Prioritizing Your Inbound Marketing Strategies for 2021

Marketing is a continually evolving landscape. You know this. We know this. But 2020 presented a different challenge than previous years, leaving marketers to dig deep into what they need to do to attract and nurture leads and customers.

2021 will be no different – which shouldn’t make you panic! Part of marketing is doing your due diligence, and we’ve combined resources to come up with some powerful strategies to consider prioritizing in 2021.

SMS Marketing

The popularity of SMS was already accelerating pre-COVID, but the pandemic made the importance of quick, timely, relevant messages more necessary than ever. People needed fast updates on everything, from closures to switches to remote learning. And SMS marketing provided that, plus an average 98% read rate.

SMS marketing is also useful for both leads and customers in non-COVID-related campaigns, as you can implement various campaigns that are engaging to both audiences. For example, for current customers, you can send them text reminders of appointments or meetings. For leads, you may consider sending them branding awareness campaigns or coupons that may encourage them to buy from you.

The best part? With a platform like SMSZap, getting started with SMS marketing is a breeze. You can set up your account in a few minutes, link up with your contacts in HubSpot, and send personalized and engaging messages.

Content Marketing

COVID restrictions sent most people home at one point – to shop or work, or both. This made the demand for digital consumption skyrocket. What does that mean for your efforts in 2021? Your content needs to be high-caliber and plentiful, as well as:

  • Interactive
  • Emphatic
  • Engaging
  • Relevant to current events (2020 saw everything from social change, major elections, and COVID)
  • Made for the diverse crowds

That translates to creating and sharing educational, quality content about your products, services, and your company to your prospects and customers. You can use various resources like blogs, ebooks, infographics, social media, and videos to deliver your messages. No matter what type of content it is, it should address your target audiences’ specific pain points at every stage of their buyer’s journey, including the awareness, consideration, decision, and delight stages.

Video

Video can technically be considered a part of your content marketing – but its importance in our “new normal” isn’t something to shrug your shoulders. People longed for some human connection that they couldn’t get in person. Think about how you can use video in your previously “typical” marketing efforts. Are you switching to more online conferences, events, or webinars? These remote types of content are not going anywhere soon.

Similarly, video is just proven to be a useful tactic. In fact, 79% of consumers reported that a brand’s video convinced them to buy a piece of software or an app. A whopping 92% of those viewers also said they shared videos with others. That alone should help you realize the value of investing in video creation and distribution.

Chatbots and Customer Support Automation

When COVID initially hit, people scrambled to cancel flights, hotels, concerts, trips, appointments; you name it. The importance of a quick and solid customer support experience was integral. But customers weren’t the only ones dealing with the consequences of such an uncertain year. Support agents were hit with an influx of tickets to their helpdesk. Fortunately, chatbots and other customer support automation helped and will continue to in 2021.

Chatbots automate specific tasks and conversations by speaking with a customer or prospect through an easy-to-use interface. They lighten your teams’ workloads by tackling more straightforward conversational functions that are necessary but can eat up time. Advanced customer service automation can offload a large portion of support tickets with a high degree of accuracy. These resources also delight users because more and more people want information as quickly as possible and don’t mind speaking over a chat application.

Social Media

2020 certainly had a prevailing theme, and it was that a lot of people were at home for a good portion of it. Because of this, more people were also on their phones searching for news and updates from their favorite brands. One of the most common places to find this is generally a company’s Twitter, Facebook, Instagram, or LinkedIn.

Brands recognized this too. In fact, social media budgets accounted for 24% of all marketing budgets during the second quarter of 2020. And the momentum kept. There’s tremendous opportunity to ride these coattails and continue engaging and re-engaging with new and existing customers through fun, engaging social media campaigns or advertising.

SEO

When the pandemic subsides, businesses with brick and mortar locations will likely want to send as many people as possible back into their stores. Local search engine optimization (SEO) can help. Try:

  • Optimizing your “Google My Business Page”
  • Including local keywords throughout your website content
  • Strengthening your social media presence and including location-specific content

Position Zero, or Google’s featured snippet, should also take precedence in 2021. As humans become more reliant on technology, they expect the best answer as fast as possible. Position Zero has the most relevant information that answers that user’s question without clicking on any link. Some advice on getting a featured snippet includes:

  • Figure out what your company can get a snippet for
  • Writing out the exact question you’re trying to answer in your website or blog content
  • Use lists or tables
  • Research related questions and answers – any question can lead to another!
  • Create high-quality content that isn’t stuffed with keywords .

Another vital thing to consider when tackling SEO is to remember that people are searching for things differently now. People are asking more questions or phrases rather than just words. They’re also using devices like Alexa or Google Home. Search engines recognize this more nuanced context, meaning, and intent to deliver results, so keep it in mind for 2021. 

By: Kelly Groover

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Clwyd Probert

https://www.whitehat-seo.co.uk/ This presentation was made my Karen Rafferty from HubSpot as part of a seminar at the London HubSpot User Group in London. This video will show you the best tips for implementing a great inbound marketing strategy. You can download the free eBook here: https://info.whitehat-seo.co.uk/tips-… The full transcript of the video can be found here: https://blog.whitehat-seo.co.uk/inbou… Slides can be downloaded here: https://info.whitehat-seo.co.uk/londo… A summary article covering the main points is available here: https://blog.whitehat-seo.co.uk/tips-… We propose is to start to deploy a strategy to both your sales and marketing activities in your business.

It’s important just to reiterate here that with inbound marketing what we’re essentially doing is trying to focus on attracting good fit leads or opportunities for your business. And we do that through producing meaningful content that can enable you to have meaningful interactions with potential customers. It’s about just having good social etiquette. I’m, it’s not about interrupting people, it’s about actually being helpful, being responsive. Being very human in the way that you employ your marketing and your sales strategy. Which of the strategy from the video works best for you in 2018. Let me know by leaving a quick comment below. Details of the next London HUG event #LondonHUG can be found here: https://www.whitehat-seo.co.uk/hubspo…

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How Exactly Does Content Marketing Help in Building Brand Awareness

Brand awareness is more than people simply recognizing your business name or your logo.True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors.

It’s vital to build brand awareness because consumers are much more likely to buy from a brand they know and trust than one that’s new to them.A research study found that over 80% of people searching for a product on Google chose to click on websites they were already familiar with, regardless of their position in the results.

Content marketing can be a highly effective way to build brand awareness. With every piece of branded content an individual sees, they become more familiar with your brand. But while exposure is important, it’s not the only factor at play. Content can help to build your brand in several different ways.

Quick Takeaways

  • Content marketing is an excellent way to demonstrate knowledge and expertise and build trust with your audience.
  • The more content you publish, the more exposure you give your brand. Every piece of content has the potential to widen your audience.
  • Your content is an important part of your overall brand and can be used to amplify your brand voice and reinforce your commitment to your brand values.

1. Demonstrating Authority and Expertise

By regularly publishing informative and educational content that helps to solve your audience’s problems, you demonstrate the fact that you know what you’re talking about as an expert in your industry.

For example, take a look at the blog published by marketing and CRM software company, HubSpot. HubSpot publishes a lot of detailed and useful articles on subjects such as content marketing, web design, email marketing, SEO, and customer experience.

Most of these articles are not written with the aim of selling more software licenses. Nor, indeed do they even mention the products and services that the company sells.

This informational content is not published with the aim of making more sales, but rather to share knowledge and cement HubSpot’s position as an authority in the area of digital marketing.

The audience reading HubSpot’s blog may not immediately be looking for a marketing software solution. However, with each piece of content they read, they’ll build a stronger association between the HubSpot brand and marketing knowledge.

If at some point in the future they are in the market for a CRM or marketing automation software, they’ll already have HubSpot in mind and be confident in the brand’s experience and knowledge.

2. Building Trust

Consistently publishing helpful information for your audience not only helps to demonstrate your expertise and authority but is also vital for gaining the trust of your target audience.

People don’t like to feel like they’re being sold to or that brands only have an interest in gaining their business.

Content marketing means publishing content that’s not sales focused and demonstrates you care about your audience and their problems, rather than just making the sale.

The more content your audience reads and the better they get to know your brand, the more likely they will be to trust you. The more they trust you, the more likely they are to spend money with you in the future.

Source: Marketing Charts

3. Fleshing Out Your Brand Personality

Many brands offer very similar products and services, often at similar prices. Your brand personality is what distinguishes you from your competitors and builds relationships and loyalty with your customers.

Your content should reflect your brand values and mission. It should demonstrate what you offer beyond the products and services you sell.

Every piece of content you publish should also reflect your brand tone and voice. Whether this is fun and friendly, creative and quirky, or confident and informative depends on your audience, the industry you’re in, and how you want to position your brand.

Source: EndeavorCreative

To get this all right, it’s important to have a clear and defined brand, mission, value, voice, and content strategy that pulls it all together. Skipping over any of these steps will result in content that doesn’t have a clear voice or personality, and your brand will be weakened as a result.

4. Increasing Brand Exposure and Mentions

Every piece of content you publish gives you a new opportunity to expand your audience and reach more eyes.

Publishing content around the topics that your audience and customers are interested in is a highly effective way to boost your SEO. This means your site is more likely to come up in searches for keywords related to your business. The more content you publish, the more chances you have of showing up in search results.

Source: Oracle Modern Marketing Blog

Good content can help you to attract traffic from many other sources apart from search engines.

People share high-quality content on social media. Social media mentions are doubly effective because they not only help you to reach a wider audience, but a social share acts as a vote of confidence and demonstrates that others trust in your brand too.

This is increasingly important these days where 83% of consumers say they are more likely to buy a product or service if it is recommended by a friend or family member.

5. Building Customer Loyalty

Content marketing is not only important for attracting new customers but also to keep the customers you already have.

Strengthening relationships with your customers is also important for building your brand. When customers are loyal to your brand, they are more likely to recommend it to others.

Consistently publishing new content is a great way to stay in touch with your existing customers, keep your brand on their mind, and give them more opportunities to share your content and products with others.

6. Engaging Your Audience with Brand Storytelling

Everyone loves a good story. So it’s no surprise that much of the most successful content on the web involves some element of storytelling.

Likewise, some of the world’s most successful brands have a great story behind them. Just look at Apple (founded by college dropouts out of a garage) or Toms shoes (inspired by the travels of the founder and the barefoot children he met along the way).

If you can use content to tell the story of your brand in an engaging way, you’ll build an emotional connection with your audience that will make them want to read more, interact more, and buy more from your brand.

If you are ready to get more traffic to your site with quality content published consistently, check out our Content Builder Service.

Set up a quick consultation, and I’ll send you a free PDF version of my books. Get started today–and generate more traffic and leads for your business.

By Michael Brenner

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Marketing Insider Group

The Marketing Insider Group provides content marketing workshops and content development services. Scale your content and start showing Content Marketing ROI today. Free Consultation

Services

Hinge

The number one criteria prospective clients use when they’re selecting a firm is expertise. In this video, Liz Harr shares the top 3 ways to demonstrate your expertise for greater visibility and marketplace reputation. For more content just like this, connect with Liz & Hinge: LinkedIn: https://www.linkedin.com/in/eharr/ Twitter: https://twitter.com/ElizHarr LinkedIn: https://www.linkedin.com/company/153024/ Twitter: https://twitter.com/HingeMarketing Facebook: https://www.facebook.com/HingeMarketing Professional Services Executive Forum: https://www.linkedin.com/groups/3828540

What Does Your Content Say About Your Company Culture

It’s more important than ever before to build a positive and inspiring company culture. The culture of your organization affects the talent you attract, how engaged your employees are at work, and also the customers who choose your brand over others.

Your company culture is a reflection of your core brand values and mission. And those values can be an important factor in the decision-making process when someone chooses to spend their money or do business with you.

According to a 2020 survey of consumer behavior, over 70% said it was important that companies they bought from aligned with their values.There are many factors that go into your company culture. It’s important to mold the working environment and the sort of business you do around the type of culture you want to cultivate.

But have you considered how the content you are publishing affects how your company culture is perceived?

Quick Takeaways

  • Expressing your true company culture is critical for attracting the right talent and the right customers.
  • The content you publish can be a valuable way to demonstrate your brand culture.
  • Get your brand values and mission statement set in stone to create a solid base for all your content marketing efforts.

Why Your Content Is a Reflection of Your Culture

Have a think about the brands you regularly consume content from and how the content has a unique personality that affects how you would describe the brand.

For example, take a look at this tweet from smoothie company Innocent Drinks:

Even if you’d never heard of the company before, you’d probably start forming an impression of their company culture just from seeing this small piece of content.

Some things that spring to mind include:

  • Young and fun
  • Friendly
  • Caring about the environment

A quick look at the Innocent Drinks page shows that this first impression aligns pretty closely with the brand’s stated values.

How about another example?

Social media automation tool Buffer actually dedicates a whole section of its blog to the importance of “open” culture.

You can see that Buffer values transparency, sustainability, and work-life balance from their blog articles on subjects including calculating the carbon footprint of remote work, moving to a four-day workweek, and why their transparent email policy stopped working.

Buffer is a brand that really understands the importance of content marketing and makes the effort to ensure that all content reflects its core values:

  • Default to transparency
  • Cultivate positivity
  • Show gratitude
  • Practice reflection
  • Improve consistently
  • Act beyond yourself

Does Your Content Promote Your Company Culture?

Take a look through some of your existing content online with fresh eyes. Does it really reflect your brand and values? If your content was all someone had to go on, would they have an accurate picture of what it might be like to work for your company?

Some brands naturally do a great job of creating values-focused content. The ones that do succeed not only because they have a talented team of marketers and content creators working for them, but also because they have a clear idea of the company culture they want to cultivate and promote.

So if you don’t yet have a clear handle on how to describe your company culture, or you’re waiting for it to develop organically, you must focus on building a positive culture first.

Your people are one of the cornerstones of your company culture so make sure they’re involved. Getting together to officially nail down your brand values or mission statement can be a great starting point for an official company culture to flourish.

But when it comes to brand culture, actions matter more than words. There’s no point in claiming you have an open and honest culture and care about the environment if this isn’t true.

Developing your true company culture will take some time, but it can be helped along by working with people who share your values.

Hiring the right people is essential, of course. But marketing to the right audience is equally as important. If you can create content that attracts an audience that shares your brand values, you’ll be well on the way to success.

Creating Content Around Your Culture

Once you’ve put the hard work into building a great brand culture, you can use your content to show off what a great company you are.

If you’ve come up with a list of official brand values, this can be a great way to get started with your content plan, as you can make sure any new content you create falls into one of these “buckets”.

Make sure to take advantage of content to tell the story of your brand. When working through your content strategy, it’s natural to want to make sure that each piece of content is fulfilling a specific purpose and aligning with the customer journey.

But not all content has to or should funnel a potential customer toward a sale. Your content should also work to build your brand slowly but consistently with each piece you produce.

Great authors don’t have to work to market their books. People eagerly anticipate them and buy them automatically because they know they like their style and subjects.

If you approach your marketing content in the same way romance novelists tackle their books, you’re sure to be well on the road to building a dedicated audience that is interested in what you have to say.

Activating your employees to create their own content is another fail-safe way of creating authentic, engaging content.

Nobody knows your company and its culture better than your employees. Utilizing their knowledge, expertise, and passion is often the most effective way to tell the world about your company culture.

At the very least, make sure your employees are involved in your content process, whether that’s by brainstorming ideas for content topics or sharing your content on their own social media accounts.

Ready to Tell the Story of Your Brand Culture?

If you are ready to get more traffic to your site with quality content published consistently, check out our Content Builder Service.

Set up a quick consultation, and I’ll send you a free PDF version of my books. Get started today–and generate more traffic and leads for your business.

By Michael Brenner

Marketing Insider Group

The Marketing Insider Group provides content marketing workshops and content development services. Scale your content and start showing Content Marketing ROI today. Free Consultation

Services

What kind of corporate culture is your organization emblematic of? Let us know in the comments, and hit that like button, too. Subscribe to Eye on Tech for more videos covering the latest in business technology, including security, networking, AI, DevOps, enterprise strategy, storage, devices and more: https://www.youtube.com/EyeOnTech Stay up to date on the latest HR software news: https://searchHRsoftware.techtarget.com/ Follow us on Twitter: https://twitter.com/@TTBusinessTech Like us on Facebook: https://www.facebook.com/TechTargetBu… #CorporateCulture #EmployeeRetention #EyeonTech

How To Sell Services With DFY Niche Marketing Agency Kit Bundles

LocalAgencyBox Bundle allows anyone to start and scale profitable agencies to sell services to local businesses charging $500 – $10k per client per month. The bundle comes with 10 Done For You Agency Kits you can choose from. All you need do is pick a niche from the 10 agency niches inside the bundle.

The kits contain editable ready-made templates you can customize quickly to suit your audience and business.  The bundle comes with Done For You Website, Commercial graphics which contains brochure, business card, invoice and letterhead.

You need not rack your brain about writing proposals, it’s all in the package. As if that’s not enough, the creator made sure you’re not left alone to figure out how to use this bundle. He created video tutorials to guide you along all the way.Plus his support guys are top-notch. Ever ready to provide the needed support to quickly fix issues as it comes to them.

The bundle comes with 10 Done For You Agency Kits which are :

  1. Video Marketing Agency Kits
  2. DFY Mobile App Agency Kits
  3.  DFY Messenger Bot Agency Kit
  4. DFY Social Media Marketing Kit
  5. DFY FB Ads Business Agency Kit
  6. DFY Web Design Agency Kit
  7. DFY SEO Audit Agency Business Kit
  8. DFY Graphics Design Agency Kit
  9. Content Marketing Agency Business Kit
  10. Restaurant Agency Kit

Inside each of this kit you will find the following:

  • Stunning ready made Agency website
  • Irresistible Proposal (Ms Word & Powerpoint)
  • Highly optimized cold call Email Sequence
  • Pimped-to-sell Telemarketing scripts for graphics
  • Print-ready commercial Graphics templates for design service (business card, letterhead, invoice, trifold brochure)
  • 4 DFY Facebook ads creative
  • DFY web banners & google ads
  • DFY legal contract vetted by an attorney
  • Arbitrage Tip: Charge $500 – $10k per client. Deliver using any of the design tools you bought in the past or outsource to a freelancer on fiverr. You will be connected to awesome freelancers the creator has personally worked with who deliver for less than $50.

LocalAgencyBox Review – How Do You Use?

  • Step 1: Purchase LocalAgencyBox and get access to the bundles
  • Step 2: Download the assets and install the Done For You Website(the tutorial is available in the member’s area. After Installation, customize your site as you deem fit
  • Step 3: Download the Social media assets and use that to start driving traffic to your website. The bonuses inside the member’s area will teach you how to drive traffic using FAcebook ads and other traffic generation methods.

LocalAgencyBox Review – My experience in using it and How does it work?

I used this product as a beta tester and today I’m going to make this honest review for you.

Below is the LocalAgencyBox member area as you can see:

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It shows the front-end and all otos of this product, and you will have access button to the ones you purchase. I will dive into LocalAgencyBox FE as above to see what we have inside:

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The LocalAgencyBox contains lots of ready-made template websites and 10 Done For You Agency Kits you can choose from, which are :

  • Video Marketing Agency Kits
  • DFY Mobile App Agency Kits
  • DFY Messenger Bot Agency Kit
  • DFY Social Media Marketing Kit
  • DFY FB Ads Business Agency Kit
  • DFY Web Design Agency Kit
  • DFY SEO Audit Agency Business Kit
  • DFY Graphics Design Agency Kit
  • Content Marketing Agency Business Kit
  • Restaurant Agency Kit

All you need to do is pick a niche from these 10 agency niches inside the bundle as above. So now let’s take a closer look at each agency kit:

1/ Ready-made agency website

First of all, we have these below agency websites to showcase your services:

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From here, you can download a lots of websites that are ready-made for you. All you need to do is customize them fit with your business without any hassle because the tutorial is included as well.

Below is the preview of one of these given websites:

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They’re all designed carefully for the best quality. After downloading the assets and install the Done For You Website (the tutorial is available in the member’s area), you have full permission to customize your site as you deem fit as below:

4a

Here are some preview of ready-made websites LocalAgencyBox provides to you:

2/ Video marketing agency kit

This kit provides everything you need to pull in clients (using Facebook and Google ads, cold email sequences and telemarketing scripts), pitching to your clients (using the professionally prepared PowerPoint and Word Proposal slides) …all the way to closing new clients and deals (using attorney drawn legal contracts):

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I will list again what you can find inside each of the kit:

  • Irresistible Proposal (Ms Word & Powerpoint)
  • Highly optimized cold call Email Sequence
  • Pimped-to-sell Telemarketing scripts for graphics
  • Print-ready commercial Graphics templates for design service (business card, letterhead, invoice, trifold brochure)
  • 4 DFY Facebook ads creative
  • DFY web banners & google ads
  • DFY legal contract vetted by an attorney

Let’s have some preview of these above ones:

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Email sequence of Video marketing agency kit:

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Commercial graphics of Video marketing agency kit:

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All these graphics come along with psd files which are editable in Photoshop, this software includes for you the detailed tutorial how to edit them in Ps as well.

3/ Facebook advertising agency kit

Here we have what you need to set up your own 6 figure FB ads consulting business. There are millions of businesses who are ready to pay you thousands of dollars to help them advertise their products and services on Facebook:

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Let’s take a look at Proposal template of FB advertising agency kit as below:

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From here, you will see the ready-made word and powerpoint templates:

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Video, Social Media, Apps, Websites, Bots are growing so fast that they have become an essential part of any business’ marketing plan.

4/ Social media marketing agency

This kit includes everything you need to set up your own 6 figure social media marketing consulting business. Social media is growing so fast that it has become an essential part of any businesses marketing plan:

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Click on to see preview of Facebook ad creative as below:

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We have Facebook ads sample and social media marketing from here:

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5/ Web design agency kit

This kit is about everything you need to set up your own 6 figure web design consulting business even if you know nothing about coding. Millions of businesses are going online every month and are willing to pay thousands of dollars to agencies who will help them establish an online presence. Existing website owners are also looking for who to help them improve their website ROI. A lot of low hanging fruit’s here:

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They’re really professionally designed graphics:

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6/ Graphic design agency kit

You can find everything you need to set up your own 6 figure graphics design agency business. Graphics is one thing every business needs but struggles with. There are millions of businesses who are willing to pay you to help them with their marketing graphics:

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7/ Messenger bot agency kit

From here, you can find everything you need to set up your own 6 figure messenger bot consulting. There are millions of business owners who are willing to pay thousands of dollars to agencies who will help them set up messenger bots for their businesses:

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8/ Mobile App agency kit

With this agency kit, you can start your own 6 figure Mobile app agency business today and slice your own share of the multi-billion-dollar app industry even if you know nothing about apps. There are millions of businesses who are willing to pay thousands of dollars to agencies who will help them with mobile apps:

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9/ Restaurant agency kit

Discover everything you need to set up your own 6 figure restaurant agency business… to help local restaurants sell online here. Restaurants are amongst the worst hit during the lockdown and post lock down, most of them will bite off your hand if you offer to help them set up to be able to sell online:

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10/ SEO agency kit

This one is about everything you need to set up your own 6 figure SEO Audit consulting business even if you know nothing about SEO.

The truth is, SEO audit is one of the lucrative niches and there are millions of businesses who are willing to pay thousands of dollars to agencies who will help them with SEO Audit.

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11/ Content marketing agency kit

You can learn how to set up your own 6 figure SEO Audit consulting business from here. SEO audit is one of the lucrative niches and there are millions of businesses who are willing to pay thousands of dollars to agencies who will help them with SEO Audit:

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We have carefully included every aspect of Marketing and years of combined expertise in different fields related to marketing has gone in to create Local Agency Box.It doesn’t matter whether you’re a seasoned marketer or a complete newbie. Local Agency Box is designed to help users get new clients and deliver quick results. My team stuck to the task and kept ALL the 5 Big Goals defined by me in the planning stages.

Read more: http://localagencybox.com

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