Using Hybrid Cloud To Meet The Challenges Of Modernizing Data Architectures

Abstract modern research and data background lines...getty

Cloud computing helps businesses by delivering on-demand computing power and resources swiftly, in many instances minimizing or eliminating the need to buy, install, and maintain new and expensive physical hardware and infrastructure. But at the same time, organizations still need to keep their most valuable data and IT systems within their own on-premises data centers due to key considerations such as security, privacy, safety, and meeting regulatory mandates.

That is why enterprises have adopted a hybrid cloud architecture across their IT operations that provides in many use cases greater software-as-a-service application flexibility, increased cost savings, more efficient processing, and storage capabilities, as well as broader options when it comes to governance and privacy. We see hybrid cloud as integral in the accelerating adoption of data warehouse platforms that function as a containerized application for developing highly performant, self-service data warehouses in the cloud which can be scaled dynamically and upgraded independently.

With hybrid cloud, in alignment with their multi-cloud implementations, organizations can continue to have their own private, on-premises IT infrastructure for their most mission critical data and systems, while also bringing in public cloud resources to advance their hybrid data and data architecture modernization strategies.

The hybrid cloud trend runs in parallel with broader multi-cloud adoption as it allows organizations to use more than one public cloud service, with each public cloud service typically supporting different applications. However, hybrid cloud challenges must be addressed to realize hybrid cloud’s benefits.

Key Hybrid Cloud Challenges and Trends

Organizations are increasingly compelled to distribute and spread data throughout their data centers, private clouds, and public clouds to meet the expanding demands of collecting, storing, analyzing, and managing massive amounts of fast-growing data volumes usually in real-time. Plus, with more data now created and originating outside data centers, they are finding overall data administration more complex and creating new cost containment, performance, and integration challenges.

Today we find most organizations already have a hybrid cloud strategy in place that is increasingly aligned with their broader adoption of multi-cloud, analytics, and AI. As a result, organizations are ramping up their hybrid cloud as well as multi-cloud implementations to augment their on-premises data center and private cloud data warehouses with public cloud platforms.

In addition, legacy data warehouses frequently lack granular control over resources allocated to jobs and tasks as well as the ability to support multiple versions of tools and engines. Accordingly, we see that users, groups, and workloads are required to use the same versions of query engines and tools. Such interdependency muddles operations and the upgrade process and can suppress innovation, especially across hybrid cloud environments.

Why Hybrid Cloud? Attaining More Hybrid Data Optimization and Flexibility

One key benefit of hybrid cloud is that it can provide more technological and process freedom for businesses. Instead of being limited by existing on-premises data center capabilities, using hybrid cloud allows organizations to quickly respond to their unique business needs by accessing additional compute resources through public cloud platforms, creating more data workload optimization and management flexibility.

The value of this option is that public cloud services can be available at the push of a button and configured automatically according to customer data workload demands and policies, including elastic up/down scaling capabilities. This kind of flexibility and measurable cost structure is especially critical today, as intricate macroeconomic conditions continue to challenge businesses around the world.

By having a hybrid cloud strategy, growing businesses can move quickly on their topmost compute needs rather than having to wait until costly infrastructure is budgeted, planned, and eventually installed. Opting for hybrid cloud can mean optimizing compute resources in areas such as streamlined upgrade processes and operations, accelerating time to market and innovation, as well as keeping operational costs manageable.

Hybrid Cloud Helps Address Data Storage Complexities

Hybrid cloud also enables organizations to make better business decisions by giving them a more flexible storage framework. Today, organizations typically store data in individual repositories maintained for each data center, creating a complex and fragmented data storage system that leads to bottlenecks and inefficient data operations. This is why we see organizations rapidly adopting the data lakehouse across their hybrid cloud architecture.

The data lakehouse blurs the line between structured and unstructured data, enabling organizations to store all types of raw data in one location, while still having a storage layer on top to provide transactional views of data and structured data management and analytics when needed. And by transitioning to hybrid cloud, enterprises can attain advantages through being able to bring together and pool all those isolated repositories together to create a unified data lakehouse as well as distributed data warehouse implementation.

This hybrid data approach allows access to more insights and information through streamlined access and administration of their overall data. While we are seeing versions of this from a number of data platform providers such as AWS, IBM, Oracle, Teradata, and Snowflake, a robust example of what I am speaking about is the Cloudera Data Platform (CDP).

CDP provides its users with a unified platform that offers portable, interoperable data analytics essential to optimizing the entire data lifecycle and more efficient management of distributed data. This applies to any data running across the organization’s hybrid cloud including public cloud, on premises, and edge environments. CDP’s common security, governance, metadata, replication, and automation provided by Cloudera Shared Data Experience (SDX) also enables the platform to operate as an integrated system.

Different vendors each have slightly different approaches to offering the tools and technology required for enterprise data leaders. It’s important for enterprises to carefully select the right platform to meet its data and analytics needs, but the benefits of a hybrid data approach should be a key consideration.

Flexibly pooling is another feature critical to a hybrid data strategy. This feature pools critical business data together, regardless of where it is physically stored, and is another major benefit of the hybrid cloud approach to break down data silos within organizations and deliver unified data management. Improved data management delivered by hybrid cloud is a huge boon for enterprises that are seeking to modernize their aging business operations.

Hybrid Cloud Helps Organizations Improve Business Outcomes

Immense flexibility is one of the greatest strengths of hybrid cloud. Growing businesses, including small to mid-sized businesses (SMBs) and large enterprises, can be thwarted when their internal IT operations are unable to meet their hybrid data requirements. But by being able to flexibly access power, performance, storage, and networking resources, organizations can react more quickly to growth opportunities and improve business outcomes.

Another benefit of hybrid cloud is that it is not an either-or decision. For many companies, moving their operations to the cloud can be worrisome due to factors such as regulatory and legal concerns. With hybrid cloud, that either-or decision is less onerous since it can allow organizations to use hybrid cloud according to their technical and business priorities.

Another part of the hybrid cloud value proposition is that going the hybrid cloud route means that organizations can avoid vendor lock in. Organizations opting to embrace a hybrid cloud strategy can gain more flexibility in balancing and optimizing their on-premises and public cloud data resources. Workloads and data can be distributed across public cloud platforms, allowing for more choice based on both IT operational and business priorities.

Other Hybrid Cloud Benefits for 2023 and Beyond

The popularity of hybrid cloud is continuing to gain steam in post-pandemic 2023 as organizations are looking at a wide range of strategies, including hybrid cloud, to boost their IT operations and modernize their data platforms to improve competitiveness and better respond to uncertainties such as supply chain issues and macroeconomic pressures.

By adopting hybrid cloud, organizations can be better protected against downtime and data loss related to data center disruptions as well as from non-data center sources. With a hybrid cloud approach, organizations can improve the load-balancing and distribution of their critical operations during troubleshooting cycles.

As cloud computing continues to evolve and deliver more data management demands hybrid cloud will also continue its own unique growth by meeting data workload optimization goals across on-premise, public cloud, and edge environments, allowing organizations to avoid the fragmentation and limitations of a single environment approach and potentially debilitating trade-offs across any of their data realms.

By bringing both essential services together for customers, hybrid cloud is solidly positioned to deliver the flexibility, cost savings, security, and on-demand compute power needed by today’s IT organizations.

I am a principal analyst of Futurum Research and CEO of The Futurum Group. I spend my time researching, analyzing and providing the world’s best..

Source: Using Hybrid Cloud To Meet The Challenges Of Modernizing Data Architectures

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As Economic Concerns Rise, Executives Are Reporting Record High Stress and Defaulting To Old Office Habits

Future Forum’s latest report, which surveyed more than 10,000 workers during August, found that overall work satisfaction scores dropped 15% for executives, who also reported work-life balance scores that were 20% worse and work-related stress and anxiety scores that were 40% higher....getty

For months, the pandemic has driven an upswing in burnout among workers, focused attention on employees’ mental health concerns and fueled a wave of departures known as the Great Resignation, most noticeably on the front lines.

But the latest quarterly survey released Thursday from Future Forum, a consortium backed by the messaging platform Slack, finds that now, even senior executives’ sentiments about their jobs are declining—and it appears to be prompting them to fall back on old norms about where and when people work.

Future Forum’s latest report, which surveyed more than 10,000 workers during August, found that overall work satisfaction scores dropped 15% for executives, who also reported work-life balance scores that were 20% worse and work-related stress and anxiety scores that were 40% higher. While the sentiment and experience scores for executives dropped precipitously—particularly among those who work for large companies—those for non-executives remained flat or rose slightly, the report said.

While that might elicit little pity from employees who’ve felt overworked and underpaid over the past two years—and who are also worried about the economic slowdown—the added economic stress for executives can have an impact on the people who work for them, says Slack’s Brian Elliott, the executive leader for Future Forum.

“On top of that set of changes and challenges [from the pandemic], you’re facing a lot of economic pressures too,” says Elliott. “That kind of stress is leading people to go back to what’s familiar and comfortable for them. Executives are saying things like ‘I need my finger on the pulse of the organization’”—otherwise known as monitoring people in the office. “This is the first time we’re seeing this kind of jump and increase in stress in executives.”

Elliott says that whenever he talks to senior leaders—Future Forum does research but also convenes executives to swap ideas—the issues of productivity and culture come up as concerns. But the new data suggests employees work more productively if they have flexibility—and that concerns about culture erosion may be overblown.

Future Forum’s report—released by Slack, which makes tools it hopes will serve as a “digital HQ” for hybrid workers—found that workers who have full flexibility with their schedules say they are 29% more productive and 53% more able to focus than those who have no schedule flexibility.

Meanwhile, remote and hybrid workers were 52% more likely to say company culture has improved over the past two years, compared with those who work onsite daily, even though 25% of executives said “team culture is negatively impacted” by not being together in the office.

“I get why the stress is there on executives, but it’s driving a set of behaviors that are actually contrary to what they want to accomplish,” Elliott says. The report, for instance, also found that 60% of executives surveyed said they are designing policies with little direct input from employees.

He says that could lead organizations to be less competitive when it comes to recruiting talented employees. “If, as a senior leadership team, you’re still basing most of your decisions on the discussions that are happening at this level and not really getting in and understanding it,” Elliott says, “then you’re at risk of going backwards.”

By:

I am a Senior Editor at Forbes, leading our coverage of the workplace, careers and leadership issues. Before joining Forbes, I wrote for the Washington Post for more than a decade covering

Source: As Economic Concerns Rise, Executives Are Reporting Record-High Stress—And Defaulting To Old Office Habits

.

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Does AI Have The Answer To The Customer Experience Riddle?

The telecommunications industry is so many enterprises wrapped into one—they have to get every aspect of customer experience right. It’s a challenge every organization can learn from.

Everywhere you look, there’s another business attempting to harness data, analytics, and artificial intelligence to help them increase sales and crack the code to provide higher-quality, lower-cost goods and services.

Travel and hospitality companies want to make persuasive, personalized offers at just the right moment to drive bookings. Retailers are honing inventory management to better anticipate customer demand and drive same-store sales—while navigating the current supply chain challenges. Hospitals, health insurers, and even governments utilize AI to comb through vast data sets to develop predictive models of disease.

Financial institutions have accelerated credit and risk underwriting decisions using AI/ML models; they’ve also enhanced customer satisfaction online and on the phone with AI-driven virtual assistants. Manufacturers are employing AI to improve process efficiency, enable predictive maintenance, and scale quality control efforts in their core operations. And everyone is trying to reduce customer churn.

When you stop and think about it, the telecommunications industry and its myriad communications service providers (CSPs) do all of this—advertising, supply chain, online and physical stores, operations and maintenance, customer care—and more, for both consumers and businesses. Thus, CSPs offer a unique lens through which to examine how companies in any industry can utilize AI to convert data to insights and information to actions.

The pressure on CSPs to take action, to do more with less, has never been greater.

Growing demands on the network, growing demands for the network

CSPs are in an unusual position: As global demand for data has grown 256% between 2016 and 2020, intense competition has meant that revenues grew less than 13% over the same period. Operators have so far relied upon technical advances and gaining scale efficiencies through consolidation to manage the gap, but one of the greatest untapped opportunities remaining is to become dramatically better providers of customer service.

While the concept of “AI-driven customer service” may seem like an oxymoron—after all, what do algorithms really know about serving people better?—the answer now turns out to literally be more than you could ever know.

The decline of third-party cookies has many operators renewing their focus on collecting and acting upon their own first-party data across the customer lifecycle.

In an evolving industry like telecommunications, the race for customer acquisition and retention is paramount. This is driving heightened operator focus on better advertising performance and retail sales—whether in their own stores, their retailer partners, or various digital channels. AI can help here with informing target audience creation, creative optimization, and inventory forecasts.

Related: Google and Automation Anywhere reimagine customer experience by giving virtual agents a boost

The decline of third-party cookies has many operators renewing their focus on collecting and acting upon their own first-party data across the customer lifecycle. Here, too, AI models can help CSPs identify and act upon signals, such as usage patterns or customer care calls. This type of customer context, an often overlooked signal, can be especially valuable when it comes to identifying “at risk”’ customers for retention efforts.

Contact centers supporting upwards of 100 million subscribers are an expensive endeavor. Several top global operators have turned to conversational AI to decrease agent volumes and document AI tools to shorten call handle times. Some companies report Google’s conversational AI can cut the number of customer inquiries that need a human agent by half.  Besides helping reduce costs and maintain margins for the operator, many customers also appreciate the efficiency and control of self-service.

Furthermore, while CSPs may not have a “factory” in the traditional sense, their network operations are far-flung and national, even global, in scale. They must operate at the industry standard of “five 9’s” (i.e., 99.999%) reliability for emergency communications and simultaneously deliver massive amounts of bandwidth to meet the public’s insatiable demand for communications and data.

And if it seems like a lot now, just consider the 23% annual bandwidth growth the industry will undergo with the rise of 5G and all the IoT, VR, and Web3 experiences that come with it. Keeping up, and keeping customers happy, will take new levels of network automation and predictive maintenance that only AI can provide.

Related: Deploying and operating cloud-based 5G networks

TELUS, a world-leading communications technology company based in Canada, is already leveraging conversational AI through Google Cloud’s CCAI Insights to better serve its roster of global clients and their customers.

Read more:

Most Important Artificial Intelligence Skill: A Sense of Imagination

The Rise of Artificial Intelligence in Business and Society

How Artificial Intelligence Powered Customer Service Will Help Customer Support Agents

Artificial Empathy: Call Center Employees Are Using Voice Analytics to Predict How You Feel

“As a company that supports our customers through many channels, we are able to provide a streamlined experience that transitions from digital support to live agent support,” Phil Schultz, vice-president of customer experience, told us in an interview. “With this new experience, we are able to provide a simple, consistent, intuitive, and friendly experience for simpler tasks, with our agents being able to focus on supporting our customers’ more complex issues. CCAI and Data Insight help TELUS ensure our customers get the support they need, when they need it.”

Realizing the value of AI for customer experience

Of course all of these grand data aspirations are easy to articulate but hard to implement—at Google Cloud, we know these challenges first hand. It’s why we empathize with the added challenges CSPs face from their legacy systems, and from the network complexity that has arisen over generations of technology and industry consolidation. It’s also why we’re excited to be partnering with top CSPs to solve these challenges.

Through our experiences in these partnerships, Google Cloud has identified four key success factors for driving business value from AI applied across the customer experience:

  1. Clear Focus. Success starts with a clear and shared understanding of what CSPs are solving for and the business value of doing so. This clarity will drive every activity to follow, with the business value serving as an important motivator to plow through challenges.
  2. No Silos. Nearly all enterprises struggle with how to break down data silos. Successful companies have a proactive strategy for data integration, data management, and analytics platforms to address the current as well as future needs.
  3. Data-driven. Choosing which part of the problem to tackle first and how to do so is a major determinant of value. Leading companies rely on data to help inform their approach to everything from deciding which use cases to tackle first, to developing and optimizing AI-driven virtual assistants.
  4. Shared risk & reward. We have found that success takes a partnership in which incentives are aligned, with partners having skin in the game.

In Google Cloud’s new report, “Using AI to win the customer experience battle in telecommunications,” we delve into these dimensions, using CSPs as a vehicle, and examine new and innovative ways to apply AI, and best practices for building an AI program focused on delivering value, not just promises.

For TELUS, the investment of time and planning required to execute on AI was apparent from the start. “Through our 10-year partnership with Google, TELUS is able to dive into all the phases of our customers’ journey ensuring it is easy for them to get the support they need,” Schultz said. “This allows our customers to more easily service themselves online, and our world class agents to have all of the information they need to provide quicker and easier support to our customers.”

AI solutions offer the exciting potential to transform the customer experience and bend the value curve for enterprises. Realizing this value requires thoughtful preparation, technology excellence, iterative progress, and a committed, aligned partnership. No company—whether an operator, cloud provider, or solution provider—can afford to let the sizable program investment become just another hype-cycle science experiment that fails to deliver business results.

Sean Allbee, Senior Principal, Customer Value and Transformation Advisory, Google Cloud

Sean works with telecommunications and media companies

Amol Phadke joined Google Cloud in June 2020 as managing director: global telecom industry solutions. He is responsible for working with the product and

Source: Does AI Have The Answer To The Customer Experience Riddle?

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Related Posts

How And Why The Right Visuals Can Attract Attention To A Crisis

A picture, as the saying goes, is worth 1,000 words. And the right pictures have the potential to generate more attention and interest about crisis situations than words alone ever could.

People can immediately grasp a story or message that is being told by a picture, illustration, video or other visuals. And, given their increasingly shorter attention spans, many people often don’t want to read about a crisis when a picture or short video on social media or a television newscast is all they think they need.

Christen Costa, CEO of Gadget Review, noted that, “Study after study has shown that humans respond far better to visuals than text alone. You can tell your story in text and have it ignored, misinterpreted, or used against you. Images are harder for people to ignore or willfully misinterpret.  It’s important that the images you use are heavily vetted, however. You need to test them internally to be sure you’re saying exactly what you want to say.”

Challenges

The challenge for business leaders who are managing a crisis for their companies and organizations is to find the best visuals to help show or tell their side of the story in an appropriate and attention-getting way.

Of course, if you don’t provide visuals for a crisis, don’t be surprised when news organizations or people on social media find and post their own. And news outlets, of course, can find the visuals that best illustrates the crisis — but which you might prefer not be seen for whatever reason.

Coronavirus Crisis

Last Tuesday, ABC News reported that, “House Speaker Nancy Pelosi and other lawmakers paid tribute to the more than 676,000 Americans who have died from Covid-19, [by] visiting a memorial on the National Mall that displays hundreds of thousands of small, white flags, one for each life lost.

“As we look at this work of art and see it fluttering in the breeze,” Pelosi said, “it really is an interpretation of the lives of these people waving to us to remember.” The lawmakers walked silently among the rows of flags, trails that stretch more than 3.8 miles, according to ABC News.

Climate Crisis

Earlier this week, motorists passing by the Tidal Basin in Washington, DC might have seen what appeared to be a submerged house near the Jefferson Memorial. According to Washingtonian.com, “Constructed out of wood and floating on pontoons, the hollow house was a warning from climate activists with Extinction Rebellion DC of what the city might face should unchecked climate change continue to contribute to rising sea levels.”

As is often the case with attention-getting visuals, more people likely saw news coverage or the YouTube video of the submerged “house” than saw the visual in-person.

Gun Violence

In 2018, to call attention to the number of children that were killed since the Sandy Hook school shooting, 7,000 pairs of empty shoes were displayed outside the U.S. Capitol.

CNN reported that, “The global advocacy group Avaaz [had] been collecting donated pairs of shoes for two weeks and early Tuesday morning lined them up one by one, 18 inches apart, in roughly 80 rows on the Capitol lawn, as Congress continues to sort through a debate over gun violence and school safety.

“Shoes are individual. They’re so personal. There are ballet slippers here and roller skates. These are kids,” said Nell Greenberg, the campaign director for Avaaz.”

‘The Power Of A Visual Image’

Baruch Labunski, CEO of marketing agency Rank Secure, said, “I’m a marketing expert, but you don’t have to be one to be one to understand the power of a visual image.

“When businesses are communicating with the public during a crisis, optics—both figurative and literal — are everything. Companies in crisis need to project a stable, consistent image that’s coherent with their brand. And in cases of transgressions or when a company is correcting a mistake, a visual image that reflects an amended ideology may be appropriate and effective,” he noted.

Advice For Business Leaders

“Here’s my cautionary advice,” Lubunski said. “Be authentic. Putting pictures of trees on a plastic water bottle doesn’t make your company environmentally friendly. Putting minorities on stage at an event while your entire C-suite is white doesn’t make you genuinely diverse.

“Make sure the visual images you choose reflect the actual values of your company. If you need to make amends, do it for real, rather than just for show,” he advised.

Follow me on Twitter or LinkedIn. Check out my website or some of my other work here.

I am a crisis management/communication expert, consultant, and author of the award-winning Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals,

Source: How And Why The Right Visuals Can Attract Attention To A Crisis

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Related Contents:

How Investing in Strategic Partnerships Can Help Grow Your Business

How Investing in Strategic Partnerships Can Help Grow Your BusinessThomas Barwick | Getty Images

The best entrepreneurs understand the power of people. Whether thinking about accessible healthcare or, more broadly, startup success, collaboration and partnerships have always been vital, even before the pandemic strengthened the need for a collective approach.

Of course, for entrepreneurs looking to scale their business, cash is a critical piece of the puzzle. For obvious reasons, access to capital enables a business to grow, whether that’s investing in research and development (R&D), expanding overseas, or hiring top talent.

But capital shouldn’t be treated as a silver bullet. Instead, founders should turn their attention toward creating strong, strategic partnerships to drive business growth. Working with other established organisations builds credibility, allowing businesses to make further connections and expand their operations.

Entrepreneurs, though, should learn exactly how to unlock beneficial relationships that will ultimately set them up for long-term victory. Partnerships must be win-win and goals aligned so that everyone comes out as beneficiaries.

Why connections matter.

When executed wisely, strategic partnerships can foster business growth. With the potential to form a critical part of any growing business, these partnerships benefit startups and corporates alike. For large corporations, startups and scaleups can fuel innovation; for early-stage founders, big companies can enable fresh revenue, scaling possibilities and credibility.

With established partners come established networks. Existing knowledge, suppliers and customers can make selling products on a larger scale much easier to achieve. This empowers startups to scale quickly, with that revenue used to reinvest in operations and innovation, fuelling further growth and making it easier to establish new business relationships with a wider pool of organisations.

What’s also important, particularly if operating in a crowded space such as healthcare, is the potential for impact. Healthcare solutions – rightly or wrongly – are often judged by the number of patients using them. So, establishing key strategic partnerships – as we’ve done with Microsoft, Allianz and Portuguese healthcare provider Médis – provides an avenue to millions of patients.

Infermedica experimented with different business models, but eventually settled on a B2B strategy over B2C as we had the potential to reach more patients through a partnership network. This accelerated on our goal to bring more accessible healthcare to all. Strategic partnerships enable startups to quickly build credibility and cut through loud crowded markets.

Investor partnerships can play a role as well. Relationships don’t need to simply need to be between providers, but investors can bring knowledge, connections and consultancy which can help startups to overcome growing challenges and open doors that may otherwise remain closed until certain milestones around size, revenue and customers have been reached. What’s key is ensuring both sides remain committed to moving forward together.

How to unlock the opportunity.

But what’s the best way to go about creating these relationships? For founders, the first step to achieving this is to remember that although partnerships are sealed between companies, they’re created by people and that human connection has to be built first. Talk to the potential partner to understand what they are truly trying to achieve and how a partnership could help them solve it.

Similarly, founders must understand their own goals and what they need from any relationship to ensure they keep progressing towards it. When discussions are open and the people are looked after, great relationships are forged.

Developing a partner program at an early stage: creating a network of trusted resellers and innovative partners also allows entrepreneurs to explore opportunities in their immediate area and beyond. Indeed, European founders shouldn’t simply look within their own country or continent for partnerships, by looking further afield they open themselves up to new ways of thinking and opportunities.

Partner programs and ecosystems establish a feedback community, each organization provides feedback which improves each other’s offerings, leading to greater growth and credibility for all. This also drives thoughts around integration, how compatible one offering is with another to ensure it truly adds value in a real-world environment. Collaboration with partners enables entrepreneurs to see how their product fits into the bigger picture which fuels wider innovation.

For example, Infermedica’s partner program enables organizations from all aspects of healthcare to collaborate with us and access our AI technology, enhancing and diversifying services which offer better end-user outcomes. Of course, there is still some way to go and things will never stop evolving. The top SaaS companies have on average around 350 integrations as they understand all of the potential engagement points and are establishing ecosystems that reflect them. The key takeaway: when creating partner ecosystems, always keep in mind how an end-user could potentially interact with your offering.

Take your time.

As in life, building a long-last relationship takes a lot of time and effort. So, while it can be tempting to rush into an exciting partnership or program, it’s vital to take your time to build trust and establish clear boundaries. Drawing on our own experience, it took more than a year to establish partnerships with Microsoft and Allianz, and it’s an ongoing process of building mutual trust and finding new ways to collaborate.

Remember that there should be no A and B side in partnerships. Each party brings their own benefits to the table. Combining knowledge and resources makes the relationship greater than the sum of its parts, delivering greater value to customers, industry and economy.

At all times, specificity is key to success. Be sure that the partnership is truly feeding into your overall strategy and that you have all the necessary resources to support you on your journey. Plan it well and take your time. It’s a long-term strategy that requires patience, commitment and perseverance. Rome was not built in a day, but the foundations of a long lasting relationship could start tomorrow.

Keep your goals in mind and ensure you’re going into every conversation with completely open eyes because when you find those strategic connections that just work, the opportunity for growth is truly great.

By: Tomasz Domino / Chief Operating Officer, Infermedica

Source: How Investing in Strategic Partnerships Can Help Grow Your Business

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LocalAgencyBox  https://jvz2.com/c/202927/359468
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LocalioAI    https://jvz6.com/c/202927/378310/
MarketAll      https://jvz2.com/c/202927/386971/
Marketingblocks     https://jvz6.com/c/202927/374934
MarketPresso   https://jvz2.com/c/202927/369837
Massfluence  https://jvz4.com/c/202927/386885/
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Maxslides  https://jvz8.com/c/202927/376842
Mech Forex Robot   https://jvz6.com/c/202927/383447/
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Organic Life Guide  https://jvz8.com/c/202927/366872/
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Phemex  https://phemex.com/register-vt1?referralCode=D8HUS2
Photokit  https://jvz4.com/c/202927/373207/
PicsAds   https://jvz2.com/c/202927/385468/
PigMoneyMethod   https://jvz2.com/c/202927/377665/
Pipstock    http://pipstockexchange.com/register?ref=204
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Podcast Masterclass  https://jvz3.com/c/202927/379998/
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Video Campaignor      https://jvz4.com/c/202927/387058/
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VideoEnginePro     https://jvz2.com/c/202927/372916
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