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SEOlium The Online Search Engine Optimization Laboratorium

Performance of your website remains and is a strong ranking factor and is something which you need to focus on. Time and time again, Google has confirmed that websites which load faster rank better than those which don’t. In particular, this will become a stronger ranking signal as mobile search ranking. Mobile connections tend to be slower in general, thus website which have not been optimized for performance will tend to load even slower on mobile devices.

Speed being a ranking factor makes sense even from a user perspective – a fast, snappy website is a good user experience and the user metrics have now become core at ranking. Slow websites also tend to increase your bounce rate, which will negatively affect your rankings. If you want to optimize your website for speed, follow this easy (but detailed) guide on CollectiveRay which is sure to make your website load faster.

The first and foremost rule in search engine optimization is to offer value, but that is subject to feelings and emotions, hence – it’s always biased. In order to rank well within search engines – you have to provide clear signals that your pages are better than those of your competitors. There are a lot of strategies, tactics and best practices of how to achieve this, but the most important thing you can do is – optimize your content, make sure that everything you own and control is simply excellent.

Also, remember that search engines will rank the most important of the most relevant pages. This means that, for a search query, they will first pick up a set of relevant pages and then display them in result pages according to their importance and notoriety. On-page SEO is all about Creating or Enhancing relevancy signals for a webpage with respect to the search query. Having some experience in optimizing and promoting websites, we were able to deduce few rules that are essential and that helped us to prioritize our work process and increase our results. We hope these rules will help you too.

Before you start writing any piece of content (including title, meta description, image name etc.), you should know which problem you’re trying to solve, that is – what are people really looking for and which expressions have most search volume. You should also take the competition into account and choose the perfect balance between the most searched keywords and those with less competition.

You can do this research using plenty of tools, but the most popular ones are offered by Google (Search, Analytics, Webmaster Tools, AdWords, Trends etc.). When analyzing the competition – start by googling for the super-keyword and pay attention to their title, meta description, URLs and headlines and then make sure to create better versions. It is of utmost importance to have great URLs, titles and descriptions, as these are the things that make a search engine result snippet.

Most Shared regularly monitors millions of publishers around the globe and helps you discover social engagement signals and trends. Designed with editorial teams in mind, this tool can be used for a plethora of tasks: article research, journalist/blogger awards, competitive intelligence, media monitoring, marketing materials, donor reports, and more. For a sneak peek, visit Most Shared USA, France, Romania, Moldova, or SEO. Stay informed!

Source: SEOlium – the online search engine optimization laboratorium

75.9K subscribers
New to SEO? This tutorial shows you the basics of doing search engine optimization for your website to rank high in Google. Subscribe ► https://www.youtube.com/AhrefsCom?sub… First, what is SEO and how does it work? SEO stands for search engine optimization. By definition, it is the process of optimizing your website and webpages to get “free”, “organic” traffic from search engines like Google, Yahoo and Bing. As a business owner, blogger, or website owner, your job is two-fold: First, you need to make it easy for search engines to understand what your page is about and create content that matches what we call, the “searcher’s intent.” Second, you need to show Google and other search engines that your pages are ‘worthy’ of ranking. In this video, Sam Oh teaches the a 101 into the world of search engine optimization. There are plenty of clear examples and some basic (yet powerful) SEO tips to optimize a brand new website to rank #1 on Google (step-by-step). The techniques that are taught in this SEO training include: 1. Keyword research By doing keyword research, you can see the average number of times someone searches for a specific keyword phrase in Google each month. Often times, the query that you think will be the most popular is often far from the truth. Using tools like Ahrefs Keywords Explorer (https://ahrefs.com/keywords-explorer), you’ll learn how to use the “parent topic” of a term to determine the best keywords to target for your pages. You’ll also learn what not to do (ie. keyword stuffing). Keyword research gives you clues on the language you should use to let both Google and potential customers know what our page is about. There are a few vivid examples in here to illustrate the best practices on how to do keyword research. If you want to sharpen your keyword research skills, I highly recommend watching this series on doing keyword research in 2018 and beyond. https://www.youtube.com/watch?v=3zLBu… 2. On-page SEO On-page SEO is the process of optimizing web pages with the intention to rank high in Google. If you want to rank #1 on Google, then your on-page SEO will need to be right on. In this tutorial, you’ll learn 4 simple, yet highly effective tips to ensure you are following Google SEO best practices. Having optimized web pages will set the foundation for your success in search engine optimization. It will help Google understand what your content is about and help your customers find you. A few of the basic tips include: – Title tags – Meta descriptions – Heading tags (or H1 tags) – keyword usage – content creation – competitor analysis Learn more about our top 10 on-page SEO tips that actually work in 2018 and beyond. https://www.youtube.com/watch?v=ZWiNz… 3. Off-page SEO Off-page SEO is often referred to as link building. Link building is the process of getting other websites to link to your web pages. Basically, links act as “votes” or other people vouching for your website. Backlinks work in a similar way that you would refer your friend to buy a product from your favorite store because you’ve tried it, used it, and loved it. In general, the more quality backlinks you can get from relevant pages, the higher you’ll rank in Google. Sam will show you how to find backlink opportunities and the key technique that SEOs use to build links, which is through email outreach. I highly recommend watching our video series on competitor backlink analysis and link building here: https://www.youtube.com/watch?v=Io4ug… We also have another playlist on more “advanced” link building. https://www.youtube.com/watch?v=Ovu2Z… There’s a lot to learn with SEO marketing and we’re constantly adding new tutorials to help you learn and execute SEO in effective ways. Be sure to subscribe for more actionable tutorials and grow your SEO and marketing knowledge. https://www.youtube.com/AhrefsCom?sub… STAY TUNED: Ahrefs ► https://ahrefs.com/ YouTube ► https://www.youtube.com/AhrefsCom?sub… Facebook ►https://www.facebook.com/Ahrefs Twitter ►https://twitter.com/ahrefs #SEO #SearchEngineOptimization #SEOTutorial

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SEnuke TNG Pro TODAYS Most Important Ranking Factors to Easily BLAST Your Websites to the TOP of Google

The all-new SEnukeTNG makes it easier than ever for ANYONE to be able to create their own Professionally designed SEO campaigns in mere MINUTES!

NEW Advanced Wizard – The process of going through the wizard has been improved significantly and is now much more logical so that creating Professional SEO campaigns that get you ranked is much easier than ever before. SEnuke TNG also now autocreates optimised SEO titles and tags using data taken straight from Google, 100% niche related! In addition SEnuke TNG now automatically recommends optimal times to run your campaign, no more guess about how many days you need.

NEW Streamlined TurboWizard – The Turbo Wizard now automates 90% of the full wizard, condensing it down to a single screen. SEnuke TNG’s Turbo Wizard lets you create a campaign in one minute that previous versions would have taken 10 times longer to create. Effortless and faultless campaign creation at the press of a button.

NEW: Loop Mode – Now that SEnukeTNG gives you way more control over how articles are used, you now have the ability to LOOP your SEO campaigns!

Simply set your campaign up once and have it loop over and over, FOREVER if you wish. Each time SEnukeTNG will pull in fresh, relevant content and if needed, even creating new accounts. You can also choose to re-use those same accounts again, building up authority, speeding the process up and reducing your overall campaign costs putting more money in your pocket

SEnukeTNG’s unique CrowdSearcher module will boost your websites Search CTR ‘through the roof’ and drastically reduce bounce rate…all on autopilot.

SEO experts agree that TODAYS top ranking factors include Traffic & Engagement metrics such as “Search Click Through Rate” & “Bounce Rate” combined with a strategic and diverse backlink link profile.

You have seen how easy SEnukeTNG makes it to create high profile quality backlinks using todays proven linking strategies.

Well now TNG takes it to another level and gives you the power to influence User Experience metrics like Search Click Through Rate AND Bounce Rate.

Source: SEnuke TNG – Rank #1 With Todays Top Ranking Factors — SEnuke TNG

Petes WP Blog Creator

Crushing Local SEO just got Easier, see proof inside. [Video]
Another Must Have Local SEO Tool. Yay It’s LIVE Pete’s new WPCreator Software is Here NEW – 3rd In Pete’s SEO Software Series for $1, Results will blow you away.Targeting Local SEO has never been easier, New Software $1.

The 3rd software in Peter Drews extremely powerful Local SEO Series is now in Beta release.

His first was the Google Site Generator.
Then he followed that up with his Mass Blog creator.
And now…

Introducing!!

His latest and greatest

“WPCreator”.

To date we are sending tons of powerful links to our own websites while ranking our Google Properties..

Now we’ve added MORE social signals into the mix.

Check out Petes latest video where he shows you why WordPress Blogs rank so strong in Google by adding these extra social signals to your own website will help it greatly in terms of ranking itself.

See this case study where he targets the most expensive Top suburbs in Brisbane in the SEO Niche, so If he can do it in the most competitive markets, imagine what you can do in your markets.

I say the most competitive niche, because the sites he’s competing against are created by the people paid to rank the websites in your market, these are the best of the best in terms of Ranking in Google, and with Petes software, he’s beating them easily by investing only a few minutes of his time.

In this video you’ll see how many top Page 1 rankings he achieved. Many No1’s using only minutes of his time as you’ll see..

He shows you why WordPress.com ranks so well in Google. Then runs the software and shows the results. With some nice SEO Tips and Tricks in there also.

You supply:

* The List of Keywords you’d like to rank for.

* An aritcle related to your product or service

* Address of the business you are promoting, or location where you’d like to get ranked.

* One or MORE YouTube Video URL’s. The software embeds your video in the blog, with your article content wrapped around it. Really highlighting the product or service you are promoting.

* Image content. Select a folder with one or more images in it. If more than one, the software will randomly choose one of the images in this folder so you can create unlimited “Unique” Blogs from one original project.

* Links to sites you want/need more social signals from.

The Software does everything, including getting your content to Rank In Google

Source: Peter Drew’s New WpCreator JV Invite $1 Trials convert like Crazy

The Key to the Future of SEO / AEO – Jason Barnard

The Key to the Future of SEO / AEO – Understanding and Credibility

When someone searches on Google (or Bing), they are expressing a problem they are seeking to solve, or a question they need the correct answer to. The “raison d’être” of Google and Bing has always been to guide their users quickly and simply to the best available result.

With the rise of voice search, Google and Bing increasingly rely upon understanding and credibility to provide the one, single, best solution.
What should you be doing to take advantage?

In this article we will review:

  1. An overview of the situation.
  2. The foundation of the future.
  3. What you need to do – starting today.

Overview of the situation

The evolution Desktop -> Mobile -> Voice

Search evolves with the devices we use. That is key. The switch from desktop to mobile has had (and continues to have) a major impact on search behavior. The switch to voice will have an even bigger impact – both in terms of how users search, but also the way Google and Bing provide answers to those users.

Market Share By Device 2000 to 2028

Voice is naturally more verbose, more natural…. and ultimately requires a single answer.

What does that mean to the relative importance of top rankings?

  • In the relatively slow days of the desktop-noughties, ranking page 1 was a success, ranking in the top few pages was acceptable.

 User chooses the best solution / answer from 10 to 20 options.

  • In the mobile world of today, ranking top 3 is a success. Ranking top half of page 1 is acceptable.

 User chooses the best solution / answer from half a dozen options.

  • As Google and Bing evolve from search engines to answer engines, ranking #1 (increasingly position 0) is success, ranking top 3 is acceptable.

 User accepts the suggested best solution / answer, but retains a (little exercised) option to choose from a  top 2 or 3.

Acceptable Ranking SERP by DeviceAcceptable Ranking SERP by Device

What does this mean to your organic traffic?

In 2018: Don’t panic.

Things won’t change significantly this year. But now is a very good time to start changing your thinking from “Page 1 or nowhere” to “#1 or nowhere”. And get to work preparing your site, and your company for this new paradigm.

Beyond 2020: Panic.

It is not unreasonable to imagine that by 2022, search traffic is divided equally between desktop, mobile, and voice.

  • In 2005, the first place gave 30% of market share.
  • In 2017, the first place gave 40% of market share.
  • In 2022, the first place will give 60% of market share.
    ….
  • In 2026, first place will give 80% of market share

As you can see, the shift towards the dominance of that top spot is accelerating.

As we move to a world that will increasingly favor voice search, ranking at the top (#1 / position 0 / featured snippet / answer box) is going to be critical. Your competitors know it. They are working towards that.

A few (not-so-doom-and-gloom) provisos that may help calm your nerves:

  1. The importance of this trend of “#1 or nowhere” will vary enormously between markets and business types… Generally speaking, niche markets and local businesses will be most affected by this trend.
  2. Long-tail search queries will increase, leaving more opportunity to get at least some #1 rankings and spreading the risk.
  3. Voice search will not 100% replace mobile in the same way that mobile did not 100% replace desktop.
    It is very important to bear in mind that desktop, mobile, and voice will all continue to bring a share of traffic. It is anybody’s guess what the relative importance will be.

The Foundation of the Future

Understanding and credibilityWhat Google is looking for above all else.

Understanding – Looking from Google’s point of view, it needs to understand who you are and what you offer in order to consider your offer as a potential candidate to be suggested as the best solution.

Credibility – Once it has understood you and your offer, in order to present your offer as the best from several possibilities, Google will look at relative credibility.

In the new world of Answer Engines,
understanding and credibility are what matter most.
By Far.

What has Google understood so far?

Basic Understanding:

Google is not starting from scratch; it has already understood some (basic) things about your brand. It has a pretty good basic understanding of most brands. Here are some figures from Kalicube.pro (who measure Brand Authority):

Kalicube.pro Understanding MeasurementsYou will gain a significant competitive advantage by pushing up into the top 20 percentile.

Complex Understanding:

What Google lacks is the details and confidence in what it has understood. What I call “complex understanding”. For the moment Google has this understanding for very few brands – perhaps 5% or less! The biggest opportunities are here – Google gives a significant advantage to brands it is sure it has correctly understood in detail.

Kalicube.pro Understanding MeasurementsNote: That first line actually goes all the way up to about 80… Google lacks complex understanding of well over 80% of brands.

What is Google’s take on credibility?

Once again, Google is not starting from scratch; it already has an opinion about the credibility of your brand (good or bad). It has a great deal of information to base it’s “opinion” on.

Kalicube.pro Credibility MeasurementsYou will gain a significant competitive advantage by pushing up into the top 20 percentile.


What You Need to Do – Starting Today

Communicate - Convnice - Kalicube.proWhat you can do to get ahead of the competition.

Communicate – You can sit back and hope that it will understand your brand and your offers. Or you can actively communicate to Google who you are and what you offer.

Convince – You can sit back and hope that it will realize that you and your offer are the best of the best. Or you can seek to convince it that your offer is the best, most credible available.

Looking at it from another angle…
The onus is on you

Communicate so that Google understands and convince the search engine that your brand is the most credible solution.

Communicate - Understanding - Kalicube.pro

Techniques that will help you communicate effectively and improve understanding:

Advice: Do a search for your brand name right now and see what comes up pages 1 and 2. Then work to ensure that every result on those first two pages reflects a positive, coherent, and standardized view of who you are and what you do.

  1. Semantic HTML5.
  2. Structured Schema markup.
  3. Quality content using appropriate vocabulary.
  4. Get / improve links and mentions from highly pertinent brands.
  5. Get / improve confirmation by third parties (NAPs).
  6. Confirm and valorize off-page mentions and links on your site.

Convince - Credibility - Kalicube.pro

Techniques that will help you convince Google you are highly credible

Advice: Do a search your brand name plus the word “reviews” right now and see what comes up pages 1, 2 and 3. Those are the opinions that Google thinks are the most representative of public opinion about your brand. The first thing to do is work to ensure that every result on the first two pages reflects positively on your brand.

  1. Drown the bad stuff by promoting the positive results on pages 2 and 3 (don’t create spammy content of your own – that will come back and bite you).
  2. Get positive reviews on the review platforms that appear on pages 1 and 2.
  3. Ask journalists to update articles that appear on pages 1 and 2.
  4. Generate positive client feedback social media / reviews (including your reaction).
  5. Obtain peer group confirmation (associations, conferences, etc.).
  6. Get vocal support from thought leaders / journalists.
  7. Get links and mentions from highly pertinent brands.
  8. Confirm and valorize all the above on your own site.

Sidenote: Understanding and credibility need to evolve in tandem. 

To attach any sort of credibility to your brand or your offers, Google needs to understand who you are.
Credibility without understanding means nothing.

Being understood, but not being credible (bad reviews, negative social media, etc.) is obviously bad.
Understanding without credibility will kill your brand.


A Simple View For the Future (Answer Engines)

google-brands-communication.png

  • Google wants to understand. It is your job to communicate and educate it.
  • Google seeks credibility. It is your job to convince.

If everyone who reads our articles, who likes it, helps fund it, our future would be much more secure. For as little as $5, you can donate us – and it only takes a minute. Thank you.

 

 

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