Twitter Is A Cybernetic Super-Intelligence For Marketers To Access Human Minds

A digital exhibit of the human brain Source: Bret Kavanaugh on Unsplash

All marketers dream of getting into the minds of their consumers. Well, Twitter’s cybernetic super-intelligence is the new secret key to unlocking human brains.

Calling Twitter a “cybernetic super-intelligence” sounds like script from a science fiction movie. But it’s actually true, and every Twitter user is a part of that massive, insight-ridden brain.

What we mean by the technical term is that the social media platform consists of billions of interactions among users every second of the day, making it function as a collective intelligence hub.

Even Elon Musk—as scary as he seems sometimes—understood the power of Twitter’s data. He recently tweeted, “Because it consists of billions of bidirectional interactions per day, Twitter can be thought of as a collectiv, cybernetic super-intelligence… with a lot of room for improvement.”

What does it mean for advertisers and marketers like you? Well, the data available within Twitter is so rich with interactions that it gives you a unique view of people’s minds. And if that doesn’t give you superpowers as a marketer, we don’t know what would.

Let’s take a closer look at the practical uses of Twitter’s cybernetic, super-intelligent brain.

Where Does Twitter’s Data Come From?

The data that makes Twitter so special comes from the interactions that happen between users. That could be a tweet, a retweet, a like, or a comment. Adding up all those interactions creates a real-time map of human thoughts and opinions.

Twitter said its platform is meant to be the “pulse of the planet.” And with over 450 million monthly active users and an average of 500 million Tweets per day, it’s not far off from its objective.

In marketing and advertising, tapping into that vast data pool is an incredible opportunity to mine gold nuggets. You can use it to understand what people think about your brand, products, competition, and anything else you can think of.

For example, let’s say you want to know what people think about the new iPhone. You can search Twitter and see hundreds of tweets about it in real time. You can then use that data to understand what people like and don’t like about the product and use it to your advantage.

You can also use Twitter’s data to track sentiment around your brand. Are people happy with your products? Do they have suggestions for improvement? Are they talking about you at all? All of this is valuable information you can use to make better decisions about your marketing and advertising efforts, getting access to their minds like no other technology can.

And keep in mind that these are only the tip of the Twitter brain iceberg. As we continue learning about its collective intelligence, the possibilities for using Twitter’s data for insights are endless.

What are Some Practical Uses for Twitter’s Data?

Twitter as a social media company has always been a place for people to share their thoughts and feelings. But what if those thoughts and feelings could be turned into cold, hard cash? Turns out, they can! All you need is the right tools and a little bit of know-how.

Here are four practical uses of Twitter’s brain:

  • Advertising: Twitter’s ad platform is already quite sophisticated, but it will only get better as they collect more data. The more data they have, the better they’ll be able to target ads and ensure they’re reaching the right people.
  • Competitor Research: Twitter is an excellent place to keep an eye on your competition. You can stay one step ahead by monitoring what people say about them in real-time and adjust your marketing strategy accordingly. You’ll be attacking before the war happens.
  • Customer Service: Twitter is also a great platform for customer service. Not only can you address complaints and concerns in real-time, but you can also use Twitter’s data to proactively improve your customer service, knowing what people usually complain about and such.
  • Product Development: Finally, you can use Twitter’s data to guide your product development. By understanding what people want and need, you can develop products that are better aligned with customer needs—even if they haven’t realized it yet.

Twitter is a powerful tool with a lot of deep-seated insights. As marketers, we need to learn how to harness that access to human brains and use it to our advantage. After all, Twitter is a cybernetic super-intelligence, and we are just beginning to scratch the surface of what it can do.

Case Study: White Swan Detects Early Onset Alzheimer’s with Twitter Data

Let’s see Twitter’s cybernetic super-intelligence in action.

White Swan is a registered charity in England and Wales that aims to improve health and well-being through technology and analytics. Since it discovered that Twitter was a hub of “a million minds” where everyone talks about the symptoms they have or observed from family members, White Swan decided to use its data to learn more about certain diseases.

One of the diseases it decided to test with Twitter data is detecting if a child has early onset Alzheimer’s—the most common type of dementia. White Swan banked on the realization that people tweet about their experiences with health problems, like how most of us tweeted about COVID-19 when the pandemic was in full swing back in 2020.

By accessing Twitter’s cybernetic super-intelligence, White Swan figured is finding clues to help diagnose early onset Alzheimer’s in children, as it was all based on real-life, personal experiences. This achievement is a huge breakthrough, as early detection is key to managing the horrid disease.

This case study is just one example of how Twitter’s data can be used for good. As we continue to collect more data, who knows what other insights we can glean from it? Twitter’s cybernetic super-intelligence creates customer-based products, helps you make ultra-relevant marketing campaigns, and can even give medical diagnoses!

What the heck? Why are we only learning about this now?

Cybernetic Super-intelligence for the Deepest Customer Insights

Twitter’s data is a valuable resource for marketers and businesses. By understanding how to use it, you can get insights into your customers, your competition, and just about anything else you need.

Think of it as having access to people’s thoughts, opinions, and experiences without any biases—isn’t that the information marketers dream of? And it’s fully available and accessible today.

All Elon Musk has to do is figure out how to make Twitter data easier for people to use for good. Our company Black Swan Data is already doing our share of the mission with our Trendscope tool. But there are still so many opportunities out there to utilize collective intelligence for the improvement of our world.

We’re sitting at the edge of our seats just waiting for the moment to happen.

I’m CEO and co-founder of Black Swan Data, one of the U.K.’s fastest-growing and most exciting tech companies. After studying Cognitive Science in the 90s, I started

Source: Twitter Is A Cybernetic Super-Intelligence For Marketers To Access Human Minds

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Microsoft in Advanced Talks to Increase Investment in OpenAI

Microsoft previously invested $1 billion in OpenAI.Photo:Mike Segar/REUTERS 

Microsoft Corp. MSFT 1.26% is in advanced talks for a new round of funding in OpenAI, according to a person familiar with the matter, as the software giant seeks to further incorporate artificial intelligence into its products.

No deal has been reached between the two sides and the funding amount could vary as negotiations evolve, the person said. The companies have held talks in recent weeks, according to people familiar with the matter. Microsoft invested $1 billion in OpenAI in 2019.

The new cash could help bankroll the tremendous computing power OpenAI needs to run its various artificial intelligence products on Azure, Microsoft’s cloud computing service.

The startup already uses Azure as its exclusive cloud partner and has agreed to give priority to Microsoft when bringing new technologies to market.Everything is now a tech thing. Columnist Joanna Stern is your guide, giving analysis and answering your questions about our always-connected world.

OpenAI earlier this year launched Dall-E 2, a project that allowed users to generate art from strings of text and showed the fast advances being made in that segment of AI technology. Last week, Microsoft announced it was integrating Dall-E 2 with various products including Microsoft Design, a new graphic design app, and the image creator for search app Bing.

Alphabet Inc.’s Google and Microsoft have each developed its own image-generating models—but have been slower to release them to the public, in part because of ethical concerns.

A newer set of startups have moved more quickly. In August, artificial intelligence startup Stability AI released its own text-to-image generator to the public. It then raised $101 million in new funding from investors including Lightspeed Venture Partners and Coatue Management.

OpenAI, led by the technology investor Sam Altman, began as a nonprofit in 2015 with $1 billion in pledges from Tesla Inc. CEO Elon Musk, LinkedIn co-founder Reid Hoffman and other backers.

In 2019, OpenAI created a for-profit company and raised the $1 billion from Microsoft, citing greater computing and staffing needs. OpenAI said it would cap profits at the company, diverting the remainder to the nonprofit group.

Much of OpenAI’s research is focused on the potential impacts of artificial general intelligence, the idea that AI systems could one day become better than humans at performing some of the most important tasks.

Some researchers have cautioned that recent advances in AI contribute to unwarranted hype around the technology, and many applications are fraught with ethical issues.

OpenAI said more than 1.5 million users created over 2 million images a day using Dall-E 2 after it was released to the public this month. The technology can turn text descriptions like “an Andy Warhol style painting of a bunny rabbit wearing sunglasses” into realistic images and artworks.

OpenAI has also developed programs to automatically generate text or computer code from written language samples, which are used by companies including Salesforce Inc. CRM 0.02% and Intel Corp. INTC 0.76%

By: Berber Jin and Miles Kruppa

Source: Microsoft in Advanced Talks to Increase Investment in OpenAI – WSJ

Critics:

Criticism of Microsoft has followed various aspects of its products and business practices. Frequently criticized are the ease of use, robustness, and security of the company’s software. They’ve also been criticized for the use of permatemp employees (employees employed for years as “temporary,” and therefore without medical benefits), the use of forced retention tactics, which means that employees would be sued if they tried to leave.[246]

Historically, Microsoft has also been accused of overworking employees, in many cases, leading to burnout within just a few years of joining the company. The company is often referred to as a “Velvet Sweatshop”, a term which originated in a 1989 Seattle Times article,[247] and later became used to describe the company by some of Microsoft’s own employees.[248] This characterization is derived from the perception that Microsoft provides nearly everything for its employees in a convenient place, but in turn overworks them to a point where it would be bad for their (possibly long-term) health.

As reported by several news outlets,[249][250] an Irish subsidiary of Microsoft based in the Republic of Ireland declared £220 bn in profits but paid no corporation tax for the year 2020. This is due to the company being tax resident in Bermuda as mentioned in the accounts for ‘Microsoft Round Island One’, a subsidiary that collects licence fees from the use of Microsoft software worldwide.

Dame Margaret Hodge, a Labour MP in the UK said, “It is unsurprising – yet still shocking – that massively wealthy global corporations openly, unashamedly and blatantly refuse to pay tax on the profits they make in the countries where they undertake business”.[250]

In 2020, ProPublica reported that the company had diverted more than $39 billion in U.S. profits to Puerto Rico using a mechanism structured to make it seem as if the company was unprofitable on paper. As a result, the company paid a tax rate on those profits of “nearly 0%.” When the Internal Revenue Service audited these transactions, ProPublica reported that Microsoft aggressively fought back, including successfully lobbying Congress to change the law to make it harder for the agency to conduct audits of large corporations.

“Embrace, extend, and extinguish” (EEE),[253] also known as “embrace, extend, and exterminate”,[254] is a phrase that the U.S. Department of Justice found[255] that was used internally by Microsoft[256] to describe its strategy for entering product categories involving widely used standards, extending those standards with proprietary capabilities, and then using those differences to strongly disadvantage competitors. Microsoft is frequently accused of using anticompetitive tactics and abusing its monopolistic power.

People who use their products and services often end up becoming dependent on them, a process known as vendor lock-in. Microsoft was the first company to participate in the PRISM surveillance program, according to leaked NSA documents obtained by The Guardian[257] and The Washington Post[258] in June 2013, and acknowledged by government officials following the leak.[259]

The program authorizes the government to secretly access data of non-US citizens hosted by American companies without a warrant. Microsoft has denied participation in such a program. Jesse Jackson believes Microsoft should hire more minorities and women. In 2015, he praised Microsoft for appointing two women to its board of directors

.

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“Bill Gates: A Timeline”. BBC News Online. BBC. July 15, 2006. Archived from the original on June 22, 2006. Retrieved July 17, 2010.Schlender, Brent (October 2, 1995). “Bill Gates & Paul Allen Talk Check Out The Ultimate Buddy Act in Business History”. Fortune. Time Inc. Archived from the original on May 3, 2011. Retrieved April 25, 2011.Allen, Paul (2011). Paul Allen: Idea Man. Penguin Group. p. 91. ISBN 978-0-14-196938-1.

Staples, Betsy (August 1984). “Kay Nishi bridges the cultural gap”. Creative Computing. 10 (8): 192. Archived from the original on May 11, 2011. Retrieved July 15, 2010.Dyar, Dafydd Neal (November 4, 2002). “Under The Hood: Part 8”. Computer Source. Archived from the original on September 1, 2006. Retrieved July 14, 2010.Engines That Move Markets: Technology Investing from Railroads to the Internet and Beyond.

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Twitter Posts $270 Million Loss In First Earnings Report Since Elon Musk ‘Terminated’ $44 Billion Takeover Deal

 

San Francisco-based Twitter reported revenue of $1.2 billion in the second quarter, falling short of average analyst estimates calling for $1.3 billion and slipping 1% from the same period last year.

The company also reported a worse-than-expected loss of $270 million, or 35 cents per share—compared to expectations for a loss of 7 cents per share and a profit of $66 million in the second quarter last year.

In its earnings release, Twitter blamed the disappointing performance on advertising industry headwinds associated with broader economic concerns and uncertainty around Musk’s deal to buy Twitter and take it private.

The firm says it’s not hosting an earnings call, issuing a shareholder letter or sharing financial projections with the deal still in flux.Twitter also disclosed it spent about $33 million related to the acquisition in the second quarter and $19 million on costs associated with layoffs, including some affecting about a third of the firm’s recruiting team.

Twitter stock futures were down 2% to about $38.50 within minutes of the announcement; shares have plunged more than 40% over the past year, while the S&P 500 has fallen about 16%.

Twitter stock has been on a wild ride since Musk acquired a 9% stake in the firm in April, announced a bid to acquire it at a massive premium weeks later and then decided he was “terminating” the deal earlier this month. Shares skyrocketed as much as 60% as the deal gained traction, but soon started collapsing as Musk voiced concerns about fake and spam accounts on the platform. Though Twitter’s board had already approved the takeover, Musk backed out on July 8, pushing shares down nearly 40% from their April highs.

On July 12, Twitter’s board sued Musk for backing out of the deal, asking a Delaware judge to order the billionaire to move forward with the agreement. The trial is being scheduled for October, according to Twitter on Friday. In a note to clients, Wedbush analyst Daniel Ives called Musk’s decision “a disaster scenario for Twitter,” predicting a long legal battle for Twitter to either force the deal through or get Musk to pay a $1 billion termination penalty.

$30 billion. That’s Twitter’s market value on Friday, roughly 22% below Musk’s proposed takeover bid.

I’m a senior reporter at Forbes focusing on markets and finance. I graduated from the University of North Carolina at Chapel Hill..

Source: Twitter Posts $270 Million Loss In First Earnings Report Since Elon Musk ‘Terminated’ $44 Billion Takeover Deal

Critics by:

Twitter and Elon Musk are scheduled to face off in a five-day trial in October over the billionaire’s change of heart about buying the social media company for $44 billion. The decision from Chancellor Kathaleen McCormick, the chief judge at Delaware’s Court of Chancery, was a blow to Musk, whose lawyers sought a trial early next year. But with the Twitter deal now in limbo, McCormick agreed to fast-track the trial during a hearing over Zoom on Tuesday.

“The reality is that delay threatens irreparable harm to the sellers and Twitter,” McCormick said in her ruling from the bench. “The longer the delay, the greater the risk.” Earlier this month, the Tesla and SpaceX CEO said he was calling off the deal because of concerns over how many accounts on Twitter are fake or spam. Last week, Twitter sued Musk to force him to go through with the purchase, accusing him of using the issue of automated bot accounts as a pretext to get out of a deal that was no longer good for him financially.

The October trial date is a win for Twitter, which had requested an expedited four-day trial in September. The uncertainty caused by Musk’s threat to pull out of the deal “inflicts harm on Twitter every hour of every day,” Bill Savitt, Twitter’s lead lawyer, said at the hearing. Musk’s lawyers argued they need more time to investigate his concerns over Twitter’s user figures, and that a trial should not take place before February.

Andrew Rossman, Musk’s lawyer, called Twitter’s request for a September trial “completely unjustifiable,” saying it would take months to analyze Twitter’s data and consult experts. He said Twitter had already dragged its feet about sharing information that Musk said he needed to vet the company’s estimates of fake accounts.

“The answers that he got were alarming,” Rossman said. “The runaround that he got from the company was even more alarming.” Savitt accused Musk of trying to “sabotage” the deal and run out the clock past April 2023, when the $13 billion Musk has lined up from banks to fund the deal expires.

“Mr. Musk has made perfectly clear he has no intention of keeping any of his promises,” Savitt said. “Candidly, we suspect that Mr. Musk wants to delay this trial long enough to never really face a reckoning.”Twitter argued Musk’s fixation on bots is a distraction from the question facing the court: whether Musk broke his legal agreement to buy the company.

Twitter has long said that it estimates less than 5% of daily users are not real people. Musk says he believes the true figure is much higher, but has not presented any evidence for his claim that Twitter is misrepresenting the prevalence of fake accounts on the platform.

Related contents:

Twitter’s Lawsuit Against Elon Musk: The Big Picture The Wall Street Journal

Devin Nunes drops California lawsuit against man he claims was ‘Twitter cow’s’ spouse The Tribune, California

16:30 Fri, 22 Jul
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Tesla Stock Losses Top $575 Billion As ‘Investor Patience Wears Thin’ With Elon Musk’s Twitter ‘Circus Show’

Shares of Tesla sank to an 11-month low on Tuesday after a bearish analyst note tacked on to a flurry of concerns for the electric-vehicle maker and high-profile chief Elon Musk—even as one of the firm’s staunchest bulls doubled down on its massive investment.

Tesla stock fell 7% to $628 on Tuesday, pushing the stock down nearly 49% from its all-time high in November and wiping over $30 billion from Tesla’s market capitalization, which has fallen to $650 billion from a peak of more than $1.2 trillion.

Prompting the steep decline, Daiwa analyst Jairam Nathan on Tuesday morning lowered his price target for Tesla shares to $800 from $1,150—telling clients Covid lockdowns in Shanghai, where the electric-vehicle maker operates its so-called Gigafactory, as well as supply issues impacting its Austin and Berlin plants, will cut deeper into earnings than previously expected.

Nathan forecasts the headwinds will push deliveries this year down by 180,000 vehicles, meaning Tesla will deliver 1.2 million vehicles this year, as opposed to the 1.4 million units previously expected.

The note comes one day after Wedbush analyst Dan Ives cautioned Twitter’s shareholder meeting this week will “surely kick off some more fireworks” between Musk and the social media firm’s board, adding to the “major overhang” as investors worry the proposed takeover could divert his attention from Tesla.

“Tesla investor patience is wearing very thin,” Ives said about the resulting back and forth, with Musk suggesting he’ll lower his offer due to concerns about bots on Twitter, while the company’s board says it won’t alter the deal.

Despite the bearishness, Ark Invest, the New York City investment firm helmed by famed stock-picker Cathie Wood, disclosed it bought $10 million in Tesla shares on Tuesday—adding to its stake for the first time since February less than a week after the stock lost its top spot on Ark’s flagship fund to streaming giant Roku.

“This [takeover] circus show has been a major overhang on Tesla’s stock and has been a black eye for Musk so far,” Ives said Monday, adding that “major market pressure for tech stocks” has only added to the uncertainty.

Shares of Tesla have racked up big losses since Musk suggested he would sell about 10% of his stake in November, with prices only collapsing further as the broader market struggles in the face of rising interest rates. Adding to concerns for Tesla, however, “the worst supply chain crisis seen in modern history” has threatened the firm’s production in highly profitable China, notes Ives.

The tech-heavy Nasdaq has plummeted 29% this year. Tesla, meanwhile, has plunged 47%. Even though its stock has struggled, Tesla reported its most profitable quarter in company history last month, posting $3.3 billion in first-quarter income fueled by record deliveries. $199 billion. That’s how much 50-year-old Musk, the world’s richest person, is worth, according to Forbes.

Source: Tesla Stock Losses Top $575 Billion As ‘Investor Patience Wears Thin’ With Elon Musk’s Twitter ‘Circus Show’

Critics by

Taking over Twitter may be good for Elon Musk, but it hasn’t been good for Tesla’s shares. One day after Twitter announced it had accepted Musk’s $44 billion takeover bid, Tesla shares sank 12.2%, wiping out more than $125 billion off the electric vehicle maker’s market value. The falls come as Wall Street fretted about how the deal could impact the electric vehicle maker and its stock price.

When Musk announced he had secured the money to finance the transaction, he said he would cover $21 billion himself, with banks helping finance the other half. What remains unclear is how he will come up with that money — whether he will sell some of the Tesla shares he owns, borrow against them, bring in additional investors, or all three.

There is also growing concern about whether owning Twitter would bring him into conflict over free speech with the government in China, a key market for Tesla where the auto maker also has significant production. On top of that, there is the risk Musk could become distracted by his latest acquisition. Musk is the CEO of Tesla and Space-X and is involved with other business ventures such as Neuralink, which develops brain implant technology, as well as The Boring Company, which makes tunnels.

If Musk does offload some of those holdings, it could drive Tesla’s share price down further. This is something the company warned investors about in its latest annual report, filed in February with the U.S. Securities and Exchange Commission. “If Elon Musk were forced to sell shares of our common stock that he has pledged to secure certain personal loan obligations, such shares could cause our stock price to decline,” the company wrote.

Further reading

Elon Musk Goes On The Attack After Tesla Cut From S&P ESG Index

Tesla Stock Plunge Wipes Out $128 Billion In Value As Twitter Deal Sparks Fears

Tesla’s Cybertruck has become the butt of every internet joke”

Tesla Battery Day recap: Major announcements include Model S Plaid and a $25,000 EV

Tesla Cybertruck may be unsafe for other road users, says Australian safety chief

Elon Musk confirms Tesla’s ‘Cyberquad’ as a Cybertruck accessory”. Engadget

Tesla boasts about electric car deliveries, plans for sedan”

Supply Agreement for Products and Services

Elon Musk: On the Roadster to Mars

Musk Sees Tesla’s Future: Trucks, Transit and Solar in a Push to Sustainability”

Elon Musk Confirms Tesla Minibus Built on Model X Chassis”

Elon Musk hints Tesla may not build a bus after all

Elon Musk was almost killed on a motorcycle, so Tesla will never build them

Elon Musk says Tesla’s next-gen Model 4 will be affordable for everyone

Tesla compact hatchback to launch within five years”

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Tesla Stock Closes Down More Than 12% After Musk’s Twitter Deal

Tesla stock closed down more than 12% on Tuesday as the tech-heavy Nasdaq Composite slipped nearly 4%. Other mega-cap tech stocks like Apple, Amazon, Google and Facebook parent Meta shed more than 3%. Shares of electric-vehicle makers Rivian and Lucid also closed down 9.5% and 8.7%, respectively.

The declines come just a day after Twitter’s board approved Musk’s $44 billion acquisition of the company, showing some of the fall off may be a reflection of investor concerns with the deal. Musk has secured $25.5 billion of fully committed debt, including $12.5 billion in loans against his Tesla stock. The deal also includes $21 billion in equity.

Musk’s understanding of free speech on a global level is somewhat ‘sophomoric,’ says NYT columnist. Despite being the world’s richest person, much of Musk’s wealth is tied up in Tesla stock, meaning he would likely have to borrow against his holdings to fund the deal.

Tesla investors also may be concerned about the possible distractions that could come from owning a platform like Twitter. Musk has appeared to want to heavily influence the company’s operations, which could lead to a time crunch for him. Assuming the deal closes, Musk would be in charge of Tesla, Twitter and SpaceX. He also owns two smaller ventures, the Boring Company and Neuralink.

Automakers, including Tesla, are struggling with the rising costs of raw materials that go into batteries, and a semiconductor chip shortage exacerbated by the Covid restrictions in Shanghai. Tesla said in its first-quarter 2022 earnings report on April 20 that, while automotive revenue was up 87% from the year-earlier period to $16.86 billion, the company lost about a month of “build volume” in Shanghai because of Covid shutdowns.

Tesla generated around $4.65 billion in China in the first quarter of 2022. The Chinese market now accounts for 24.8% of Tesla revenue. Tesla has also been exporting cars from China to the broader Asian and European markets. While it recently opened a new factory in Austin, Texas and another in Brandenburg, Germany, the company is just beginning to increase production in these locations.

“For most vehicles, our delivery wait times are quite long. Those cars delivered in Q1 generally carried pricing set in prior quarters, and at levels lower than cars being ordered today,” CFO Zach Kirkhorn said on the company’s earnings call. “Production is resuming at limited levels, and we’re working to get back to full production as quickly as possible,” he later added.

Tesla doesn’t expect to raise prices again soon, either. Musk said on the same call, “The current prices are for a vehicle delivered in the future, like six to 12 months from now.”

By: Jessica Bursztynsky & Lora Kolodny

Source: Tesla stock closes down more than 12% after Musk’s Twitter deal

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