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Find The Content That Works & The Influencers Who Matter

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Of all the goals you have for your content, the most important is engagement. Sure, traffic is great, but if your content doesn’t engage that traffic, you won’t see the results you were after.

While many options exist, interactive content is designed with the sole purpose of grabbing your visitors’ attention and keeping it until they are satisfied. Fortunately, with the help of an interactive content marketing platform, it’s never been easier to produce this kind of valuable content.

4 Examples Interactive Content Marketing Platform

Furthermore, there are only four main types of interactive content you need to consider for your website. Better still,
with the right interactive content marketing platform, just about anyone can
create an engaging example quickly and, often times, for free.

1. Quizzes

Maybe the most popular form of interactive content is the basic quiz. They’re simple to create and take. Yet, quizzes can produce absolutely incredible results. In fact, Women.com owns well over half the engagement for quizzes, dominating even Buzzfeed, which is probably better known for this kind of interactive content.

Their quizzes aren’t overly complicated, either. Check out their most successful one, “Quiz: Only 1 In 50 People Can Identify These 16 Grammar Mistakes. Can You?

SurveyMonkey
is an extremely popular interactive content marketing platform and is also completely free to use. Otherwise, Quiz Maker offers three different options.

2. Calculator and Tools

Online calculators do more than just help readers add and subtract. They help readers by making convoluted calculations much easier. For example, if you wanted to know what the “Tax Cuts and Jobs Act of 2017” would mean for you, the NY Times’ tax calculator requires you to only answer four questions.

Another extremely popular tool is a mortgage calculator. Just about every major mortgage originator and real-estate advice site offers one. That’s because those in the market for a new home absolutely need this information, but would rather not conduct complex calculations in order to receive it (or find out for the first time when they’re in a lender’s office).

Take a look at this mortgage calculator from NerdWallet for an excellent example of how you can use an interactive content marketing platform to create a winning webpage that will bring you traffic for years to come. If you’re looking for a free interactive content marketing platform to build your site a calculator, try uCalc or Calculoid. For those who may need more from their calculators, ContentTools is an excellent choice.

3. Interactive Visuals

Interactive visuals make it easier for people to understand complicated concepts by illustrating them with visuals. As opposed to an infographic, though, these visuals allow the viewer to adjust the input for specific outcomes. One really fun example that showed up in recent years was “Winds and Words”:

“Using data collected
from script dialogue and other sources, this experiment analyzes and visualizes
characters’ words and interactions from the first six seasons of HBO’s Game of
Thrones.”

If you watched the show, you know how daunting it could be at times to remember the dozens of characters’ interactions with one another, year-after-year. The fun tool shows users whom every character spoke to – and how often – broken down by season. This type of marketing asset is possible with an interactive content marketing platform like R Shiny. It’s too involved for any sort of free software, but the results are clearly
worth it.

4. Timelines, Sliders, and More

Finally, another fantastic way to use an interactive content marketing platform is to create a timeline or slider that shows the progression of a product, service, or event. For example, check out this cool timeline that documents the evolution of the iPhone. With just one click-at-a-time, you can watch as the model in front of you changes. That’s a lot more interesting than simply seeing them all laid out in one static visual because it gives you a much better sense of how the device’s dimensions changed over time.

Another interesting example shows how diversity in tech grew between 2014 and 2017. Once again, a simple side-by-side comparison of each year would have sufficed, but it’s far more engaging when you can look at each metric and see exactly how it changed with just a simple click. If your site needs a timeline, Preceden offers a free trial, yet it’s trusted by brands like Netflix and Slack. Otherwise, R Shiny is also great for this kind of content.

The Most Important Rule When Creating Interactive Content

Now that you understand what interactive content is and what your four main options are, the next step is deciding which would make the most sense for your business. As you research the different types of interactive content that is successful in your market, you’ll see that even in a single category – say quizzes – there’s no limit to what you can do. In terms of the questions you ask, the interface of the quiz, how results are provided, etc., the sky’s the limit.

However, remember this quote from the founder of “Convince and Convert,” Jay Baer, about content creation: “One of the best ways to succeed with modern marketing is not to try to be amazing, but just be useful.” Bells and whistles are great, but if your interactive content doesn’t actually provide the answers your market wants, don’t expect it to attract much attention for very long.

Keep in mind, too, that those answers don’t necessarily have to be life-changing. Finding out how much of a mortgage you can afford is great, but clearly, many of Women.com’s readers were interested in discovering if they could name “All 15 of These 80s Hits by One Line.” Different markets. Different interactive content.

It’s Never Been Easier to Create Interactive Content

Depending on the kind you want to create, an interactive content marketing platform could produce your next post by the end-of-the-day and for absolutely free.

By: Susan Moeller

Source: BuzzSumo: Find the content that works and the influencers who matter

1.58K subscribers

An introduction to the h5p framework, with examples.

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How To Curate All The Content You Need In Your Business With Curation Lab

 

If you are thinking of writing the content yourself, you will spend 2-4 hours a day, 5 days a week. After this, you won’t have time left to focus on the money-making activities of your business.

Understandably…companies either outsource (content creation), hire full-time content writers…

…or just give up on creating quality content marketing plan for their business.

Which path will you take?

The first to go out of business are the ones that don’t have a content marketing SYSTEM in place.

Leaving out content marketing from your marketing strategy is suicidal for your business.

The second ones to go bust are the ones that outsource content creation on platforms like Fiverr and UpWork. As they say – when you pay peanuts, you will get monkeys! Most businesses that rely only on these platforms either end up paying too much, or pay too little for bad content quality. Which results in terrible content marketing.

Check how expensive these services can get:

So paying $500 for an article…

…or paying someone $125 per hour for content writing is not really financially recommended.

You can also choose to hire these people as freelancers, but to begin with, you will not be their only client.

…and at prices like these, they will soon run your bank empty, even before you start getting paid as an affiliate or product creator.

Why waste money when you can use our system?

…and it’s time to reveal this system to you:

Create UNLIMITED Content For Yourself And Your Clients…

The system that I want to share with you is – Content Curation.

More specifically – content curation on your blog and social media, to drive traffic and sales.

Now I know you’ve seen other people talk about this before.

You have probably even TRIED it, but not as successfully as you would like.

Well, we do something different.

We have introduced AUTOMATION into the system, so we don’t need to search everywhere for worthy content to curate.

In 3 simple steps, here’s how this system works:

  • You INSTANTLY find content that is trending or going viral (no need to hire people to do this, our system does it for you)
  • You share it on social media and your blog with a single click (no need to do manual copy and pasting!), and
  • You stack up campaigns so that you continue to get traffic, automatically! And you move FAST!

This is EXACTLY what these influencers were doing.

They were using expensive tools like BuzzSumo to find this trending and relevant content. Some even had teams of 5 to 10 people working AROUND THE CLOCK to curate viral content from RSS feeds, and other websites online.

Then, they were using this content to get more engagement and profits.

Upon realization, and looking at what existed in the market…

My team and I got to work and created a POWERFUL tool that was based on the SAME concept as BuzzSumo, but not as expensive.

A tool that helps us curate viral and trending content in just a few seconds.

The ONLY difference is that unlike these other guys – I am going to let you HAVE this tool (and my system) and save you a LOT of time and a HELL LOT of money…

Source: How To Curate All The Content You Need In Your Business With Curation Lab | Online Marketing Tools

15 Content Marketing Statistics that Prove the Value of Your Efforts

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Let’s take a pause. You’ve been running on the content hamster wheel, hopefully executing on an informed and actionable content marketing strategy. But what’s it all for? Why are we doing it in the first place?

Let these 15 content marketing statistics remind you that, yes, you are on the right path.

For starters, in 2019, roughly 25.8% of internet users were blocking advertising on their connected devices. Ad targeting is going to get increasing more complex with new privacy regulations being introduced and the implementation of cookie-blocking technology being led by Apple and Firefox.

Advertising will continue to become increasingly more expensive and complex. And not to mention, consumers prefer content to advertising.  In fact, 70 percent of people would rather get information about a company or learn something from an article or blog post rather than from a traditional advertisement. (Demand Metric)

70% of people would rather get information about a company or learn something from an article or blog post rather than from a traditional advertisement. Click To Tweet

Throughout the funnel, good content is becoming increasingly important. Whether creating your own, aggregating content from experts or facilitating UGC, content can bring exponential value to your marketing efforts.

Let’s take a look at the impact of content throughout the marketing funnel with these 15 content marketing statistics:

1. Knowing your audience and understanding their preferences is essential. For instance, only 22% of millennials want to see email from a brand they support, while 57% of 45 – 54-year-olds do. (HubSpot)

2. Conversely, 52% of millennials want to see video from brands they support while only 25% of those 45-54 do. (HubSpot)

3. 71% of a B2B respondent pool stated they reviewed a blog while on their buying journey. (Demand Gen Report)

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B2B content statistic

4. 32% of consumers check out a brand’s social media presence before checking out their website. (Animoto)

5. Podcasts were cited by 64% of B2B respondents as a valuable content format in the early stage of the buying journey — only falling short of infographics (76%) (Demand Gen Report)

6. People today have 2X more interactions with brands on mobile than anywhere else. (Think with Google)

7. Cisco projected that more than 80% of all Internet traffic will be video by 2021—which means brands definitely need a video content strategy. (Cisco)

8. 87% of consumers want more video from brands. (Hubspot)

9. Instagram is the fastest-growing platform for driving purchases with video. (Animoto)

10. When asked how they’d most like to learn about a new product, over two-thirds (68%) of consumer said a short video would be best, way ahead of text-based articles (15%),infographics (4%) presentations and pitches (4%) ebooks and manuals (3%). (Wyzowl)

11. 65% of B2B content consumers strongly agree they have higher preferences for credible content from industry influencers. (Demand Gen Report)

12. 73% of consumers have been impacted by a brand’s social media presence when making a purchase decision. (Animoto)

13. Per dollar, content marketing produces 3 times more leads. (Kapost/Oracle Eloqua)

14. Content marketing generates over three times as many leads as outbound marketing and costs 62% less. (Demand Metric)

Content marketing generates over three times as many leads as outbound marketing and costs 62% less. Click To Tweet

15. On average, content marketing costs 41% less than paid search, (Kapost/Eloqua)

On average, content marketing costs 41% less than paid search Click To Tweet

If this feels overwhelming and you still find yourself on the hamster wheel day after day, unclear of what to create and where to distribute it, you are not alone. In fact, only one out of three B2C marketers surveyed in CMI/Marketing Profs 2019 B2C Research Study had a documented content strategy.

Only one out of three B2C marketers surveyed in CMI/Marketing Profs 2019 #B2C Research Study had a documented content strategy. Click To Tweet

To help you up-level your content marketing efforts, we created  a 7-page content marketing guide. Fill out the form below to grab your copy of What Great Brands Do That Good Brands Don’t in Content Marketing now.

By:

https://newhorizons123.com/video-prod… 1) Content marketing costs 62% less than traditional marketing endeavors yet generates 3x the amount of leads. 2) 51% of B2B marketers prioritize creating visual assets as part of their content marketing strategy. 3) 54% of marketers feel they’re not maximizing their use of Instagram to achieve their goals. 4) 74.2% of companies say content marketing increased their lead quality and quantity. 5) In 2019, 84.5% of US companies with at least 100 employees will utilize digital content marketing strategies. 6) 71% of buyers/readers say they were turned off by content that seems like a sales pitch. 7) Content marketing will be a 300 billion dollar industry by 2019. 8) Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. 9) There are over 2 million blog posts published daily. 10) 52% of buyers strongly agree that if brands packaged relevant content together, it would help expedite the research phase. 11) 93% of B2B marketing professionals use content marketing. 12) B2B marketers spend 39% of their budget on content marketing. 13) By the end of 2019, Cisco estimates show 80% of all internet traffic worldwide will be video. 14) 61% of the most effective B2B content marketing professionals meet with their content teams daily or weekly. 15) Companies that implement content marketing strategies see 6x higher conversion rates than those who don’t. 16) Content marketing produces 3x the amount of leads as traditional marketing. 17) Companies that put their primary focus on content marketing generate more than 5x more conversions. 18) 28% of marketers have reduced their advertising spend to allocate more funds towards content marketing. 19) 78% of Chief Marketing Officers believe that custom content is the future of marketing. 20) 73% of organizations have someone in place to oversee their content marketing strategy. 21) 74% of CMOs have little to no confidence they have the right technology in place to achieve their marketing goals. 22) 86% of very effective organizations have a head of content strategy. 23) 48% of small companies have a documented content marketing strategy, whereas 41% of larger organizations have one. 24) Going forward, the projections reveal that video is likely going to comprise 82% of internet traffic by 2021. 25) About 90% of B2B buyers have expressed that online content greatly influences their purchasing decisions. Sources: DemandMetric: https://www.demandmetric.com/content/… HubSpot: https://www.hubspot.com/marketing-sta… Contently & Libris: https://contently.com/resource/libris… Curata: http://www.curata.com/resources/ebook… eMarketer: https://www.emarketer.com/content/who… Economist Group’s “Missing the Mark”: https://www.slideshare.net/LeanBack1/… Demand Gen Report 2018 Content Preferences Survey Report: https://www.demandgenreport.com/resou… CMI + MarketingProfs: http://www.iab.net/media/file/B2BRese… TopRank: http://www.toprankblog.com/2014/05/b2… IAB: https://www.mediapost.com/publication… CMI: http://contentmarketinginstitute.com/… Marketeer: http://marketeer.kapost.com/wp-conten… Kapost: http://resources.kapost.com/aberdeen-… Gartner: http://www.gartner.com/technology/res… Demand Metric: http://www.demandmetric.com/content/c… Nielsen CMO Report 2018: https://www.nielsen.com/us/en/insight… Cisco: https://www.cisco.com/c/en/us/solutio… #contentmarketingstatistics #digitalmarketing #videomarketing

What is Minimalist Content Marketing?

In today’s #ContentOnContent, we’re gonna be talking about what minimalist content marketing is, and why it’s such an important content marketing trend for you to embrace and just give a big old hug in 2019.

I spoke about this at HubSpot’s INBOUND conference earlier this year. And not to brag or anything (because it actually filled me with anxiety), but the presentation was completely booked about a week before the conference even started.

That told me, clearly this is something a lot of marketers need to learn more about. And people who didn’t attend the conference deserve to learn about it too. So let’s do it.

But before we dive into this minimalist content marketing approach, we first need to look at what most marketers are currently doing with content.

The Old Way: More Cowbell Content Marketing

The way most of us are used to doing content marketing is a very maximalist approach. I like to call it “More Cowbell Content Marketing.”

Remember that SNL sketch?

In the sketch, no matter what the question is, no matter what the problem, is or what the song was missing, the prescription is “more cowbell.”

It’s the same thing with content marketing and creation.

With More Cowbell Content Marketing, no matter what the problem or goal, the prescription is “more content.”

And that mindset and that approach might work when you’re first starting out with content marketing for your business. At that point, you don’t have existing content to work with, so you have no choice but to create stuff from scratch.

But once you’ve been using content marketing for a while, that just does not make sense anymore. Not at all.

The Problem With More Cowbell Content Marketing

Always remember that the goal of content marketing is not to create content. Even if your job title is technically “writer” or “content creator.”

Because even then, you don’t get rewarded by your boss or clients (or at least you shouldn’t) for how many words you write, how often you publish, or anything like that.

It’s not about creating content, it’s about getting results from that content.

Find customers, make money, freaking DO BUSINESS.

Content is just the mechanism that you’re using to do that.

How Minimalist Content Marketing is Different

Minimalist content marketing is about creating as little as possible to meet those marketing goals.

This is in stark contrast to the more cowbell approach, which wastes your time and energy and pulls you away from your big picture goals.

You’re too focused on keeping up with that content treadmill.

And I mentioned earlier that I’m a dancer, right? As a dancer, let me tell you:

A treadmill is one of the most boring forms of exercise. And it’s not a great content strategy, either.

Instead of running endlessly on the constant content treadmill, you need to step off every now and then to say, “how is this content performing? Is that actually getting results? What else can we do?” 🤔

If you caught the last #ContentOnContent, about Bruno Mars and Cardi B and Finesse, you know, I love me a good remix. It’s true for music, and it’s true for content marketing.

How Minimalist Content Marketing Saved My Own Butt

I like to say that I’m the perfect combination of smart, ambitious, and lazy. 💁🏻‍♀️

I set big goals and can create strategic plans to meet them. But still, at the end of the day, I am lazy af.

Through no fault of my own, I don’t have the energy to hustle — not with multiple mental and physical chronic illnesses.

At one point, I thought this would mean I’d need to end my career in content marketing.

To keep going, I HAD to get amazing at figuring out exactly how much work needs to be done…and then literally no more.

Because I need to be so careful with my energy (shout-out to spoon theory!), I’m *always* calculating how to meet new marketing goals with existing content.

So minimalist content marketing saved my own a$$ and career.

“But what does it mean? How do I do it?”

If you’re familiar with the minimalism movement, a big part of it is defining what “enough” is, and not going beyond that. Another part is making the most of what you already have.

That’s the energy we need to be bringing to our content marketing.

We need to define how much content it should reasonably take to meet our business goals, create that, then go use it. Get it into the hands of our customers (or potential customers).

Successful content marketing isn’t about like how big your marketing campaigns are, how often you publish, your watch time on YouTube, or whatever other vanity metric Forbes just published an article about.

It is about meeting your marketing goals. Using content.

And minimalist content marketing focuses on that, instead of just creating content for the hell of it.

The 3 Rules of Minimalist Content Marketing

As I explained at INBOUND, there are three basic rules of minimalist content marketing:

1. Focus on usage, not creation

First, focus on using content, not creating. Again, your job as a marketer isn’t to create content, even if it technically is. The reason your job exists is for that content to do something an be used.

And so when you create content with that in mind, you can create content that better meets your goals, and is put to work in more strategic ways.

2. Create just as much content as you need, then make it work

The second rule of minimalist content marketing is to create just as much content as you need. Because again, it’s not the focus that we all though it was, for the past so many years of content marketing.

Create what you need, just as much as you need, and then go off and do something with it.

Promote it. Distribute it. Repurpose it.

Keep putting it in front of your target customers (strategically, of course) until they’re your actual customers. At least, if your goal is lead gen and conversions.

For retention content, as another example, keep offering customers the right content until they’ve repurchased or resubscribed.

Whatever you’re using content for, create the content, then go use it. Don’t lose sight of that bigger picture while you’re drowning in blog post optimization.

3. Look to remixing and repurposing existing content before resorting to creating something new

If we’ve been friends for awhile, you know that I’m all about remixing and repurposing content, and any way to get more from your existing content.

Because if your company has been using content marketing for a while already, like most of the companies that I’ve worked for or with, you already have tons of blog posts to work with.

You don’t need more, you need better.

You can go back and make those old pieces of content work so much better instead of starting from scratch.

So focus on that.

If you already have a ton of foundational stuff to work from, you don’t need to create a new blog post every time you need a blog post.

Instead go pull something that could be better, or has some kind of hidden potential. Grab that and make it better, so it meets your current goals.

Once they have that foundation to work from, smart marketers use that instead of always starting from scratch.

Get off the treadmill and on board with minimalist content marketing

If you’re ready to make your content marketing strategy a little bit more minimalist in 2019, go ahead and check out my video from last week.

And let me know in the comments if you’re onboard with minimalist marketing.

Finally, remember there is nothing, NOTHING, wrong with being lazy as long as you are smart and strategic about it.

By: Brittany Berger

 

Source: What is Minimalist Content Marketing? – Brittany Berger

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    Your Marketing Stinks Like Fear That’s Why Your Content is Getting Ignored

    Fear is like sex, sweet onions, and a seven-day road trip: Once the stink gets on you, it’s hard to shake. And, when it comes to the marketing strategies used and the content created by most organizations, that stink is so overwhelming it drives their audience toward any alternative that seems even remotely bold.

    How do you gauge the influence fear has in your approach to marketing, communications, and content?

    It’s relatively simple.

    Do you make decisions about marketing, communications, and content based on:

    • Unwritten industry norms?
    • A desire to appeal to every possible audience?
    • A reluctance to be the first?
    • An avoidance of anything remotely controversial or political?
    • A lack of faith in your marketing and communications team?
    • A lack of knowledge about (or worse, judgement of) modern, diverse cultures and generations?
    • The way you’ve always done it?
    • An unwillingness to avoid making anyone angry?
    • A worry that you’ll look, feel, or get called stupid?

    If the answer is yes to any of these questions, fear is playing a big role in your marketing and content creation.

    Fear can be useful. For example, that guy who made the documentary where he canoodled with grizzly bears before being eaten by a grizzly bear could have used a little more natural fear encoded in his DNA.

    But you aren’t canoodling with grizzly bears.

    You are running a business.

    In business, fear is the fastest road to irrelevancy.

    And irrelevancy is failure.

    To better understand how fear leads directly to irrelevancy in your marketing and communications, take a broader view of the word “content.” That word means more than just Instagram posts, videos, and blogs.

    Content also includes movies, books, music, and art.

    Using that definition, think of the content that forms big parts of our shared cultural history. Think Uncle Tom’s Cabin, The Grapes of Wrath, Invisible Man, Star Trek, The Twilight Zone, every Motown record Berry Gordy ever produced, “This Land is Your Land,” every painting Frida Kahlo ever painted, The Catcher in the Rye, every book Toni Morrison ever authored–all part of our shared history.

    Combined, all the great works of content like the ones mentioned above represent an immeasurably small percentage of all the content produced, period. But the content we remember? The content that changes all of us collectively, and each of us individually? Behavioral change is the goal of any marketer, and content that succeeds in changing behavior–regardless of whether it is a great novel or a thirty-second commercial–is fearless.

    Always.

    Every time.

    The same is true for your organization’s marketing and communications strategy. The only way to succeed as a marketer is to be heard, and the only way to be heard is to be fearless.

    Finally, being bold and being fearless do not justify using Gandhi’s voice to sell Hyundais during the Super Bowl. That sort of “fearlessness” is just cynicism with good cinematography.

    Plus, everyone knows Gandhi would never drive a Hyundai Accent.

    The man was a revolutionary.

    And revolutionaries only drive the all-new, redesigned Hemi-powered Dodge Ram.

    Be bold.

    Be fearless.

    Be a better marketer.

     

    By: Dustin McKissen

    Source: Your Marketing Stinks Like Fear. That’s Why Your Content is Getting Ignored | Inc.com

    Can You Get a Degree in Content Marketing? Top Classes for Skill-Hungry Students of All Ages

    4.jpg

    Before I co-founded my company, Masthead Media in 2012, the practice of content marketing was very much experimental. Very few people outside of the still-nascent industry had even heard the term before, and it was virtually impossible to find a single class–let alone a full certificate program–that focused on content marketing.

    Today, content has become an essential way that brands connect with audiences and its a compelling career field with ever-growing income opportunities.  Because there’s so much interest among would-be students, several companies (and at least two universities) have begun offering courses designed to prep the next generation of content marketers.

    If you’re looking to make a career transition, or simply want to expand your skills as a marketer, here are six programs you should definitely consider.

    While I wasn’t able to find a university that offers a full-degree program in content marketing (I predict that time will come soon!), NYU’s School of Professional Studies does serve up this eight-session in-person course that focuses on the strategic planning side of content.

    In addition to traditional lectures taught by an instructor, you’ll hear from real-world speakers who are actively working within the content industry and break out into smaller groups to work on projects.

    During the course, you’ll learn how to align a brand’s goals with specific kinds of multimedia content, repurpose content to maximize its value, and use analytics to tell if your efforts are working. One hidden benefit to attending this course (where I’ve a been a speaker) is networking opps: many students already work for major brands and are in class to sharpen their skills.

    Cost: $900

    The T Brand Studio (the branded content unit The New York Times) is renowned for executing groundbreaking campaigns with major advertisers such as Delta, Netflix, Adobe, BMW, and GE. Together along with the School of the New York Times, T-Brand is sharing its extensive knowledge of content marketing with students through this five-course online certificate program.

    This beautifully shot digital program details the specific tools the T-Brand Studio uses to create high-quality native advertising (a specific element of content marketing) on behalf of brands. Taught by current and former T-Brand Studio staffers, the courses include “Story Mining and Strategy,” “How to Tell Brand Stories with Video,” and “Thinking About the Other Side?” a video geared toward journalists looking to make the switch to from journalism to branded content.

    Cost: $1,450

    I’ve been turning to HubSpot for years for well-written, insightful articles teaching every aspect of inbound marketing and customer relationship management. Considering the emphasis that the inbound marketing company puts on education, I’m not surprised they developed an 11-course, 32-video series design to teach students the fundamentals of content marketing. What’s amazing is that you can watch the courses online in a single afternoon: It takes just 4 hours to view them all (the related quizzes will take you a little longer)

    The Hubspot course will help you learn a basic framework for producing goal-oriented content on a consistent basis, and to create (and repurpose) content designed to please both people and search engines. It’s a great way to learn or brush up on the fundamentals of content marketing before creating and executing your own strategy.

    Cost: Free

    Even if you’re getting into content marketing because you’re passionate about words, it’s critical to understand how to use the numbers to help you tell a better story. No platform is more widely used to do exactly that than Google Analytics. Most major brands use GA to track how customers are interacting with their content–but content teams don’t always know how to interpret the numbers and use them to make strategic changes.

    If you want to make use of all of that incredible data, take full advantage of Google Analytics Certificate program. The course is the gateway to learning how to set up analytics on a website, customizing the numbers and information that you’re viewing, and staying on top of changes Google is making to the program. The videos and quizzes are super short–and you can come back to where you left off during your last lunch break viewing.  For those looking to transition careers, having a GA certification on your content marketing-focused resume is a major win.

    Cost: Free

    Okay, I’m officially obsessed with LinkedIn Learning (formerly Lynda.com), which I originally begin using to amp up my skills as an amateur photographer. Now I know it has a lot to teach me about content marketing, too.

    The site (and related app) offer thousands of individual videos and full courses focused on every aspect of content marketing, from SEO Keyword Strategies to Marketing on Instagram to Becoming a Thought Leader.

    Because I watch these videos and courses on my commute (and can’t stream content while underground on the subway) I love that I can download and watch them offline. It’s also really nice to see comments and rating from other LinkedIn users which gives me a good sense of whether any individual class or course will be worth my time.

    Cost: Starting at $25/month or free with LinkedIn premium memberships

    SEO is one of the trickiest aspects of content marketing to master–but doing so is crucial to ensure the content you spend hours and hours perfecting will actually be discoverable by a wide audience.

    Udemy offers an easy beginners course (2.5 hours of video, 7 hours of audio), to help you learn how to add valuable keywords, tags, and search engine vocab into your brand’s or clients’ content. You’ll also get a stronger understanding of how to write content with search engines in mind, and check out SEO case studies from the AARP and Southwest Airlines.

    Udemy offers plenty of other content marketing courses, which, like LinkedIn Learning, feature ratings and comments to help you hone in on the course that’s right for you.

    Cost: SEO training is free; most courses starting at $11 

     

    Are we missing any other great Content Marketing courses or degree programs? Please let us know on social @mastheadmedia.com

    By: Amanda Pressner Kreuser Co-founder and managing partner, Masthead Media@mastheadmedia

     

    Source: https://www.inc.com/amanda-pressner-kreuser/can-you-get-a-degree-in-content-marketing

     

    Why Link Building Should Still Be An SEO Priority In 2019

    The Moz update on March 5 this year was the proverbial straw that broke GoodFirms’ back.

    GoodFirms’ Domain Rankings had gone down, not like spiraling down, but by a few notches – from 48 to 44, and we knew we had to pull the plug on low-quality content activities such as guest posting on lower DAs, half-baked blogs and so on.

    For starters, Google, of the many factors involved, uses link quality to determine the authority and relevancy of your site. For example, if Jeffbullas.com is linking one of their articles to GoodFirms’ research papers, or blogs, it means the former is passing link juice to the latter, which is incredibly valuable in Google’s eyes. By the same token, if our blog posts are linking to other top sites articles that are also considered a good thing from Google’s point of view.

    So, when things went wrong, we knew we had to re-align our link building activities in keeping with Google’s algorithm. For instance, we had shelved guest blogging on top sites for some time now because it had become a huge pain in our neck. But then, when our DA took a beating at the hands of grouchy Google, we knew, in our mind, that partly our DA crises could be related to going slow on generating high-quality content, whether it was in terms of guest blogs, research papers, in-house blogs and more.

    As it turns out, all these strategies help generate quality inbound links.

    So, here we go, a bunch of link building tactics we are already using to fire up your link building activities in 2019.

    #1. Be game to guest blog

    I am the CEO of a Guest Posting Corporation.

    Wait! Scratch that!

    I am the President of a Guest Posting Corporation.

    Ah! Just kidding guys!

    But then, on a serious note, I keep using these pseudo profiles to pep myself up and to be on my toes, simply because guest posting is so, so challenging.

    Because you pitch. And you pitch. And you pitch over and over again until a few get an affirmative nod.

    The point I am drawing home is, though darn difficult, Guest Posting is still a big deal.  So, if you are thinking to take your eyes off the guest posting ball this year (as we did this year) all I can say is: No. Don’t. C’mon no one digs their own grave.

    GoodFirms has been milking this strategy for a couple of years now, and it has helped improve our Domain Authority like never before.

    To cut to the chase: Guest Posting, which is one form of our link building strategy, is still very much relevant in 2019.

    However, as I mentioned above, you need to target only good quality sites – no carpet bombing in terms of your email pitches.

    According to an article How to Do Guest Blogging for Natural Looking Link Building on Search Engine Journal, you could take the guesswork out of guest posting by factoring in the following elements.

    Guesswork out of guest posting for link building in 2019

    Further, you could also find those sites that are into content syndication with other top sites. For instance, JeffBullas.com syndicates content with Business2Community. So, there are chances that your content gets shared on Business2Community as well if you write for Jeff.

    In summary:

    • There are content syndication benefits.
    • It’s a scalable form of guest posting.
    • You can take advantage of high-quality content multiple times.
    • It gives you an edge over the competition.

    #2. Conduct a thorough post-mortem of competitors’ backlinks

    Competitor’s backlinks act as an excellent sounding board. Seriously! Because dissecting those backlinks will help map out your backlinking strategy.

    So, no matter what, undertake this exercise first and foremost: Conduct a link audit of competitor sites by Googling top competitors that offer the same or similar products and services as you.

    Once you have identified your top competitors, add them to Moz’s Open Site Explorer, or Ahrefs or the SEMrush tool, to get a complete picture of your competitor’s backlinking profile.

    Moz open site explorer for link building in 2019

    Then export the competitors’ backlink details to a spreadsheet to start an extensive audit in terms of their domain authority, external followed links, internal followed links, and specifically the links that fall in the below category:

    • Links from top URLs
    • Dead links

    Links with anchor text opens various backlink opportunities such as:

    • Resource pages
    • Directories
    • Testimonials
    • Case Studies
    • Citations
    • Guest posts

    The new Moz feature called “Link Intersect” will help you investigate those sites that link to your competitors, but not to you. This will help you focus your efforts, particularly, on those sites that you are still to crack.

    Moz Link Intersect for link building in 2019

    What’s more, you can even analyze a client’s content based on their shares, which will give you an idea as to what content works best in terms of audience engagement.

    The tool can also be used to find competitor’s Top Pages based on their backlink profile and social engagement. This will give you a fair idea as to what they are doing right in their content marketing strategy.

    Moz Top Pages for link building in 2019

    The other method you could use is to place top keywords in the Ahrefs ‘Batch Analysis’ to find the backlink sources of the top 200 URLs.

    For instance, if you are selling a unique product such as a Spy Camera Lighter – designed for detectives and their like, you may also want to check out other sites that talk about similar spying instruments.

    You could use keywords such as security sites or gadget review sites in ‘Batch Analysis’ to fetch links from different sites that refer to this product.

    Further, you could produce a backlink profile of the highest authority, trusted sites by placing an Ahrefs filter ‘one link per domain’ to filter out any spammy links.

    Once you have the spreadsheet containing the highest authority websites, you could reach out to them for guest posting based on their readership.

    Additionally, you could use a simple search such as “author name” inurl: author” to find industry-leading authors on Google and the sites they have got their guest posts published.

    #3. Turn brand love into links

    If you still haven’t worked on this strategy, it’s time to pull up your socks.

    That is to keep your eyes open for online brand mentions.

    Why? Because it’s an effective strategy for building links and reputation.

    Benefits of turning online brand mentions into links:

    • Easy link generation
    • Associating with communities interested in your brand

    If you think about it a little, you will know that this is the best thing that could happen to your brand as you won’t have to put in any kind of hard work, literally, in generating these links.

    It could be some sponsored event posting on Instagram or a sports event posted on Facebook, you could just ask the people involved to insert a link for your brand name.

    For monitoring brand mentions, you could use tools such as Google Alerts to receive daily alerts on your brand mentions.

    Turn simple brand mentions into authority increasing backlinks.

    #4. Deliver evergreen content on blogs

    It goes without saying: News content has a shorter shelf life. So, focus on creating evergreen content that will always remain useful and relevant to the audience and might generate inbound links for you.

    It could be in the form of:

    • How-to posts
    • Ebooks
    • Lists

    Don’t forget to come up with a compelling, but SEO optimized title, to attract lots of clicks.

    #5. Conduct expert roundup posts

    Our website has been trying to build content around expert roundups and it’s working. Recently, we spoke to 10 industry leading experts on how AI and Machine Learning are greasing the PPC campaign wheels, and the results were quite extraordinary. Shares on LinkedIn, for this post, increased significantly. This is because most of the marketers tend to share and even link back to your article.

    Expert round up post for link building in 2019

    Wrapping up

    There you go! Five ways to generate quality links for your brand.

    Link building is still important from an SEO perspective in 2019. In fact, high-quality backlinks are the master key to ace organic traffic.

    But since every second marketer you meet is trying to do the same it’s gonna be one hell of a job for you to get quality backlinks through guest posts and more. So roll up your sleeves and be prepared to work for it.

    Guest author: This is Jennifer Warren, a Content Consultant with GoodFirms, a review and research platform for eCommerce development companies, digital marketing companies among many others.  I enjoy humanizing technology through inspirational content, devouring best sellers, watching war movies, and running behind my sunshine sons.  

    Source: Why Link Building Should Still Be An SEO Priority In 2019

    Get Your Content Marketing Strategy Right With These Six Questions – Sandeep Rathore

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    Content marketing is gaining huge acceptance among marketers to reach customers. In fact, 92% B2B marketers use content marketing to reach their target audience, and 86% B2C marketers consider content marketing a key strategy to target customers, according to the Content Marketing Institute. However, not all content marketers are able to achieve their objectives when it comes to getting content marketing ROI. Some are successful, while many struggle to make their content marketing efforts fruitful.

    Making Sure Your Content Distribution Strategy Connects at the Right Time and Place – Kyle Harper

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    In the same way that each person has a unique fingerprint, every brand seems to have their own complex publishing workflow. Your mix of ideation, editorial creation, and distribution sets you apart from any other—and your audience notices. For all the work involved in bringing even a simple blog post to a page, marketers want to know that their content will actually be seen……

    Read more: https://www.skyword.com/contentstandard/marketing/making-sure-your-content-distribution-strategy-connects-at-the-right-time-and-place/

    Your kindly Donations would be so effective in order to fulfill our future research and endeavors – Thank you

    Tappit – Use OTHER People’s Content and Videos To Bank MILLIONS In Profits Every Month

    The idea is simple, more content you have, more traffic you get, more leads and more Commission you generate. By using this amazing app you will Build your own beautiful and super engaging Viral website with 3 simple clicks and Put most profitable links on your sites using artificial intelligence. Create and post viral videos and content in just one click and Post Videos and Content on 10+ social media networks in single click. Create SEO friendly pages automatically with Built in Free Remarketing system included…..

    Read more: https://www.tappit.co/live/v2.php?aid=1

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