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The Integrated Marketing Organization: How to Lower Waste, Increase Collaboration, and Turbocharge Performance – NewsCred


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10 Recommendations for Creating Best Welcome E-mails – Pj Germain


On the Internet, there are loads of welcome email examples that might inspire you. Yet, you need to learn the basic tips on how to create effective messages by using welcome email templates.

Recommendations for creating best welcome emails

You, certainly, know that welcome emails, aka onboarding ones, are the first messages customers receive from a company. So, they are meant to comfort and welcome your new subscribers.

1. Apply a descriptive subject line

Definitely, after opening your email, customers are likely to recognize who you are. Yet, you need to let them know it from the very beginning.

Make sure your sender’s name is correct, and the subject line is not selling, don’t scare the customers away.

Email Marketing Recommendations

This subject line is pretty descriptive. For example, Nike and Adidas use “You’re in”. Certainly, you may use something like “Welcome”.

In this case, your email’s content should correspond to the subject line.

Email Subscription Confirmation

2. Share the story of your brand

Why not share your brand story like Tiffany does? Most people would love to find out that not only is your company popular now, but also has been on stage for quite a long time. The more customers know about your history, the more they’ll like your brand.

Email Marketing - Branding

3. Ask subscribers to set preferences

When giving consent to receiving newsletters from you, people hope to get only useful and relevant information. Gentlemen might not like to receive emails with female clothes and flicky-chicky movies, especially if they are single. Let subscribers set the preferences before you send your first email to them.

Email Preferences

4. Shed light on your products

Of course, once people got registered with your website, they are likely to be familiar with your products or with your company. But what if they aren’t? Help subscribers get familiar with your most popular items fast.

Or why not recommend them something to start with as you know your products better?

Take a look at a perfect example of welcome emails by Skillshare:

Perfect Welcome Email

5. Teach how to use your products

If you sell garments, there is no need to explain how to use those. But if you sell some apps or online tools, make subscribers a favor — show them how to use your apps.

Products - Email Marketing

6. Offer treats

Certainly, we all register and subscribe to blogs and newsletters by fashion industry companies in order to hear about the latest news and trends. But who said we would reject some discounts?

This simple trick may convert passive subscribers into active users. Try this out and watch your Google Analytics reports.

You need to explain to newly subscribed people how to use the offered coupon.

This simple recommendation will help you get the customers while they are hot and interested in your brand. Don’t make them wait for future promo emails.

7. Describe the advantages of using your products

There is no doubt that a great service a valuable treat. Explain to prospects why they can trust you and why they should choose your company among thousands of others.

Prospects - Email Marketing

8. Set expectations

How many emails are you going to send? What will they be about? You definitely need to let your customers know about it beforehand. This will prevent them from being irritated, will prevent you from being reported spam (yes, recipients often do when they are annoyed), and will probably make them wait for your newsletters with anticipation.

Email Newsletter

Note: if you run through your inbox you will notice that many welcome emails start with “You’re gonna be the first to….”? It’s become a commonly used phrase, we think you might avoid using this one. Create your own catchy one.

9. Let the newcomers follow you on social networks

Many of new clients would like to follow you on social to stay tuned. Give them this opportunity.

Yes, certainly, you include these links to all of your emails, yet as long as this message is a greeting one and you are only introducing your company, why not make these social network icons big and noticeable?

Email and Social Media

10. Provide new customers with testimonials

Make sure you share only real feedbacks, given by real people with active accounts on social networks. Yes, many people would check even that kind of information.


Subscription confirmation emails

This type of emails should be mentioned here yet it is not a welcome message. Subscription confirmation emails proceed the welcome ones.

1. Use double opt-in

Double opt-in prevents you from sending unsolicited newsletters because you make people accept your privacy policy, and make them give you their consent to receiving emails. Also, by using this method of registration, you ask the potential customers to check their email address… and double-checking will also help you avoid blacklists.

Double Opt-in

Note: from May 28 2018, you are not allowed to use single opt-in registration according to EU GDPR rules.

2. Send confirmation emails in a timely manner

No time wasting allowed here. Make sure you send these emails the very moment a person entered his or her email and clicked the “subscribe’ button.

Confirmation Emails

What is special about this example? The Krrb company is probably the only one that lets its customers edit email address or enter a new one.


  1. Use double opt-in, stick to the EU GDPR rules even if you are not an EU citizen.
  2. Send email address confirmation messages on time.
  3. Use creative yet simple subject lines.
  4. Keep your welcome email short and informative.
  5. Don’t use all these tips in one email as it may become too long and nobody will read it to the end.
  6. Stay on-brand — apply a logo, corporate colors, and standard email elements, like a footer.
  7. Yet email design should be simple, as it is reasonable to focus on text.

Subscription confirmation and welcome emails are the first messages your customers see. Thus, they build first impression about your company.

Get inspired by the welcome email examples above. And by using Stripo email, create emails your customers will truly like.

It depends on you only what subscribers will think about your brand.



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8 Reasons Why Your Emails Fail to Generate Business

8 Reasons Why Your Emails Fail to Generate Business

Email marketing is one of the most important parts of content marketing. While every business plans to maximize the response rate of their outreach emails, most of them are seen struggling for success.

We all deal with emails on a daily basis, but do we really take the time to dig deep into how email marketing works? To lead a campaign to success, it is essential that you study the results of your email marketing and, based on insights, make necessary changes to your strategies.

Below, are 8 pitfalls you will want to avoid if you wish to get results from email marketing:

1. You ignore the potential of confirmation emails

A confirmation email is an email that is sent out to new subscribers to confirm their subscription to your list. Sending confirmation is a proven technique to gain the trust of subscribers. But the reality is that only a handful of businesses send confirmations. If you plan to step up your game, you should adopt this best practice now. Results will surprise you.

2. Your emails don’t have CTAs

A CTA or (call to action) can be seen as the most important component to an email marketing campaign. Do your emails use the appropriate CTA’s? Don’t forget that placing a call to action in your emails that ask the subscriber to do something, will boost both your click-through rate and lead to more sales overtime. Just make sure to put them in the right locations and reiterate them.

3. Your content doesn’t strike a chord with the audience

To satisfy your pang for email marketing, you may want to write copy in a hurry and hit the publish button. But your emails will fail to hit the nail on its head unless your content actually speaks to your audience. So, the next time you craft outreach emails, make sure the content offers some real value – practical tips to learn a new skill, suggestions on buying stuff, discounted/exclusive offers, funny videos for entertainment etc.

4. Your emails are Ill-timed

Do you know there’s an optimal time to send emails? According to most email marketing experts, it is between 8, and 10 am. If you have not taken timing into account yet, now is the time to test it and see what works best for your subscribers.

5. Your subject lines are weak

The subject line of your email can also be a call to action. If it isn’t well-crafted, the open rate will decline. According to a study by Hubspot, 47% of marketers test-optimize their subject lines. So, make it a point to measure what words to use in your subject lines before you hit Send.

6. Your emails lack a personal touch

Emailing is a private mode of communication. So, personalizing your emails will quickly maximize results and generate more business. This doesn’t have to be complex when you have services like MailChimp and Aweber to automate the process. You can easily add first names automatically to any emails you send out through these services.

7. Your emails don’t display correctly on mobile devices

About 74% of smartphone owners use their devices to check their emails. If you don’t optimize how your emails will look on small-size screens, you could end up losing readers and return visitors.

8. Your emails don’t look like they’re coming from you

The design of your emails should fit in with your core branding guidelines. If customers are in doubt whether it’s really from you or your company, they’ll go the safer path – abandon your email. On the other hand, emails that reflect the image of your brand will evoke trust and get opened on a regular basis.

If you lack the skills or resources to apply these guidelines on your own, hiring an expert to write your email copy is a good recommendation. Feel free to get in touch with us if you would like some extra help or guidance.

Email Business Mastery – Manage & Grow Your Audience By Email Campaigns

Source: Email Business Mastery – Manage & Grow Your Audience By Email Campaigns | Online Marketing Tools

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