8 Simple Tips to Improve Your Business Blog

With the rise of the digital age, there are plenty of ways to get your business’ voice heard, but don’t discount the importance of your blog. Business blogging is a valuable investment that your business should be putting time and consideration into.

You’ve probably heard it before: blogging provides the perfect platform for thoughtful, long form content that will help you better connect with your target audience. So your business started a blog and then what happened? Did you see the results you were hoping for?

If done well, blogging can enable your business to experience many benefits beyond just sharing information with your audience. It can help you increase conversion rates, generate awareness of both your business and the products or services you offer, and can even play a major role in helping you boost your search ranking. In fact, if you keep your blogs updated, lively, and informative, and your marketing engine can coast effortlessly to lead generation.

But, if you don’t know what it takes to create a successful blog, you might be wasting your time. In this post, I’ll provide tips on how to improve your blog so you can reap all of its benefits and move your business forward in the digital world.

1. Learn about your audience

Starting a business blog will give your company a chance to nurture your website visitors and build a sense of trust between your ideal audience and your brand. But to build genuine connections with your target audience, it’s important that you write about topics they care about and that match where they are in their customer journey.

With that in mind, you need to have a detailed understanding of the people you’ll be writing for. One great way to do that is to develop buyer personas. If you’ve never created buyer personas, or if you’re unsure how to create them, try out this buyer persona template from HubSpot. It will walk you through how to conduct research to build buyer personas and create a clear picture of your ideal audience.

Once you’ve defined who your audience is with your buyer personas, you can use tools like BuzzSumo or forums like Quora to learn about what your potential buyers are searching for and connecting with on social media. Understanding your audience and their needs will help you better tailor your content to them and their interests.

2. Interact with other blogs

With so many online blogs, making your blog unique might seem like a daunting task. Remember that your blog should be a part of the wider conversation regarding your brand and your industry. You should be linking to other blogs and sources of research whenever you write a new piece of content. This can lead to an increased amount of sites backlinking to your own site, too.

While it may seem counterintuitive, you want other sites to grab your information, as long as they give you credit by linking back to your original content. Backlinks are like online referrals, with other sites saying they think your information is so good they’re pointing others there.

As you garner backlinks, search engines note the popularity of your site and move it up in search rankings. So, treat your links to other sites as networking tools to help improve the authority and relevance of your business.

3. Be consistent

Your blog needs to be a reliable source for your readers. Sporadic blog posts are frustrating for people who are interested in what your blog is saying! This means that you should be organizing what you post and when you post it.Consistency is key to building a steady audience that repeatedly comes back for more and moves through your sales pipeline.

If you haven’t already, consider creating a content calendar for your blog to help you better plan out your posts. Whether you choose to post every day, weekly, bi-weekly, or monthly, make sure you keep a regular schedule so that your readers know when to check out your latest content.

4. Highlight your products and services

Blogging isn’t necessarily about selling to your customers directly, but don’t underestimate the power of well-written blog to help convert prospects. Sharing information delivers a valuable sample of what you have to offer. In fact, did you know that 57 percent of the purchase decision is already complete before customers even call the supplier?

That means that most of the buying journey has taken place digitally before the customer has contacted a sales rep. So, your blog articles should act as an introductory sales person, highlighting the benefits of your products or services to help accurately inform your prospective customers.

5. Be a valuable resource

One of the best ways to attract more readers is to produce highly valuable content. This works on two levels. The first is that your current readers will recognize that you have depth of knowledge in your field and will continuously turn to you whenever they have a question pertaining to your industry. Think Neil Patel and Brian Dean, both of whom are marketing gurus with a huge following because they’ve proven themselves to be credible experts through their online content.

It’s similar to a test drive. Most auto buyers take a test drive before falling in love with a vehicle. Even those who have the willpower to walk away to “sleep on it” are drawn back. Your blog should do the same for your business. Readers click in, read, and cruise away; but you will inevitably pull them back for more if you’ve provided them with helpful content.The second level has more to do with your search rank and how it drives traffic.

Google’s number one goal is to create an incredible user experience, and it does that by providing searchers with the most relevant answer to their search query.So, if you’ve written the most valuable blog post on Google RankBrain (Iike Brian Dean did here), then Google will recognize that through your website analytics and will reward you by placing you higher on the SERPs. And we all know, the closer you are to the top of the results page, the more clicks you’ll attract.Not sure how to write valuable content? Check out this video from Moz on how to 10X your content.

6. Let your audience be a part of the conversation

Your blog should be a knowledgeable resource for users, but you need to be careful not to sound too removed from your audience. Readers want to feel like their engaging with a resourceful community, not being lectured by an anonymous source. You can achieve this by focusing on the tone and style of your writing.

Use your blog to generate action and gather user details (subscribe to a newsletter, follow, like, respond to a poll, etc.). Get them to interact with you, and be sure you give them some incentive to share their contact information with you.If your readers message you on social media or write a comment at the end of your post, make sure you respond. One major key to a successful blog is to build a relationship with your readers, and engagement is a sure way to help you build those relationships and increase your readership.

7. Write well

This seems like a pretty obvious tip, but it’s important nonetheless. Your blog should be easy to digest, so make sure to maintain a conversational tone and keep your paragraphs and sentences short. Incorporating pictures and white space throughout your post will help break up large chunks of text that are harder to read/focus on.And, always triple check for grammar and spelling mistakes. I’m sure you’ve heard it before, but multiple typos can count against your credibility and can easily convince readers to click out of your post. Try using tools like Grammarly to catch errors before you hit the publish button.

8. Focus on topics, not just keywords

SEO is part art, part math, part mystique. With search algorithm updates like Google’s RankBrain, search engines are getting better at understanding searcher intent, rather than just matching results to the keywords in the query.With this in mind, the best way to improve your rank is to prove you’re an expert on topics as a whole. One way to do that is to write quality content (see tip number five above) and the other is to write about various aspects of the same topic.

For example, if you’re a jeweler, you can write about the many aspects of purchasing an engagement ring, such as “How to Determine a Ring Budget that’s Right for You,” and “Why Cut is More Important than Clarity,” and “Diamond Alternatives for the Nontraditional Bride.”By writing multiple helpful posts about a given topic, rather than simply stuffing various keywords into one post, you can establish topical authority, and over time, Google will recognize you as the best resource for anyone searching about engagement rings.For more information about gaining topic authority, check out this post on how to create topic clusters.

Stick with it and see the results

If your business has started a blog, but you haven’t seen the results you were hoping for, try implementing these 8 simple tips to improve your blog. Don’t get discouraged if your blog traffic doesn’t skyrocket right away.As is common with content marketing, it may take a few months for your content to get indexed by search engines, but if you remain a consistent source for original, high-value articles, you’ll reap the benefits of blogging in no time.

Source: 8 Simple Tips to Improve Your Business’ Blog – Relevance.

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  • Send emails with personalized images and boost your click-rate
  • Personalize your landing page text & images to improve conversions.
  • Web based SAAS, create your campaigns from anywhere.
  • Don’t go to Spam. With personalization, your outreach is custom made and your prospects won’t think it’s spamming.
  • Get dozens of free templates to start with. Quickly customize any template and make it yours.
  • Get access to a template library shared by other users and share your own templates too.
  • Powerful template-builder lets you create your own designs and templates easily.
  • Detailed analytics, sales reporting included.
  • Get higher click-through rates and conversions with max-level personalization.

No need to pay for Canva or a designer. Create personalized layouts & beautiful messages easily with in-build designer. Get access to public templates created by other users, Share templates with others.

Modify text color, size, boldness, font. Choose background images, icons, logos and customize anything in the design easily. Got an awesome template already? Just copy paste the HTML code and SellitPics will convert it into a personalization template.

Supports Facebook, LinkedIn, Twitter, Whatsapp, Slack, Discord & all others. Important if you are doing cold-outreach, Reduce complaint rate. Keep your account in good position and many more…

Source: SellitPics – Attract Attention With Hyper Personalized Images

Why Affiliate Marketing Is Important For An Increased Conversion Rate

Marketing is the basic necessity of business owners in the present age. They have to use different marketing tools and techniques to ensure that they rank higher in comparison to their competitors. However, when it comes to increasing conversion rates, most people fail. The reason is that they are not using the right marketing strategy. Affiliate marketing is very important to increase conversion rates and here are some of the reasons why.

More visitors

First, online business owners require visitors. Many find it hard to attract visitors to their website. Affiliate marketing provides a better way of attracting customers. When the readers of your affiliate marketer read an interesting review or article about your products, they will find it hard to resist clicking on the links provided. This way, your page views will increase, which will increase the chances of most of the visitors converting into customers. However, you have to make sure that your website is interactive.

Increased credibility

Gaining the trust of customers is the hardest thing that business owners have to deal with. When you use affiliate marketing, you will get the following benefits:

  • Customers trust the blogger, which means that they will automatically trust your services
  • When they will read a positive or unbiased review, your chances of generating more leads will increase
  • Customers will be encouraged to try products that have been mentioned several times
  • If your affiliate marketer adds a call to action at the end of his blog, it will create a sense of urgency and your visitors will surely trust your products.

More visibility

With the help of affiliate marketing, your online visibility will increase. Your products will not only be shared on the blog of the affiliate marketer, but there are chances that his readers will share the post on a different platform. It means that the number of individuals reading about your products will increase. You can also share the blog on your social media profile as a sales pitch to showcase how your products have been mentioned in a famous blog. In this way, when customers enter the keywords associated with your website, they will have you in the first few search results, which will increase your conversion rate.

Higher search engine ranking

One of the biggest benefits of affiliate marketing is a higher search engine ranking. All the blogs that are written by the affiliate marketer will be optimized according to the latest SEO rules. Apart from that, most of the written content will be positive. We all know that search engines prefer websites with positive reviews. When your customer searches for your products or website, they will always find positive search results. Remember that many customers trust the results shown by Google and only affiliate marketing can help you achieve that positive ranking.

Customers will spend more time

We all know the rule of business, that when a customer spends more time on your website, there is a chance that he will not leave without buying a product. With the help of affiliate marketing, you can make your customers spend more time on your website. Due to the highly engaging and interactive content, there are chances that your customers would love to know about every product that is available at your store. In this way, most of your leads will be converted into potential customers.

Stay ahead of your competitors

With the help of affiliate marketing, you can stay ahead of your competitors. You can select different famous affiliate marketers to display your products. In this way, your overall visibility will increase. When your competitors do not have the same level of marketing, there is no chance that they will have more customers than you. it will help you to maintain your higher ranking and it will help you to gain more customers. Remember that you will have to pay attention to your ranking all the time because your competitors are working hard as well and you cannot let them take your place.

Improved social media rating

Generating a better rating on social media is not an easy task, but with the help of affiliate marketing, you can make it possible. When you share the famous blogs on your social media profiles along with the positive comments that you already have, your rating will be improved. You will notice that more customers will be drawn to your website because of the positive comments. Again, if they also share their positive reviews about your website or products on their social sites, your overall ranking will automatically increase. Most customers often check the rating on the social media sites before they buy a product and it will prove very beneficial for you.

Provides long-term results

There are many benefits of affiliate marketing, but none of them measure up to the benefit of long-term results. We all know that affiliate marketers hardly take down their blog posts and they stay online for as long as they like. This means that you will get positive feedbacks for a long time. New readers will keep reading about your products and in this way, your sales will increase. It is the most affordable marketing technique you can use.

Bottom line

When you are planning to select an affiliate marketer for your business, you have to be extra careful. You have to ensure that he has the same customers that you need because that is the only way you will be able to engage more clients. Do not forget to check the traffic of the person’s website you are planning to use. The more traffic he has, the better your conversion rate. Make the right choice and enjoy increased sales and better revenue.

By: Mariia Lvovych

Source: https://www.relevance.com/

.

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SharpLink Gaming goes live with 15 state-specific affiliate marketing sites SBC Americas

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YoSeller   https://jvz4.com/c/202927/387544/
Your 3DPal   https://jvz2.com/c/202927/381685/
YTSuite   https://jvzoo.com/c/202927/381179
Zappable   https://jvz3.com/c/202927/367328/
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