All marketers dream of getting into the minds of their consumers. Well, Twitter’s cybernetic super-intelligence is the new secret key to unlocking human brains.
Calling Twitter a “cybernetic super-intelligence” sounds like script from a science fiction movie. But it’s actually true, and every Twitter user is a part of that massive, insight-ridden brain.
What we mean by the technical term is that the social media platform consists of billions of interactions among users every second of the day, making it function as a collective intelligence hub.
Even Elon Musk—as scary as he seems sometimes—understood the power of Twitter’s data. He recently tweeted, “Because it consists of billions of bidirectional interactions per day, Twitter can be thought of as a collectiv, cybernetic super-intelligence… with a lot of room for improvement.”
What does it mean for advertisers and marketers like you? Well, the data available within Twitter is so rich with interactions that it gives you a unique view of people’s minds. And if that doesn’t give you superpowers as a marketer, we don’t know what would.
Let’s take a closer look at the practical uses of Twitter’s cybernetic, super-intelligent brain.
Where Does Twitter’s Data Come From?
The data that makes Twitter so special comes from the interactions that happen between users. That could be a tweet, a retweet, a like, or a comment. Adding up all those interactions creates a real-time map of human thoughts and opinions.
In marketing and advertising, tapping into that vast data pool is an incredible opportunity to mine gold nuggets. You can use it to understand what people think about your brand, products, competition, and anything else you can think of.
For example, let’s say you want to know what people think about the new iPhone. You can search Twitter and see hundreds of tweets about it in real time. You can then use that data to understand what people like and don’t like about the product and use it to your advantage.
You can also use Twitter’s data to track sentiment around your brand. Are people happy with your products? Do they have suggestions for improvement? Are they talking about you at all? All of this is valuable information you can use to make better decisions about your marketing and advertising efforts, getting access to their minds like no other technology can.
And keep in mind that these are only the tip of the Twitter brain iceberg. As we continue learning about its collective intelligence, the possibilities for using Twitter’s data for insights are endless.
What are Some Practical Uses for Twitter’s Data?
Twitter as a social media company has always been a place for people to share their thoughts and feelings. But what if those thoughts and feelings could be turned into cold, hard cash? Turns out, they can! All you need is the right tools and a little bit of know-how.
Here are four practical uses of Twitter’s brain:
- Advertising: Twitter’s ad platform is already quite sophisticated, but it will only get better as they collect more data. The more data they have, the better they’ll be able to target ads and ensure they’re reaching the right people.
- Competitor Research: Twitter is an excellent place to keep an eye on your competition. You can stay one step ahead by monitoring what people say about them in real-time and adjust your marketing strategy accordingly. You’ll be attacking before the war happens.
- Customer Service: Twitter is also a great platform for customer service. Not only can you address complaints and concerns in real-time, but you can also use Twitter’s data to proactively improve your customer service, knowing what people usually complain about and such.
- Product Development: Finally, you can use Twitter’s data to guide your product development. By understanding what people want and need, you can develop products that are better aligned with customer needs—even if they haven’t realized it yet.
Twitter is a powerful tool with a lot of deep-seated insights. As marketers, we need to learn how to harness that access to human brains and use it to our advantage. After all, Twitter is a cybernetic super-intelligence, and we are just beginning to scratch the surface of what it can do.
Case Study: White Swan Detects Early Onset Alzheimer’s with Twitter Data
Let’s see Twitter’s cybernetic super-intelligence in action.
White Swan is a registered charity in England and Wales that aims to improve health and well-being through technology and analytics. Since it discovered that Twitter was a hub of “a million minds” where everyone talks about the symptoms they have or observed from family members, White Swan decided to use its data to learn more about certain diseases.
One of the diseases it decided to test with Twitter data is detecting if a child has early onset Alzheimer’s—the most common type of dementia. White Swan banked on the realization that people tweet about their experiences with health problems, like how most of us tweeted about COVID-19 when the pandemic was in full swing back in 2020.
By accessing Twitter’s cybernetic super-intelligence, White Swan figured is finding clues to help diagnose early onset Alzheimer’s in children, as it was all based on real-life, personal experiences. This achievement is a huge breakthrough, as early detection is key to managing the horrid disease.
This case study is just one example of how Twitter’s data can be used for good. As we continue to collect more data, who knows what other insights we can glean from it? Twitter’s cybernetic super-intelligence creates customer-based products, helps you make ultra-relevant marketing campaigns, and can even give medical diagnoses!
What the heck? Why are we only learning about this now?
Cybernetic Super-intelligence for the Deepest Customer Insights
Twitter’s data is a valuable resource for marketers and businesses. By understanding how to use it, you can get insights into your customers, your competition, and just about anything else you need.
Think of it as having access to people’s thoughts, opinions, and experiences without any biases—isn’t that the information marketers dream of? And it’s fully available and accessible today.
All Elon Musk has to do is figure out how to make Twitter data easier for people to use for good. Our company Black Swan Data is already doing our share of the mission with our Trendscope tool. But there are still so many opportunities out there to utilize collective intelligence for the improvement of our world.
We’re sitting at the edge of our seats just waiting for the moment to happen.
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