When you search in “What is digital real estate” into google, you’re likely going to find guides to obtaining older versions of digital real estate such as domain names, websites, and URLs’.
And this wouldn’t be wrong, as these are still types of digital property that can be bought and sold for a profit. But, in this article, we’re going to chat more about Web3 digital real estate like the Metaverse and protocols like Parcl.
This article is mainly for beginners in this space, but feel free to check out our “What is Parcl” article if you want to learn more about our protocol. So, let’s dive into five things you need to know about digital real estate.
What is Digital Real Estate?
Let’s start with the basics; what actually is digital real estate? Digital real estate can include the ownership of a URL, website, domain name, social media account, and now virtual property in the Metaverse.
The buying and selling of which can be highly profitable if you know what you’re doing. Since we’re a Web3 protocol, we’ll focus mainly on the Metaverse and how you can gain exposure to real-world real estate through the use of digital real estate investing.
So, what can you actually do with the land in the Metaverse? The main thing you can currently do is buy and sell the virtual property, but on some larger metaverse projects like Decentraland and Sandbox, you can design your own events and play with other users.
By designing your own events and games, you can easily monetize this too. You’ll also have the ability to rent out your land to other people if buying outright is too expensive. Currently, the Metaverse is becoming more popular, with large organizations and businesses buying land to advertise their products in both the physical and digital worlds.
But, Web3 digital real estate isn’t just the Metaverse.
Yes. The Metaverse is digital real estate, but it’s not the only way to invest in this space. You can also invest in digital real estate via Parcl. Our protocol built on Solana allows the average person the ability to invest in the real estate market using synthetic assets.
So, we’ve created something called the Parcl price index, which values real estate across the US under certain parameters, which are then tied with a synthetic asset that follows this price movement. Like a derivative in traditional finance, a synthetic asset follows the underlying asset’s price, allowing you to actively trade the asset without ever owning it. Meaning that if you wanted to hedge against the effects that Covid-19 had on the Manhattan property market, you could go short on that area and profit.
Parcl allows you to trade your favorite neighborhoods on a detailed or broad level; it’s totally up to you; the same goes for the investment amount. Many people are priced out of investing in physical real estate, but thanks to Web3 technology, Parcl can offer the average person a way to invest in digital real estate to gain exposure to the physical real estate market.
If you want to learn more about how Parcl works and why we’re so passionate about leveling the real estate investing playing field, check out our Intro to Parcl article.
Digital Real Estate Investing: Is It Profitable?
Of course, digital assets are a growing asset class, and that goes for NFTs and not just virtual real estate. We go into detail about the impact NFTs can have on the real estate industry here. But, in summary, the digital asset class is booming and has made plenty of people multi-millionaires over the past few years.
The NFT “Everyday’s – The First 5000 Days” sold at a Christie’s auction for $69 million. Not only that but a 500 square metered plot of Decentraland land sold for $2.43 million, making it one of the largest sales on record. So, it’s safe to say that yes, you can make a huge profit from digital asset trading. Where Can You Buy Digital Real Estate?
We’ve just determined that investing in digital assets like real estate is profitable, but where do you buy it from? Firstly, you’ve got to have your own wallet to store your land NFT and buy the assets. Check out our phantom wallet setup guide to see how it’s done.
When you’ve got your crypto wallet set up, you now need to just put in a bid for the land, this can be done straight from the metaverse project itself, such as Sandbox or Decentraland, or you could use a third-party platform such as OpenSea or MagicEden.
If you’re looking to gain exposure to physical real estate through investing in digital real estate, join our Discord or sign up to our newsletter for any updates on when our testnet launches.
Is Digital Land Going To Continue To Grow In Popularity?
Yes, and we don’t see this slowing any time soon. With people becoming more interested in gaming and the gamers of the early 2000s growing up and obtaining higher paid jobs, this disposable cash is being spent on digital assets like real estate in the Metaverse, gaming items, and avatars for their digital identities.
But, another thing to remember is that it’s not just for people who game; it’s for those that want to profit from this digital gold rush. As the world moves further into the digital era, we’ll see more people buying digital land, creating digital identities to escape the real world, and spending more on in-world items.
Not only will it be filled with gamers, but tech giants and other organizations will also begin buying up more land to advertise to millions of users. The virtual floodgates have opened, and there’s no way to close them.
Source: What Is Digital Real Estate? Five Things You Need To Know
Critics by: Sean Peek
How to profit from digital real estate: After buying or making your website, you need to create content on a consistent schedule to attract visitors to your website and generate traffic. Use Google’s Keyword Planner to brainstorm ideas for your blog using words that people are already searching for.
If you’re too busy to write blog posts and promote your website, hire freelancers to write content on your behalf. You can find freelancers from sites like Upwork at affordable prices. Once you’re generating enough traffic to your website, monetize that traffic to generate revenue from your website. Here are a few ways to make money from your web traffic.
- Advertising: Sell ad space on your website or use an ad network like AdSense to monetize website traffic. When people click on an ad, you earn money.
- Affiliate marketing: This involves promoting and selling products created by other businesses. Whenever someone buys a product through your affiliate link, you earn a commission off the sale.
- Selling products: You can also create and sell your own products, like e-books, online courses and software on your website.
- Sponsored content: Advertisers will often reach out to you to sponsor blog posts that promote their own brands and products. They will pay you to write about their products on your blog.
Eventually, you may start making a profitable income from your website. Then you can decide whether to sell it for a profit or to continue developing the site to use as an income stream. The choice is yours.
The good news is that you don’t have to open your checkbook or empty your bank account to invest in a website or a blog. The bad news is, unlike when you invest in stock or real estate, you can’t expect the value of your digital real estate to go up over time if you don’t do anything. You have to put in the work to make your website more successful and increase its value. Make sure you’re willing to put in the work before you invest if you want to see a financial return.
Top Marketplaces to Buy Digital Real Estate
Decentraland: This is one of the largest place marketplaces for digital real estate. It allows you to buy and sell land, estates, avatar wearables and other digital goods. The Ethereum network is the foundation for this digital world.
SuperWorld: This company has created a virtual map of Earth. It allows you to buy real-life plots of land, that now exist in the metaverse. For example, you could buy the Taj Mahal, NYC’s 5th avenue or your own home. Someone already purchased The White House for about $354 USD. In total, it has 64.8 billion plots of land for sale.
Somnium Space: Somnium Space describes itself as “a new virtual reality world.” This includes allowing users to buy and sell virtual land.
The Sandbox: A virtual metaverse where players can play, build, own, and monetize their virtual experiences. It boasts NFT collections by Snoop Dogg, Care Bears and Atari.
Upland.me: This platform is still in beta. However, it will be a digital metaverse where users can buy, sell and trade digital real estate.
OpenSea: Currently the largest NFT marketplace. It has a section for virtual land. Here you can buy and sell land parcels, wearables and names from projects like Decentraland, Cryptovoxels, Somnium Space and The Sandbox.
Keep in mind that things happen quickly in the metaverse. New companies are popping up every day with lofty ambitions of creating a new metaverse. As we saw with Meta Platforms, larger corporations are also willing to pivot. If you want to invest in digital real estate, be sure to do a deep dive into all existing marketplaces.
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