Whether in a formal or informal setting, the ability to conduct research and impart knowledge has always been a crucial part of human life. That led to the establishment of colleges that are now centuries-old and have grown to become institutions. Those institutions might have seemed permanent and too dominant to challenge just a year ago, but the events of 2020 have caused a seismic shift in how people live, and how we learn specifically, such that digital education is clearly going to be the dominant force in the years to come.
This represents a lot of change in the sector, from the kinds of tutors who will be able to succeed in the new model to the tools the students and their teachers will need for an efficient learning process. That change also represents an immense opportunity for entrepreneurs — to make a profit while making a real impact on the future of humanity.
1. Interactive media
An important aspect of elearning is the ability to use a variety of media in communicating information. While traditional education models were largely restricted to text, and in some cases, audio and video, new digital learning platforms can leverage advanced technologies such as virtual reality (VR) and augmented reality (AR) to create a more immersive learning experience that will help students understand and retain more of the information which they are taught.
It’s also particularly helpful for training, where students gain experience using complex equipment without the risk of making real-life errors. Flight training for pilots and surgery models for surgeons are two increasingly popular applications.
A recent study by Goldman Sachs showed that education is No. 4 on the list of sectors receiving the largest amount of VR-related investments, shaping the industry to be worth over $700 million by 2025. That would amount to an increase of over 500% in the next five years. As large as those numbers are, they are unsurprising when we consider that up to 97% of surveyed students stated that they would be interested in undergoing a VR educational course. The market will always go where the money is.
2. Flexibility and on-demand education
This is another primary driving factor of the elearning revolution, and it is visible in every aspect of the system. From the fact that students can attend and participate actively in class from anywhere in the world using teleconferencing software, to on-demand classes that allow students to set their own schedules and learn at their own pace, the key is to provide a learning experience that is as tailored to the needs of each student as possible.
This flexibility means that students have full control over their learning process, thus making them more likely to stick to it. Corporate organizations have also been making a push into elearning as part of their training processes. In fact, 41.7% of global Fortune 500 Companies were already using some form of digital training as far back as 2013, and that number has only continued to grow.
This flexibility also reflects in the marketing approach. While traditional institutions are more uptight and reserved, entrepreneurs in the digital learning space can be more engaging by implementing content marketing strategies to attract users, such as the Learn a Course Online course reviews section which helps online learners share their experiences with online courses to help others make the best choices.
3. Artificial intelligence
Education has traditionally been driven by the teacher and student, progressing based on their interactions. Nowadays, advances in artificial intelligence and machine learning/neural networks have resulted in software capable of evaluating how a student is doing based on a variety of criteria and guiding them accordingly to ensure they understand what is being taught fully.
These tools use everything from how students answer quizzes to how long they spend on a page and how many times they look back at certain sections to produce personalized learning plans just for that particular student.
This level of granularity in the education system is unprecedented, giving students the ability to direct their lessons and entire learning experience with the assistance of advanced AI. When combined with the removal of time constraints and a strict curriculum, it is clear why there is such a huge interest in digital learning among teachers and students alike, and why the industry is so ripe for disruption by savvy entrepreneurs.
By: Ademola Alex Adekunbi / Entrepreneur Leadership Network Contributor Founder of Tech Law Info
Education at scale doesn’t have to suck. If you ditch conventional e-learning’s clicky gimmicks, and focus instead on science-backed design principles and powerful human stories, your training will shift from tedious to transformative. Dr. Aaron Barth, thought-leader and president of Dialectic, gives progressive leaders the confidence they need to tackle their hardest people problems using scientific methods. Rooted in education, Dr. Barth founded Dialectic after completing his Ph.D. in Philosophy at Western University, keen on fusing theory with application.
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How Empathy Can Enable A Personalized eLearning Experience: Having empathy and understanding what empathy is, means that you have the ability to see the world through the eyes of another and understand and share their feelings. Lots of people have the capacity to empathize. You could say it’s in our nature, allowing us to build prosperous relationships amongst various societies. To paraphrase Daniel H. Pink, successful people in this age of information overload will be those who can understand their peers and care for them. Empathy is the ability to step into another person’s shoes and experience their feelings. Empathy is not a standalone concept.
The design should be from a user’s perspective to anticipate their problems and come up with a product/service that helps.
Stories are the path to understanding.
Empathy In Learning
For learning to be empathetic, it has to understand the learners’ mindset, working environment, challenges and factor them in to offer a solution. It should build a personal connection with them.
This isn’t rocket science. Ask for the learner’s name at the start of the course and use it to address them periodically for the assessments, while sharing tips or summarizing the key points. This will build a connection between the learner and the course. Offering additional resources in multiple formats will give learners the flexibility of accessing the one in their preferred format. For example, do you need to offer a glossary of terms? Offer learners links to a PDF, a podcast, and an infographic. Use ice breakers that list learners’ common challenges or the questions they might have. Seeing their issues in the course will build an immediate rapport and give the assurance that their concerns are being addressed allaying fear.
Offer Simple And Open Navigation
Adults are self-directed and dislike being restricted in their learning. An effective eLearning course gives them the option to access the sections of the course they are interested in, instead of forcing them to go through the entire course. Put yourselves in the learners’ shoes and empathize. You surely wouldn’t want to look for a needle in a haystack!
Some tips to ensure a memorable learning experience:
Structure the course into well-defined sections, each covering one learning point completely so that learners don’t have to scramble around different sections for one topic.
Ensure navigation is easy to use, with a simple, well-labeled menu (learners shouldn’t need to access the Help screen to figure out how to use the menu).
Ensure screen titles in the menu are of the same length and parallel in structure.
For interactivities, let learners proceed to the next slide if they wish to without forcing them to visit all sections.
Provide links to additional resources in the Resources section, rather than in individual slides, so that they are available throughout the course.
Reinforce Knowledge With Diagnostic Feedback
Feedback can be an extremely useful mechanism to close the learning cycle and show them the big picture, yet again. Instead of feedback that just says, “You are right” or “Sorry, you are wrong,” invest a little in offering feedback that’s true to its name. Feedback should tell learners why they are either right or wrong, along with the reasons. Informative assessments, give learners a detailed explanation about why a particular choice is correct or incorrect. In summative assessments, once done, give them the option of revisiting the slide where the learning point was discussed.
Authoring tools now give the flexibility of including audio, video clips, and hyperlinks along with the text.
Leverage these elements to offer learners a detailed explanation on the topic, along with related resources.
Being empathetic and having empathy matters. Learn about how to utilize the ability to step into another person’s shoes and experience their feelings by downloading this free eBook: “eLearning Design And The ‘Right’ Brain.” It will further help you become a ‘Right’ brain expert; and, moreover, learn how its role in learning can be of use to you.
In a fractured world, can we hack our own sense of empathy and get others to become more empathic? Professor, Department of Psychology, Stanford University Jamil Zaki is an assistant professor of psychology at Stanford University. His research examines social cognition and behavior, especially how people understand and respond to each other’s emotions. This work spans a number of domains, social influence, prosocial behavior, and especially empathy (see ssnl.stanford.edu for details). In addition to studying the mechanics of empathy, Dr. Zaki’s work focuses on helping people empathize better. For instance, new research from his lab examines how to encourage empathy for people from distant political and ethnic groups, and also how caregivers and healthcare professionals can effectively empathize with their patients while maintaining their own well being. http://ssnl.stanford.edu ~~~ This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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