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Sociible – NEW Web App Creates FULLY AUTOMATED Social Marketing Campaigns in MINUTES By Leveraging OTHER People’s AUTHORITY Content For Unlimited Hands-Free Traffic

Relevant, high-quality, ENGAGING CONTENT! This has been true since the BEGINNING of time – and is STILL true TODAY! CONTENT.IS.KING! Especially with EVERYONE begging for people’s attention with ADS! It’s the people who are providing, great, engaging content that are quietly WINNING and getting ALL the free traffic they want! We Created The BEST Solution For Automated, FREE Social Media Traffic and Sales WITHOUT Needing To Write Your Own Content, Without Paying For Any Ads, Without Doing ANY SEO And Without Even Needing Your Own Website of Hosting. The Ability to FULLY-Automate Traffic Campaigns From the two BIGGEST platform online, Facebook and Twitter. Simply connect your accounts and you’re good to go and to Create “Content Streams” For EACH Of Your Social Accounts by simply searching by KEYWORD, so that Sociible knows EXACTLY what content to start posting on your behalf…..Read more….

Affiliate Funnel Clones – All In One Platform Delivers The Goods From Converting Traffic To Proven Campaigns

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Captipic Enhancement – The First Power of Persuasion Personalisation That Brings Real Customers To your Business

Imagine the look on your leads, subscribers or customers’ faces when you send them to a link on your website, or you send them an email, and they see a handwritten message, just for them. This really is on another level. What the Capticpic team are allowing you to do is, not only hand you THE way to grab attention, build engagement and rapport in 2018, they’re future-proofing your marketing campaigns! NO ONE else is doing this online. What you are witnessing here is the future of personalisation. This is what marketers will be doing in 5 years’ time.

The Unity Suite -Our “TUS is” the ultimate way to grow your reach when it comes to the names being captured for the future of your personalisation! Imagine being to tap in as a collective as Captipic harvests ALL users names and allows every Unity member to use it on auto pilot. send personalized images to ANY of your leads, subscribers and customers, either on your website or via email…….

Read more: http://sales.captipic.com/oto-1-v1/

5 Key Elements of a Great Content Marketing Plan – Neema Kapoor

 

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First of all, I know that you are in all probability a one-man team with a deadline that expired yesterday but having a written plan is not only important but non-negotiable for the following 5 reasons.

  • A written plan with personas, themes, and strategies is a part of a formal process that allows you to request a budget and support without which even the best content will remain unseen.
  • A document allows you to get inputs from people smarter but busier than you (including the future you) and helps you map trackable goals of what you expect to achieve and when.
  • Writing down all the good ideas reduces the organization’s dependence on people (mostly you), plus it enables teamwork and is intuitively a smart idea in every way.

Good campaigns are ongoing and a lot more work than a single person can handle. You will need approvals, often be asked to make modifications, and be required to work with subject matter experts, writers, and designers for the final output. At times like these, having a document that you can send over or use as a common discussion point helps immensely and is far more efficient than explaining the bald, depressed potbellied guy in your head who you know NEEDS a shower head with 5 pressure settings.

Now plans follow standard templates with predetermined sections, often standardized within companies or downloadable by the dozen from a standard online search. You may often choose to combine or break down sections to make it your own but all plans should ideally cover the 5 elements outlined below.

1. THE STORY:

This is the foundation stone and, if neglected, also the place where most plans come to die. It is the “why” behind everything else. Why are you the fairest of them all? Create desire, passion, and drama, and elevate it BEYOND the ordinary. Do a short video, include props when you finally present it but make sure your team understands and shares the vision. A lot of companies create story boards with real life characters and details that get more vivid with time.

If you are stuck, I would recommend the HubSpot Academy Content Marketing Certification Course  to get started. It covers basic concepts but does a really good job of explaining the storytelling bit.

2. USER PERSONAS:

While tackled at the story level, this section is about their income, their lives, and their hopes and aspirations.

Where they shop, what they eat and how many children they wished they had. What they read, where they hang out and what other brands keep them company. This detail is important for 2 reasons.

A) It helps you visualize and therefore talk to them better.

B) It helps your media department advise you on how best to find them.

The niche you define needs to be large enough to be profitable but similar enough to have enough common features that make them a relevant sub group.

It is also extremely important to update these personas when necessary. A 60 year old grandma in 2018 looks and acts very different from a grandma in 1972.

A buyer persona is simply the most detailed, composite visual and textual sketch that you can create on the basis of hard evidence. I find the below 3 absolutely necessary before you can start writing.

  • Demographics along with a picture. (Age / Gender / Income Group… etc.)
  • Hobbies / Interests / Dreams in the context of how your brand fits.
  • Challenges / Difficulties / Problems in the context of how your brand can help.

But in case you have a mature understanding of your customer then you can refer to the nine that are discussed here:

60-75 year old grandmother who lives alone on a fixed but small school teacher pension.

Interested in keeping herself busy. Reads a lot. Always trying to learn a new recipe or skill in her free time.

Educated but still struggling to grasp new apps and smart gadgets which she wants to use to stay in touch with her family and friends.

3. DESIRED ACTION AND METRICS:

What do you want them to do? How will you know if they have done it? DO NOT write a word till you have a clear idea of your objectives. Now, setting quantitative goals is hard especially if this is the first campaign that you are doing with no benchmark data but it is essential to have a number to work towards.

The simple act of having a number brings you way closer to it that you can imagine.

While everything ultimately maps onto the customer journey cycle, I found this one article particularly useful, one way to visualize it is as below.

DO THEY KNOW YOU EXIST?

Depending on how competitive your niche is, this first step can be hard enough and the metric will depend on the channel used. The simplest measure for this is traffic, sessions, or views. Unfortunately, while the Rule of 7 is not cast in stone, getting noticed takes more than a casual bump in the hall. You will need to ensure that each prospect gets multiple opportunities to interact with your brand and story in order to truly understand it.

NOW THAT THEY KNOW YOU EXIST, DO THEY WANT TO HAVE ANYTHING TO DO WITH YOU?

Ok, so far you could blame your measly marketing budget or your ancient website’s loading speed but now comes the BIG moment of truth when your story REALLY comes into play. It is truly wise to set as many micro goals like session time/comments on a blog post or the downloads for an e-book as you can. These help ease your prospects into a more definite engagement, whatever that may be.

WHAT DO THEY SAY ABOUT YOU WHEN YOU ARE NOT AROUND?

This is a clear bonus, an icing or sprinkles kind of an extra, but having people say nice things about you, refer your services, promote, and even defend you is every marketer’s wet dream. Make sure you put in place processes, tools and even rewards that allow and incentivize people to put you on a pedestal.

4. PROMOTION STRATEGY AND BUDGET

Once you have a number of leads, views or shares in mind, you need to ensure that you have a promotion plan that supports it. You could write the greatest piece of content ever created but your customer is NOT going to see it till you invest in promoting it in the right channels be it a sponsored post, social advertisement or email. You will need a budget and point 3 is the only way you are going to get it sanctioned.

Now, I’m going to skim over this section but only because I plan to give you the link to the greatest book ever written on the subject. Please just read it cover to cover and become a content promotion GOD overnight.

5. TEAM AND THE OPERATIONAL SPECIFICS

Who will write, edit, QA, and promote it? In what quantity? Do you need subject matter experts, freelancers, or full time staff? What will be their respective roles and responsibilities? These are all questions you must ask yourself.

A content campaign is ideally not a one person job. You may feel

the need for subject matter experts, writers, editors, analytics pros, IT folks or marketing promotion support. You should work towards building efficiencies and scale through repurposing and recycling content that is successful. Modify and re-test the content that is not.

If everyone who read the articles and like it, that would be favorable to have your donations – Thank you.

3 Mistakes to Avoid When Running a Crowdfunding Campaign – Roy Morejon

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When Retro Computers turned to Indiegogo for crowdfunding, it promised $100-level funders a handheld gaming device called the Vega+. With promises from the company that the device would come equipped with more than 1,000 games, the console quickly gained a following, and more than 3,600 people pledged $100 each to receive one.

The successful campaign gained U.K.-based Retro Computers more than half a million dollars.

But when the time came for those backers to receive the handheld devices, Retro Computers wasn’t able to deliver. Legal battles and production issues caused hiccups. The promised September 2016 delivery came and went. Users began getting upset — more and more publicly.

Finally, after unwanted media attention and, just this month, a lawsuit, Indiegogo intervened. The crowdfunding platform announced on June 6 that it was siccing debt collectors on Retro Computers in an effort to reimburse its donors.

Despite that tale of woe, entrepreneurs can’t ignore the potential of crowdfunding. Kickstarter has hosted nearly 150,000 successful projects, raising $3.7 billion since 2009, and Indiegogo has raised more than $1.5 billion since 2008. Done correctly, crowdfunding could provide the perfect building block for your next venture.

The ups and downs of crowdfunding

Crowdfunding’s popularity is not all hype. It can yield benefits beyond financial backing, helping your company build a loyal customer base and establish credibility before you’ve even launched. But you can’t just set up a Kickstarter page and watch the money roll in. The right strategy is essential to reap the rewards.

Pebble shows how it can and should be done. One of Kickstarter’s most successful campaigns of all time, the company raised more than $20 million from 78,000 backers — exceeding its goal by 4,068 percent. Pebble turned that consumer confidence into more than 2 million sales of its smartwatch and was ultimately bought out by Fitbit.

But when it comes to crowdfunding, there’s more to consider than whether your project will meet its fundraising goals. Even a successful campaign without serious forethought and planning can encounter challenges that will sink a business before it gets off the ground.

Coolest Cooler, on the other hand, might be one of the most disastrous campaigns in Kickstarter history. The company raised $13 million, but it wasn’t prepared to operate in the wake of such success. Coolest Cooler couldn’t fulfill rewards for its 62,642 backers.

Remember: It’s not just about hitting the goal. Even in successfully funded projects, 9 percent fail to deliver on promises to backers. That’s a hard hurdle to overcome in the beginning stages of any new business.

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Campaign mistakes to avoid

It’s easy to think of crowdfunding as easy money, but campaigns should be hard work if you’re doing them correctly. If you want to start your project on the right foot, avoid these common mistakes:

1. Kicking off without leads in place. Crowdfunding campaigns have short time lines. What’s more, campaigns rely on a momentum of interest. You’re going to have difficulty hitting your goal if you don’t have leads in place ready to back your campaign on day one. Not gathering enough leads before launching is the problem partially to blame for nearly every failed project.

Set up a landing page ahead of time describing your product and promoting your upcoming project. Include a contest in which people can enter their email address for a chance to win your product. This will give you a list of already interested folks to reach out to the day you launch your campaign.

2. Ignoring Facebook for potential conversions. Platforms such as Kickstarter and Indiegogo have large audiences, but if you rely solely on the backers already there, you probably won’t hit your goal.

So, look elsewhere. Facebook advertising is one of the most cost-effective ways to reach a highly targeted group of people that is likely to convert.

Consider the PEEjamas Kickstarter campaign, which my company mounted. That project hit its $14,000 goal early on, but my company wanted to see how far we could go. Funding increased from around $26,000 when we started the ads, to $227,469 by the time the campaign closed. I highly recommend working with a team of Facebook Ads specialists who can make the most of your ad budget.

3. Failing to consider scale. You might have a goal in mind, but what happens if you exceed it? Is your business model scalable? Are you going to be able to fulfill rewards? Don’t be Retro Computer or Coolest Cooler.

Make sure the price of each of your rewards is sufficient, whether you hit your goal exactly or raise more than you anticipate. Have a plan in place for shipping and fulfillment. Examine your profit margins closely as you set your funding goal, and determine product pricing. Consider factors such as minimum order quantities, manufacturing costs, marketing costs, platform fees, shipping costs and more.

One last thing to consider: Kickstarter and Indiegogo both have a 5 percent use fee and a 3 percent to 5 percent processing fee. Factor this into the goal you initially set.

Platforms such as Kickstarter and Indiegogo have broadened the horizons of startups and consumers alike, but getting the most value out of crowdfunding requires forethought and planning. There are plenty of Cinderella stories out there but also just as many cautionary tales. Avoid their mistakes to make the most of your fundraising endeavor.

If everyone who read the articles and like it, that would be favorable to have your donations – Thank you.

 

Automated Workflows & Best Practices For Customer Success Teams

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Health scoring.

Create a flexible scoring system that takes a wide variety of customer health factors into account. Set up custom behavioral events using our powerful Event Tracking. Log ins, engagement with your app, and using specific features can all be used to create a dynamic health score. Set points to expire so you always have an up-to-date view of your customer base.

Never miss a beat.

The ActiveCampaign CRM is a streamlined, visual tool for moving customers through the stages of your onboarding and success processes. Easily customize the CRM for your company’s success & retention strategy and stay organized as you transform customers into outspoken advocates.

Leverage automation.

Run the most efficient processes possible. Rely on automation to handle routine tasks like managing your CRM or updating contacts, so you can stay focused on conversations with customers. Have tasks automatically created and assigned in response to key events so your team never drops the ball.

Track & measure customer progress.

ActiveCampaign allows you to see what your customers are doing on your website and in your app. You’ll know whether they are engaging with your product and messages. You’ll be able to see specific actions they have or have not taken and even what help docs they’ve been reading.

Automatically identify potential churn.

Monitor for warning signs that a customer is about to churn and proactively react. Automatically notify their customer success manager for one-to-one outreach or begin an automated re-engagement sequence. Use automated workflows to mitigate risk at key stages.

Work seamlessly with sales and marketing.

When sales, marketing, and success processes are driven by the same platform, all three will benefit from data gained by each team. What marketing & sales learn about a customer can inform and drive the success process so that you hit the ground running with each new customer.

Connect across channels.

Reach your customers with emails, texts, and site messages. Personalize these messages with content and calls to action appropriate for where they are in the onboarding process and customer lifecycle.

The tools customer success managers need to succeed.

Site & Event Tracking

See exactly what your customers are doing on your website and in your app.

Flexible Pipeline

Customize for your processes and adapt it as needed.

Pipeline Automation

Have your customers move through the stages of your processes automatically.

Deep Data Integrations

Bring data in from other apps to inform your customer success processes.

Chrome Extension

Manage your contacts, tasks, and automations from anywhere online — no need to even log in.

Team Collaboration

Tag a teammate to bring them into a conversation. Discuss customer activity inline.

Automated Tasks

Create tasks in response to key events and assign them to a team member.

Automated Workflows

Use triggers, actions, and logic to create sophisticated automated processes.

Consolidated Records

Track everything about a customer on their Contact Record and see their activity.

The Surprising Shift That Is Changing The Way Brands Deliver Digital Campaigns

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In January, Dollar Shave Club began its bid to crack the UK market by launching a TV ad campaign. The mail-order razor company’s success stemmed from a brilliant YouTube video that went viral in 2012, generating growth that, four years later, led to a $1 billion buyout by Unilever.

Now part of a multinational conglomerate, Dollar Shave Club’s advertising is taking a more traditional media buying route. At a time when many other businesses are reducing their dependence and spending on traditional media, this move by content marketing’s poster child feels like a backward step.

The media buyer is no longer king

Advertising used to be simpler. With only so many billboards, magazines, and TV ad breaks, much of a campaign’s success depended on securing the right media placement. This made media buying your biggest expense and the typical budget split between media and the production costs of the ad you wanted to place was 80:20.

If spending just 20% of your campaign budget on production seems low to the modern marketer, it’s because the content landscape has changed dramatically. According to former PepsiCo president, Brad Jakeman:

“20 years ago, brands created four pieces of content a year, each taking about four months to make, with a budget of $2 million. Nowadays, brands are pushing out more like 400-4,000 pieces of content… four months has changed to four days to four hours.”

With more emphasis on earned media and using data to discover cost-effective ways of reaching highly-targeted audiences, businesses today are pushing the media vs production ratio towards a more even split. The most innovative advertisers, who focus more on digital than TV, are now in the 55:45 range.

A major reason for this shift is that advertisers now have access to a vastly increased number of ways to reach specific customers. This requires a firehose of data-driven creative content that you can personalize, test, refresh and reuse across a range of channels. The more even split between media and production also demonstrates that creative content is no longer the add-on to a media buying strategy. The creative and the data now both inform and influence each other equally.

The traditional agency and media buyer model remain relevant for producing and launching big TV campaigns. But creating and managing dynamic, everyday ad content is often left to in-house marketing teams, who are typically under-resourced and lack the skills to produce successful content efficiently.

BONUS: What’s next in terms of figuring out what makes great ad creative? We’ve put together a free Cheat Sheet to help you ensure your creative drives better Facebook Ad Results. Get your hands on your free copy here.

Supercharging creative production

Fortunately, this gap in the market is being filled by the emergence of creative technology platforms like Shuttlerock. These services use creative technology, data and automation to enable and empower businesses to increase content production efficiently, boost results and cut media buying costs even further.

European scooter sharing service eCooltra wanted to find a more efficient way to acquire mobile app users. The company turned to Shuttlerock, who launched new Facebook campaigns by using repurposed user-generated-content that they had transformed into striking short-form videos.

By automatically rotating this new creative to keep it fresh and constantly evaluating the performance of each ad, Shuttlerock helped eCooltra cut its cost per acquisition (CPA) for each new user by more than 40%.

Bokksu media shuttle article digital campaigns

Agile advertising     

Facebook’s Creative Shop Director Tom Brown compared the changes in advertising to what happened to software development a decade previously. Releasing new software used to involve years of upfront work that resulted in a big-box release, much like the traditional agency-created TV ad. The evolution of software-as-a-service transformed that model to one where updates happen all the time and agile developers react to user data about which features work best.

Your advertising content production should also be an ongoing process that, with help from the new breed of innovative creative technology platforms, responds to how audiences receive your messages. Make creative and media equal partners in driving your strategy and you’ll deliver better results for your business.

BONUS: What’s next in terms of figuring out what makes great ad creative? We’ve put together a free Cheat Sheet to help you ensure your creative drives better Facebook Ad Results. Get your hands on your free copy here.

Guest Author: Paul Bingham, COO ShuttleRock.com 

Commission Code – Getting A Selection Of The Most Profitable Affiliate Campaigns Handed To You On A Silver Platter

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WP FanMachine PRO – Want 10x More Power, Email Alerts, Full AutoBlogging & Faster Growth for Unlimited Fan Pages

With Fan Machine PRO, you can run unlimited campaigns for any number of fanpages from the same WordPress site without installing it on new sites. One single dashboard to grow all your fanpages at once. With the PRO version, you can use the autopilot content curation feature built for fanpages and also use it to post content on complete autopilot letting you grow your wordpress sites without lifting a finger. Post images, links, RSS feed content or videos directly to your WP sites on autopilot…..

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