Also called buzz marketing, viral marketing gets its name because it spreads through a population much like a virus – from person to person. Viral marketing involves spreading your message quickly through your target market. Social media is considered a particularly fertile area for viral marketing because of the potential for engagement with your content […]
Marketing is a continually evolving landscape. You know this. We know this. But 2020 presented a different challenge than previous years, leaving marketers to dig deep into what they need to do to attract and nurture leads and customers. 2021 will be no different – which shouldn’t make you panic! Part of marketing is doing […]
Brand awareness is more than people simply recognizing your business name or your logo.True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors. It’s vital to build brand awareness because consumers are much more likely to buy from a brand they know and […]
It’s more important than ever before to build a positive and inspiring company culture. The culture of your organization affects the talent you attract, how engaged your employees are at work, and also the customers who choose your brand over others. Your company culture is a reflection of your core brand values and mission. And those values […]
How well do you know your brand’s target audience? Or, how well do you think you know your target audience? We find that many brand managers in Europe assume they know their audience very well indeed. They might even have a very clear image in their head of the type of individual they are trying […]