Establishing the business value of your SEO performance as an agency is part of client relationship building. It’s also what keeps the churn rate low and the referral rate high. Yet, when it comes to reporting, why is it that some things get lost in translation? Picture this – an SEO agency just managed a […]
On long drives, I often find myself running two real-time mapping programs on my phone at once: Google Maps and Waze. The reason is that Google Maps seems to be a better, faster-loading map program that shows alternate routes on long trips more quickly. But Waze, which is actually owned by Google, has one feature I […]
On Tuesday, Google announced what appears, at least at first, to be a fairly monumental change to its Chrome browser: Over the next two years, it plans to “phase out support for third-party cookies in Chrome.” Third-party cookies are little pieces of code used by advertisers to track what you do online so they can serve […]
India is the world’s largest market for motorbikes, with two-wheelers making up 70% of all vehicles registered by its 1.3 billion residents. It’s these motorbike drivers, more so than car owners, that Google needs to please as it competes for mindshare in this emerging market. So when user research showed that motorbikers in India didn’t […]