon.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx

The billionaire media mogul has partnered with Amazon on the list since 2015 and her yearly picks have provided brands with considerable gains in sales since the list’s 1996 advent.

Black Americans have developed a growing presence among small businesses owners and could stand to gain considerable sales from dedicated shopping holidays like Small Business Saturday, which raked in an estimated $19.6 billion in 2019. And while physical distancing measures will significantly curb foot traffic this year, more than 112 million Americans visited a small business on that day last year, a record high.

As shoppers increasingly reject winding lines that snake around the store, a trend that’s long been in the making but was exacerbated by the pandemic, they’re also looking to support independent local businesses—a potential boon for niche Black businesses with an online presence this holiday season. Follow me on Twitter. Send me a secure tip.

Ruth Umoh

 Ruth Umoh

I’m a reporter covering the various aspects of diversity and inclusion in business and society at large. Previously, I was a reporter at CNBC, where I focused on leadership and strategic management. I’ve also dabbled in video journalism, working as a breaking news digital producer for New York Daily News, followed by a yearlong stint as a producer at Rolling Stone. My work has been featured on New York Daily News, Yahoo Finance and Time Out. I’m a proud alumna of Columbia University Graduate School of Journalism, receiving honors for my investigative thesis on the alarming number of physicians dying by suicide. Tweet me @ruthumohnews or send tips to rumoh@forbes.com.

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MarketWatch

Black business ownership fell more than any demographic group since the beginning of the COVID-19 pandemic. We spoke to some across the nation who are still fighting to survive. See this video on MarketWatch: https://www.marketwatch.com/video/sec… MarketWatch provides the latest stock market, financial and business news. Get stock market quotes, personal finance advice, company news and more: https://www.marketwatch.com/ Follow MarketWatch on Facebook: https://www.facebook.com/marketwatch Follow MarketWatch on Twitter: https://twitter.com/MarketWatch Follow MarketWatch on Instagram: https://www.instagram.com/marketwatch/ Follow MarketWatch on LinkedIn: https://www.linkedin.com/company/mark…

How to Make Smart Bets in Business

Business is full of bets, especially where investing is concerned. If you’re interested in rolling the dice by purchasing a business, making an angel investment in a startup or even allocating your hard-earned money for your first employee, it’s important to know what makes a smart bet and how to protect yourself from a worst-case scenario. It’s worth stating that even deciding to go into a business of your own is a form of a bet, and merits the same type of background due-diligence.

This may require testing or gaining new knowledge, but a thorough understanding is critical, especially with glaring statistics regarding the failure rate for startups at a whopping 50 percent, according to Small Biz Genius. With statistics like these, there’s no way to ensure success. However,  there are definitely ways to think through potential pitfalls in business models and feel more secure regarding where you invest your money and your time.

Related: Make Your Money Grow: How to get wealthy by Smart Investment

Verify demand through popularity

When it comes down to it, a sure bet in business is dependent upon how much customers want what it is that you’re selling. If you can do some market research and verify demand, you’re in good shape. Demand can come from the product’s value — such as its ability to solve a problem — or even from the person who’s selling the product, like a major celebrity who has established trust with millions of followers online. 

This is one of the reasons why big influencers and celebrities can land lucrative book deals. Publishers know that whatever they release will fly off the shelves. The demand from their fanbase is verifiable. Take comedian Amy Schumer, who landed a rumored $8-10 million book deal for 2016’s The Girl With the Lower Back Tattoo.

Verify demand through testing

If a celebrity or big-time influencer isn’t included in the equation and you’re just trying to figure out how a product will sell, try a “market as if it were real” test approach. According to Ron Rule from the Entrepreneur’s Handbook, this is because “the only way to truly know if someone is going to fork over their hard-earned cash to buy your product is to get it in front of them.” Otherwise, market research is all mere guesswork. It gets you more clarity than you would otherwise have, but it doesn’t mean much until a target customer’s wallet is involved. 

Rather than going through the hassle and added investment of actually building out the product and then seeing if there’s a demand, Rule recommends creating a prototype of the product in Photoshop, setting up an ecommerce website and then leaving your payment processing in test mode so that it doesn’t actually charge a potential customer’s credit card for a fictional item. 

Then, begin to direct ads to the page to see if customers actually buy. “Personally I would spend around $10,000 on a proper marketing test, but you can start with a lot less if you aren’t comfortable going that high right away,” Rule elaborates in his book. “I do recommend spending at least $1,000 because you want to get enough clicks and conversions for the data to mean something — trust me, it’s a heck of a lot cheaper to lose $1,000 on a marketing test than it is to lose tens or hundreds of thousands of dollars producing a product nobody wants.” 

Sometimes, the best bets require a smaller upfront investment first for a big payout on the back end.

Engulf yourself into the industry

The more you know about what you’re investing in, the more educated your bets can be, which usually pays off on the back end. This piece of advice comes from sports gambler Zach Hirsch. At 18 years old, Hirsch is regarded as one of the top-performing sports analysts in sports gambling, with a 90 percent accuracy rate in his predictions (which is over 20 percent higher than the industry average). 

Hirsch’s best advice on making sound bets is to “engulf yourself in the industry.” For Hirsch, he takes this piece of advice within the type of sport he’s betting on, but the advice carries for business investments, as well. “Learn everything there is to know, engage with the experts, and do whatever it takes to further your understanding of the craft,” Hirsch recommends. This advice can be extended to getting to know the founder of the startup you’re investing in or just ensuring you know as much as you can about your new industry, so you can see clearly how a product or service will perform. Do your backup research, then research some more. Keep having important conversations.

Related: How to Invest Your Hard-Earned Money in the Right Project

Even with verified demand and a thorough understanding of your industry, there’s no guarantee that your investment is 100 percent safe, but you’ll at least have the perspective to see potential bumps in the road or glaring stop signs in your betting decisions. These insights may make all the difference.

By: Aimee Tariq / Entrepreneur Leadership Network Contributor

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Building Business Stability In An Unstable World

Introducing Digital Factory 4.0, the future of effortless, connected, and proactive operations. 

I’ve seen some things. 

Back in 2000, I watched as the soaring dot com economy plummeted back to Earth. Then there was the gut-wrenching housing crisis of 2008. Still, I hardly envisioned a global pandemic that would drive 3,600 American businesses into bankruptcy in the first six months of 2020 alone.   

The scope of these bankruptcies are unprecedented, yet they underscore an old business maxim: the time to prepare for a crisis is before it happens. In an unpredictable world, futureproofing your business isn’t optional. COVID-19 is one example of instability, but it’s easy to think of others geopolitics, climate change, and societal tension to name a few. And while every industry confronts these challenges, not every industry is similarly at risk.  

Introducing Digital Factory 4.0  

Manufacturers are particularly exposed to the economic impacts of COVID-19 because of their global supply chains, interactive working environments, and high sensitivity to downstream demand. These factors place them at risk from future crises as well. As a result, their post-pandemic planning must include process alterations for COVID-19 and a comprehensive strategy for whatever comes next.  

Fortunately, in this digital day and age we have the tools to create resilience for this pandemic and beyond.  

The first step is the complete digitization and connection of factory operations through automation and digital workflows. This will create what I like to call Digital Factory 4.0.  

This factory represents a fourth revolution within manufacturing. In the first, steam power mechanized production; in the second, electricity created mass production; in the third, information technology automated and globalized that production.  

Now, in the fourth, emerging technologies, including artificial intelligence and the internet of things (IoT), are combining to digitize, automate, and transform the factory entirely. 

Digital nervous system 

Digital Factory 4.0 is based on a digital nervous system that ties the full manufacturing value chain together and makes all operations effortless, connected, and proactive. This nervous system consists of workflows that eliminate silos and create a connected enterprise of universal visibility.   

On the factory floor, insignificant problems quickly ripple into larger delays down the line when machine operators lack the knowledge to remediate the issue. Something as small as a misprinted label can throw the entire production process into disarray.  

In Digital Factory 4.0, notes detailing past machine fixes, a comprehensive knowledge base, and a workflow-powered connection to an outside technician are all accessible through a mobile device linked to the factory’s digital nervous system. Employees have the information they need at their fingertips, operations flow effortlessly, and overall equipment efficiency (OEE) is improved throughout the factory.  

In the event of a larger breakdown, information about downstream effect is quickly cascaded to the relevant parties via automated workflows. Information captured in these workflows, along with that from IoT sensors, helps manufacturers better understand the trade-offs that limit or increase capacity.   

Oh geez...just screens with code looking very technological. Bleep bloop!
A digital nervous system connects the Digital Factory 4.0. Getty Images/iStockphoto

Intelligent quality control 

World-class operations extend beyond maintenance and information dissemination to quality control and product development—two areas of significant expense.  

For example, when a manufacturer I worked with altered its pet food recipe, it unknowingly shipped bags with heavier individual pellets and thus more food than necessary. That compounded into a noticeable cost.  

Digital Factory 4.0 addresses this problem in two ways. First, IoT sensors identify discrepancies immediately and trigger a disruption workflow that drives actions to resolve the complication before production is impacted. This is intelligent quality control. Again, it’s both effortless and connected.  

Second, by digitizing product development—running simulations on a digital twin of the physical product—we can decrease parts per million (PPM) defective rates and proactively address quality issues that arise when we, for instance, change a recipe.  

Along with improved OEE, decreased PPM translates to higher margins and greater profit, ensuring a sustainable and resilient factory.  

Connecting teams and people 

Most important, Digital Factory 4.0 connects teams, keeping the workforce healthy and engaged while managing for regulatory compliance. This is especially important as leaders consider how to safely navigate the workplace during the COVID-19 pandemic. 

ServiceNow’s Contact Tracing app, for example, uses system data (badge scans, workstation location, etc.) to identify and isolate employees who come in contact with an individual infected by COVID-19. It’s one way to ensure a safe return to work, and it’s also indicative of a core tenet of connected teams: the use of employee data—on everything from common challenges to health and wellness—to build a sustainable workforce.  

For example, many manufacturing injuries can be linked to addressable root cause issues. By aggregating and analyzing information on these injuries, we can pinpoint causes and shift processes. The data also informs other areas in the organization, such as risk, compliance, and workforce planning.  

Digital Factory 4.0 is about getting access to this data on the assumption that all the information we need to perfectly optimize operations is readily available—if only we could see it.  

With COVID-19 placing pressure on manufacturers like never before, it’s the organizations who digitize operations and unlock their data that will survive, reinvest, and continuously improve.

Tasker Generes

Tasker Generes

Tasker Generes is global head of connected enterprise at ServiceNow, crafting strategy for the connected enterprise leveraging IoT, BlockChain, and AI while also providing executive level advisory to help companies modernize, transform and innovate. He is the author of 87 patent claims around ConnectedOperations, ConnectedHuman, ConnectedSecurity and ConnectedService. Prior to joining ServiceNow, Tasker was chief technology officer at Amtrak and ran his own consulting firm Silos to Service Solutions Inc., bringing business and IT together to leapfrog their competition through focused service. Through his work at IBM as chief technologist for service management solutions, Tasker developed a deep depth of knowledge and experience in leading global service management delivery across process, technology, organization and information. At IBM, he also served as co-chair of LEAP (Leadership Education for Asia-Pacifics). Tasker earned his Master of Project Management degree from George Washington University School of Management and a Bachelor’s degree in Economics from the University of California, San Diego

Source: Forbes

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