Netflix With Ads Is Not Free. Here’s What It Includes And What It Excludes

The thing about free TV is that, while it has ads, it’s … free. Netflix with ads, however, will not be free, the company announced today when it finally provided details about the long-anticipated ad-supported version of the most popular streaming long-form video platform on the planet.

The new Netflix tier is called Basic With Ads, and it’s launching in 12 countries in November for $6.99 US. Basic with Ads joins existing Basic, Standard, and Premium plans, and includes:

  • Almost all of Netflix in terms of shows, but not all
  • Some movies and TV shows won’t be available due to licensing restrictions
  • 720P video quality, not 1080P or 4K
  • Permitted use on one device at a time (can be a phone, tablet, computer, or TV)

  • 4-5 minutes of ads per hour which will play both before and during content
  • 15-30 second unskippable ad units (you also can’t fast forward during ads)
  • Ads will be targeted by country and type of show you’re watching, but also what Netflix knows about you (for example: age, gender, location, and what you watch on Netflix)
  • Ads will not be shown on kids’ profiles
  • No ads will show during Netflix games
  • No ability to download shows for offline viewing, like on a flight or trip to the no-internet-here cabin

Genuine question: will the number of people watching on kids’ accounts grow as a means to avoid ads? I guess we’ll see. “We’re confident that with Netflix starting at $6.99 a month, we now have a price and plan for every fan,” Greg Peters, Netflix Chief Operating Officer and Chief Product Officer said in a statement.

“While it’s still very early days, we’re pleased with the interest from both consumers and the advertising community — and couldn’t be more excited about what’s ahead. As we learn from and improve the experience, we expect to launch in more countries over time.” It’s probably true that Netflix has a price and plan for most fans, but not all if you want good old-fashioned free TV.

Granted, that’s rare today given that most people pay either for cable, satellite, or streaming services — or some combination of those three — plus of course internet access fees. But some still get terrestrial TV for free: in the UK, for example, people can get 70 free-to-air standard channels, 15 HD channels and around 30 radio services over digital terrestrial TV. There are hundreds of TV stations still broadcasting over the air in the US as well.

For streamers or those considering it, $7 is not onerous, and probably neither is 4-5 minutes of ads per hour. And the ability to watch what you want when you want is also worth something. Of course, as we’ve seen with other media, the percentage of time and space allocated to advertising seems to inevitably creep upwards.

The question now is: will other streaming services like Disney+ and HBO Max start to follow suite with their own cheaper ad-supported services? Basic with Ads will be available in these countries at launch: Australia , Brazil , Canada , France , Germany , Italy , Japan , Korea , Mexico , Spain , UK , USA.

I forecast and analyze trends affecting the mobile ecosystem. I’ve been a journalist, analyst, and corporate executive

Source: Netflix With Ads Is Not Free. Here’s What It Includes And What It Excludes

Critics by , CNN Business

What was once believed unthinkable is now a reality: Netflix with ads is here. The streaming giant unveiled “Basic with Ads,” its much anticipated ad-supported subscription plan, on Thursday. The new tier will cost $6.99 a month in the US and be available Nov. 3 in the US, Canada, Australia, Brazil, France, Italy, Germany, Japan, Korea, Mexico, Spain and the UK.

The company said that “current plans and members will not be impacted” and that “Basic with Ads complements our existing ad-free Basic, Standard and Premium plans.” The new option will feature much of what’s available with Netflix’s current $9.99 a month Basic plan, but will include an average of four to five minutes of commercials per hour.

Those ads will be 15 or 30 seconds in length and will play before and during TV series and movies. Netflix (NFLX) noted that it will offer broad targeting capabilities by country and genre to help “advertisers reach the right audience — and ensure our ads are more relevant for consumers.”

“Advertisers will also be able to prevent their ads from appearing on content that might be inconsistent with their brand (e.g. sex, nudity or graphic violence),” Netflix said. The company said that it is working with ratings tracker Nielsen in the US in 2023 “to enable advertisers to understand how Netflix can reach their target audience.”

The debut of the ad-supported subscription plan is a momentous moment in Netflix 25-year history. CEO Reed Hastings said in April that the company was open to adding commercials to the service, sending shock waves through the media and advertising industries as Hastings had for years been adamant about not putting ads on the platform.

“We … are advertising free,” Netflix said in a letter to shareholders in 2019. “That remains a deep part of our brand proposition.” But after a nightmarish 2022, the platform can no longer stick to that approach. In April, Netflix disclosed that it lost subscribers for the first time in more than a decade. Following that news, the stock tumbled, and the company lost billions in market cap, hundreds of employees were laid off and doubts ran rampant about the platform’s future, raising questions about the viability of the entire streaming marketplace.

In July, Netflix announced that it will partner with Microsoft (MSFT) to enhance sales and technology for this new subscription plan. Ultimately, Netflix needs more revenue and ads is one way to achieve that. This doesn’t mean all subscribers will have to watch commercials since existing plans will stay ad-free, but there will now be a choice between a cheaper ad-supported plan and a premium one. Ultimately, the Netflix of the future is bound to look different than the Netflix users have come to know.

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6 Phrases That Make You Sound Unqualified In Job Interviews

When you finally land an interview for an exciting role or for a position you think might be out of your league, the main thing you want to do is get through it without blowing it. But surprisingly, so many qualified candidates chip away at their credibility in interviews because of how they present their skills or talk about their experience.

Here are six phrases you should avoid using in your interviews if you don’t want to sound less qualified:

“I know I’m not the most qualified person, but…”

Be wary of saying this, especially if you’re changing careers or applying for a role that’s out of your comfort zone. You may think saying this shows that you’re honest, humble, and honored to be interviewing for the role. But, saying this diminishes your value. If you tell the interviewer you don’t believe you’re qualified for the role, then they’re going to believe you. After all, you know yourself better than they do.

Landing an interview means that the interviewer believes you’re qualified enough, so don’t give them a reason to think otherwise. Instead, highlight the experiences, stories, and projects you’ve worked on that showcase your ability to excel in the role.

“I don’t have much experience with this, but…”

While this one is similar to the previous phrase, you may be tempted to use this if the interviewer inquires about a specific skill. For instance, one of my clients applied for a role that requested experience leading teams. Although she matched everything else and felt confident she’d be successful in the role, she doubted her leadership skills and thought that her years of experience managing a team of three wasn’t enough.

But as I shared with her, words stick, so even if you think you don’t have enough experience in one area, your language still matters. Instead of disqualifying yourself, go straight into the experience and skills you do have. Either show how your experience has prepared you to be an asset or show how your background has equipped you for this new challenge.

Filler words…

You may not even notice that you’re using the words “like” and “um” in your responses, but using filler words while talking about yourself can give the interviewer the impression that you’re not 100% confident about what you’re sharing. It can also chip away at your professionalism and make an interviewer question if you’d speak to clients or other stakeholders the same way if hired.

Of course, when you’re nervous, and your armpits are sweating, it can be hard to make sure those filler words aren’t slipping out. But, one helpful tip is to speak a bit more slowly and pause in between your statements. This will help you catch yourself rather than simply filling the air out of nervousness.

“What does your company do?”

If you don’t already know what the company does before you walk into an interview, then you probably don’t know how to meet their specific needs or solve their problems. This not only makes you come across as unqualified, but it’s also a red flag to the interviewer. Companies want to hire people who are excited about the role and the organization, and not knowing even basic facts about the company shows a lack of genuine interest in the organization.

On top of that, as an interviewee, not doing your research beforehand hinders you from standing out. So, take some time to not only analyze the job description but also read about the company.

“We…” 

Unless you and your team are interviewing for the role, you should not constantly use “we” in your interviews. Often, some corporate professionals fear taking ownership of the projects and initiatives their team accomplished together. But, not owning your individual contribution and saying “we” when describing your accomplishments erodes your experience and qualifications. It can cause the interviewer to question if you can questions

handle the role you’re interviewing for without your team. So, instead of falling back on your team, identify your specific results and the impact you delivered and then highlight that in your interviews with confidence.

Rambling or dancing around a question…

This isn’t a particular phrase, but dancing around a question and rambling can make you seem unsure about your skills and qualifications, even if you know you are qualified for the position. Particularly, when you ramble, you put the responsibility on the interviewer to take away the most important elements of your response. You also risk losing their attention, and the worst outcome is that they won’t care enough to ask again and will move on still unclear about what you can do.

To prevent dancing around a question and rambling, get clear on what you bring to the table before the interview and decide on the skills and stories you want to use to back up what you can do. If you are asked a question that catches you off guard, request clarification and lean into the value and skills you know qualify you for the role.

There are so many ways that qualified candidates disqualify themselves in interviews without even realizing it. Avoiding these phrases will ensure that you don’t sabotage your interviews and will increase your chances of standing out as a top candidate for the roles you desire.

Adunola Adeshola coaches high-achievers on how to take their careers to the next level and secure the positions they’ve been chasing. Grab her free guide.

Adunola Adeshola is a millennial career strategist. Through her signature coaching program, careerREDEFINED, she helps high-achievers navigate their job hunts and secure the positions they’ve been chasing. She also consults companies on how to improve their corporate culture to attract, engage and retain their employees. Along with Forbes, her expertise has been featured in The New York Times, Bloomberg, Fast Company and other publications.

Source: 6 Phrases That Make You Sound Unqualified In Job Interviews

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Social Psychologist Amy Cuddy on How to Find Power and Confidence in a Crisis

In times of crisis, don’t look to the past or the future for answers. That’s according to social psychologist and behavioral science expert Amy Cuddy. The Harvard University lecturer and author of Presence: Bringing Your Boldest Self to Your Biggest Challenges explained in a virtual keynote to Inc. 5000 honorees this week that productivity-sapping emotions such as anxiety, dread, and distraction come from thinking too much about the past and future.

Staying present, Cuddy explains, can help you approach difficult situations with composure and find solutions with confidence. “It’s the power to bring yourself forward to express your most confident, competent, trustworthy, decent, awesome self in stressful situations,” Cuddy says. “It is the ability to control your own states, your own behaviors, and, to some extent, your own outcomes.”

Here are three of Cuddy’s tips for how to make the most of a bad situation.

View challenges as opportunities.

When presented with a challenge, Cuddy advises reframing the situation. If you feel nervous to approach someone, for example, think of them as a collaborator or an ally, rather than as a competitor. Changing viewpoints can make you feel more in control of coming up with a solution to your problems.

“When we feel powerful, it leads us to act,” Cuddy says. “When we feel powerless, we don’t act.”

Don’t fake it until you make it.

Faking it until you make it works in some situations, but not when it comes to relationships. The best relationships are built on trust and authenticity–not on overstating your abilities.

“Unfortunately, we often make the mistake in work situations of showing off our skills and our strengths before showing that we are trustworthy,” Cuddy says. “When we neglect that piece, this other piece–the strength, the competence, the skills–they just don’t matter, especially for leaders who really need to inspire people to do their best work.”

Avoid panicing at all costs.

When presented with something that makes you panic, Cuddy advises business owners to think of a time when you felt your best, whether it was finishing your first successful fundraising meeting, landing your biggest client, or even at a personal event such as a wedding. By contrasting the panic with a good feeling, it can help you reset your approach to the situation and feel more present.

“When we feel present, we’re not doubting who we are [and] we believe in ourselves,” Cuddy says. “And when we believe in ourselves, we believe in what we’re selling.”

Source: Social Psychologist Amy Cuddy on How to Find Power and Confidence in a Crisis | Inc.com

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Whiteboard Session: The Business Case for Sustainability

The Other Kind of Inequality, Explained

Why Immigrant Entrepreneurs Are So Important to the U.S.

Gender Equality Is Making Men Feel Discriminated Against

Even After Criticism, Men Think Highly of Themselves

Four Ways to Build Influence at Work, No Matter Your Job Title

people around a table, brainstorming

Being influential has its benefits. People seek out your opinion and listen to you. Your words have power. Those around you believe what you say and give weight to your input. But you don’t have to be a member of the C-suite or a high-ranking employee for this to be true. It’s possible to expand your influence in virtually any role.

“Inside the workplace, there’s formal influence, which comes from your position—the responsibility and authority that you’ve been given,” says leadership consultant Ron Price, founder of Price Associates, and author of Growing Influence: A Story of How to Lead with Character, Expertise, and Impact. “But there’s also informal influence, which comes from who you are and how you show up.”

While the title you hold may not be imbued with power, there are steps you can take to increase the power you hold in virtually any role, he says. Here are four strategies to try:


Focus On What You Can Control

Influence starts with the areas within your control, says Melissa Drake, founder of Collaborative AF, a consultancy that helps companies unlock potential through collaboration. First off, focus simply on being good at your job.

“If you’re doing your thing well and passionately and you’re getting good results, it’s really hard to argue with that,” she says. Being good at your job is one of the basic elements of influence. It lets people know that you’re confident and capable. Failure to do so undermines influence and makes it more difficult for people to trust you.

At consulting and training company Franklin Covey, Scott Miller, executive vice president and author of Management Mess to Leadership Success: 30 Challenges to Become the Leader You Would Follow, recommends focusing on your “circle of influence“—those factors you can control, including “your reputation; your ability to deliver on your promises; your ability to make wise, high-impact decisions; your ability to collaborate.” The more you focus on those essential elements, the more your influence will naturally grow.


Spend Your ‘Influence Currency’ Wisely

Understanding the areas in which you may most likely be influential is important, too. If you have special expertise or act as a facilitator or gatekeeper, the way you share and distribute knowledge or resources can make you influential, says Allan Cohen, global leadership professor at Babson College and co-author of Influence without Authority. The core of your influence may also lie in how well you understand the organization, relationships within the workplace, or other areas that aren’t generally known.

But there’s a fine line between being a fair guardian of that influence and blowing your own horn too much, he says. Cohen says you must figure out how to provide that value in a reasonable way. “It’s a fine art to be able to contribute without disappearing, but without saying, ‘See me? See me? Look. Look. Here I am. Look what I’m doing for you,’” he says.


Make Strong Connections With Others

“Everything comes down to relationships,” Drake says, so building a strong network is essential. She recommends getting to know people on a personal level, too. It’s easier to relate to and understand others when you have an idea of what’s important to them, what their personality traits are, and what’s going on in their lives. “[Allow] people to be seen and heard as individuals and who they are,” says Drake, who gave a TEDx talk on collaboration in which she emphasized how much more powerful successful collaborations can be compared to solo efforts. “Then it makes it easier to come together,” she says.

The ability to collaborate with others also helps build your influence because it strengthens relationships. “There’s the kind of influence that you build through collaboration, where you work with people, where you have shared interests, says Price. “You can combine your influence together to create something bigger than you could have done by yourself.”


Don’t Be a Jerk

Even if you don’t have a big title or wield a great deal of power, there is always a way you can help others, Price says. So find ways to give back to individuals and the organization before you try to use your influence for your own interests. “Who comes to you to get information or something that they need in order to do their daily work?” he says. “The more that you respond to that in a timely way and give them what they’re looking for, the better, stronger influence you’ll build with them.”

By building your expertise and relationships, and using your growing power wisely and fairly, your words and actions will likely have greater impact in the workplace. But, as your influence grows, so must your humility, Miller says. “The more you readily show vulnerability and admit your issues, [the more] people will gravitate around you and you’ll create a culture where people take risks. They’ll make bets. They’ll choose to stay because there’s no paranoia. There’s high trust,” he says.

By: Gwen Moran

Source: Pocket

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Critics:

Social influence comprises the ways in which individuals change their behavior to meet the demands of a social environment. It takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing. Typically social influence results from a specific action, command, or request, but people also alter their attitudes and behaviors in response to what they perceive others might do or think. In 1958, Harvard psychologist Herbert Kelman identified three broad varieties of social influence.

  1. Compliance is when people appear to agree with others but actually keep their dissenting opinions private.
  2. Identification is when people are influenced by someone who is liked and respected, such as a famous celebrity.
  3. Internalization is when people accept a belief or behavior and agree both publicly and privately.

Morton Deutsch and Harold Gerard described two psychological needs that lead humans to conform to the expectations of others. These include our need to be right (informational social influence) and our need to be liked (normative social influence). Informational influence (or social proof) is an influence to accept information from another as evidence about reality. Informational influence comes into play when people are uncertain, either because stimuli are intrinsically ambiguous or because there is social disagreement.

Normative influence is an influence to conform to the positive expectations of others. In terms of Kelman’s typology, normative influence leads to public compliance, whereas informational influence leads to private acceptance.

Robert Cialdini defines six “weapons of influence” that can contribute to an individual’s propensity to be influenced by a persuader:

  • Reciprocity: People tend to return a favor.
  • Commitment and consistency: People do not like to be self-contradictory. Once they commit to an idea or behavior, they are averse to changing their minds without good reason.
  • Social proof: People will be more open to things that they see others doing. For example, seeing others compost their organic waste after finishing a meal may influence the subject to do so as well.
  • Authority: People will tend to obey authority figures.
  • Liking: People are more easily swayed by people they like.
  • Scarcity: A perceived limitation of resources will generate demand.

See also

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