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The 10 Most Customer Focused Companies In Asia -Blake Morgan

All over the world customers are king. But it’s especially true in Asia. Customers in Asia are unlike any others in the world. They tend to be more connected to their mobile devices and are eager to spend and connect with brands. Many of the most successful companies are those that are completely focused on … Continue reading The 10 Most Customer Focused Companies In Asia -Blake Morgan

5 Powerful Examples Of Social Media Customer Care – Alina Gorbatch

Social media customer care doesn’t sound like something worth an entire article. After all, social media has been with us for a while. We know that customer care is important, we have business pages on multiple platforms, we reply to messages and direct tweets, solve tickets, and gradually forget how to use a phone. What … Continue reading 5 Powerful Examples Of Social Media Customer Care – Alina Gorbatch

Why Customer Service Is Important To The Success Of Your Business – Salesforce

Great customer support drives an amazing customer experience, especially when your support team moves beyond just reacting to problems and toward anticipating customers' problems. When support agents are empowered to go above-and-beyond with customers, or have a help desk solution that makes it easy for them to upsell or cross-sell relevant services, they can create … Continue reading Why Customer Service Is Important To The Success Of Your Business – Salesforce

Why Live Chat Isn’t Just For Customer Service Anymore – Sara Yin

According to an eConsultancy report, for every $92 spent acquiring prospects only $1 is spent converting them. Sure, that dollar could give you returns in spades, but in reality the odds of that are no better than a craps table in Las Vegas. The average conversion rate for your typical marketing stack – things like forms, … Continue reading Why Live Chat Isn’t Just For Customer Service Anymore – Sara Yin

How To Turn a Bully Prospect Into a Paying Customer – Steli Efti

Sure, not every sales call is going to go smoothly. But when a prospect turns into a bully, listing off all the reasons your product and company is terrible. It’s hard not to feel discouraged and not know what to do. But there’s a mantra you can use in these situations to regain your confidence … Continue reading How To Turn a Bully Prospect Into a Paying Customer – Steli Efti

How to Activate Employees and Harness the Power of Internal Experts – Michael Brenner

Here’s a strategy brands such as IBM and Starbucks have been using for years to bolster their marketing reach and their revenue – employee activation. By harnessing the potential of the people who know your brand better than even your most devoted customers, you can tap into a rich source of brand advocacy and fuel … Continue reading How to Activate Employees and Harness the Power of Internal Experts – Michael Brenner

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