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How To Curate All The Content You Need In Your Business With Curation Lab

 

If you are thinking of writing the content yourself, you will spend 2-4 hours a day, 5 days a week. After this, you won’t have time left to focus on the money-making activities of your business.

Understandably…companies either outsource (content creation), hire full-time content writers…

…or just give up on creating quality content marketing plan for their business.

Which path will you take?

The first to go out of business are the ones that don’t have a content marketing SYSTEM in place.

Leaving out content marketing from your marketing strategy is suicidal for your business.

The second ones to go bust are the ones that outsource content creation on platforms like Fiverr and UpWork. As they say – when you pay peanuts, you will get monkeys! Most businesses that rely only on these platforms either end up paying too much, or pay too little for bad content quality. Which results in terrible content marketing.

Check how expensive these services can get:

So paying $500 for an article…

…or paying someone $125 per hour for content writing is not really financially recommended.

You can also choose to hire these people as freelancers, but to begin with, you will not be their only client.

…and at prices like these, they will soon run your bank empty, even before you start getting paid as an affiliate or product creator.

Why waste money when you can use our system?

…and it’s time to reveal this system to you:

Create UNLIMITED Content For Yourself And Your Clients…

The system that I want to share with you is – Content Curation.

More specifically – content curation on your blog and social media, to drive traffic and sales.

Now I know you’ve seen other people talk about this before.

You have probably even TRIED it, but not as successfully as you would like.

Well, we do something different.

We have introduced AUTOMATION into the system, so we don’t need to search everywhere for worthy content to curate.

In 3 simple steps, here’s how this system works:

  • You INSTANTLY find content that is trending or going viral (no need to hire people to do this, our system does it for you)
  • You share it on social media and your blog with a single click (no need to do manual copy and pasting!), and
  • You stack up campaigns so that you continue to get traffic, automatically! And you move FAST!

This is EXACTLY what these influencers were doing.

They were using expensive tools like BuzzSumo to find this trending and relevant content. Some even had teams of 5 to 10 people working AROUND THE CLOCK to curate viral content from RSS feeds, and other websites online.

Then, they were using this content to get more engagement and profits.

Upon realization, and looking at what existed in the market…

My team and I got to work and created a POWERFUL tool that was based on the SAME concept as BuzzSumo, but not as expensive.

A tool that helps us curate viral and trending content in just a few seconds.

The ONLY difference is that unlike these other guys – I am going to let you HAVE this tool (and my system) and save you a LOT of time and a HELL LOT of money…

Source: How To Curate All The Content You Need In Your Business With Curation Lab | Online Marketing Tools

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15 Content Marketing Statistics that Prove the Value of Your Efforts

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Let’s take a pause. You’ve been running on the content hamster wheel, hopefully executing on an informed and actionable content marketing strategy. But what’s it all for? Why are we doing it in the first place?

Let these 15 content marketing statistics remind you that, yes, you are on the right path.

For starters, in 2019, roughly 25.8% of internet users were blocking advertising on their connected devices. Ad targeting is going to get increasing more complex with new privacy regulations being introduced and the implementation of cookie-blocking technology being led by Apple and Firefox.

Advertising will continue to become increasingly more expensive and complex. And not to mention, consumers prefer content to advertising.  In fact, 70 percent of people would rather get information about a company or learn something from an article or blog post rather than from a traditional advertisement. (Demand Metric)

70% of people would rather get information about a company or learn something from an article or blog post rather than from a traditional advertisement. Click To Tweet

Throughout the funnel, good content is becoming increasingly important. Whether creating your own, aggregating content from experts or facilitating UGC, content can bring exponential value to your marketing efforts.

Let’s take a look at the impact of content throughout the marketing funnel with these 15 content marketing statistics:

1. Knowing your audience and understanding their preferences is essential. For instance, only 22% of millennials want to see email from a brand they support, while 57% of 45 – 54-year-olds do. (HubSpot)

2. Conversely, 52% of millennials want to see video from brands they support while only 25% of those 45-54 do. (HubSpot)

3. 71% of a B2B respondent pool stated they reviewed a blog while on their buying journey. (Demand Gen Report)

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B2B content statistic

4. 32% of consumers check out a brand’s social media presence before checking out their website. (Animoto)

5. Podcasts were cited by 64% of B2B respondents as a valuable content format in the early stage of the buying journey — only falling short of infographics (76%) (Demand Gen Report)

6. People today have 2X more interactions with brands on mobile than anywhere else. (Think with Google)

7. Cisco projected that more than 80% of all Internet traffic will be video by 2021—which means brands definitely need a video content strategy. (Cisco)

8. 87% of consumers want more video from brands. (Hubspot)

9. Instagram is the fastest-growing platform for driving purchases with video. (Animoto)

10. When asked how they’d most like to learn about a new product, over two-thirds (68%) of consumer said a short video would be best, way ahead of text-based articles (15%),infographics (4%) presentations and pitches (4%) ebooks and manuals (3%). (Wyzowl)

11. 65% of B2B content consumers strongly agree they have higher preferences for credible content from industry influencers. (Demand Gen Report)

12. 73% of consumers have been impacted by a brand’s social media presence when making a purchase decision. (Animoto)

13. Per dollar, content marketing produces 3 times more leads. (Kapost/Oracle Eloqua)

14. Content marketing generates over three times as many leads as outbound marketing and costs 62% less. (Demand Metric)

Content marketing generates over three times as many leads as outbound marketing and costs 62% less. Click To Tweet

15. On average, content marketing costs 41% less than paid search, (Kapost/Eloqua)

On average, content marketing costs 41% less than paid search Click To Tweet

If this feels overwhelming and you still find yourself on the hamster wheel day after day, unclear of what to create and where to distribute it, you are not alone. In fact, only one out of three B2C marketers surveyed in CMI/Marketing Profs 2019 B2C Research Study had a documented content strategy.

Only one out of three B2C marketers surveyed in CMI/Marketing Profs 2019 #B2C Research Study had a documented content strategy. Click To Tweet

To help you up-level your content marketing efforts, we created  a 7-page content marketing guide. Fill out the form below to grab your copy of What Great Brands Do That Good Brands Don’t in Content Marketing now.

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https://newhorizons123.com/video-prod… 1) Content marketing costs 62% less than traditional marketing endeavors yet generates 3x the amount of leads. 2) 51% of B2B marketers prioritize creating visual assets as part of their content marketing strategy. 3) 54% of marketers feel they’re not maximizing their use of Instagram to achieve their goals. 4) 74.2% of companies say content marketing increased their lead quality and quantity. 5) In 2019, 84.5% of US companies with at least 100 employees will utilize digital content marketing strategies. 6) 71% of buyers/readers say they were turned off by content that seems like a sales pitch. 7) Content marketing will be a 300 billion dollar industry by 2019. 8) Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. 9) There are over 2 million blog posts published daily. 10) 52% of buyers strongly agree that if brands packaged relevant content together, it would help expedite the research phase. 11) 93% of B2B marketing professionals use content marketing. 12) B2B marketers spend 39% of their budget on content marketing. 13) By the end of 2019, Cisco estimates show 80% of all internet traffic worldwide will be video. 14) 61% of the most effective B2B content marketing professionals meet with their content teams daily or weekly. 15) Companies that implement content marketing strategies see 6x higher conversion rates than those who don’t. 16) Content marketing produces 3x the amount of leads as traditional marketing. 17) Companies that put their primary focus on content marketing generate more than 5x more conversions. 18) 28% of marketers have reduced their advertising spend to allocate more funds towards content marketing. 19) 78% of Chief Marketing Officers believe that custom content is the future of marketing. 20) 73% of organizations have someone in place to oversee their content marketing strategy. 21) 74% of CMOs have little to no confidence they have the right technology in place to achieve their marketing goals. 22) 86% of very effective organizations have a head of content strategy. 23) 48% of small companies have a documented content marketing strategy, whereas 41% of larger organizations have one. 24) Going forward, the projections reveal that video is likely going to comprise 82% of internet traffic by 2021. 25) About 90% of B2B buyers have expressed that online content greatly influences their purchasing decisions. Sources: DemandMetric: https://www.demandmetric.com/content/… HubSpot: https://www.hubspot.com/marketing-sta… Contently & Libris: https://contently.com/resource/libris… Curata: http://www.curata.com/resources/ebook… eMarketer: https://www.emarketer.com/content/who… Economist Group’s “Missing the Mark”: https://www.slideshare.net/LeanBack1/… Demand Gen Report 2018 Content Preferences Survey Report: https://www.demandgenreport.com/resou… CMI + MarketingProfs: http://www.iab.net/media/file/B2BRese… TopRank: http://www.toprankblog.com/2014/05/b2… IAB: https://www.mediapost.com/publication… CMI: http://contentmarketinginstitute.com/… Marketeer: http://marketeer.kapost.com/wp-conten… Kapost: http://resources.kapost.com/aberdeen-… Gartner: http://www.gartner.com/technology/res… Demand Metric: http://www.demandmetric.com/content/c… Nielsen CMO Report 2018: https://www.nielsen.com/us/en/insight… Cisco: https://www.cisco.com/c/en/us/solutio… #contentmarketingstatistics #digitalmarketing #videomarketing

Can You Get a Degree in Content Marketing? Top Classes for Skill-Hungry Students of All Ages

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Before I co-founded my company, Masthead Media in 2012, the practice of content marketing was very much experimental. Very few people outside of the still-nascent industry had even heard the term before, and it was virtually impossible to find a single class–let alone a full certificate program–that focused on content marketing.

Today, content has become an essential way that brands connect with audiences and its a compelling career field with ever-growing income opportunities.  Because there’s so much interest among would-be students, several companies (and at least two universities) have begun offering courses designed to prep the next generation of content marketers.

If you’re looking to make a career transition, or simply want to expand your skills as a marketer, here are six programs you should definitely consider.

While I wasn’t able to find a university that offers a full-degree program in content marketing (I predict that time will come soon!), NYU’s School of Professional Studies does serve up this eight-session in-person course that focuses on the strategic planning side of content.

In addition to traditional lectures taught by an instructor, you’ll hear from real-world speakers who are actively working within the content industry and break out into smaller groups to work on projects.

During the course, you’ll learn how to align a brand’s goals with specific kinds of multimedia content, repurpose content to maximize its value, and use analytics to tell if your efforts are working. One hidden benefit to attending this course (where I’ve a been a speaker) is networking opps: many students already work for major brands and are in class to sharpen their skills.

Cost: $900

The T Brand Studio (the branded content unit The New York Times) is renowned for executing groundbreaking campaigns with major advertisers such as Delta, Netflix, Adobe, BMW, and GE. Together along with the School of the New York Times, T-Brand is sharing its extensive knowledge of content marketing with students through this five-course online certificate program.

This beautifully shot digital program details the specific tools the T-Brand Studio uses to create high-quality native advertising (a specific element of content marketing) on behalf of brands. Taught by current and former T-Brand Studio staffers, the courses include “Story Mining and Strategy,” “How to Tell Brand Stories with Video,” and “Thinking About the Other Side?” a video geared toward journalists looking to make the switch to from journalism to branded content.

Cost: $1,450

I’ve been turning to HubSpot for years for well-written, insightful articles teaching every aspect of inbound marketing and customer relationship management. Considering the emphasis that the inbound marketing company puts on education, I’m not surprised they developed an 11-course, 32-video series design to teach students the fundamentals of content marketing. What’s amazing is that you can watch the courses online in a single afternoon: It takes just 4 hours to view them all (the related quizzes will take you a little longer)

The Hubspot course will help you learn a basic framework for producing goal-oriented content on a consistent basis, and to create (and repurpose) content designed to please both people and search engines. It’s a great way to learn or brush up on the fundamentals of content marketing before creating and executing your own strategy.

Cost: Free

Even if you’re getting into content marketing because you’re passionate about words, it’s critical to understand how to use the numbers to help you tell a better story. No platform is more widely used to do exactly that than Google Analytics. Most major brands use GA to track how customers are interacting with their content–but content teams don’t always know how to interpret the numbers and use them to make strategic changes.

If you want to make use of all of that incredible data, take full advantage of Google Analytics Certificate program. The course is the gateway to learning how to set up analytics on a website, customizing the numbers and information that you’re viewing, and staying on top of changes Google is making to the program. The videos and quizzes are super short–and you can come back to where you left off during your last lunch break viewing.  For those looking to transition careers, having a GA certification on your content marketing-focused resume is a major win.

Cost: Free

Okay, I’m officially obsessed with LinkedIn Learning (formerly Lynda.com), which I originally begin using to amp up my skills as an amateur photographer. Now I know it has a lot to teach me about content marketing, too.

The site (and related app) offer thousands of individual videos and full courses focused on every aspect of content marketing, from SEO Keyword Strategies to Marketing on Instagram to Becoming a Thought Leader.

Because I watch these videos and courses on my commute (and can’t stream content while underground on the subway) I love that I can download and watch them offline. It’s also really nice to see comments and rating from other LinkedIn users which gives me a good sense of whether any individual class or course will be worth my time.

Cost: Starting at $25/month or free with LinkedIn premium memberships

SEO is one of the trickiest aspects of content marketing to master–but doing so is crucial to ensure the content you spend hours and hours perfecting will actually be discoverable by a wide audience.

Udemy offers an easy beginners course (2.5 hours of video, 7 hours of audio), to help you learn how to add valuable keywords, tags, and search engine vocab into your brand’s or clients’ content. You’ll also get a stronger understanding of how to write content with search engines in mind, and check out SEO case studies from the AARP and Southwest Airlines.

Udemy offers plenty of other content marketing courses, which, like LinkedIn Learning, feature ratings and comments to help you hone in on the course that’s right for you.

Cost: SEO training is free; most courses starting at $11 

 

Are we missing any other great Content Marketing courses or degree programs? Please let us know on social @mastheadmedia.com

By: Amanda Pressner Kreuser Co-founder and managing partner, Masthead Media@mastheadmedia

 

Source: https://www.inc.com/amanda-pressner-kreuser/can-you-get-a-degree-in-content-marketing

 

SyndBuddy 2k – Syndicate YOUR Content ALL Over The Web, So You Can Rank And Profit in 48 hours or LESS

We’ve built SyndBuddy on a powerful, credit-based system. This allows you to get real views from real people – which is the key to ranking on YouTube and Google. When you get real views from different locations around the world and from different IP addresses, Google takes notice, and your rankings increase. Because +1s are essential to get organic traffic from Google and YouTube, we’ve built this right into SyndBuddy’s platform. This gives you the ability to LEGALLY use Google’s own social network against them to claim ALL the page 1 rankings you’d like. Sharing is key to ranking and organic growth. And we’ve all heard about the POWER of Twitter when it comes to getting social syndication and backlinks. Now you can get tons of REAL Tweets from an ARMY of people, which will affect your social presence immediately…and I think you guessed it….your rankings increase!…Read more

Get Your Content Marketing Strategy Right With These Six Questions – Sandeep Rathore

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Content marketing is gaining huge acceptance among marketers to reach customers. In fact, 92% B2B marketers use content marketing to reach their target audience, and 86% B2C marketers consider content marketing a key strategy to target customers, according to the Content Marketing Institute. However, not all content marketers are able to achieve their objectives when it comes to getting content marketing ROI. Some are successful, while many struggle to make their content marketing efforts fruitful.

How to Come Up with the Big Idea for Your Content Marketing Strategy – Marcus Ho

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Every great product or brand starts with an idea. But how does an idea grow into a big idea that stops your audience in their tracks? It’s easy to fall into the trap of producing content without a clear idea behind your content strategy. If your organic traffic isn’t growing month over month, or if you find yourself continually spending advertising budget to acquire readers, this probably means that your content strategy lacks a big idea……

Read more: https://www.convinceandconvert.com/content-marketing/content-marketing-strategy-idea/

 

 

 

 

Your kindly Donations would be so effective in order to fulfill our future research and endeavors – Thank you

 

 

 

Making Sure Your Content Distribution Strategy Connects at the Right Time and Place – Kyle Harper

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In the same way that each person has a unique fingerprint, every brand seems to have their own complex publishing workflow. Your mix of ideation, editorial creation, and distribution sets you apart from any other—and your audience notices. For all the work involved in bringing even a simple blog post to a page, marketers want to know that their content will actually be seen……

Read more: https://www.skyword.com/contentstandard/marketing/making-sure-your-content-distribution-strategy-connects-at-the-right-time-and-place/

Your kindly Donations would be so effective in order to fulfill our future research and endeavors – Thank you

Q+A: How Often Should I Post Content – Robin Kamen

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A. This is one of the most frequent queries I receive about content marketing, as marketers try to figure out their optimal publishing cadence. The answer is that there are lots of right answers to the question of how often to post content; read on to learn about two of NewsCred’s best practices:

If you are new to content marketing:

Start by posting two pieces of content a week to your hub, and drive traffic to them throughout the week via email, social, and paid media channels. Then increase your posts to three to five a week, and keep going until you find a cadence that drives the results that match your business goals, whether they are sign-ups for your newsletter, qualified leads for your sales team, or frequency of purchase for your e-commerce business.

If you are an established content marketer:

A/B test frequency and mix up content types – long-form, lists, Q+As – to understand what best drives the results you are looking for. Test one variable at a time so you can isolate the factors that are most and least effective, and then optimize accordingly.

That’s one of the most common questions customers ask us, and something every content marketer wonders, at some point.

And it makes sense.

In a world where everyone seems to be constantly churning out content, you may be feel like you’re not doing enough.

However, there’s an upside and a downside to what I’m about to tell you.

The upside is: There is no universal “right amount” of content to publish. There’s no magic publishing cadence for achieving content marketing success.

Rather, the key is to figure out how much high-quality content you can produce on a regular basis – and then maximize it through your distribution channels to reach your goals.

And that’s the downside: You have to find your own best publishing cadence – based upon your goals – through testing, trial, error, and optimization.

Identify a Topic for a Long-form Blog Post (Top-/Middle-of-Funnel Content)

We’ve found that the content-scaling process works best when you start with a long-form article. All content relies on a strong topic and good writing. By beginning with a long-form article, you’ll build a strong foundation for content scaling, since you can pull copy from it to create other assets (your video script, webinar content, social media posts).

The topic of your article should be core to your business, vision, or mission. Since blog posts attract both new and old readers, this an opportunity to give both audiences a better sense of who you are. The article should showcase your expertise in your field and offer valuable information. In addition, it should appeal to the majority of your target audience.

One other thing to consider is the timeliness of your topic. Ideally, it should have a hook that makes it current and compelling. But it should also be evergreen enough so all the assets you create will have a long tail.

At NewsCred, one of our key focus areas is proving the ROI on content marketing. We’re committed to helping other marketers do the same, and our Demand Generation Manager, Liam Moroney, saw an opportunity to show others how to set up Google Analytics to track content marketing conversions.

The result: He wrote a long-form blog post entitled, “Google Analytics: The Complete Guide to Setting up Your Content Hub to Measure Conversions.”

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Scaling Content for the Buyer Journey.jpg

 Actionable Next Steps for Marketers:

  • Brainstorm what you can write about authoritatively, at length, that is core to your business/vision/mission.
  • Determine whether the topic is timely yet evergreen.
  • Evaluate whether the topic will appeal to the majority of your target audience.

Repurpose the Article for Other Parts of the Buyer Journey

Liam’s long-form blog post performed well on our website and newsletters: 22% of its readers were leads. This confirmed our hypothesis that it would be a good candidate to repurpose for other parts of the buyer journey.

Turning a Blog Post into a Webinar (Middle- and Bottom-of-Funnel)

The first way we repurposed the blog post was by turning it into a webinar.

At NewsCred, webinars are key to our lead generation strategy. When people sign up for a webinar, they’re looking to learn about a particular topic, and they see your brand as a thought leader. This signals that they trust you and are interested in building a deeper relationship.

Webinars are also great for re-connecting with prospects who have not engaged with you in a while. Since webinars are about sharing information – and not making a sales pitch – they’re a good way to remind people about your brand while offering them value.

Liam saw a webinar as a chance to provide more context around his blog post, which was very tactical with step-by-step instructions. The webinar offered him the ability to better explain the concept of using Google Analytics to measure content marketing conversions, with real-time examples.

Using his post as a jumping-off point, Liam created a presentation deck with the topics he planned to illustrate with live demos. He drafted a script and did three full run-throughs, until he had refined his talking points and could speak naturally, off-script.

In the two-and-a-half weeks leading up to the webinar, we sent three emails to NewsCred’s full database of about 100,000 users. We received 1,500 registrants, and of those, nearly 500 attended – and 45% were top-rated leads.

After the webinar, we followed up with all the attendees. We sent them the original Google Analytics blog post and gave them access to the webinar video that we had recorded.

Actionable Next Steps for Marketers:

  • Strategize how you can best utilize a recorded webinar. What methods will allow you to capture the most leads? Will you share the video on social? Or gate it on your site so people have to register to view it?

 

Turning a Blog Post into a Video (Top-of-Funnel) 

Every marketer knows that video creation is an imperative. By 2019, videos will account for 85% of search traffic in the U.S. Social networks prioritize videos in users’ feeds. And accordingly, marketers must create videos to get their messages out.

As is the case for many marketers, video creation is a challenge for us at NewsCred. We don’t have an in-house team that produces videos. Nor have we consistently worked with an agency to create branded videos.

Yet, based off the success of the long-form Google Analytics blog post and webinar, we felt a video would be a valuable asset. Since the post and webinar are very in-depth and tactical, we felt we needed something that quickly explained the topic – namely, why measuring content marketing conversions is important, and how marketers can do so. We felt that a short, explainer video would do the trick.

After weighing our options, Alexa Biale, NewsCred’s Brand Marketing Manager, decided that it would be too costly and time-consuming to contract an agency to create branded videos. In the long-run, we would be better-off figuring out an in-house system that we could use on an on-going basis.

First, we mapped out the timeframe in which we’d have to complete a video, from start to finish, to ensure it was a truly scalable solution. We identified who on our team would be responsible for writing and editing the script, and who would be responsible for storyboarding, designing and producing the video. We estimated the number of hours we’d need for every step. And we set a goal of completing the video in three full days.

Then, we brainstormed what features we’d need from a video program to allow us to meet that target.

Our Senior Designer, Jeremy Ford, and Marketing Operations Manager, Steve Katz, determined that the ideal program must:

  • Be user-friendly enough for anyone to create professional-quality video – no design or video experience required.
  • Allow us to use our brand’s fonts and colors, plus our own music selections.
  • Support video embeds.
  • Offer mobile capabilities.
  • Be affordable – ideally less than $100 per month for a multi-user plan.

Your kindly Donations would be so effective in order to fulfill our future research and endeavors – Thank you

8 Deadly Content Marketing Mistakes – Steve Cartwright

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Want to make sure your content marketing is profitable?

Avoid these 8 common content marketing mistakes….

  1. Assuming – Don’t assume what your audience wants. Do research instead.
  1. Inconsistency – Make your content consistent by sticking to an editorial calendar.
  1. Selling – Don’t just sell to your customers, help them with valuable content.
  1. More is Better – Focus on quality rather than quantity of content.
  1. SEO’d to Death – Rather than stuffing content with keywords and links, choose just a few.
  1. Post and Forget – Always check back for comments and reply to them.
  1. Invisibility –  – Promote your content consistently for the best results.
  1. Exclusivity – Use a few good marketing channels rather than just one.

Above all, remember that your content is there to help, inform, or entertain.

When you provide valuable content, people keep coming back for more.

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If everyone who reads our articles and like it , help to fund it. Our future would be much more secure if you send us your donations…THANK YOU

How to know if Your Content Marketing is Ineffective | Content Creation, Curation, Management

If you regularly track and measure these metrics, you will get valuable insights into the effectiveness of your content marketing efforts.

Source: How to know if Your Content Marketing is Ineffective | Content Creation, Curation, Management

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