Female CMOs are Building Some of Fintech’s Fastest-Growing Brands

The global nature of the fintech market makes it challenging to personalize messaging. Michelle Faul, vice president of global marketing at B2B payment processor TreviPay, said that makes it even more important. Though TreviPay is headquartered in Kansas City — not a place most think of when they think about fintech, but a place Faul says has a healthy tech startup presence — the company counts customers nationwide and in 32 countries.

“Making sure you’re leading with empathy and ensuring to personalize your message based on the geography [is important],” Faul said. “Even with the way they talk about the challenges, making sure you understand their challenges in their words — it’s one of the pillars of our marketing to make sure they feel heard, and we’re positioning it in a way that they understand.”

That perspective is paying off: TreviPay processes $6 billion in transaction volume in 19 currencies, and the company has experienced recent growth. Even in a challenging macroeconomy, fintech marketers are eager storytellers. While they’re passionate about the technology, they’re perhaps even more so about who and what will be benefiting from it.

“The one thing I’m very excited about is really telling the technology story,” said Priya Rajan, DataVisor’s vice president of marketing. “In terms of providing education and bringing credibility, I think telling the story of these experts in a way that’s simple and valuable [matters].”

“In my current role … I try to uncover the story of how DataVisor really transforms the way we manage risk today in a way that’s real-time but also cost-effective. Fraud management should not exceed the cost of fraud itself,” Rajan added. “You need [return on investment]. … Aligning these business objectives and being able to connect the dots is something I’m super excited about and super proud of,” she said.

Representation of women in fintech leadership is steadily improving, mostly at newer firms, the International Monetary Fund found. The business case is there: Citing a McKinsey study, the IMF reported that gender diversity on the boards of nonfinancial and financial firms is correlated with positive financial performance. Citing a Credit Suisse study on gender diversity and corporate performance, the IMF said higher share prices are, too.

Harvard Business Review, too, found that female-led finance and investment firms were more likely to “reinvest, create jobs and have higher levels of innovation than their male counterparts.”

“The way that women approach and think about [things] … I think it’s really important to have that equal representation at all levels,” Hay said. “Organizations will benefit from different ways of thinking about things.”

Source: Female CMOs are building some of fintech’s fastest-growing brands | Marketing Dive

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Waves Of Tech Layoffs Which Tech Companies Are Cutting Their Workforce And Why?

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Thousands of workers in the tech sector suddenly find themselves without a job. The industry continues to cite changing economic conditions as the reason. But each company has slightly different reasons for the layoffs. Plus, many companies are seeing an uneven distribution of layoffs across departments.

Which companies are laying off workers?

According to layoffs.fyi, over 760 tech companies have laid off employees in 2022. Some are letting go a handful of employees. Others, like Meta and Twitter TWTR 0.0%, are laying off thousands of workers.

Let’s take a closer look at which companies are laying off workers and the reasons behind the decision.

Twitter

Since Elon Musk’s deal to purchase the company finally came through, Twitter has been making all kinds of waves in the media. After the deal closed, Musk quickly fired the top brass of the company.

But the layoffs didn’t stop with the former c-suite. Thousands more Twitter employees found out they were let go last week. The estimated cuts accounted for 50% of the company’s workforce, which means around 3,700 employees were laid off.

Musk tweeted that the layoffs were necessary because the company was losing at least $4 million per day. Although everyone was reportedly offered three months of severance pay, the widespread layoffs across the company were done in a confusing way.

Many former employees reportedly found out about their termination when they were locked out of their work email and Slack accounts. Some are reporting that Twitter may want to rehire some of the laid-off employees.

Lyft

Lyft recently announced that it would be laying off around 700 employees, which accounts for approximately 13% of its workforce.

In a memo to the company’s employees, Lyft’s leadership stated, “There are several challenges playing out across the economy. We’re facing a probable recession sometime in the next year and ride share insurance costs are going up.

We worked hard to bring down costs this summer: we slowed, then froze hiring; cut spending; and paused less-critical initiatives. Still, Lyft has to become leaner, which requires us to part with incredible team members.”

Based on the memo, it seems that the layoffs will be spread across all, or at least multiple, departments.

Stripe

Stripe, a payments company, announced plans to cut its workforce by 14% this week. The layoffs will impact more than 1,000 employees at the company.

Stripe’s CEO, Patrick Collison, said in the announcement that the layoffs were necessary due to leadership mistakes. Specifically, Collision said leadership was “much too optimistic about the internet economy’s near-term growth in 2022 and 2023 and underestimated both the likelihood and impact of a broader slowdown.”

He continued that, “We grew operating costs too quickly. Buoyed by the success we’re seeing in some of our new product areas, we allowed coordination costs to grow and operational inefficiencies to seep in.”

In contrast to some of the other companies facing a layoff, former employees of Stripe found clear information about how the change will impact their income. For example, affected Stripe employees can find the details of severance pay, healthcare, vesting and more easily available online.

But former employees of other companies are left with vague information about their employment situation. Most notably, some Twitter employees reportedly found out about being let go when they lost access to their company Slack channel and email account.

Chime

Chime, a fintech company, announced that it would be laying off around 160 workers, or 12% of its workforce. Although the company remains reportedly well capitalized, it seems that the cuts are being made in preparation for changing market dynamics.

Netflix

In June, Netflix let go of some 300 employees. That’s after letting go of around 150 employees in May. The decision to make a series of layoffs comes after the company saw its U.S. subscribers plummet by 200,000.

Coinbase

For those that follow the crypto markets, it might not come as a surprise that Coinbase is moving forward with layoffs in the face of depressed crypto prices. Due to the changing economic conditions, CEO Brian Armstrong, announced that the company would lay off 18% of the workforce.

In a memo, Armstrong pointed to several reasons for the changes to the workforce. Specifically, he said, “We appear to be entering a recession after a 10+ year economic boom. A recession could lead to another crypto winter and could last for an extended period.

In past crypto winters, trading revenue (our largest revenue source) has declined significantly. While it’s hard to predict the economy or the markets, we always plan for the worst so we can operate the business through any environment.” He also mentioned growing too quickly and down markets as a reason for cutting workers.

Zillow

With the housing market slowdown, Zillow announced layoffs of approximately 5% of its workforce, or 300 employees.

One of the major areas impacted is the company’s relatively new house flipping department. However, the company is still reportedly hiring in technology-related roles.

Meta

Meta, the parent company of Facebook, is reportedly planning a large number of layoffs later this week. Although the number of employees to be laid off is uncertain, the company’s CEO Mark Zuckerberg recently said in a conference call that he expects Meta to end 2023 “as either roughly the same size, or even a slightly smaller organization than we are today.”

As of November 10th, 13% of the workforce was laid off. With that, over 11,000 Meta employees now find themselves without a job.

The bottom line

With these tech layoffs coming in waves, investors must vigilantly protect their portfolios. As more companies announce layoffs, the stock of those companies respond to the changes. With so many companies announcing layoffs, it can be difficult for investors to stay on top of it all.

Luckily, you don’t have to keep track on your own. Instead, you can harness the power of artificial intelligence with the help of an investment kit through Q.ai.

With the Tech Rally Investment Kit, you can delegate the hassle of tracking your tech investments to a kit that auto-adjusts to your portfolio based on the market conditions and your personalized investment goals and risk tolerance.

Download Q.ai today for access to AI-powered investment strategies.

Q.ai helps you invest like the pros with advanced investment strategies that combine human ingenuity with AI technology.

Source: Waves Of Tech Layoffs — Which Tech Companies Are Cutting Their Workforce And Why?

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It’s Time to Reassess Your Small-Business Social Strategy

Photo: Getty Images

Assumptions can be dangerous. For instance, because I am the co-founder of a fintech company, some might assume I’m pretty tech-savvy. But in reality, I look to Carolyn Rodz, my visionary co-founder, for the technical stuff.

I’ve seen others making similar assumptions about “frivolous” social media platforms like TikTok. Much more than a place for teenagers to share dance challenges, TikTok has become a very real magnet for small-business owners looking to connect with customers. But what factors are motivating this shift to the new platform, and what kind of results are they seeing?

To get to the bottom of these questions, Hello Alice sampled a portion of our more than 800,000 small-business owners to see how entrepreneurs leverage digital marketing platforms for growth. The resulting research report focused on major social media players, including Facebook, Instagram, TikTok, YouTube, and Snapchat as small businesses’ primary digital marketing platforms.

At a high level, we learned that most businesses pursuing digital marketing are young (less than five years old) and more likely to sell products, particularly in the beauty and self-care industries. Unsurprisingly, most entrepreneurs are hedging their bets by using multiple platforms to reach their digital marketing goals.

But the most significant finding confirms what can only be called the TikTok shift. Despite its status as the youngest player, TikTok overwhelmingly stands out as an emerging digital marketing leader. Our research found that it was the platform small-business owners were most excited to try.

Among small businesses already on TikTok, 78 percent said they plan to increase their investment in the platform. Clearly, something is driving owners to shift their attention — and budgets — from the established players to new options.

According to our research, here are the three primary trends surrounding small business digital marketing today.

Affordability Is the Number One Factor for Small-Business Owners

When you’re running a small business, every dollar counts. This is especially true with the pandemic, inflation, and supply chain shortages not going anywhere soon. According to our research, the majority of businesses leveraging digital marketing platforms are new or emerging businesses, which also tend to be the most vulnerable to cost pressures. In practice, this means that entrepreneurs favor the platforms perceived to offer the best ratio of value to results.

Market leaders such as Facebook and Instagram came first and second ​​in terms of perceived value for their marketing dollar, with YouTube, TikTok, and Snapchat trailing behind. However, this is for paid efforts, and nearly half (45 percent) of owners said they don’t engage in any paid marketing at all. When we measure the perceived value of each platform’s purely organic reach, TikTok comes in a close third to Instagram and Facebook.

The takeaway? Entrepreneurs are willing to invest their dollars in paid marketing that delivers proven results. However, despite devoting comparatively little time to the platform, entrepreneurs are finding a high chance of organic success via TikTok. Achieving real results with little or no monetary investment makes TikTok a clear winner for any small businesses deciding where to focus their digital marketing efforts in the future.

Creativity Has Become a Key Differentiator in Small-Business Marketing

Every business owner should be familiar with the concept of a key differentiator — the element that sets them apart from the competition. In a world of endless banner ads and Instagram posts, it’s no surprise that digital marketers are looking for easy-to-use features that enable dynamic storytelling in a variety of formats.

Our research found that approximately two-thirds of small-business owners believe that TikTok helps them tell stories in a creative way (67 percent), outpacing established competitors including Instagram (65 percent), YouTube (58 percent), Facebook (55 percent), and Snapchat (51 percent). Whether it’s a new video filter or a viral audio clip, TikTok’s robust creator tools go beyond the usual arsenal of text and images to help entrepreneurs forge novel connections between consumers and their brands.

Even better, TikTok’s creative boost seems to come without much of a learning curve, with ​​81 percent of TikTok users telling us the platform is easy to use and 73 percent saying it is fun to use. There’s no underestimating these sentiments; when you’re a busy entrepreneur, fun and easy-to-use are going to win out every time.

Marketers Are Following Their Audiences to New Platforms

It’s only natural that Facebook and Instagram historically received the lion’s share of attention from small-business digital marketers, given that they are the most popular social media platforms. Marketing is, after all, a game of eyeballs. However, this is changing as Facebook usage declines and TikTok usage dramatically grows. Entrepreneurs ​​are simply adapting platform strategies to follow their customers to the platforms where they spend time.

According to the data, the word is out that TikTok has huge potential for small-business marketers. Our survey revealed that ​​43 percent of small-business owners are now likely to join TikTok because they’ve heard of positive results from fellow entrepreneurs; only 23 percent told us the same about Facebook.

Some might assume that the TikTok shift is entrepreneurs simply chasing a shiny new trend, but the research resoundingly suggests otherwise: Fifty-nine percent of small business owners said TikTok helped grow revenue, 42 percent said TikTok helped them safeguard their business against the impact of the coronavirus pandemic, and 32 percent said TikTok helped them raise capital.

There’s only one thing to say with results like that: Where do I sign up?

By Elizabeth Gore

Source: It’s Time to Reassess Your Small-Business Social Strategy | Inc.com

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Hong Kong To Start Allowing Retail Crypto Trading in March Next Year

Hong Kong is relaxing its crypto regulation to allow retail investors to trade digital assets directly. A licensing regime for crypto platforms that allows retail crypto trading is reportedly set to be enforced in March next year.

Hong Kong is reportedly relaxing its strict cryptocurrency regulation with a plan to allow retail crypto trading, Bloomberg reported Thursday, citing people familiar with the matter.

A mandatory licensing regime for cryptocurrency platforms that allows retail crypto trading is set to be enforced in March next year, the publication conveyed, elaborating:

Hong Kong plans to legalize retail trading for crypto starting in March after years of skepticism — a stark contrast to mainland China’s ban.

Moreover, regulators are seeking to allow retail exchanges to list large cryptocurrencies, like bitcoin (BTC) and ether (ETH), the news outlet added. The listing rules are likely to include criteria such as the token’s market value, liquidity, and inclusion in third-party crypto indexes.

Gary Tiu, executive director at crypto firm BC Technology Group, commented:

Introducing mandatory licensing in Hong Kong is just one of the important things regulators have to do. They can’t forever effectively close the needs of retail investors.

Michel Lee, executive president of digital asset financial services group Hashkey, explained that Hong Kong has been trying to create an all-encompassing crypto regime, citing tokenized stocks and bonds as a potentially more important segment in the future. “Just trading digital assets on its own is not the goal. The goal is really to grow the ecosystem,” he was quoted as saying.

Hong Kong’s top financial regulator, the Securities and Futures Commission (SFC), introduced a voluntary licensing regime in 2018. It restricted crypto trading platforms to clients with portfolios of at least HK$8 million ($1 million). However, the tough regulation turned away many crypto businesses and only two firms — BC Technology Group and Hashkey — were approved.

Many people are skeptical of the new crypto regulation, however. Bitcoin Association of Hong Kong co-founder Leonhard Weese shared:

The kind of conversations I’ve had was that people still fear there’ll be a very strict licensing regime. Even if they’re able to deal directly with retail users, they’re still not going to be as attractive or as competitive as overseas platforms.

The SFC’s director of licensing and head of the fintech unit, Elizabeth Wong, said last week: “We’ve had four years of experience in regulating this industry … We think that this may be actually a good time to really think carefully about whether we will continue with this professional investor-only requirement.” She noted that Hong Kong could also authorize exchange-traded funds (ETFs) to offer exposure to mainstream crypto assets.

Kevin Helms

A student of Austrian Economics, Kevin found Bitcoin in 2011 and has been an evangelist ever since. His interests lie in Bitcoin security, open-source systems, network effects and the intersection between economics and cryptography.

Source: Hong Kong to Start Allowing Retail Crypto Trading in March Next Year: Report – Regulation Bitcoin News

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Related contents:

Hungarian businesses urged to tap vast business potential in Hong Kong (with photo) The Government of Hong Kong Special Administrative Region (Press Release)

Hong Kong Business Aviation Centre Launches Site Expansion Aviation International News

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New Payment Service Using Same Tech As Zelle And Venmo Will Cut Out Visa And Mastercard Fees

For decades, retailers have protested the fees Visa V -3.3% and Mastercard MA -3.7% charge them to accept credit and debit cards. “Pay by bank” is the latest effort to circumvent those fees by letting people pay directly from their bank accounts. Financial services consulting firm Sionic has partnered with MX, a company that connects fintechs to users’ bank accounts, and Google Cloud Services to launch pay by bank in the United States.

The product lets merchants cut out card acceptance fees, which range from 1% to 3%. Its success in the U.S. depends on whether merchants can incentivize consumers to switch from heavily utilized credit or debit cards. Pay by bank lets consumers bypass Visa and Mastercard’s payment rails and pay directly from their bank account. It’s already popular abroad, particularly in Asia and Europe, but has so far failed to catch on in the U.S. market where 84% of adults have at least one credit card.

While credit and debit cards approach ubiquity in the United States, the card networks are facing scrutiny as interchange fees–charges to merchants to cover the cost of processing transactions–have continued to climb. In 2021, merchants were charged $77.5 billion in credit card fees, which are split between issuing banks and the card networks. In March, Visa and Mastercard were preparing to raise interchange fees even further, the Wall Street Journal reported.

The pay-by-bank product uses the real-time-payments (RTP) network operated by The Clearing House, an organization owned by 23 of the largest banks including Citibank, Wells Fargo WFC -3.1% and HSBC HSBC -1%, with lower fees than the card networks. The Clearing House’s real-time-payments network is also used by Venmo and Zelle to facilitate money transfers. Launched in 2017 in America, RTP aims to speed up bank transfers so they settle instantly – that’s a stark contrast to the days it can take to settle most bank transfers over the ACH network.

“We’re reallocating the control of that merchant-customer relationship away from those expensive rewards credit cards into the hands of the merchants,” CEO and founder of Sionic Ron Herman said. Customers use Sionic’s pay-by-bank option, called ULink, by scanning a QR code at checkout. The option could also appear to consumers as a button within their mobile banking apps. For security, the technology “tokenizes” user account information.

“The merchant never sees the account number for the individual that’s paying because they didn’t present a debit card, they presented a token to the merchant,” says Elizabeth McQuerry, a partner at payments consulting and research firm Glenbrook Partners. With ULink, MX’s technology confirms a customer has the balance available to cover the transaction, and the fund transfer occurs within seconds over the RTP network.

There is no risk merchants will not receive payment or that the customer will overdraft their account. However, once the transaction has occurred, there are fewer options for recourse if there is a dispute. For example, if a consumer orders something online and it never arrives, they will either have to settle the dispute with the merchant or ask their bank to issue a refund.

Card networks have more experience handling fraud and protect customers through things like Visa’s zero liability policy, which requires banks to cover card holders in the event of a fraudulent transaction. “We know Visa is and will remain one of the most cost effective and secure ways to pay and be paid – offering superior functionality and benefits to merchants and consumers at a competitive cost,” a Visa spokesperson said.

Merchants who want customers to use pay by bank will want to handle disputes swiftly, similarly to how Amazon AMZN -4.8% has built customer loyalty through generous refund policies. Merchants eager to accept pay by bank could incentivize consumers to switch over by offering rewards or discounts for using the service. Some merchants are ahead of the curve, offering their own card programs similar to pay by bank.

The Target TGT -4.1% Red Debit card, for example, works by transferring customer funds directly from their bank account to Target’s. In return for using the product, Red Card customers receive up to 5% cash back on their purchases. In addition to avoiding interchange fees, the Red Card gives Target greater control over the customer experience and more access to offer new promotions or products.

Plaid, an MX competitor and one of the most valuable private fintech companies in America, does not currently offer a pay-by-bank service or utilize the RTP network. In 2020, when Visa announced plans to acquire Plaid for $5.3 billion, the Department of Justice blocked it saying that Visa was trying to “eliminate this competitive threat to its online debit business before Plaid had a chance to succeed.”

Visa denied the allegations, claiming that Plaid’s business is “complementary to Visa’s, not competitive.” Mastercard made its move into pay by bank in 2016 by acquiring Vocalink, which offers the service throughout the United Kingdom. Sionic’s product isn’t the first time pay by bank has attempted to gain traction in the United States. In 2014, Merchant Customer Exchange, a payments company owned by a group of big box retailers including Walmart WMT -3.1%, attempted to launch a pay-by-bank product called CurrentC.

The initiative was shut down two years later after failing to gain traction with consumers. Even if merchants are eager to spur adoption, changing consumer payment habits is a slow process, especially when many are accustomed to a quick and simple card experience. It is unclear if Google Cloud Services’ involvement in Sionic’s pay-by-bank product foreshadows bigger plans for the tech giant, since Google has been working on payment technology for over a decade.

Its products have moved through several iterations. In May, Google Pay (a competitor to Apple Pay) was rebranded to Google Wallet. The most recent version is a digital wallet designed to store card information, in addition to tickets or vaccination cards. Last year, the company ditched plans to offer Google Pay users the option to sign up for checking accounts and debit cards through a program called Google Plex.

Given Google Wallet’s history, it wouldn’t be too far a leap for the company to add pay by bank. “The Sionic and MX announcement is likely to be warmly embraced by Google Wallet, which abandoned its own efforts known as Google Cache and Google Plex to provide a direct pay-by-bank option,” CEO and founder of payments firm Crone Consulting, Richard Crone, said.

I cover fintech for the money team at Forbes. I am an NYU graduate with bylines at AMNewYork, Gotham Gazette, and Prague Daily Monitor.

Source: New Payment Service Using Same Tech As Zelle And Venmo Will Cut Out Visa And Mastercard Fees

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