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Mark Zuckerberg’s Answer To An Anti-Vaxxer Question Highlights Facebook’s Problematic Response To Misinformation

Facebook CEO Mark Zuckerberg returned to Capitol Hill on Wednesday for the first time since April 2018, answering a litany of questions about Facebook’s digital currency project and how it balances freedom of expression with demands it prevent the spread of false information. One exchange, on its approach to the controversial anti-vaccination movement, underlined the many ways its strategy can get muddled.

The hearing, held by the U.S. House Committee on Financial Services, was billed as an opportunity for lawmakers to probe the company’s plan to launch a global digital currency, called libra. The agenda for the meeting quickly derailed in the opening minutes when chairwoman Maxine Waters (D-California) ripped into Zuckerberg for what she called an inability to adequately govern the platform he created.

“As I have examined Facebook’s various problems, I have come to the conclusion that it would be beneficial for all if Facebook concentrates on addressing its many existing deficiencies and failures before proceeding any further on the Libra project,” she said. Zuckerberg’s response: “While we debate these issues, the rest of the world isn’t waiting. China is moving quickly to launch similar ideas in the coming months.”

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Waters’ opening remarks set the tone for what took place during the remaining four-hours-plus of testimony. Legislators questioned Facebook’s decision to continue to run political ads with false information and failure to stop foreign governments from interfering on the platform. One revealing moment came from an outspoken anti-vaccination supporter, Congressman Bill Posey (R-FL), who wanted assurance Facebook would “support users’ fair and open discussions and communications related to the risk as well as the benefits of vaccinations.”

“We do care deeply about giving people a voice and freedom of expression,” Zuckerberg said. “At the same time, we also hear consistently from our community that people want us to stop the spread of misinformation. So we try to focus on misinformation that has the potential to lead to physical or imminent harm, and that can include misleading health advice.”

Facebook’s has tried to tackle the spread of misinformation by lowering its value in News Feed and making it easier for users to report false posts. Independent third-party fact-checking organization review them—if they determine a story is false, it will be flagged as disputed and there will be a link to a corresponding article explaining why. But Facebook fact-checkers have described the process like “playing a doomed game of a wack-a-mole.” These various approaches have been widely criticized for not doing enough to stomp out the spread of false information across the platform.

In 2014, the Centers for Disease Control estimated that vaccinations have prevented more than 21 million hospitalizations and 732,000 deaths among children born in the last 20 years. Scientists have yet to find any evidence for claims that vaccines can cause illnesses like autism. But anti-vaccine sentiment, which has flourished on Facebook and other social platforms, has led some parents to forgo vaccinations, leading to the rebound of some childhood diseases like measles. In March, Facebook rolled out a new policy on anti-vaccination content, including the decision to reject ads with false information.

Zuckerberg, who told Congressman that his “understanding of the scientific consensus” is that people should get their vaccines, said Facebook won’t stop its users from posting information that’s wrong.

“If someone wants to post anti-vaccination content, or if they want to join a group where people are discussing that content, we don’t prevent them from doing that. But we don’t go out of our way to make sure our group recommendation systems try to encourage people to join those groups.”

In other words, Facebook won’t prevent one of its 2 billion users from posting false information—it may not even flag it as wrong. The Facebook algorithm just won’t help it gain traction. If the user can spread that information on his own, then in Zuckerberg’s words, that’s “freedom of expression.”

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I’m an associate editor at Forbes covering Facebook and social media. I previously worked as an editor for Popular Science, Gizmodo, and Mashable leading investigations and spotting emerging trends. In 2016, I authored an investigative series that pried open the inner workings of Facebook’s Trending Topics and news operation, causing a global referendum on how the social network curated the news for its readers. Follow me on Twitter at @MichaelFNunez and email me at mnunez@forbes.com. Securely share tips at https://www.forbes.com/tips/

Source: Mark Zuckerberg’s Answer To An Anti-Vaxxer Question Highlights Facebook’s Problematic Response To Misinformation

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Facebook CEO Mark Zuckerberg faced aggressive questions in a day-long Congressional hearing on election interference, free speech, hate groups and fake news from members of the U.S. House of Representatives Financial Services Committee on Wednesday. Zuckerberg was quizzed on Facebook’s steps to combat misinformation and voter suppression ahead of the November 2020 U.S. presidential election, to being asked how he feels about being compared to Trump. The CEO said Facebook would insist on U.S. regulatory approval before launching Libra, which is being established by a Switzerland-based consortium including venture capital firms and nonprofits. Zuckerberg navigated the hostile room without major slip-ups, and managed to crack a smile when he was jokingly asked about the betrayal he felt in his portrayal in the movie, “The Social Network.” For more info, please go to http://www.globalnews.ca Subscribe to Global News Channel HERE: http://bit.ly/20fcXDc Like Global News on Facebook HERE: http://bit.ly/255GMJQ Follow Global News on Twitter HERE: http://bit.ly/1Toz8mt Follow Global News on Instagram HERE: https://bit.ly/2QZaZIB #GlobalNews

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Facebook Is Considering a Huge Shift That Would Dramatically Change How You Use the Social Network (It’s a Good Thing)

Facebook invented the ‘like’ button as a subtle way of sending a message, short of adding a comment, that you supported whatever it was your friend posted on the social network. It was like a virtual nodding of your head at whatever they shared, a “Yeah, I agree with that,” without saying a word.

Over time, the ‘like’ became a little more flexible, adding a few other emotive options. You can now add a range of options from a heart, laughing, angry, or even sad. It also happens to be how many people measure whether or not a post was worth the time it took to create, the metric being, how many ‘likes’ did it get?

Soon, however, the ‘like’ may be no more, at least not as a measure of popularity. That’s because Facebook is apparently testing what happens when they remove the ‘like count’ from posts.

View image on Twitter

The test was discovered by app researcher Jane Manchun Wong, who spends a lot of time digging under the hood of the apps you use everyday, to discover unreleased features that are being tested. And it isn’t just a hunch–Facebook has confirmed to Techcrunch that it plans to test removing the feature.

I reached out to Facebook, but did not immediately receive a response.

Facebook has already begun testing this on Instagram (which was also discovered first by Wong), and apparently the company views it as a success because it has continued to roll it out to additional countries. According to Verge, users in the test have responded positively overall.

The problem with ‘likes.’

Here’s why this is interesting. Facebook helped created a world where people obsess over how many likes their selfies and photos of their pets receive. For many, it’s become a signifier of self-value. It even has a name: The ‘like’ culture.

Now it appears the company clearly realizes that the adverse effects of that culture have real world consequences for people. Anxiety over how much attention a social media post receives is a real thing. Depression and bullying online are also real. The best case scenario–at least for the users–is that they simply stop using social media site. The worst-case-scenario is, well, far worse.

Why engagement matters.

Part of the problem for Facebook is that if people fear that their content might not get very many ‘likes,’ they could be less interested in sharing. If they don’t share, overall engagement goes down. And engagement is extremely important to Facebook. Engagement means that people are using the site, which means they’re able to view the target ads that make the company a lot of money.

My guess is that most people won’t love this change at first, but it’ll be better for all of us in the long run. If it helps people become less addicted to the instant gratification that comes with little red notification dots and ‘like counts,’ it’s a step in the right direction.

If it helps people become a little less obsessed with what other people think about the curated view into their lives that they share online, we’ll all be better off. In that regard, I’ll give Facebook credit for helping people’s mental health, even if it may also helps the company at the same time.

By: Jason Aten

 

Source: Facebook Is Considering a Huge Shift That Would Dramatically Change How You Use the Social Network (It’s a Good Thing)

Between Facebook stock in freefall and the platform being used to destabilize democracy we thought it a better time than ever to explore David Fincher’s blockbuster hit The Social Network. Get ready to learn the true story about Facebook in all it’s gory details. If you enjoy what you see and hear don’t feel shy about subscribing, liking or sharing our channel. It helps us produce more contact. Join the Serfs! www.patreon.com/theserfs Or find us on social media: https://www.weareserfs.com https://twitter.com/Theserfspodcast https://www.instagram.com/serfspodcast/ https://www.facebook.com/serfspodcast https://itunes.apple.com/ca/podcast/t… https://www.soundcloud.com/theserfs Sources: https://www.thedailybeast.com/faceboo… http://www.mtv.com/news/2437629/the-s… http://www.slate.com/articles/news_an… https://www.businessinsider.com/is-th… https://www.thedailybeast.com/mark-zu… https://www.wsj.com/articles/SB100014… https://www.cnn.com/2012/05/29/tech/s… http://ew.com/article/2010/10/12/soci… https://jezebel.com/5654633/the-socia… Keywords: facebook,mark zuckerberg,the social network,the social network debunked,the social network fact check,the social network true story,social network true story,is the social network true,the social network fact vs fiction,social network fact vs fiction,fact check social network,facebook documentary,facebook what happened,facebook stock,facebook popularity,zuckerberg,zuckerberg stock,facebook scandal,facebook news,aaron sorkin,david fincher,facebook loss

Facebook Defends Libra Cryptocurrency in Sometimes Hostile Senate Hearing

Ahead of the launch of its new global cryptocurrency, Facebook (FBGet Report) sent its crypto chief David Marcus to the Senate Tuesday to face questioning from the U.S. Senate Committee on Banking, Housing, and Urban Affairs.

The mixed reaction Marcus received among senators was mostly divided along party lines, with some of the toughest questioning coming from Democratic Senators still skeptical of the company in the wake of the Russian election hacking scandal that Democrats blame for their candidate’s loss in the 2016 presidential election.

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Senator Mark Warren (D-VA) stated that “Facebook has a history of buying or copying competing technologies,” before demanding that Marcus assure the panel that competing digital wallets wouldn’t be hindered on WhatsApp and Messenger, two of Facebook’s most popular products.

Marcus went back and forth with Warner before assuring Warner that users would be able to send and receive non-Libra digital currencies on Facebook’s networks. But Marcus would not commit to embedding those competing currencies on its platforms.

Senator Sherrod Brown (D-OH) baldly stated that “Facebook is dangerous,” saying that the company has continued to misuse customer data while continually referring to each instance as a “learning experience.”

Brown concluded his remarks by saying that “it takes a breathtaking amount of arrogance to look at that record” and believe that the next move for the company should be to create a digital currency.

Republican Senators were more forgiving for the most part, with Committee Chairman Mike Crapo (R-ID) applauding the company’s efforts to provide financial services for the under-banked.

“I want to make clear that we are only at the beginning of this journey,” Marcus said. “We expect the review of Libra to be one of the most extensive ever. Facebook will not offer the Libra currency until we have addressed the concerns and receive appropriate approvals.”

Marcus also stated the Calibra network will have the “highest standards” when it comes to privacy and that the social and financial data will be completely separated.

Users will have to provide an authentic government ID so sign up for Calibra and will not be able to register by simply using their existing Facebook profiles.

Marcus stressed Calibra’s independence from Facebook, stating that the company has taken the lead in developing the technology but that it would give up the lead once the digital currency is launched.

“We will not control Libra and will be one of over 100 participants that will govern over the currency,” Marcus said. ” We will have to gain people’s trust if we want people to use our network over the hundreds of competing companies.”

Facebook shares were up 0.18% to $204.27 on Tuesday early afternoon and are up more than 55% this year.

Facebook is a holding in Jim Cramer’s Action Alerts PLUS Charitable Trust Portfolio. Want to be alerted before Cramer buys or sells FB? Learn more now.

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Source: Facebook Defends Libra Cryptocurrency in Sometimes-Hostile Senate Hearing

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Only an Idiot Would Use Facebook’s Shady Cryptocurrency

In its neverending conquest to take over the world, Facebook is building a network of online merchants and financial institutions to support its secretive new cryptocurrency. The Wall Street Journal reports that Mark Zuckerberg’s war machine is looking for $1 billion to fund the secretive stablecoin project, Project Libra, and is talking with heavyweights like Visa and Mastercard to get that cash.

FACEBOOK WANTS $1 BILLION TO FUND PROJECT LIBRA

The company started Project Libra over a year ago as a simple way to transfer money between WhatsApp users. But in true Facebook fashion, it’s grown far beyond that original scope.

The project has expanded to include e-commerce payments on Facebook and other websites as well as rewards for viewing ads, shopping online, and interacting with content.

Facebook cryptocurrency daily users potential

The upcoming Facebook cryptocurrency would reach the platform’s nearly 1.6 billion daily active users. | Source: Wall Street Journal

Facebook’s 2.38 billion monthly active users mean that, at launch, Project Libra would almost immediately compete with rivals Apple Pay (383M) and PayPal (267M). However, there are several reasons why you, and everyone else, should avoid Facebook’s upcoming cryptocurrency at all costs.

WHO TRUSTS FACEBOOK ANYMORE?

Let’s take a walk down memory lane to remember the times that Facebook proved it should be nowhere near your money.

CAMBRIDGE ANALYTICA

There’s no better place to start than Facebook’s Cambridge Analytica scandal – the mac daddy of screw-ups. In 2014, the social media company sold the personal data of  87 million users to Cambridge Analytica without the users’ consent. Doing so was in direct violation of the company’s privacy policies.

Adding your financial data to the massive pile of personal information that Facebook already has on you is asking for trouble.

PLAINTEXT PASSWORDS

If Facebook’s data breaches weren’t enough to scare you, let’s examine how the company handles passwords. Hint: Not well.

In March, Facebook revealed that it had been storing hundreds of millions of account passwords in a readable, plaintext format since 2012. Although there was no evidence that outside parties had access to the passwords, employees could grab them with ease.

Don’t forget about the company’s Amazon snafu that exposed data from 500 million accounts either.

By trusting any amount of money to a company that can’t even secure passwords, you’re effectively placing a sign on your back that says, “Please come and rob me!”

FACEBOOK CENSORSHIP

The beauty of Bitcoin and other cryptocurrency assets is that they’re censorship-resistant. No single party can freeze your bitcoin wallet or block a transaction. Facebook can, and will, block your financial account whenever it pleases. The company’s already begun showing this overreach of power with its recent account bans.

This week, Facebook announced the bans of several individuals including Alex Jones, Louis Farrakhan, and Milo Yiannopoulos. Representatives from the company explainedthat those they banned violated the platform’s policy on hate speech and promoting violence.

While that reasoning may hold, it sets a dangerous precedent for future action. Where do you draw the line on censorship? The banning demonstrates that Facebook has the power to freeze your crypto assets if it doesn’t share your particular views and can block transactions to causes it may not support.

FACEBOOK CRYPTO SHOULD BE DEAD ON ARRIVAL

Facebook’s cryptocurrency comes with all of the downsides of the company behind it and none of the benefits of an actual cryptocurrency. Anyone hyping it up as a step toward mass adoption simply doesn’t understand what makes crypto great.

If you’re looking for a currency with poor security and oppressive censorship, give your money to Facebook. If not, stay far, far away.

Source: Only an Idiot Would Use Facebook’s Shady Cryptocurrency

Facebook Exposes More Than 500 Million Personal Records to the Public Internet

: Social network giant Facebook has got in hot water again: personal data of two-thirds of Facebook users were exposed to the public until recently on Amazon‘s cloud computing servers

https://www.pivot.one/share/post/5ca5f2f4595ce703237384ce?uid=5bd49f297d5fe7538e6111b6&invite_code=JTOJYV

What we know about Facebook’s secretive cryptocurrency – and what we don’t


Rumours about Facebook‘s potential entry into the world of cryptocurrency have been swirling around for months, but it now seems the technology giant is getting closer to launching its own coin….. https://www.pivot.one/share/post/5c7967da1d57e71440de16de?uid=5bd49f297d5fe7538e6111b6&invite_code=JTOJYV

Facebook, Facing Backlash, Fires PR Firm It Hired To Discredit Soros, Other Critics – Lauren Aratani

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Facebook terminated its contract with Definers Public Affairs following a bombshell New York Times investigation that detailed how Facebook hired the Republican opposition researcher to counter criticism of its role in spreading Russian misinformation and exposed its users to political ad targeting firm Cambridge Analytica. The Times says Facebook staff were aware in spring 2016, more than a year before making the disclosures public, that Russian hackers used the platform to interfere with the 2016 presidential election and that CEO Mark Zuckerberg and COO Sheryl Sandberg decided to publicly downplay concerns about interference even as Facebook staff uncovered the extent of the operation……………..

Read more :https://www.forbes.com/sites/laurenaratani/2018/11/15/facebook-facing-backlash-fires-pr-firm-it-hired-to-attack-soros-other-critics/#3f2154362cf1

 

 

 

 

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New to Facebook Advertising? Follow These Important Tips – Anna Hubbel

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Welcome to the club! Facebook advertising can provide the significant boost your business or brand needs.Whether you’re expanding your audience, driving more traffic to your website, or promoting a specific sale or service, Facebook advertising is one of the best ways to build exposure in today’s market—but it takes a lot of work.

As with any other profession or skill, creating and delivering ads on the Facebook platform takes a lot of know-how and practice. When you’re just getting started, it’s especially important to familiarize yourself with the basics. Otherwise, you run the risk of spending a lot of time and money only to get disappointing results.

Luckily, you don’t have to go far to find help online. By the end of this article, you will have a few actionable tips to help you kickstart your journey into Facebook advertising.

Tip #1: Make a Professional Facebook Page

You cannot make Facebook ads without first having a professional page for your business. It’s completely free. A personal Facebook profile (also free) is all that’s required so Facebook recognizes you as an admin for the page.

To create a page, simply log in to your personal profile. From the right column, scroll down until you hit “Create.” Select “Page” to begin. If you’re using your mobile device, select the menu at the top right of the screen, which is represented by three horizontal lines. Select “Pages” and then “+Create” on the screen you’re directed to.

Create FB Page

The next step is making your page look professional. Fill out the “About” section in full so that users know who you are, where you’re located (if you’re strictly online, include your website URL), and how to contact you.

Also, upload a professional-quality cover photo and profile photo, as these represent your business’s entity. You may, for example, use your logo as the profile photo and an image containing your products as the cover photo.

Once you’ve set up your page, you will have access to Facebook’s Business Manager, which is the platform you’ll need for creating ads and managing campaigns. But don’t neglect your page once it’s created.

In addition to using it to distribute ads, you should regularly post organic content as well to keep users engaged with your business or brand.

Tip #2: See What Other Businesses Are Doing

If you have absolutely no idea what a Facebook ad should look like or where you should even begin creatively, look for inspiration.

See what other businesses and brands are doing for their ads and observe how audiences are engaging with them. While browsing for inspiration, ask yourself these questions:

  • What appears to work?
  • What appears to fail?
  • What ad formats appeal to you?
  • How can you incorporate a creative idea from someone else’s ad into your own campaign?
  • What did they do that excites you as a consumer?
  • How could you do it better?

Going into your first campaign will feel less like you’re blindly flailing through if you have a better idea about what’s out there.

Tip #3: Research Facebook Advertising Terms, Policies, Products, and Best Practices

Another tip to ensure you know what you’re getting into is to do in-depth research on common terms, policies, products, and best practices associated with Facebook advertising.

For example, do you know what an ad objective is? How about a Carousel ad? Familiarize yourself with the lingo and ad products.

It’s also crucial that you understand Facebook’s Advertising Policies, which specify what you are allowed to promote as well as what you’re allowed to do creatively.

Additionally, it’s important to understand best practices for Facebook advertising. For example, video ads should communicate the main point of your message within the first few seconds rather than at the end of the video.

Another example of a best practice is A/B testing, which involves testing ads to see what visual or structural elements perform best.

When you get to know all of Facebook’s terminologies, offerings, and limitations, you’ll run a lower risk of putting out ads that don’t work.

Tip #4: Know Your Objective

An ad only works if it’s accomplishing your desired goal. An objective is what you want your ad to accomplish.

Website traffic, purchases, clicks, and in-store visits are all examples of objectives you might have for your campaign. Make sure you are able to clearly identify your objective. Doing so makes it easier to create ads accordingly and will ultimately deliver the results you desire.

Tip #5: Know Your Audience

Have a beautiful ad with a clear objective? Before you go thinking you have success in the bag, make sure you’ve done your audience research. An ad promoting fast food and burgers, for instance, will not perform well if it targets an audience of vegetarians.

To avoid this issue, once you’re ready to publish your ad, carefully fill out the audience targeting sections. You can target users based on demographic, interests, and existing history with your business or brand.

Facebook also offers useful resources such as Custom Audiences and Lookalike Audiences, which allow you to upload information about your existing customers and target audiences with similar attributes (respectively).

Become an expert on your audience’s traits, interests, and behaviors to increase your chances of campaign success.

Custom Audiences

Tip #6: Know Your Competition

This isn’t a tip intended to feed the fire of angry rivalry. It ultimately benefits your business to know your competition well – especially the way they advertise. Not only will getting to know your competition give you inspiration, but it will also help you see where you can do better. Ask yourself these questions:

  • What do they offer that you aren’t offering in your ads?
  • More important, what does your business do that your competition does not that you can highlight?

Keep tabs on your competition. It will be both educational and enlightening for your campaign.

Tip #7: Consider a Facebook Advertising Company

If you have a significant lack of experience as far as social media is concerned, consider investing in a Facebook advertising company. You’ll waste less time on underperforming ads this way.

However, you should still educate yourself in the areas mentioned throughout this article so you can understand what and how your team is doing. It will also help keep you informed when deciding what team or agency to hire.

This article serves just as the first building block to your success in Facebook advertising. The rest is up to you. Good luck to you as you embark on this exciting new venture!

Read more: https://fitsmallbusiness.com/best-facebook-ad-agencies/

 

 

 

 

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Beware! Facebook Is Satan’s Tool!  — The Little Mermaid

In this current age of an inordinately dangerous swell of anti-intellectualism and information warfare, Facebook is, in great measure, accountable for the demise of culture, stability and privacy in our lives. I’m not the least bit sorry to aver, esteemed tech mogul-Mr Mark Zukerberg, aka The Android, that your creation has brought about a widespread […]

via Beware! Facebook Is Satan’s Tool!  — The Little Mermaid

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