New Facebook Lawsuit Suggests ‘Another Cambridge Analytica’ Has Come To Light

Facebook CEO Mark Zuckerberg after meeting French President Emmanuel Macron in Paris, 10 May 2019.

Just a few hours after meeting French President Emmanuel Macron to discuss the ways in which the company can become more accountable for the content published on its platform, and just a few days after Facebook’s co-founder Chris Hughes slammed the company and its CEO for what they have become, the company quietly announced on Friday that another Cambridge Analytica may have come to light.

“Today Facebook filed a lawsuit in California state court against Rankwave, a South Korean data analytics company that ran apps on the Facebook platform.” TechCrunch obtained a copy of the lawsuit and said that it “centers around Rankwave offering to help businesses build a Facebook authorization step into their apps so they can pass all the user data to Rankwave, which then analyzes biographic and behavioral traits to supply user contact info and ad targeting assistance to the business.”

Rankwave’s business model has echoes of Cambridge Analytica, where personality quizzes were used to build complex algorithms that targeted users and their circles of friends with highly-targeted ads. These ads were designed to shape voting behavior, amongst other things.

Facebook has accused Rankwave of using more than 30 apps to track and analyze comments and likes. They also have an app to track the popularity of a user’s posts, calculating a ‘social influence score’. That app is still available on the Google Play Store at the time of writing.

One of the major criticisms of Facebook over Cambridge Analytica was their delayed response. And ‘delayed’ might be a benevolent description. ‘Reluctant’ might be more apt. The company denied any exec-level knowledge of what was taking place on their platform, but this was undermined when reports of undisclosed meetings were exposed.

The Cambridge Analytica scandal is at the heart of the expected multi-billion-dollar FTC fine and the various criminal investigations taking place in the U.S. It was also, along with the torrent of inappropriate content that has come to light, responsible for the bow wave of regulation now coming into play worldwide. Cue that meeting with President Macron.

“We need new rules for the internet that will spell out the responsibilities of companies and those of governments,” Zuckerberg said in an interview with a French TV channel after meeting President Macron.

“Worryingly,’ writes TechCrunch, “Facebook didn’t reach out to Rankwave until January 2019 for information proving it complied with the social network’s policies. After receiving no response, Facebook issued a cease-and-desist order in February, which Rankwave replied to seeking more time because it’s CTO had resigned, which Facebook calls ‘false representations’. Later that month, Rankwave denied violating Facebook’s policies but refused to provide proof. Facebook gave it more time to provide proof, but Rankwave didn’t respond. Facebook has now shut down Rankwave’s apps.”

More echoes of Cambridge Analytica.

According to Facebook, the company “was investigating Rankwave’s data practices in relation to its advertising and marketing services. Rankwave failed to cooperate with our efforts to verify their compliance with our policies, which we require of all developers using our platform. Facebook has already suspended apps and accounts associated with Rankwave, and today’s suit asks the court to enforce the basic cooperation terms that Rankwave agreed to in exchange for the opportunity to operate apps on the platform.”

Earlier in the week, two U.S. senators penned an open letter to the Federal Trade Commission, demanding that the imminent sanctions against Facebook go much further than the “bargain” $3 billion to $5 billion fine that is expected. The senators wrote, “to urge the Commission to act swiftly to conclude its investigation of Facebook, and to move to compel sweeping changes to end the social network’s pattern of misuse and abuse of personal data.”

“The FTC must set a resounding precedent that is heard by Facebook and any other tech company that disregards the law in a rapacious quest for growth,” they said, arguing that fines are insufficient. “The FTC should impose long-term limits on Facebook’s collection and use of personal information, [this might include rules] on what Facebook can do with consumers’ private information, such as requiring the deletion of tracking data, restricting the collection of certain types of information, curbing advertising practices, and imposing a firewall on sharing private data between different products.”

This is exactly the kind of ‘don’t act until you have to’ activity they had in mind.

“By filing the lawsuit,” Facebook said on Friday, “we are sending a message to developers that Facebook is serious about enforcing our policies, including requiring developers to cooperate with us during an investigation.”

Maybe. But by waiting this long and giving Rankwave this much time and space to continue allegedly abusive behavior, you sent an entirely different message. Facebook wants a  judge to force Rankwave to allow an audit to show the extent of data being obtained and sold by the analytics company. Facebook also wants Rankwave to pay damages for harming Facebook’s ‘reputation’ and ‘public trust’. Reputation and public trust.

What’s that phrase about horses and stable doors?

Find me on Twitter or Linkedin or email

I am the Founder/CEO of Digital Barriers, a provider of AI and IoT surveillance technologies to defense, security and law enforcement agencies worldwide.

Source: New Facebook Lawsuit Suggests ‘Another Cambridge Analytica’ Has Come To Light


Facebook defends controversial ‘research’ app — INKLING LEAGUE

The world’s biggest social network is in hot water over privacy rights yet again, with another controversy involving user data revealed this week. Facebook revealing they’ve been using an app, called “Facebook Research,” to track the behavior of its users, many teenagers. The app was a voluntary download, with users 13-to-35 receiving compensation in exchange […]

via Facebook defends controversial ‘research’ app — INKLING LEAGUE

FB Audience Toolkit – How To Build A Highly Targeted Audience On Facebook Without Wasting Your Time 100% FREE

Simple Social Tools Audience Toolkit was designed to model and automate normal social human activity, nothing more and nothing less. Unlike other tools that focus on unnatural behavior patterns that can easily be flagged or potentially harm your account. Not only does Simple Social Tools save you time, but it also saves you energy and money. Think about this for just a moment. Do you really want to spend countless hours performing mundane task that are essential to build your audience, influence and engagement on Social Media or would you rather click a few buttons. It’s your time to FINALLY WIN on social media and dominate your social media presence with Simple Social Tools today……………

Read more:

FB Business In A Box


FB Business In A Box is a step by step Facebook Training Guide that take business owners by the hand and show them how to safely skyrocket their Business Online Presence in the shortest time ever using Facebook.

The 8 very easy to follow steps are more than enough to get you where you really want to be using the incredibly viral power of Facebook, and Facebook Marketing Made Easy has come to give exactly what you need in order to reach all of your online business expectations of success.

It also include Private Label Rights for you to slap your name on it and make it your and you can make money with it immediately. The program is going to be accompanied with e-book, video, and audio training materials.

The core product will contain a rebrandable 82-page Facebook Marketing E-book Guide, a professional mini site, a cheat sheet, a mind map, a full FB resources report, a three-step instruction on setting up sales pages, and marketing materials that include professional graphics, swipe emails, animated banners, and a sales copy claimed to have a high conversion rate.




Master Facebook Marketing in 7 To 10 Days


People all over the world spend billions of minutes of computer time on Facebook every single day and this number is not abating any time soon. When you know how to use Facebook, you’re already there. What most people don’t realize is that Facebook marketing can be extremely easy to do. I know, because In that time, I’ve developed a foolproof ‘formula’ for Facebook marketing that is easy to follow and even easier to implement. I’ve compiled all my knowledge into an easy to follow, downloadable guide called “Master Facebook Marketing in 7 To 10 Days” This system is guaranteed to teach you everything you need to know about reaching your target audience on Facebook and maintaining the contact for as long as possible.

Here Are Three Good Reasons To Believe Me When I Tell You That Facebook Marketing is the Future of Businesses
  • ONE: Facebook has billions of users and the number is growing every single day
  • TWO: People spend an average of fifteen minutes per day checking out their Facebook account. Of course, this is just an average. People can spend hours looking at their Facebook Newsfeed!
  • THREE: Once you have established a connection with your niche, all you have to do is to maintain a quality connection and that’s it!

The bottom line is this: My system is 100% guaranteed to work for you… just like it’s worked for countless other marketers before you.

  • If you’ve tried marketing online before but have failed, this will work for you.
  • If you want people to remember your brand and associate it with positive business values, this is for you.
  • If you want more clients to call, plain and simple, this is for you.

And there’s nothing like it available…not in bookstores, at, or even on the Internet.

See, what most people don’t realize is that Facebook marketing is extremely simple. You just need to know what to do, and how to do it!

Even if you’re a total beginner and haven’t got a clue where to start, you can start marketing on Facebook within the day! There are essentially 3 main things you need to know about Facebook marketing:

  1. How to establish your primary web presence
  2. How to improve your visibility to target audiences
  3. How to establish and maintain quality, social contact with your target audience

Master Facebook Marketing in 7 Days covers all of this, and a lot more. And when you read it, you’ll be BLOWN AWAY with how simple it really is to market a business on Facebook.



You can order this amazing system right now and actually start discovering expert Facebook marketing strategies within 30 seconds…yes, that is right…WITHIN 30 SECONDS you can start creating a solid foundation for your business on the world’s largest social network. That’s because I’ve taken the entire system and turned it into a downloadable eBook.

Facebook Traffic Income

Discover The Ultimate Ways To Brand Your Business & Get Tons Of Targeted Traffic Using Facebook

As you may know you need traffic to make money online, no matter how good your website is or how great your sales copy is, without targeted traffic, you will not make any money online. We have discovered a way to take advantage of Facebook and their new timeline to help brand your business online and drives tons of targeted traffic to your website. Here are some of the things you will learn with our video training ecourse, starting today:Discover How to Brand Your Website Business With Facebook’s Timeline, Generate More Targeted Traffic To Your Website to Increase Profits and Income, Learn About ebook Creation and Publishing The Right Way, Professional Step-by-Step Expert Video Training From A to Z, Learn What Facebook’s Timeline Is All About And How You Can Benefit And Much More…

Facebook Traffic Income 10-Part Video Training e Course

This step-by-step 10 part video series takes you by the hand and shows you ways to properly setup your Facebook Timeline so that you can brand your company and drive massive traffic

Here’s a list of the 10 component video series in even more detail

Video # 1: Intro to Facebook TimelineIn this video series, you will be introduced to Facebook timeline, the formula in this video course, and what you’ll require in order to get started. You’ll likewise be offered a quick summary of the video collection so you’ll know exactly what to anticipate, and with that you’ll have the ability to put the pieces of the timeline puzzle together in no time.

Video # 2: Brainstorm Your Brand’s Character

Before you create anything you’ll wish to do a little brainstorming. In this video, you’ll be asked to finish a checklist of concerns so you can start developing a listing of details that you can utilize to produce an effective Facebook Timeline.

Video # 3: Timeline Structure

Wish to comprehend how the Facebook Timeline works and how effective companies are utilizing it? In this video, you’ll discover the pieces of the Timeline that make it effective. Understanding this is essential so that you can effectively develop your own timeline for your company.

Video # 4: Produce Your Cover Image

The cover image takes up a big part of the header of the page and is crucial because it is often the first image people see. In this video, you are learn exactly what makes a good cover image so that you can make an effect and remain in the minds of your fans. You’ll likewise be demonstrated how to outsource the cover image, as well as ways to create one yourself.

Video # 5: Produce Your Profile Picture

The profile picture is right below the cover image and is vital too. In this video you will discover exactly what makes a great profile picture, together with exactly what methods you can require to brand yourself.

Video # 6: Using MessagesThe messaging function has actually been added as a brand-new attribute to the timeline. Use it carefully and you can deepen the relationship between your pals and your company.

Video # 7: About Area

In this specific video, you’ll learn how to utilize this little location to your advantage. Use this area sensibly and it can affect your timeline favorably.

Video # 8: Applications

The Apps area is located below the cover image, centered and to the. In this video, you’ll find out ways to actually take the branding of your business to a whole new level just with a few easy, yet powerful ninja punches.

Video # 9: Pin Your Posts

By pinning your posts allows you to relocate a post to the top for seven days. However, while it is simple to simply pin any post, you’ll want to choose your posts sensibly and guarantee they consist of numerous vital products to avoid reducing your edge/rank and losing fan interest.

Video # 10: Milestones

Milestones are events that happen during your life or the history of your company that mark something of significance. While it is easy to discuss yourself and your business, you need to prevent doing it in a way that are lose your fan’s or prospective fan’s interest. While the timeline allows you to reveal people events that are necessary in your business, you have to lay them out properly.

Turn to our download page to order

%d bloggers like this:
Skip to toolbar