The Secrets Of A Successful Social Media Strategy For Startups

The age of social media has disrupted conventional ways of advertising and transformed the way that businesses reach consumers. In recent years, social media itself has undergone radical changes. Mike Mandell is a leading lawyer on social media thanks to the popularity of his legal tips and entertaining posts. Here he shares his advice for startups and their founders.

Alison Coleman: Why is it so important for startups to develop a great social media strategy for their business?

Mike Mandell: In the past, companies had to spend years amassing a large following to have any hope of a substantial number of views. Today, short-form video content, 15 to 30 seconds in length, is the cutting edge. Quickly produced videos can launch a business into the spotlight overnight, or even faster.

By studying what captured the public’s attention, companies can follow up with more viral content on a consistent basis, keeping their brand relevant and vital. Social media represents a quantum leap in identifying niche markets. Algorithms know things about users that they might not know themselves. As the software learns more about individuals, its ability to influence them only grows.

Coleman: Many startup founders lack the time, resources, and budgets to create valuable viral content; how can they compete?

Mandell: First, let’s talk about budgets. With the dominance of short-form content, it’s not necessary to have one. Posting consistent, quality content alone can create a huge audience for your work. That said, even a shoestring budget can go far on social media. Allocating a few hundred bucks to boosting your posts would allow you to experiment until you see enough leads to justify the time and effort.

The beauty of this system is that cost scales with your success. If you’re making money, you’ll eventually want to hire staff to handle your social media. Businesses can do this more cheaply than they might expect. A million young people ache for these jobs, and they don’t expect a fortune in salary. They want in the game. That’s it. Keep in mind that these skills are learnable, as well. Consider offering paid internships.

Coleman: What tips do you have for startups for building a winning social media presence that pays dividends?

Mandell: Build an inventory before you launch. Have 10 to 20 videos on hand as a cushion. Avoid making your topics too time-sensitive, if you require your ‘rainy day’ fund for later, rather than sooner. Keep a list of your thoughts. You’d be surprised how often you can forget a brilliant idea if you don’t record it. Listen to followers and consumers; they’ll tell you what they want. On social media they leave comments. Read these and let the feedback, both positive and negative, guide your future content.

The algorithms favor consistency, and part of maintaining your audience is ensuring followers know when to expect something new. If you release new content on Monday and Friday, then do that consistently. Even consider letting subscribers know you’ll be going away on vacation for a week. If your content isn’t seeing sufficient returns, consider taking a hard look at its appeal from an audience-centered perspective.

Coleman: What’s the key to going viral?

Mandell: Firstly, you don’t need to go viral to have a successful social media presence. The key is engagement, not the number of views or your follower count. The more people engage with your content, the farther along you are in creating a community of supporters who love your brand.

Focus on that. I’d rather have 1,000 followers who engage with me all the time than 500,000 who never comment. People want to do business with someone they feel connected to, and social media provides you with that opportunity. A tight-knit audience that has ‘buy-in’ will do more for you than a huge passive following.

When it comes to creating viral content, the keys are to innovate, engage with followers, produce solid material, and release it on a consistent schedule. Most importantly, persist. One of the quickest ways to fail involves assuming you’ll strike gold, failing to do so, and quitting. Building a following on social media can be a grind. Luck does indeed play a role. But the longer you push, the luckier you are bound to get.Coleman: What are the common social media mistakes made by startups and small businesses, and how can they be corrected?

Mandell: Don’t develop a persona and try to perform. Be genuine. People respond to authenticity. And don’t bandwagon. If you just echo what everyone else is already saying, then you’ll get lost in the shuffle. Most people can tell you are just fishing for likes or followers. Instead, create a purposeful brand and stick to it, even when others shift in another direction. People can change their minds overnight, and they might switch back before you know it. Your consistency will beget their trust.

Be careful what you say. What you put online stays there. This goes for private messages, which someone could screenshot and share on multiple platforms. Finally, long-form content is popular – but only if you have a base audience that wants it. If not, short means short. If it’s not essential to post, remove it.

I’m a freelance journalist, founder of Coleman Media. For the last 20 years I’ve covered business stories for national and international online and

Source: The Secrets Of A Successful Social Media Strategy For Startups

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Tokenized Apple, Tesla And Coinbase? Why Binance Is Bowing Out.

Binance Chief Executive Officer Zhao Changpeng Interview

Tokenized stocks, or digital assets pegged to the price of company shares, are no longer available for purchase on Binance.com. Offerings had included Tesla, Apple, and Coinbase shares, which Binance claims were fully backed through shares held by its partner, German-based investment firm CM-Equity AG.

Support for stock tokens was first made available on Binance.com in April, 2021, which was enabled through a partnership with Digital Assets AG, a firm focused on issuing tokenized financial products.

“Today, we are announcing that we will be winding down support for stock tokens on Binance.com to shift our commercial focus to other product offerings,” the announcement reads.

Although the exact reason for the about-face is unclear, Binance’s reversal on tokenized stocks comes as financial regulators around the world are putting pressure on the firm. Officials in Germany, Thailand, Japan, Canada, and the United Kingdom have all issued warnings about the exchange over recent months, the firm has been dropped by the payments processor Clear Junction, and certain banking relationships in Europe and around the world are coming into question.

More broadly, it raises doubts about Binance’s hyper growth strategy of rapidly launching new products around the world such as debit cards and derivatives products.

Users currently holding stock tokens have 90 days to sell their shares. Clients in the European Economic Area and Switzerland have the option to transfer their holdings to a new digital asset platform from CM-Equity AG. After October 14, 2021 they will not be able to manually sell or close their positions on the Binance site.

Follow me on Twitter or LinkedIn. Check out my website.

Source: Tokenized Apple, Tesla And Coinbase? Why Binance Is Bowing Out.

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Critics:

Binance will list MicroStrategy, Microsoft and Apple, providing Binance users with exposure via the tokenization of equities. The tokens are expected to be denominated in the exchange’s stablecoin, BUSD.

The move means Binance users will be able to qualify for economic returns on the underlying shares, which will include potential dividends. The tokens also allow Binance customers to purchase as little as one-hundredth of a regular stock using BUSD.

Binance’s stock tokens are tokenized equities that can be traded on traditional stock exchanges. Each tokenized stock represents one ordinary share of the stock and is backed by a depository portfolio of underlying securities held by CM-Equity AG, Germany, according to the post.

Two stock tokens have begun trading on Binance including electric vehicle maker Tesla and cryptocurrency exchange Coinbase. Those listings are already ruffling the feathers of regulators who say the exchange has not acquired the necessary license to begin marketing equities to the public.

Cryptocurrency exchange Binance is allowing its users to buy fractions of companies’ shares with a new tokenized stock trading service, starting with Tesla.

  • The crypto exchange announced Monday the launch of Binance Stock Tokens, zero-commission digital tokens that qualify holders for returns including dividends.
  • As of 1:35 p.m. UTC (9:35 a.m. ET) April 12, users will be able to buy fractions of actual Tesla shares, which trade at $677 a share at the time of writing.
  • Users will be able to purchase as little as one-hundredth of a Tesla share, with prices settled in Binance USD (BUSD).
  • The exchange’s native crypto Binance Coin (BNB) has surged more than 25% in the last 24 hours, reaching an all-time high of $637.44. It is priced at $590.51 at press time. It’s not immediately clear what is driving the price of the coin.
  • It’s not the first tokenized stock play in crypto land: Terra Labs’ Mirror Protocol went live in December.
  • But where Mirror uses synthetic stocks (or tokenized representations of actual equities), the Binance product is “backed by a depository portfolio of underlying securities” managed by an investment firm in Germany.

See also: Binance Faces CFTC Probe Over US Customers Trading Derivatives: Report

Related Stories

Top Dividend Stocks for January 2021

Dividend stocks are companies that pay out a portion of their earnings to a class of shareholders on a regular basis. These companies usually are well established, with stable earnings and a long track record of distributing some of those earnings back to shareholders. These distributions are known as dividends, and may be paid out in the form of cash or as additional stock. Most dividends are paid out on a quarterly basis, but some are paid out monthly, annually, or even once in the form of a special dividend. While dividend stocks are known for the regularity of their dividend payments, in difficult economic times even those dividends may be cut in order to preserve cash.

One useful measure for investors to gauge the sustainability of a company’s dividend payments is the dividend payout ratio. The ratio is a measure of total dividends divided by net income, which tells investors how much of the company’s net income is being returned to shareholders in the form of dividends versus how much the company is retaining to invest in further growth. If the ratio exceeds 100% or is negative (meaning net income is negative), this indicates the company may be borrowing to pay dividends. In these two cases, the dividends are at a relatively greater risk of being cut.

Below, we look at the top 5 dividend stocks in the Russell 1000 by forward dividend yield, excluding companies with payout ratios that are either negative or in excess of 100%. Each of the dividend stocks listed below significantly underperformed the Russell 1000’s total return over the past 12 months of 19.7%, as of December 21, 2020.1 All data below is as of December 22, 2020.

Lumen Technologies Inc. (LUMN)

  • Forward Dividend Yield: 10.08%
  • Payout Ratio: 86.56%
  • Price: $9.92
  • Market Cap: $10.9 billion
  • 1-Year Total Return: -17.7%1

Lumen Technologies, formerly known as CenturyLink, is an integrated communications company that offers services including local and long-distance voice, broadband, Ethernet, colocation, hosting, data integration, video, network, information technology, and more.

Brookfield Property REIT Inc. (BPYU)

  • Forward Dividend Yield: 8.86%
  • Payout Ratio: 63.63%
  • Price: $15.01
  • Market Cap: $587.3 million
  • 1-Year Total Return: -10.0%1

Brookfield Property is a real estate investment trust (REIT) that owns, develops, builds, manages, and leases various commercial properties. Among the company’s portfolio of properties are restaurants, malls, entertainment facilities, and parking areas. On November 6, the board of directors declared a quarterly dividend of $0.3325 per share on its Class A Stock payable on December 31, 2020, and a quarterly dividend on the 6.375% Series A Cumulative Redeemable Preferred Stock of $0.39844 per share payable on January 1, 2021.2

New York Community Bancorp Inc. (NYCB)

  • Forward Dividend Yield: 6.65%
  • Payout Ratio: 82.59%
  • Price: $10.22
  • Market Cap: $4.7 billion
  • 1-Year Total Return: -8.3%1

New York Community Bancorp is a holding company with multiple banking subsidiaries, including Queens County Savings Bank, Roosevelt Savings Bank, Atlantic Bank, and others. Through these subsidiaries, New York Community Bancorp offers a full range of banking products and services to businesses and consumers. The company primarily serves customers in the New York City metropolitan area.

Brandywine Realty Trust (BDN)

  • Forward Dividend Yield: 6.50%
  • Payout Ratio: 43.84%
  • Price: $11.69
  • Market Cap: $2.0 billion
  • 1-Year Total Return: -20.2%1

Brandywine Realty Trust is a REIT that owns, manages, leases, acquires, and develops urban, downtown, and suburban office properties primarily on the East Coast and in Texas. Its services include asset management, development and construction, investment, marketing and leasing, and property management. On December 8, the board declared a quarterly cash dividend of $0.19 per common share and OP Unit payable on January 20, 2021. The quarterly dividend is equivalent to an annual rate of $0.76 per share.3 

TFS Financial Corp. (TFSL)

  • Forward Dividend Yield: 6.41%
  • Payout Ratio: 66.57%
  • Price: $17.47
  • Market Cap: $4.9 billion
  • 1-Year Total Return: -6.8%1

TFS Financial is a holding company engaged in retail consumer banking, mortgage lending, and similar services through its subsidiaries. The company’s businesses include originating and servicing residential real estate mortgage loans and attracting retail deposits. Its main business is retail consumer banking.

The comments, opinions and analyses expressed herein are for informational purposes only and should not be considered individual investment advice or recommendations to invest in any security or to adopt any investment strategy. While we believe the information provided herein is reliable, we do not warrant its accuracy or completeness. The views and strategies described on our content may not be suitable for all investors.

Because market and economic conditions are subject to rapid change, all comments, opinions, and analyses contained within our content are rendered as of the date of the posting and may change without notice. The material is not intended as a complete analysis of every material fact regarding any country, region, market, industry, investment, or strategy.

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By Nathan Reiff

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GenExDividendInvestor

Top 10 Dividend Stocks – January 2021! In this video I show the top 10 stocks in January of 2021 that the thousands of dividend investors on my discord server (https://discord.gg/kkSr5FY) had the opportunity to vote for that they were buying or planning to buy. Then I’ll end this video with a powerful life story that is worth hearing and reflecting on, so I recommend you watch this entire video. Referral Link to M1 ➜ https://m1.finance/AUzJllYh-gGh To get access to my Spreadsheet 2.0 then please sign up as a Patreon Aristocrat or King (and double check my Patreon site to ensure I’m still offering access, as I only have limited seats available). You also get other perks for signing up including the ability to watch my videos on my Discord before I release them to the public, and the ability to vote on what thumbnail I’ll use in some of my future videos, and you gain direct access to me.

Support me & get Patreon perks ➜ https://www.patreon.com/genexdividend… Please join my Dividend Discord chat server: https://discord.gg/kkSr5FY Please use my Amazon Affiliates Link ➜ https://amzn.to/2YLxsiW Thanks! As an Amazon Associate I earn from qualifying purchases. My Dividend Merch Store ➜ https://teespring.com/stores/genexdiv… Donate to St. Jude’s Children Hospital: https://www.stjude.org/donate/donate-… Please LIKE, COMMENT and SUBSCRIBE to support this channel – it helps me immensely! Also, please SHARE this video with your friends 🙂 Thanks, I really appreciate it! Get more great info – Subscribe! ➜ https://www.youtube.com/c/GenExDivide… Share this Video ➜ https://youtu.be/XKyydmdmASg Watch this Video next ➜ https://youtu.be/cvbR0NwiviQ Feel free to ask questions on Instagram, Twitter, Reddit, or here on YouTube. Listen to my videos as Podcasts on iTunes, SoundCloud, Castbox.fm, etc. My Dividend Portfolio on M1 ➜ https://m1.finance/9gGguPKhh Referral Link to M1 ➜ https://m1.finance/AUzJllYh-gGh Instagram ➜ https://www.instagram.com/genexdivide… Reddit ➜ https://www.reddit.com/user/GenXDivid… Twitter ➜ https://twitter.com/GenExDividend Listen to my Videos as Podcasts on iTunes ➜ https://podcasts.apple.com/us/podcast… Listen to my Videos as Podcasts on SoundCloud ➜ https://soundcloud.com/genexdividendi… Chat with me on my Dividend Discord Server ➜ https://discord.gg/kkSr5FY Investing Books to read (as an Amazon Associate I earn from qualifying purchases): The Intelligent Investor ➜ https://amzn.to/2WPwgtj One Up on Wall Street ➜ https://amzn.to/2YTDAXt Rich Dad, Poor Dad ➜ https://amzn.to/2SUCwOZ The Richest Man in Babylon ➜ https://amzn.to/2SUHStw A Random Walk Down Wall Street: The Time-Tested Strategy for Successful Investing ➜ https://amzn.to/2YUgjo4 The Bogleheads’ Guide to Investing ➜ https://amzn.to/2STECPp Other Books I Like (as an Amazon Associate I earn from qualifying purchases): Skin in the Game ➜ https://amzn.to/3fD4lFt How to Win Friends and Influence People ➜ https://amzn.to/3dxHI3p The 7 Habits of Highly Effective People ➜ https://amzn.to/2WP86iv The Five Dysfunctions of a Team: A Leadership Fable ➜ https://amzn.to/3fDXLhM My Recording Gear (as an Amazon Associate I earn from qualifying purchases): Blue Yeti Microphone – Blackout edition ➜ https://amzn.to/3cm40os Professional Foam Windscreen Cover for Blue Yeti ➜ https://amzn.to/2YVNqYG Boom Mic Stand to Clip Blue Yeti on Desk ➜ https://amzn.to/2WHsBxs Disclaimer: I am not a financial adviser. These videos are for entertainment, inspiration, and educational purposes only. Investing of any kind involves risk. I am only sharing my opinion with no guarantee of gains or losses on investments. Please consult an appropriate adviser and do your own research before making any decisions on anything. I am not responsible or liable for any actions you take. LINKS/ATTRIBUTIONS: https://www.4recruitmentservices.com/…https://thoughtcatalog.com/january-ne…https://www.developgoodhabits.com/ins… MSFT – Microsoft JNJ – Johnson & Johnson AAPL – Apple ABBV – AbbVie T – AT&T 3M – MMM JPM – JP Morgan Chase KO – Coca-Cola O – Realty Income MO — Altria Amazon – AMZN Copyright © 2021 Gen Ex Dividend Investor. All rights reserved.

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How Determining the Dividend Rate Pays off for Investors The dividend is the percentage of a security’s price paid out as dividend income to investors. more

Special Dividend A special dividend is a non-recurring distribution of company assets, usually in the form of cash, to shareholders. more

Dividend Yield Definition The dividend yield is a financial ratio that shows how much a company pays out in dividends each year relative to its stock price. more

Dividend Payout Ratio Definition The dividend payout ratio is the measure of dividends paid out to shareholders relative to the company’s net income. more

Dividend Clientele Dividend clientele refers to a group of shareholders that have a common preference for a company’s dividend policy. more

Dividend Definition A dividend is the distribution of some of a company’s earnings to a class of its shareholders, as determined by the company’s board of directors. more

Want to Start a Side Hustle Investing in Real Estate? Here’s How to Start with $500

1

Although mortgage rates have hit historic lows, home prices haven’t exactly plummeted along with them. In other words, buying property remains a sound investment. But it isn’t exactly easy to just jump into.

It takes a lot of capital to buy a home, and few people can justify buying their first property as an investment rather than a place to live. As such, real estate investment has long been reserved for the ultra-wealthy.

DiversyFund, however, is on a mission to change that. For as little as $500, you can turn into your side hustle using their platform.

So how does this math work? DiversyFund operates a private real estate investment trust (REIT) that is comprised of projects and properties handpicked by a team of expert real estate investors. Those experts identify high-potential properties, buy them, then manage, renovate, and sell them to turn a profit. When they sell, they split the profits among all investors in the trusts, putting money back into your pocket.

DiversyFund is operated by real-estate pros, so they can eliminate the middlemen entirely, and work more quickly to turn a profit. They even reinvest your dividends each month, so you have higher potential earnings. Plus, both the company and the investors make the bulk of earnings when the properties are sold at the end of the 5-year term, meaning their goals are aligned with yours.

With a minimum investment of $500, you can start generating passive by being a DiversyFund investor. You can be a property owner with none of the responsibility and without having to do the painstaking research and analysis that goes into investing. The barriers are lowered, you just have to take a jump. If you’re ready to start investing, check out DiversyFund today.

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Oil Giant Total Maintains Dividend Despite ‘Exceptional’ 35% Plunge In Profits

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Oil and gas major Total (EPA:FP) posted a massive decline in quarterly profits on Tuesday (May 5) in the wake of historically low crude prices. However, it stopped short of cutting its dividend despite what it described as “exceptional circumstances” due to demand declines caused by the coronavirus or Covid-19 global pandemic.

The French company posted a first quarter net profit decline of 35% to $1.8 billion, down from $2.8 billion recorded over the same quarter last year. Patrick Pouyanne, CEO of Total, said: “The Group is facing exceptional circumstances. The Covid-19 health crisis is affecting the world economy and creating major uncertainties, and the oil market crisis, with the sharp drop in oil prices since March.”

Major crude markets are in temporary lockdowns with factories shut, airlines grounded and people staying at home. Both major oil futures contracts – Brent and WTI – are currently trading 60% lower since the start of the year, with the latter contract registering negative prices on April 20.

Total said its oil and gas production rose by 5% on an annualized basis to 3.09 million barrels of oil equivalent a day (boepd) partly boosted by projects in the UK, Nigeria, Norway and Australia.

However, the company expects production to come in between 2.95–3 million boepd for 2020, a 5% annualized reduction due to curtailment measures in Canada, Organization of the Petroleum Exporting Countries’ (OPEC) exceptional quotas, disruption in Libya and lower demand.

Total will also institute cost cuts across the board with CEO Pouyanne taking a 25% fixed salary pay cut for the remainder of the year. However, the French major stopped short of cutting its dividend, maintaining it at €0.66 ($0.72) per share.

It also proposed an option that shareholders receive 2019’s final dividend in cash or in new shares of the company with a discount, subject to approval at its shareholders’ meeting on May 29.

Total’s decision follows similar moves to maintain dividends by rivals BP, ExxonMobil XOM and Chevron CVX . But Royal Dutch Shell slashed its dividend to shareholders for the first time since World War II on April 30, and Norway’s Equinor did likewise even before the publication of its financials which are due on May 7.

Total also reaffirmed plans to cut its emissions with the objective of being carbon neutral from its operations and energy products in Europe by 2050. The company and the sector as whole is coming under pressure to meet climate objectives.

In April, a group of 11 European investors led by asset manager Meeschaert, currently representing just under 1.5% of Total’s capital, said they planned to present a resolution at the company’s shareholders’ meeting on Paris Climate Agreement commitments.

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I am a UK-based oil & gas sector analyst and business news editor/writer with over 20 years of experience in the financial and trade press. I have worked on all major media platforms – print, newswire, web and broadcast. At various points in my career, I have been an OPEC, Bank of England and UK Office for National Statistics correspondent. Over the years, I have provided wide-ranging oil & gas sector commentary, including pricing, supply scenarios, E&P infrastructure, corporations’ financials and exploration data. I am a lively commentator on ‘crude’ matters for publications and broadcasting outlets including CNBC Europe, BBC Radio, Asian and Middle Eastern networks, via my own website, Forbes and various other publications. My oil market commentary has a partial supply-side bias based on a belief that the risk premium is often given gratuitous, somewhat convenient, prominence by cheeky souls who handle quite a few paper barrels but have probably never been to a tanker terminal or the receiving end of a pipeline. Yet having done both, I pragmatically accept paper barrels [or should we say ‘e-barrels’] are not going anywhere, anytime soon!

Source: https://www.forbes.com

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I’m thrilled to share my complete oil stock portfolio in today’s investing video. Out of my 38 dividend paying stocks, 3 are oil companies. If you have been following my dividend investing channel, you know that I own BP. Today, I’m excited to cover BP and also two other positions never before disclosed on my channel: Chevron (CVX) and Royal Dutch Shell (RDS-A).
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