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SyndBuddy 2k – Syndicate YOUR Content ALL Over The Web, So You Can Rank And Profit in 48 hours or LESS

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VoiceRank360 Pro – Automate The Ranking Process And Triple Your Traffic & Profits

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We developed our own AI algorithm that is capable of finding the best questions and answers for any niche and give you the best unique content to use for yourself or your clients! You’ll get access to a powerful AI system that allows you to insert a keyword and generate Unique Question and Answers based articles that google is looking to display on it’s “Mighty Answer BOX”. Generate Unlimited Unique Articles from the best Questions Generated and use the power of placeholders to rank for Voice Phrases in virtually any City in the World! One Click Publishing to yours or your clients WordPress website – We wanted to make this as easy and as little work for you as possible Will 1 click do it for you?..Read more….

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Get Your Content Marketing Strategy Right With These Six Questions – Sandeep Rathore

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Content marketing is gaining huge acceptance among marketers to reach customers. In fact, 92% B2B marketers use content marketing to reach their target audience, and 86% B2C marketers consider content marketing a key strategy to target customers, according to the Content Marketing Institute. However, not all content marketers are able to achieve their objectives when it comes to getting content marketing ROI. Some are successful, while many struggle to make their content marketing efforts fruitful.

Making Sure Your Content Distribution Strategy Connects at the Right Time and Place – Kyle Harper

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In the same way that each person has a unique fingerprint, every brand seems to have their own complex publishing workflow. Your mix of ideation, editorial creation, and distribution sets you apart from any other—and your audience notices. For all the work involved in bringing even a simple blog post to a page, marketers want to know that their content will actually be seen……

Read more: https://www.skyword.com/contentstandard/marketing/making-sure-your-content-distribution-strategy-connects-at-the-right-time-and-place/

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3 Ways to Build Your Brand Identity Using Content Marketing – Brian Hughes

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Can your company’s content pass the “no-logo test”? When I work with digital strategy clients who are struggling with content marketing, I always ask them to take the logo test, inspired by this excellent Content Marketing Institute article. You should try it, too.

Related: 5 Tips for Building a Strong Brand Identity

To do that, copy and paste articles you’ve written, along with articles from your competitors, into Word documents. Print out the documents and lay them side by side. Now, can you identify your content from the competition’s without the aid of any logos or company names? If your content lacks a distinct voice and tone, it won’t stand out.

I get it: When you’re first getting started with content marketing, even publishing a blog post every few weeks can feel like a major victory. But once you work out the mechanics of content ideation, you should put in the time needed to create content that brings your brand to life. Why? In a world drowning in digital clutter, content marketing is most effective when you provide a clear, distinct viewpoint that’s beneficial to your target audience.

What’s the secret ingredient that elevates generic content to a brand-building masterpiece? Your brand voice.

“Brand voice is the intentional, consistent communication of your business identity,” brand strategist Dima Midon told me in a recent phone interview. Midon, who founded the brand strategy and digital marketing firm TrafficBox, is an expert in all things SEO and search-engine marketing. He also knows that these digital strategies are incomplete without a solid branded content foundation.

“From startups to global businesses, the organizations with the best content strategy are those that create content reflective of their brand’s unique personality and then use this content to build stronger relationships with prospects and clients,” says Midon.

Branded content has exploded in popularity over the last five years. For clients and customers, reading branded content — in general — is far more interesting and relevant than a marketing ad. “Branded” means content that’s informative, interactive and entertaining and brings value to a reader’s day. Thanks to social media, such content can catch on like wildfire, rapidly reaching a far wider audience than a standard marketing message.

Vision, voice, and value: Bringing branded content marketing to life

As the name implies, “branded content marketing” needs to be grounded in your brand’s identity. If your content can’t pass the “logo test,” it will be just another of those generic pieces daily bombarding your target audience. To make your content stand out, bring your brand identity to life with three steps:

Define your vision. Your organization likely has a mission or vision statement, company goals and core values. Consider how the content you create will reflect this mission, goals and values. Then align this vision with your customer’s needs. Every piece of branded content you create should apply your company’s unique perspective and expertise to problems your customers face.

Example? Consider the “Open Forum” American Express sponsors, to provide small business owners with the “insights, inspiration and connections” they need to grow their business. While topics range from money management to team building, every piece of content Amex publishes here is dedicated to advancing its vision of helping small businesses thrive.

Define your brand voice. A distinctive, unwavering brand voice is an essential component of successful content marketing. While you may have a very clear idea of your brand’s voice, ask yourself, is everyone else at your company on board with this voice, too? Brands, like people, need to prioritize certain traits, to build a reputation. Scattered messaging and inconsistent brand voice can confuse your audience.

So, take time now to codify brand voice and guidelines. Many B2B companies, for example, seek to strike a balance between professionalism and accessibility. They want to be viewed as subject matter experts without sounding too technical or complex. Consequently, the corresponding brand-voice guideline might emphasize the use of clear, concise language that avoids technical jargon.

Example? MailChimp’s brand voice is a great example of how a B2B company can strike this balance. The company isn’t afraid to show a little personality with the use of cultural references and colloquial phrases its customers can relate to. Consider the clever Sherlock Holmes reference for the website’s 401 error message, below.

Your own brand guide needn’t be lengthy: Voice and tone can be covered by just a few guidelines. (I’m a fan of MailChimp’s voice and tone guide, available free as part of its master Content Style Guide.) What matters most is that you codify these guidelines so there is a single set of rules for everyone working on content at your company. From the work of freelance writers to that of marketing directors, your company’s content marketing will reflect a consistent brand voice.

3. Define your value. Branded content is beneficial not only for defining the buying vision in your favor but also for reminding existing customers about how valuable your offerings truly are. From case studies to white papers, how can you create content that helps existing customers maximize the value of your offerings? Perhaps you can spotlight a new offering or provide tutorials for advanced features. The key is to use your branded content to move from a transactional relationship to a customer-centric one that delivers real value.

Example? The enterprise software company SAP has nailed this mission. While many of its products and services seem technically complex to the average B2B decision-maker, the company’s white papers expertly explain the importance of digital transformation in accessible layman’s terms. Most importantly, this content is never a “hard sell” for SAP, but instead subtly reminds customers about the valuable benefits SAP can present as a strategic partner.

Rather than sending marketing material to customers touting your “top of the line products,” then, send them branded content that explains how to use your products to solve their problems. Content that maximizes perceived value strengthens your brand and drives customer retention.

Bottom line

Content marketing is an essential B2B marketing strategy that’s continuing to gain in importance. According to HubSpot, B2B marketers allocate 28 percent of their total marketing budget to content marketing. But before you too jump on this bandwagon, be sure your content is aligned with your brand vision, voice and value. Doing so will ensure your content is impactful, relevant and worth the investment.

 

 

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Why Sharing Other People’s Content Helps Your Brand – Kieran Kilbride

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Basically, it’s all about using information to help people understand and solve their problems – usually with your product or service. And it works.

But note the words creating and distributing. Content marketing isn’t just writing blogs and hitting publish – although that’s a core part of it. It’s also about sharing that content – a hot topic at Content Marketing World 2016.

It’s not easy though. Getting your content noticed can be tough. And sometimes you don’t have the time, knowledge, or budget to create content about everything. That’s where sharing relevant content that isn’t necessarily your own comes into play.

Content marketing can broadly be split in two: content creation and content curation (sharing content).

What’s the difference between content curation and creation?

There’s some fantastic content out there, created by people at the peak of their industry providing in-depth insight into issues your audience cares about. Sharing that content with your audience makes sense. This is content curation.

But you’re also an expert at what you do, and you can provide valuable insights that can help your audience solve their problems and build trust with your own brand. That’s where content creation comes in.

Curation and creation are important ways of building trust, so knowing their value and striking a good balance between them is essential.

The benefits of sharing content

Social media is a powerful thing, especially when it’s used to share things with the world at large. And there are a few specific upsides of consistently sharing high-quality content with your audience.

1. Builds trust and authority

‍We can probably all agree it’s bad to only talk about yourself on social media. The Rule of Thirds and the 80/20 rule are just a couple of frameworks that have been developed to help you keep content varied. (Although how often you should post is another story.)

By varying the content you share and making sure it’s helpful, your audience sees it’s not all about you. You also show that you’re a reliable source of information, boosting your own credibility.

2. Provides context and a filter

There’s a lot of information out there. Trying to find relevant, high-quality content can be a bit daunting for people. Not to mention time-consuming.

If you’re sharing content on social media you’re providing a filter, as well as adding some context to the information, which can help it be better understood. If you’re sharing content that is consistently good (which it should be!), you’ll become a trusted source of information. And when you do share your own content, it’ll be seen as coming from a trusted source.

3. It helps SEO

‍Gone are the days of stuffing content with keywords to rank on Google – good content is now important. If you’re building authority on social media channels, sharing the best content and engaging your audience, it makes sense your social profiles will begin to turn up in search results.

And with AdBlockers on the rise and trust in adverts falling in general, content marketing continues to play a big role in being found and trusted.

4. Drives value and helps people learn

‍Content marketing is all about giving people the information they need to solve their problems. Simply creating content means you might not be able to provide your audience with the best answers.

Curation opens up the expertise of everyone in your industry, meaning you can share content from others that provides information you can’t. This compliments your own creation efforts and builds trust and authority – one of the key benefits of content curation.

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The benefits of creating content

‍The advantages of creating your own content are huge. Here are some of the best.

1. Proves you know what you’re talking about

Anyone can make a website and claim to be an expert. Actually writing about something, making videos that explain key issues, or putting time into a SlideShare presentation proves you’re an expert.

And much like content curation, varied content helps engage your audience. Just make sure you deliver value and help people solve their problems with your content.

2. Helps answer questions

A foolproof way of delivering value and proving you know what you’re doing is answering questions. Good content should answer questions your audience often struggles with, as well as anticipating questions they might ask in the future. But you should never try and sell to your audience through your content – you’ll only put them off.

By pre-emptively answering questions you deliver a whole load of value and build a strong reputation as trusted source of information.

3. Opens up a discussion with your audience

To answer questions, you need to talk with your audience. Creating content drives engagement and invites people to interact with you, opening up chances for discussion.

This is where you can continue building trust with your audience and find out what their real problems are. The more you know what troubles your audience, the more you know how you can help them through your content and products.

4. Builds your brand and adds a human touch

The internet can be pretty faceless. But when you’re creating content you have the chance to share your brand personality and voice, injecting an element of humanity into your online presence.

This also makes you more approachable to people. I mean think about it, who would you rather buy a product or service from – the toneless company or the one that you relate to?

Things to bear in mind when creating content

Creating content is half the battle. Once you’ve got it, you need to promote your content and get it out to the world. Some methods of content promotion are better than others, but a guaranteed social media reach will always get you some great results.

Content can’t be all about you. You need to show people what you can do for them. Look at examples of good content and the companies creating it, then try and emulate the basic principles.

Skyscraper content is a good framework for creating excellent content. It takes the basic idea of answering questions and supercharges it with research and data to wow your audience.

Just remember to strike a balance between creating content and sharing it with the world, and sharing content from other people. Your audience will thank you for it.

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Authority Monster Content Creator

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