Advertisements

Find The Content That Works & The Influencers Who Matter

1.jpg

Of all the goals you have for your content, the most important is engagement. Sure, traffic is great, but if your content doesn’t engage that traffic, you won’t see the results you were after.

While many options exist, interactive content is designed with the sole purpose of grabbing your visitors’ attention and keeping it until they are satisfied. Fortunately, with the help of an interactive content marketing platform, it’s never been easier to produce this kind of valuable content.

4 Examples Interactive Content Marketing Platform

Furthermore, there are only four main types of interactive content you need to consider for your website. Better still,
with the right interactive content marketing platform, just about anyone can
create an engaging example quickly and, often times, for free.

1. Quizzes

Maybe the most popular form of interactive content is the basic quiz. They’re simple to create and take. Yet, quizzes can produce absolutely incredible results. In fact, Women.com owns well over half the engagement for quizzes, dominating even Buzzfeed, which is probably better known for this kind of interactive content.

Their quizzes aren’t overly complicated, either. Check out their most successful one, “Quiz: Only 1 In 50 People Can Identify These 16 Grammar Mistakes. Can You?

SurveyMonkey
is an extremely popular interactive content marketing platform and is also completely free to use. Otherwise, Quiz Maker offers three different options.

2. Calculator and Tools

Online calculators do more than just help readers add and subtract. They help readers by making convoluted calculations much easier. For example, if you wanted to know what the “Tax Cuts and Jobs Act of 2017” would mean for you, the NY Times’ tax calculator requires you to only answer four questions.

Another extremely popular tool is a mortgage calculator. Just about every major mortgage originator and real-estate advice site offers one. That’s because those in the market for a new home absolutely need this information, but would rather not conduct complex calculations in order to receive it (or find out for the first time when they’re in a lender’s office).

Take a look at this mortgage calculator from NerdWallet for an excellent example of how you can use an interactive content marketing platform to create a winning webpage that will bring you traffic for years to come. If you’re looking for a free interactive content marketing platform to build your site a calculator, try uCalc or Calculoid. For those who may need more from their calculators, ContentTools is an excellent choice.

3. Interactive Visuals

Interactive visuals make it easier for people to understand complicated concepts by illustrating them with visuals. As opposed to an infographic, though, these visuals allow the viewer to adjust the input for specific outcomes. One really fun example that showed up in recent years was “Winds and Words”:

“Using data collected
from script dialogue and other sources, this experiment analyzes and visualizes
characters’ words and interactions from the first six seasons of HBO’s Game of
Thrones.”

If you watched the show, you know how daunting it could be at times to remember the dozens of characters’ interactions with one another, year-after-year. The fun tool shows users whom every character spoke to – and how often – broken down by season. This type of marketing asset is possible with an interactive content marketing platform like R Shiny. It’s too involved for any sort of free software, but the results are clearly
worth it.

4. Timelines, Sliders, and More

Finally, another fantastic way to use an interactive content marketing platform is to create a timeline or slider that shows the progression of a product, service, or event. For example, check out this cool timeline that documents the evolution of the iPhone. With just one click-at-a-time, you can watch as the model in front of you changes. That’s a lot more interesting than simply seeing them all laid out in one static visual because it gives you a much better sense of how the device’s dimensions changed over time.

Another interesting example shows how diversity in tech grew between 2014 and 2017. Once again, a simple side-by-side comparison of each year would have sufficed, but it’s far more engaging when you can look at each metric and see exactly how it changed with just a simple click. If your site needs a timeline, Preceden offers a free trial, yet it’s trusted by brands like Netflix and Slack. Otherwise, R Shiny is also great for this kind of content.

The Most Important Rule When Creating Interactive Content

Now that you understand what interactive content is and what your four main options are, the next step is deciding which would make the most sense for your business. As you research the different types of interactive content that is successful in your market, you’ll see that even in a single category – say quizzes – there’s no limit to what you can do. In terms of the questions you ask, the interface of the quiz, how results are provided, etc., the sky’s the limit.

However, remember this quote from the founder of “Convince and Convert,” Jay Baer, about content creation: “One of the best ways to succeed with modern marketing is not to try to be amazing, but just be useful.” Bells and whistles are great, but if your interactive content doesn’t actually provide the answers your market wants, don’t expect it to attract much attention for very long.

Keep in mind, too, that those answers don’t necessarily have to be life-changing. Finding out how much of a mortgage you can afford is great, but clearly, many of Women.com’s readers were interested in discovering if they could name “All 15 of These 80s Hits by One Line.” Different markets. Different interactive content.

It’s Never Been Easier to Create Interactive Content

Depending on the kind you want to create, an interactive content marketing platform could produce your next post by the end-of-the-day and for absolutely free.

By: Susan Moeller

Source: BuzzSumo: Find the content that works and the influencers who matter

1.58K subscribers

An introduction to the h5p framework, with examples.

Advertisements

How To Curate All The Content You Need In Your Business With Curation Lab

 

If you are thinking of writing the content yourself, you will spend 2-4 hours a day, 5 days a week. After this, you won’t have time left to focus on the money-making activities of your business.

Understandably…companies either outsource (content creation), hire full-time content writers…

…or just give up on creating quality content marketing plan for their business.

Which path will you take?

The first to go out of business are the ones that don’t have a content marketing SYSTEM in place.

Leaving out content marketing from your marketing strategy is suicidal for your business.

The second ones to go bust are the ones that outsource content creation on platforms like Fiverr and UpWork. As they say – when you pay peanuts, you will get monkeys! Most businesses that rely only on these platforms either end up paying too much, or pay too little for bad content quality. Which results in terrible content marketing.

Check how expensive these services can get:

So paying $500 for an article…

…or paying someone $125 per hour for content writing is not really financially recommended.

You can also choose to hire these people as freelancers, but to begin with, you will not be their only client.

…and at prices like these, they will soon run your bank empty, even before you start getting paid as an affiliate or product creator.

Why waste money when you can use our system?

…and it’s time to reveal this system to you:

Create UNLIMITED Content For Yourself And Your Clients…

The system that I want to share with you is – Content Curation.

More specifically – content curation on your blog and social media, to drive traffic and sales.

Now I know you’ve seen other people talk about this before.

You have probably even TRIED it, but not as successfully as you would like.

Well, we do something different.

We have introduced AUTOMATION into the system, so we don’t need to search everywhere for worthy content to curate.

In 3 simple steps, here’s how this system works:

  • You INSTANTLY find content that is trending or going viral (no need to hire people to do this, our system does it for you)
  • You share it on social media and your blog with a single click (no need to do manual copy and pasting!), and
  • You stack up campaigns so that you continue to get traffic, automatically! And you move FAST!

This is EXACTLY what these influencers were doing.

They were using expensive tools like BuzzSumo to find this trending and relevant content. Some even had teams of 5 to 10 people working AROUND THE CLOCK to curate viral content from RSS feeds, and other websites online.

Then, they were using this content to get more engagement and profits.

Upon realization, and looking at what existed in the market…

My team and I got to work and created a POWERFUL tool that was based on the SAME concept as BuzzSumo, but not as expensive.

A tool that helps us curate viral and trending content in just a few seconds.

The ONLY difference is that unlike these other guys – I am going to let you HAVE this tool (and my system) and save you a LOT of time and a HELL LOT of money…

Source: How To Curate All The Content You Need In Your Business With Curation Lab | Online Marketing Tools

Pixamattic PRO – Artificial Intelligent Designer & Social Media Automation

Pixammatic is an incredible content creation tool that enables you to produce all kinds of highly-converting visual content with no string attached! Coming with a click-and-drag platform that runs completely on autopilot, it can perform all the essential tasks involved in the process of building an ideal look for your business. As you might have known, highly-converting visual content can cost you an arm and a leg to create. However, once promoting Pixamattic, you can stay away from all the hassles and still manage to get the best result! Isn’t this great? Now, let take a look at what makes Pixamattic special! Well, this content creation tool provides you with a range of incredible templates that serve multiple in-demand niches. Your only job is to choose what you want and customize it. On top of that, it also gives you access to highly-converting sales copy as well as engaging VSL! In short, whatever you need, as long as it has something to do with visual content, Pixamattic will be there to help you out….Read more

SyndBuddy 2k – Syndicate YOUR Content ALL Over The Web, So You Can Rank And Profit in 48 hours or LESS

We’ve built SyndBuddy on a powerful, credit-based system. This allows you to get real views from real people – which is the key to ranking on YouTube and Google. When you get real views from different locations around the world and from different IP addresses, Google takes notice, and your rankings increase. Because +1s are essential to get organic traffic from Google and YouTube, we’ve built this right into SyndBuddy’s platform. This gives you the ability to LEGALLY use Google’s own social network against them to claim ALL the page 1 rankings you’d like. Sharing is key to ranking and organic growth. And we’ve all heard about the POWER of Twitter when it comes to getting social syndication and backlinks. Now you can get tons of REAL Tweets from an ARMY of people, which will affect your social presence immediately…and I think you guessed it….your rankings increase!…Read more

VoiceRank360 Pro – Automate The Ranking Process And Triple Your Traffic & Profits

1.jpg

We developed our own AI algorithm that is capable of finding the best questions and answers for any niche and give you the best unique content to use for yourself or your clients! You’ll get access to a powerful AI system that allows you to insert a keyword and generate Unique Question and Answers based articles that google is looking to display on it’s “Mighty Answer BOX”. Generate Unlimited Unique Articles from the best Questions Generated and use the power of placeholders to rank for Voice Phrases in virtually any City in the World! One Click Publishing to yours or your clients WordPress website – We wanted to make this as easy and as little work for you as possible Will 1 click do it for you?..Read more….

Sociible – NEW Web App Creates FULLY AUTOMATED Social Marketing Campaigns in MINUTES By Leveraging OTHER People’s AUTHORITY Content For Unlimited Hands-Free Traffic

Relevant, high-quality, ENGAGING CONTENT! This has been true since the BEGINNING of time – and is STILL true TODAY! CONTENT.IS.KING! Especially with EVERYONE begging for people’s attention with ADS! It’s the people who are providing, great, engaging content that are quietly WINNING and getting ALL the free traffic they want! We Created The BEST Solution For Automated, FREE Social Media Traffic and Sales WITHOUT Needing To Write Your Own Content, Without Paying For Any Ads, Without Doing ANY SEO And Without Even Needing Your Own Website of Hosting. The Ability to FULLY-Automate Traffic Campaigns From the two BIGGEST platform online, Facebook and Twitter. Simply connect your accounts and you’re good to go and to Create “Content Streams” For EACH Of Your Social Accounts by simply searching by KEYWORD, so that Sociible knows EXACTLY what content to start posting on your behalf…..Read more….

Get Your Content Marketing Strategy Right With These Six Questions – Sandeep Rathore

1.jpg

Content marketing is gaining huge acceptance among marketers to reach customers. In fact, 92% B2B marketers use content marketing to reach their target audience, and 86% B2C marketers consider content marketing a key strategy to target customers, according to the Content Marketing Institute. However, not all content marketers are able to achieve their objectives when it comes to getting content marketing ROI. Some are successful, while many struggle to make their content marketing efforts fruitful.

Making Sure Your Content Distribution Strategy Connects at the Right Time and Place – Kyle Harper

1

In the same way that each person has a unique fingerprint, every brand seems to have their own complex publishing workflow. Your mix of ideation, editorial creation, and distribution sets you apart from any other—and your audience notices. For all the work involved in bringing even a simple blog post to a page, marketers want to know that their content will actually be seen……

Read more: https://www.skyword.com/contentstandard/marketing/making-sure-your-content-distribution-strategy-connects-at-the-right-time-and-place/

Your kindly Donations would be so effective in order to fulfill our future research and endeavors – Thank you

3 Ways to Build Your Brand Identity Using Content Marketing – Brian Hughes

1.jpeg

Can your company’s content pass the “no-logo test”? When I work with digital strategy clients who are struggling with content marketing, I always ask them to take the logo test, inspired by this excellent Content Marketing Institute article. You should try it, too.

Related: 5 Tips for Building a Strong Brand Identity

To do that, copy and paste articles you’ve written, along with articles from your competitors, into Word documents. Print out the documents and lay them side by side. Now, can you identify your content from the competition’s without the aid of any logos or company names? If your content lacks a distinct voice and tone, it won’t stand out.

I get it: When you’re first getting started with content marketing, even publishing a blog post every few weeks can feel like a major victory. But once you work out the mechanics of content ideation, you should put in the time needed to create content that brings your brand to life. Why? In a world drowning in digital clutter, content marketing is most effective when you provide a clear, distinct viewpoint that’s beneficial to your target audience.

What’s the secret ingredient that elevates generic content to a brand-building masterpiece? Your brand voice.

“Brand voice is the intentional, consistent communication of your business identity,” brand strategist Dima Midon told me in a recent phone interview. Midon, who founded the brand strategy and digital marketing firm TrafficBox, is an expert in all things SEO and search-engine marketing. He also knows that these digital strategies are incomplete without a solid branded content foundation.

“From startups to global businesses, the organizations with the best content strategy are those that create content reflective of their brand’s unique personality and then use this content to build stronger relationships with prospects and clients,” says Midon.

Branded content has exploded in popularity over the last five years. For clients and customers, reading branded content — in general — is far more interesting and relevant than a marketing ad. “Branded” means content that’s informative, interactive and entertaining and brings value to a reader’s day. Thanks to social media, such content can catch on like wildfire, rapidly reaching a far wider audience than a standard marketing message.

Vision, voice, and value: Bringing branded content marketing to life

As the name implies, “branded content marketing” needs to be grounded in your brand’s identity. If your content can’t pass the “logo test,” it will be just another of those generic pieces daily bombarding your target audience. To make your content stand out, bring your brand identity to life with three steps:

Define your vision. Your organization likely has a mission or vision statement, company goals and core values. Consider how the content you create will reflect this mission, goals and values. Then align this vision with your customer’s needs. Every piece of branded content you create should apply your company’s unique perspective and expertise to problems your customers face.

Example? Consider the “Open Forum” American Express sponsors, to provide small business owners with the “insights, inspiration and connections” they need to grow their business. While topics range from money management to team building, every piece of content Amex publishes here is dedicated to advancing its vision of helping small businesses thrive.

Define your brand voice. A distinctive, unwavering brand voice is an essential component of successful content marketing. While you may have a very clear idea of your brand’s voice, ask yourself, is everyone else at your company on board with this voice, too? Brands, like people, need to prioritize certain traits, to build a reputation. Scattered messaging and inconsistent brand voice can confuse your audience.

So, take time now to codify brand voice and guidelines. Many B2B companies, for example, seek to strike a balance between professionalism and accessibility. They want to be viewed as subject matter experts without sounding too technical or complex. Consequently, the corresponding brand-voice guideline might emphasize the use of clear, concise language that avoids technical jargon.

Example? MailChimp’s brand voice is a great example of how a B2B company can strike this balance. The company isn’t afraid to show a little personality with the use of cultural references and colloquial phrases its customers can relate to. Consider the clever Sherlock Holmes reference for the website’s 401 error message, below.

Your own brand guide needn’t be lengthy: Voice and tone can be covered by just a few guidelines. (I’m a fan of MailChimp’s voice and tone guide, available free as part of its master Content Style Guide.) What matters most is that you codify these guidelines so there is a single set of rules for everyone working on content at your company. From the work of freelance writers to that of marketing directors, your company’s content marketing will reflect a consistent brand voice.

3. Define your value. Branded content is beneficial not only for defining the buying vision in your favor but also for reminding existing customers about how valuable your offerings truly are. From case studies to white papers, how can you create content that helps existing customers maximize the value of your offerings? Perhaps you can spotlight a new offering or provide tutorials for advanced features. The key is to use your branded content to move from a transactional relationship to a customer-centric one that delivers real value.

Example? The enterprise software company SAP has nailed this mission. While many of its products and services seem technically complex to the average B2B decision-maker, the company’s white papers expertly explain the importance of digital transformation in accessible layman’s terms. Most importantly, this content is never a “hard sell” for SAP, but instead subtly reminds customers about the valuable benefits SAP can present as a strategic partner.

Rather than sending marketing material to customers touting your “top of the line products,” then, send them branded content that explains how to use your products to solve their problems. Content that maximizes perceived value strengthens your brand and drives customer retention.

Bottom line

Content marketing is an essential B2B marketing strategy that’s continuing to gain in importance. According to HubSpot, B2B marketers allocate 28 percent of their total marketing budget to content marketing. But before you too jump on this bandwagon, be sure your content is aligned with your brand vision, voice and value. Doing so will ensure your content is impactful, relevant and worth the investment.

 

 

Your kindly Donations would be so effective in order to fulfill our future research and endeavors – Thank you
https://www.paypal.me/ahamidian

 

%d bloggers like this:
Skip to toolbar