Facebook, Facing Backlash, Fires PR Firm It Hired To Discredit Soros, Other Critics – Lauren Aratani

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Facebook terminated its contract with Definers Public Affairs following a bombshell New York Times investigation that detailed how Facebook hired the Republican opposition researcher to counter criticism of its role in spreading Russian misinformation and exposed its users to political ad targeting firm Cambridge Analytica. The Times says Facebook staff were aware in spring 2016, more than a year before making the disclosures public, that Russian hackers used the platform to interfere with the 2016 presidential election and that CEO Mark Zuckerberg and COO Sheryl Sandberg decided to publicly downplay concerns about interference even as Facebook staff uncovered the extent of the operation……………..

Read more :https://www.forbes.com/sites/laurenaratani/2018/11/15/facebook-facing-backlash-fires-pr-firm-it-hired-to-attack-soros-other-critics/#3f2154362cf1

 

 

 

 

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New to Facebook Advertising? Follow These Important Tips – Anna Hubbel

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Welcome to the club! Facebook advertising can provide the significant boost your business or brand needs.Whether you’re expanding your audience, driving more traffic to your website, or promoting a specific sale or service, Facebook advertising is one of the best ways to build exposure in today’s market—but it takes a lot of work.

As with any other profession or skill, creating and delivering ads on the Facebook platform takes a lot of know-how and practice. When you’re just getting started, it’s especially important to familiarize yourself with the basics. Otherwise, you run the risk of spending a lot of time and money only to get disappointing results.

Luckily, you don’t have to go far to find help online. By the end of this article, you will have a few actionable tips to help you kickstart your journey into Facebook advertising.

Tip #1: Make a Professional Facebook Page

You cannot make Facebook ads without first having a professional page for your business. It’s completely free. A personal Facebook profile (also free) is all that’s required so Facebook recognizes you as an admin for the page.

To create a page, simply log in to your personal profile. From the right column, scroll down until you hit “Create.” Select “Page” to begin. If you’re using your mobile device, select the menu at the top right of the screen, which is represented by three horizontal lines. Select “Pages” and then “+Create” on the screen you’re directed to.

Create FB Page

The next step is making your page look professional. Fill out the “About” section in full so that users know who you are, where you’re located (if you’re strictly online, include your website URL), and how to contact you.

Also, upload a professional-quality cover photo and profile photo, as these represent your business’s entity. You may, for example, use your logo as the profile photo and an image containing your products as the cover photo.

Once you’ve set up your page, you will have access to Facebook’s Business Manager, which is the platform you’ll need for creating ads and managing campaigns. But don’t neglect your page once it’s created.

In addition to using it to distribute ads, you should regularly post organic content as well to keep users engaged with your business or brand.

Tip #2: See What Other Businesses Are Doing

If you have absolutely no idea what a Facebook ad should look like or where you should even begin creatively, look for inspiration.

See what other businesses and brands are doing for their ads and observe how audiences are engaging with them. While browsing for inspiration, ask yourself these questions:

  • What appears to work?
  • What appears to fail?
  • What ad formats appeal to you?
  • How can you incorporate a creative idea from someone else’s ad into your own campaign?
  • What did they do that excites you as a consumer?
  • How could you do it better?

Going into your first campaign will feel less like you’re blindly flailing through if you have a better idea about what’s out there.

Tip #3: Research Facebook Advertising Terms, Policies, Products, and Best Practices

Another tip to ensure you know what you’re getting into is to do in-depth research on common terms, policies, products, and best practices associated with Facebook advertising.

For example, do you know what an ad objective is? How about a Carousel ad? Familiarize yourself with the lingo and ad products.

It’s also crucial that you understand Facebook’s Advertising Policies, which specify what you are allowed to promote as well as what you’re allowed to do creatively.

Additionally, it’s important to understand best practices for Facebook advertising. For example, video ads should communicate the main point of your message within the first few seconds rather than at the end of the video.

Another example of a best practice is A/B testing, which involves testing ads to see what visual or structural elements perform best.

When you get to know all of Facebook’s terminologies, offerings, and limitations, you’ll run a lower risk of putting out ads that don’t work.

Tip #4: Know Your Objective

An ad only works if it’s accomplishing your desired goal. An objective is what you want your ad to accomplish.

Website traffic, purchases, clicks, and in-store visits are all examples of objectives you might have for your campaign. Make sure you are able to clearly identify your objective. Doing so makes it easier to create ads accordingly and will ultimately deliver the results you desire.

Tip #5: Know Your Audience

Have a beautiful ad with a clear objective? Before you go thinking you have success in the bag, make sure you’ve done your audience research. An ad promoting fast food and burgers, for instance, will not perform well if it targets an audience of vegetarians.

To avoid this issue, once you’re ready to publish your ad, carefully fill out the audience targeting sections. You can target users based on demographic, interests, and existing history with your business or brand.

Facebook also offers useful resources such as Custom Audiences and Lookalike Audiences, which allow you to upload information about your existing customers and target audiences with similar attributes (respectively).

Become an expert on your audience’s traits, interests, and behaviors to increase your chances of campaign success.

Custom Audiences

Tip #6: Know Your Competition

This isn’t a tip intended to feed the fire of angry rivalry. It ultimately benefits your business to know your competition well – especially the way they advertise. Not only will getting to know your competition give you inspiration, but it will also help you see where you can do better. Ask yourself these questions:

  • What do they offer that you aren’t offering in your ads?
  • More important, what does your business do that your competition does not that you can highlight?

Keep tabs on your competition. It will be both educational and enlightening for your campaign.

Tip #7: Consider a Facebook Advertising Company

If you have a significant lack of experience as far as social media is concerned, consider investing in a Facebook advertising company. You’ll waste less time on underperforming ads this way.

However, you should still educate yourself in the areas mentioned throughout this article so you can understand what and how your team is doing. It will also help keep you informed when deciding what team or agency to hire.

This article serves just as the first building block to your success in Facebook advertising. The rest is up to you. Good luck to you as you embark on this exciting new venture!

Read more: https://fitsmallbusiness.com/best-facebook-ad-agencies/

 

 

 

 

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Beware! Facebook Is Satan’s Tool!  — The Little Mermaid

In this current age of an inordinately dangerous swell of anti-intellectualism and information warfare, Facebook is, in great measure, accountable for the demise of culture, stability and privacy in our lives. I’m not the least bit sorry to aver, esteemed tech mogul-Mr Mark Zukerberg, aka The Android, that your creation has brought about a widespread […]

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Most Successful Entrepreneurs Are Older Than You Think

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The romanticized image of entrepreneurs is a picture of youth: a 20-something individual with disruptive ideas, boundless energy and a still-sharp mind. Silicon Valley has bet on this image for years.

But is this right?

Far from it, according to our recent research with Javier Miranda of the U.S. Census Bureau and Pierre Azoulay of MIT.

Our team analyzed the age of all business founders in the U.S. in recent years. We found that the average age of the most successful entrepreneurs is 45 – and that founders in their 20s are the least likely to build a top firm.

The myth of the young entrepreneur

The idea that the most successful new business ventures come from the young, even the very young, is widespread.

Younger people are often thought to be less beholden to current thinking and thus more naturally innovative and disruptive. Many observers (perhaps enviously) believe the young have more time and energy, with fewer family responsibilities like nightly dinner with the kids or financial demands like mortgages. Besides, as Facebook founder Mark Zuckerberg said, “Young people are just smarter.”

Young founders also make for a dramatic story. The college dropout or young corporate drone shakes off conventional expectations to launch a new business with a ragtag team of fellow 20-somethings. After countless late nights, they emerge with the new killer app or consumer product that takes the market by storm, landing them on the cover of Inc., creating enormous personal wealth, and reminding stuffy executive types that hungry young upstarts can and will eat their lunch.

This stereotype has meaningful consequences. In Silicon Valley, for example, venture capitalists show a clear bias toward investing in younger founders, often leaving older founders out in the cold. The perceived link between youth and success is so prevalent that some tech workers reportedly seek plastic surgery to appear younger.

Prime time for entrepreneurship is middle age

But the image of the young entrepreneur didn’t hold when we looked at the data.

Past studies of high-growth entrepreneurship and age have yielded conflicting results, based in part on small and selected data sets that researchers studied.

To examine the question more definitively, we conducted an internal project at the U.S. Census Bureau. That enabled us to examine all businesses launched in the U.S. between 2007 and 2014, encompassing 2.7 million founders. We compared founder age to firm performance measures, including employment and sales growth, as well as the “exit” by acquisition or IPO.

Successful entrepreneurs are much more likely to be middle-aged, not young. For the top 0.1 percent of fastest growing new businesses in the U.S., the average age of the founder in the business’ first year was 45.

Similarly, middle-aged founders dominate successful exits. By our estimation, a 50-year-old founder is 1.8 times more likely than a 30-year-old founder to create one of the highest growth firms. Founders in their early 20s have the lowest likelihood of building a top-growth firm.

Why would entrepreneurs get better with age? It’s not clear, but we have a few theories. More seasoned entrepreneurs may draw on greater experience in management or deeper industry-specific knowledge. They may also have greater financial resources and more relevant social networks to leverage the founder’s business idea. For example, our study showed that prior work experience in the startup’s specific industry more than doubled the chance of an upper-tail growth success.

Even some of the most famous young founders tend to peak toward middle age. For example, Steve Jobs and Apple found their blockbuster innovation with the iPhone, released when Jobs was 52.

Change the narrative

By continuing to associate entrepreneurship with youth, investors are likely betting too young. If venture capitalists and other early-stage investors take our findings to heart, they’ll consider founders from a broader age range and may thereby back higher-growth firms.

By the same token, middle-aged would-be entrepreneurs may feel more confident about their chances – and more likely to win the resources they need to bring business visions to life.

On an even broader scale, the emphasis on young entrepreneurs has likely skewed innovation and its funding toward problems that the younger segment understands best. Updating views of the entrepreneur’s life cycle – and peak performance within it – may shift innovation toward areas that older individuals know better.

The myth of the young entrepreneur is an age-old image, but perhaps one whose number is finally up.

(1) FB Ads Formula – Software | Facebook


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