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Popeyes Chicken Sandwich, Now A Sell-Out, Is A $65 Million Marketing Win

You couldn’t watch a television news program or scour Twitter or Facebook the past week without spotting some mention of Popeyes fried chicken sandwich. But how did that translate to marketing value?

Awfully well, as it turns out.

Apex Marketing Group estimated Wednesday that Popeyes reaped $65 million in equivalent media value as a result of the Chicken Sandwich Wars.

The firm, based outside Detroit, defines that as the price a company would have to pay to purchase the attention it received for free.

Apex takes into account television, radio, online and print news reports, as well as social media mentions.

The evaluation was conducted from Aug. 12, when the sandwich went on sale nationally, through Tuesday evening, yielding 15 days’ worth of data.

Today In: Consumer

The $65 million figure is nearly triple the $23 million in media value that the sandwich generated in its first few days on sale, according to an earlier Apex estimate.

On Tuesday, Popeyes announced that the chicken sandwich would be sold out by the end of the week at its U.S. restaurants.

But it says it is scurrying to bring back the chicken sandwich as a feature of its regular menu, not simply a limited-time offer.

“It is a permanent menu item,” Dana Schopp, a Popeyes spokesperson, said Wednesday.

Eric Smallwood, the president of Apex Marketing, says the chicken sandwich’s media value built relatively slowly in the days right after it went on sale.

The big jump in media value came when news outlets began running taste tests comparing the sandwich with other fast food companies’ chicken offerings.

That coincided with social media and news reports that Popeyes restaurants were running out of sandwiches.

The Chicken Sandwich Wars have been a godsend to Popeyes’ owners, Restaurant Brands International, in their effort to raise the chicken restaurants’ profile.

RBI bought Popeyes in 2017, and has been on a drive to expand Popeyes 3,000 outlets world wide. It recently announced a Popeyes push into China.

“Popeyes is not top of mind when it comes to fast food,” Smallwood said. But thanks to the chicken sandwich, “now everybody’s looking and asking, ‘Where’s the closest Popeyes?'”

The attention that Popeyes received could not have happened a decade ago without social media, Smallwood said.

As soon as a company launches a promotion that is noticed in Twitter, Facebook and Instagram, “it picks up, and it explodes from there,” he said.

Until Popeyes launched its sandwich, Chick-fil-A was considered the fast food industry gold standard in chicken sandwiches.

McDonald’s franchise holders recently pleaded with the company to give them a sandwich that could compete with Chick-fil-A’s offering.

Now, “Popeyes comes in and steals some of the glory,” he said.

Some Twitter users have criticized the company for running out of chicken sandwiches so fast. On Tuesday, Popeyes said that it had sold the allotment it expected to have through the end of September.

But Smallwood said that’s an acceptable excuse. “Running out of a supply is ideal economics,” he said.

Depending on how Popeyes handles the sandwich’s return, “there will be a boost” to its business, Smallwood predicts.

But he doesn’t think Popeyes should handle the sandwich any differently than it already has. “I don’t want to spoil their recipe,” he says.

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I’m an alumni of the New York Times and NPR. I learned to cook from my mom, and studied with Patricia Wells and at Le Cordon Bleu. E: vmaynard@umich.edu T: @mickimaynar

Source: Popeyes Chicken Sandwich, Now A Sell-Out, Is A $65 Million Marketing Win

When Popeyes launched its fried chicken sandwich on August 12, it got a lot of positive attention — the Twitter announcement got more than 31,000 likes, which is pretty impressive considering that their posts usually get less than 400. What the world didn’t know was that tragedy was soon to strike. Popeyes ran out of chicken sandwiches before the month was over. But what’s the real reason it disappeared? And when will the Popeyes chicken sandwich be available again, if ever? To find out, we have to go back to the beginning. For the longest time, Popeyes only sold chicken pieces and tenders, with no sandwiches on their menu. They have a loyal fan following nonetheless, including the late Anthony Bourdain, who is said to have once eaten at a Popeyes buffet for three days in a row. The Popeyes chicken sandwich, made with their signature crispy fried chicken on a spicy mayo-slathered brioche bun and topped with pickles, was bound to be a hit with fans, but it had a few competitors who wanted to make their presence known when the newcomer started getting attention. Chick-fil-A, a big name in the chicken sandwich game, was compelled to tweet out an equation alluding to the fact that they have the original chicken sandwich, stating: “Bun + Chicken + Pickles = all the [love] for the original.” Popeyes wasn’t having it, tweeting a simple “… y’all good?” in response. While Chick-fil-A’s tweet got more than 23,000 likes, the reply from Popeyes got almost 325,000. Round one goes to Popeyes. Wendy’s, with its notoriously on-point Twitter game, also tried to get in the fight, posting a tweet that said: “Y’all out here fighting about which of these fools has the second best chicken sandwich.” But once again Popeyes’ reply — “Sounds like someone just ate one of our biscuits. Cause y’all looking thirsty.” — got way more engagement from customers. The fast food chicken sandwich war has officially begun. It’s not just social media hype, either. The masses seem to agree that Popeyes chicken sandwich really is superior to Chick-fil-A’s chicken sandwich, calling it better and cheaper. CBS This Morning’s Gayle King, who called 15 different Popeyes locations trying to get her hands on one, said on her first bite, Even celebrity chef Emeril Lagasse gave his version of a five-star review. He posted on Twitter that he was about to try the Popeyes chicken sandwich, and when a fan asked what he thought of it, Lagasse replied with two explosion emojis, the picture version of his famous catchphrase. But not everyone managed to try one of the chicken sandwiches. Just 15 days after they launched, Popeyes made an announcement on Twitter, dashing the dreams of hopeful diners. “Y’all. We love that you love The Sandwich. Unfortunately we’re sold out (for now).” A Popeyes spokesperson told CBS why the sandwich sold out so quickly, explaining: “The demand for the new Chicken Sandwich in the first few weeks following its launch far exceeded our very optimistic expectations. In fact, Popeyes aggressively forecasted demand through the end of September and has already sold through that inventory.” The chain hasn’t said exactly when the Popeyes chicken sandwich is coming back, only that they, along with their suppliers, are quote, “working tirelessly to bring the new sandwich back to guests as soon as possible.” If you want to know the second it becomes available, you can download the Popeyes app and enable push notifications. You’ll get an alert as soon as the sandwich hits stores, so keep gas in your car and a go-bag by the door, because you never know when the call might come. And don’t worry — once the Popeyes chicken sandwich becomes available it won’t be disappearing again. According to a Popeyes spokesperson, the chicken sandwich is permanently on the menu. That’s great for fans of the chain, but the question remains: What are we going to do with ourselves while we wait for its return? Watch the video to find out the real reason Popeyes ran out chicken sandwiches! #Popeyes #Chicken #ChickenSandwich

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Booze-infused pudding is the adult Jell-O shots we didn’t know we needed

 

(MORE: This ice cream shop satisfies our inner child’s fantasy)

The inspiration for these creamy spoonfuls of gelatinous booze came from founder Kelli Lipson’s college love of classic Jell-O shots, she told “GMA.”

“I was in college and I used to make Jello shots, and everyone really loved them, so the idea kind of always stayed with me,” Lipson said.

Lipson said she combined her heart for Jello shots with her love of cooking to create her original line of booze-infused pudding and Jello recipes that are sure to be a hit at any adult party.

“I went to go work for Food Network star Sandra Lee and from there I kind of just built on the idea ad I wanted to create something that adults could really enjoy and that was a treat made for them,” she said.

(MORE: Boozy ice cream cocktails and sundaes that will up your dessert game all summer)

The best part is the flavors — from Spike Cake to Nutella Latte to Cranberry Cosmo — there’s definitely something for everyone. Each shot contains 5% alcohol.

They also come in specially packaged, ridiculously Instagrammable mini jars, which is why you may have seen them popping up on your feed.

“We’ve done a lot of collaborations with different influencers,” Lipson said.

 

Source: Booze-infused pudding is the adult Jell-O shots we didn’t know we needed

Thailand Supermarket Ditches Plastic Packaging For Banana Leaves

Banana leaves used for packaging at a Thai supermarket

A Thailand supermarket came up with a genius way to reduce plastic packaging: wrap its produce in banana leaves instead.

The banana leaf packaging comes from the Rimping supermarket in Chiangmai, Thailand. A real estate company in Chiang Mai, Perfect Homes, posted photos of the banana leaf packaging to their Facebook page and it quickly gained widespread attention.

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Perfect Homes Chiangmai

Of the 9 billion tonnes of plastic ever produced, only 9% has been recycled. This, along with projections of rapidly increased plastic manufacturing, has led to global attention to single-use plastics.

The United Nations Environment Programme estimates that by 2050 there will be 12 billion tonnes of plastic in landfills, the environment, and oceans. Of this waste, cigarette butts, plastic drinking bottles, food wrappers, and plastic grocery bags are the biggest contributors.

Global plastic waste generation from 1950 to 2015.

Global plastic waste generation from 1950 to 2015.

United Nations Environment Programme

The use of banana leaves instead of plastic for packaging vegetables is a great way to reduce single-use plastic. While it looks like they use some plastic for adhering the label, this method significantly reduces the amount of plastic required. They are simply wrapped in a banana leaf and secured using a flexible piece of bamboo. Banana leaves are a great alternative to plastic as the leaf is large, thick and supple enough to be folded.

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Perfect Homes Chiangmai

One thing to consider is the relative cost of plastic versus banana leaves. In tropical locations, banana leaves are readily available locally and could be acquired for free depending on the quantity needed. In more temperate locations the use of banana leaves could be significantly more expensive than plastic. However, using local biodegradable products could be a good alternative in locations where bananas don’t grow.

The use of banana leaves to wrap food in has a long history. In some tropical regions of Mexico, tamales are wrapped in banana leaves. Hawaiians use banana leaves during pig roasts to protect the pig from the hot lava rocks. They are also used to wrap sticky rice in southeast Asia.

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Perfect Homes Chiangmai

Trevor Nace is a PhD geologist, founder of Science Trends, Forbes contributor, and explorer. Follow his journey @trevornace.

I am a geologist passionate about sharing Earth’s intricacies with you. I received my PhD from Duke University where I studied the geology and climate of the Amazon. I a…

Source: Thailand Supermarket Ditches Plastic Packaging For Banana Leaves

How Many Extra Calories Are You Getting From Food At Work – Bruce Y. Lee

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Apparently a fair number of people take a lot of %#$% at work and eat it too.

Yesterday at the Nutrition 2018 meeting in Boston, Stephen Onufrak, an epidemiologist at the Centers for Disease Control and Prevention (CDC), presented what he described in a press release as “the first national study to look at the food people get at work.” Nutrition 2018 is the American Society of Nutrition’s annual meeting. Onufrak also indicated that “our results suggest that the foods people get from work do not align well with the recommendations in the Dietary Guidelines for Americans.” This is a polite way of saying nutritionally some of it may be %#$%.

For the study, Onufrak and his colleagues analyzed data from the United States Department of Agriculture (USDA) Food Acquisition and Purchasing Survey (FoodAPS), administered to a nationally representative sample of American households. The data included what food and beverages 5,222 employed adults had indicated they had purchased and “acquired” for free at work over a 7-day period.

During the week, 8% of respondents had purchased food or beverages at work during the week, and 17% had acquired it for free. Those of you skilled in the art of acquiring food for free know that potential sources include the communal coffee machine, catering for meetings, birthdays and other celebrations, and that person or persons in the office for whom baking is a hobby or emotional outlet.

Free food may sound good but it accounted for 71% of all of the calories acquired at work. (Those who got food or beverages at work, got an average of 1277 calories from work). Also, food from work, whether purchased or obtained for free, tended to be “high in empty calories, sodium, and refined grains and low in whole grains and fruit.” And surprise! The leading foods were “pizza, soft drinks, cookies/brownies, cakes and pies, and candy.” Not exactly broccoli florets and kale.

Thus, with all the pizzas and pies around, what this study suggest is that you may want to shut your pie (you know what) at work. There are a lot of distractions around you such as the conversations that you are having, the other people that are walking around, the cat videos on your computer screen, and oh, of course, the work that you have to do. You may not realize or be keeping track of the extra calories, salt, fat, sugar, and other bad stuff that is going into your mouth.

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Remember, you spend a lot of your waking hours (and in some cases sleeping hours) at work. Thus, workplace food can really affect your diet. What, then, do you do besides convincing the baker in your office to find a different emotional outlet? Here are some possibilities:

  • Don’t talk to or interact with anyone: You can reduce your chances of getting free food by hissing at everyone when they see you. Of course, this could have other negative consequences.
  • Eat selectively: When food comes around, pay attention to its nutritional content.
  • Don’t position yourself close to food: If your desk is in the office kitchen, then that not only is a bit odd (assuming that you don’t do kitchen-related work) but also makes you more likely to eat unconsciously.
  • Convince your workplace to bring or offer healthier options: It may not seem appealing to be known as “that kale guy who took our pizza away” or the woman who “made the workplace grapes again instead of cakes the workplace again.” But in the long run people may thank you.
  • Be careful about drinking at work: Not just drinking alcohol but anything sugar-sweetened. Beverages can be a prominent source of empty calories and sugar.
  • Eat when you are not at work: Don’t regularly rely on free food for your meals.
  • Pack and bring your food: This requires some time, planning, and organization. That’s why fast food is called fast food. One possibility is to form a “foodpool” with some co-workers and take turns preparing food for each other. Just make sure that your “foodpool” doesn’t have more than a hundred people because it may be overwhelming when it is your day to bring the food.
  • Scout out places around the workplace that serve healthy food: This could also get you to walk around more.

Finally, keep in mind, you often get what you pay for nutritionally. Workplaces may try to save money by getting cheaper and more convenient foods and beverages, which tend to be highly processed and higher in salt, sugar, fat, and artificial ingredients. You may still be able to find healthy food at work but may have to work at it.

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