3 Ways Elearning Is Disrupting the Education Industry

Whether in a formal or informal setting, the ability to conduct research and impart knowledge has always been a crucial part of human life. That led to the establishment of colleges that are now centuries-old and have grown to become institutions. Those institutions might have seemed permanent and too dominant to challenge just a year ago, but the events of 2020 have caused a seismic shift in how people live, and how we learn specifically, such that digital education is clearly going to be the dominant force in the years to come.

This represents a lot of change in the sector, from the kinds of tutors who will be able to succeed in the new model to the tools the students and their teachers will need for an efficient process. That change also represents an immense opportunity for entrepreneurs — to make a profit while making a real impact on the future of humanity.

1. Interactive media

An important aspect of elearning is the ability to use a variety of media in communicating information. While traditional education models were largely restricted to text, and in some cases, audio and video, new digital learning platforms can leverage advanced technologies such as virtual reality (VR) and augmented reality (AR) to create a more immersive learning experience that will help students understand and retain more of the information which they are taught.

It’s also particularly helpful for training, where students gain experience using complex equipment without the risk of making real-life errors. Flight training for pilots and surgery models for surgeons are two increasingly popular applications.

A recent study by showed that education is No. 4 on the list of sectors receiving the largest amount of VR-related investments, shaping the industry to be worth over $700 million by 2025. That would amount to an increase of over 500% in the next five years. As large as those numbers are, they are unsurprising when we consider that up to 97% of surveyed students stated that they would be interested in undergoing a VR educational course. The market will always go where the money is.

2. Flexibility and on-demand education

This is another primary driving factor of the elearning revolution, and it is visible in every aspect of the system. From the fact that students can attend and participate actively in class from anywhere in the world using teleconferencing software, to on-demand classes that allow students to set their own schedules and learn at their own pace, the key is to provide a learning experience that is as tailored to the needs of each student as possible.

This flexibility means that students have full control over their learning process, thus making them more likely to stick to it. Corporate organizations have also been making a push into elearning as part of their training processes. In fact, 41.7% of global Fortune 500 Companies were already using some form of digital training as far back as 2013, and that number has only continued to grow.

This flexibility also reflects in the marketing approach. While traditional institutions are more uptight and reserved, entrepreneurs in the digital learning space can be more engaging by implementing content marketing strategies to attract users, such as the Learn a Course Online course reviews section which helps online learners share their experiences with online courses to help others make the best choices.

3. Artificial intelligence

Education has traditionally been driven by the and student, progressing based on their interactions. Nowadays, advances in artificial intelligence and machine learning/neural networks have resulted in software capable of evaluating how a student is doing based on a variety of criteria and guiding them accordingly to ensure they understand what is being taught fully.

These tools use everything from how students answer quizzes to how long they spend on a page and how many times they look back at certain sections to produce personalized learning plans just for that particular student.

This level of granularity in the education system is unprecedented, giving students the ability to direct their lessons and entire learning experience with the assistance of advanced AI. When combined with the removal of time constraints and a strict curriculum, it is clear why there is such a huge interest in digital learning among teachers and students alike, and why the industry is so ripe for disruption by savvy entrepreneurs.

By: Ademola Alex Adekunbi / Entrepreneur Leadership Network Contributor Founder of Tech Law Info

Source: 3 Ways Elearning Is Disrupting the Education Industry

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7 Benefits Of Publishing eLearning Articles – Christopher Pappas

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Why To Publish New eLearning Articles

eLearning content curation gives you the ability to stretch your budget and improve knowledge retention. However, there won’t be anyone to enjoy all that carefully chosen and well-organized information if you don’t market your product or service online. But how do you build credibility and brand awareness with limited resources?

Publishing new eLearning articles can help you spread the word about your eLearning products and services for a fraction of the cost. Someone else may even curate your eLearning articles, guides, and videos for their eLearning course, which further enhances your market reach, as they’ll need to give credit where credit is due. That’s just the tip of the eLearning content publishing perk iceberg though. Here are some of the top reasons why you should consider publishing new eLearning articles.

1. Build Learner Loyalty

Publishing new eLearning articles gives you the power to maximize your online exposure and raise brand awareness. Potential online learners get to know your eLearning organization and what it has to offer, thanks to knowledgeable tips, insights, and advice that you feature in your eLearning articles.

Your current online learners also more likely to be interested in additional eLearning courses, given that the eLearning articles keeps your brand fresh in their mind and emphasizes that your company cares about their ongoing development. For example, your latest tip sheet helps them achieve a goal or solve a common challenge.

2. Establish Yourself As An Industry Expert

Your eLearning article published on eLearning Industry also features the URL to your Top eLearning authoring profile, which gives readers the opportunity to learn more about your background, expertise, and organization. High quality eLearning articles speaks volumes about your professionalism and knowledge base.

As such, you can establish yourself as an industry expert in your niche. For instance, you post a carefully crafted how-to article that walks readers through the process of setting realistic goals. This not only promotes your upcoming negotiation skills online course or webinar but shows off your unique expertise.

3. Improve SEO

Every eLearning article you post should feature keywords or phrases that bring more traffic to your page and increase your rankings. You’re also able to include links that drive more visitors to your site or landing page.

Thus, you improve your SEO and conversion rates. The key is to choose the right keywords and use them sparingly to avoid overstuffing. It’s also wise to incorporate them into your title to gain more exposure.

4. Expand Υour Online Presence

The online world is saturated with content marketing articles. However, by publishing through eLearning Industry you have the opportunity to reach a broader market. Not only does your eLearning article have the potential to be read by over 600,000 eLearning professionals, but it’s also published to all eLearning Industry’s social media networks so that you expand your online reach rapidly.

5. Offer Your Niche Audience Value-Added eLearning Content

Publishing articles allows you not only to promote your eLearning organization, but also to give readers information to help them improve their lives. For example, tips on how to create more meaningful eLearning experiences for their employees. This value-added eLearning content is geared toward your niche audience, as it gives them the insights they need to improve ROI and develop more effective online training programs.

It also enables you to promote your eLearning products or services that might benefit them and their bottom line. People who visit eLearning Industry are already interested in what you have to offer. Therefore, you’re able to attract your target audience and improve conversion rates.

6. Reduce Your Marketing Spending

Promoting your online course or eLearning services can be a tricky task, especially when you’re working with limited resources. Fortunately, posting new content allows you to reduce your marketing spending while achieving the desired results. There’s no need to spend exorbitant amounts of money on traditional marketing techniques.

Content marketing is the gift that keeps on giving, as it remains online for years to come. You can further maximize your marketing potential and stretch your budget by launching a PPC ad campaign, or register your company to be featured in a popular online directory.

7. View Detailed Analytics To Improve Your Promotional Strategy

Another way that posting new eLearning articles can help you stretch your budget and allocate resources more effectively is that it comes with detailed analytics. You can view how many online learners access your eLearning course, how may visitors read your eLearning article, what online training sources give you the most traffic, and reader demographics. This allows you to adjust your promotional strategy accordingly so that you achieve maximum impact from each post.

While content curation is absolutely fine, it’s also good to give back by publishing your new eLearning content. Want a step-by-step guide on How to Publish an eLearning Article on eLearning Industry? Publish your article today to reap all the benefits and become a Top eLearning Author.

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