Sustainable Payments The Next Frontier

In providing the fuel and rails for the modern economy, the potential for payments to impact on sustainability cannot be underestimated. As rapid, global digitization continues to transform all aspects of our lives, payments are pivotal: almost every digital activity relies on a payment system.

As a result, there is a responsibility incumbent on payment providers in funding and increasing awareness to sustainability.

Amongst both businesses and consumers, there is also a greater awareness of the role of sustainable finance, which is playing an increasingly critical part in influencing investment decisions. ESG (Environmental, Social and Governance) initiatives undertaken by payments can play a huge role in influencing these decisions.

Why is a sustainable payments industry important?

Firstly, necessity. The pandemic has significantly changed the structure of the economy, causing a decline of physical cash and digitizing businesses – all contributing to the reduction of reliance on carbon emitting processes.

The second reason is consumers. Regardless of industry, consumers are increasingly choosing businesses that share their environmental goals.

Consumers are also influencing investor pressure. Businesses are now looking to invest in environmentally friendly ways: two out of three French and German retail investors say they will invest in sustainable ways even if there is cost involved2. This is also visible in the green bond market, in 2022 green bond issuance has increased 49% year-on-year, with the market set to hit $1 trillion globally in 20213.

The third reason is regulatory. Increase in regulations, especially within Europe, is driving transparency in this space, with change being brought about thanks to the Paris agreement, COP 26 and other targeted regulations.

Challenges in the sustainable payments industry

  • Greenwashing
    Different standards, definitions and regulations can cause confusion and allow ‘greenwashing’. Incoming regulations will force industry standards and transparency, but rising focus on greenwashing is driving financial institutions to take a more cautious to ESG-linked products and solutions.
  • Geopolitical tensions
    World events can have a ‘butterfly effect’, increasing cost of living. This can result in challenges such as an impact on consumer demand, and the likelihood of consumers choosing green options when faced with financial insecurity.
  • Unintended consequences
    If not managed carefully, sustainable financing could cause unforeseen negative effects on society, such as job losses as a result of cutting finance to fossil fuel industries. Other unintended consequences for green initiatives should also be considered, for example by-products of electric cars including toxic and non-recyclable batteries.

How is J.P. Morgan making payments environmentally sustainable?

The payments scope is wide – stretching across every conceivable industry. As a common denominator between these industries, we have undertaken a program of workshops and client meetings to  recognize and support ESG needs, which vary considerably between industries. Environmental efforts are  concentrated for technology, media and telecoms as well as consumer and retail, diversified industries and natural resources. However, healthcare, utilities and public sector, alongside Financial Institutions, are targeting their focus on social and governance concerns.

Our approach to ESG management includes having robust governance systems, risk management and controls at a firmwide level. Equally important for us in J.P. Morgan is the social aspect –  investing in our employees and cultivating a diverse and inclusive work environment, and working to strengthen the communities in which we live and work.  At J.P. Morgan, we are advancing sustainable solutions for our clients and within our operations in several ways:

  • Minimizing the environmental impacts of our physical operations
  • Maintain carbon neutral operations since 2020
  • Transition J.P. Morgan’s fleet to electric vehicles by 2025
  • 100% paper purchased from renewable sources and reduce office paper by 90%
  • Working with organizations to advance sustainable development

Financing positive ‘green’ solutions. We are aiming to finance and facilitate more than $2.5 trillion over 10 years to advance climate action and sustainable development, including $1 trillion for green initiatives.

Last year, J.P. Morgan released the 2030 emission reduction targets for the Oil & Gas, Electric Power, and Auto Manufacturing financing portfolios4. In addition, we have expanded our financing restrictions on activities such as oil and gas development in the Arctic.

Specific to payments, we are developing financial solutions that drive action on climate change and generate other positive environmental impacts. In sustainable Supply Chain Finance in particular, our compelling alliance with Taulia and Ecovadis provides a sustainable SCF program that assesses sustainability of suppliers and offers tired pricing based on rating.

Based on our conversations with multi-national corporates in Europe, it is clear that sustainability sits at the heart of their corporate strategy for the future.

Every company has become a climate company in its own right, as we all work towards a common goal of limiting the impact of climate change. At J.P. Morgan, we would like to reiterate our commitment to supporting our clients, communities and colleagues by working towards a new frontier of sustainable payments where we not only invest in our platforms but in our planet.

Source: Earth Day 2022 – Sustainable Payments | J.P. Morgan

Related contents:

Hellenic Bank: Green loans and social practices for a sustainable futureRich countries must do their part in fixing climate change – UK Premier The New Times

2030 Agenda for Sustainable Development: Malaysia forwards three proposals to boost international cooperation Malay Mail

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How Media Companies Can Use AI To Keep And Win Subscribers

Think of your favorite movie as a kid, say in the first 10 years of your life. Now think of your favorite movie from the past decade. Do you have one? Do you have 100?

In a world with basically infinite content, choice is one of our greatest joys—and frustrations. With each passing year, consumers seem to grow more fickle and demanding, regularly moving to the platforms and publications that offer not only the best catalog but also the best customer service, content experience, user interface, and bang for the buck. And even these features may not be enough, as the recent upheaval among the major streamers has shown.

Holding on to viewers, readers, and listeners has become more important than ever. Yet most consumers can only maintain so many subscription services at once. The goal for media companies needs to be to sustain their interest, and with as much share of the consumer’s wallet as possible.

As such, churn is now the most prominent enemy of the media and entertainment industry business model. Consumers can be mercurial, sensitive to price and changes in content catalogs. Just as adding a service has rarely been easier, so is dropping one, which consumers have shown themselves more than willing to do when a channel is no longer serving their needs.

With these challenges front and center, leading media and entertainment companies are increasingly turning to data analytics and personalized content recommendations to improve customer experience and retention. In the dog-eat-dog digital world, it’s no longer the loudest bark that gets the most attention. It’s about pairing the right breed to the sensibilities of a specific person, and having the best stable of information and offerings to make that match and keep it going.

As subscriptions have risen, so has churn

A good example of the challenge of churn can be seen with streaming video. Deloitte performed a series of surveys in 2020 to gauge how consumers were changing their media consumption habits amidst the pandemic.

In January 2020, the average consumer in the United States subscribed to three paid streaming services; by October 2020, the number of subscriptions had risen to five. Overall, a positive development for media, but with the increase in subscriptions came a commensurate increase in churn.

In January 2020, Deloitte found that only 20% of people who had subscribed to a paid streaming service had cut at least one of those services in the past 12 months. By October, that number more than doubled, with 46% of consumers canceling a streaming service in the preceding six months. And at that time, 34% of consumers said that they’d both added and canceled a streaming service since the pandemic started.

Why did viewers churn? Deloitte noted that 62% of people in 2020 who had signed up for a service and then canceled it had done so because they signed up to watch a specific show, then canceled the service when they’d finished watching it. Price, as always, was also a big factor. In October 2020, 31% of people who canceled a service did so because it was too expensive. Another 28% canceled because a free trial or discount period ended. About 21% cut the service because of a lack of content they found interesting.

No matter how focused on addressing churn a company may be, what can they do when the whims of the consumer are so sensitive and fluctuate wildly?

Companies need to find ways to anticipate what their audiences want at least as well as the audience does—and certainly better than their competition. Two of the best defenses against churn are having an organized data platform, then using that data to personalize content recommendations and customer experience.

Data maturity is the first step to mitigating churn

Data maturity is the ability to have accurate and reliable data that can be utilized through cloud platforms, with advanced analytics informing every decision. It is one of the most important steps for media and entertainment companies to take in the effort to mitigate churn

In our experience working with companies as varied as Spotify, The New York Times, Major League Baseball, and Hearst, the first step to achieving data maturity is building a company culture where data is prioritized within the strategic business framework, and where funding is allocated to technology and human resources to build a mature data ecosystem.

Data maturity should not be a bolt-on to existing practices, but needs to become central to the company’s strategic business goals. Companies that have achieved data maturity tend to have specific teams or centers of excellence that manage goals, strategy, and tactics of the organization’s data framework.

In a 2020 survey by EY Global Media & Entertainment, 62% of media and entertainment executives said they saw the increasing availability of data as an opportunity. About 56% prioritized first-party data, versus only 13% who prioritized third-party data. When asked about their top three data priorities, 44% said that the consolidation of customer data was a top concern. About 40% said developing proprietary data sources was a priority, while 39% prioritized improving the relevance of data.

Consolidating data out of data silos to a unified data platform is the biggest challenge that most companies will face when building a roadmap to data maturity.

A report by Deloitte in partnership with the Google News Initiative on how news and media companies can achieve digital transformation through data outlined some of the technologies that companies can adopt to achieve data maturity. Two elements are required. First, media and entertainment companies need to be able to collect and store data that they are gathering from their planet-sized audiences and users with the tools listed below.

  • Data management platform (DMP) helps to manage first-party data segments and integrate third-party data and push data to other systems.
  • Data lake or warehouse, a central repository of data from multiple sources.
  • Cloud storage for reliability, security, and scalability.
  • Customer relationship management (CRM) the backbone of customer data that records and tracks user interactions with registered subscribers.
  • Customer data platform (CDP) to record and track customer data across platforms and devices.

Second, companies need to make sense of all that data and derive actionable insights from it.

  • Data analytics and reporting tools that can collect, organize, and analyze data from multiple sources.
  • Artificial intelligence and machine learning tools. Derive even more insights through AI/ML-enabled capabilities such as computer vision, speech and object recognition, and text translation.
  • Propensity modeling helps build a better understanding of customer preferences, fulfilling the key elements of personalization to prevent churn.

Below we describe some of the unique data sources available to media and entertainment companies and how it can be applied to artificial intelligence and machine learning.

Media and entertainment have unique data sources

Media and entertainment companies can improve personalization by tapping two unique sets of data particular to the industry: media content and audience behavior.

Media content includes easily identifiable metadata such as the title, headline, genre, topic, or format of a piece of content. But media data can also include context of the actual content itself.

For instance, AI tools like object recognition and computer vision can detect items within a movie and then add the description of the object to the searchable metadata of the content. If a television show contains a border collie, the AI can recognize the good dog and surface the show in a search for “shows with dogs.” Or with speech recognition and translation, AI can build a data set of the dialogue within a movie and make certain keywords part of the search for that show.

Behavioral data of the audience can be used in a variety of ways. Data can come from many different sources including a person’s location, device, browsing and scrolling, user profile, engagement, billing preferences, purchase and support history. Companies can help personalize experiences with this data by understanding how people interact with content and how best to engage with them, such as what times of the week are best for push notifications or when a person might be most amenable to a content recommendation.

Using artificial intelligence to personalize user experience

If you’ve ever wondered how your favorite streaming service seems to so uncannily know what you want to watch—even better than you might—the answer is probably some clever AI. Personalization is the practice of combining the new, massive datasets outlined above with machine learning and artificial intelligence to create experiences tailored to the specific needs and behaviors of an individual person.

Personalization is often associated with content recommendations. For example, about 70% of what is viewed on YouTube comes from a personalized recommendation. Certain streaming services are known to have some of the best content recommendation systems in the business. The goal with the personalization of content is to surface a new show, video, movie, podcast, song, band, album, article, or blog to the person at precisely the right moment.

Personalization is also an important element in search. Consider that with the right data inputs, two users searching for the same keywords could get vastly different results attuned to their consumption preferences. In both cases, content better suited to a person’s interest will keep them from looking around at other platforms or publications, helping to reduce churn.

The same is true for more traditional outlets, as well. Take a recent example from the (digital) pages of Newsweek. The publication’s chief technology officer, Michael Lukac, recently noted that “Google Cloud Recommendations AI has not only improved our click-through rate by 50% to 75% and subscription conversion rate by 10% but also allowed us to increase total revenue per visit by 10%.”

If you’re looking for more information about why personalization matters and how to bring it to your own services and experiences, discover more in our new ebook, Personalizing Media for Global Audiences.

Lluis Canet, Solutions Lead for Media Analytics and AI, Google Cloud

Source: Churn It Down: How Media Companies Can Use AI To Keep And Win Subscribers

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JPMorgan Says Bitcoin Is Undervalued By 28%, Says Cryptocurrencies Are Now A ‘Preferred Alternative Asset’

Bitcoin price action might not reflect it, but the leading cryptocurrency by market cap could be massively undervalued, according to a variety of fundamental metrics that focus on coin issuance. Any asset – be it stock, currency, commodity, or otherwise – goes through boom and bust cycles; bull and bear markets. These cycles are more rapid and take place more frequently in crypto than they do in traditional market counterparts.

The reason is both due to the always-on 24/7, global crypto market and the speculative nature of Bitcoin, Ethereum, and other top coins. Even with adoption taking place, they’re still far from achieving their potential.When speculative assets reach a peak of a bull cycle, they are typically far more overvalued than they should be, which causes such an extreme correction back down toward the “mean.” During bear cycles, speculative assets tend to overcorrect as things appear worse off than they actually are.

These tools are widely known, but when combined paint a clear picture that backs up any chance that the top coin by market cap is actually undervalued at $40,000 per BTC.

Despite the crypto slump, banking giant JPMorgan says bitcoin is massively undervalued. Maintaining its estimate of bitcoin’s fair value at $38,000, the bank today reiterated the assessment it gave the asset in February when the cryptocurrency was trading around $43,400. This price is approximately 28% higher than its current level of $29,757.

In a note to clients issued Wednesday, the bank has also stated that it is replacing real estate with digital, or crypto, assets as its preferred alternative asset class along with hedge funds, citing “potential lagged repricing” in private equity, private debt and real estate. Alternative assets typically refer to ​​investments that aren’t stocks, bonds or cash.

The appraisal is a nod of confidence to bitcoin, which is currently trading at less than half its all-time high of $68,721, and the broader category in general. In addition to rising interest rates and the fallout from the war in Ukraine, the cryptocurrency market is grappling with the $50 billion collapse of algorithmic stablecoin TerraUSD and its sister token LUNA. The total market capitalization of cryptocurrencies currently sits at $1.3 trillion, a dramatic decline from $3 trillion in November.

“The past month’s crypto market correction looks more like capitulation relative to last January/February and going forward we see upside for bitcoin and crypto markets more generally,” the bank’s strategists, led by Nikolaos Panigirtzoglou, noted in the report.

The strategists also believe that “the trajectory for VC funding would be crucial in helping the crypto market to avoid the long winter of 2018/2019”, which followed the initial coin offerings boom. Just today, Ethereum scaling startup Starkware raised $100 million at an $8 billion valuation and venture giant Andreessen Horowitz announced a $1.5 billion allotment for crypto investments as part of its larger $4.5 billion fund.

“Thus far there is little evidence of VC funding drying up post-Terra’s collapse. Of the $25 billion VC funding year-to-date, almost $4 billion came after Terra,” the strategists noted. “Our best guess is the VC funding will continue and a long winter similar to 2018/2019 would be averted.”

I report on cryptocurrencies and other applications of blockchain technology. I also edit the weekly Forbes Crypto Confidential newsletter and contribute to our premium research service

Source: JPMorgan Says Bitcoin Is Undervalued By 28%, Says Cryptocurrencies Are Now A ‘Preferred Alternative Asset’

Price Prediction: How Profitable Will These Coins Be? — Dogecoin (DOGE), Parody Coin (PARO), and Ripple (XRP)

In Defence of Cryptocurrency – Christine Lagarde, Are You Serious?

Gaming Projects You Should Know in 2022: Decentraland (MANA), Enjin (ENJ), and Pac-Man Frog (PAC)

These Undervalued Coins Could Be Your Ticket to Being a Millionaire: Polkadot (DOT) and Quitriam Finance (QTM)

Chronoly (CRNO) Takes Number 1 Spot at Project To Invest In 2022 Over Fantom (FTM) and Anchor Protocol (ANC)

The Nightly Mint: Daily NFT Recap

Bitcoin On-Chain Activity Throttled After LUNA Collapse

Bitcoin Consolidation Uninspiring, But Run To Near $33k On The Cards

Bitcoin Trading Volume Plummets Down From Recent Top

Bitcoin Sets Record Streak For Bloodliest Weekly Trend yet

JPMorgan: Bitcoin Is Undervalued; Says Fair Price Is 28% Higher

Market Sentiment Dangerously Negative As Crypto Fear Index Drops To Two-Year Low

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US pours $3.5 Billion Into Direct Air Capture Hubs For Carbon Removal

As part of its ambitions to move to a net-zero economy by 2050, the US Department of Energy (DOE) has been ramping up its plans to facilitate removal of carbon dioxide from the atmosphere and drive down the cost of the technology required to do so. These efforts are set to receive a massive cash injection, with the Biden administration announcing US$3.5 billion in funding for a set of regional direct air capture hubs.

The announcement follows a string of far smaller investments that began with $22 million in 2020 and a further $24 million last year, designed to accelerate research into carbon capture technology. As part of the the Bipartisan Infrastructure Law (BIL) signed by President Biden in November last year, the the DOE also announced its Carbon Negative Shot initiative. This is centered on deploying carbon capture technologies on a gigaton scale by 2050, by driving down the cost of carbon capture and storage to $100 per ton.

A gigaton is equivalent to one billion metric tons, and to put things into perspective, the world’s largest direct air capture plant currently collects around 4,000 tons of CO2 each year. Humans pump out around 30 billion tons each year, while a single gigaton is about the amount generated annually by the US’s entire light-duty vehicle fleet.

The DOE has today released a Notice of Intent, which acts as a kind of high-level draft ahead of an official funding opportunity announcement later in the year. The $3.5 billion in funding will go towards hubs that will act as regional centers for direct air capture projects, with applicants needing to demonstrate an ability to capture carbon from the atmosphere and store it. The DOE expects each of these hubs to permanently sequester a million metric tons of CO2 each year.

“The UN’s latest climate report made clear that removing legacy carbon pollution from the air through direct air capture and safely storing it is an essential weapon in our fight against the climate crisis,” said US Secretary of Energy Jennifer M. Granholm. “President Biden’s Bipartisan Infrastructure Law is funding new technologies that will not only make our carbon-free future a reality but will help position the US as a net-zero leader while creating good-paying jobs for a transitioning clean energy workforce.”

The project in question, the Regional Direct Air Capture Hubs program, is funded under the bipartisan infrastructure law and will involve the construction of four regional hubs for carbon dioxide removal.CO2 removal involves sucking carbon dioxide from the surrounding air and either storing it underground or using it for products that do not release it back into the air.

It is a separate process from carbon capture, which aims to prevent the initial release of emissions outright.“CDR is a key element in scenarios that likely limit warming to 2°C or 1.5°C by 2100,” the report states. “Strategies need to reflect that CDR methods differ in terms of removal process, timescale of carbon storage, technological maturity, mitigation potential, cost, co-benefits, adverse side-effects, and governance requirements.”

Source: US pours $3.5 billion into direct air capture hubs for carbon removal

Carbon removal is the process of removing carbon dioxide from the atmosphere and locking it away for decades, centuries, or millennia. This could slow, limit, or even reverse climate change — but it is not a substitute for cutting greenhouse gas emissions. This is because carbon removal is generally slow-acting and may not be able to be deployed at scales commensurate with society’s current greenhouse emissions. Carbon removal is sometimes referred to as carbon dioxide removal or CDR, and technologies for implementing carbon removal are sometimes called Negative Emissions Technologies (NETs).

Some prominent ideas for carbon removal include:

  • planting massive new forests (afforestation/reforestation)
  • using no-till agriculture and other practices to increase the amount of carbon stored in soils (soil carbon sequestration)
  • creating charcoal and burying it or plowing it into fields (biochar)
  • capturing and sequestering carbon from biofuels and bioenergy plants (bioenergy with CCS or BECCS)
  • spreading crushed rocks over land to absorb carbon dioxide from the air or exposing them to carbon dioxide-rich fluids (enhanced mineralization)
  • building machines that would suck carbon dioxide directly out of the atmosphere and bury it (direct air capture)
  • oceans-based methods, including:
  • spreading alkaline materials, such as lime, over the ocean (ocean alkalinization)
  • fertilizing selected areas of the ocean by spreading nutrients, such as iron, over the surface (ocean fertilization)
  • fertilizing selected areas of the ocean by pumping nutrient-rich waters from the depths to the surface (artificial upwelling)
  • accelerating the transport of carbon to the ocean depths by pumping surface waters downward (artificial downwelling)

More contents:

The trouble with negative emissions”.

The Oxford Principles for Net Zero Aligned Carbon Offsetting” 

Forests and climate change”.

Forest Protection & Climate Change: Why Is It Important?”

“Greenhouse Gas Removals: Summary of Responses to the Call for Evidence”

Managing woody bamboos for carbon farming and carbon trading”

“Carbon Farming

“Carbon Farming: Hope for a Hot Planet – Modern Farmer

Can Dirt Save the Earth?

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