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Find The Content That Works & The Influencers Who Matter

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Of all the goals you have for your content, the most important is engagement. Sure, traffic is great, but if your content doesn’t engage that traffic, you won’t see the results you were after.

While many options exist, interactive content is designed with the sole purpose of grabbing your visitors’ attention and keeping it until they are satisfied. Fortunately, with the help of an interactive content marketing platform, it’s never been easier to produce this kind of valuable content.

4 Examples Interactive Content Marketing Platform

Furthermore, there are only four main types of interactive content you need to consider for your website. Better still,
with the right interactive content marketing platform, just about anyone can
create an engaging example quickly and, often times, for free.

1. Quizzes

Maybe the most popular form of interactive content is the basic quiz. They’re simple to create and take. Yet, quizzes can produce absolutely incredible results. In fact, Women.com owns well over half the engagement for quizzes, dominating even Buzzfeed, which is probably better known for this kind of interactive content.

Their quizzes aren’t overly complicated, either. Check out their most successful one, “Quiz: Only 1 In 50 People Can Identify These 16 Grammar Mistakes. Can You?

SurveyMonkey
is an extremely popular interactive content marketing platform and is also completely free to use. Otherwise, Quiz Maker offers three different options.

2. Calculator and Tools

Online calculators do more than just help readers add and subtract. They help readers by making convoluted calculations much easier. For example, if you wanted to know what the “Tax Cuts and Jobs Act of 2017” would mean for you, the NY Times’ tax calculator requires you to only answer four questions.

Another extremely popular tool is a mortgage calculator. Just about every major mortgage originator and real-estate advice site offers one. That’s because those in the market for a new home absolutely need this information, but would rather not conduct complex calculations in order to receive it (or find out for the first time when they’re in a lender’s office).

Take a look at this mortgage calculator from NerdWallet for an excellent example of how you can use an interactive content marketing platform to create a winning webpage that will bring you traffic for years to come. If you’re looking for a free interactive content marketing platform to build your site a calculator, try uCalc or Calculoid. For those who may need more from their calculators, ContentTools is an excellent choice.

3. Interactive Visuals

Interactive visuals make it easier for people to understand complicated concepts by illustrating them with visuals. As opposed to an infographic, though, these visuals allow the viewer to adjust the input for specific outcomes. One really fun example that showed up in recent years was “Winds and Words”:

“Using data collected
from script dialogue and other sources, this experiment analyzes and visualizes
characters’ words and interactions from the first six seasons of HBO’s Game of
Thrones.”

If you watched the show, you know how daunting it could be at times to remember the dozens of characters’ interactions with one another, year-after-year. The fun tool shows users whom every character spoke to – and how often – broken down by season. This type of marketing asset is possible with an interactive content marketing platform like R Shiny. It’s too involved for any sort of free software, but the results are clearly
worth it.

4. Timelines, Sliders, and More

Finally, another fantastic way to use an interactive content marketing platform is to create a timeline or slider that shows the progression of a product, service, or event. For example, check out this cool timeline that documents the evolution of the iPhone. With just one click-at-a-time, you can watch as the model in front of you changes. That’s a lot more interesting than simply seeing them all laid out in one static visual because it gives you a much better sense of how the device’s dimensions changed over time.

Another interesting example shows how diversity in tech grew between 2014 and 2017. Once again, a simple side-by-side comparison of each year would have sufficed, but it’s far more engaging when you can look at each metric and see exactly how it changed with just a simple click. If your site needs a timeline, Preceden offers a free trial, yet it’s trusted by brands like Netflix and Slack. Otherwise, R Shiny is also great for this kind of content.

The Most Important Rule When Creating Interactive Content

Now that you understand what interactive content is and what your four main options are, the next step is deciding which would make the most sense for your business. As you research the different types of interactive content that is successful in your market, you’ll see that even in a single category – say quizzes – there’s no limit to what you can do. In terms of the questions you ask, the interface of the quiz, how results are provided, etc., the sky’s the limit.

However, remember this quote from the founder of “Convince and Convert,” Jay Baer, about content creation: “One of the best ways to succeed with modern marketing is not to try to be amazing, but just be useful.” Bells and whistles are great, but if your interactive content doesn’t actually provide the answers your market wants, don’t expect it to attract much attention for very long.

Keep in mind, too, that those answers don’t necessarily have to be life-changing. Finding out how much of a mortgage you can afford is great, but clearly, many of Women.com’s readers were interested in discovering if they could name “All 15 of These 80s Hits by One Line.” Different markets. Different interactive content.

It’s Never Been Easier to Create Interactive Content

Depending on the kind you want to create, an interactive content marketing platform could produce your next post by the end-of-the-day and for absolutely free.

By: Susan Moeller

Source: BuzzSumo: Find the content that works and the influencers who matter

1.58K subscribers

An introduction to the h5p framework, with examples.

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How To Curate All The Content You Need In Your Business With Curation Lab

 

If you are thinking of writing the content yourself, you will spend 2-4 hours a day, 5 days a week. After this, you won’t have time left to focus on the money-making activities of your business.

Understandably…companies either outsource (content creation), hire full-time content writers…

…or just give up on creating quality content marketing plan for their business.

Which path will you take?

The first to go out of business are the ones that don’t have a content marketing SYSTEM in place.

Leaving out content marketing from your marketing strategy is suicidal for your business.

The second ones to go bust are the ones that outsource content creation on platforms like Fiverr and UpWork. As they say – when you pay peanuts, you will get monkeys! Most businesses that rely only on these platforms either end up paying too much, or pay too little for bad content quality. Which results in terrible content marketing.

Check how expensive these services can get:

So paying $500 for an article…

…or paying someone $125 per hour for content writing is not really financially recommended.

You can also choose to hire these people as freelancers, but to begin with, you will not be their only client.

…and at prices like these, they will soon run your bank empty, even before you start getting paid as an affiliate or product creator.

Why waste money when you can use our system?

…and it’s time to reveal this system to you:

Create UNLIMITED Content For Yourself And Your Clients…

The system that I want to share with you is – Content Curation.

More specifically – content curation on your blog and social media, to drive traffic and sales.

Now I know you’ve seen other people talk about this before.

You have probably even TRIED it, but not as successfully as you would like.

Well, we do something different.

We have introduced AUTOMATION into the system, so we don’t need to search everywhere for worthy content to curate.

In 3 simple steps, here’s how this system works:

  • You INSTANTLY find content that is trending or going viral (no need to hire people to do this, our system does it for you)
  • You share it on social media and your blog with a single click (no need to do manual copy and pasting!), and
  • You stack up campaigns so that you continue to get traffic, automatically! And you move FAST!

This is EXACTLY what these influencers were doing.

They were using expensive tools like BuzzSumo to find this trending and relevant content. Some even had teams of 5 to 10 people working AROUND THE CLOCK to curate viral content from RSS feeds, and other websites online.

Then, they were using this content to get more engagement and profits.

Upon realization, and looking at what existed in the market…

My team and I got to work and created a POWERFUL tool that was based on the SAME concept as BuzzSumo, but not as expensive.

A tool that helps us curate viral and trending content in just a few seconds.

The ONLY difference is that unlike these other guys – I am going to let you HAVE this tool (and my system) and save you a LOT of time and a HELL LOT of money…

Source: How To Curate All The Content You Need In Your Business With Curation Lab | Online Marketing Tools

15 Content Marketing Statistics that Prove the Value of Your Efforts

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Let’s take a pause. You’ve been running on the content hamster wheel, hopefully executing on an informed and actionable content marketing strategy. But what’s it all for? Why are we doing it in the first place?

Let these 15 content marketing statistics remind you that, yes, you are on the right path.

For starters, in 2019, roughly 25.8% of internet users were blocking advertising on their connected devices. Ad targeting is going to get increasing more complex with new privacy regulations being introduced and the implementation of cookie-blocking technology being led by Apple and Firefox.

Advertising will continue to become increasingly more expensive and complex. And not to mention, consumers prefer content to advertising.  In fact, 70 percent of people would rather get information about a company or learn something from an article or blog post rather than from a traditional advertisement. (Demand Metric)

70% of people would rather get information about a company or learn something from an article or blog post rather than from a traditional advertisement. Click To Tweet

Throughout the funnel, good content is becoming increasingly important. Whether creating your own, aggregating content from experts or facilitating UGC, content can bring exponential value to your marketing efforts.

Let’s take a look at the impact of content throughout the marketing funnel with these 15 content marketing statistics:

1. Knowing your audience and understanding their preferences is essential. For instance, only 22% of millennials want to see email from a brand they support, while 57% of 45 – 54-year-olds do. (HubSpot)

2. Conversely, 52% of millennials want to see video from brands they support while only 25% of those 45-54 do. (HubSpot)

3. 71% of a B2B respondent pool stated they reviewed a blog while on their buying journey. (Demand Gen Report)

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B2B content statistic

4. 32% of consumers check out a brand’s social media presence before checking out their website. (Animoto)

5. Podcasts were cited by 64% of B2B respondents as a valuable content format in the early stage of the buying journey — only falling short of infographics (76%) (Demand Gen Report)

6. People today have 2X more interactions with brands on mobile than anywhere else. (Think with Google)

7. Cisco projected that more than 80% of all Internet traffic will be video by 2021—which means brands definitely need a video content strategy. (Cisco)

8. 87% of consumers want more video from brands. (Hubspot)

9. Instagram is the fastest-growing platform for driving purchases with video. (Animoto)

10. When asked how they’d most like to learn about a new product, over two-thirds (68%) of consumer said a short video would be best, way ahead of text-based articles (15%),infographics (4%) presentations and pitches (4%) ebooks and manuals (3%). (Wyzowl)

11. 65% of B2B content consumers strongly agree they have higher preferences for credible content from industry influencers. (Demand Gen Report)

12. 73% of consumers have been impacted by a brand’s social media presence when making a purchase decision. (Animoto)

13. Per dollar, content marketing produces 3 times more leads. (Kapost/Oracle Eloqua)

14. Content marketing generates over three times as many leads as outbound marketing and costs 62% less. (Demand Metric)

Content marketing generates over three times as many leads as outbound marketing and costs 62% less. Click To Tweet

15. On average, content marketing costs 41% less than paid search, (Kapost/Eloqua)

On average, content marketing costs 41% less than paid search Click To Tweet

If this feels overwhelming and you still find yourself on the hamster wheel day after day, unclear of what to create and where to distribute it, you are not alone. In fact, only one out of three B2C marketers surveyed in CMI/Marketing Profs 2019 B2C Research Study had a documented content strategy.

Only one out of three B2C marketers surveyed in CMI/Marketing Profs 2019 #B2C Research Study had a documented content strategy. Click To Tweet

To help you up-level your content marketing efforts, we created  a 7-page content marketing guide. Fill out the form below to grab your copy of What Great Brands Do That Good Brands Don’t in Content Marketing now.

By:

https://newhorizons123.com/video-prod… 1) Content marketing costs 62% less than traditional marketing endeavors yet generates 3x the amount of leads. 2) 51% of B2B marketers prioritize creating visual assets as part of their content marketing strategy. 3) 54% of marketers feel they’re not maximizing their use of Instagram to achieve their goals. 4) 74.2% of companies say content marketing increased their lead quality and quantity. 5) In 2019, 84.5% of US companies with at least 100 employees will utilize digital content marketing strategies. 6) 71% of buyers/readers say they were turned off by content that seems like a sales pitch. 7) Content marketing will be a 300 billion dollar industry by 2019. 8) Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. 9) There are over 2 million blog posts published daily. 10) 52% of buyers strongly agree that if brands packaged relevant content together, it would help expedite the research phase. 11) 93% of B2B marketing professionals use content marketing. 12) B2B marketers spend 39% of their budget on content marketing. 13) By the end of 2019, Cisco estimates show 80% of all internet traffic worldwide will be video. 14) 61% of the most effective B2B content marketing professionals meet with their content teams daily or weekly. 15) Companies that implement content marketing strategies see 6x higher conversion rates than those who don’t. 16) Content marketing produces 3x the amount of leads as traditional marketing. 17) Companies that put their primary focus on content marketing generate more than 5x more conversions. 18) 28% of marketers have reduced their advertising spend to allocate more funds towards content marketing. 19) 78% of Chief Marketing Officers believe that custom content is the future of marketing. 20) 73% of organizations have someone in place to oversee their content marketing strategy. 21) 74% of CMOs have little to no confidence they have the right technology in place to achieve their marketing goals. 22) 86% of very effective organizations have a head of content strategy. 23) 48% of small companies have a documented content marketing strategy, whereas 41% of larger organizations have one. 24) Going forward, the projections reveal that video is likely going to comprise 82% of internet traffic by 2021. 25) About 90% of B2B buyers have expressed that online content greatly influences their purchasing decisions. Sources: DemandMetric: https://www.demandmetric.com/content/… HubSpot: https://www.hubspot.com/marketing-sta… Contently & Libris: https://contently.com/resource/libris… Curata: http://www.curata.com/resources/ebook… eMarketer: https://www.emarketer.com/content/who… Economist Group’s “Missing the Mark”: https://www.slideshare.net/LeanBack1/… Demand Gen Report 2018 Content Preferences Survey Report: https://www.demandgenreport.com/resou… CMI + MarketingProfs: http://www.iab.net/media/file/B2BRese… TopRank: http://www.toprankblog.com/2014/05/b2… IAB: https://www.mediapost.com/publication… CMI: http://contentmarketinginstitute.com/… Marketeer: http://marketeer.kapost.com/wp-conten… Kapost: http://resources.kapost.com/aberdeen-… Gartner: http://www.gartner.com/technology/res… Demand Metric: http://www.demandmetric.com/content/c… Nielsen CMO Report 2018: https://www.nielsen.com/us/en/insight… Cisco: https://www.cisco.com/c/en/us/solutio… #contentmarketingstatistics #digitalmarketing #videomarketing

Can You Get a Degree in Content Marketing? Top Classes for Skill-Hungry Students of All Ages

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Before I co-founded my company, Masthead Media in 2012, the practice of content marketing was very much experimental. Very few people outside of the still-nascent industry had even heard the term before, and it was virtually impossible to find a single class–let alone a full certificate program–that focused on content marketing.

Today, content has become an essential way that brands connect with audiences and its a compelling career field with ever-growing income opportunities.  Because there’s so much interest among would-be students, several companies (and at least two universities) have begun offering courses designed to prep the next generation of content marketers.

If you’re looking to make a career transition, or simply want to expand your skills as a marketer, here are six programs you should definitely consider.

While I wasn’t able to find a university that offers a full-degree program in content marketing (I predict that time will come soon!), NYU’s School of Professional Studies does serve up this eight-session in-person course that focuses on the strategic planning side of content.

In addition to traditional lectures taught by an instructor, you’ll hear from real-world speakers who are actively working within the content industry and break out into smaller groups to work on projects.

During the course, you’ll learn how to align a brand’s goals with specific kinds of multimedia content, repurpose content to maximize its value, and use analytics to tell if your efforts are working. One hidden benefit to attending this course (where I’ve a been a speaker) is networking opps: many students already work for major brands and are in class to sharpen their skills.

Cost: $900

The T Brand Studio (the branded content unit The New York Times) is renowned for executing groundbreaking campaigns with major advertisers such as Delta, Netflix, Adobe, BMW, and GE. Together along with the School of the New York Times, T-Brand is sharing its extensive knowledge of content marketing with students through this five-course online certificate program.

This beautifully shot digital program details the specific tools the T-Brand Studio uses to create high-quality native advertising (a specific element of content marketing) on behalf of brands. Taught by current and former T-Brand Studio staffers, the courses include “Story Mining and Strategy,” “How to Tell Brand Stories with Video,” and “Thinking About the Other Side?” a video geared toward journalists looking to make the switch to from journalism to branded content.

Cost: $1,450

I’ve been turning to HubSpot for years for well-written, insightful articles teaching every aspect of inbound marketing and customer relationship management. Considering the emphasis that the inbound marketing company puts on education, I’m not surprised they developed an 11-course, 32-video series design to teach students the fundamentals of content marketing. What’s amazing is that you can watch the courses online in a single afternoon: It takes just 4 hours to view them all (the related quizzes will take you a little longer)

The Hubspot course will help you learn a basic framework for producing goal-oriented content on a consistent basis, and to create (and repurpose) content designed to please both people and search engines. It’s a great way to learn or brush up on the fundamentals of content marketing before creating and executing your own strategy.

Cost: Free

Even if you’re getting into content marketing because you’re passionate about words, it’s critical to understand how to use the numbers to help you tell a better story. No platform is more widely used to do exactly that than Google Analytics. Most major brands use GA to track how customers are interacting with their content–but content teams don’t always know how to interpret the numbers and use them to make strategic changes.

If you want to make use of all of that incredible data, take full advantage of Google Analytics Certificate program. The course is the gateway to learning how to set up analytics on a website, customizing the numbers and information that you’re viewing, and staying on top of changes Google is making to the program. The videos and quizzes are super short–and you can come back to where you left off during your last lunch break viewing.  For those looking to transition careers, having a GA certification on your content marketing-focused resume is a major win.

Cost: Free

Okay, I’m officially obsessed with LinkedIn Learning (formerly Lynda.com), which I originally begin using to amp up my skills as an amateur photographer. Now I know it has a lot to teach me about content marketing, too.

The site (and related app) offer thousands of individual videos and full courses focused on every aspect of content marketing, from SEO Keyword Strategies to Marketing on Instagram to Becoming a Thought Leader.

Because I watch these videos and courses on my commute (and can’t stream content while underground on the subway) I love that I can download and watch them offline. It’s also really nice to see comments and rating from other LinkedIn users which gives me a good sense of whether any individual class or course will be worth my time.

Cost: Starting at $25/month or free with LinkedIn premium memberships

SEO is one of the trickiest aspects of content marketing to master–but doing so is crucial to ensure the content you spend hours and hours perfecting will actually be discoverable by a wide audience.

Udemy offers an easy beginners course (2.5 hours of video, 7 hours of audio), to help you learn how to add valuable keywords, tags, and search engine vocab into your brand’s or clients’ content. You’ll also get a stronger understanding of how to write content with search engines in mind, and check out SEO case studies from the AARP and Southwest Airlines.

Udemy offers plenty of other content marketing courses, which, like LinkedIn Learning, feature ratings and comments to help you hone in on the course that’s right for you.

Cost: SEO training is free; most courses starting at $11 

 

Are we missing any other great Content Marketing courses or degree programs? Please let us know on social @mastheadmedia.com

By: Amanda Pressner Kreuser Co-founder and managing partner, Masthead Media@mastheadmedia

 

Source: https://www.inc.com/amanda-pressner-kreuser/can-you-get-a-degree-in-content-marketing

 

Sociible – AUTOMATED Social Marketing Campaign Creator

 

Sociible is a brand new web-app creates fully-automated Social Marketing Campaigns in minutes by leveraging other people’s authority content for unlimited and hands-free traffic leads and profits in any niche! You and Your customer don’t Have To Pay For Ads, without Needing Any Experience, without an Owning Any Website or Technical knowledge and It’s as simple as 1–2–3: Create, Schedule, and Profits.

Let’s agree on one thing; Everyone needs traffic, especially automated and free Traffic. Your customer is going to love you and thank you for promoting this brand new fully automated software. With Sociible you can set up 100% automatic campaigns that will not only bring tons of traffic but will actually load them into your integrated auto responder. This function adds their Facebook verified email so that you don’t have to worry about people giving you fake emails or emails that they never use.

One featured that I discovered while researching for this Sociible review is the ability to gather all the content for your posts from other people’s posted content. It is super easy, just type in a keyword and Sociible will find you tons of content for you to pick from. Now that the content is gathered together in your dashboard so that you may choose the content that you want to use or save some for later.

Now that you have your content gathered you have a few options as to how to run your campaign. You can simply post now if you like to get the message out quickly. You can also schedule your post to come out at a future time or date. Using this feature you can product content streams for your campaigns. Lastly you can save your gathered content to past later at your convenience. Either way you have a lot of options to tailor your social media campaigns to be even more profitable.

Sociible gives you the ability to customize your social media campaigns and really dial them in to be more successful, engaging and most importantly profitable. BOTTOM LINE you can place your offer or optin over ANY PAGE on the internet! One of the main tools to accomplish this the content overlay. You can customize these and monetize with offers and and affiliate links.

In a nut shell, what we have here is another very clever release from Joshua Zamora. It only takes 5 easy steps to to set up a social media campaign with this app. You don’t need content, you don’t need a domain, you don’t need a website and you don’t need any internet marketing or coding skills to set this software into action.

By scheduling and customizing your campaigns you have the ability to “set it and forget it”. It is a complete system carefully designed to bring in profits, list build and to gather niche specific traffic to any offer.

Source: https://zamuraiapproved.com/sociible-special/

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Get Your Content Marketing Strategy Right With These Six Questions – Sandeep Rathore

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Content marketing is gaining huge acceptance among marketers to reach customers. In fact, 92% B2B marketers use content marketing to reach their target audience, and 86% B2C marketers consider content marketing a key strategy to target customers, according to the Content Marketing Institute. However, not all content marketers are able to achieve their objectives when it comes to getting content marketing ROI. Some are successful, while many struggle to make their content marketing efforts fruitful.

How to Come Up with the Big Idea for Your Content Marketing Strategy – Marcus Ho

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Every great product or brand starts with an idea. But how does an idea grow into a big idea that stops your audience in their tracks? It’s easy to fall into the trap of producing content without a clear idea behind your content strategy. If your organic traffic isn’t growing month over month, or if you find yourself continually spending advertising budget to acquire readers, this probably means that your content strategy lacks a big idea……

Read more: https://www.convinceandconvert.com/content-marketing/content-marketing-strategy-idea/

 

 

 

 

Your kindly Donations would be so effective in order to fulfill our future research and endeavors – Thank you

 

 

 

Making Sure Your Content Distribution Strategy Connects at the Right Time and Place – Kyle Harper

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In the same way that each person has a unique fingerprint, every brand seems to have their own complex publishing workflow. Your mix of ideation, editorial creation, and distribution sets you apart from any other—and your audience notices. For all the work involved in bringing even a simple blog post to a page, marketers want to know that their content will actually be seen……

Read more: https://www.skyword.com/contentstandard/marketing/making-sure-your-content-distribution-strategy-connects-at-the-right-time-and-place/

Your kindly Donations would be so effective in order to fulfill our future research and endeavors – Thank you

Reputation Management SEO – Hannah Taylor

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The internet is a wondrous tool that allows you to promote your brand and tell your story. However, that doesn’t mean others can’t also share their perspective. Whether these publishers are sharing false or accurate information, you want to make sure you’re doing your best to maintain control of how your story is being told and perceived by the masses. Contrary to popular belief, not all publicity is good publicity.

So, what should an individual or company do when their brand name is returning negative or unwanted results on search engines?

Let’s take a look at some common questions I have been approached with over the years.

  1. Is there any way to completely remove negative content about my brand from the internet?
  2. What is Brand Reputation SEO (sometimes called reverse SEO or negative SEO)?
  3. What steps can I take today towards managing my brand’s reputation in Google search results?

Is there any way to completely remove negative content about my brand from the internet?

Sometimes. Maybe.

Some firms claim to offer this service, but it comes with a hefty price tag and is not guaranteed (Ironistic is not one of those firms). The only real method one can take to remove something from the internet is to contact the webmaster directly and request that it be removed. I find this tactic has a meager rate of success as many authors will not take further action. You also run the additional risk of fueling the fire, inspiring them to write additional content on the matter or promoting the existing content more heavily.

However, keep in mind that if the posted content is genuinely wrong and potentially damaging to you or your business, talk to your lawyer.  An official cease and desist letter from a law firm can work wonders at times! There are certain situations where you can have information removed from Google, but in most cases, you will need to contact the webmaster – especially if you want it removed from the internet entirely.

So, if this isn’t the best option – what is? Enter brand reputation management SEO.

What is Brand Reputation Management SEO?

Brand reputation SEO is one tactic to aid in online reputation management through traditional search engine optimization best practices. The concept is simple – when someone does a Google search for your brand name, you want to control as much real estate at the top of search results with positive content so that any potentially harmful or brand-damaging content is buried lower in search results.

What steps can I take today towards managing my brand’s reputation in organic search results?

Let’s take a look at how you can start gaining control over search results through reputation management SEO tactics. Below is the process I use when assisting clients in this very situation.

1) Planning & Strategy

Do your research.

Identify which keyword variations of your brand are returning the unwanted results. Focus on this list for your brand reputation SEO efforts.

Examine existing online properties.

Create a list of all existing sites (on separate domains) that you have control over. This could include your company website, your personal website, social media channels, YouTube videos, managed local listings, and so on. Then, evaluate where your managed web properties rank in relation to the unwanted search results – later, you will focus on optimizing these properties for the keywords identified.

Explore additional opportunities.

Next, determine other opportunities for content generation around your brand name on other domains. Is there an opportunity to put out positive press releases about your brand? Can you find other listings of your business that you could claim and manage? Are there other positive ranking articles by other authors that you could contact and request certain optimization updates be made? Are there videos you have or could produce to be optimized for your brand?

Plan your tactics.

Finally, put together a list of specific tactics you plan to use to regain control of your brand or name in search engine results. I’ve included some general recommendations below; however, these should be custom tailored based on your specific situation.

2) General SEO Tactics and Tips for Building Out Your Task List

Use these SEO best practices to include your name in all existing and newly created positive content.

Include your name as the title tag of the page or post.

The page’s HTML title tag is one of the most important aspects of SEO. Search engine crawlers will look at this to determine what the page is about – so we want them to know it is about you! Keep this in mind for things such as social media profiles and listings sites as well, as most of these sites will default to using your profile name as the title tag.

Include your name in the page URL.

When possible, make sure your name or business name is included in the URL. If you are optimizing for a keyword/name that has multiple words in it, include a special character (typically a hash) between words to indicate a space to web crawlers. For example https://www.ironistic.com/team/hannah-taylor/ or https://www.linkedin.com/in/fosschris/.

Include your name in the content.

Make sure the variation(s) of your name that you are monitoring is within the content of the page. You’ll want to make sure you’re not keyword stuffing but incorporating variations of the brand name naturally within the content.

Include images with keyword rich alt text and file names.

For the content pages you are working on, always include an image of the business or person for which you are optimizing for. Save the image file using a name that corresponds to what you are optimizing for and then add an optimized HTML image alt tag.

Additionally, you can post images on sharing sites such as Pinterest, Twitter, Flickr, Instagram and Facebook with optimized file names. These images may appear in image search results.

Build additional websites.

If you don’t have one already, consider building a website or multiple websites using the identified keywords as the domain and filling it with SEO rich content. The website we developed for Karen Curione is a great example of a resume site that is optimized for Karen’s name.

Karen Curione

Build domain authority.

For the websites you own and the positive content you want to promote, you’ll also want to monitor the domain authority and work on improving that over time through high-quality link building. Link building can be time-consuming and challenging, but it is an essential aspect in improving your organic rankings. Need to learn more? Here are 7 facts about link building for SEO.

Don’t forget about the power of video SEO.

Did you know that YouTube is the second largest search engine behind Google? Your brand name will get searched for directly within YouTube plus YouTube videos can also appear in Google organic search results! I have a whole bag of tricks when it comes to optimizing videos on YouTube so I’ll write about that in my next post. Sign up for our email using the form to the right to see future posts!

Consider adding PPC to your bag of tricks.

If you’re looking for a quick win on taking up some valuable real estate with positive content about your brand, consider running a paid advertising campaign to bid on the keyword you identified earlier. Your ad will appear at the top of the search results and will effectively “push” negative results further down the page.

3) Monitoring & Reporting

This isn’t an overnight fix, so you’ll want to be sure and monitor your progress over time. I recommend setting up some sort of keyword-based web monitoring through free or paid tools so you can be alerted of new negative or positive content around your brand, such as Google Alerts (Free) or Brand24 (paid).

I also strongly recommend putting together progress reports on a regular basis. Take screenshots of the search engine results from your keyword list previously identified before you start implementing the tactics below. Then, periodically take screenshots of the same results so you can compare over time. I like to highlight the negative mentions in red and report on how many unwanted results are showing up on the first. Do this for any search engine (Google, Bing, Yahoo!, YouTube, etc.) that you are concerned about.

4) Get to Work

At this point, you’ve evaluated the situation, put together your plan of tactics, and are ready to start monitoring your progress. Now the real work begins. Start by identifying the “low hanging fruit” based on what you think will have the most significant impact and focus on those tactics first. I suggest putting all of the tactics you’ve identified into a task list and prioritizing them based so you can make sure you’re spending your time in the best way possible.

Feeling overwhelmed?  Ironistic can help! We can put together a customized brand reputation SEO strategy for your specific situation and work with you on an ongoing basis to execute tactics and report on our progress.

Your kindly Donations would be so effective in order to fulfill our future research and endeavors – Thank you

What is Hotter than Content Marketing? Yes, it’s Agile Content Marketing – Neema Kapoor

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Agile developed in response to a fast marketplace where customer requirements, and the marketplace itself, were changing so rapidly that it became important to work in “sprints” — as opposed to the “marathons” many are used to. Agile provides a faster go to market, test, and modification opportunity. This stands in sharp contrast to the previous “waterfall” method which worked in sequential processes based on a set in stone strategy. It would often be outdated by the time the marketing products were completed.

While the principles of Agile were initially developed for software development, they have in recent years been successfully applied to the discipline of marketing and, more specifically, content marketing by companies that include Google, Facebook, Yahoo, Salesforce, Microsoft, Amazon, and just about every other leading technology company today. Read more here.

The truth is that the dynamics of content creation are not very different from software development and the same issues that plague a linear model of software development can impede the efficiency of a content campaign. This is especially true when trying to create user relevant content where people’s interests change from day to day. Teams of content strategists and developers can no longer expect the luxury to work head down for weeks or even days at a time as the digital and economic landscape, search algorithms, and user buzzwords shift dramatically.

KEY REASONS WHY AGILITY IN CONTENT MARKETING IS SO IMPORTANT

  • Given that nearly 99% content is recycled, repurposed, and commoditized, especially those centered on trending keywords – the faster you hit the ground, better the chances of success. (In the wake of the iPhone launch, companies that created anecdotal, informative, and insightful content in real time emerged winners!) –
  • There is almost never anything like a “SURE thing” in content marketing. There is simply no foolproof way to predict the next consumer trend or disruption in our audience’s attention making almost all of content strategy “intelligent guesswork”. An agile content strategy factors in the need to produce, test, and modify in short bursts, thus increasing the chance of success.
  • Given that the market place is unpredictable, it is therefore worthwhile to produce small but individually relevant pieces (or 8 articles on different aspects of Google SERP features that can be integrated into an e-book) rather than take on a voluminous 1000 page tome that may take months to complete by which time a similar book or individual articles from competitors may already be in circulation not to mention that the features themselves may have evolved.

Your kindly Donations would be so effective in order to fulfill our future research and endeavors – Thank you

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