Companies Are Discriminating Against Remote Workers: Time-Zone Prejudice

People are being asked to work longer hours and pick up other teams' slack, all because of their time zone. Tyler Le/Insider 

When interviewing for a job at a creative agency based on the West Coast, Jane was assured she could work East Coast hours. But almost immediately after she started the job, the expectations shifted. Jane, whose name has been changed since she still works in the same industry and fears being blacklisted for negative comments, said coworkers expected her to respond to Slack messages in the morning and late at night and she was invited to meetings well after her working hours ended, she told me. “I was expected to be responsive 24/7,” she said.

In the age of remote work, many people have left coastal hubs for more affordable cities across America. This means many more workers are in different time zones from their coworkers, bosses, and companies. And some employees have felt they have been exploited because of their differing time zones, being expected to take on extra work.

Other employees I spoke with said it felt as if working hours had no meaning in the remote world and that they were “on call” more than before, often because of their time-zone difference. While working remotely offers benefits that often weren’t available in a pre-pandemic world, such as living in less busy or less expensive cities, working flexible hours, or getting to wear sweatpants instead of business slacks, the issue of time zones is already causing confusion, miscommunication, and even prejudice against employees working on a different clock.

Unintentional bias

Globally, by one estimate, 16% of companies are now fully remote. And a Gallup survey from late 2021 found that 45% of the US workforce was remote at least some of the time and that most planned to stay that way. A survey from 2022 found that 56% of full-time jobs are “remote capable.” While many jobs have requirements on which states or countries employees can work from, some do not.

Employees and freelancers who are able to have spread out across the US and the globe — creating large time differences between them and the people they work with. But while the coronavirus pandemic created a surge in remote work, it isn’t a pandemic novelty for companies to have a global reach. Businesses have been navigating time zones as long as “telecommuting” has been in the lexicon. While remote is all the rage now, Gallup figures indicate 39% of Americans worked remotely in some capacity in 2012, too.

But the shift in which companies are now offering remote work options provides a clue to why time-zone bias is becoming worse. Previously, most of the businesses that hired international and across states were bigger companies with bigger infrastructure. They are more likely to have software that can handle scheduling, videoconferencing, and accommodating larger groups of people in different time zones.

Smaller companies may not be able to afford scheduling software or dedicated staff members to manage scheduling, leaving the onus of navigating time zones to managers and employees. With a surge in how many people are working remotely and from where, more people than before are navigating large time differences. As with any shift, there is a learning curve.

Some employees I spoke with felt that their companies were just careless and didn’t realize or remember differences in time zones. After a US-based company he worked for was purchased by a company based in Europe, R. Karl Hebenstreit noticed that “all of our team meetings were scheduled around European time zones and holidays, while the US employees and the Asia-based employees were afterthoughts.”

Katrina, whose last name has been withheld so she wouldn’t get in trouble for speaking about her job, is a customer-service associate for a nationwide telecommunications company. She often didn’t have a supervisor at the end of the day because of the time-zone difference. In one case, she said, she was “admonished” for not handling a situation with a customer the same way the supervisor, who wasn’t reachable, would have.

For Hebenstreit, the bias toward a European schedule caused more work to fall on his shoulders. “Meetings were scheduled on and without regard to US holidays (even though we have automatic calendars that inform us of these details),” he told me. “And due to Europe’s more generous vacation, part-time schedule, and holiday schedules, the US employees were expected to pick up the slack for their European counterparts by taking on their clients as well.”

John, who worked for a company in Texas and lives on the West Coast, also had to pick up other teams’ slack because of his time zone. (His name has been changed to avoid retaliation since he still works in the same industry.) Because he was the last to log on for the day, “end-of-day deliverables like coverage reports, rapid commentary, etc. often got handed over to me,” John told me.

Managers are often not trying to exploit; they’re simply not able to remember everyone’s time zones when managing a large team. But often, that unintentional bias can lead to full-on prejudice….Read more….

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Source: Companies Are Discriminating Against Remote Workers: Time-Zone Prejudice

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Uber Jumps On The Advertising Bandwagon, Leaving Consumers Behind

UBER'S APP - NurPhoto via Getty Images

Following in the footsteps of Netflix NFLX +8%, Disney, Amazon AMZN +3.5% and Instacart, Uber UBER +0.5% announced this week its intent to establish a corporate advertising division and the launch of Uber Journey Ads, which will allow brands to connect with consumers throughout the entire rideshare experience. The new business will join Uber Eats, which has been displaying in-app restaurant ads for two years.

Uber’s press release crowed about the potential to leverage its extensive first-party data across mobility and delivery interactions, presenting the world’s largest companies with a compelling opportunity to reach 122 million active users who make or order almost 2 billion trips per quarter on Uber’s platform.

At this scale, Uber’s new business does show promise in delivering much-needed high-margin revenue by selling targeted ads that exploit unique insights on customer lifetime travel behaviors and trip-specific destinations. Moreover, by controlling its own customer data and user app, Uber can sidestep Apple’s AAPL +2.7% and Google’s GOOG +0.9% growing restrictions on ad-tracking tactics.

But what about consumers? What makes Uber Journey Ads a good deal for them? Uber has always relied on convenience as its most compelling consumer value proposition, namely the ability to be whisked from any point A to B, at any time, with frictionless payment, all with the simple tap of a smartphone. While Uber initially was also cheaper — not just better — than traditional taxi service, over the past five years Uber has sharply raised prices, to the point where consumers now routinely pay premium prices for Uber’s service.

Uber’s rideshare trip growth has slowed from the heady era of price-subsidies, but there are still plenty of customers attracted by Uber’s convenience, and the company’s financial performance is actually better (or less bad, depending on your disposition) than it has ever been. But with in-app ads, Uber now expects rideshare customers to be comfortable with the need to continue paying premium prices, despite now being bombarded with what may be unwanted or possibly creepy ads. Remember, Uber knows who you are and where you’re going.

From a consumer perspective, Uber’s Journey Ads program would be analogous to Netflix announcing that they were introducing ads to everyone’s streaming feed, but keeping subscription prices the same. Uber’s new ad business chief, Mark Grether, claims that the addition of ads would ultimately make rides cheaper for consumers, but declined to say how much.

Really? Cheaper than what? Uber’s consumer pricing algorithms for ridesharing service are completely opaque to consumers. Fares used to be based on published rates per-mile and minute (similar to taxis), adjusted as necessary for supply/demand imbalances, expressed as an explicit “surge” multiple over base fares.

But in 2016, Uber switched to “Upfront Fares,” where the company abolished its rate card entirely, simply quoting passengers a flat fare at the time of a trip request, which passengers are free to accept or reject. In that respect, passengers may know upfront what any given trip will cost, but as to why prices can and do vary considerably from trip-to-trip, Uber isn’t upfront (as in transparent) at all.

Uber almost doubled its average rideshare prices nationwide between 2018 and 2021, and reports of extreme fare levels have increasingly surfaced, for example airport-to-city center Uber fares exceeding the passenger’s air fare.

Do large price swings from trip to trip simply reflect dynamically shifting surge conditions as always, or are different factors at play? Can different riders sometimes be charged different rates for exactly the same trip? If so, why? As passengers, we simply have no way to know what prices to expect when ordering an Uber rideshare service.

As such, Uber’s Journey Ad promise to reduce consumer rideshare fares by an unspecified amount sometime in the unspecified future rings hollow when compared to crystal clear price transparency in the streaming video market. For example, if you want to binge on Bridgerton to your heart’s content without pesky interruptions, Netflix’s standard monthly streaming rate is $15.49. If that price is a bridge too far, and you’re willing to accept ads, the monthly rate drops to $6.99, a 55% cut.

It’s also important to note that Uber’s mobility and delivery businesses are fundamentally different. Customers opening the Uber Eats app may not know exactly what restaurant to order from. That’s what makes ads on food apps (and Amazon.com for that matter) so devilishly effective. Most customers in these cases are definitely going to buy something, but can be influenced by ads in considering their alternative choices.

But for ridesharing, customers know precisely where they are going and why, so ads are far more likely to be viewed as an annoying distraction. That is, if they’re seen at all. It’s fair to assume that most customers don’t sit in their ridesharing vehicle staring at Uber’s app, as opposed to Netflix, where staring at a screen is the whole point of the service. As a result, Uber plans on hitting consumers with ads at all three journey stages — the waiting-for-pickup screen, enroute, and post-trip.

In fact, Uber plans to sell ad “blocks,” where advertisers willing to pay can gain exclusive access on display ads on Uber’s app at every journey stage. Consumers, this isn’t the way it used to be! For some customers of course, the final, and perhaps most concerning aspect of Uber Journey Ads is the potential creepiness of it all. To be sure, Uber has given strong assurances that it will not share or divulge personal information under its targeted ad program.

But regardless of the level of aggregation Uber may use in its algorithmic target market segmentation, there are four reasons for potential concern.

  1. Advertisers always value (as in more ads at higher CPM rates) more granularity in targeting prospective customers, so there are natural incentives favoring targeting accuracy over consumer privacy
  2. Location-specific tracking has always been a particularly sensitive privacy issue, which lies at the heart of Uber’s new mobility ad service
  3. This sensitivity was clearly on display in the widespread moral outrage following revelations in 2014 that Uber employees freely accessed a “God View” program to track individual customer movements. To settle the ensuing embarrassing government investigation, Uber agreed to submit third-party audits of its privacy practices to the Federal Trade Commission for 20 years
  4. As recently as last month, Uber suffered another serious data breach. A security engineer who corresponded with the person claiming responsibility for the hack reported, “They pretty much have full access to Uber; this is a total compromise, from what it looks like.” Such incidents add to lingering concerns with Uber’s trustworthiness and security in handling sensitive consumer data.

Uber has failed for years to create sufficient value to adequately reward all its stakeholders — consumers, drivers/couriers, restauranteurs, and company shareholders — forcing the company to play one off against another, in what has become a long-running pursuit of profitless growth.

The addition of Uber Journey Ads is a perfectly logical business initiative for a company under increasing pressure to produce attractive investor returns. But make no mistake about it:Uber’s advertising initiative is intended to extract value from consumers for the benefit of Uber’s shareholders and advertisers. Consumers, you’re being taken for a ride!

I am an Executive in Residence and Adjunct Professor at Columbia Business School, teaching courses in business strategy and corporate

Source: Uber Jumps On The Advertising Bandwagon, Leaving Consumers Behind

Critics by Alexis Gebhardt

After a decade during which ultra-low interest rates and abundant market liquidity grew Uber and Lyft. into start-up giants and eventual IPOs, the rideshare model is under a great deal of stress.

Even with consumers bouncing back and ride numbers way up from pandemic lows, stocks of both companies are tanking after their latest earnings, and from wage inflation to unionization and gas prices, the current economy is not one that favors their business models.

In many respects, Uber and Lyft today are much more like big corporations than a reflection of any original definition of a local “rideshare” community, but one thing remains true: consumers do want alternatives to owning a car and traditional public transport options. Nearly 36% of U.S. adults say they have at one point used a ride-share app like Lyft and Uber, according to Pew Research.

If anything, the pressure on the top “rideshare” companies may leave room for additional models to make their case. Getaround is an example. Founded in 2009 and, along with Uber, an original CNBC Disruptor on the inaugural 2013 list, its mission has remained transitioning society away from every licensed driver in the world having a car: simply walk up to cars that are parked all over the street and tap an unlock button on your phone. 

The IPO market may not be receptive right now, but its executive team and investors are betting that the concept will continue to grow.

“What’s happening in transportation is a slow moving kind of shift from ownership to access, and that’s building momentum over time,” said Elliot Kroo, CTO and co-founder of Getaround. “More and more people are looking at alternative transportation options, realizing that car ownership is very expensive.”

The pandemic and the related global supply chain issues, as well as robust consumer demand, have led to steep increases in prices of both new and used cars. Kroo said that while more people use car-sharing services like Uber and Lyft, more people are also thinking about getting rid of their cars.

The pandemic and the related global supply chain issues, as well as robust consumer demand, have led to steep increases in prices of both new and used cars. Kroo said that while more people use car-sharing services like Uber and Lyft, more people are also thinking about getting rid of their cars….To be continued…

Related contents:

Pink Ribbon Girls clears the road to recovery with Uber Health Uber Engineering Blog

ISMG Editors: What CISOs Can Learn From Ex-Uber CSO Verdict GovInfoSecurity

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Meet The Man Who Scams The Scammers , Jim Browning

We’re all targeted by scam calls and spam emails, but one virtual vigilante decided to turn the tables by hacking the hackers. Jim Browning is not his real name, rather a secret identity. Working in IT by day, by night he’s a virtual vigilante hunting cyber criminals.

In response to endless spam emails and robocalls telling us we’re experiencing difficulties with an online banking or shopping account, Browning decided fight back. He lets himself be scammed then turns the tables.

If they’ve hacked into his machine, he can hack into theirs; find out where they’re from, call them by their real name – even have pictures of them displayed as his desktop background to give them a shock when they try to take control of his computer.

Browning makes videos of his crime fighting exploits and has hundreds of thousands of followers on YouTube. They are bizarrely gripping. The scams are often ingenious, easy to see why anyone could fall victim. Then just as a scammer thinks they’ve gotten away with a con, the power shifts as Browning has them on the ropes.

Cybercrime has escalated through the pandemic now that people, tech savvy or not, have to rely on the internet for almost everything. In 2021, 45 million people were targeted by scam calls and texts. Which? reported a 33 per cent rise in incidents with consumers conned out of £2.3 billion during that (largely locked down) year.

So The Big Issue meets Browning on Zoom, to delve into the dark world of cybercrime to understand how we can protect ourselves.

The Big Issue: Just who are you?

Jim Browning: I do have a proper day job. It’s in IT as you can probably imagine. I know about computers and networks and so on. My night time job is going after scammers and I put YouTube videos online about my exploits.

What’s the what’s the origin story of this superhero?

So unfortunately, it’s not like a Batman type story. I find scams fascinating, full stop. I work from home a fair bit, particularly over the last couple of years like a lot of people. I was getting of scam phone calls. The advice is usually, ignore them and hang up. But I thought with my background in IT, surely I could do something about these calls. They do have a weakness, which is the fact that they will try to connect to my computer. And when they do I can find out who these people are.

Do you get excited when you come across a new scam?Oh yeah, for sure. A lot of this scams are very scripted. So anytime I come across something new it’s definitely fascinating. I like different sorts of scams. I’m looking at a couple at the moment. You know, those letters you get from people who say you’ve won a fortune. It’s rare to get an insight into those types of scams, because normally, someone does all of this offline.

How long does it take to break a scam? How many hours does each video represent?

A lot of my evenings are taken up with this. In some ways, I’m fortunate because a lot of the scams are aimed at people in the USA, and their daytime is when they’re targeted so that is our evening. I probably spend too much time. But it’s a hobby so for me it’s time well spent.

Some scammers I’ve been watching for at least six months before I would put a video out about them. Whenever I do find relevant details about who’s running scams, I pass information to police in the hope that they will do something. Sometimes that works, sometimes it doesn’t. All in all, it can take months and months of work to even get a video live.

Why is it difficult for police to take any action?

Most of the scams I uncover are from outside the UK. A lot of these call centres are based in India, there’s very little happens in that country. Anytime I do report it, it seems to be swept under the carpet. It can be quite frustrating.

The scams and the people behind them are clearly very intelligent, what sense do you have of perpetrators?

You get the odd one or two who will be open and honest with you. If you ask, look why are you doing this, it’s a scam, they will give you loads of different reasons. The main one is, India’s a poor country, high unemployment, low wages. If you get into a scam call centre, compared a legitimate business, you will be paid so much more. Now, you maybe get a fraction of what you scam but you earn an awful lot of money very quickly. And you can convince yourself that you’re stealing money from a very rich western country, I can see people doing that.

Everybody has their own story about why they got into it. But at the end of the day, it is really just greed. I can see what they do on their computers and there’s very few people who seem to be on the breadline.

What affect has the pandemic had on scams as more older and vulnerable people are using the internet with little experience?

Certainly older people are the prime target for most of these scam calls. I’ve seen scammers take lists and filter them for people over 60. That’s because they are the demographic most likely to fall for it. It is really just a numbers game for them. The vast majority of the day is people hanging up on them. But they will eventually get someone who’s vulnerable.

In the UK and US people are so used to receiving these calls, they know just to hang up immediately. Scammers are moving to other countries. I’m monitoring a group at the moment who are targeting the Czech Republic and Norway. And although they can’t speak Czech or Norwegian, they are still attempting the same scam in English in the hope that they can get people who are unaware.

The biggest scam call seems to be from people impersonating Amazon. Why can’t one of the richest companies do anything?

It used to be Microsoft a few years ago, now it is Amazon. They’re so prevalent. And I’m a little surprised Amazon aren’t trying the legal route to try and do something. I hear these phone calls all the time. Even if [a victim] doesn’t use Amazon what they’ll immediately say is, well someone has registered an Amazon account in your name using your details. Eventually they’ll want access to your computer.

You were recently victim of a scam yourself, does that show it really can happen to anyone?

Anyone can be scammed, the circumstances have to be right. Someone tried to take over my YouTube channel, basically to steal the revenue that you get. What this particular person did was impersonate Google, who own YouTube, and they were quite convincing. They’d found was a flaw in the chat services that Google offer and were able to make it look like a legitimate email. So initially, I did fall for this.

So the person was just trying to steal money, they weren’t someone out for revenge?

They didn’t even know who I was. I sent them a couple of links when I figured out it was a scam, said could you click on this and they did. I was able to find out where the scammer was based, in Turkey, but when he figured out that he wasn’t getting any money out of me, he disappeared.

Are you quite famous within this scammer community? In some videos you disguise your voice to sound like an old woman.

Yeah, I have to use that because scammers do recognize me. I can get access to scammers’ computers, see what they’re looking at on their screen, what they’re typing and some of them have been watching my videos. I have to change my voice. As the scammer is concerned, I’ll sound like an old woman. That helps me out quite a bit.

You’re taking part in a new BBC One show, Scam Interceptors.

I find it difficult to get the message through to the right people. I’ve been working with the BBC and there’s an organisation called the American Association of Retired People. For me, it’s never good enough to say do this, don’t do this. I think you actually have to see the scams running. And this programme shows it in intricate detail. You can see and hear the language that they use, the techniques they use, what people typically say and how the scammers respond. When you see it first-hand, it’s far more likely to sink in. The scams themselves will change over time but if something triggers in the back of your head, at least gives you a bit of doubt, it can only be a good thing.

If in doubt…?

That’s it. If you’re in any way doubtful, a real organisation will have no problem assuring you that they are who they say they are. They have to be able to tell you more than your name, address and phone number because that’ll be on the screen of every scammer. If they can’t give you a customer ID or a recent transaction I would always treat it with a lot of scepticism. If they want to keep you on the phone for any reason or if there’s a sense of urgency, it’s almost bound to be a scam. The best thing to do is hang up.

Could you have been hacking this computer as we were speaking?

I’m not as good as people could make out. Honestly, the only way that I can really get access to scammers is if they connect to my computer. Without that I’m just no good at all.

By: Steven MacKenzie

Source: Who is Jim Browning? Meet the man who scams the scammers – The Big Issue

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