Advertisements

3 Ways to Create an Immersive Shopping Experience Your Customers Will Love

When I first heard about Nordstrom’s NYC flagship store opening, I was curious to see what the company would do to take its in-store retail experience to the next level. Nordstrom didn’t disappoint.

When the company opened the seven-floor store at 57th Street and Broadway in Manhattan this October, it made sure service was at the forefront of the brick-and-mortar establishment. Though I don’t have any business ties to Nordstrom, I study retail markets and am always curious about how the latest brick-and-mortar store trends impact online shopping and e-commerce growth.

Here are some interesting retail innovations inspired by Nordstrom’s flagship store–and other retailers–that you can apply to help your brand.

1.  Create opportunities to spend time in the store.

The new Nordstrom location offers in-store spa services like blowout bars, facials, massages, waxing, manicures, and more. Offering services like these–and a martini bar and sit-down eateries–keeps customers in the store longer, making them likely to spend more money, according to a Journal of Marketing study.

Look for ways your company can create more in-store experiences that align with your brand, like how Lululemon’s new Mall of America megastore features workout studios, snack bars, and a 6,000-square-foot “experiential area.” Those could involve booking appointments online to try on clothes, providing an in-store café (à la Ikea), or hosting product demonstrations and interactive experiences, like Lush.

2. Create a seamless omni-channel experience and provide multiple ways to get products.

Nordstrom says its online sales jump about 20 percent in a local market when it opens a store there. That, in my opinion, is because of the company’s buy online, pick up in-store options, as well as its offering easy curbside pickup.

Online retailers are opening brick-and-mortar stores because they recognize that customers like to have an option of returning an online purchase in-store. If you’re an e-commerce company that isn’t ready to launch a retail store, consider offering an inventory-free showroom, which could equate to customers spending 60 percent more and buying more expensive items, according to research from the Wharton School and Harvard Business School. Or launch a temporary pop-up shop, like Adore Me’s invite for VIP shoppers.

3. Build smarter, tech-driven experiences.

Customers want a full-service experience from the moment they walk in the door. If you’re a clothing retailer, one way to do that is to create smart fitting rooms. That can be as simple as creating a button customers can push that calls a sales associate, or it can be as advanced as the smart-mirror fitting rooms at Ralph Lauren’s flagship store, which show various sizes and colors available for items. Luxury beauty companies are testing out AR in airport pop-up shops around the globe, enabling customers to play with virtual makeup in trials through virtual mirrors.

By Maria HaggertyCEO, Dotcom Distribution

Source: 3 Ways to Create an Immersive Shopping Experience Your Customers Will Love | Inc.com

2.08M subscribers
✎ In today’s #7Ways video, Evan shares his advice on how to make your e-commerce business wildly successful. Enjoy! 🙂 ★★★ SECRET BONUS VIDEO ★★★ What is the One Word that is most important to Tony Robbins, Gary Vaynerchuk, will.iam, Oprah Winfrey, and Howard Schultz? Find out here: http://www.evancarmichael.com/oneword… ❤ HELP TRANSLATE THIS VIDEO ❤ If you loved this video, help people in other countries enjoy it too by making captions for it. Spread the love and impact. https://www.youtube.com/timedtext_vid… ★ MORE RECOMMENDED VIDEOS FOR YOU ★ If you enjoyed this video, you may enjoy these other videos from Evan Carmichael: • Warren Buffett’s Top 10 Rules For Success – https://youtu.be/iEgu6p_frmE • Rich Dad Poor Dad – Robert Kiyosaki’s Top 10 Rules For Success – https://youtu.be/yVfBdFs4_S8 • Bob Proctor’s Top 10 Rules For Success – https://youtu.be/uLn6lpP8YmA ✎ 7 Ways to Make Your E-COMMERCE Business WILDLY Successful – #7Ways 1) #Believe in the product 2) Make sure there is demand 3) Get distribution 4) Have beautiful pictures 5) Write detailed descriptions 6) Get their emails 7) Get your tech right ♛ BUY MY BOOKS, CHANGE YOUR LIFE ♛ Some used the ideas in these books to build multi-billion-dollar businesses. I’ll give you the simple-yet-powerful formula that they used (and you can) to realize your dreams. Get yours. http://www.evancarmichael.com/oneword/ http://www.evancarmichael.com/top10/ ✉ JOIN MY #BELIEVE NEWSLETTER ✉ This is the best way to have entrepreneur gold delivered to your inbox, and to be inspired, encouraged and supported in your business. Join #BelieveNation and feel the love. http://www.evancarmichael.com/newslet… ⚑ SUBSCRIBE TO MY CHANNEL ⚑ If you want to do great things you need to have a great environment. Create one by subbing and watching daily. http://www.youtube.com/subscription_c… ¿ COMMON QUESTIONS ¿ • What is #BTA?: https://www.youtube.com/watch?v=BsY8b… • How do I get one of Evan’s t-shirts?: http://evancarmichael.com/gear • Why does Evan look like Nicolas Cage?: https://www.youtube.com/watch?v=gZHRn… • Why does Evan make so many videos? https://www.youtube.com/watch?v=NEKxG… • How do I vote for the next Top 10 video Evan should make? https://www.youtube.com/watch?v=0arZb… • How do I vote for the next #7Ways video Evan should make? https://youtu.be/sXgcP79xrNQ ツ CONNECT WITH ME ツ Leave a comment on this video and it’ll get a response. Or you can connect with me on different social platforms too: • Instagram: https://www.instagram.com/evancarmich… • Twitter: https://twitter.com/evancarmichael • Facebook: https://www.facebook.com/EvanCarmicha… • Website: http://www.evancarmichael.com

Advertisements

Chinese E-Commerce Giants Report Booming Singles Day Sales

A big screen shows the online sales for e-commerce giant Alibaba surpassed RMB 100 billion or US14 billion at 01:03:59 after the Nov. 11 Tmall Shopping Festival started midnight in Shanghai, China Monday, Nov. 11, 2019. (Chinatopix Via AP)

(BEIJING) — Chinese e-commerce giants Alibaba and JD.com reported a total of more than $50 billion in sales on Monday in the first half of Singles Day, an annual marketing event that is the world’s busiest online shopping day.

Singles Day began as a joke holiday created by university students in the 1990s as an alternative to Valentine’s Day for people without romantic partners. It falls on Nov. 11 because the date is written with four singles — “11 11.”

Alibaba, the world’s biggest e-commerce brand by total sales volume, adopted the day as a sales tool a decade ago. Rivals including JD.com and Suning joined in, offering discounts on goods from smartphones to travel packages.

E-commerce has grown rapidly in China due to a lack of traditional retailing networks and government efforts to promote internet use. Alibaba, JD.com, Baidu and other internet giants have expanded into consumer finance, entertainment and offline retailing.

On Monday, online retailers offered discounts on goods from craft beer to TV sets to health care packages.

Alibaba said sales by merchants on its platforms totaled 188.8 billion yuan ($27 billion) between midnight and noon. JD.com, the biggest Chinese online direct retailer, said sales reached 165.8 billion yuan ($23.8 billion) by 9 a.m.

Electronics retailer Suning said sales passed 1 billion yuan ($160 million) in the first minute after midnight. Dangdang, an online book retailer, said it sold 6.8 million copies in the first hour.

Alibaba kicked off the event with a concert Sunday night by Taylor Swift at a Shanghai stadium.

Chinese online spending is growing faster than retail overall but is weakening as economic growth slows and consumers, jittery about Beijing’s tariff war with Washington and possible losses, put off big purchases.

Online sales of goods rose 16.8% over a year earlier in the first nine months of 2019 to 5.8 trillion yuan ($825 billion), according to government data. That accounted for 19.5% of total consumer spending. Growth was down from an annual average of about 30% in recent years.

By JOE McDONALD

Source: Chinese E-Commerce Giants Report Booming Singles Day Sales

993K subscribers
Nov.11 was Singles’ Day in China, the country’s busiest online shopping day of the year. More than 35 billion RMB was spent on two online platforms, Tmall.com and Taobao.com, which are owned by China’s e-commerce giant Alibaba. A total of 170 million transactions were made during the day.

%d bloggers like this:
Skip to toolbar