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TV Boss Fire – Connect Your Business to Two Of The Largest TV Networks In The World

This cloud-based software lets YOU leverage MILLIONS of engaged viewers on BOTH Roku & Amazon Fire – with zero tech skills, hassles or outsourcing.

Create MULTIPLE income streams including passive profits, recurring payments from advertisers, increased sales of your own products & services …
While building targeted lists in ANY niche!

Set up traffic-driving channels from right inside the software …
And get results from OTHER people’s content

 

  • Paying HUGE money for ads, wasting HOURS posting on forums, or STRUGGLING with SEO
  • TRYING to figure out how to monetize your traffic & content
  • Begging affiliates & JV partners to promote your stuff, or sucking up to so-called ‘influencers’
  • Building & ‘optimizing’ dozens of websites, funnels, optin pages & lead magnets
  • Wasting time learning complicated skills INSTEAD of simply making money
  • Making videos, writing blogs or creating content
  • Pouring MORE cash into overpriced tools & coaching ‘hoping’ to make a few sales
  • Spending hours fighting for EXPENSIVE attention on overcrowded social networks
  • Competing with millions of other marketers for the exact same audiences
  • Dealing with customer service, shipping, refunds & support

 

 

Have your very own traffic & profit-driving channels running on Roku, Amazon Fire and your personal websites in MINUTES, See how to monetize from DAY 1, then keep the profits rolling long-term – WITHOUT creating a single video or piece of content and absolutely ZERO need for coding, previous experience, or paying developers…

source: https://sales.tvboss.net/tvbfire/

 

 

 

 

 

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10 Steps You Can Take To Keep Advertisers From Dictating Your Life

Dennis Maliepaard via Unsplash

Commercials, advertisements, and marketers work tirelessly to convince us that products manufactured on assembly lines will make us happier. But in reality, these unnecessary purchases separate us from our dollars while adding stress, burden, and obligation to our lives. It is time to step away.

The task of living an intentional life focused on things that matter is enormously complicated these days by modern propaganda.

Commercials, advertisements, and marketers work tirelessly to convince us that products manufactured on assembly lines will make us happier. But in reality, these unnecessary purchases separate us from our dollars and add stress, burden, and obligation to our lives—they do not bring happiness.

The goal of Madison Avenue is to distract our desire. Their messaging changes our attitude from “That’s extravagant” to “That would be nice” to “I want that” to “I need it.” They are so subtle at their craft we hardly realize we are being brainwashed. Subconsciously, they take control of our desires, our checkbooks, and ultimately, our lives.

To stop letting advertisers dictate our lives, we must make firm moves to counter their assault. Here are ten steps you can take today:

1. Realize that happiness is not an item to be purchased, it is a decision to be enjoyed. Beware of destination addiction—the belief that happiness will be realized in your next purchase. The dopamine rush from a new purchase is immediately fleeting. Happiness is a decision to be made… it is not for sale on Amazon.

2. Identify what advertisements are trying to sell you. The emphasis in advertising has moved away from fact-based proclamations to creating associations in the mind of the viewer. Advertisers appeal to our subconscious desires (status, sex, prestige, happiness, appearance, self-esteem, identity, or reputation) and fears (loneliness, security, weaknesses, uncertainty). Be aware of their strategy so you will not be fooled by it.

3. Buy things for their usefulness, not their status. Purchase items for their ability to meet your needs, not their ability to impress your neighbor. Apply this principle everywhere, but your house, your car and your clothes are good places to start. You don’t have to live like everyone else. In fact, you’ll probably be happier if you don’t.

4. Limit marketing messaging. Unsubscribe from email lists. Cancel junk-mail. Mute your radio/tv during advertisements or better yet, stop watching television altogether. Enjoy outdoor recreation (biking, exercising, hiking, gardening, camping) or occupy your mind with reading, art, conversation, philosophy, or meditation instead.

5. Recognize your trigger points. Are there certain stores that prompt unnecessary purchases in your life? Products, addictions, or pricing patterns (clearance sales) that prompt an automatic response from you? Maybe there are specific emotions (sadness, loneliness, grief) that give rise to excess consumption. Identify, recognize, and understand these weaknesses. This is one of the most important steps in taking back control of your actions.

6. Count the hidden cost of purchases. The price of purchasing any item is not limited to the sticker price. Our purchases always cost more. They require our time, energy, and focus (cleaning, organizing, maintaining, fixing, replacing, removing). They prompt worry, stress, and attachment. Each purchase takes up physical space in our homes and mental space in our mind. Henry David Thoreau said it best, “The price of anything is the amount of life you exchange for it.” Look beyond the price tag.

7. Practice gratitude and generosity. Gratitude turns what we have into enough. When we stop focusing on the things we don’t have, we are better able to appreciate the things we already do. This mindset shifts our passions away from the promises of advertisers. Equally important, generosity reminds us that we already have enough and brings greater fulfillment and satisfaction into our lives.

8. Embrace the sharing economy. The Internet has brought many new opportunities to us. One of the most important is the emergence of the sharing economy. Whether people are sharing homes, vehicles, tools, toys, or clothes, there is less need today for ownership than ever before. Ownership is being replaced by relationship—and that’s always a good trade-off.

9. Enforce a 30-day wait period on major purchases. Avoid regrettable judgments by implementing a month-long waiting period on items over $100 (or pick a dollar amount more applicable). This cooling period will provide opportunity and space to better answer these questions: “Do I really need this?” “Will it make me happier in the long run?” “Are there any subconscious motives to this purchase?” and “Can I find it cheaper elsewhere?”

10. Do more of what makes you happy. Your possessions are not making you happy. Once our basic needs have been met, the happiness found in consumerism is not noticeable. Instead, find what it is that truly makes you happy and do more of it. I find my happiness in faith, family, friends, and contribution. Your list may differ slightly. But either way, owning a whole bunch of stuff is almost certainly not on it.

The only release from the influence of marketers and a consumerist society is to exit—to decide that enough is enough and the relentless pursuit of possessions will never lead to an intentional life. The first step is to be intentional in overcoming it.

Joshua is the Founder of Becoming Minimalist, a website read by 1M readers/month. He is the bestselling author of The More of Less, The Minimalist Home, & Creator of Simplify Magazine.

— Read on www.forbes.com/

Source: 10 Steps You Can Take To Keep Advertisers From Dictating Your Life| Forbes ‹ Truth2Freedom’s Blog ‹ Reader — WordPress.com

The Surprising Shift That Is Changing The Way Brands Deliver Digital Campaigns

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In January, Dollar Shave Club began its bid to crack the UK market by launching a TV ad campaign. The mail-order razor company’s success stemmed from a brilliant YouTube video that went viral in 2012, generating growth that, four years later, led to a $1 billion buyout by Unilever.

Now part of a multinational conglomerate, Dollar Shave Club’s advertising is taking a more traditional media buying route. At a time when many other businesses are reducing their dependence and spending on traditional media, this move by content marketing’s poster child feels like a backward step.

The media buyer is no longer king

Advertising used to be simpler. With only so many billboards, magazines, and TV ad breaks, much of a campaign’s success depended on securing the right media placement. This made media buying your biggest expense and the typical budget split between media and the production costs of the ad you wanted to place was 80:20.

If spending just 20% of your campaign budget on production seems low to the modern marketer, it’s because the content landscape has changed dramatically. According to former PepsiCo president, Brad Jakeman:

“20 years ago, brands created four pieces of content a year, each taking about four months to make, with a budget of $2 million. Nowadays, brands are pushing out more like 400-4,000 pieces of content… four months has changed to four days to four hours.”

With more emphasis on earned media and using data to discover cost-effective ways of reaching highly-targeted audiences, businesses today are pushing the media vs production ratio towards a more even split. The most innovative advertisers, who focus more on digital than TV, are now in the 55:45 range.

A major reason for this shift is that advertisers now have access to a vastly increased number of ways to reach specific customers. This requires a firehose of data-driven creative content that you can personalize, test, refresh and reuse across a range of channels. The more even split between media and production also demonstrates that creative content is no longer the add-on to a media buying strategy. The creative and the data now both inform and influence each other equally.

The traditional agency and media buyer model remain relevant for producing and launching big TV campaigns. But creating and managing dynamic, everyday ad content is often left to in-house marketing teams, who are typically under-resourced and lack the skills to produce successful content efficiently.

BONUS: What’s next in terms of figuring out what makes great ad creative? We’ve put together a free Cheat Sheet to help you ensure your creative drives better Facebook Ad Results. Get your hands on your free copy here.

Supercharging creative production

Fortunately, this gap in the market is being filled by the emergence of creative technology platforms like Shuttlerock. These services use creative technology, data and automation to enable and empower businesses to increase content production efficiently, boost results and cut media buying costs even further.

European scooter sharing service eCooltra wanted to find a more efficient way to acquire mobile app users. The company turned to Shuttlerock, who launched new Facebook campaigns by using repurposed user-generated-content that they had transformed into striking short-form videos.

By automatically rotating this new creative to keep it fresh and constantly evaluating the performance of each ad, Shuttlerock helped eCooltra cut its cost per acquisition (CPA) for each new user by more than 40%.

Bokksu media shuttle article digital campaigns

Agile advertising     

Facebook’s Creative Shop Director Tom Brown compared the changes in advertising to what happened to software development a decade previously. Releasing new software used to involve years of upfront work that resulted in a big-box release, much like the traditional agency-created TV ad. The evolution of software-as-a-service transformed that model to one where updates happen all the time and agile developers react to user data about which features work best.

Your advertising content production should also be an ongoing process that, with help from the new breed of innovative creative technology platforms, responds to how audiences receive your messages. Make creative and media equal partners in driving your strategy and you’ll deliver better results for your business.

BONUS: What’s next in terms of figuring out what makes great ad creative? We’ve put together a free Cheat Sheet to help you ensure your creative drives better Facebook Ad Results. Get your hands on your free copy here.

Guest Author: Paul Bingham, COO ShuttleRock.com 

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