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8 Reasons Why Your Content Marketing May Fail

8 Reasons Why Your Content Marketing May Fail

Today, nearly every business is attempting to become a content marketer. The results aren’t pretty. The noise is deafening and while there’s plenty of great content, every industry is being bombarded with junk-cheap imitations of the idea of content marketing-create original, compelling, helpful content. You can trace the problem to a long list of problems.

Customers care about themselves, not you. Content marketing is not advertising. If it doesn’t deliver value, it has no value to your marketing.

In addition to content marketing, don’t forget online marketing sites. You can visit 40billion.com which is a fastest-growing network of entrepreneurs and crowdfunders. They specialize in promotion of small businesses by broadcasting and promoting to its large network of several million users across the most popular social networking sites for small businesses – including Twitter, LinkedIn, 40Billion, and even Facebook. Innovative services such as promoted company listings were created for small entrepreneurs to tap into a growing, active network online without spending thousands on pay-per-click ads or traditional advertising. They also offer crowdfunding promotion and promote crowdfunders and their campaigns/projects.

Avoid Following 8 Mistakes:

1. Playing it safe

If you’re afraid to take chances with your content, you’ll travel down the middle of the road and become roadkill in the noisy media.

2. Perfection paralysis

You publish too infrequently for fear that everything has to be perfect.

3. Low standards

Too many marketers just contribute to the clutter and noise with their content. Aim high and aspire to be the premier voice of authority in your industry.

4. Talent shortage

Your content planning and creation team should comprise experienced strategists, writers, designers and producers. If you don’t have them, hire them.

5. Disconnected

Content marketing efforts backfire when they take place in silos, that is different departments and entities within your company fail to integrate efforts. You need to tell a consistent story.
Your content should provide clear direction regarding what you want the reader/viewer to do. Use a call to action that maps to your marketing objectives-every time.

6. Fire. Ready. Aim.

Enormous problem: marketers think channel before strategy. Think about the problem you are solving for your customer. Establish where your customer is, what they’re doing there and create your content accordingly.

7. Unbelievers

If your C-suite, fellow marketers, or peers don’t faithfully join the party, you’re doomed.

8. Too broad

Content marketing is niche marketing. You’ll fail trying to be the expert in everything or an overly broad subject. Focus.

About 40Billion.com

40Billion is the social network of entrepreneurs and crowdfunders – a social platform for connecting business owners and promoting the things they create. Use 40Billion to find professional contacts and projects, get affordable digital marketing and social media promotion, and show off your creations to the world. Awarded Best Small Business Marketing Platform by US Business News!

Source: http://www.40billion.com/post/71576

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What is Minimalist Content Marketing?

In today’s #ContentOnContent, we’re gonna be talking about what minimalist content marketing is, and why it’s such an important content marketing trend for you to embrace and just give a big old hug in 2019.

I spoke about this at HubSpot’s INBOUND conference earlier this year. And not to brag or anything (because it actually filled me with anxiety), but the presentation was completely booked about a week before the conference even started.

That told me, clearly this is something a lot of marketers need to learn more about. And people who didn’t attend the conference deserve to learn about it too. So let’s do it.

But before we dive into this minimalist content marketing approach, we first need to look at what most marketers are currently doing with content.

The Old Way: More Cowbell Content Marketing

The way most of us are used to doing content marketing is a very maximalist approach. I like to call it “More Cowbell Content Marketing.”

Remember that SNL sketch?

In the sketch, no matter what the question is, no matter what the problem, is or what the song was missing, the prescription is “more cowbell.”

It’s the same thing with content marketing and creation.

With More Cowbell Content Marketing, no matter what the problem or goal, the prescription is “more content.”

And that mindset and that approach might work when you’re first starting out with content marketing for your business. At that point, you don’t have existing content to work with, so you have no choice but to create stuff from scratch.

But once you’ve been using content marketing for a while, that just does not make sense anymore. Not at all.

The Problem With More Cowbell Content Marketing

Always remember that the goal of content marketing is not to create content. Even if your job title is technically “writer” or “content creator.”

Because even then, you don’t get rewarded by your boss or clients (or at least you shouldn’t) for how many words you write, how often you publish, or anything like that.

It’s not about creating content, it’s about getting results from that content.

Find customers, make money, freaking DO BUSINESS.

Content is just the mechanism that you’re using to do that.

How Minimalist Content Marketing is Different

Minimalist content marketing is about creating as little as possible to meet those marketing goals.

This is in stark contrast to the more cowbell approach, which wastes your time and energy and pulls you away from your big picture goals.

You’re too focused on keeping up with that content treadmill.

And I mentioned earlier that I’m a dancer, right? As a dancer, let me tell you:

A treadmill is one of the most boring forms of exercise. And it’s not a great content strategy, either.

Instead of running endlessly on the constant content treadmill, you need to step off every now and then to say, “how is this content performing? Is that actually getting results? What else can we do?” 🤔

If you caught the last #ContentOnContent, about Bruno Mars and Cardi B and Finesse, you know, I love me a good remix. It’s true for music, and it’s true for content marketing.

How Minimalist Content Marketing Saved My Own Butt

I like to say that I’m the perfect combination of smart, ambitious, and lazy. 💁🏻‍♀️

I set big goals and can create strategic plans to meet them. But still, at the end of the day, I am lazy af.

Through no fault of my own, I don’t have the energy to hustle — not with multiple mental and physical chronic illnesses.

At one point, I thought this would mean I’d need to end my career in content marketing.

To keep going, I HAD to get amazing at figuring out exactly how much work needs to be done…and then literally no more.

Because I need to be so careful with my energy (shout-out to spoon theory!), I’m *always* calculating how to meet new marketing goals with existing content.

So minimalist content marketing saved my own a$$ and career.

“But what does it mean? How do I do it?”

If you’re familiar with the minimalism movement, a big part of it is defining what “enough” is, and not going beyond that. Another part is making the most of what you already have.

That’s the energy we need to be bringing to our content marketing.

We need to define how much content it should reasonably take to meet our business goals, create that, then go use it. Get it into the hands of our customers (or potential customers).

Successful content marketing isn’t about like how big your marketing campaigns are, how often you publish, your watch time on YouTube, or whatever other vanity metric Forbes just published an article about.

It is about meeting your marketing goals. Using content.

And minimalist content marketing focuses on that, instead of just creating content for the hell of it.

The 3 Rules of Minimalist Content Marketing

As I explained at INBOUND, there are three basic rules of minimalist content marketing:

1. Focus on usage, not creation

First, focus on using content, not creating. Again, your job as a marketer isn’t to create content, even if it technically is. The reason your job exists is for that content to do something an be used.

And so when you create content with that in mind, you can create content that better meets your goals, and is put to work in more strategic ways.

2. Create just as much content as you need, then make it work

The second rule of minimalist content marketing is to create just as much content as you need. Because again, it’s not the focus that we all though it was, for the past so many years of content marketing.

Create what you need, just as much as you need, and then go off and do something with it.

Promote it. Distribute it. Repurpose it.

Keep putting it in front of your target customers (strategically, of course) until they’re your actual customers. At least, if your goal is lead gen and conversions.

For retention content, as another example, keep offering customers the right content until they’ve repurchased or resubscribed.

Whatever you’re using content for, create the content, then go use it. Don’t lose sight of that bigger picture while you’re drowning in blog post optimization.

3. Look to remixing and repurposing existing content before resorting to creating something new

If we’ve been friends for awhile, you know that I’m all about remixing and repurposing content, and any way to get more from your existing content.

Because if your company has been using content marketing for a while already, like most of the companies that I’ve worked for or with, you already have tons of blog posts to work with.

You don’t need more, you need better.

You can go back and make those old pieces of content work so much better instead of starting from scratch.

So focus on that.

If you already have a ton of foundational stuff to work from, you don’t need to create a new blog post every time you need a blog post.

Instead go pull something that could be better, or has some kind of hidden potential. Grab that and make it better, so it meets your current goals.

Once they have that foundation to work from, smart marketers use that instead of always starting from scratch.

Get off the treadmill and on board with minimalist content marketing

If you’re ready to make your content marketing strategy a little bit more minimalist in 2019, go ahead and check out my video from last week.

And let me know in the comments if you’re onboard with minimalist marketing.

Finally, remember there is nothing, NOTHING, wrong with being lazy as long as you are smart and strategic about it.

By: Brittany Berger

 

Source: What is Minimalist Content Marketing? – Brittany Berger

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    Why Link Building Should Still Be An SEO Priority In 2019

    The Moz update on March 5 this year was the proverbial straw that broke GoodFirms’ back.

    GoodFirms’ Domain Rankings had gone down, not like spiraling down, but by a few notches – from 48 to 44, and we knew we had to pull the plug on low-quality content activities such as guest posting on lower DAs, half-baked blogs and so on.

    For starters, Google, of the many factors involved, uses link quality to determine the authority and relevancy of your site. For example, if Jeffbullas.com is linking one of their articles to GoodFirms’ research papers, or blogs, it means the former is passing link juice to the latter, which is incredibly valuable in Google’s eyes. By the same token, if our blog posts are linking to other top sites articles that are also considered a good thing from Google’s point of view.

    So, when things went wrong, we knew we had to re-align our link building activities in keeping with Google’s algorithm. For instance, we had shelved guest blogging on top sites for some time now because it had become a huge pain in our neck. But then, when our DA took a beating at the hands of grouchy Google, we knew, in our mind, that partly our DA crises could be related to going slow on generating high-quality content, whether it was in terms of guest blogs, research papers, in-house blogs and more.

    As it turns out, all these strategies help generate quality inbound links.

    So, here we go, a bunch of link building tactics we are already using to fire up your link building activities in 2019.

    #1. Be game to guest blog

    I am the CEO of a Guest Posting Corporation.

    Wait! Scratch that!

    I am the President of a Guest Posting Corporation.

    Ah! Just kidding guys!

    But then, on a serious note, I keep using these pseudo profiles to pep myself up and to be on my toes, simply because guest posting is so, so challenging.

    Because you pitch. And you pitch. And you pitch over and over again until a few get an affirmative nod.

    The point I am drawing home is, though darn difficult, Guest Posting is still a big deal.  So, if you are thinking to take your eyes off the guest posting ball this year (as we did this year) all I can say is: No. Don’t. C’mon no one digs their own grave.

    GoodFirms has been milking this strategy for a couple of years now, and it has helped improve our Domain Authority like never before.

    To cut to the chase: Guest Posting, which is one form of our link building strategy, is still very much relevant in 2019.

    However, as I mentioned above, you need to target only good quality sites – no carpet bombing in terms of your email pitches.

    According to an article How to Do Guest Blogging for Natural Looking Link Building on Search Engine Journal, you could take the guesswork out of guest posting by factoring in the following elements.

    Guesswork out of guest posting for link building in 2019

    Further, you could also find those sites that are into content syndication with other top sites. For instance, JeffBullas.com syndicates content with Business2Community. So, there are chances that your content gets shared on Business2Community as well if you write for Jeff.

    In summary:

    • There are content syndication benefits.
    • It’s a scalable form of guest posting.
    • You can take advantage of high-quality content multiple times.
    • It gives you an edge over the competition.

    #2. Conduct a thorough post-mortem of competitors’ backlinks

    Competitor’s backlinks act as an excellent sounding board. Seriously! Because dissecting those backlinks will help map out your backlinking strategy.

    So, no matter what, undertake this exercise first and foremost: Conduct a link audit of competitor sites by Googling top competitors that offer the same or similar products and services as you.

    Once you have identified your top competitors, add them to Moz’s Open Site Explorer, or Ahrefs or the SEMrush tool, to get a complete picture of your competitor’s backlinking profile.

    Moz open site explorer for link building in 2019

    Then export the competitors’ backlink details to a spreadsheet to start an extensive audit in terms of their domain authority, external followed links, internal followed links, and specifically the links that fall in the below category:

    • Links from top URLs
    • Dead links

    Links with anchor text opens various backlink opportunities such as:

    • Resource pages
    • Directories
    • Testimonials
    • Case Studies
    • Citations
    • Guest posts

    The new Moz feature called “Link Intersect” will help you investigate those sites that link to your competitors, but not to you. This will help you focus your efforts, particularly, on those sites that you are still to crack.

    Moz Link Intersect for link building in 2019

    What’s more, you can even analyze a client’s content based on their shares, which will give you an idea as to what content works best in terms of audience engagement.

    The tool can also be used to find competitor’s Top Pages based on their backlink profile and social engagement. This will give you a fair idea as to what they are doing right in their content marketing strategy.

    Moz Top Pages for link building in 2019

    The other method you could use is to place top keywords in the Ahrefs ‘Batch Analysis’ to find the backlink sources of the top 200 URLs.

    For instance, if you are selling a unique product such as a Spy Camera Lighter – designed for detectives and their like, you may also want to check out other sites that talk about similar spying instruments.

    You could use keywords such as security sites or gadget review sites in ‘Batch Analysis’ to fetch links from different sites that refer to this product.

    Further, you could produce a backlink profile of the highest authority, trusted sites by placing an Ahrefs filter ‘one link per domain’ to filter out any spammy links.

    Once you have the spreadsheet containing the highest authority websites, you could reach out to them for guest posting based on their readership.

    Additionally, you could use a simple search such as “author name” inurl: author” to find industry-leading authors on Google and the sites they have got their guest posts published.

    #3. Turn brand love into links

    If you still haven’t worked on this strategy, it’s time to pull up your socks.

    That is to keep your eyes open for online brand mentions.

    Why? Because it’s an effective strategy for building links and reputation.

    Benefits of turning online brand mentions into links:

    • Easy link generation
    • Associating with communities interested in your brand

    If you think about it a little, you will know that this is the best thing that could happen to your brand as you won’t have to put in any kind of hard work, literally, in generating these links.

    It could be some sponsored event posting on Instagram or a sports event posted on Facebook, you could just ask the people involved to insert a link for your brand name.

    For monitoring brand mentions, you could use tools such as Google Alerts to receive daily alerts on your brand mentions.

    Turn simple brand mentions into authority increasing backlinks.

    #4. Deliver evergreen content on blogs

    It goes without saying: News content has a shorter shelf life. So, focus on creating evergreen content that will always remain useful and relevant to the audience and might generate inbound links for you.

    It could be in the form of:

    • How-to posts
    • Ebooks
    • Lists

    Don’t forget to come up with a compelling, but SEO optimized title, to attract lots of clicks.

    #5. Conduct expert roundup posts

    Our website has been trying to build content around expert roundups and it’s working. Recently, we spoke to 10 industry leading experts on how AI and Machine Learning are greasing the PPC campaign wheels, and the results were quite extraordinary. Shares on LinkedIn, for this post, increased significantly. This is because most of the marketers tend to share and even link back to your article.

    Expert round up post for link building in 2019

    Wrapping up

    There you go! Five ways to generate quality links for your brand.

    Link building is still important from an SEO perspective in 2019. In fact, high-quality backlinks are the master key to ace organic traffic.

    But since every second marketer you meet is trying to do the same it’s gonna be one hell of a job for you to get quality backlinks through guest posts and more. So roll up your sleeves and be prepared to work for it.

    Guest author: This is Jennifer Warren, a Content Consultant with GoodFirms, a review and research platform for eCommerce development companies, digital marketing companies among many others.  I enjoy humanizing technology through inspirational content, devouring best sellers, watching war movies, and running behind my sunshine sons.  

    Source: Why Link Building Should Still Be An SEO Priority In 2019

    The Seven Needs of the Content-Centric Marketing Organization With Planning – Rachel Haberman

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    This article is Part Two of a series on the needs of a content-centric marketing organization. Read the full series for more coverage.In the earliest days of content marketing, in the days when it was mainly an SEO play, content planning was, if not necessarily easy, at least simple. A list of content topics; a calendar of deadlines; ready, set, execute.Today, a robust content plan better resembles a complex system than a simple list……..

    Read more: https://www.skyword.com/contentstandard/marketing/the-seven-needs-of-the-content-centric-marketing-organization-part-two-plan/

     

     

     

    Your kindly Donations would be so effective in order to fulfill our future research and endeavors – Thank you

     

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