3 Common Myths About SEO That You Need To Know

SEO is a strange beast. It is surprising how many people have never heard of SEO.  And of the people who have heard of it, many don’t really know what it is. While others know what it is, but have no idea what to do about it.

SEO stands for Search Engine Optimisation, which is a fancy way of saying… make your site easier for Google to find and feature higher in their search results leading to growth in sales, leads or brand visibility.

But of course, it’s not that simple. There are many moving parts in SEO, and those parts are constantly changing due to Google updates, algorithm changes, and improvements in modern technology. On top of that, there are many people online who claim to be SEO experts, but under the most cursory of scrutiny reveal themselves to be at best incompetent, and at worst complete charlatans.

Even the real experts will have different opinions on what works and what doesn’t, so with SEO being so nebulous, it’s no wonder there are so many myths floating around.We could literally write thousands of pages on this topic, but we don’t want to bore you. Instead, here are the top three myths about SEO and why you really should leave it to the professionals.

It’s all about keywords

Myth: Whatever your website sells, the more times you mention it, the more likely you’ll be featured on Google’s first page. Selling chess sets? Then fill your copy with the phrase “chess sets” over and over again. That’s what people are searching for, right? Makes sense to talk about it?

The Truth: Once upon a time in the early days of the internet, this tactic of keyword stuffing actually had some merit. But that was before Google got smart and wised up to what was going on. For at least the past decade, keyword stuffing has been pointless and anyone using it will have their site punished, and even run the risk of having it removed from the search listings altogether! Not something you want to happen as it’s not the easiest or quickest job to get back in the search results.

Google is all about providing the best service to its users. They want the best website for the job, and simply cramming your site full of keywords is not going to help. This was a very old SEO technique which was in an ethical grey area to begin with, but now results in a website being flagged as untrustworthy. If someone recommends this, then it’s a clue they’ve no idea what they’re talking about when it comes to SEO – so move on quickly.

You can simply pay for the same result

Myth: Forget about spending time and money on SEO! Simply pay for Google Ads and you’ll be at the top of Google’s first page anyway!

The Truth: No, that’s not how it works.

While Google Ads can be helpful, particularly alongside organic SEO if you’re targeting certain keywords or running a special promotion, buying Google Ads does not help your site rise in their ranking or get you more organic visitors.

Ok, so, you’re not at the top of Google’s first page “organically”, who cares, you’re still there, right? Well, yes, but that doesn’t mean people will click on your ad. In fact, depending on the topic, the click-through rate on Google Ads can be as small as 2%!

The good news is, those who do click will probably go on to buy something, but the bad news is, the second you stop paying for those ads, you stop appearing on the first page.

Getting to the top of Google’s search results organically is undoubtedly hard, but has longer lasting results and is definitely worth the effort. Organic results are simply trusted more as there are so many factors involved in getting your website there. A key attribute of successful organic performance is E.A.T. or Expertise, Authority, and Trust.

SEO is no longer important

Myth: SEO is dead. There’s no need to optimise your site because Google is answering people’s questions directly on their results page. Add to that their constant algorithm changes, the rise of social media platforms, and mobile technology, and there’s no point in spending all that time and money on optimisation.

The Truth: SEO is more important now than ever, and the reason is because of all those changes. Google receives a mind-blowing six billion search queries per day. That’s roughly two trillion a year. As more and more people find themselves online across the globe, the number of websites, businesses, and products is increasing exponentially.

All these sites are fighting for clients and customers, and Google needs some method to rank them. To visit your site, people must know about it, and more than 95 per cent of clicks go to the top four search results. This is why, if you want to make it to the top of their search results, it’s essential to have a customised SEO strategy.

Visitors turn into customers, and at the end of the day, that’s what makes a business successful.

SEO – best left to the professionals

SEO is an incredibly complicated discipline, shifting in practice, theory, and even definition, year to year. Getting SEO right includes combining a large number of tools, using best practices that are evolving frequently and constantly adjusting to the numerous Google updates.

Even the experts in the field need to be on their toes, constantly keeping ahead of the curve when it comes to updates, software, and Google’s list of do’s and don’ts. It’ really no wonder there are so many myths about SEO and the best practice out there.

Best practice SEO is definitely worth it when built on a strong foundation using good metadata, titles and descriptions, clear, concise headings, and a website optimised for the user. Then there are a large number of other factors – pagespeed, technical performance, lack of errors, page structure, user experience, structured data, backlinks, image optimisation, hosting, content delivery networks, mobile performance and many more. And of course, high quality, unique and informative content.

It’s a fluid, continuous work in progress, always changing and adapting to the demands of the digital horizon, and is never, ever, a one-time thing.So, in the end, what ranks best? What tweaks and twists can you do to get on that much sought-after, but all elusive first page of Google?

The basics are still the same as they were 20 years ago; select keywords (but not too many), create quality content that gives value to your audience, (not boring regurgitated words that offer nothing of value) and solid link-building (but not just to any old site).

To put it in simple terms, link building is the process used to get other websites to link back to your website. Building links is one of the many disciplines used in SEO as they indicate to Google that your site is a quality resource worthy of citation.

But alongside that, there are a thousand and one small nuances that constantly change over time, moving the goalposts for everyone. A good knowledgeable SEO professional will constantly educate themselves to keep up with the constant changes to Google’s algorithm and adhere to best practice within the industry, making sure they are doing their best for their clients to keep them in the game.

If you are thinking about implementing a customised SEO strategy to help your rankings in Google, please feel free to contact us and have a chat about what we can do for you and your business. We will break down the complexities of SEO into simple terms that you can understand.

We are a specialist inbound marketing agency with a range of clients across New Zealand and Australia. The Directors have over 15 years of experience in this space and our team bring specialist skills and years of experience to their roles.

We have been recognised by some of the largest content marketing and SEO organisations on the planet for our work including Content Marketing Institute, Copyblogger Media, Chief Content Officer magazine and a number of specialist SEO blogs. Our business approach is all about trust, transparency, a commitment to quality and representing our clients with integrity.

Gary Ireland

Gary Ireland

With experience in everything from graphic design to teenage counseling, Gary finally settled on writing as his main weapon of choice. “But writing is just one part of this job, which is why I love it so much. It’s hard to get bored with so many irons in the fire. If I’m not researching an article, I’m on Social Media, or working behind the scenes to optimise a site for Google’s latest algorithms. I learn something new every day, and each day brings with it new challenges.”

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Google Search Central

What are some of the biggest SEO Myths you see still being repeated (either at conferences, or in blogs, etc) Ryan, Michigan Have a question? Ask it in our Webmaster Help Forum: http://groups.google.com/a/googleprod… Follow us on Twitter: http://twitter.com/googlewmc Get notified of new videos on Google+: http://www.google.com/+GoogleWebmasters More videos: http://www.youtube.com/GoogleWebmaste… Webmaster Central Blog: http://googlewebmastercentral.blogspo… Webmaster Central: http://www.google.com/webmasters/

SEOlium The Online Search Engine Optimization Laboratorium

Performance of your website remains and is a strong ranking factor and is something which you need to focus on. Time and time again, Google has confirmed that websites which load faster rank better than those which don’t. In particular, this will become a stronger ranking signal as mobile search ranking. Mobile connections tend to be slower in general, thus website which have not been optimized for performance will tend to load even slower on mobile devices.

Speed being a ranking factor makes sense even from a user perspective – a fast, snappy website is a good user experience and the user metrics have now become core at ranking. Slow websites also tend to increase your bounce rate, which will negatively affect your rankings. If you want to optimize your website for speed, follow this easy (but detailed) guide on CollectiveRay which is sure to make your website load faster.

The first and foremost rule in search engine optimization is to offer value, but that is subject to feelings and emotions, hence – it’s always biased. In order to rank well within search engines – you have to provide clear signals that your pages are better than those of your competitors. There are a lot of strategies, tactics and best practices of how to achieve this, but the most important thing you can do is – optimize your content, make sure that everything you own and control is simply excellent.

Also, remember that search engines will rank the most important of the most relevant pages. This means that, for a search query, they will first pick up a set of relevant pages and then display them in result pages according to their importance and notoriety. On-page SEO is all about Creating or Enhancing relevancy signals for a webpage with respect to the search query. Having some experience in optimizing and promoting websites, we were able to deduce few rules that are essential and that helped us to prioritize our work process and increase our results. We hope these rules will help you too.

Before you start writing any piece of content (including title, meta description, image name etc.), you should know which problem you’re trying to solve, that is – what are people really looking for and which expressions have most search volume. You should also take the competition into account and choose the perfect balance between the most searched keywords and those with less competition.

You can do this research using plenty of tools, but the most popular ones are offered by Google (Search, Analytics, Webmaster Tools, AdWords, Trends etc.). When analyzing the competition – start by googling for the super-keyword and pay attention to their title, meta description, URLs and headlines and then make sure to create better versions. It is of utmost importance to have great URLs, titles and descriptions, as these are the things that make a search engine result snippet.

Most Shared regularly monitors millions of publishers around the globe and helps you discover social engagement signals and trends. Designed with editorial teams in mind, this tool can be used for a plethora of tasks: article research, journalist/blogger awards, competitive intelligence, media monitoring, marketing materials, donor reports, and more. For a sneak peek, visit Most Shared USA, France, Romania, Moldova, or SEO. Stay informed!

Source: SEOlium – the online search engine optimization laboratorium

75.9K subscribers
New to SEO? This tutorial shows you the basics of doing search engine optimization for your website to rank high in Google. Subscribe ► https://www.youtube.com/AhrefsCom?sub… First, what is SEO and how does it work? SEO stands for search engine optimization. By definition, it is the process of optimizing your website and webpages to get “free”, “organic” traffic from search engines like Google, Yahoo and Bing. As a business owner, blogger, or website owner, your job is two-fold: First, you need to make it easy for search engines to understand what your page is about and create content that matches what we call, the “searcher’s intent.” Second, you need to show Google and other search engines that your pages are ‘worthy’ of ranking. In this video, Sam Oh teaches the a 101 into the world of search engine optimization. There are plenty of clear examples and some basic (yet powerful) SEO tips to optimize a brand new website to rank #1 on Google (step-by-step). The techniques that are taught in this SEO training include: 1. Keyword research By doing keyword research, you can see the average number of times someone searches for a specific keyword phrase in Google each month. Often times, the query that you think will be the most popular is often far from the truth. Using tools like Ahrefs Keywords Explorer (https://ahrefs.com/keywords-explorer), you’ll learn how to use the “parent topic” of a term to determine the best keywords to target for your pages. You’ll also learn what not to do (ie. keyword stuffing). Keyword research gives you clues on the language you should use to let both Google and potential customers know what our page is about. There are a few vivid examples in here to illustrate the best practices on how to do keyword research. If you want to sharpen your keyword research skills, I highly recommend watching this series on doing keyword research in 2018 and beyond. https://www.youtube.com/watch?v=3zLBu… 2. On-page SEO On-page SEO is the process of optimizing web pages with the intention to rank high in Google. If you want to rank #1 on Google, then your on-page SEO will need to be right on. In this tutorial, you’ll learn 4 simple, yet highly effective tips to ensure you are following Google SEO best practices. Having optimized web pages will set the foundation for your success in search engine optimization. It will help Google understand what your content is about and help your customers find you. A few of the basic tips include: – Title tags – Meta descriptions – Heading tags (or H1 tags) – keyword usage – content creation – competitor analysis Learn more about our top 10 on-page SEO tips that actually work in 2018 and beyond. https://www.youtube.com/watch?v=ZWiNz… 3. Off-page SEO Off-page SEO is often referred to as link building. Link building is the process of getting other websites to link to your web pages. Basically, links act as “votes” or other people vouching for your website. Backlinks work in a similar way that you would refer your friend to buy a product from your favorite store because you’ve tried it, used it, and loved it. In general, the more quality backlinks you can get from relevant pages, the higher you’ll rank in Google. Sam will show you how to find backlink opportunities and the key technique that SEOs use to build links, which is through email outreach. I highly recommend watching our video series on competitor backlink analysis and link building here: https://www.youtube.com/watch?v=Io4ug… We also have another playlist on more “advanced” link building. https://www.youtube.com/watch?v=Ovu2Z… There’s a lot to learn with SEO marketing and we’re constantly adding new tutorials to help you learn and execute SEO in effective ways. Be sure to subscribe for more actionable tutorials and grow your SEO and marketing knowledge. https://www.youtube.com/AhrefsCom?sub… STAY TUNED: Ahrefs ► https://ahrefs.com/ YouTube ► https://www.youtube.com/AhrefsCom?sub… Facebook ►https://www.facebook.com/Ahrefs Twitter ►https://twitter.com/ahrefs #SEO #SearchEngineOptimization #SEOTutorial

Petes WP Blog Creator

Crushing Local SEO just got Easier, see proof inside. [Video]
Another Must Have Local SEO Tool. Yay It’s LIVE Pete’s new WPCreator Software is Here NEW – 3rd In Pete’s SEO Software Series for $1, Results will blow you away.Targeting Local SEO has never been easier, New Software $1.

The 3rd software in Peter Drews extremely powerful Local SEO Series is now in Beta release.

His first was the Google Site Generator.
Then he followed that up with his Mass Blog creator.
And now…

Introducing!!

His latest and greatest

“WPCreator”.

To date we are sending tons of powerful links to our own websites while ranking our Google Properties..

Now we’ve added MORE social signals into the mix.

Check out Petes latest video where he shows you why WordPress Blogs rank so strong in Google by adding these extra social signals to your own website will help it greatly in terms of ranking itself.

See this case study where he targets the most expensive Top suburbs in Brisbane in the SEO Niche, so If he can do it in the most competitive markets, imagine what you can do in your markets.

I say the most competitive niche, because the sites he’s competing against are created by the people paid to rank the websites in your market, these are the best of the best in terms of Ranking in Google, and with Petes software, he’s beating them easily by investing only a few minutes of his time.

In this video you’ll see how many top Page 1 rankings he achieved. Many No1’s using only minutes of his time as you’ll see..

He shows you why WordPress.com ranks so well in Google. Then runs the software and shows the results. With some nice SEO Tips and Tricks in there also.

You supply:

* The List of Keywords you’d like to rank for.

* An aritcle related to your product or service

* Address of the business you are promoting, or location where you’d like to get ranked.

* One or MORE YouTube Video URL’s. The software embeds your video in the blog, with your article content wrapped around it. Really highlighting the product or service you are promoting.

* Image content. Select a folder with one or more images in it. If more than one, the software will randomly choose one of the images in this folder so you can create unlimited “Unique” Blogs from one original project.

* Links to sites you want/need more social signals from.

The Software does everything, including getting your content to Rank In Google

Source: Peter Drew’s New WpCreator JV Invite $1 Trials convert like Crazy

The Key to the Future of SEO / AEO – Jason Barnard

The Key to the Future of SEO / AEO – Understanding and Credibility

When someone searches on Google (or Bing), they are expressing a problem they are seeking to solve, or a question they need the correct answer to. The “raison d’être” of Google and Bing has always been to guide their users quickly and simply to the best available result.

With the rise of voice search, Google and Bing increasingly rely upon understanding and credibility to provide the one, single, best solution.
What should you be doing to take advantage?

In this article we will review:

  1. An overview of the situation.
  2. The foundation of the future.
  3. What you need to do – starting today.

Overview of the situation

The evolution Desktop -> Mobile -> Voice

Search evolves with the devices we use. That is key. The switch from desktop to mobile has had (and continues to have) a major impact on search behavior. The switch to voice will have an even bigger impact – both in terms of how users search, but also the way Google and Bing provide answers to those users.

Market Share By Device 2000 to 2028

Voice is naturally more verbose, more natural…. and ultimately requires a single answer.

What does that mean to the relative importance of top rankings?

  • In the relatively slow days of the desktop-noughties, ranking page 1 was a success, ranking in the top few pages was acceptable.

 User chooses the best solution / answer from 10 to 20 options.

  • In the mobile world of today, ranking top 3 is a success. Ranking top half of page 1 is acceptable.

 User chooses the best solution / answer from half a dozen options.

  • As Google and Bing evolve from search engines to answer engines, ranking #1 (increasingly position 0) is success, ranking top 3 is acceptable.

 User accepts the suggested best solution / answer, but retains a (little exercised) option to choose from a  top 2 or 3.

Acceptable Ranking SERP by DeviceAcceptable Ranking SERP by Device

What does this mean to your organic traffic?

In 2018: Don’t panic.

Things won’t change significantly this year. But now is a very good time to start changing your thinking from “Page 1 or nowhere” to “#1 or nowhere”. And get to work preparing your site, and your company for this new paradigm.

Beyond 2020: Panic.

It is not unreasonable to imagine that by 2022, search traffic is divided equally between desktop, mobile, and voice.

  • In 2005, the first place gave 30% of market share.
  • In 2017, the first place gave 40% of market share.
  • In 2022, the first place will give 60% of market share.
    ….
  • In 2026, first place will give 80% of market share

As you can see, the shift towards the dominance of that top spot is accelerating.

As we move to a world that will increasingly favor voice search, ranking at the top (#1 / position 0 / featured snippet / answer box) is going to be critical. Your competitors know it. They are working towards that.

A few (not-so-doom-and-gloom) provisos that may help calm your nerves:

  1. The importance of this trend of “#1 or nowhere” will vary enormously between markets and business types… Generally speaking, niche markets and local businesses will be most affected by this trend.
  2. Long-tail search queries will increase, leaving more opportunity to get at least some #1 rankings and spreading the risk.
  3. Voice search will not 100% replace mobile in the same way that mobile did not 100% replace desktop.
    It is very important to bear in mind that desktop, mobile, and voice will all continue to bring a share of traffic. It is anybody’s guess what the relative importance will be.

The Foundation of the Future

Understanding and credibilityWhat Google is looking for above all else.

Understanding – Looking from Google’s point of view, it needs to understand who you are and what you offer in order to consider your offer as a potential candidate to be suggested as the best solution.

Credibility – Once it has understood you and your offer, in order to present your offer as the best from several possibilities, Google will look at relative credibility.

In the new world of Answer Engines,
understanding and credibility are what matter most.
By Far.

What has Google understood so far?

Basic Understanding:

Google is not starting from scratch; it has already understood some (basic) things about your brand. It has a pretty good basic understanding of most brands. Here are some figures from Kalicube.pro (who measure Brand Authority):

Kalicube.pro Understanding MeasurementsYou will gain a significant competitive advantage by pushing up into the top 20 percentile.

Complex Understanding:

What Google lacks is the details and confidence in what it has understood. What I call “complex understanding”. For the moment Google has this understanding for very few brands – perhaps 5% or less! The biggest opportunities are here – Google gives a significant advantage to brands it is sure it has correctly understood in detail.

Kalicube.pro Understanding MeasurementsNote: That first line actually goes all the way up to about 80… Google lacks complex understanding of well over 80% of brands.

What is Google’s take on credibility?

Once again, Google is not starting from scratch; it already has an opinion about the credibility of your brand (good or bad). It has a great deal of information to base it’s “opinion” on.

Kalicube.pro Credibility MeasurementsYou will gain a significant competitive advantage by pushing up into the top 20 percentile.


What You Need to Do – Starting Today

Communicate - Convnice - Kalicube.proWhat you can do to get ahead of the competition.

Communicate – You can sit back and hope that it will understand your brand and your offers. Or you can actively communicate to Google who you are and what you offer.

Convince – You can sit back and hope that it will realize that you and your offer are the best of the best. Or you can seek to convince it that your offer is the best, most credible available.

Looking at it from another angle…
The onus is on you

Communicate so that Google understands and convince the search engine that your brand is the most credible solution.

Communicate - Understanding - Kalicube.pro

Techniques that will help you communicate effectively and improve understanding:

Advice: Do a search for your brand name right now and see what comes up pages 1 and 2. Then work to ensure that every result on those first two pages reflects a positive, coherent, and standardized view of who you are and what you do.

  1. Semantic HTML5.
  2. Structured Schema markup.
  3. Quality content using appropriate vocabulary.
  4. Get / improve links and mentions from highly pertinent brands.
  5. Get / improve confirmation by third parties (NAPs).
  6. Confirm and valorize off-page mentions and links on your site.

Convince - Credibility - Kalicube.pro

Techniques that will help you convince Google you are highly credible

Advice: Do a search your brand name plus the word “reviews” right now and see what comes up pages 1, 2 and 3. Those are the opinions that Google thinks are the most representative of public opinion about your brand. The first thing to do is work to ensure that every result on the first two pages reflects positively on your brand.

  1. Drown the bad stuff by promoting the positive results on pages 2 and 3 (don’t create spammy content of your own – that will come back and bite you).
  2. Get positive reviews on the review platforms that appear on pages 1 and 2.
  3. Ask journalists to update articles that appear on pages 1 and 2.
  4. Generate positive client feedback social media / reviews (including your reaction).
  5. Obtain peer group confirmation (associations, conferences, etc.).
  6. Get vocal support from thought leaders / journalists.
  7. Get links and mentions from highly pertinent brands.
  8. Confirm and valorize all the above on your own site.

Sidenote: Understanding and credibility need to evolve in tandem. 

To attach any sort of credibility to your brand or your offers, Google needs to understand who you are.
Credibility without understanding means nothing.

Being understood, but not being credible (bad reviews, negative social media, etc.) is obviously bad.
Understanding without credibility will kill your brand.


A Simple View For the Future (Answer Engines)

google-brands-communication.png

  • Google wants to understand. It is your job to communicate and educate it.
  • Google seeks credibility. It is your job to convince.

If everyone who reads our articles, who likes it, helps fund it, our future would be much more secure. For as little as $5, you can donate us – and it only takes a minute. Thank you.

 

 

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