6 Proven Ways Social Media and Ecommerce Can Boost Sales

Over the past decade, social media platforms have experienced tremendous growth in ways that not many people could have predicted. Today, these platforms have become avenues for marketers and business owners around the world to foster relationships with their audience and boost their brand exposure.

In addition to growing brand image and building relationships with customers, you can also leverage the power of social media and ecommerce to increase your online sales. So what are the best social media and ecommerce tactics that can be used to increase sales?

Why advertise on social media?

Advertising has been around for a much longer period of time than social media. It has been reaching consumers via TV, radio, even billboards for decades now. So why is advertising on social media so integral to a business’ success now?

The main factor behind the sudden growth in social media advertising is quite an obvious one. The vast growth of the platform means that more and more of a brand’s target audience are available in one place. However, this isn’t the only element pushing brand’s towards an online advertising campaign.

Another decisive factor is the specificness of social media advertising. People willingly give social media large quantities of information on their background and daily lives. This means it is easier for a business to target the exact type of person they want to reach with an advert, and tends to lead to increased success at the same time. This is especially true when you leverage social proof marketing.

In fact, social media ads are possibly some of the most refined there has ever been, reaching customers in niches never previously thought of. And with each platform offering different ways to connect with consumers, social media advertising is well worth taking advantage of.

Know the right networks to target

When social media is mentioned, most people think of Facebook. However, Facebook is not the only platform you can promote your online business on; there are other networks with high volumes of users you should consider too.

Knowing the platform where your audience spends most of their time will help you come up with a marketing strategy that suits the network. It will also help you to directly engage with your main social media audience, and improve the relationship between your brand and your customers.

Here are the main networks and their suitable audience:

Facebook

As one of the largest platforms in terms of customer base, Facebook is great for brand recognition, especially with younger generations. It is a platform that allows your ads to be seen by the most substantial numbers, whilst it also allows you to interact with customers with ease through messenger and your page.

Online businesses can benefit from Facebook by focusing on strategies that help them improve their brand exposure. In addition, you can also boost sales by using retargeting ads and advertise to those who have previously shown interest in your brand or your products.

Instagram

Instagram is ideal for brands who priotorize visual advertising, due to its focus on images, videos and other visual content. It is also the perfect platform for bridging the gap between consumer and brand, due to the interactivity of the site. You can communicate with customers through various mediums on Instagram, including stories, your page, and influencers.

Through influencers, Instagram allows you to make extensive use of celebrity endorsement. Influencers can give your products the extra boost they need during an ad campaign, to really push sales through the roof. You just have to make sure you choose an influencer that is truly representative of your brand and product, otherwise their use could end up having a detrimental effect on your brand, and campaign.

Twitter

Twitter is great for growing your brand name thanks to the popularity of hashtag usage. You can use it to run competitions such as giveaways, or simply to draw attention to your campaigns.

In addition to hashtag campaigns, you can also run standard feed advertising campaigns. These campaigns can be used alongside the hashtag campaigns to maximise their effectiveness.

Pinterest

This is a great platform for brands that sell beauty products. This is because research has shown the majority of Pinterest’s frequent users are women. Similar to Instagram, Pinterest allows brands to focus on the visual side of advertising so a detailed use of images is vital for success.

As you can see, different platforms attract a type of audience, thus requiring a different approach with your marketing strategy. Prior to deciding where to market your products, it is important that you learn where your audience is most active when online. Once you have this information, you can come up with a marketing strategy that will boost your online presence, sales, and brand recognition.

Use the right ads

There are a wide range of advertisement possibilities when it comes to social media marketing. And with each platform offering different capabilities, it is important to find the right way to reach your audience.

A good example of the variety of options on offer, is Facebook. Facebook offers extensive detail in their targeted ads, which is for finding new prospects who fit your demographics.

However, Facebook doesn’t offer this in one form. You can choose to use an ad in a video, within the users feed, or even use sponsored posts.

Instagram, which is now run by Facebook, also offers a wide range of options. Stories are a fantastic way to draw your audience closer to your brand, and allow you to use engagement techniques through video, polls, and more. If you want to show your audience what goes on behind the scenes, and the products you offer, stories are ideal.

On the other hand, Instagram also offers standard feed posts similar to that of Facebook, or sponsored content within posts, such as an influencer wearing a jacket from a brand that is then tagged.

One of the most effective advertising tactics to use across platforms is retargeting advertising.

Retargeted advertising is essential reaching back out to customers who come to your website but do not finish performing an action. For instance, a customer might have added a product to their cart, but failed to finalise that purchase.

Retargeted ads encourage your prospect to get return to a store, or website and complete their purchases. Big draws for customers tend to be limited promotional offers, or discounts.

Remember to check out how your retargeted ads are performing on each platform and make adjustments appropriately.

To create a successful social media campaign, you need to think carefully about the ads that are more likely to appeal to your prospects. Each brand will have a different audience, therefore there is no perfect strategy that covers every brand.

Use relevant hashtags

It’s with the help of hashtags that most platforms classify a wide range of posts into different sections. Using relevant hashtags will improve your website’s organic traffic as more of your target audience will come into contact with your posts.

With hashtags, the important thing to do is to spot what’s trending in your niche, and integrate those hashtags into your posts.

While this is a great way of expanding your brands reach, do not overdo it. You may incorporate a few hashtags in your posts, and they will have a largely positive effect. However, if you overdo it, you risk being labelled as spam. This will have a detrimental effect in both long term and short term.

Hashtags can also be implemented within your advertising campaigns. They can help to give your posts a clear narrative for your customers to follow. In addition, they can also draw one person into the entire campaign, even if they only come across one hashtag, and choose to click it.

All in all, hashtags can be a great way to depict your brand through social media. They can help to highlight your brand values, whilst taking up very little budget. They can also help your campaigns to increase in longevity and impact.

Use giveaways

Who doesn’t like free things? Giveaways and competitions are a fantastic way to draw in the crowds to your website. Contests can get people interested in your brand with just one short campaign, and also give you an opportunity to get people signed on to your newsletter.

By encouraging people to sign on to a newsletter, or to enter their details when joining a campaign, you can collect all important customer information. This could allow you to retarget them with offers in the future, or simply to remind them to join further initiatives that could create further interest.

Pro tip: Remember to make sure that any individual who stands to win must like or follow your page. This will expose them to the brands posts in the future.

Work with influencers

In most cases, influencers are people who have a sizable following on social media. You can use these influential people to promote your product to their audience online.

When deciding on which influencers to reach out to, it is important that you consider whether or not their following fit your target audience demographics.

For instance, if you are in the men’s clothing brand, ideally you will want to look for male influencers who discuss fashion, or similar products. Whilst you wouldn’t want to target a female gaming influencer, as her following would likely be the opposite of what you need.

It is also worth considering whether you want to work with micro-influencers, who generally do not have a mass following, or someone with a much larger group of followers.

It is worth noting that influencers with larger followings tend to have less specific demographics. You may be exposed to more engagements and clicks, but it is less likely that they will be relevant. Conversely, micro-influencers tend to have a more specific audience who share similar interests, which means they may have a better ROI.

Encourage your customers to leave reviews on social media

Social media is rapidly turning into a platform where people go to search for reviews of products and brands, prior to making a decision on a purchase.

A recent study showed that 91% of respondents were influenced to buy something by positive online reviews. This shows the importance of encouraging happy customers to post their reviews regarding your store on your social media profiles. It also highlights how a positive review could be the difference between someone buying, and someone not buying a product from you.

However, this is not an overnight task. You have to actively encourage customers to share their experience after buying from you.

Many customers will choose not to leave reviews, even with your encouragement. Therefore, it could also be worthwhile to offer something in return for a review, such as a discount on a future purchase, or early access to new products. Incentives can not only get you the review you were seeking out, they may also encourage a customer to use your brand again, especially if their review is actually positive.

You can also make reviewing easier for customers by embedding a share button on your thank you page or even a note with the delivery of their purchase. By making it easier to review the product, customer reviews will become more frequent, and brand engagement may even increase.

Final thoughts on Social Media and Ecommerce

If you are looking to improve your social media advertising, following these six tactics will help you on your way to success. By building brand recognition, trust and general awareness you will be able to bridge the gap between your brand and the customer. This will encourage purchases in both the short term, and the long term, whilst also helping you to better understand those who show interest in your brand.

Once your social media efforts are paying off, it’s time to measure your results and see how you can improve your online presence and sales even more. Jamie’s article does a great job in explaining how you can get started with tracking and measuring your social media ROI. Check it out!

Jacques van der Wilt

 

By: Jacques van der Wilt

Jacques van der Wilt is the founder and CEO of DataFeedWatch, a leading global feed management and optimization solution that helps online merchants optimize their product listings for 1,000+ ecommerce channels in more than 50 countries.

Source: 6 Proven Ways Social Media and Ecommerce can Boost Sales | Bulkly

.

.

More Contents:

Learn how to run a self-help group from a Social Saheli
pluc.tv – Today
[…] a 100 women from self-help groups have been trained by Social Saheli in mobile storytelling and social media marketing to grow and expand their businesses […]
1
Home
Raindrop Comms offers virtual assistance, social media, marketing & communications, providing an alternative to the costliness of recruiting & hiring staff.
N/A
Badminton Shoes Market Share, Size & Trend | Industry Analysis 2018-2028
industrytoday.co.uk – Today
[…] Sensing the aforementioned, manufacturers in the badminton shoes market are modifying their social media marketing tones to boost sales […]
0
Social Media Marketing
ducodigital.com – Today
[…] What’s Included In Social Media Marketing? Our social media marketing service includes an initial marketing consultation from our Director Darren Winter, who has an M […] What’s Included In Social Media Marketing? Packages including social media marketing training for teams and individuals are also available, please enquire for an accurate cost […]
N/A
Why Tracking Pixels Are Important for Home Builders (and how to use them!)
blog.marketingninjas.com – Today
[…] With this piece of code, you can seamlessly integrate your paid and organic social media marketing efforts to your website for real-time tracking […]
N/A
You will get linkedin marketing and leads generation for your business
[…] customers? Do you have tons to supply , but don’t know where to start? Do you feel overwhelmed by social media marketing and paid advertising? -I’ll be by Your Side to help you and- -I’m here to Help You make an Onlin […]
0
HOT JOBS & COOL JOBS: PPC SPECIALIST SEM / PPC PAID MEDIA IRVINE CA USA
[…] Apply Now>> 27 Social Media Marketing Specialist Irvine, CA, USA Social Media Marketer Job Description: Seeking driven individuals t […]   SEO/SEM, database marketing, email marketing, social media marketing ad space and audience  […]
N/A
Cardano Blockchain To Take The Lead In Scalability With Hydra – The Migration Begins…
markethive.com – Today
[…] The next tech social media, marketing, and broadcasting giant, Markethive, has also moved to the Cardano blockchain from Ethereum […]
0
⭐How To Make Money On Fiver
en.avision.org – Today
[…]   Visit Fiverr Social Media Marketing The demand for SMM is rising day by day […] Depending on your experience, you can make money in a reasonable amount by selling your social media marketing services […]
1
An Ultimate 2021 Guide for Yoast SEO
searchgnext.com – Today
[…] This will also help you with social media marketing which will eventually help in your SEO as well […]
0
Digital Marketing Internship in Ghaziabad at Indian Tech-Marketing Company –
jobviewtrack.com – Today
[…] Indian Tech-Marketing Company Job description: for social media & websites Skill(s) required Social Media Marketing WordPress Digital Marketing Search Engine Optimization…, blogging & social media 2 […]
N/A
Process Automation: Automated. for HyperAutomation.
amelia.com – Today
[…] started a new company today, would you prefer to buy different “best of breed” products for your social media, marketing, sales, and customer support needs and integrate them all after the fact, or would you invest in […]
N/A
What Is The Job Market Really Like Right Now? | Social Hire
social-hire.com – Today
[…] The Social Hire team never just do social media marketing […]
N/A
Lessons Learnt: Doing Business Internationally + Surviving A Downturn | Social Hire
social-hire.com – Today
[…] Our experienced social media managers are motivated to make a enhancements to your social media marketing and reaching targets in a way that realistically makes a difference to your business goals […]
N/A
Youtube Channel Promotion Strategy | YouTube | SEO | Link Building | Content Marketing | Keyword Research | Freelancer
[…] for 500 Subscribers⭐⭐ ⭐⭐YT LIKE & VIEW $30CAD for 1000 views ⭐⭐ ⭐⭐ TARGETED VISITORS ONLY ⭐⭐ ⭐⭐ Social Media Marketing(SMM)⭐⭐ ✅ CONSIDER IT DONE✅ We will provide you with 100% permanent and organic au More $250 CAD i […]
N/A
Semrush
Grow your online visibility. On all key channels. From just one platform. 50+ tools on SEO, content marketing, competitor research, PPC and social media marketing to help you attract and grow your audience online faster. Start your free trial
150
Social Networking: All You Need to Know
[…] From a business perspective, it is equivalent to social media marketing, or using social media networks to communicate with existing and new leads and customers […] Here are three things to keep in mind as you develop your social media marketing plan for 2021: Create Useful and Engaging Content Your social media marketing efforts will be only as successful as your content […]
1
Social Media Advertising Agency in Gloucestershire
[…] What is Social Media Marketing? Social media marketing is the process of increasing website traffic or brand attention through using these platforms […] Top Rated Social Media Marketing Companies Near Me We think of ourselves as one of the greatest marketing and advertising specialist […]
N/A
Social Media: 6 Trends To Improve Your Marketing Strategy In 2021 [Infographic]
[…] Also, with a successful social media marketing strategy, you can generate more sales […] (Pandemic Effect) Your social media marketing strategy needs to target and baby boomers […]
N/A
Android App Development — 2 | Android | Mobile App Development | Java | iPhone | Android Wear SDK | Freelancer
[…] say about your app developer system and method for producing high revenue with your company and the social media marketing $20 USD / hour (0 Reviews) 0 […]
N/A
How to Put Your Social Media on Lockdown | Social Hire
social-hire.com – Today
[…] Marketing Drives Results for Small Businesses, 3 Guidelines for Young Startups Starting out with Social Media Marketing, The Advantages of Leveraging Social Media for Business, and 5 Content Marketing Mistakes That Will […]
17
157 Positively Resilient Ways to Win your Job with Networking | Social Hire
social-hire.com – Today
[…] We outline and implement cutting-edge social media marketing plans that help our customers realise their organisational objectives and further their socia […]
N/A
10 Best Practices for Social Media Etiquette
bulk.ly – Today
[…] This content is perfect for social media marketing, as you can delve into a topic, give your followers information about your product and conclud […]
N/A
HOT JOBS & COOL JOBS: MARKETING MANAGER LAKESIDE TX USA
[…] Apply Now>> 9 Social Media Marketing Manager Haslet, TX, USA Manage all social platforms including Facebook, Twitter, and Instagram […]
N/A
The Social media marketing Daily
paper.li – Today
A selection of articles, blog posts, videos and photos recommended by Prisca Kumako…
N/A
Digital Marketing Intern in Nasr City, Cairo | WUZZUF
wuzzuf.net – Today
[…] days ago Similar opportunities Digital Marketing – InternOkhtub – Smart Village, Giza9 days ago Social Media/Marketing InternNexus Analytica – Shorouk City, Cairo6 days ago Social Media Marketing Special […]
3
Agency Partners platform
What can an Agency Partner help you with? Our Agency Partners are skilled marketers who have excelled at helping their clients grow. Being long-time Semrush users, they also know how to make the most of the data and tools we provide. Rely on an Agency Partner to supplement your team and take a shortcut to better marketing results. Search Engine Optimization Content Marketing Marketing Strategy Social Media Marketing Analytics & Data Science Advertising
75
Best Practices for WooCommerce Follow-Up Emails (+ 3 Workflows to Test)
[…] Zakowicz, Director of Content at Omnisend, has nearly 15 years of experience in email, mobile, and social media marketing […]
N/A
6 Proven Ways Social Media and Ecommerce can Boost Sales
bulk.ly – Today
[…] Use The Right Ads There are a wide range of advertisement possibilities when it comes to social media marketing […]
N/A
Senior Social Media Manager – Code Red Esports
hitmarker.net – Today
[…] Key Responsibilities: Carry out social media marketing services for Code Red’s clients: day-to-day management of their social channels, creative ideatio […]
N/A
HOT JOBS & COOL JOBS: MEDICAL MARKETING WEST PALM BEACH FL USA
[…] West Palm Beach, FL, USA Beautiful Medical Spa and Anti-Aging Center looking for an In house Social Media Marketing, Creative Graphic Designer with Sales and Marketing experience for our 2 facilities […]  This job offer is not available to social media “marketing” companies or an individual seeking to  […]
N/A
HOT JOBS & COOL JOBS: DIGITAL MARKETING STRATEGIST MILWAUKEE WI USA
[…] This individual will be responsible for developing and executing strategic omni-channel digital and social media marketing programs for the company and our clients […]
0
HOT JOBS & COOL JOBS: DEVELOPMENT MARKETING DIRECTOR BRIGHTON MI USA
[…]  Social Media Marketing: 1-3 years Required license or certification: * Valid Drivers License […]
N/A
HOT JOBS & COOL JOBS: SENIOR SOCIAL MEDIA MARKETING MANAGER SAN DIEGO CA USA
FIND THE PERFECT JOB! keywords location distance 1 Senior Social Media Marketing Manager San Diego, CA, USA As the SR. Social Media Marketing Manager, you’re responsible for our marketing and relationship lifecycle across social channel […]  Some experience with video content creation and social media marketing * Some experience managing  […] Apply Now>> 15 Social Media Manager San Diego, CA, USA This role is that of a social media marketing strategist, creative, and manager who has great communication skills and follow-through […]
N/A
HOT JOBS & COOL JOBS: ENTRY LEVEL MARKETING BRAND AMBASSADOR TITAN FANS WANTED NASHVILLE TN USA
[…]  Experience and understanding of social media marketing are highly preferred […]
0
What We Do –
wolfinteractive.co.uk – Today
[…] From Facebook advertising and social media marketing, to content marketing, SEO and SEM – Google Adwords and beautiful website design mixed wit […] carefully planned and executed advertising campaigns offer the optimal return on investment (ROI) SOCIAL MEDIA MARKETING Great digital marketing can bring remarkable success to your business, creating devoted bran […] a difference! Call for advice 0800 288 4763 What we do Website design Search engine optimisation Social media marketing Digital advertising Corporate photography Brand + print design Useful links About us Blog Terms […]
N/A
Digital Marketing and Jump Rope Expert Geraldo Alken Tells A Story Of Courage Leading To Success – Press Release – Digital Journal
[…] marketing, website design, content creation, search engine optimization, email marketing, and social media marketing […]

The Secrets of Viral Marketing: Optimizing Your Content for Engagement

Also called buzz marketing, viral marketing gets its name because it spreads through a population much like a virus – from person to person. Viral marketing involves spreading your message quickly through your target market. Social media is considered a particularly fertile area for viral marketing because of the potential for engagement with your content to amplify your message. Viral marketing is basically WOM (Word of Mouth) on steroids that also increases the trustworthiness of your message when shared by friends.

However, viral marketing is a myth when it comes to building a sound digital marketing strategy. Yet, I hear this all the time from clients and prospects;

I want you to create a viral marketing campaign that’ll really send my brand over-the-top

The myth of viral marketing

OK, first, I can’t guarantee a post, white paper, image, infographic or another piece of content will go viral and no one else can either. Nobody can guarantee an action will generate viral marketing and, if they say they can, make them back it up with some money. In other words, require a substantial discount if their efforts don’t generate viral marketing results.

Of course, I can use elements “likely” to make a post go viral (and we’ll discuss these later in this post), but I wouldn’t want to bet real money on the whims of social media folks because any number of factors conspire to reduce the virality of your marketing strategy, including many that aren’t under your control.

A good example of a campaign that went viral is Roto Rooter’s Pimped Out John contest, depicted in the image below. The image is so outlandish, folks just HAD to talk about it. Users shared the heck out of the image, commented snarky things that generated more comments, and even the media picked up on the outlandish elements of this contest, garnering an estimated $1 million in free publicity according to the Marketing Director, who was surprised with the unexpectedly high results of the campaign.

Virality

Rather than perpetuating the viral marketing myth, let’s talk about virality — that’s the advice of successful journalist, Benny Johnson of Buzzfeed.

In his presentation, Benny said you can never predict which content will go viral (hence why I suggest the strategy of creating viral marketing is a myth). You can’t form a marketing plan around something so idiosyncratic.

Virality, to a large extent, is beyond your control because it depends a lot on serendipity, as I mentioned earlier. You might publish 100 pieces of really great content only to have some mediocre piece go viral, blowing all your notions that you control virality. Among the uncontrollable factors that contribute to virality, are:

  • It’s a slow news day. I often see some virality around the holidays, when fewer brands publish content.
  • Your post appeals to someone very influential. For instance, one of my posts caught the attention of Mari Smith, a Facebook influencer, for some unknown reason and she retweeted the content. Views of that piece of content when through the roof. The same thing happened recently when Google Analytics chose a post about their platform to retweet (see the Retweet below and pardon the bad crop job), despite ignoring numerous similar posts published before and after.
  • Your post gets featured on an important site or covered in the media. Whenever my post gets featured on the front page at Business 2 Community, website visits spikes.

Certainly, creating great content increases the chances that your content goes viral, but it’s no guarantee.

The ROI of viral marketing

But, the bigger question is: When content goes viral, does it HELP your brand?

And, too often, the answer is: NO!

This brings me to the topic of today’s post: Myths about social media.

Next to the definition of myth in the dictionary, you’re likely to find the viral marketing myth. The viral marketing myth, believed by most digital marketers is so pervasive, I’ve even seen marketing materials touting the firm’s viral marketing prowess. Well, let me say emphatically, viral marketing is a myth!

Now, that doesn’t mean that some content doesn’t go viral — it does. For instance, I published a post on a client’s blog, shared it on his Facebook wall, and got a 1000% increase in website views when the post when viral. Dissecting the success of this post, I found it contained both a provocative title and a captivating image. The post struck a chord that MADE readers want to know more.

Of course, views aren’t conversions so we didn’t see a big shift in that critical metric.

Read More…..

By Angela Hausman

.

Social Media Worldwide

A viral campaign on social media is simply posts that have been shared many, many times from one social media user to another. And, the results of a viral campaign can be extraordinary in terms of increasing brand awareness, leads and sales. Although post engagement in terms of comments and likes is still very powerful, nothing on social media is as powerful as shares because it means that your post is potentially seen by the friends or followers of the person who has shared the post.

More Contents:

American Prospect | The Vineyard of the Saker thesaker.is – Today[…] of drilling on Federal lands, will increase the cost of energy which will act as a regressive tax on those who can least afford it […]N/A

Special Whisky Releases | Justerini & Brooks http://www.justerinis.com – Today[…] Price Tax Cardhu   2008 Cardhu Read More Speyside 1x70cl 0 8 £70 […]0

Newest Books, Movies & Music – Top Choices in the Elmont Memorial Library for January 27, 2021 wowbrary.org – Today[…] New tax laws and changes in the marketplace offer challenges to the financial landscape that investors have […]0

Redemptions From Equity Funds Suggests Greater Investor Awareness: PGIM India MF http://www.moneycontrol.com – Today[…] For example, all retirement products offered by mutual funds should get tax benefits as are enjoyed by other products […] A BAF helps investors buy low and sell high in a tax-efficient manner and achieve a smoother experience of earning better risk-adjusted return compare […]N/A

Fire services align across Victoria, Saanich and Oak Bay | District of Saanich http://www.saanich.ca – Today[…] and leveraging economies of scale, resulting in cost effective service delivery and best use of tax dollars […]0

The Best 5 Brokers for Trading EUR/GBP http://www.wikijob.co.uk – Today[…] All you need is your name, address and tax number, and the system will automatically verify your identity […] WikiJob does not provide tax, investment or financial services and advice […]0

How to design an effective carbon tax http://www.hhs.se – TodayWatch the interview with Per Strömberg and Gustav Martinsson about their findings from a recent research project on the Swedish carbon dioxide tax. Their project evaluates the effectiveness of the Swedish tax introduced in 1991. It also provides important lessons on the effects of taxation design, both in Sweden and internationally. How to design an effective carbon tax0

Investing in equities in 2021 http://www.canaccordgenuity.com – Today[…] the debt won’t be wealth taxes like CGT (although this could rise), it will more likely be income tax and VAT which have the biggest contributions […]N/A

Brenna – Fundraising For Children’s Miracle Network Hospitals Dance Marathon events.dancemarathon.com – Today[…] can be a hero for sick and injured kids!   We need you to be a hero For The Kids! Your donation is tax-deductible and will make miracles happen for families who desperately need them […]5

Afropages – Autoroutes à étages et relance du système de régulation du trafic : Des projets réalisables ou simple effet d’annonce http://www.afropages.fr – Today[…] Read more PIB: NUPENG, PENGASSAN fault proposed tax regime The unions say the 10 per cent proposed by the petroleum industry bill for deep offshor […]0

Data Scientist KTP Associate (RGU & AISUS Offshore Ltd) – | RGU | myjobscotland myjobscotland.gov.uk – Today[…] The KTP Associate will benefit from a tax free Personal Development Budget of £4,000 […]N/A

Hexitime- An Idea Worth Spreading – Hexitime hexitime.com – Today[…] If you then need help at a later date, say filling in your tax return, then you can ask for that help and someone else in the timebank with accounting knowledg […]0

HTC One mini 2 – 16GB – unlock (Unlocked) Smartphone GRADED – manortel.myshopify.com – Today[…] 00 Regular price Sale Sold out Unit price /per  Tax included […]N/A

Nonprofits, Transparency, and Staff Support in 2020: Three Case Studies nonprofitquarterly.org – Today[…] social sector, because nonprofits are tax-exempt organizations with missions of public social trust […] with my husband, who took an Enterprise Rose Fellowship, and Casa was the LIHTC [Low-Income Housing Tax Credit] partner, the primary federal funding vehicle for subsidized rental housing […] and commercial] project, was in planning for eighteen years and our first NMTC [New Market Tax Credit, another federal funding vehicle] project […]

Take Five – Police Scotland http://www.scotland.police.uk – Today[…] These may include offering you or your business a government grant or a reduction in your council tax with links contained leading to fake websites designed to obtain your personal and financia […]1

Opinion: Meek Mill, Jay-Z and other big names in sports fight for criminal justice reform http://www.usatoday.com – Today[…] some people, really wealthy people, who give to causes because it looks good or because they get a tax break […]96

HOT JOBS & COOL JOBS: RESEARCH ASSOCIATE III CELL LINE GENERATION BOTHELL WA USA http://www.e-physician.info – Today[…] Apply Now>> 30 Work From Home – Tax Associate Seattle, WA, USA Overview Do you have a minimum of 3 season of paid Tax Preparation experience, with a minimum of 30  […]N/A

Covid-19 vaccination in India: Over 23 lakh healthcare workers immunized so far across country, says health ministry http://www.financialexpress.com – Today[…] NAV, portfolio of Mutual Funds, Check out latest IPO News, Best Performing IPOs, calculate your tax by Income Tax Calculator, know market’s Top Gainers, Top Losers & Best Equity Funds […]0

3 Pcs Luxury Patent Leather Handbags Women Bags Designer salestoreuk.com – Today[…] 99 Tax included […]N/A

How Do I Create a Letter of Last Instruction? blog.davidlefton.com – Today[…] Make sure your executor can find important legal documents, such as your will, tax returns, marriage license, Social Security card, birth certificates, trust documents, deeds […]2

Via to Provide On-Demand Rides in Arlington, Texas – Next City nextcity.org – Today[…] that the reason the city has no bus service is because the residents want it that way: Sales tax proposals to fund transit service have gone down to defeat repeatedly, losing in 1980, 1995 an […] when the city declined to renew its contract with DART after voters rejected yet another sales tax hike […]N/A

Maldives Meeru Island Package, Maldives http://www.africastay.com – Today[…] – USD 6 per person per day Green Tax if not indicated on your qoutation […]0Tax Outlook Through the Years http://www.bdo.com – TodayHome > Insights > Tax > Federal Tax > Tax Outlook Through the Years0

Invest in Startups | Equity Crowdfunding – CRYPTO CRYPTO NEWS cryptocryptonews.com – Today[…] it be construed or used as, comprehensive offering documentation for any security, investment, tax or legal advice, a recommendation, or an offer to sell, or a solicitation of an offer to buy, a […]

Prioritizing Your Inbound Marketing Strategies for 2021

Marketing is a continually evolving landscape. You know this. We know this. But 2020 presented a different challenge than previous years, leaving marketers to dig deep into what they need to do to attract and nurture leads and customers.

2021 will be no different – which shouldn’t make you panic! Part of marketing is doing your due diligence, and we’ve combined resources to come up with some powerful strategies to consider prioritizing in 2021.

SMS Marketing

The popularity of SMS was already accelerating pre-COVID, but the pandemic made the importance of quick, timely, relevant messages more necessary than ever. People needed fast updates on everything, from closures to switches to remote learning. And SMS marketing provided that, plus an average 98% read rate.

SMS marketing is also useful for both leads and customers in non-COVID-related campaigns, as you can implement various campaigns that are engaging to both audiences. For example, for current customers, you can send them text reminders of appointments or meetings. For leads, you may consider sending them branding awareness campaigns or coupons that may encourage them to buy from you.

The best part? With a platform like SMSZap, getting started with SMS marketing is a breeze. You can set up your account in a few minutes, link up with your contacts in HubSpot, and send personalized and engaging messages.

Content Marketing

COVID restrictions sent most people home at one point – to shop or work, or both. This made the demand for digital consumption skyrocket. What does that mean for your efforts in 2021? Your content needs to be high-caliber and plentiful, as well as:

  • Interactive
  • Emphatic
  • Engaging
  • Relevant to current events (2020 saw everything from social change, major elections, and COVID)
  • Made for the diverse crowds

That translates to creating and sharing educational, quality content about your products, services, and your company to your prospects and customers. You can use various resources like blogs, ebooks, infographics, social media, and videos to deliver your messages. No matter what type of content it is, it should address your target audiences’ specific pain points at every stage of their buyer’s journey, including the awareness, consideration, decision, and delight stages.

Video

Video can technically be considered a part of your content marketing – but its importance in our “new normal” isn’t something to shrug your shoulders. People longed for some human connection that they couldn’t get in person. Think about how you can use video in your previously “typical” marketing efforts. Are you switching to more online conferences, events, or webinars? These remote types of content are not going anywhere soon.

Similarly, video is just proven to be a useful tactic. In fact, 79% of consumers reported that a brand’s video convinced them to buy a piece of software or an app. A whopping 92% of those viewers also said they shared videos with others. That alone should help you realize the value of investing in video creation and distribution.

Chatbots and Customer Support Automation

When COVID initially hit, people scrambled to cancel flights, hotels, concerts, trips, appointments; you name it. The importance of a quick and solid customer support experience was integral. But customers weren’t the only ones dealing with the consequences of such an uncertain year. Support agents were hit with an influx of tickets to their helpdesk. Fortunately, chatbots and other customer support automation helped and will continue to in 2021.

Chatbots automate specific tasks and conversations by speaking with a customer or prospect through an easy-to-use interface. They lighten your teams’ workloads by tackling more straightforward conversational functions that are necessary but can eat up time. Advanced customer service automation can offload a large portion of support tickets with a high degree of accuracy. These resources also delight users because more and more people want information as quickly as possible and don’t mind speaking over a chat application.

Social Media

2020 certainly had a prevailing theme, and it was that a lot of people were at home for a good portion of it. Because of this, more people were also on their phones searching for news and updates from their favorite brands. One of the most common places to find this is generally a company’s Twitter, Facebook, Instagram, or LinkedIn.

Brands recognized this too. In fact, social media budgets accounted for 24% of all marketing budgets during the second quarter of 2020. And the momentum kept. There’s tremendous opportunity to ride these coattails and continue engaging and re-engaging with new and existing customers through fun, engaging social media campaigns or advertising.

SEO

When the pandemic subsides, businesses with brick and mortar locations will likely want to send as many people as possible back into their stores. Local search engine optimization (SEO) can help. Try:

  • Optimizing your “Google My Business Page”
  • Including local keywords throughout your website content
  • Strengthening your social media presence and including location-specific content

Position Zero, or Google’s featured snippet, should also take precedence in 2021. As humans become more reliant on technology, they expect the best answer as fast as possible. Position Zero has the most relevant information that answers that user’s question without clicking on any link. Some advice on getting a featured snippet includes:

  • Figure out what your company can get a snippet for
  • Writing out the exact question you’re trying to answer in your website or blog content
  • Use lists or tables
  • Research related questions and answers – any question can lead to another!
  • Create high-quality content that isn’t stuffed with keywords .

Another vital thing to consider when tackling SEO is to remember that people are searching for things differently now. People are asking more questions or phrases rather than just words. They’re also using devices like Alexa or Google Home. Search engines recognize this more nuanced context, meaning, and intent to deliver results, so keep it in mind for 2021. 

By: Kelly Groover

.

.

Clwyd Probert

https://www.whitehat-seo.co.uk/ This presentation was made my Karen Rafferty from HubSpot as part of a seminar at the London HubSpot User Group in London. This video will show you the best tips for implementing a great inbound marketing strategy. You can download the free eBook here: https://info.whitehat-seo.co.uk/tips-… The full transcript of the video can be found here: https://blog.whitehat-seo.co.uk/inbou… Slides can be downloaded here: https://info.whitehat-seo.co.uk/londo… A summary article covering the main points is available here: https://blog.whitehat-seo.co.uk/tips-… We propose is to start to deploy a strategy to both your sales and marketing activities in your business.

It’s important just to reiterate here that with inbound marketing what we’re essentially doing is trying to focus on attracting good fit leads or opportunities for your business. And we do that through producing meaningful content that can enable you to have meaningful interactions with potential customers. It’s about just having good social etiquette. I’m, it’s not about interrupting people, it’s about actually being helpful, being responsive. Being very human in the way that you employ your marketing and your sales strategy. Which of the strategy from the video works best for you in 2018. Let me know by leaving a quick comment below. Details of the next London HUG event #LondonHUG can be found here: https://www.whitehat-seo.co.uk/hubspo…

.

More Contents:

HOT JOBS & COOL JOBS: EXPERIENCE LIFE AND ANNUITIES INSURANCE CONSULTANT WASHINGTON DC USA http://www.e-physician.info – Today[…] Apply Now>> 32 Telesales * Warm Leads* Life Insurance *Entrepreneur Mindset* Washington, DC, USA No experience necessary […]N/A

Entrepreneur Mindset-Reset tracycherpeski.podbean.com – January 14Are you caught in the “Entrepreneur Success Trap” of working all the time? Do you want to take your business from good to amazing, yet can’t seem to find the right balance? Join host Tracy Cherpeski, Executive Coach and Mindset Mastery expert, as she interviews entrepreneurs just like you who are…0

EMOTIONAL INTELLIGENCE CRASH COURSE FOR ENTREPRENEURS 2021® http://www.udemy.com – January 14[…] the instructor of several online courses as well as the author of “The Secret of Now Series,” the “Entrepreneur Mindset Series,” and “The New Age Christian Scrolls” series […]22

Tula Areti Tzoras on LinkedIn: #Leadership #Entrepreneur #mindset http://www.linkedin.com – January 14[…] ⁣ #Leadership #Entrepreneur #mindset #overcomeobstacles #mentalhealth #Letgo #Angelinvestors #events #coaching #onlinecourse […]0

Judy Musgrove – judylm.medium.com – January 13[…] While attractive, you also wonder how do you shift from an employee mindset to the entrepreneur mindset […]N/A

HOT JOBS & COOL JOBS: HIGH DEMAND FOR QUALITY PAINTERS GET NEW CLIENTS IN YOUR AREA LAREDO LAREDO TX USA http://www.e-physician.info – January 12[…]  A story of why YOU are wanting to get into the hearing aid business * An entrepreneur mindset with  […]N/A

Douglas James | Do You Have the Entrepreneur Mindset? on http://www.behance.net – January 12[…] But success most often finds those who adopt the entrepreneur mindset right out of the gate […]0

Reviews | Do You Have the Entrepreneur Mindset? – douglasjamesmarketingreviews.wordpress.com – January 12[…] But success most often finds those who adopt the entrepreneur mindset right out of the gate […] What goes into the entrepreneur mindset, you ask? These qualities […] The entrepreneur mindset is encompassed most in those who shoot for the moon […]0

Douglas James Reviews | Do You Have the Entrepreneur Mindset? thedouglasjames.com – January 12Douglas James Reviews | Do You Have the Entrepreneur Mindset? Talk to any professional in any field […] But success most often finds those who adopt the entrepreneur mindset right out of the gate […] What goes into the entrepreneur mindset, you ask? These qualities […]0

Group Engineering Manager F/H – Data & Machine Learning at Ubisoft gamejobs.co – January 12[…] We’re looking for: an entrepreneur mindset ; a will to build things from the ground up in a collaborative and fast-paced team environment ; […]0

Self Made | Entrepreneur Mindset | HOW TO youtu.be – January 111Online Jobs | Freelance Employment | Outsourcing Services | Programmers | Web Design | Freelancer http://www.freelancer.com – January 11[…] Someone with an entrepreneur mindset please apply […]N/A

Chris Lees – medium.com – January 11My Entrepreneur Mindset A short interview with Entrepreneur, Kirsten Lees, Founder of ThinkFirst (“We prepare your business […]N/A

HOT JOBS & COOL JOBS: JR. IT ACQUISITION SPECIALIST NORFOLK VA USA http://www.e-physician.info – January 9[…] Apply Now>> 33 Mortgage Protection Specialist *Entrepreneur Mindset* Sales Norfolk, VA, USA Clients fill out a form requesting information then the field underwrite […]N/A

Your Mindset Determines Your Business Success – Direct Sales, Party Plan and Network Marketing Companies Member Article By For the Love Of http://www.sassydirect.com – January 9[…]   Remember, You Have The Power To Do This! entrepreneur mindset positive-thinking positive mindset business successful positive attitude

How Exactly Does Content Marketing Help in Building Brand Awareness

Brand awareness is more than people simply recognizing your business name or your logo.True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors.

It’s vital to build brand awareness because consumers are much more likely to buy from a brand they know and trust than one that’s new to them.A research study found that over 80% of people searching for a product on Google chose to click on websites they were already familiar with, regardless of their position in the results.

Content marketing can be a highly effective way to build brand awareness. With every piece of branded content an individual sees, they become more familiar with your brand. But while exposure is important, it’s not the only factor at play. Content can help to build your brand in several different ways.

Quick Takeaways

  • Content marketing is an excellent way to demonstrate knowledge and expertise and build trust with your audience.
  • The more content you publish, the more exposure you give your brand. Every piece of content has the potential to widen your audience.
  • Your content is an important part of your overall brand and can be used to amplify your brand voice and reinforce your commitment to your brand values.

1. Demonstrating Authority and Expertise

By regularly publishing informative and educational content that helps to solve your audience’s problems, you demonstrate the fact that you know what you’re talking about as an expert in your industry.

For example, take a look at the blog published by marketing and CRM software company, HubSpot. HubSpot publishes a lot of detailed and useful articles on subjects such as content marketing, web design, email marketing, SEO, and customer experience.

Most of these articles are not written with the aim of selling more software licenses. Nor, indeed do they even mention the products and services that the company sells.

This informational content is not published with the aim of making more sales, but rather to share knowledge and cement HubSpot’s position as an authority in the area of digital marketing.

The audience reading HubSpot’s blog may not immediately be looking for a marketing software solution. However, with each piece of content they read, they’ll build a stronger association between the HubSpot brand and marketing knowledge.

If at some point in the future they are in the market for a CRM or marketing automation software, they’ll already have HubSpot in mind and be confident in the brand’s experience and knowledge.

2. Building Trust

Consistently publishing helpful information for your audience not only helps to demonstrate your expertise and authority but is also vital for gaining the trust of your target audience.

People don’t like to feel like they’re being sold to or that brands only have an interest in gaining their business.

Content marketing means publishing content that’s not sales focused and demonstrates you care about your audience and their problems, rather than just making the sale.

The more content your audience reads and the better they get to know your brand, the more likely they will be to trust you. The more they trust you, the more likely they are to spend money with you in the future.

Source: Marketing Charts

3. Fleshing Out Your Brand Personality

Many brands offer very similar products and services, often at similar prices. Your brand personality is what distinguishes you from your competitors and builds relationships and loyalty with your customers.

Your content should reflect your brand values and mission. It should demonstrate what you offer beyond the products and services you sell.

Every piece of content you publish should also reflect your brand tone and voice. Whether this is fun and friendly, creative and quirky, or confident and informative depends on your audience, the industry you’re in, and how you want to position your brand.

Source: EndeavorCreative

To get this all right, it’s important to have a clear and defined brand, mission, value, voice, and content strategy that pulls it all together. Skipping over any of these steps will result in content that doesn’t have a clear voice or personality, and your brand will be weakened as a result.

4. Increasing Brand Exposure and Mentions

Every piece of content you publish gives you a new opportunity to expand your audience and reach more eyes.

Publishing content around the topics that your audience and customers are interested in is a highly effective way to boost your SEO. This means your site is more likely to come up in searches for keywords related to your business. The more content you publish, the more chances you have of showing up in search results.

Source: Oracle Modern Marketing Blog

Good content can help you to attract traffic from many other sources apart from search engines.

People share high-quality content on social media. Social media mentions are doubly effective because they not only help you to reach a wider audience, but a social share acts as a vote of confidence and demonstrates that others trust in your brand too.

This is increasingly important these days where 83% of consumers say they are more likely to buy a product or service if it is recommended by a friend or family member.

5. Building Customer Loyalty

Content marketing is not only important for attracting new customers but also to keep the customers you already have.

Strengthening relationships with your customers is also important for building your brand. When customers are loyal to your brand, they are more likely to recommend it to others.

Consistently publishing new content is a great way to stay in touch with your existing customers, keep your brand on their mind, and give them more opportunities to share your content and products with others.

6. Engaging Your Audience with Brand Storytelling

Everyone loves a good story. So it’s no surprise that much of the most successful content on the web involves some element of storytelling.

Likewise, some of the world’s most successful brands have a great story behind them. Just look at Apple (founded by college dropouts out of a garage) or Toms shoes (inspired by the travels of the founder and the barefoot children he met along the way).

If you can use content to tell the story of your brand in an engaging way, you’ll build an emotional connection with your audience that will make them want to read more, interact more, and buy more from your brand.

If you are ready to get more traffic to your site with quality content published consistently, check out our Content Builder Service.

Set up a quick consultation, and I’ll send you a free PDF version of my books. Get started today–and generate more traffic and leads for your business.

By Michael Brenner

.

Marketing Insider Group

The Marketing Insider Group provides content marketing workshops and content development services. Scale your content and start showing Content Marketing ROI today. Free Consultation

Services

Hinge

The number one criteria prospective clients use when they’re selecting a firm is expertise. In this video, Liz Harr shares the top 3 ways to demonstrate your expertise for greater visibility and marketplace reputation. For more content just like this, connect with Liz & Hinge: LinkedIn: https://www.linkedin.com/in/eharr/ Twitter: https://twitter.com/ElizHarr LinkedIn: https://www.linkedin.com/company/153024/ Twitter: https://twitter.com/HingeMarketing Facebook: https://www.facebook.com/HingeMarketing Professional Services Executive Forum: https://www.linkedin.com/groups/3828540

%d bloggers like this: