Also called buzz marketing, viral marketing gets its name because it spreads through a population much like a virus – from person to person. Viral marketing involves spreading your message quickly through your target market. Social media is considered a particularly fertile area for viral marketing because of the potential for engagement with your content […]
For small and medium-sized organizations, content is usually the trickiest part of putting together a website. That often results in it being the one thing web designers are left waiting for when trying to finish off a project. Even if the overall design and functionality are a go, a lack of content halts progress. Over […]
Of all the goals you have for your content, the most important is engagement. Sure, traffic is great, but if your content doesn’t engage that traffic, you won’t see the results you were after. While many options exist, interactive content is designed with the sole purpose of grabbing your visitors’ attention and keeping it until […]
If you are thinking of writing the content yourself, you will spend 2-4 hours a day, 5 days a week. After this, you won’t have time left to focus on the money-making activities of your business. Understandably…companies either outsource (content creation), hire full-time content writers… …or just give up on creating quality content marketing […]
Let’s take a pause. You’ve been running on the content hamster wheel, hopefully executing on an informed and actionable content marketing strategy. But what’s it all for? Why are we doing it in the first place? Let these 15 content marketing statistics remind you that, yes, you are on the right path. For starters, in […]