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Find The Content That Works & The Influencers Who Matter

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Of all the goals you have for your content, the most important is engagement. Sure, traffic is great, but if your content doesn’t engage that traffic, you won’t see the results you were after.

While many options exist, interactive content is designed with the sole purpose of grabbing your visitors’ attention and keeping it until they are satisfied. Fortunately, with the help of an interactive content marketing platform, it’s never been easier to produce this kind of valuable content.

4 Examples Interactive Content Marketing Platform

Furthermore, there are only four main types of interactive content you need to consider for your website. Better still,
with the right interactive content marketing platform, just about anyone can
create an engaging example quickly and, often times, for free.

1. Quizzes

Maybe the most popular form of interactive content is the basic quiz. They’re simple to create and take. Yet, quizzes can produce absolutely incredible results. In fact, Women.com owns well over half the engagement for quizzes, dominating even Buzzfeed, which is probably better known for this kind of interactive content.

Their quizzes aren’t overly complicated, either. Check out their most successful one, “Quiz: Only 1 In 50 People Can Identify These 16 Grammar Mistakes. Can You?

SurveyMonkey
is an extremely popular interactive content marketing platform and is also completely free to use. Otherwise, Quiz Maker offers three different options.

2. Calculator and Tools

Online calculators do more than just help readers add and subtract. They help readers by making convoluted calculations much easier. For example, if you wanted to know what the “Tax Cuts and Jobs Act of 2017” would mean for you, the NY Times’ tax calculator requires you to only answer four questions.

Another extremely popular tool is a mortgage calculator. Just about every major mortgage originator and real-estate advice site offers one. That’s because those in the market for a new home absolutely need this information, but would rather not conduct complex calculations in order to receive it (or find out for the first time when they’re in a lender’s office).

Take a look at this mortgage calculator from NerdWallet for an excellent example of how you can use an interactive content marketing platform to create a winning webpage that will bring you traffic for years to come. If you’re looking for a free interactive content marketing platform to build your site a calculator, try uCalc or Calculoid. For those who may need more from their calculators, ContentTools is an excellent choice.

3. Interactive Visuals

Interactive visuals make it easier for people to understand complicated concepts by illustrating them with visuals. As opposed to an infographic, though, these visuals allow the viewer to adjust the input for specific outcomes. One really fun example that showed up in recent years was “Winds and Words”:

“Using data collected
from script dialogue and other sources, this experiment analyzes and visualizes
characters’ words and interactions from the first six seasons of HBO’s Game of
Thrones.”

If you watched the show, you know how daunting it could be at times to remember the dozens of characters’ interactions with one another, year-after-year. The fun tool shows users whom every character spoke to – and how often – broken down by season. This type of marketing asset is possible with an interactive content marketing platform like R Shiny. It’s too involved for any sort of free software, but the results are clearly
worth it.

4. Timelines, Sliders, and More

Finally, another fantastic way to use an interactive content marketing platform is to create a timeline or slider that shows the progression of a product, service, or event. For example, check out this cool timeline that documents the evolution of the iPhone. With just one click-at-a-time, you can watch as the model in front of you changes. That’s a lot more interesting than simply seeing them all laid out in one static visual because it gives you a much better sense of how the device’s dimensions changed over time.

Another interesting example shows how diversity in tech grew between 2014 and 2017. Once again, a simple side-by-side comparison of each year would have sufficed, but it’s far more engaging when you can look at each metric and see exactly how it changed with just a simple click. If your site needs a timeline, Preceden offers a free trial, yet it’s trusted by brands like Netflix and Slack. Otherwise, R Shiny is also great for this kind of content.

The Most Important Rule When Creating Interactive Content

Now that you understand what interactive content is and what your four main options are, the next step is deciding which would make the most sense for your business. As you research the different types of interactive content that is successful in your market, you’ll see that even in a single category – say quizzes – there’s no limit to what you can do. In terms of the questions you ask, the interface of the quiz, how results are provided, etc., the sky’s the limit.

However, remember this quote from the founder of “Convince and Convert,” Jay Baer, about content creation: “One of the best ways to succeed with modern marketing is not to try to be amazing, but just be useful.” Bells and whistles are great, but if your interactive content doesn’t actually provide the answers your market wants, don’t expect it to attract much attention for very long.

Keep in mind, too, that those answers don’t necessarily have to be life-changing. Finding out how much of a mortgage you can afford is great, but clearly, many of Women.com’s readers were interested in discovering if they could name “All 15 of These 80s Hits by One Line.” Different markets. Different interactive content.

It’s Never Been Easier to Create Interactive Content

Depending on the kind you want to create, an interactive content marketing platform could produce your next post by the end-of-the-day and for absolutely free.

By: Susan Moeller

Source: BuzzSumo: Find the content that works and the influencers who matter

1.58K subscribers

An introduction to the h5p framework, with examples.

How To Curate All The Content You Need In Your Business With Curation Lab

 

If you are thinking of writing the content yourself, you will spend 2-4 hours a day, 5 days a week. After this, you won’t have time left to focus on the money-making activities of your business.

Understandably…companies either outsource (content creation), hire full-time content writers…

…or just give up on creating quality content marketing plan for their business.

Which path will you take?

The first to go out of business are the ones that don’t have a content marketing SYSTEM in place.

Leaving out content marketing from your marketing strategy is suicidal for your business.

The second ones to go bust are the ones that outsource content creation on platforms like Fiverr and UpWork. As they say – when you pay peanuts, you will get monkeys! Most businesses that rely only on these platforms either end up paying too much, or pay too little for bad content quality. Which results in terrible content marketing.

Check how expensive these services can get:

So paying $500 for an article…

…or paying someone $125 per hour for content writing is not really financially recommended.

You can also choose to hire these people as freelancers, but to begin with, you will not be their only client.

…and at prices like these, they will soon run your bank empty, even before you start getting paid as an affiliate or product creator.

Why waste money when you can use our system?

…and it’s time to reveal this system to you:

Create UNLIMITED Content For Yourself And Your Clients…

The system that I want to share with you is – Content Curation.

More specifically – content curation on your blog and social media, to drive traffic and sales.

Now I know you’ve seen other people talk about this before.

You have probably even TRIED it, but not as successfully as you would like.

Well, we do something different.

We have introduced AUTOMATION into the system, so we don’t need to search everywhere for worthy content to curate.

In 3 simple steps, here’s how this system works:

  • You INSTANTLY find content that is trending or going viral (no need to hire people to do this, our system does it for you)
  • You share it on social media and your blog with a single click (no need to do manual copy and pasting!), and
  • You stack up campaigns so that you continue to get traffic, automatically! And you move FAST!

This is EXACTLY what these influencers were doing.

They were using expensive tools like BuzzSumo to find this trending and relevant content. Some even had teams of 5 to 10 people working AROUND THE CLOCK to curate viral content from RSS feeds, and other websites online.

Then, they were using this content to get more engagement and profits.

Upon realization, and looking at what existed in the market…

My team and I got to work and created a POWERFUL tool that was based on the SAME concept as BuzzSumo, but not as expensive.

A tool that helps us curate viral and trending content in just a few seconds.

The ONLY difference is that unlike these other guys – I am going to let you HAVE this tool (and my system) and save you a LOT of time and a HELL LOT of money…

Source: How To Curate All The Content You Need In Your Business With Curation Lab | Online Marketing Tools

Pixamattic PRO – Artificial Intelligent Designer & Social Media Automation

Pixammatic is an incredible content creation tool that enables you to produce all kinds of highly-converting visual content with no string attached! Coming with a click-and-drag platform that runs completely on autopilot, it can perform all the essential tasks involved in the process of building an ideal look for your business. As you might have known, highly-converting visual content can cost you an arm and a leg to create. However, once promoting Pixamattic, you can stay away from all the hassles and still manage to get the best result! Isn’t this great? Now, let take a look at what makes Pixamattic special! Well, this content creation tool provides you with a range of incredible templates that serve multiple in-demand niches. Your only job is to choose what you want and customize it. On top of that, it also gives you access to highly-converting sales copy as well as engaging VSL! In short, whatever you need, as long as it has something to do with visual content, Pixamattic will be there to help you out….Read more

VoiceRank360 Pro – Automate The Ranking Process And Triple Your Traffic & Profits

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We developed our own AI algorithm that is capable of finding the best questions and answers for any niche and give you the best unique content to use for yourself or your clients! You’ll get access to a powerful AI system that allows you to insert a keyword and generate Unique Question and Answers based articles that google is looking to display on it’s “Mighty Answer BOX”. Generate Unlimited Unique Articles from the best Questions Generated and use the power of placeholders to rank for Voice Phrases in virtually any City in the World! One Click Publishing to yours or your clients WordPress website – We wanted to make this as easy and as little work for you as possible Will 1 click do it for you?..Read more….

Sociible – NEW Web App Creates FULLY AUTOMATED Social Marketing Campaigns in MINUTES By Leveraging OTHER People’s AUTHORITY Content For Unlimited Hands-Free Traffic

Relevant, high-quality, ENGAGING CONTENT! This has been true since the BEGINNING of time – and is STILL true TODAY! CONTENT.IS.KING! Especially with EVERYONE begging for people’s attention with ADS! It’s the people who are providing, great, engaging content that are quietly WINNING and getting ALL the free traffic they want! We Created The BEST Solution For Automated, FREE Social Media Traffic and Sales WITHOUT Needing To Write Your Own Content, Without Paying For Any Ads, Without Doing ANY SEO And Without Even Needing Your Own Website of Hosting. The Ability to FULLY-Automate Traffic Campaigns From the two BIGGEST platform online, Facebook and Twitter. Simply connect your accounts and you’re good to go and to Create “Content Streams” For EACH Of Your Social Accounts by simply searching by KEYWORD, so that Sociible knows EXACTLY what content to start posting on your behalf…..Read more….

5 Best-Practices B2B Content Marketing Strategies to Implement – Syed Balkhi

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Creating a B2B content marketing strategy to target businesses is much more different than creating a B2C content strategy. One involves creating content to target the decision-makers of companies and the other involves targeting broad audiences.

Even though as many as 82 percent of B2B marketers in one survey, said they employed “content marketing” as a strategy, failing to understand the difference between B2B and B2C content marketing is an important reason why many B2B content strategies fail.

With the right strategies, you can generate continuous traffic, build trust, brand awareness and drive more conversions. Below are some of the best strategies you can implement to create a more successful B2B content marketing strategy for your business.

Create story-driven content

One of the biggest mistakes most businesses make when crafting content for B2B marketing strategies is attempting to be overly professional in their content. Another mistake: using technical writing styles in blog posts and filling them up with unnecessarily complicated vocabulary, hoping to come across as “professional” to their audience.

With B2B. after all, you’re not targeting businesses with your content, you’re targeting those who run the businesses. These decision-makers are people just like you. And they’re tired of reading the same old robotic content on every blog they visit. So, try to be unique. Add a bit of humor. Tell stories.

This is exactly what Intel did with its Creators Project content strategy, represented above. The company teamed up with artists to show a unique world where technology meets art. This series not only helped generate massive brand awareness for Intel but allowed the company to stand out from the crowd.

Segment your email list

Email is arguably the most effective method you can use to engage with a B2B audience. In fact, 53 percent of B2B marketers claimed that email is the most effective way to generate leads.

The key to building a successful email marketing strategy and creating more personalized emails is to use email-list segments. With list segments, you’ll be able to create specific groups in your email list. This will allow you to create targeted emails for each group with personalized messages.

For example, if you have a list segment that collects the job title of the subscribers, you can create separate email campaigns to target people in different roles at a company, to deliver your message and promote effectively.

Be helpful and give back to your community

If you try to make your content too promotional, people will eventually lose the trust and faith they have in your company, and you’ll end up losing your authority. This is especially the case for B2B content marketing. Keep in mind that you’re targeting a highly educated audience, who, most of the time are experts in their field.

Creating truly helpful content is the best way to build authority and trust. You don’t always have to sell your products and services. Simply show how valuable and helpful you can be.

UXPin, the UX design platform represented above, had a mission: to educate their potential customers about the value of user experience design. To achieve this goal, the company created a massive library of ebooks and white papers and made all the ebooks free to download.

Go beyond just blog posts

Creating useful blog posts, ebooks, infographics and social media content are all important parts of a content-marketing strategy. But, it’s also the same strategy that all your competitors are following. Are you clever enough to find an original way to make a difference?

Cisco is a massive tech company that sells manufacturing hardware. Unlike Apple and Google, Cisco doesn’t sell any cool gadgets or devices. However, the company still managed to attract attention using a unique content strategy, by creating a graphic novel (shown above) to promote its technologies and information in a fun and a relevant way.

Gather metrics and data

When it comes to developing a content strategy that delivers continuous results, gathering data and measuring the content is what will help define how successful your content strategy becomes over time.

Understanding the ROI of your content efforts, along with which blog posts drive the most traffic, which lead magnets generate the most subscribers and which emails convert to sales will help you create more winning content to develop a killer marketing strategy.

Here are a few useful analytics tools you can use to measure your content ROI:

In conclusion

Of course, your B2B content strategy wouldn’t be complete without the right buyer persona to target the right people through your content.Even more important: Use the right platforms to create and promote your content. When in doubt, don’t be afraid to steal a few tricks from the content strategies of your competitors and other successful brands in your industry.

If everyone who reads our articles and likes it, helps fund it, our future would be much more secure. For as little as $5, you can donate us – Thank you.

Cornerstone Content: A Foundation for Content Marketing  | Content Creation, Curation, Management

Cornerstone Content: A Foundation for Content Marketing

Source: Cornerstone Content: A Foundation for Content Marketing  | Content Creation, Curation, Management

PublishVault

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Publish Vault Takes Control of the Internet’s Fuel Your Content Marketing All-In-One Content Platform. Publish all your content across all your WordPress websites from one central location. No more logging in from one dashboard to the next. You simply sync your sites up and control your posts and pages from just one, single intuitive dashboard. Publish Vault is a 100% unique all-in-one solution for content creators of every type, from managers to writers to online business owners with blog-based sites.You no longer have to jump from one admin panel to another to edit/review posts before publication, and your team no longer has to physically login to each property to create post and page drafts while collaborating in third party environments like Skype or Base Camp. You can submit ideas, create, edit, and publish content in one convenient location. A convenient publication calendar is at your fingertips. With a single-click, choose the days to publish, what times, and to what pages and sites. Instant scheduling and Unlike most all other content marketing software, Publish Vault will never limit you on the number of sites you can manage. You can publish, distribute, and manage content for as many sites as you own.

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