10,000 Steps Per Day? Fitness Trackers Push It, But How Many Do You Really Need?

Peter Muller/Getty Images/Cultura RF 

There’s nothing magical about the number 10,000. In fact, the idea of walking at least 10,000 steps a day for health goes back decades to a marketing campaign launched in Japan to promote a pedometer. And, in subsequent years, it was adopted in the U.S. as a goal to promote good health. It’s often the default setting on fitness trackers, but what’s it really based on?

“The original basis of the number was not scientifically determined,” says researcher I-Min Lee of Brigham and Women’s Hospital. She was curious to know how many steps you need to take a day to maintain good health and live a long life, so she and her colleagues designed a study that included about 17,000 older women. Their average age was 72. The women all agreed to clip on wearable devices to track their steps as they went about their day-to-day activities.

It turns out that women who took about 4,000 steps per day got a boost in longevity, compared with women who took fewer steps. “It was sort of surprising,” Lee says. In fact, women who took 4,400 steps per day, on average, were about 40 percent less likely to die during the follow-up period of about four years compared with women who took 2,700 steps. The findings were published Wednesday in JAMA Internal Medicine.

Another surprise: The benefits of walking maxed out at about 7,500 steps. In other words, women who walked more than 7,500 steps per day saw no additional boost in longevity. “I love this study. I think it’s really good news for women who may not be particularly active,” says Kathleen Janz, who studies how physical activity influences health at the University of Iowa. She was not involved in this study.

Janz, who helped shape the new federal exercise recommendations released last November, says the message that comes from this study is that older women can benefit from just light walking. “They didn’t need to go the gym or invest in a personal trainer or exercise equipment,” she says. All they had to do was walk. And Janz says that’s encouraging.

“To me, this study suggests there’s more benefit to light activity than we were previously thinking there might be,” she says. Of course, the researchers point out, they would like to know much more about how walking may affect other health parameters such as quality of life and memory and cognitive function. It’s possible that walking a greater number of steps each day could influence these outcomes.

Another thing Janz notes is that this study only measures walking. It didn’t measure things that many of us do that don’t require steps, things like gardening, swimming or biking. And it’s safe to assume some women in the study were doing these other things that can influence health as well.

And Janz says to remember the federal exercise guidelines call for 150 minutes per week of moderate physical activity, which includes all kinds of daily movement, not just steps.

So, if 10,000 steps has been feeling out of reach to you, it may be time reset those factory settings on your fitness tracker. Instead, try to hit at least 4,400 a day, along with daily activities that you enjoy. And stick to it.

Allison Aubrey - 2015 square

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Source: 10,000 Steps Per Day? Fitness Trackers Push It, But How Many Do You Really Need? : Shots – Health News : NPR

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10 Ways To Distribute One Piece of Content (Besides Social Shares)

Long gone are the days of the old publish-and-pray method of content distribution. And even if it ever did work — it was far from effective. Today, planning the actual distribution of the content you’ve spent so many hours and resources expertly creating is just as critical to your marketing strategy as the quality of the content itself.

Unfortunately — for audiences and marketers alike — too many would-be content marketing rockstars give themselves a nice pat on the back for sharing content on Twitter and Facebook and calling it a day. So before you toast to your status as a progressive marketer who also publishes on LinkedIn and posts on Reddit, consider this: There are dozens, if not hundreds, of methods for content distribution beyond social that you might be overlooking.

But we’re not about to leave you empty-handed. Below you’ll find 10 creative ways to distribute your content — with a little bit of background to set the stage.

The Content Distribution Strategy Experiment

A few months ago, my team — the marketing department at Influence & Co. — sat down for a meeting to accomplish one mission: to come up with more than 50 ways to distribute one piece of content, which was our latest industry research report, “The State of Digital Media.”

We spent a lot of time surveying editors. We analyzed millions of pieces of published content and pored over the results, before we created, designed, and edited this report. We knew our findings were valuable to our audience, so the last thing we wanted to do was publish this report, share it on Twitter a few times, and let it collect dust.

So we gave ourselves one hour, four cups of coffee, and a huge whiteboard — and got to work brainstorming creative ways to distribute this content.

First, we divided our distribution tactics into different categories, based on the departments they benefited, the goals they achieved, and the extra resources they required. For example, the tactics that leveraged our publication relationships would fall under marketing and sales enablement categories. Those with a more educational perspective, on the other hand, were a better fit for HR, because they complemented that department’s recruiting and training efforts.

You may like to read this: https://blog.ppcmage.com

With a whiteboard full of over 50 ideas, we began executing our new distribution strategy — and just four months after the launch of the report, we already saw impressive results. When we compared that to the performance of a whitepaper we previously published, we found that this experiment resulted in a nearly 150% increase in page views, and a nearly 40% increase in submissions.

To help you get more creative — and effective — in your content distribution, here are 10 unique ways to distribute content, broken down by department.

10 Ways to Distribute Content Beyond Social Shares

Marketing

As marketers, many of us frequently think about content distribution tactics that fit within — and give a boost to — our marketing goals. Among them are the obvious and necessary tactics like social sharing, but there are others that can help you achieve greater brand awareness, influencer relationships, industry leadership, audience engagement, and more.

1) Personalized emails

Segment your email list down to the exact audience that would benefit most from your piece of content. Write a custom email to each of these audience members to add a level of personalization to your message. Explain what the content is, and why you think he or she will enjoy it. Personalized emails have shown a 6.2% higher open rate than those that aren’t.

2) Guest posting

Write an article that discusses — in a non-promotional way — the key findings or points within your content, and send it to the editor of an online publication that reaches your target audience. But be strategic about it. Make sure the publication not only helps you achieve your own reach goals, but also, has something to gain by sharing your insights, from your particular brand.

3) Influencer outreach

Reach out to relevant influencers in your industry for quotes to include in your content, and send them the piece once it’s published for them to share with their networks. Remember, personalization plays a role here, too — being able to personalize and segment emails is one of the most effective tactics for about 50% of marketing influencers.

Sales Enablement

The Influence & Co. sales team uses content just about as much as — if not more than — our marketing department. Our reps use it at every stage of the buyer’s journey to educate, nurture, and engage leads, and overcome objections with prospective clients. Use one of these distribution methods to do the same for your team.

4) Follow-up emails

Encourage your sales team to include a link to your content in their follow-up emails to prospective clients, to answer their questions and position your company as a resource they can trust. Note: This tactic works best when the content you create is educational and addresses specific questions or concerns your leads have — and is actionable enough for them to immediately apply it to their own plans or strategies.

5) Lead interviews

Work with your sales reps to identify prospective clients you can interview for your content. Include a quote in your content, and share it with them once it’s published. Not only can that keep your leads engaged over time, but they’ll appreciate the opportunity to be featured — and you benefit from the additional exposure to their networks when the content is shared with that audience.

6) Proposal references

The best proposals are often supported with relevant data that corroborates the solutions you’re suggesting to a prospect. And while we suggest citing a variety of authentic, reliable sources — otherwise, you might look biased — referencing your own research content can be effective. Not only is it another way to distribute your work, but also, it illustrates the time and thought your company has invested in this school of thought.

That said, some prospective clients like proposals to be brief. In these cases, if you preemptively anticipate additional questions, you can amend your proposal with a link to the content as a source of further reading and information.

Client Retention

Marketers who overlook their current customers in favor of prospective ones risk missing out on a major opportunity. Keeping in touch with your current clients and helping your customer service teams do the same can have a positive impact on both the customer lifetime and the potential for referrals — so don’t forget these internal distribution methods.

7) Client drip campaigns

If your content is related to your clients’ respective industries, or products and services, sharing it with them can enhance your collaborations and further nurture that relationship. Remember, it’s called client retention for a reason — you want to continue being a valued resource and partner for your existing customers. Consider creating something like an email campaign that uses your content, to continually educate and engage your clients.

8) Email signatures

Encourage your customer service reps or account management teams to feature your content in their email signatures. That can help to keep those cornerstone pieces of content top of mind for both current and prospective clients each time they receive an email from someone on your team.

Recruitment

People want to work with trustworthy companies that are true leaders within their industries. Content can communicate expertise and build trust. In fact, we used content to hire more than 30 people in one year.

But for many teams, unfortunately, content is often most underutilized in the areas of employer branding and recruitment marketing. Take advantage of content in HR with these tactics.

9) Content-rich job listings

Include your content in job postings. HubSpot, for example, links to its Culture Code at the end of every job description. By providing educational content up front, applicants can gain a more comprehensive understanding of your industry and how your company approaches it — directly from you.

10) Interview materials

When a job candidate progresses to the next step in the hiring process, share your content with her prior to the following interview, and ask her to come prepared to discuss it. That helps to get your content in front of qualified people in your industry — plus, it gives you the chance to talk in-depth about the concepts and ideas behind your marketing strategy. Even better: It can help you weed out candidates who don’t follow directions.

Whatever tactics your team uses, the most important thing to remember is that content distribution shouldn’t be an afterthought. With the right distribution strategy in place from the beginning, your team can more effectively put your content to work for you, reach more of the right audiences, and drive results for your company.

https://i0.wp.com/onlinemarketingscoops.com/wp-content/uploads/2022/12/kelseymeyer.jpg?resize=78%2C78&ssl=1

By: Kelsey Meyer

Source: 10 Ways to Distribute One Piece of Content (Besides Social Shares)

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How to Turn Your Company’s Purpose Into Action

The best advice is easy to understand, but difficult to execute, according to Marshall Goldsmith, executive coach and author of Triggers, Mojo, and What Got You Here Won’t Get You There.

In a virtual keynote address to Inc. 5000 honorees this week, Goldsmith explained that while coaching leaders at companies such as Ford, Pfizer, and the Mayo Clinic, he learned that it’s easy to dismiss the simplest of leadership strategies because they sound too easy. But it’s often the simple strategies that make the biggest difference for founders because they’re easier to commit to long-term.

“You’re a CEO, you’re a very busy person, you don’t have a lot of time. If I gave you stuff that sucks up too much of your time, you’re not gonna do it anyway,” Goldsmith says, adding that this tried-and-true method is still one worth teaching today because of its proven success.

Here, Goldsmith shares a simple method to becoming a more effective leader.

1. Get in the habit of asking for input.

Goldsmith argues that leaders don’t ask one simple question enough: How can I be better? Leaders should get in the habit of asking how they can be a better manager, team player, and salesperson. Many times, your employees and peers will point things out to you that aren’t even on your radar.

Something he learned from management consultant Peter Drucker stood out to Goldsmith when it comes to asking for feedback. “He said, ‘The leader of the past will have to [explain] to leaders of the future when they ask why we manage knowledge workers when they know more than we do,” Goldsmith says. In other words, never stop learning from your employees and peers.

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2. Listen to the input–don’t debate it.

Once you ask for input, Goldsmith says to fight every urge to give your opinion and to instead listen intently. Whatever feedback you get, take notes, say thank you, don’t judge, and don’t make too many promises. Instead, Goldsmith suggests you say, “I’m going to involve you and the others involved and follow up with you.”

One important thing for leaders to keep in mind is that leadership is not a popularity contest, and therefore you shouldn’t feel obligated to satisfy everyone. “You never promised as a leader to do everything people suggest,” Goldsmith says. “You promised to ask and listen.

3. Follow up.

This is where you act on what you promised. The key to making change, according to Goldsmith, is that you have to follow up and stick with it.

“You don’t get better when you listen to a speech. You don’t get better because you read a book,” he says. “You have to work at it, follow up and stick with it.”

By: Teresa Xie, Editorial intern, Inc.@resate_z

Source: How to Turn Your Company’s Purpose Into Action | Inc.com

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