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Facebook Is Considering a Huge Shift That Would Dramatically Change How You Use the Social Network (It’s a Good Thing)

Facebook invented the ‘like’ button as a subtle way of sending a message, short of adding a comment, that you supported whatever it was your friend posted on the social network. It was like a virtual nodding of your head at whatever they shared, a “Yeah, I agree with that,” without saying a word.

Over time, the ‘like’ became a little more flexible, adding a few other emotive options. You can now add a range of options from a heart, laughing, angry, or even sad. It also happens to be how many people measure whether or not a post was worth the time it took to create, the metric being, how many ‘likes’ did it get?

Soon, however, the ‘like’ may be no more, at least not as a measure of popularity. That’s because Facebook is apparently testing what happens when they remove the ‘like count’ from posts.

View image on Twitter

The test was discovered by app researcher Jane Manchun Wong, who spends a lot of time digging under the hood of the apps you use everyday, to discover unreleased features that are being tested. And it isn’t just a hunch–Facebook has confirmed to Techcrunch that it plans to test removing the feature.

I reached out to Facebook, but did not immediately receive a response.

Facebook has already begun testing this on Instagram (which was also discovered first by Wong), and apparently the company views it as a success because it has continued to roll it out to additional countries. According to Verge, users in the test have responded positively overall.

The problem with ‘likes.’

Here’s why this is interesting. Facebook helped created a world where people obsess over how many likes their selfies and photos of their pets receive. For many, it’s become a signifier of self-value. It even has a name: The ‘like’ culture.

Now it appears the company clearly realizes that the adverse effects of that culture have real world consequences for people. Anxiety over how much attention a social media post receives is a real thing. Depression and bullying online are also real. The best case scenario–at least for the users–is that they simply stop using social media site. The worst-case-scenario is, well, far worse.

Why engagement matters.

Part of the problem for Facebook is that if people fear that their content might not get very many ‘likes,’ they could be less interested in sharing. If they don’t share, overall engagement goes down. And engagement is extremely important to Facebook. Engagement means that people are using the site, which means they’re able to view the target ads that make the company a lot of money.

My guess is that most people won’t love this change at first, but it’ll be better for all of us in the long run. If it helps people become less addicted to the instant gratification that comes with little red notification dots and ‘like counts,’ it’s a step in the right direction.

If it helps people become a little less obsessed with what other people think about the curated view into their lives that they share online, we’ll all be better off. In that regard, I’ll give Facebook credit for helping people’s mental health, even if it may also helps the company at the same time.

By: Jason Aten

 

Source: Facebook Is Considering a Huge Shift That Would Dramatically Change How You Use the Social Network (It’s a Good Thing)

Between Facebook stock in freefall and the platform being used to destabilize democracy we thought it a better time than ever to explore David Fincher’s blockbuster hit The Social Network. Get ready to learn the true story about Facebook in all it’s gory details. If you enjoy what you see and hear don’t feel shy about subscribing, liking or sharing our channel. It helps us produce more contact. Join the Serfs! www.patreon.com/theserfs Or find us on social media: https://www.weareserfs.com https://twitter.com/Theserfspodcast https://www.instagram.com/serfspodcast/ https://www.facebook.com/serfspodcast https://itunes.apple.com/ca/podcast/t… https://www.soundcloud.com/theserfs Sources: https://www.thedailybeast.com/faceboo… http://www.mtv.com/news/2437629/the-s… http://www.slate.com/articles/news_an… https://www.businessinsider.com/is-th… https://www.thedailybeast.com/mark-zu… https://www.wsj.com/articles/SB100014… https://www.cnn.com/2012/05/29/tech/s… http://ew.com/article/2010/10/12/soci… https://jezebel.com/5654633/the-socia… Keywords: facebook,mark zuckerberg,the social network,the social network debunked,the social network fact check,the social network true story,social network true story,is the social network true,the social network fact vs fiction,social network fact vs fiction,fact check social network,facebook documentary,facebook what happened,facebook stock,facebook popularity,zuckerberg,zuckerberg stock,facebook scandal,facebook news,aaron sorkin,david fincher,facebook loss

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Facebook defends controversial ‘research’ app — INKLING LEAGUE

The world’s biggest social network is in hot water over privacy rights yet again, with another controversy involving user data revealed this week. Facebook revealing they’ve been using an app, called “Facebook Research,” to track the behavior of its users, many teenagers. The app was a voluntary download, with users 13-to-35 receiving compensation in exchange […]

via Facebook defends controversial ‘research’ app — INKLING LEAGUE

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Facebook Is Committed To WhatsApp Encryption, But Could Bypass It Too – Parmy Olson

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In the last four years since Facebook bought WhatsApp for $22 billion, the app has remained ad free. But that’ll change in 2019, when WhatsApp starts showing targeted ads in its Status feature, and eventually rolls out marketing messages from business clients too. This was the primary reason WhatsApp co-founder Brian Acton left WhatsApp in September 2017, according to his interview with Forbes published Wednesday, along with concerns about the way Facebook “probed” at the app’s end-to-end encryption……

Read more: https://www.forbes.com/sites/parmyolson/2018/09/27/facebook-is-committed-to-whatsapp-encryption-but-could-bypass-it-too/#189ed9c93efe

 

 

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New to Facebook Advertising? Follow These Important Tips – Anna Hubbel

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Welcome to the club! Facebook advertising can provide the significant boost your business or brand needs.Whether you’re expanding your audience, driving more traffic to your website, or promoting a specific sale or service, Facebook advertising is one of the best ways to build exposure in today’s market—but it takes a lot of work.

As with any other profession or skill, creating and delivering ads on the Facebook platform takes a lot of know-how and practice. When you’re just getting started, it’s especially important to familiarize yourself with the basics. Otherwise, you run the risk of spending a lot of time and money only to get disappointing results.

Luckily, you don’t have to go far to find help online. By the end of this article, you will have a few actionable tips to help you kickstart your journey into Facebook advertising.

Tip #1: Make a Professional Facebook Page

You cannot make Facebook ads without first having a professional page for your business. It’s completely free. A personal Facebook profile (also free) is all that’s required so Facebook recognizes you as an admin for the page.

To create a page, simply log in to your personal profile. From the right column, scroll down until you hit “Create.” Select “Page” to begin. If you’re using your mobile device, select the menu at the top right of the screen, which is represented by three horizontal lines. Select “Pages” and then “+Create” on the screen you’re directed to.

Create FB Page

The next step is making your page look professional. Fill out the “About” section in full so that users know who you are, where you’re located (if you’re strictly online, include your website URL), and how to contact you.

Also, upload a professional-quality cover photo and profile photo, as these represent your business’s entity. You may, for example, use your logo as the profile photo and an image containing your products as the cover photo.

Once you’ve set up your page, you will have access to Facebook’s Business Manager, which is the platform you’ll need for creating ads and managing campaigns. But don’t neglect your page once it’s created.

In addition to using it to distribute ads, you should regularly post organic content as well to keep users engaged with your business or brand.

Tip #2: See What Other Businesses Are Doing

If you have absolutely no idea what a Facebook ad should look like or where you should even begin creatively, look for inspiration.

See what other businesses and brands are doing for their ads and observe how audiences are engaging with them. While browsing for inspiration, ask yourself these questions:

  • What appears to work?
  • What appears to fail?
  • What ad formats appeal to you?
  • How can you incorporate a creative idea from someone else’s ad into your own campaign?
  • What did they do that excites you as a consumer?
  • How could you do it better?

Going into your first campaign will feel less like you’re blindly flailing through if you have a better idea about what’s out there.

Tip #3: Research Facebook Advertising Terms, Policies, Products, and Best Practices

Another tip to ensure you know what you’re getting into is to do in-depth research on common terms, policies, products, and best practices associated with Facebook advertising.

For example, do you know what an ad objective is? How about a Carousel ad? Familiarize yourself with the lingo and ad products.

It’s also crucial that you understand Facebook’s Advertising Policies, which specify what you are allowed to promote as well as what you’re allowed to do creatively.

Additionally, it’s important to understand best practices for Facebook advertising. For example, video ads should communicate the main point of your message within the first few seconds rather than at the end of the video.

Another example of a best practice is A/B testing, which involves testing ads to see what visual or structural elements perform best.

When you get to know all of Facebook’s terminologies, offerings, and limitations, you’ll run a lower risk of putting out ads that don’t work.

Tip #4: Know Your Objective

An ad only works if it’s accomplishing your desired goal. An objective is what you want your ad to accomplish.

Website traffic, purchases, clicks, and in-store visits are all examples of objectives you might have for your campaign. Make sure you are able to clearly identify your objective. Doing so makes it easier to create ads accordingly and will ultimately deliver the results you desire.

Tip #5: Know Your Audience

Have a beautiful ad with a clear objective? Before you go thinking you have success in the bag, make sure you’ve done your audience research. An ad promoting fast food and burgers, for instance, will not perform well if it targets an audience of vegetarians.

To avoid this issue, once you’re ready to publish your ad, carefully fill out the audience targeting sections. You can target users based on demographic, interests, and existing history with your business or brand.

Facebook also offers useful resources such as Custom Audiences and Lookalike Audiences, which allow you to upload information about your existing customers and target audiences with similar attributes (respectively).

Become an expert on your audience’s traits, interests, and behaviors to increase your chances of campaign success.

Custom Audiences

Tip #6: Know Your Competition

This isn’t a tip intended to feed the fire of angry rivalry. It ultimately benefits your business to know your competition well – especially the way they advertise. Not only will getting to know your competition give you inspiration, but it will also help you see where you can do better. Ask yourself these questions:

  • What do they offer that you aren’t offering in your ads?
  • More important, what does your business do that your competition does not that you can highlight?

Keep tabs on your competition. It will be both educational and enlightening for your campaign.

Tip #7: Consider a Facebook Advertising Company

If you have a significant lack of experience as far as social media is concerned, consider investing in a Facebook advertising company. You’ll waste less time on underperforming ads this way.

However, you should still educate yourself in the areas mentioned throughout this article so you can understand what and how your team is doing. It will also help keep you informed when deciding what team or agency to hire.

This article serves just as the first building block to your success in Facebook advertising. The rest is up to you. Good luck to you as you embark on this exciting new venture!

Read more: https://fitsmallbusiness.com/best-facebook-ad-agencies/

 

 

 

 

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