Interactiva The Fastest and Easiest Interactive Ecourse & Game Builder

Have you heard of interactive content? Do you truly understand its power and significance for the future of content marketing? We know that ‘Content is King’. Content gets people to engage with you, it can impact SEO, and the success of your business. It’s no surprise that content marketing drives digital marketing success. You’ve very likely invested time and effort into creating great content for your website.

It’s harder than ever to get people’s attention. Only 45% of clicks to a website get more than 15 seconds of attention. People no longer read everything they come across but rather scan for information. Customer loves to be involved. Because it’s always not about your business, it’s all about customers! Getting your audience to engage with you is one of the toughest challenges of content marketing. So, what do you use to get more attention?

Try interactive content. Interactive content generates 2x more conversions than passive content, and the good news is today you can create your interactive & profitable content without a hassle so you don’t need to pay hundreds to thousands of dollars to set up your interactive Presentations, Ecourses, quizzes and games because you can do all of it yourself quickly.

Interactiva has is no limit in creating interactive presentations, ecourses, webinars, games and quizzes. You can create UNLIMITED projects for you and your clients, All Elements can be customized easily. Ranging from images, video, text, and audio so that you can create better and more engaging video & presentation for any needs..

See more details here:

Source: http://interactiva.io

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  • Provide Full Click Stats on Your Campaigns. Additionally, Sendiio also gives full training tutorials on how to set up your email, message campaigns.
  • Understanding the handling mechanism of Sendiio is very easy. The user-friendly guide assists and tutors the user on the go and does not take long to understand its operation.
  • You can Connect many Fan Pages very quickly and easily. You can also get Facebook Messenger Subscribers fast.
  • For every New Messenger Subscriber, you can Set up a welcome message and Keyword-Based Chatbot Replies, Comment Replies, etc.

How Sendiio 2.0 Works?

Importing email leads, SMS leads and Messenger lists may seem like the primary functionality of the newly revamped  Sendiio 2.0. However, while going through a detailed Sendiio 2.0 Review, one can easily notice that the upgraded version is much more than just a plain autoresponder.

1. Import your lists and create your campaign

2. Send or schedule your campaigns

3. Generate massive profits from the three most profitable marketing platforms

As affiliate advertisers, Sendiio can be said that affiliate marketing is based on email – but now Fb messages and text, you can take your business to the next level.  As Agency Marketers, Sendiio can offer you the chance to take your customers’ whole to follow-up methodology through text, Fb courier, and email showcasing. This can help you add extra benefit to your main concern and your customer also.

Digital Product Vendors, building list is quite possibly the most significant resources an online business can ever have, and if there is a potential for success to have out over the commotion, Sendiio is the opportunity. Any other big or small- offline/online business, must use e Email, Text, and FB courier for their sales and marketing strategy. This is where Sendiio Autoresponder makes campaigning easier.

From an unlimited follow-up sequence campaign to the unlimited domain and unlimited one-time broadcasting, Sendiio has a lot more to offer in its new form.

Source: https://sendiio.vip/

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10 Bold Actions In Positive Life     https://jvz3.com/c/202927/383942/
3D Pal Toons     https://jvz6.com/c/202927/381689/
4brandcommercial        https://jvz1.com/c/202927/375487
7 Minutes Kit      https://jvz8.com/c/202927/374505/
9 figure Success        https://jvz8.com/c/202927/384653/
Ad Raven      https://jvz4.com/c/202927/382796/
ADA Bundle   https://jvz6.com/c/202927/389298/
Ada leadz     https://jvz8.com/c/202927/376381
ADA Web      https://jvz3.com/c/202927/383751/
AdRaven       https://jvz3.com/c/202927/382851/
Adsense Machine      https://jvz2.com/c/202927/290487
Adtivate Agency      https://jvz3.com/c/202927/383700/
AdvertSuite     https://jvz1.com/c/202927/335011/
AdzHero     https://jvz2.com/c/202927/366972/
AffiliateMatic     https://jvz3.com/c/202927/381148/
Agency Client Finder    https://jvz3.com/c/202927/384619/
AgencyScale      https://jvz4.com/c/202927/383111/
AIWA Commercial     https://jvz2.com/c/202927/365061
ALL-in-One HD Stock    https://jvz4.com/c/202927/381560
Animaxime    https://jvz2.com/c/202927/383307/
Appimize      https://jvz8.com/c/202927/370227
Appoint B Agency     https://jvz1.com/c/202927/384630/
Appointomatic      https://jvz6.com/c/202927/374258
Appowls    https://jvz4.com/c/202927/381231/
Art Of Living    https://jvz4.com/c/202927/382425/
Audiencetoolkit     https://jvz6.com/c/202927/302715
Audio Studio  https://jvz8.com/c/202927/389119/
Aweber Crash Course     https://jvz6.com/c/202927/383057/
Backlinkindexer    https://jvz6.com/c/202927/88118
BettingMaster      https://jvz2.com/c/202927/387079/
BevTraders    http://www.bevtraders.com/?ref=arminham
Big Audio Club     https://jvz6.com/c/202927/380087/
BigAudio Club    https://jvz2.com/c/202927/380877/
Boost Optimism   https://jvz2.com/c/202927/380692/
BrandElevate   https://jvz4.com/c/202927/381807/
BrandElevate   https://jvzoo.com/c/202927/381812
Bybit     https://www.bybit.com/en-US/invite?ref=ALEXP
CanvaKitz    https://jvz4.com/c/202927/379051/
ChatterPal    https://jvz8.com/c/202927/324615
Clientfinda   https://jvz8.com/c/202927/370806
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contentGenie   https://jvz4.com/c/202927/387717/
CourseAlly eLearning   https://jvz4.com/c/202927/384759/
CourseReel   https://jvz2.com/c/202927/355249
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Coursova   https://jvz1.com/c/202927/376527
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CryptoRocket    https://jvz6.com/c/202927/378113/
CryptoUnderworld     https://jvz8.com/c/202927/374345/
Dealcheck     https://dealcheck.io?fp_ref=armin16
DesignaSuite      https://jvz2.com/c/202927/297271
DesignBeast    https://jvz6.com/c/202927/371547
DevelopSelfEmpowerment     https://jvz6.com/c/202927/383094/
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DFYSuite   https://jvz3.com/c/202927/381194/
Diabetes Guide    https://jvz2.com/c/202927/358870/
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Forex Atlatian   https://jvz8.com/c/202927/25069/
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Sunday Freebie  https://jvz1.com/c/202927/267113/
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Tonai Voice Content   https://jvz8.com/c/202927/383119/
Toon Video Maker    https://jvz2.com/c/202927/357201
TrafficForU   https://jvz3.com/c/202927/381950/
Trendio  https://jvz3.com/c/202927/381003/
TubePal   https://jvz6.com/c/202927/379863/
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TubeTargeter  https://jvz6.com/c/202927/377211
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TV Boss Fire  https://jvz6.com/c/202927/379480/
Ultrafunnels A.I   https://jvz2.com/c/202927/381129/
VIADZ Ad Template  https://jvz4.com/c/202927/379307/
Vidcentric   https://jvz4.com/c/202927/376095
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Videevolve   https://jvz4.com/c/202927/381011/
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Video Games   https://jvz3.com/c/202927/184902/
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VR Studio  https://jvz8.com/c/202927/388296/
WebCop  https://jvz4.com/c/202927/378683/
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How To Find Active Local Business Leads To Get Your Business Up and Running Fast With Local Leader Bundle

1

It’s not simple to launch a local business, especially if you’re a tiny business owner. They are unable to do the work alone since there is simply too much to do. They’ll always require help, particularly when it comes to establishing their online presence.

What if, using cutting-edge lead-generation software, you could locate QUALIFIED prospects, connect with them, and close clients for up to 20 different services? Neil Napier, an ace digital marketer and his team have come up with an updated app called “Local Leader” on the JVZoo marketplace. According to them, “This is all in one local lead generation & cold email marketing platform at a one-time price!”

In this Local Leader Review, we’ll reveal every aspect “What is Local Leader, how does it work, the Pricing, Features, OTOs, Pros and Cons.” As well as our honest opinion on “whether Local Leader is legit or a scam.” The ground-breaking lead-generation tool Local Leader locates ACTIVE leads using Deep-Crawling Engine technology and gives users access to the most crucial data. It has a client outreach module that may be used to reach and close local clients from a single dashboard using cold messaging.

Users can obtain a complete understanding of the business and create the proper offers for the right prospects with the help of vast data.

How Does Local Leader Work?

Local Leader Works In Just 3 Simple Steps:

Step-1: FIND – You can enter your search keywords for any sort of business, in any location in the world, using Local Leader’s user-friendly interface.

Step-2: QUALIFY – Nearly 20 data points are used by its strong deep-crawling engine. EVERY TIME you conduct a search to qualify and verify your prospect’s information to provide you with precise pain points to sell.

Step-3: SEND – Your qualified and targeted prospects will receive an email from Local Leader offering to deliver the service they most need.

Why Do We Recommend Local Leader Reloaded?

Local Leader allows anyone to uncover local business leads in any niche, for any location in the world with just one click, literally! But, there are many software out there that do something similar.

What makes Local Leader special? Local Leader doesn’t just provide targeted business leads. You get every bit of relevant detail about these businesses so that you can instantly know what type of services they are in need of. This is mind-blowing. See, most other lead gen products will only give generic business details such as: Name , Location , Telephone Number and Email Address

And while these bits of data do help, it still leaves you with a ton of work to do. It could take you hours and hours of research to figure out what these businesses lack and how you can assist them. But with Local Leader life becomes much easier and you readily have all of this info at your fingertips.

Local Leader supplies you with everything you need to understand your leads including:

Business category, Social media accounts, Websites,Google Search and Google Map data, Google position , Are they advertising, Are they using retargeting pixels, And so much more. With all of this information, you can literally spoon-feed relevant services to your leads.

You’ll have them eating out of the palm of your hand.  And even if they require services that you don’t provide you can outsource them to freelancers on platforms like Fiverr and collect a handsome profit as the middleman. Plus, Local Leader comes with a built-in outreach module for cold messaging to reach & close local clients – ALL from one dashboard.

Who Is Perfect For Local Leader? EVERYONE Requires Buyer Leads. So every marketer should use Local Leader, whether they are online or offline. Local Business , Video Marketers, Digital Marketers,Freelancers, Digital/Local Agencies, Social Media Expert, Consultants & Coaches, E-commerce & Brick-and-mortar store owners, SEO Experts

Pros and Cons:

Pros:

Instantly download local leads from any part Of The World: pre-qualified and ready for you. Complete info on every lead: easily with just a click. Build-in leads manager: tag and saves leads for follow-up later , Cold email sender: send fully formatted emails from right inside the app, Outreach tracker: Tracks opens and clicks to optimize your outreach. Commercial License: Right out of the box we show you how to start earning with multiple methods. No Technical Mumbo Jumbo , Spending Money On Staff,No Researching Topics, No Expensive Database Software, No Complicated Setup, Nothing To Download/Install

Cons:

No free trial, The price will be raised in the near future, Some upsell may cost you higher (Optional but Important), We couldn’t think of anything else wrong with this Local Leader system.

Is Local Leader Worth It? Once your lead gen system is in place, you shouldn’t have to pay anything for this. Here are 3 solid justifications: You are receiving premium bonuses and training worth over $1,000. There is no additional charge for that. Their gift to you is this. For a one-time fee, you may get a top-notch web-based lead creation tool.

You won’t be required to pay a subscription fee for the app ($197 value). You may easily expect to pay $20 or more per lead if you buy local leads. You receive 100 searches every day from Local Leader, which will result in thousands of eligible leads. (Priceless).

Any one of those justifications, in our humble (but correct) opinion, would be worth paying the retail price of $97 a month. At their unique, one-time launch pricing, Local Leader offers you ALL THREE of these benefits for only 48% of the monthly retail cost.

This BUNDLE is the quickest way for you to gain access to everything that will enable your Local Leader software to grow your online business and revenues more quickly than you could with just one of the components alone. For YOU to experience a massive increase, they have carefully selected this product package.

Source: http://localleaderbundle.com

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The Top 50 Digital Marketing Trends for 2021

Advertising market trends

1.Programmatic Advertising

What is programmatic advertising? It means advertisers automate ad buying to target more specific audiences. This type of automation results in faster and efficient bidding. Advertisers then, have to spend less time and effort planning the ad bidding and buying.

How does programmatic advertising work?

Step 1 – a user clicks on the webpage

Step 2 – the publisher puts the ad impression for auction

Step 3 – the ad marketplace holds an auction where advertisers bid for the impression

Step 4 – the advertiser with the highest bid wins the right to display their ads

2.Marketing Personalization

If something we learned from 2020 is that to succeed at marketing in 2021 you need to personalize your marketing activities, including content, emails and ads. Great examples of personalization are Netflix and Amazon, with their tailored content and products suggestions.

The more personalized the content, the higher the customer engagement and loyalty.

3.Google Ads Smart Bidding

This system allows Google to manage advertisers’ PPC campaigns through Google’s AI system. The system then optimizes the advertiser’s budget to maximize their ROI. Advertisers can choose many criteria for their bid optimization, including device, physical location, remarketing list, ad characteristics, interface language or browser. Anti Ad-Blockers

Many websites have ad-blockers, preventing ads to be served to users. This causes serious revenue damage, which can range up to 40% loss from adblocking. Therefore, one of the trends we are seeing for 2021, is the popularization of anti-ad-blockers.

Anti-ad blockers are useful software solutions that bypass ad blockers. Not all the solutions work for all the ad blockers. You can also opt to work with an ad network that serves ads that bypass ad-blockers. However, not all ad networks work with all the ad blockers.

4.IoT Advertising

To be connected nowadays goes beyond, smartphones, laptops and tablets. There is a world of connected devices, from smart cars to smart houses. These type of connected devices are called the Internet of Things.

Companies have tried to use the Internet of Things for advertising. For example, including ads in smart cars systems, or include sensors in spirits bottles. As more connected devices are developed, more opportunities for IoT advertisement will appear.

Social media market trends

5.Influencer Marketing

What’s an influencer? An influencer is a person that, as a referent, can carry a brand message to their market. Influencers are not only celebrities, but Instagram or YouTube personas, that have their niche of followers. Their audience can go from a few thousand to millions. Influencer marketing has become more popular recently because of the following reasons:

  • It’s organic
  • It’s authentic
  • Connects with the customer

Many companies are leaving traditional advertising in favor of pairing with influencers that carry the word about their products or services. For example, GoodFoods, partnered with 60 influencers to produce content and recipes using GoodFoods products online.

How do you find the right influencer for your company is another story. Luckily, there are AI solutions that allow companies to rank and score influencers by niche, followers and ROI potential.

6.Social Messaging Apps

Messaging apps are not only for communicating with your friends. With more than one billion monthly users active on Facebook Messenger, companies are taking the opportunity to connect with their audience through messaging apps.

Social messages give businesses the chance to send messages to customers directly, answer queries, and conduct direct sales. It works as a live chat for customers to reach you, then you can provide assistance, remind them of abandoned carts, send event invitations, and more.

7.Stories on Social Media

Instagram and Facebook allow users to share stories, and since their appearance, they became really popular with users. Here are some statistics:

  • 500 million people use Instagram Stories every day
  • More than half of Instagram users become interested in a brand after seeing it in an Instagram Story.
  • Half of the users say that they are interested in purchasing a product because they saw it in an IS.

8.From Social Media to Social Marketplace

Social media platforms have added eCommerce features in 2020. The goal is to provide users with a seamless journey from discovery to purchase. We can expect the trend to grow in 2021, with brands using social media platforms as a marketplace. The next section explains what tools they will likely be using.

9.Social Commerce & Shoppable Posts

As mentioned above, social media platforms are investing in adding ecommerce features to social posts. For instance, Instagram shoppable posts:

How do you do it? You can add tags to the products on your stories or posts, the tags will take your customer to a page where they can purchase the product.

10.Facebook May Have Reached its Peak

According to the recent 2020 Facebook performance update, there is reason to think that the network is entering plateau.

The network is showing less monthly and daily new users. Why there are less users is not clear, but the network is completing its second decade, and there are other competitors appearing.

11.Focusing on the social media channels that work

With so many social media channels available, companies can feel overwhelmed to try to keep relevant on all of them. Therefore, reducing their social media channels to focus on what it really works for their audience is likely to be a necessity for 2021.

12.The rise of UGC (user-generated content)

User-generated content will become a central part of marketer’s strategy in 2021. Advertisers are using AI to create ads that work with user-generated content. Brands like Lush cosmetics use Instagram hashtags to drive UGC to work for them.

Another example that uses user generated content is Aerie. They usually #regram — taking a post from another user account and reposting on your own — as a social media strategy.

SEO market trends

13.Content Marketing Is Still King

Content is king, we are used to hearing. The reality is that search engines like Google, prioritize well-written content and useful links when ranking sites and presenting search results to users.

In recent years, the changes in Google algorithm prioritized, even more, the relevance of content for SEO. The effects on marketers were fast to follow:

88% of marketers are realizing that creating content that is useful to their audience presents their organization as a credible source.

Moreover, investing in content marketing can be a cost-effective way to attract customers to your site and engage them.  

“Content marketing has lower up-front costs & deeper long-term benefits than paid search, says @JuliaEMcCoy.

With search engines prioritizing well-written and useful content, it is safe to say that content marketing is a trend that will continue well into 2021.

14.Branding focus

Consumers are overwhelmed by the sheer amount of options they have every time they research something online. With this marketing landscape, having a distinct, unique, and recognizable brand is key for success.

As most companies moved online last year, the problem of too many options is even worse. In 2021, you’ll see more companies focusing on branding strategies than on hard selling. One of the reasons branding is so critical now for survival is that search engines prioritize ranking brands over sites. More in the following section.

15.EAT

E.A.T is one of the most important criteria Google uses to rank brands and sites. It stands for:

  • Expertise: your pages need to have quality content written by an expert in the subject.
  • Authority: you need to build your brand’s authority on the subject.
  • Trustworthiness: your site needs to connect with other authorities on the subject.

These criteria measure the quality of a web page. It works because all websites need to have it if they want to get ranked in a search engine. The higher they measure in these three criteria, the higher the rank. E.A.T measures how a page fulfills the purpose of helping users. As Google says in their terms:

“Websites and pages should be created to help users”

16.A/B Testing for SEO

A/B testing is used across industries, not only in marketing. But it is safe to say that currently, much of modern marketing is about testing and analytics. Long gone are the days of measuring a campaign’s success by trial and error.

By applying A/B testing to SEO, you actually test the content beforehand. Then, you can identify which version of the site is generating more results.

What can you use A/B testing for? 

You can use A/B testing to experiment with:

  • Meta titles and descriptions
  • URL structures
  • Headlines
  • Calls to action
  • Sales pages
  • Product descriptions

17.Interactive Content

Interactive content is one of the trends that grew faster last year. With our lives moving online, consumers wanted to replace as much as possible personal interaction with the brands. Examples of interactive content include:

  • Quizzes and polls
  • Augmented reality solutions
  • VR ads

The key is engaging the user and offer an immersive experience. Online retailers, for example, let you know what is your exact size with online calculators. Beauty brands use AR to let you try hair color with a virtual assistant to check how a specific hair color will look on you. The possibilities are endless to make the experience more memorable for the user.

18.The Rise of the Featured Snippet

What is “position zero”? The term refers to the topmost position in SERP results. This position is usually occupied by the featured snippet. 

What is a featured snippet?

This is the useful summary of information Google presents first on the page to answer your query. Why is it important? Well, this coveted space answers a user query without the need to click a link. If you get to rank in this space, you found the pot of gold at the end of the rainbow. Moreover, featured snippets are used to answer voice searches. Since a third of Internet searches are done using voice search, you can get your content to answer the question.

19.SEO Is Not Dead – It Uses Structured Data

The term structured data refers to any data organized so search engines can crawl and categorize it. Structured data can give your site’s SEO a boost, since your content will be more useful and easily to categorize. Structured data can get you in the coveted position zero, as a featured snippet or a Knowledge Graph Box.

Structured data generates “rich snippet results”, the snippets with images, pricing and statistics:

Rich snippets are great for driving traffic and clicks, especially with mobile users.

20.Cumulative Layout Shift

This metric measures how visually stable your page is. To put it simple, the CLS score helps you understand how likely your page is giving an unpleasant visual experience to users.

According to Google, a good score for mobile and desktop pages is less than 0.1. A score greater than 0.25 is considered not good.

What can cause CLS?

  • Many different fonts in the page
  • Ads that shift the content

Why is it important? Unsurprisingly, a high CLS causes conversion rates to drop and bounce rates to rise. After all, few users will stay and purchase on a site that gives a rugged experience. That’s why we are likely to see more sites analyzing their CLS in 2021.

21.Pillar Content

Unlike what you may think, in 2021, the usual under 1000 posts won’t get you anywhere. According to experts like Neil Patel, posts that are around 3000 words long attract the most traffic and engage more readers. The length offers readers the opportunity to explore subjects in-depth. A content creator that produces long-form content regularly can establish itself as an authority on a subject.

A study found that long-form content helps more with SEO, as gets three times more backlinks than short articles. Want more proof? When you search a query on Google, chances are that the top 10 results are longer articles. Some benefits of pillar content include:

  • Longer time-on-site
  • Reduced bounce rate
  • More backlinks and social media shares
  • Higher Google ranking

22.Image and video SEO for visual searches

This was a game-changer. Instead of trying to describe what you want to search, you can upload an image and get more specific results.

You just upload the image of what you want to look and Google offers similar images:

Visual search is so convenient and useful that many companies jumped into the trend. One example is Pinterest Lens, a visual search tool that lets you take a picture of an item to search for similar products, view pin boards about it or find out where to buy it online.

The success of this tool shows how much visual search is engaging users. Since the beta version, Lens recognizes 2.5 billion home and fashion items and it drove Pinterest searches to skyrocket.

But not only Pinterest is taking advantage of this, Google and Bing also launched similar visual search engines.

23.Semantic Keyword Research

All content writers have heard it: Write for people, not for Google. A blurb of 4000 words won’t get the results you want if it is not matched to user intent. When Google analyzes your content to check if it matches a specific query, it doesn’t take only into account lone keywords.

The engine makes a semantic analysis to discover what exactly wanted the user to achieve with this question. When you write with the user intent in mind, these semantic keywords give Google a better idea of what your content is about and how it can help users.

24.More Investment in Analytics

As we explained before, today’s marketing is all about metrics. Therefore, more companies are investing in better analytic tools that go beyond the basics of Google Analytics. Better analytics result in better business intelligence and support decision-making.

25.Increased Security

As more people conduct activities online, the need for more security to protect the websites is greater. A secure website makes a user feel safe to hang around.

Data breaches happen to everyone, small and large websites and platforms. Therefore, most consumers think that how you manage their sensitive data can be a deal breaker when consuming your content, products or services. In 2021, increasing web security is not an option.

26.Progressive Web Apps (PWAs)

You have responsive sites that work on mobile as well as on desktop and you have mobile apps. Now, this new trend, Progressive Web Apps, is basically websites that work like mobile apps. For web developers, this can be a one-in-all solution to have a website and an app all in one.

As the number of mobile users increase, more companies will leverage this type of web app.

other engines have appeared with the intention to provide users with more privacy. One such example is Privado.com. This engine focused on private searching, gives the users the possibility of searching without being tracked. The engine doesn’t store personal information, nor uses cookies or any means of tracking. The goal is to provide the user with an absolutely private search experience.

28.Artificial Intelligence

Back in 2017, Gartner predicted that AI would be in almost every software product by 2020. And they were right. The artificial intelligence market is expected to reach $190 billion by 2025.

AI can collect and analyze data from social media and customer interactions to evaluate customer’s behavior. AI searches patterns, allowing you to understand your audience preference.

29.Chatbots and Conversational Technology

Last year, conversational technology exploded as a contactless way for consumers to connect with companies. According to Gartner peer insights, the conversational platforms that are driving trends include:

  • strong Natural Language Processing capabilities,
  • supports voice and text input
  • Use personalization for natural conversation
  • Allow media and document sharing
  • Provide dialogue management
  • Multiple chatbot orchestration
  • Data maintenance

Why chatbots?

  • 24 hrs service
  • Provide an instant response to customer queries
  • Allows to triage and solve simple issues.

For example, Olive, the assistant of Woolworths, Australia’s supermarket chain, lets you order and upgrade your mobile SIM card.

Brands, like Sephora, are leveraging on chatbots to provide help and product recommendations to potential customers.

30. Big Data and Deep Learning

Big Data and deep learning will continue to grow in 2021, according to a report. More importantly, more companies will use big data analysis to improve their business efficiency and drive innovation.

One downside is that while more companies are using big data, the requirements of protecting the management of consumer data increase. More regulations like the CCPA and GDPR entering effect.

31.Augmented Reality (AR) & Immersive Technologies

Companies like Facebook are diving deep into the use of augmented reality to enhance the customer experience. Facebook Oculus gives users the opportunity to play without pushing buttons, transforming the gaming experience into an immersive virtual reality one.

Marketers can take advantage of this technology to provide immersive experiences for their customers. Some brands, like IKEA, Tom’s shoes, Patron Spirits, and even Marriott International, are already giving customers a VR experience.

Other ways you can use VR to provide meaningful experiences to your audience:

  • Augmented Reality ads – for gaming and consumer products
  • 360-degree videos – for real estate, tourism.

32.`Predictive & Augmented Analytics

Predictive analytics consists of the combination of data mining, predictive modeling, and machine learning to identify patterns and come with forecasts. More digital marketing companies are using predictive analytic tools to predict consumer behavior and identify trends. 

Gartner defined augmented analytics in 2017, claiming it to be the future of data analytics.

Augmented analytics is the use of enabling technologies such as machine learning and AI to assist with data preparation, insight generation, and insight explanation to augment how people explore and analyze data in analytics and BI platforms. It also augments the expert and citizen data scientists by automating many aspects of data science, machine learning, and AI model development, management, and deployment.”(Gartner)

Putting it simply, augmented analytics use machine learning to deepen the understanding of the data and take even larger datasets.

33.Live streams (TikTok anyone?)

Streaming is every day more popular, and the explosive growth of TikTok confirms it. With Instagram adding Reels with in-video shopping capabilities and Tik Tok on the way to do the same, it won’t be longer before live streaming in social media turns into a real-time marketplace.

34.Companies pivots may stay that way

2020 changed the digital landscape for good. It is unlikely we will come back to pre-2020 conditions. Consumers are enjoying the convenience of online commerce. Hence, companies that pivoted to adapt last year, may find now their customers expect them to continue on the same line.

35.Purpose-driven campaigns

Last year marketing campaigns were tinted with a purpose: helping customers overcoming the pandemic as much as possible. Purpose-given campaigns will be still relevant in 2021. These campaigns promote social activist themes, for example, the campaigns about Black Lives Matter. The issues resonate with customers and increase engagement with relevant audiences. These campaigns are effective because customers identify with the same social issues the brand cares about.

36.Voice search

Smart speakers and voice assistants are no longer a trendy item to purchase. Statistics predict over half of American homes will own a smart speaker (Google Home, Alexa, and others) by 2022. People use the voice assistants not only for routine activities but for voice shopping. The voice shopping market is expected to reach $40 billion in 2022.

37.Virtual events are here to stay

In 2020, companies and individuals shifted to virtual events out of necessity due to the pandemic. Chances are that in 2021 many events will continue to be virtual because of the benefits it brings to companies. Virtual events can reach a wider audience and allow for higher attendance. So in 2021 we will continue seeing more virtual events.

38.Monetization marketing

If 2020 saw a growth in online activity, it also gave a lot of opportunities for companies to make money from their digital properties. Display ads, search monetization, and in-app advertising are some of the monetization trends we may see growing in 2021.

39.Growth of Geo-Fencing

Geofencing is a marketing approach where you put a geographic limit around a point of interest. If a user’s mobile enters the area, the geofence triggers an alert and delivers relevant ads. Here are some of the benefits of geofencing:

  • Mobile ads with geofencing have double the click-through-rate
  • It is compatible with most of the smartphones.
  • 53% of consumers visited a retailer after receiving a message that is location-based

40.Conversational Marketing

Conversational marketing is the use of conversational technology for marketing purposes. For example using chatbots as “sales assistants”, or SMS marketing to communicate with customers. Several big names are using this technology: Domino’s, Sephora, 1-800-Flowers.

41.Video Marketing

This is one of the most important marketing trends today. Here are some statistics that show why you should incorporate video marketing to your strategy:

  • 86% of companies are using video as part of their marketing strategy.
  • 93% of these marketers say that video is an important part of their marketing strategy, from a 91% in 2019.
  • The videos with most success are explainer videos (73%), followed by social media videos (67%)..

42.Personalized Email

Email personalization uses personal information from subscribers to produce tailored emails. It allows you to send highly targeted email marketing campaigns. Why should you use email marketing personalization?

  • 82% of marketers report an increase in email open rates because of email personalization.
  • Personalized promotional mailings have 29% more open rates than non-personalized.

43.Browser Push Notifications

With the boom in online commerce, push notifications rose, with most online stores using some type of push notification. They tend to be more effective than a newsletter. You can send abandoned cart reminders, product suggestions, and more. Because of that, we’ll probably see more companies using personalized push notifications in 2021.

44.Omnichannel Marketing

You probably heard about omnichannel marketing in 2020. Is an approach of marketing that uses multiple platforms (for instance, social media, blog, email marketing) to connect with leads. It gives the benefits of providing a cohesive brand message across channels. Omnichannel marketing tends to show higher engagement rates and conversions than using a single channel. Simply put, you broaden the number of touchpoints.

4 5.Neuromarketing

Neuromarketing is not new. Back in 1999, Harvard scientists conducted the first MRI research as a marketing tool, starting the neuromarketing field. This is a research field that analyzes people’s brain activity through head scans to find out the type of content they like. The first studies were conducted for retail marketing. One of the results of neuromarketing is the eye-maps, which measure the interest of a viewer on a website according to where they look on the page. Companies use this information to optimize their content and strategies.

46.Blockchain Technology

A blockchain is a connected series of data records. The records are stored in immutable blocks, secured and connected to each other via cryptography in a neutral computer.

According to Investopedia, “the blockchain is copied and spread across a network of computers, not storing any of its information in a central location”. 

Although usually associated with finances and supply chain transactions, it is starting to get implemented in digital marketing. Since Blockchain eliminates the intermediary, we may see digital marketing companies using blockchain to track media buys, verify online identities or protect personal data.

47.5G Technology

This trend, the fifth generation of mobile technology, will bring many changes to digital communications. Telecom companies aim to achieve a fully mobile connected society, bringing high-speed data transmission to far-reaching areas. Yet, it is more than that, it will give way to more integrated technology.

48.Privacy Marketing

Privacy protection is not only a way of protecting data. These days, with data breaches happening every now and then, consumers need to know they can trust companies will keep their data safe. Thus, marketing teams need to focus on gaining the trust of their audience. One of the ways is protecting the privacy of users by not saving personal data in records. This ensures that in case of a breach, an attacker won’t have sensitive data to steal.

49.Gamification

Keeping your customers engaged can be a challenge. Companies like Starbucks use gamification techniques to connect with their customers. The app uses purchase history and location data to personalize the customer experience and encourage the use of their loyalty program. The app increased their revenue to over $2 billion.

Digital Marketing Landscape

Here are the key statistics you need to know to understand where the digital marketing landscape is heading for 2021.

  • Spending on digital marketing decreased in 2020.

2.Spending Is Recovering

Digital spending is recovering, and it is expected to reach $389 billion in 2024, from $332 billion in 2020. The increase is driven by the market bouncing back and trying to tap into the customer’s increasing online activity. The trend doesn’t stop there, with an expected growth of  $525.17 billion by 2024.

  • LinkedIn ads spending grew 40% during 2019-2020

LinkedIn ad spending reached $1 billion in the US, establishing the network as a solid advertising channel for B2B marketers (eMarketer).

  • Personalization is going strong

Most marketers would focus their personalization efforts on improving the customer experience through service and product recommendations.

From the consumer’s side: 80% of consumers are more likely to do business with a company that offers personalized experiences. (Instapage)

Digital Marketing Basics

If you want to succeed in digital marketing, there are a few basic pillars that you need to master: digital presence, branding, and relationships. These three core concepts can help simplify what may be a multifaceted field.

Digital Presence

This is the key to any digital marketing you may start. These days, a digital presence is equal to having a presence at all. It is not enough to have a website or a social media page. You need a clear strategy that drives how and where you should build your presence.

Unsurprisingly, it all starts with your audience. Here are a couple of questions that can give you direction when building your digital presence:

Where does your audience spend their online time? 

The golden rule of marketing is to know your customer. So, if you want to reach your audience, first find out where they spend their online time. What type of content do they consume? What social networks do they spend time on? What search terms do they use? This will help you define which channels are the most effective to build your presence.

What’s the purpose you want to achieve with your marketing strategy?

Ask yourself what you want to achieve with your online presence. Do you want to raise brand awareness? Here, your strategy shouldn’t focus on the hard-sell. If your goal is to increase conversions, then landing pages can help you close the deal with clear direction and calls-to-action.

Branding

Your brand encapsulates what your company stands for. It includes everything, from your company name, color scheme, mission statement, slogan, logo, and more.

To stand out on a sea of brands, your brand needs to showcase what it makes it unique. Keeping strong brand awareness is one of the most critical ways to differentiate yourself from the competition. Yet, it is not enough to stand out in the marketplace, but you need to stand out online too. So, refine your online branding strategy in a way that search engines recognize your brand instead of your site. In fact, the Google algorithm considers a strong brand one characteristic of a “good quality site”

Relationships

Your digital marketing strategy should not be limited to trying to appear on Google’s first page. Social networks, blogs, forums, social apps, and other similar platforms can help you build a relationship with customers online.

When we talk about marketing, relationships will always be the foundation of good business. Building an online presence will get you noticed, but creating a relationship with your audience will get you conversions.

To form effective relationships with customers, you need to be personable and personal. Using social media and good content, you can connect with your audience and let them know your brand message.

 5 Challenges for Digital Marketing in 2021

  • Less spending in marketing 

Marketing budgets took a hit in spending in 2020. While marketing companies are recovering, the spending is not yet at the levels we expected before 2020. Although the e-commerce ratio increased dramatically, companies have yet to catch up with the new needs in digital marketing.

  • Driving engagement across multiple channels

In 2021 it will become even more relevant to connect with customers where they are. Creating engagement will become more challenging, via adopting mobile messaging channels, and leverage personalized and dynamic content to improve the customer experience and customer loyalty.

  • Mobile-first strategy

More people are browsing and shopping from their smartphones than ever. A mobile-first approach allows your customers to consume your products/services on the go, anytime and from anywhere. So, when creating your marketing strategy for 2021, think about a mobile-first approach.

  • Establishing Omnichannel Marketing

Customers are active on multiple devices and platforms. Marketers need to combine online and social media strategies. This aims to make it easier for your audience to reach you wherever they are. Omnichannel marketing allows you to focus on the platform where your audience is most active. The key is to provide your customers a smooth customer experience when they change from a channel to another.

  • Complying with Privacy and Data Sharing Regulations

Marketers will need to adapt quickly to evolving privacy and data sharing regulations. Since many of the regulations target across frontiers, marketers need to take that into account. The phasing of third-party cookies compounds the challenge for marketers to understand a customer’s purchase intent.

The future of Digital Marketing – top 3 predictions

After analyzing the major trends for 2021, we explored the top predictions for 2021:

  • From digital marketing activities to experiential events

When the pandemic hit, customers pivoted to use new technologies and performing activities online. But in 2021, many people are already exhausted from living their lives online most of the time. Keeping customers engaged will depend on how rich is the customer experience they provide. Marketers should evaluate their digital experience and refine engage customers without producing “digital fatigue”.

  • Customer experience integrates with other functions

In the report, Gartner predicts that by 2023, a quarter of organizations will see marketing integrated with sales and CX into a single function. The goal is for customer-focused functions to work together with synergy.

  • Content curation and moderation become more important

By 2024, Gartner predicts a third of organizations will consider moderating user-generated content a priority. Using software and tools that allow companies to monitor, moderate and manage user-generated content to prevent impact on their brands.

The bottom line

Hopefully, these trends we have aggregated and shared at CodeFuel will help guide your marketing strategy for 2021. Partnering with an expert in monetization can maximize your marketing efforts, and increasing the ROI of your strategy. Start monetizing today with CodeFuel.

Source: The Top 50 Digital Marketing Trends for 2021 – CodeFuel

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References

Kim, Angella J.; Johnson, Kim K.P. (2016). “Power of consumers using social media: Examining the influences of brand-related user-generated content on Facebook”. Computers in Human Behavior. 58: 98–108. doi:10.1016/j.chb.2015.12.047.

4 Reasons Live-Streaming Video Will Improve Your Business’ Brand Awareness

Nothing lures people in more than a good story. American story consultant, Robert McKee once said, “Storytelling is the most powerful way to put ideas into the world.”  And in an age of technology, storytelling has become a cakewalk.

Gen Z, the youngest generation of consequence, comprises approximately 72 million Americans and 27% of the population.  For Gen Z, storytelling and digital engagement is a daily priority as they connect on the Internet and social platforms for over 10 hours every day, according to a survey made by Adobe. They seek real-time communication with content creators, chat with trusted peers, engage in political discussion and answer live polls. They are, in effect, the primary active target audience sought after by video livestreaming services.

survey by software company Livestream and New York Magazine shows that 80% of audiences prefer livestreamed videos to blog content. Moreover, with livestreaming becoming a popular feature on social platforms like Facebook, Twitter and Instagram, brands have accepted it as a vital component of social media marketing and invested28% of their budgets on livestreaming shows.

Create authentic connections 

Accelerating the importance of livestreaming is the fact that Gen Z is evolving into a critical consumer category. The “Next Generation Report” from Business Insider Intelligence says Gen Z will shortly become the largest consumer population in the U.S. According to Business Insider, they are already estimated to influence $143 billion in spending in the U.S. alone. With their ability to influence purchasing decisions, Gen Z is transforming livestreaming into an industry worth over $30 billion, which is expected to be worth over $70 billion by 2021.  A new study by ABI Research further estimates there will be 91 million subscribers utilizing livestreaming by 2024.

What is more, Gen Z completely shuns traditional media, seeking instead platforms where they can directly connect with brands. Characteristically, this generation is partial to honesty and transparency, which livestreaming offers, with all the glitches of spontaneous reality. Savvy brands, therefore, are creating fresh digital marketing strategies incorporating livestreaming, especially during these challenging times, bringing events in real time to locked-down audiences.

Related: 5 Content Marketing Trends You Need to Know for 2020

Recycle content once and build new video assets

Brand marketers are discovering the value of livestreamed content beyond the event, incorporating livestreamed content in subsequent videos and building an arsenal of marketing collateral.

Vogue used the livestreamed Met Gala for a live video on behind-the-scenes activity in making it happen. The video received over 200,000 views. After National broadcaster KBS launchedBMW’s M2 on Periscope, it subsequently used the launch to return with the brand’s first interactive live-action adventure, on the app.

Similarly, many brands are recycling livestreamed content as live video footage on regular brand videos, as an important part of subsequent marketing strategy, to draw new customers. Forbes quotes Brandlive as stating that nearly 95% of brand and agency executives said live video would be an important part of their marketing strategy.

Brand marketers, thus, see it as two for the price of one, and an opportunity to capture new customers.

Related: New To Instagram Live? Here’s How To Show Up Like A Pro

Bridge the virtual and physical worlds

Not long ago, there were significant gaps in streaming media technology that made live streaming inaccessible to many organizations and limited their brand expansion within the boundaries of their business’ country of origin. Today all this seems like prehistory, as the technology leapfrogged into its current user-friendly format, providing digital marketers the option of using livestreaming to get their brand in front of global audiences in real time.

Related: 5 Content Ideas for Making Money With Facebook Live

Generate Valuable Market Insight 

At a live event, a brand cannot quantify how many in the audience are captivated or bored. But livestreaming allows brands to obtain information by asking questions like:

Were there more viewers at the beginning of livestreamed event that at the end? If so by how much?

When people return to re-watch the presentation, what do they watch?

What does the audience say about the presentation?

These features unique to livestreaming video provide criticalfeedback on real audience reactions that cannot be obtained in any other way.

Essential for improving brand awareness

Using livestreaming video has the potential of becoming a clear growth hack for almost any brand, as you will be better positioned to form those invaluable connections with your clients. If you know how to make use of the technology available, creating those connections could be easier than ever. Understanding why livestreaming matters could be crucial to improving your business’ brand awareness.

By: Prabalta Rijal Entrepreneur Leadership Network Contributor

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Philip VanDusen

Increasing brand awareness should be the number one goal of every entrepreneur, business and creative professional. If no one knows that your brand exists and cannot recognize your brand when they come across it in the marketplace, then you have some real important brand design and marketing work to do. There are many ways to improve brand awareness ranging from strategic partnerships to content development, this video will help you understand if you are taking advantage of all the opportunities that are available to you to build your business effectively and efficiently. —————————————————————————————— Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands. —————————————————————————————— MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse FREE MINI-EBOOK DOWNLOAD: “9 Design Elements Your Brand Absolutely, Positively Needs” http://www.philipvandusen.com/direct-… FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandu… LIKE ME ON FACEBOOK: https://www.facebook.com/Verhaal-Bran… GET TUBEBUDDY – THE BEST TOOL FOR YOUTUBERS: https://www.tubebuddy.com/philipvandusen RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE: “Imagine: How Creativity Works”, Jonah Lehrer http://amzn.to/2mJpQe9 “Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR “Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu “Change By Design”, by Tim Brown http://amzn.to/2uaXYjX “Good Design Is A Tough Job” by Kirsten Dietz, Jochen Rädeker http://amzn.to/2CAIH0r “The Art of Innovation” by Tom Kelley http://amzn.to/2wtAevL “The Edge: 50 Tips from Brands That Lead” by Allen Adamson http://amzn.to/2Ef6fse “Art + Design” by Rex Ray http://amzn.to/2yLMRRT “Crush It” by Gary Vayerchuk http://amzn.to/2eYdfPO “Expert Secrets” by Russel Brunson http://amzn.to/2zEDOBT “See You at the Top” by Zig Ziglar http://amzn.to/2hBcdhw “Flow: The Psychology of Optimal Experience” by Mihaly Csikszentmihalyi http://amzn.to/2BhBEK MY EQUIPMENT + TOOLS: Canon EOS 80D DLSR Camera: http://amzn.to/2nn4y4q Canon EOS 80D 18-55mm kit lens: http://amzn.to/2mnAAws Canon EOS 80D Yongnuo 35mm lens: http://amzn.to/2nniETh RODE NT2000 Condenser Mic: http://amzn.to/2mFoNvG ART Tube MP: Tube Mic PreAmp: http://amzn.to/2mFoVeE Mackie HR824 Studio Monitors: http://amzn.to/2nxQNz3 Sony MDR 7506 Headphones: http://amzn.to/2mFpsxa Screenflow: video editing software: http://amzn.to/2nxFLK3 Neewer 2 Packs Dimmable Bi-color 480 LED Video Light http://amzn.to/2Cz8INK Logitech HD Pro Webcam C920: http://amzn.to/2nmX4hZ Rode smartLav+ Lavalier Microphone: http://amzn.to/2n2xL7B OWC ThunderBay 4 0GB 4-Bay HD Enclosure: http://amzn.to/2npj7Va Toshiba 3.5-Inch 2TB 7200 RPM HD (x4): http://amzn.to/2mnWZtm HP 27er 27-in IPS LED Backlit Monitor http://amzn.to/2w29u1S Anker 2.4G Wireless Vertical Ergonomic Optical Mouse http://amzn.to/2iZHKts TubeBuddy: https://www.tubebuddy.com/philipvandusen Adobe Creative Suite (2017 CC) Native Instruments Komplete Audio 6: USB Audio Interface *We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.

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