Why Every Business Leader Should Make An Empathy Plan For 2022

Stress.

Defined by Merriam-Webster as “something that causes strong feelings of worry or anxiety,” stress has been rising in Americans for years. But now it seems to have become the prevailing emotion of the 2020s.

In a survey earlier this year by the American Psychological Association, 84 percent of adults reported feeling at least one emotion associated with prolonged stress in the preceding two weeks. The most significant sources of anxiety were the future of the nation, the coronavirus pandemic, and political unrest.

For businesses, this environment has accelerated a dramatic change: Market winners and losers are being decided based on empathy—companies’ ability to put themselves in customers’ shoes and show, in every interaction, deep and genuine concern for their wants, needs, and priorities.

PERMENENTLY CHANGED CUSTOMER EXPECTATIONS

To be sure, customer experience (CX)—how a company engages with customers at every stage of the buying journey—already had become an essential business priority in a digital age that has given consumers unprecedented choices and power. But making customers feel trust and delight on an emotional level has gone from being an aspiration to an expectation in the last year and a half.

A recent report by contact center technology provider Talkdesk shows that most consumers have higher expectations of companies they do business with today than before the pandemic.

In the retail sector specifically, according to the study, 58 percent of retail customers said their expectations of their preferred brands have increased in the last year. “Ease, speed and ability to transition across channels of choice during interactions rate among their top priorities,” the report said.

According to a McKinsey report in August, e-commerce sales continue to experience huge growth, with online penetration remaining approximately 35 percent above pre-pandemic levels and e-commerce logging more than 40 percent growth over the past 12 months.

This means that retailers truly can no longer ignore that the line between digital and in-store experiences for consumers has rapidly disappeared and consumers no longer differentiate where and when they had an experience with a business, just how it felt.

Even the most eternal optimist would have a hard time believing the stressed-out climate will subside anytime soon, so businesses need to be planning for 2022 and beyond with one thing in mind: How can we forge a memorably positive emotional connection with customers and consistently deliver a consistently delightful, empathy-driven experience? Here are three ways to get there.

STEPS TO EMPATHY-DRIVEN CUSTOMER EXPERIENCE

1. Make customer empathy the company’s central cultural value.

Many businesses still operate in silos, but, as described above, customers no longer do. Thus, companies need to shed old ways of how the business has been structured and organized and adopt new ones based solely on how customers see and work with them. Everyone on every team in every department must have a clear understanding of their role in providing a holistic, empathy-driven experience and how each channel and touchpoint integrates to make that happen.

As part of the effort to cultivate human experience as a core value, every individual in the company should be able to see, hear, and feel the customers’ experience—not just a select few whose “job” it is.

Finally, companies must ask themselves if they have the right leaders for this time. Does the CEO grasp where to prioritize investments to drive the experiences customers are demanding? Do executives across the C-suite have the right levels of empathy, authenticity, and emotional intelligence? In today’s world, leaders must make decisions with their hearts as much as their heads. “Soft skills” are the new hard skills.

2. Focus on human experience as much as data.

Understanding customers on a deeper level—who they are, what their lives are like, and what their motivations are for using a product or service—has become harder as customer experiences have become less human and more digital. Companies are trying to build deep connections with perhaps millions of people they may never actually see.

As a result, most businesses have turned to collecting and analyzing data—clicks, sales conversion statistics, email response rates, survey responses, etc.—to try to glean customer insights.

But while quantitative methods can help uncover trends and patterns, (for example, that 65 percent of web page visitors are leaving without going beyond the home page) they tell only half the story: Data can provide the “what” behind customer behavior but not the “why.” It is devoid of color and context—the many nuances around customer experience that can come only from observing and interacting with customers first-hand.

Interaction with real customers must be combined with companies’ data-centric processes to inform every aspect of product design, creation, and support.

3. Take advantage of technology.

Technology exists—video, live interviews, and other research studies—to continually see and hear what customers are thinking. Companies should leverage this technology to build a feedback loop that drives the brand forward from the customer’s viewpoint—a virtuous circle in which one desirable outcome from human insights leads to another and drives continuous improvement.

In a product or app launch, for example, this can include live customer interviews before design starts, quick validation of prototypes and sketches, continuous verification during development to validate decisions and reveal problem areas, and post-launch gathering of insights to reveal any issues that weren’t found earlier.

By following these three steps, businesses can make customer empathy part of their brand’s lifeblood. In these times, there may be no greater differentiator.

By : usertesting

Source: Why every business leader should make an empathy plan for 2022

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Related Links:

Roebuck, Chris (2011-12-22). “Critical need for Entrepreneurial Leaders during turbulent times“Entrepreneurial Leadership – A Primer

Compare: Roebuck, Chris (2011-12-22). “Critical need for Entrepreneurial Leaders during turbulent times“ENTREPRENEURIAL LEADERSHIP. Leading Innovation, Leading Change, Pursuing Opportunities – a New Managerial Task in the New Economy

“Traits of Successful Entrepreneurs”

“Archived copy”. Archived from the originalLeitch, Claire M.; Harrison, Richard T. (2018-01-26).

“The evolving field of entrepreneurial leadership: an overview“Definition of ‘Autocratic Leadership

Guo, Xuezhi (2019). “Traditional Political Thought and Imperial Legacy”. The Politics of the Core Leader in China: Culture, Institution, Legitimacy, and PowerMarstiller, James K.; Joerding Fickeler, Jennifer (2005).

The Power to Innovate: Rewiring the Minds of Individuals and OrganizationsCano, PE, Librado F. (2010).

Transformation Of An Individual Family Community Nation And The WorldSaxena Dr., P.K. (2009).

Principles of Management, A Modern ApproachEvans, Jules (2012-05-04).

“What can business leaders learn from ancient philosophersSy, T.; Cote, S.; Saavedra, R. (2005).

“The contagious leader: Impact of the leader’s mood on the mood of group members, group affective tone, and group processes”Compare: Vasconcelos e Sá, Jorge (2012).

There is no leadership: only effective management: Lessons from Lee’s Perfest Battle, Xenophon’s Cyrus the Great and the practice of the best managers in the worldIlies, Remus; Morgeson, Frederick P.; Nahrgang, Jennifer D. (2005-06-01).

“Authentic leadership and eudaemonic well-being: Understanding leader–follower outcomes”Hoyt, C. L.; Blascovich, J. (2016-07-26).

“Leadership Efficacy and Women Leaders’ Responses to Stereotype ActivationSergent, Kayla (2020).

“Women’s Leadership Is Associated With Fewer Deaths During the COVID-19 Crisis: Quantitative and Qualitative Analyses of United States GovernorsVinkenberg; Engen; Eagly; Johannesen-Schmidt (2011).

“An exploration of stereotypical beliefs about leadership styles: Is transformational leadership a route to womens promotion?

6 Ways to Come Back From the Pandemic With a Stronger Team

The future of work arrived out of nowhere, on the back of a once-in-a-century pandemic. Team dynamics got challenged as members dealt with illness, trauma, and crisis. We’ve all been forced to rapidly and radically adapt to new working norms. The Ferrazzi Greenlight Research Institute has spent more than 15 years studying high-performing teams, but I’ve never seen entrepreneurs rise to the occasion as they have this year.

When the crisis subsides, the temptation will be to turn back that progress and retreat into old behaviors. But entrepreneurs need to shift from overload to shared load, and to practices that can transform team performance to find unexpected growth–and lower unsuspected risk. Let’s not go back to work; let’s go forward.

We’ve been examining great remote teams since well before the pandemic. The most effective ones, we’ve discovered, were committed to going beyond collaboration to what I call co-elevation. This is a “we will go higher together” attitude toward the mission and with one another, matched by distinct co-elevating practices that enhance performance. As I describe in my new book, Leading Without Authority, the work of a true leader is to promote a shared sense of responsibility among the team.

The pandemic has exposed lots of work norms that weren’t serving us. Our surveys consistently show that seven out of 10 team members don’t get value from being part of a team, and 74 percent feel like they cannot speak up in a group of their peers. That failure is on us as leaders to fix. It’s time to stomp out conflict-avoidance and embrace bold steps to move everyone forward.

The shift to virtual teams doesn’t make this work any harder, and may, in fact, make some aspects of change easier. Let’s look at the co-elevating traits that underpin great teams, along with some high-return practices to sustain these traits.

Agility

People have been talking about agile techniques for a while, but the massive shift to virtual has made them hugely valuable to practice. Agile management replaces annual planning and long, painful meetings with weekly or monthly sprints. In these sprints, teams focus on one or two projects at a time.

Every critical functional area of the business knows what the outcomes are for the week. Every team does daily standups called scrums, in which everyone answers three questions: What have I done? What are the challenges I need help with? What am I doing next? Quick, effective decision-making becomes the norm, just as it has become the norm during the pandemic. Let’s make sure it sticks.

A high-return practice: Adopt weekly or monthly sprints. Agree as a team what to prioritize, and assess as a team if things are off track. Shift the focus from process to delivering on customer value. The right decisions are the ones made at the level where things get done.

Co-Creation

Necessity has forced us to cut across silos and draw from the combined wisdom that ignites innovation. The teams I’ve worked with over the years have discovered how remote working can drive even greater collaboration. Using the psychological safety of Zoom breakout rooms, leaders can foster more risk-taking to replace monotonous report-outs.

Too many big discussions about process innovation or identifying new markets become one-way affairs, with leaders asking and answering all the questions. Don’t think of yourself as the center of your team. Your job is to ask the smart questions, and to break the team into smaller groups so everyone’s voice can be heard and their insights extracted into breakthrough innovation.

A high-return practice: Move all meetings toward collaborative problem-solving. Make heavy use of video breakout rooms, because people are conflict-averse and won’t share openly in a big room. Commit at least 50 percent of your time to collaborative problem-solving.

Empathy

It has become harder to maintain our professional faces after so many hours peering into our colleagues’ homes, watching kids crawling across laps, and hearing one another’s struggles. Academics such as Brené Brown at the University of Houston have long advocated the power of vulnerability and empathy. Finally, the whole world is accepting it.

A high-return practice: Avoid diving into meetings transactionally, as you might have done before. Start with a conversation that gets people relaxed and empathetic to one another, going deeper than that superficial small talk you’d normally make in the hallway. Have everyone do a “personal-professional check-in” or “sweet-and-sour,” to share something they are struggling with.

‍Accountability

The first question many leaders ask me is, “How do I make sure remote workers are being productive?” What they’re really asking is, “How do I know they’re not in the other room on a yoga break?” Being a great leader means establishing clear outcomes and a vision for what winning looks like. If you’ve given your people clear outcomes and set them up with project sprints and they’re meeting their goals, who gives a damn whether they’re doing yoga in the afternoon?

Another great way to ensure teams are engaged is to elevate accountability among peers. No one wants to let their teammates down. Peer accountability might start to feel punitive or like micro­managing, but I keep going back to this principle of co-elevation, helping one another get across the finish line. If you elevate peer-to-peer accountability above the individual, then somebody who’s ahead on their timeline this week will run back and help a colleague get across the finish line.

A high-return practice: After team members share their plans or reports in a meeting, break them up into small groups to “bulletproof” one another’s work by pointing out one risk that the individual might guard against, one innovative idea to consider, and one act of generosity that the group could offer by way of help. If you make space for people to be of service to one another, you get more risk-taking and more crazy ideas that lead to innovation.

‍Generosity

“How can I help?” I have heard those words more than ever during the pandemic. There’s a real commitment to taking care of people and helping with their projects and ideas. This is crucial to driving higher employee engagement. In our research, remote teams who are left unattended suffer a roughly 50 percent reduction in productivity.

A high-return practice: Leaders can embed generosity as a behavioral norm by routinely asking whoever makes a report or does a presentation, “What can any of us do to be of service?” This kind of help is best offered during the bulletproofing process in the breakout rooms. In the big room, it would fall flat.There’s a real commitment to taking care of people and helping with their projects and ideas. This is crucial to driving higher employee engagement.

Candor

Elon Musk has said that his friends tell him how good things are, while “my best friends tell me what sucks.” I get why: Entrepreneurs are strongly opinionated and often shut down candor from their team. That’s wrongheaded. Fear of honest talk leads to longer cycle times and slower decision-making.

A high-return practice: Candor breaks are the best way to discover what’s being held back. Pause the meeting when it feels right and ask the team, “What’s not being said?” Or, again, divide into small-group sessions midway to ask that same question.

Disruptive technologies and disrupted markets have been pushing us to behave and work differently. But for too long, too many of us have kept playing by the old rules. There is a community of business leaders at GoForwardtoWork.com who are dedicated to gathering and sharing the best ideas in the new world of work. Join us.

By Keith Ferrazzi, Founder and chairman, Ferrazzi Greenlight

Why Social Awareness And Empathy Take Constant Work

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Empathy is a lifelong process.

Anyone who knows me knows I’m an outspoken feminist. But once upon a time, I scratched my head and questioned why we needed feminism. “Shouldn’t we just advocate egalitarianism—equality for everyone?” I asked. I wasn’t fully aware of the multitude of issues specific to women, both overt and internalized, facing me and all women in society (and how feminism benefits men, too).

In another instance, back in high school, I remember using the phrase, “That’s gay,” as a way to say “That’s not cool,” at the dismay and horror of my gay friend. It was a phrase I heard a lot and repeated. At the time, I didn’t think about how it could be hurtful and problematic. My friend calling me out really made me rethink how I chose my words.

Developing social awareness and empathy takes time, effort, intention, and choice. No one is born with the ability to be perfectly informed and sensitive when it comes to the many complex social issues in our world. Being empathetic isn’t always intuitive, as we are so often caught up in our own problems and it can be human nature to be selfish.

It takes energy to extend ourselves to others, to see things from their perspective, and to provide support and solidarity. But once you start to educate yourself and learn about the various issues facing marginalized communities, you start to grow as a human who can positively interact with others—especially those different from yourself.

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Empathy is the ability to understand what another person is going through. It’s the ability to really put yourself in someone else’s shoes, and to feel what they are feeling. It’s about being respectful and standing in solidarity with marginalized groups, including non-white, non-men, and LGBTQIA communities. You hear them, validate them, and help fight for them. You’re an ally.

As a cisgender straight woman, I’ve never had to deal with discrimination when it comes to my gender identity or choosing who I love. While I’ve never personally dealt with the struggles that face the LGBTQIA community, I can understand the pain and frustration of someone who has been judged by society, their loved ones, and their peers for simply being who they are. I can empathize.

On the other hand, as a woman of color, I’ve experienced discrimination for my identity in other ways. I have been teased, tokenized, and fetishized. I’ve had strangers, especially back in my Midwestern hometown, make assumptions about who I am. A shop owner once told me he was surprised I speak fluent English. I’ve had people ask me where I’m from (expecting me to name some exotic Asian country rather than Ohio). I’ve had dates fetishize me for my race and appearance.

The hardships I’ve dealt with—while certainly traumatic at times—helped shape who I am. They’ve made me a stronger, more outspoken, and more informed person. While I’ve learned to forgive others, especially those who don’t necessarily have bad intentions, I always speak up. If someone makes a problematic comment, I will calmly explain to them why they are wrong or how their words can be offensive. I challenge them to be more open-minded and to reflect on their behaviors and comments.

As I mentioned earlier, we all have to start somewhere when it comes to social awareness and building empathy. I don’t let people off the hook, but I also try to educate rather than shame. Being socially conscious is not about purity, and it shouldn’t be driven by a fear of saying the wrong thing. People mess up. Allies should be allowed to ask questions and openly communicate. On the same token, they should be willing to take constructive criticism and constantly better themselves.

My identity as an Asian-American woman is the fabric of who I am. I appreciate when others are empathetic to my struggles but also validate me as a whole, complex person. In a world that perpetuates stereotypes, it’s imperative that we see people for who they really are, beyond identity and appearance. This takes research, self-educating, reading the works of diverse authors, taking classes, and incorporating the works of marginalized people into your everyday life. It’s a constant work in progress, but I wouldn’t have it any other way.

By:

Source: https://gc4women.org

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Why Empathy Is One of the Most Overlooked Skills in Business

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It was a sunny day in April. The air was crisp and the walk ahead of us enjoyable.I stared at the beautiful Embarcadero situated near our office, feeling grateful for working close to such a stunning view.

Then I shifted my gaze over to Tim, my walking mate for the afternoon. We were on one of many walking meetings we’d shared over the past year. But this time was different. Tim, a normally talkative employee, was dragging his heels and appeared disgruntled whenever I asked for status updates. He kept his head down, answering only in curt replies.Something was off.

As his supervisor, I could have easily approached his behavior with a stern stance, by grilling him, or asserting my authority. But 14-plus years of have taught me one thing: A harsh, adversarial response is never the answer.Instead, I slowed my pace and asked him how things were going at home. “Is everything OK?”

Tim confided then that his father had recently had a , and that he was taking turns spending nights at the hospital, leaving him tense and run-down. I nodded. “I’m so sorry, that sounds very hard.”“How can I support you?” I offered.

We spent some time talking over how to alleviate some of his load at work, and even scheduled some days off for him to be with his family.After our conversation, it was as if a weight had been lifted. In our meeting afterward, he began eagerly participating, even offering feedback I hadn’t asked for.

Showing genuine care and concern only took a few seconds of my time, but it was enough to let Tim know that I was on his side.

One of the most overlooked skills in business

Empathy — the capacity to recognize and understand other people’s feelings, to “put oneself in someone else’s shoes” is a critical leadership skill. tells us that it’s a basic human quality most founders would have in their arsenal, but in fact, it’s one that many leaders often get wrong.

In a commencement speech on June 15, 2014, American business magnate and philanthropist, , stood before an audience of Stanford grads and spoke of channeling optimism into a conviction to make things better.

“If we have optimism, but we don’t have empathy,” he said, “then it doesn’t matter how much we master the secrets of science. We’re not really solving problems; we’re just working on puzzles.”

This has been true to my experience as the CEO of my company . We started with one goal: Create a drag-and-drop tool that enabled people to quickly build forms, even if they didn’t know how to code. As a software engineer, I’ll be the first one to say I’m the biggest nerd I know. I enjoy taking a complex issue and making it easy and accessible.

I’ve had the privilege of growing our small startup to a business with over 250 employees and seven million users worldwide. And what I’ve learned from being a founder all these years is that people, not software, matter most. Connecting with our team and our customers is the real vision that keeps us moving forward. I believe the secret to our success lies in empathy.

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Beyond sympathy

Our culture admires a certain business stereotype: the die-hard leaders who push the envelope and only care about themselves. But at what price? A shortage of empathy in the workplace accounts for an increasing lack of employee engagement, which impacts productivity. This costs businesses more than $600 billion per year.

How does this happen? Simple: by confusing empathy with sympathy. Sympathizing — feeling sorry for an employee’s situation isn’t the same as understanding their feelings and needs, or building rapport.

Instead of becoming annoyed with their employees or commanding them to pick up the slack, effective leaders know how to express themselves by showing real concern and asking how they can improve the situation.

While valuable, sympathy is only a surface-level response that keeps you at a distance. Empathy, on the other hand, is a perspective shift — it’s genuinely imagining yourself being in the other person’s shoes, and allows you to connect on a deeper level.

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By:

Source: https://www.entrepreneur.com

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You’ll be much more successful with your sales and marketing efforts if you’re genuine. And how do you become more genuine? ✨👉 Empathize. Check out Bob here: https://www.instagram.com/bobbonniol/ https://bonniol.com
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