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23-Year-Old Sophia Hutchins, Jenner Family Insider, Raises Millions For Post-Makeup Sunscreen Mist

Sunscreen and makeup: a game of compromise, imperfection, skin damage and expensive products. 23-year-old Sophia Hutchins, who calls Caitlyn Jenner her “cheerleader,” aims to win that game with Lumasol, the FDA-approved odorless SPF 50+ sunscreen mist engineered to be applied after makeup. With a $3 million seed round from Peter Thiel’s Founders Fund and Greycroft Ventures, she’ll be able to expand her team of 30 employees and bring the product to market in early 2020.

“It’s SPF millennialized,” says Hutchins, surrounded by her three-person media team and director of operations in the Jersey City, New Jersey Forbes office. “We are a health and tech company and [sun protection] is an extraordinarily unaddressed health issue that we’re trying to attack.”

Hutchins, who lives in LA, is a first-time founder but no stranger to cosmetic titans. As a close friend of Caitlyn Jenner, Hutchins witnessed the Olympian-turned activist/socialite’s battle with skin cancer in 2018. And because of her closeness with Caitlyn Jenner, she spends significant time learning from Kylie Jenner and Kim Kardashian, who have built billion-dollar makeup brands Kylie Cosmetics and KKW Beauty from Instagram.

“I have a really good relationship with all of them,” says Hutchins. “What Kylie [Jenner’s] done is amazing. I admire that she’s been able to convert fans, likes and shares into buys—and she works nonstop.”

Hutchins transitioned to a woman as a freshman at Pepperdine University and graduated from the University in 2018 with a degree in economics, with the intention of going into investment banking rather than entrepreneurship. During her senior year, she lamented with her friend, the daughter of Kiehl’s founder, about the impossibility of flawless makeup and sun protection.

From that conversation, she was advised by Nick Drake, CMO of T-Mobile and worked with big three consulting firm to develop a sunscreen product for makeup wearers. Lumasol was born, and with her board of scientific advisors from UCSF, the U.S.-manufactured product was approved by the FDA as an over-the-counter product. The recyclable product will protect from 98% of UV and UB rays and will be sold direct-to-consumer via subscription, according to Hutchins.

“You could compare it to Dollar Shave Club or Harry’s,” says Hutchins. “I know this business is going to be a success.”

For Ian Sigalow, founder of Greycroft Ventures, who has previously led the firm’s investments in Venmo, Braintree and Shipt, he saw the potential for the product from the hundreds of dollars his family of five spends on goopy sunscreen every single year. “There’s an opportunity to do what Juul did for the cigarette category by changing the delivery mechanism and changing the formula somewhat to win really big market share,” says Sigalow, noting that the design firm behind Juul also designed Lumasol, as a conscious effort habituate healthy habits after doing the opposite with the e-cigarette giant.

Lumasol will not be the only ‘mastige’ post-makeup sunscreen spray on the market. Semi-premium sunscreen brand Supergoop retails a SPF 50 setting spray product at $12 per ounce. Coola, Kate Sommerville, Shisheido and Ulta Beauty, among others, offer makeup setting sprays with SPF.

So what compelled Founders Fund send Hutchins a term sheet within an hour of her pitch presentation? “Founders Fund invests in founders, first and foremost. Sophia [Hutchins] was such an incredibly strong person when she came in and pitched us on her vision.” says Cyan Bannister, the partner at Founders Fund who led the round. “She’s identified an underserved market and a product that people would want. The fact is that she can leverage her connections to power the distribution behind the product.”

Lumasol’s packaging is also a huge draw for the investors. The bottle changes color when exposed to UV and UB rays, letting its owner know it’s time for another spritz, and habituating reapplication. Additionally, the product’s design and functionality make it highly ‘grammable—a deliberate strategy for Hutchins’ plan to rely heavily on Instagram influencer marketing, with probable Jenner/Kardashian spots, to market the product.

“There’s obviously precedent with the Jenners in the skincare industry. That was not lost on me when we made the investment,” says Sigalow. “One of our theses around next generation brands is: If you attach an influencer with a huge following to a consumer product, it’s like having your own media channel, so Lumasol’s starting on third base—they’re going to take off.”

In preparation for Lumasol’s Q1 2020 rollout, Hutchins is hiring an “extraordinarily experienced CMO,” adding to the “hundreds” of user tests, and developing her influencer, popup and outdoor event event strategy. “I have a social obligation to give people a product that can seamlessly fit into their lives and also save their lives,” she says.

Send me a secure tip.

I’m the assistant editor for Under 30. Previously, I directed marketing at a mobile app startup. I’ve also worked at The New York Times and New York Observer. I attended the University of Pennsylvania where I studied English and creative writing.

Source: 23-Year-Old Sophia Hutchins, Jenner Family Insider, Raises Millions For Post-Makeup Sunscreen Mist

Sophia Hutchins is an entrepreneur at the crossroads of health, beauty and tech. She is both founder and CEO of Luma Suncare Inc. She successfully closed her first round of venture funding in March 2019. She is busily preparing for the launch of her company. Hutchins is an outspoken advocate for women and equality in the workplace. People can often find her speaking to groups within corporate America and her favorite of all groups to speak with are entrepreneurial women. Prior to starting her venture, she served as CEO of the Caitlyn Jenner Foundation.

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Forbes 30 Under 30 Asia 2019: Meet The Region’s Brightest Young Entrepreneurs And Innovators

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Forbes 30 Under 30 Asia 2019 list honorees (from left to right): Rashmi Kwatra, founder of Sixteenth Street Capital; Richard Yim, cofounder of Demine Robotics; Manuri Gunawardena, founder of HealthMatch; Kenny Wong, COO of igloohome; Hussain Elius, cofounder of Pathao.

For the fourth year in a row, our team at Forbes Asia has been scouting the Asia-Pacific region in search for 300 outstanding individuals to highlight in the annual Forbes 30 Under 30 Asia list.

Across 10 industries, young entrepreneurs and rising stars have been selected from 23 countries and territories to make up this year’s list. Honorees from as far as Mongolia, Kazakhstan, Kyrgyzstan and Laos have landed spots on the list for the first time – making the 2019 list even more inclusive and diverse.

If you think millennials and Gen-Z are just building businesses for the short-term gain, think again. This year, it was particularly interesting to note that many of these innovators are not just driving change in the region – but working towards cementing its positive effect in the long run, especially in developing and emerging markets.

From using technology to better their sectors, to helping SMEs thrive through sustainable options when it comes to food and energy – some have been working on innovative solutions to solve problems while building successful businesses at the same time.

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Take 25-year-old Manuri Gunawardena, founder and CEO of HealthMatch for instance. As a medical student at the University of New South, Gunawardena experienced firsthand the difficulty of finding patients to participate in trials for potentially lifesaving treatments. She also noticed there was no convenient way for patients to search for alternative treatments for their conditions. It was then, in early 2017, that she decided to play matchmaker and her startup HealthMatch was born.

Launched in Australia earlier this year, the Sydney-based startup applies machine learning to clinical data to help researchers and pharmaceutical companies find patients suitable for their studies—and vice versa. “We are automating access to clinical trials globally and dramatically improving the future of healthcare by lowering barriers to research and development,” says Gunawardena.

Another 30 Under 30 Asia 2019 list honoree employing technology to solve a problem and potentially save lives is Richard Yim, cofounder of Demine Robotics from Cambodia.

The 25-year-old social entrepreneur started Demine Robotics with the hope that his creation – Jevit, the world’s first remote-controlled robot can lift a landmine out of the ground without detonating it — will help others avoid the fate of his aunt, who died of a landmine explosion over a decade ago when he was growing up in Cambodia.

While the company focuses on Cambodia’s own underground bomb challenge where more than 64,000 casualties have been recorded since 1979, Yim hopes to eventually deploy Jevit to other conflict areas, such as Afghanistan, Colombia and Iraq.

“I truly believe in building a business that will change the world for the better,” he tells Forbes Asia.

Working Towards Sustainability

Other stars on the list have been concerned with issues such as climate change and actively tackling that by introducing alternative ideas and solutions to reduce harmful impact on our planet.

28-year-old chef Anahita Dhondy who runs New Delhi-based Parsi restaurant SodaBottleOpenerWala, promotes the various types of Indian millets, which are nutritious and inexpensive homegrown grains, in dishes in the restaurant and in recipes posted on social media.

Clean energy entrepreneurs also made this year’s 30 Under 30 Asia list. Mongolia’s Orchlon Enkhtsetseg, CEO of Clean Energy Asia, an energy startup, raised $128 million to build its first 50MW wind farm in the country’s Gobi desert while Yashraj Khaitan, founder of solar power startup Gram Power, uses smart grid technology to address the widespread energy shortages in India.

Methodology and judging process

Forbes 30 Under 30 Asia list undergoes a rigorous process to pull together. Starting with over 2000 online nominations, our team researchers, fact-checks and selects an initial shortlist of 500 semi-finalists who then get vetted by a lineup of A-list judges and industry experts. The final 300 get selected afterwards taking into consideration criteria such as demonstration of leadership, impact, potential of success and the embodiment of the entrepreneurial spirit, synonymous with Forbes. Other factors like innovation, disruption – and size and growth of their ventures in some categories – play a role in making the final decision.

This year’s judges includes accomplished and acclaimed entrepreneurs and business leaders such as Hiroshi Mikitani, CEO of Rakuten; JP Gan, Managing Partner at Qiming Venture Partners; Noni Purnomo, President Director of Blue Bird Group Holding; Kaifu Lee, CEO of Sinovation Ventures; Kishore Lulla, Philanthropist and Chairman of Eros International; Changpeng (CZ) Zhao, CEO of Binance; Falguni Nayar, Founder of Nykaa.com ; Patrick Grove, Cofounder and Group CEO of Catcha Group and 30 Under 30 Asia list alumnus, tennis superstar Kei Nishikori.

The birthday cutoff to make the 2019 list was December 31, 1988.

Credits:

List and Project Editor Rana Wehbe

Reporting  and research: Pamela Ambler, Ambika Behal, Elaine Ramirez, Anis Shakirah Mohd Muslimin, James C. Simms II, Yue Wang, Ian Christopher Wong, David Yin

Editorial interns: Lan Yunsi, Tracy Qu, Jisu Song

Photography: Thierry Coulon (Liu Liyuan & Liao Wenlong), K M Asad (Hussain Elius), Abishek Bali (Anahita Dhondy), Hu Ke (Neo Nie), Jing Wei (Rashmi Kwatra, Manuri Gunawardena, Kenny Wang), Antoine Raab (Richard Yim), Winston Gomez (Steven Wongsoredjo), Franco Origlia/Getty Images (Naomi Osaka)

Senior Photo Editor: Merrilee Barton

Graphics: Luke Kelly

Design: Joy Hwang

Project Manager: Justin Conklin

Associate Product Owner: Grant Tunkel

Data Management: Dmitri Slavinsky

Manager, Software Engineering: Chuck Rea

Software Engineer: Ken Barney

Junior Engineer: Christopher De Leon

I joined Forbes as a senior editor in October 2015 to kickstart the Under 30 franchise in Asia.

Source: https://www.forbes.com/sites/ranawehbe/2019/04/01/forbes-30-under-30-asia-2019-meet-the-regions-brightest-young-entrepreneurs-and-innovators/#5298784e5923

The 17 Best Places Ecommerce Entrepreneurs Go To Find Product Ideas

The 17 Best Places Ecommerce Entrepreneurs Go To Find Product Ideas

Coming up with a great idea for a product to sell online will occasionally strike when you least expect it. Many times though, it’s something you need to be proactively on the lookout for.

The internet contains a wealth of ideas and inspiration, but as a new entrepreneur, where do you begin? Aimlessly searching online will only get you so far, so we’ve compiled a list of the best resources to give you direction and get you started.

17 Places to Find Ecommerce Business Ideas:

  1. Start with what you have
  2. Your local community
  3. Online consumer trend publications
  4. Industry leaders
  5. Product and trend discovery sites
  6. Social curation sites
  7. B2B wholesale marketplaces
  8. Online consumer marketplaces
  9. Social forum communities
  10. Social media networks
  11. On-site and third-party customer reviews
  12. SEO analytics and insights
  13. Consumer lifestyle publications
  14. Your competitors
  15. Audience surveys
  16. Crowdsourcing
  17. Look to the past

As you go through all the resources listed in this post, it’s vital to keep two things in mind:

While searching for new product ideas, make sure to look beyond the products themselves. It may sound cliche but as we learned in the previous post, there is heavy competition in the most common and popular product categories. Choosing a different or unique angle can be instrumental to your success. Try not to just look at products, rather look for potential in the product category. Consider new markets, new features and new ways to use the products.

Don’t be afraid to look at smaller product categories and niches. Even though a niche is a smaller subset of a larger category with less potential customers, it makes up for that by way of less competitors and a more targeted audience. Less competition makes it easier to get to the top of Google, and is usually more cost effective and efficient to advertise to your customers.

In this post we’ll go into detail about the best places to look for product inspiration and ideas. We’ll start with some broad ideas to get your head in the right space to start your search and then get into more specific resources closer to the end of the post.

As you go through this post and the list of resources, it’s best to capture all of your ideas on paper. Once you have all of your brainstormed ideas recorded, you will be able to return to them later and evaluate them for viability and potential.

1. Start with what you have

Before you begin searching the depths of the internet for business ideas and the ends of the earth for product and niche ideas, it’s always best to start with the ideas you already have. Maybe it’s a product or idea you’ve had for years. Maybe it exists in a half-written business plan sitting in a folder somewhere on your computer. Even if you’ve discounted it at some point prior, it’s worth taking a fresh look at it. At one point you thought it was a great idea, right?

Here are a few questions to consider when making your list of internet business ideas:

  • What products, niches or industry you are particularly passionate about or interested in?
  • What products, niches or industries are your friends passionate about?
  • What pain points do you have in your own life?

Example: Sisters/entrepreneurs Lisa Kalberer and Allison Hottinger are passionate about family and tradition. They instill these values in their homes by assembling a manger during the holidays. When friends were interested in starting their own traditions, The Giving Manger was born. The product born of passion attracted the attention of influencers that made the brand a nationwide hit, online and in stores.

Identify pain points and challenges

If there’s a problem, solve it. Consider which pain points you have in your life, or even the pain points of those around you. Active Hound, for example, stepped in to solve the challenge of dog toys that were easily chewed and destroyed. Dog owners would become frustrated with unreliable products, and the expenses can quickly add up. The market for that product was based on this one specific pain point.

Learn More: How to Find a Product to Sell Online: The 8 Opportunity Types

2. Your local community

Sometimes, you don’t need a new idea at all. Traditional brick and mortar businesses have been around much longer than their ecommerce counterparts. Paying attention to trends in brick and mortar retail and adapting them to ecommerce can be just the ticket you need to create a profitable and unique internet business idea. Look around your community and take note of what new or interesting retail concepts people are talking about. Your local newspapers can also be a great resource for this type of news and information.

Example: Grocery-delivery service InstaCart is a perfect example of a company that saw a way to take a brick and mortar concept and put it online. Most grocery shopping happens in-store, according to PwC’s 2017 Total Retail Survey, but with the growing popularity of services like Amazon Pantry, there’s an opportunity to drive and capture online sales. Though many consumers may be apprehensive to online grocery shopping, InstaCart partners with brick and mortar retail stores so customers are still shopping from the same grocery store they know and love. This also supports the small business movement, allowing customers to buy from select local grocers.

3. Online consumer trend publications

A great place to start your search for product ideas is to look at some top consumer product trend publications. Following trend publications is great way to begin getting a sense of the direction consumer products are going and the ideas other entrepreneurs are introducing to the market. Following these publications can also expose you to new product categories and industries that you previously didn’t know about. Following what’s trending can help you to dream up new goods, services and experiences for your online business.

There are several popular trend publications online including, but not limited to:

TrendWatching: TrendWatching is an independent trend firm that scans the globe for the most promising consumer trends and insights. TrendWatching has a team of professionals in locations like London, New York, São Paulo, Singapore, Sydney and Lagos who report on worldwide trends.

Trend Hunter: Trend Hunter is the world’s largest, most popular trend community. Fuelled by a global network of 137,000 members and 3,000,000 fans, Trend Hunter is a source of inspiration for aspiring entrepreneurs and the insatiably curious.

Jeremy, the founder of Trend Hunter says, “Like many of us, I was an entrepreneur at heart, but I didn’t know what idea I wanted to pursue. I chose careers that I thought would lead me to my business idea… but after years of searching, I was still hunting for inspiration. It was then that I started Trend Hunter — a place for insatiably curious people to share ideas and get inspired.”

PSFK: PSFK is a “business intelligence platform [that] inspires creative professionals as they develop new products, services and experiences across retail, advertising and design.” It analyzes research-based consumer trends and insights that you can use as a jumping-off point and validation for ecommerce business ideas.

Example: A great example of someone who noticed a trend from another country and brought it home is Dan and his product, Inkkas. Inkkas are beautiful, unique shoes made of authentic South American textiles. The idea came about when Dan noticed the trend for these style of shoes in Peru. Determining this was a great product that would also do well in the North American market, he brought the idea home and successfully funded his Kickstarter project, raising over $77,000 in pre-orders.

4. Industry leaders

If you know the industry or niche you would like to be in you can use various tools to discover the influencers in the industry. Following the right people on social media can help inspire new ideas through a constant stream of carefully curated content from the people in the know. It’s up to you to uncover the opportunities.

There are several online tools you can use to discover the influencers online for a particular industry or niche:

5. Product and trend discovery sites

Product review and discovery sites can also be a fantastic source for product and internet business ideas. Sites like Uncrate (men’s products) and AHALife (luxury products) are great ways to see new curated product trends daily. What better way to get inspired than to get a daily glimpse into the new and interesting products other entrepreneurs are bringing to the market.

Here are just a few examples of popular consumer product blogs to get you started:

Using product discovery sites.

Don’t just look at the big and popular sites but explore niche reviews sites as well. Consider what types of products and niches you’re particularly interested in and search for consumer product review blogs in those niches.

6. Social curation sites

Polyvore and other similar image curation sites can be a goldmine for product and niche ideas. Many of the images contain interesting, new and trending businesses and consumer products. Using the built in social signals you can sometimes get a sense almost immediately of their popularity. This could be your first clue if there is a market for the product or niche.

Several of the larger social curations sites that may inspire niche business ideas are:

  • Polyvore: Polyvore is a way to discover and shop for things you love. Polyvore’s global community has created over 80 million collage-like “sets” that are shared across the web.
  • Fancy: Fancy describes themselves as part store, magazine and wish list. Use Fancy to find a gift for any occasion and share your favorite discoveries with all your friends.
  • Wanelo: Wanelo (Want – Need – Love) describes itself as a community for all of the worlds shopping, bringing together products and stores in a Pinterest-like product posting format. You can start by checking out out trending people.
  • Wishlistr: Wishlistr is a way to collect, organize and track products you want, as well as share that list with others. More than 9 million “wishes” have been listed to date.

7. B2B wholesale marketplaces

What better way to get product ideas than right from the source? This has been a popular option amongst ecommerce entrepreneurs for a while, and this list wouldn’t be complete without it. Wholesale and manufacturer sourcing sites expose you to thousands of potential products ideas. It can be easy to get overwhelmed with the sheer amount of products available, so take it slow.

Learn More:Alibaba 101: How to Safely Source Products from the World’s Biggest Supplier Directory

Alibaba: Alibaba is one of the biggest ecommerce companies in the world, up there with Amazon and eBay. The platform connects consumers all over the world with wholesalers and manufacturers from Asia. With hundreds of thousands of products, there’s not much you can’t find on Alibaba.

Although it’s generally accepted that Alibaba is the largest online wholesale and manufacturer database, there are many other sites similar to Alibaba you can use for inspiration and to find product ideas.

Oberlo: is a marketplace owned by Shopify where you can purchase products to sell on Shopify from suppliers. These suppliers provide automated order fulfillment services, so it’s a popular turnkey option for many entrepreneurs deciding what to sell on Shopify. Browse what’s available and review Oberlo’s trending products to help come up with your own ideas.

Some other B2B wholesale marketplaces include:

8. Online consumer marketplaces

Another rich source for product ideas are online consumer marketplaces. Millions of products is probably an understatement, so you may want to begin your search with some of the popular and trending items and branch out into other interesting categories that catch your eye from there:

eBay: eBay is the largest online consumer auction site. Use eBay Market Research to find some of the most popular product categories on eBay.

Amazon: Amazon is the largest internet retailer.Amazon Best Sellers shows Amazon’s most popular products based on sales. Amazon Movers & Shakers displays the biggest gainers in sales rank over the past 24 hours. Both are updated hourly.

Kickstarter: Kickstarter is the largest crowd-funding website. Browse all projects by popularity, funding, staff picks, as well as many other options with Kickstarter Discover.

Etsy: Etsy is a marketplace for handmade items. Look up what’s trending to find the most popular listings.

AliExpress:AliExpress is Alibaba’s consumer wholesale marketplace that allows you to order in smaller quantities. AliExpress Popular reveals the most-bought products.

Finding products on AliExpress.

Jet: Jet is another internet retailer that continues to grow in popularity. Each product category has its own list of best sellers, such as this one for wholesale and this one for books and media.

9. Social forum communities

Reddit

Reddit is the largest social media news aggregator. It describes itself as the front page of the internet and is enormously influential. Reddit has thousands of “subreddits” which are sub-sections or niches that cater to different topics and and areas of interest. It’s within these subreddits that you can find lots of inspiration for your next product or business idea.

If you have an idea for a particular industry, niche or product category, it’s worth doing a search and finding a suitable subreddit community to join and actively become a part of.

There are also many product focused subreddits that are packed with ideas.

Here are a few examples:

There are also several subreddits for curated Amazon products, make sure to check out the following:

If you’re active on Reddit and pay close attention, occasionally you have come across interesting posts like this one, which asks commenters to share their best purchases for under $50.

Searching for products on Reddit.

No matter which approach you take, Reddit has been and continues to be a valuable source of ecommerce business ideas and inspiration, coupled with a great and supportive community.

Quora

Quora is a community question-and-answer site, “a place to gain and share knowledge,” as the company says. Essentially, users come to Quora to ask and answer questions about pretty much anything and everything. Like Reddit’s subreddits, Quora has topics that you can choose to add to your own customized feed. Consider adding some product- or industry-related feeds, as well as anything else inspired by online business.

Quora also shows which topics and questions are trending, as well as a count of the total number of answers (each with a number of upvotes and downvotes from the community).

Once you populate your feed, you’ll start to discover questions and answers that may inspire ecommerce business ideas. Here are a few:

Industry and niche forums

Depending on the industry you’re targeting, there may be niche forum sites that you can tap into for product ideas to sell. Gaming is one industry that has an active online community, and you can check out forums like GameFAQs or NeoGAF. Here are a few other industry forum sites for niche product ideas:

10. Social media networks

There are a few ways you can use social media to search for product and niche ideas.

Hashtag: If you have a particular interest in a product category or industry, you can try searching for applicable hashtags. Another great option is to do a search on social media for hashtags that indicate buyer interest and intent like #want and #buy.

Product curation accounts: There are many accounts on Instagram that post curated product content. Like many other examples above, you’ll likely want to search for and find accounts within the niches you are particularly interested in.

Audience insights: If you already have a business page on one or more social media platform, you may be able to use your audience data to find ecommerce business ideas. Understand which pages, hobbies, interests and other characteristics they have in common and brainstorm products based on those insights.

Instagram

Instagram isn’t just pictures of food and dogs, it is also an interesting option for inspiring product and ecommerce business ideas. Because it’s photo-based, it’s easy to scan through many ideas and photos quickly.

Facebook

Facebook still has the most active users out of any social media platform. If there’s a market you’re trying to reach, there’s a chance they’re on Facebook. In addition to hashtags, trending topics and popular pages, check out which Facebook groups are popular in your niche. You may be able to participate and find inspiration through those communities.

Pinterest

The average order of value of sales coming through Pinterest is higher than any other social channel. This indicates that Pinterest users are browsing, shopping and buying, making it an ideal spot to research popular products and trends. Another visual platform, it’s easy to scan and find inspiration for ecommerce business ideas. Don’t forget to check out the popular section for what’s trending.

Snapchat

Especially ideal for a younger demographic, Snapchat admittedly has more limited capabilities in terms of identifying trends. Use the Discover option to find out what the Snapchat community is talking about and follower influencers in your niche to gain more insight into their needs and motivations.

Twitter

Twitter trends will be helpful in finding new ecommerce business ideas. You’ll be able to see what’s popular in your network or a chosen location. You’ll find these trends on the left-hand side when you log in at twitter.com, or look for the Explore option when you’re on the mobile app.

Niche social media sites

If you’re searching for niche product ideas, social media sites dedicated to related topics and hobbies are another way to gain insights into new product ideas. Here are a few, as examples:

11. On-site and third-party customer reviews

If you already have a business (online or in real life), check out your own customer reviews. Savvy entrepreneurs consider customer recommendations, the motivation behind it, and respond accordingly.

If you don’t have any reviews of your own to consider, look at reviews of companies and products in your niche. Identify commonalities, paying careful attention to customer complaints, and determine how you can create a product that will address those concerns. Amazon is an especially great place to find honest customer reviews.

12. SEO analytics and insights

Search engine optimization (SEO), insights can show you what’s trending on search globally or targeted to specific geographic locations. Google has a number of free and paid tools you can use

Google Trends: Find out what’s trending, globally and regionally, and choose from specific topics like Business, Health and Sci/Tech. You can also browse Top Stories to see what’s most popular. If you have a specific market or idea, you can also research keywords to find common related searches, as well as anticipated peaks in search volume (which can help dictate timing for your product launch).

Google Keyword Planner: Keyword Planner will help you find average search volume and related keywords to your chosen phrases. You can also look at AdWord competition to gauge whether someone else is bidding on your targeted phrases for your ecommerce business idea.

Google Analytics: If you already have a website, use the data from Google Analytics to find out which terms users are searching to find your site. Volume isn’t always important: There may be a longtail, descriptive search phrase that makes you think of your next big idea! You can also use data from your onsite search to find the same insights.

Google search: Google.com is an often-forgotten tool to use in your SEO research. There are a few key areas to look when you’re look at a search on Google.com: predicted text (as you type your query in the search bar), paid ads at the top and on the side rail, suggested searches (at the bottom of the page), and Google Shopping results. Remember to check out images and news, too.

Learn More: 8 Free and Simple SEO Tools for Bootstrapped Business Owners

13. Consumer lifestyle publications

Consumer-facing publications in your industry can reveal a lot about a market segment and what’s trending. Consider what these publications are talking about and which articles resonate most with the audience. To find out which articles are most popular, look at how many comments, social media engagements, or social media shares the content has received. The more popular articles could inspire niche market ideas.

14. Your competitors

Learn from the successes of your competitors and popular businesses in your chosen industry. Which products have they launched with the most success? Why were they so successful? Sometimes, brands will share the why and how behind new products.

Beyond your competitors’ products, examine their community. Who is their audience and why do they love those products? Look at what the brand is saying to consumers, as well as how customers are interacting with them online. Identify gaps in your competitors’ product offerings and look for ways to fill those gaps with your new product.

15. Audience surveys

Surveys are one of the best ways to get qualitative and quantitative insights into an audience. Craft questions about the problems and challenges they face, which products they love most and why, and what they wish they had to enhance their everyday life. Keep a mix of multiple choice and open-ended questions that will let you inside respondents’ heads. Use this information when you brainstorm your ecommerce business ideas.

Here are some tools you can use to create and distribute your survey:

16. Crowdsourcing

Crowdsourcing is along similar lines as surveying, except when it comes to crowdsourcing, you’re asking for ideas more overtly. LEGO Ideas is a prime example of a brand that uses crowdsourcing to find new product ideas to sell. Consumers can submit their ideas for LEGO sets, and the site also features popular and successful ideas. Create your own crowdsourced ideas or look to those hubs for inspiration.

If you want to organize your own crowdsourcing campaign for product ideas to sell, check out the following:

17. Look to the past

One way to learn is from the past. Through examining history and old trends, you can come up with a list of revived product ideas to sell. This is one tactic that Dogfish Head Craft Brewery came up with their product series of Ancient Ales, which uses old-school brewing techniques.

But history doesn’t necessarily mean historical events and techniques. It’s also about pop culture trends. In fashion especially, we often see the resurgence of trends, and consumers love nostalgia. Choker necklaces have made a comeback, and countless movie and TV show reboots have created renewed interest and passion for consumers. You can evoke this sense of nostalgia through a product that is no longer available or highlights a seemingly forgotten subject likely to inspire fond memories.

Read this next

Now you’re equipped with resources to help you come up with a great list of initial products ideas to start. Next up, we’ll look through all of the resources ourselves and share some interesting product ideas with you. Keep the journey going by reading the next article in the series: What To Sell Online: 10 Interesting Product Ideas Trending Right Now.

Editor’s note: This post was originally published in March 2014 and has been updated for accuracy and comprehensiveness.

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