How Congress Could Rein In Google & Facebook – Makena Kelly

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In April, Mark Zuckerberg was called before the Senate Commerce and Judiciary committees to take responsibility for Cambridge Analytica. It was a brutal hearing, and lawmakers seemed ready for new regulation. “This should be a wake-up call for the tech community,” Sen. John Thune (R-SD), chairman of the influential Commerce Committee said at the hearing. The Democrats weren’t gentle either. “If Facebook and other online companies will not or cannot fix the privacy invasions,” Sen. Bill Nelson (D-FL), the committee’s ranking member said, “then we are going to have to. We the Congress………

Read more: https://www.theverge.com/2018/10/31/18041882/congress-data-privacy-google-facebook-gdpr-markey-klobuchar

 

 

 

 

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You Gave Facebook Your Number For Security. They Used It For Ads — peoples trust toronto

By Gennie Gebhart, Associate Director of Research, Electronic Frontier Foundation Add “a phone number I never gave Facebook for targeted advertising” to the list of deceptive and invasive ways Facebook makes money off your personal information. Contrary to user expectations and Facebook representatives’ own previous statements, the company has been using contact information that users […]

via You Gave Facebook Your Number For Security. They Used It For Ads — peoples trust toronto

 

 

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Facebook Is Committed To WhatsApp Encryption, But Could Bypass It Too – Parmy Olson

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In the last four years since Facebook bought WhatsApp for $22 billion, the app has remained ad free. But that’ll change in 2019, when WhatsApp starts showing targeted ads in its Status feature, and eventually rolls out marketing messages from business clients too. This was the primary reason WhatsApp co-founder Brian Acton left WhatsApp in September 2017, according to his interview with Forbes published Wednesday, along with concerns about the way Facebook “probed” at the app’s end-to-end encryption……

Read more: https://www.forbes.com/sites/parmyolson/2018/09/27/facebook-is-committed-to-whatsapp-encryption-but-could-bypass-it-too/#189ed9c93efe

 

 

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Facebook Engagement Research: How 43 Million Posts Will Make You Rethink Your Strategy – Heidi Cohen

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As the third largest website globally behind Google and YouTube, Facebook commands audience eyeballs, time and engagement. Regardless of company size or marketing budget, you need Facebook for your marketing due to its sheer size as a media entity.

Let’s accept that Facebook’s recent negative press regarding sharing its users’ personal data is cause for public concern.

Despite this, its reach and targeting options are difficult to replace cost-effectively. So you need Facebook to distribute your content, engage with your audience, and build your community.

However, there’s a silver lining:

So let’s examine how to get the most out of your Facebook marketing.

BuzzSumo and Buffer’s analysis of 43 Million Facebook Posts of the Top 20,000 Facebook Pages provides insights to improve your Facebook engagement.

Facebook Engagement Research: 5 Key Marketing Insights

To figure out how Facebook Pages perform for businesses and marketers Buffer and BuzzSumo teamed up.

Why?

Because in addition to having one of the most robust sets of social media data on the planet BuzzSumo is known for its independent, deep dive analyses.

BuzzSumo revealed that organic reach of Facebook shares had declined 20% in the first 6 months of 2017.

Facebook Engagement

For the 2018 Facebook Engagement Research BuzzSumo analyzed 43 million posts from across 20,000 of the top Facebook Pages. To put this sample in perspective:

1. Top Facebook Pages increased their posting frequency

Top Facebook Pages increased posts per quarter 24% from 1Q2017 to 2Q2018.

These brands invested in people and resources to create these shares and to engage on Facebook everyday.

Further, these top brands add roughly 20,000 additional pieces of content per day on Facebook. And that’s doesn’t count the other Facebook Pages!

To put this in context, many bloggers have reduced their blog publishing frequency, notably Content Marketing Institute and Convince and Convert. They focus on serving better quality content without being overbearing.

Marketing Reality:

Increased competition for visibility in the Newsfeed.