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Google Is Randomly Giving Away Even More Free Google Home Mini Speakers

If you’re in the market for a Google Home Mini smart speaker, your lucky day may be on its way (if you haven’t received one already).

One YouTube Premium user reported over the weekend, on Reddit, that Google offered him a free Google Home Mini. The user, based in Germany, received the offer when he opened the YouTube app.

Today In: Innovation

Earlier this week, Android Police reported that the company was once again giving away Google Home Mini speakers to subscribers of its Google One storage service. Users with paid plans of over 2TB said they received an email offering them a free home speaker. Google also offered this perk to Google One subscribers earlier this year.

Google has been pushing the compact home speakers, likely in a move to expand market share in the voice assistant space. The company partnered with Spotify to give away free Google Home Minis to premium family plan members and the Christopher and Dana Reeve Foundation in a donation to 100,000 patients living with paralysis, along other giveaway promotions. Morgan Stanley analyst Brian Nowak has suggested the company go a step further – offering a free Google Home Mini to every U.S. household. Google has not taken that advice – yet.

While Amazon’s Alexa voice assistant remains the clear market leader in the smart speaker market – Google Home has made inroads over the past few years, now possessing about 25 percent of the U.S. market.

The speaker retails for about $49 – although interested buyers (who do not receive one for free) may find one at a reduced price through a third-party retailer.

I asked Google for comment, but did not hear back. I will update the article if I receive a statement.

Follow me on Twitter.

I’m a Los Angeles-based contributing writer for Forbes covering Google and Alphabet. I’m also a writer and curator for Inside.com, where I have covered a variety ot topics, ranging from automotive to Google. Send tips, pitches or notes via email (johanmore@gmail.com), on Twitter (@dudejohan) or on Signal (714-331-5730).

Source: Google Is Randomly Giving Away Even More Free Google Home Mini Speakers

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The 7 Biggest Technology Trends In 2020 Everyone Must Get Ready For Now

We are amidst the 4th Industrial Revolution, and technology is evolving faster than ever. Companies and individuals that don’t keep up with some of the major tech trends run the risk of being left behind. Understanding the key trends will allow people and businesses to prepare and grasp the opportunities. As a business and technology futurist, it is my job to look ahead and identify the most important trends. In this article, I share with you the seven most imminent trends everyone should get ready for in 2020.

AI-as-a-service

Artificial Intelligence (AI) is one of the most transformative tech evolutions of our times. As I highlighted in my book ‘Artificial Intelligence in Practice’, most companies have started to explore how they can use AI to improve the customer experience and to streamline their business operations. This will continue in 2020, and while people will increasingly become used to working alongside AIs, designing and deploying our own AI-based systems will remain an expensive proposition for most businesses.

For this reason, much of the AI applications will continue to be done through providers of as-a-service platforms, which allow us to simply feed in our own data and pay for the algorithms or compute resources as we use them.

Currently, these platforms, provided by the likes of Amazon, Google, and Microsoft, tend to be somewhat broad in scope, with (often expensive) custom-engineering required to apply them to the specific tasks an organization may require. During 2020, we will see wider adoption and a growing pool of providers that are likely to start offering more tailored applications and services for specific or specialized tasks. This will mean no company will have any excuses left not to use AI.

Today In: Innovation

5G data networks

The 5th generation of mobile internet connectivity is going to give us super-fast download and upload speeds as well as more stable connections. While 5G mobile data networks became available for the first time in 2019, they were mostly still expensive and limited to functioning in confined areas or major cities. 2020 is likely to be the year when 5G really starts to fly, with more affordable data plans as well as greatly improved coverage, meaning that everyone can join in the fun.

Super-fast data networks will not only give us the ability to stream movies and music at higher quality when we’re on the move. The greatly increased speeds mean that mobile networks will become more usable even than the wired networks running into our homes and businesses. Companies must consider the business implications of having super-fast and stable internet access anywhere. The increased bandwidth will enable machines, robots, and autonomous vehicles to collect and transfer more data than ever, leading to advances in the area of the Internet of Things (IoT) and smart machinery. Smart cities

Autonomous Driving

While we still aren’t at the stage where we can expect to routinely travel in, or even see, autonomous vehicles in 2020, they will undoubtedly continue to generate a significant amount of excitement.

Tesla chief Elon Musk has said he expects his company to create a truly “complete” autonomous vehicle by this year, and the number of vehicles capable of operating with a lesser degree of autonomy – such as automated braking and lane-changing – will become an increasingly common sight. In addition to this, other in-car systems not directly connected to driving, such as security and entertainment functions – will become increasingly automated and reliant on data capture and analytics. Google’s sister-company Waymo has just completed a trial of autonomous taxis in California, where it transported more than Xk people.

It won’t just be cars, of course – trucking and shipping are becoming more autonomous, and breakthroughs in this space are likely to continue to hit the headlines throughout 2020.

With the maturing of autonomous driving technology, we will also increasingly hear about the measures that will be taken by regulators, legislators, and authorities. Changes to laws, existing infrastructure, and social attitudes are all likely to be required before autonomous driving becomes a practical reality for most of us. During 2020, it’s likely we will start to see the debate around autonomous driving spread outside of the tech world, as more and more people come round to the idea that the question is not “if,” but “when,” it will become a reality.

Personalized and predictive medicine

Technology is currently transforming healthcare at an unprecedented rate. Our ability to capture data from wearable devices such as smartwatches will give us the ability to increasingly predict and treat health issues in people even before they experience any symptoms.

When it comes to treatment, we will see much more personalized approaches. This is also referred to as precision medicine which allows doctors to more precisely prescribe medicines and apply treatments, thanks to a data-driven understanding of how effective they are likely to be for a specific patient.

Although not a new idea, thanks to recent breakthroughs in technology, especially in the fields of genomics and AI, it is giving us a greater understanding of how different people’s bodies are better or worse equipped to fight off specific diseases, as well as how they are likely to react to different types of medication or treatment.

Throughout 2020 we will see new applications of predictive healthcare and the introduction of more personalized and effective treatments to ensure better outcomes for individual patients.

Computer Vision

In computer terms, “vision” involves systems that are able to identify items, places, objects or people from visual images – those collected by a camera or sensor. It’s this technology that allows your smartphone camera to recognize which part of the image it’s capturing is a face, and powers technology such as Google Image Search.

As we move through 2020, we’re going to see computer vision equipped tools and technology rolled out for an ever-increasing number of uses. It’s fundamental to the way autonomous cars will “see” and navigate their way around danger. Production lines will employ computer vision cameras to watch for defective products or equipment failures, and security cameras will be able to alert us to anything out of the ordinary, without requiring 24/7 monitoring.

Computer vision is also enabling face recognition, which we will hear a lot about in 2020. We have already seen how useful the technology is in controlling access to our smartphones in the case of Apple’s FaceID and how Dubai airport uses it to provide a smoother customer journey [add link]. However, as the use cases will grow in 2020, we will also have more debates about limiting the use of this technology because of its potential to erode privacy and enable ‘Big Brother’-like state control.

Extended Reality

Extended Reality (XR) is a catch-all term that covers several new and emerging technologies being used to create more immersive digital experiences. More specifically, it refers to virtual, augmented, and mixed reality. Virtual reality (VR) provides a fully digitally immersive experience where you enter a computer-generated world using headsets that blend out the real world. Augmented reality (AR) overlays digital objects onto the real world via smartphone screens or displays (think Snapchat filters). Mixed reality (MR) is an extension of AR, that means users can interact with digital objects placed in the real world (think playing a holographic piano that you have placed into your room via an AR headset).

These technologies have been around for a few years now but have largely been confined to the world of entertainment – with Oculus Rift and Vive headsets providing the current state-of-the-art in videogames, and smartphone features such as camera filters and Pokemon Go-style games providing the most visible examples of AR.

From 2020 expect all of that to change, as businesses get to grips with the wealth of exciting possibilities offered by both current forms of XR. Virtual and augmented reality will become increasingly prevalent for training and simulation, as well as offering new ways to interact with customers.

Blockchain Technology

Blockchain is a technology trend that I have covered extensively this year, and yet you’re still likely to get blank looks if you mention in non-tech-savvy company. 2020 could finally be the year when that changes, though. Blockchain is essentially a digital ledger used to record transactions but secured due to its encrypted and decentralized nature. During 2019 some commentators began to argue that the technology was over-hyped and perhaps not as useful as first thought. However, continued investment by the likes of FedEx, IBM, Walmart and Mastercard during 2019 is likely to start to show real-world results, and if they manage to prove its case, could quickly lead to an increase in adoption by smaller players.

And if things are going to plan, 2020 will also see the launch of Facebook’s own blockchain-based crypto currently Libra, which is going to create quite a stir.

If you would like to keep track of these technologies, simply follow me on YouTube, Twitter, LinkedIn, and Instagram, or head to my website for many more in-depth articles on these topics.

Follow me on Twitter or LinkedIn. Check out my website.

Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a strategic business & technology advisor to governments and companies. He helps organisations improve their business performance, use data more intelligently, and understand the implications of new technologies such as artificial intelligence, big data, blockchains, and the Internet of Things. Why don’t you connect with Bernard on Twitter (@bernardmarr), LinkedIn (https://uk.linkedin.com/in/bernardmarr) or instagram (bernard.marr)?

Source: The 7 Biggest Technology Trends In 2020 Everyone Must Get Ready For Now

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In this Intellipaat’s top 10 technologies to learn in 2019 video, you will learn all the trending technologies in the market in 2019. The end goal of this video is to educate you about the latest technologies to learn and all the top 10 trending technologies you can watch for in order to make a fantastic career in IT technologies in 2019. Do subscribe to Intellipaat channel to get regular updates on them: https://goo.gl/hhsGWb Intellipaat Online Training: https://goo.gl/LeiW5S AI & Deep Learning Training: https://goo.gl/amnqEK Blockchain Training: https://goo.gl/CgDPyu Cloud Computing Training: https://goo.gl/PY2nbX Big Data Hadoop Training: https://goo.gl/NJaDuf BI Tools Training: https://goo.gl/SbkRXT DevOps Training: https://goo.gl/zz15qn Salesforce Training: https://goo.gl/zN3tLj SAP HANA Training: https://goo.gl/x2Jiu7 Python Programming Training: https://goo.gl/8urtdD Oracle DBA Training: https://goo.gl/LhYLTS Are you interested to learn any of the trending technology 2019 mentioned in the video? Enroll in our Intellipaat courses & become a certified Professional (https://goo.gl/LeiW5S). All Intellipaat trainings are provided by Industry experts and is completely aligned with industry standards and certification bodies. If you’ve enjoyed this top technologies to learn video, Like us and Subscribe to our channel for more trending technologies of 2019 tutorials. Got any questions about the top technologies to learn in 2019? Ask us in the comment section below. —————————- Intellipaat Edge 1. 24*7 Life time Access & Support 2. Flexible Class Schedule 3. Job Assistance 4. Mentors with +14 yrs 5. Industry Oriented Course ware 6. Life time free Course Upgrade #Top10TechnologiesToLearnIn2019 #TrendingTechnologies2019 #Top10ITTechnologiesIn2019 —————————— For more Information: Please write us to sales@intellipaat.com, or call us at: +91- 7847955955 Website: https://goo.gl/LeiW5S Facebook: https://www.facebook.com/intellipaato… LinkedIn: https://www.linkedin.com/in/intellipaat/ Twitter: https://twitter.com/Intellipaat

Google Warns LastPass Users Were Exposed To ‘Last Password’ Credential Leak

Google Project Zero is a team of highly talented security analysts with a brief to uncover zero-day vulnerabilities. If a vulnerability is found, Project Zero reports to the vendor concerned and starts a 90-day countdown for a fix to be issued before full public disclosure is made. LastPass is also in the security business, being one of the most popular password management solutions with more than 16 million users, including 58,000 businesses. Project Zero has just disclosed that a security vulnerability left some of those 16 million users exposed to the risk of credential compromise as, in an ironic twist, LastPass could leak the last password used to any website visited.

How could the LastPass ‘last password’ vulnerability be exploited?

In a tweet posted September 16, Google Project Zero analyst Tavis Ormandy stated that “LastPass could leak the last used credentials due to a cache not being updated,” adding “this was because you can bypass the tab credential cache being populated by including the login form in an unexpected way!”

Ormandy reported the vulnerability on August 29, as Project Zero issue 1930, which showed how the credentials previously filled by LastPass could be exposed to any website under certain circumstances.

Today In: Innovation

Ferenc Kun, the security engineering manager for LastPass at LogMeIn, which owns LastPass, said in an online statement that this “limited set of circumstances on specific browser extensions” could potentially enable the attack scenario described.

“To exploit this bug, a series of actions would need to be taken by a LastPass user including filling a password with the LastPass icon, then visiting a compromised or malicious site and finally being tricked into clicking on the page several times,” Kun said, “any potential exposure due to the bug was limited to specific browsers (Chrome and Opera.)”

The answer, thankfully, is nothing. LastPass has already patched the vulnerability, and the fix was comprehensively verified with Project Zero. Indeed, the fix was rolled out on September 13, and Kun confirmed that “we have now resolved this bug; no user action is required and your LastPass browser extension will update automatically.”

As a precaution, the LastPass update was deployed to all web browsers and not just Chrome and Opera.

How severe was this vulnerability and should you stop using LastPass?

Let’s deal with the last part of that question first; there’s absolutely no reason to stop using LastPass or your preferred password manager for that matter. “Although password managers like any other software have flaws the benefits of using one far outweigh the risks,” says ethical hacker John Opdenakker. “It’s far more likely that your accounts will get compromised by attacks that exploit poor passwords,” Opdenakker says, “such as through credential reuse, than by attacks against password managers themselves.”

OK, so how serious was this particular vulnerability? It certainly sounds serious enough, right? Tavis Ormandy at Project Zero allocated the vulnerability a “high” severity rating. Opdenakker isn’t so sure it merits that. “I think it’s most important that LastPass fixed this bug, which is certainly not a critical one, within a reasonable amount of time,” Opdenakker says, “it’s debatable whether it’s high or medium because, as Ormandy says, it doesn’t work for all URLs.”

LastPass security recommendations

Ferenc Kun said that LastPass continues to recommend the following best practices for added online security:

  • Do not click on links from people you don’t know, or that seem out of character from your trusted contacts and companies.
  • Always enable Multi-Factor Authentication (MFA) for LastPass and other services like your bank, email, Twitter, Facebook, etc.
  • Never reuse your LastPass master password and never disclose it to anyone, including us.
  • Use different, unique passwords for every online account.
  • Keep your computer malware-free by running antivirus with the latest detection patterns and keeping your software up-to-date.

More at Forbes

This iPhone Hack Let Google Access iOS Device Files

Google To Fix Malicious Invites Issue For 1 Billion Calendar Users

New Security Warning Issued For Google’s 2 Billion Chrome Users

Follow me on Twitter or LinkedIn. Check out my website.

I’m a three-decade veteran technology journalist and have been a contributing editor at PC Pro magazine since the first issue in 1994. A three-time winner of the BT Security Journalist of the Year award (2006, 2008, 2010) I was also fortunate enough to be named BT Technology Journalist of the Year in 1996 for a forward-looking feature in PC Pro called ‘Threats to the Internet.’ In 2011 I was honored with the Enigma Award for a lifetime contribution to IT security journalism. Contact me in confidence at davey@happygeek.com if you have a story to reveal or research to share

Source: Google Warns LastPass Users Were Exposed To ‘Last Password’ Credential Leak

This is a short intro to how to use LastPass. Links: https://www.lastpass.com https://youtu.be/M4Z0xwzpQrk (My Diceware Video) ======================================== Follow me on Twitter: @redfalconsec Like me on Facebook: search “RedFalcon Security” Fonts used: Digitalt by gluk (http://www.dafont.com/digitalt.font) Royalty free ClipArt provided by LibrOffice Impress and clker (www.clker.com). This video made entirely in Linux using open source tools.

French regulator orders Google to take measures on advertising — peoples trust toronto

http://bit.ly/2RqgIqZ January 31, 2019 PARIS (Reuters) – France’s competition regulator has ordered Google to take measures regarding some of its advertising methods, saying these had hit French firm Amadeus which runs a directory service in France. “Google will need to quickly clarify the rules for its Google Ads online advertising platform that apply to electronic […]

via French regulator orders Google to take measures on advertising — peoples trust toronto

Google is Not Just An Answer Machine It Monitors Your Responses Too – Ed Finn & Andrew Maynard

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In 1998, began humbly, formally incorporated in a Menlo Park garage, providing search results from a server housed in Lego bricks. It had a straightforward goal: make the poorly indexed World Wide Web accessible to humans. Its success was based on an algorithm that analyzed the linking structure of the internet itself to evaluate what web pages are most reputable and useful. But founders Sergey Brin and Larry Page had a much more ambitious goal: They wanted to organize the world’s information. Twenty years later, they have built a company going far beyond even that lofty goal……

Read more: https://www.business-standard.com/article/technology/google-is-not-just-an-answer-machine-it-monitors-your-responses-too-118092700143_1.html

 

 

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Why Google Fiber Is High-Speed Internet’s Most Successful Failure – Blair Levin & Larry Downes

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In 2010, Google rocked the $60 billion broadband industry by announcing plans to deploy fiber-based home internet service, offering connections up to a gigabit per second — 100 times faster than average speeds at the time. Google Fiber, as the effort was named, entered the access market intending to prove the business case for ultra-high-speed internet. After deploying to six metro areas in six years, however, company management announced in late 2016 that it was “pausing” future deployments……

Read more: https://hbr.org/2018/09/why-google-fiber-is-high-speed-internets-most-successful-failure

 

 

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Google Says The Best Managers Have These 10 Qualities – Zack Friedman

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It’s called Project Oxygen. Beginning in 2008, Google researchers wanted to understand what makes a manager great at Google. Here’s what they found.Project Oxygen…Google sought to identify the common threads among Google’s highest performing managers. Based on internal research, Google then applied its findings to its manager development programs….

Read more : https://www.forbes.com/sites/zackfriedman/2018/08/30/best-managers-google/#2e67c5054f26

 

 

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Google will lose $50 million or more from Fortnite bypassing the Play Store — TechCrunch

When Fortnite Battle Royale launched on Android, it made an unusual choice: it bypassed Google Play in favor of offering the game directly from Epic Games’ own website. Most apps and games don’t have the luxury of making this choice – the built-in distribution Google Play offers is critical to their business. But Epic Games believes…

via Google will lose $50 million or more from Fortnite bypassing the Play Store — TechCrunch

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Google Has Made it Official: The Internet Is Now Mobile-First – Ashley Rodriguez

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This may go down in history as the week the mobile web became the web. On Monday, Google began indexing and ranking pages on its search engine based on the mobile versions of websites rather than the desktop ones, the company announced. The change may seem minor, but it underscores how Google views and presents the web to the world—as mobile first.

 

The search giant, which fields much of the world’s search queries, said back in 2015 that mobile searches had overtaken desktop in parts of the world. The trend continued, and a year and half ago Google started experimenting with mobile-first indexing to help its majority-mobile users find what they’re looking for. Mobile and desktop versions of pages can vary widely, which can be confusing for users on mobile who expect one thing from their search results and encounter another.

Smartphone owners by 2020 (in billions)
Image: Statista

Mobile-friendliness has long been played into how Google ranks webpages in its search engines, as TechCrunch pointed out. Pages that are mobile-friendly rank higher in mobile searches than those that aren’t. And the speed in which a page loads will factor into where it ranks in mobile search results starting in July.

Google has a single index that serves search results on mobile and desktop, the company said, so desktop search results will be fed by the mobile-first index, too. Webpages that only have desktop versions will continue to be included in the Google’s index based on their desktop sites. It added that content gathered through mobile-first indexing will have no ranking advantage over desktop or mobile content that’s not gathered in this way yet.

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How to Use Google Analytics to Measure and Improve Your Content Marketing

google-analytics-content-marketing

 

Why is Google Analytics important for content marketing?

The point of data is to help guide your decisions as a content marketer.Google has collected a vast amount of data about your business and your customers.And by signing up for a free Google Analytics account, you can turn that wealth of data into actionable information.

This can show you how your content marketing strategy is performing and which specific areas you can improve.And it can help you answer some of the following key questions:

  • Are my current content marketing efforts effective?
  • What are some quick wins for content marketing that I’ve been missing?
  • Where are my “leaking pages,” and how can I fix them?
  • What do my trends look like?
  • Am I getting better or worse at content marketing?
  • Which types of content are most effective at building traffic? What about converting customers?
  • What are some worthwhile content marketing gaps I’ve been missing?

The more data you have, the better equipped you are to make decisions about your overall content marketing strategy as well as your next campaign.

Here’s an example of a solid marketing strategy using Analytics:

An A to Z Guide to Google Analytics for Content Marketers Convince and Convert Social Media Consulting and Content Marketing Consulting

You can see how it’s a very methodical approach using reporting and measurements of success.

This means that when you try something new, and it doesn’t work out as planned, it’s much easier to figure out why.

It gets rid of the need for “guess and check.”

You can analyze exactly where your traffic comes from, what your visitors are like, and how they engage with your website.

You can understand exactly how effective your marketing efforts are and if they’re providing a return on investment.

You can also easily pinpoint ways to improve your strategy even when you’re already performing well.

There’s always room for improvement.

So let’s talk about how we take this massive amount of data inside Google Analytics and turn it into valuable, actionable information.

Make sure you’ve set up goals

I’ve talked about this subject a few times, but it’s worth repeating.

Google Analytics offers lots of tools to track your business’s performance.

However, to get the most out of them, you need to customize them for your business.

Setting goals is a perfect way to begin your customization process.

There are four different types of goals you can use to track your content marketing results:

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If you’re not familiar with how to set up goals for your site, Google Analytics will walk you through it.

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It’s important to set up goals so that you can see whether your efforts are actually resulting in what matters to your business.

1. Utilize on-site search queries

It’s easy for a website to quickly become huge.

After all, an e-commerce site can have hundreds of product pages.

Add a blog onto that, and you can see how a site can become enormous.

After all, the current recommendation is to publish at least 16 blog posts a month.

That’s a lot of content!

When someone has that much information in front of them, how are they ever going to find what they’re searching for if they didn’t land on it directly from Google?

One of the best ways to help your visitors and keep them on your site is to provide a search bar.

This not only helps your audience but also provides you with valuable data.

Google Analytics helps you tap into this data through their on-site search terms report.

With this report, you can easily review which keywords people are searching for on your site.

Then, you can compare this info with the keywords you’ve been targeting.

It’s possible that you have relevant content that you should update to include this new keyword.

Or, maybe you’ll discover a gap in your content.

This will help you find out what additional content you can create to build more engagement and drive more traffic.

After all, you know your target audience is already looking for it.

Another possibility is that you see high traffic to a particular page within your internal search.

You can use that knowledge to do any of the following:

  • Target those pages with campaigns, especially if they’re also converting well.
  • Link the high-traffic page to some of your lower-performing pages to boost their traffic.
  • Restructure your site to make these pages easier to find. For example, you could turn them into featured posts.

How to check for on-site searches

Log into your Google Analytics account. On the left-hand side under “Behavior” reports, go to “Site Search” and then “Search Terms.”

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This will bring up a dashboard that shows you all of the search terms that visitors have completed on your site.

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It will provide information about the number of unique searches and your exit-rate percentage.

A high exit rate may indicate that the current content coming up for that search term isn’t what users are looking for.

2. Check your mobile strategy

People are using their mobile devices more and more every day.

With that in mind, you should plan for your mobile visitors.

But you can’t just implement without checking to see if it’s working or not.

Log into your Google Analytics account and look under the “Audience” section on the left-hand sidebar. Locate the “Mobile” tab.

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Expand it and select “Overview.”

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This will allow you to see how your site is performing on mobile devices.

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And if you’ve set up a goal that relates to mobile traffic or mobile conversions, you can pull it into this report as well.

On the far right-hand side, select a goal completion for Google Analytics to display next to your mobile performance breakdown.

Then you can see your conversion rates and total goal completions for any given time period.

If the mobile version of your site is performing poorly compared to your desktop version, it could mean that your site isn’t optimized for mobile.

And since Google has already begun mobile-first indexing, if your site doesn’t perform well on mobile devices, the effectiveness of your content marketing will be impacted.

Make sure you drill into the mobile report to see traffic and conversions across mobile devices.

This will tell you if you have a mobile-wide issue or if your site is just poorly-optimized for one operating system.

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If it’s mobile-wide, you will need to optimize your site for all mobile queries and devices.

If, on the other hand, it’s simply one operating system or one version of one operating system, the fix will depend on your site development and the OS changes.

3. Optimize your site speed

According to Google, the majority of sites are too slow, regardless of industry.

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The current ideal benchmark is three seconds for page speed loading time, yet most sites are above the nine-second mark.

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This is important to recognize for two reasons:

  1. Speed directly impacts your bounce rate, as can be seen in the image above.
  2. Google announced that page speed will be a ranking factor in mobile search as of July 2018.

Having a slow site can kill your chances of ranking in SERPs and tank your traffic.

But before you can try to fix the problem, you first need to be able to diagnose it.

Not every page on your site will take the same time to load.

Using Google Analytics, you can pinpoint the specific pages on your site that need the most improvement.

This way you can save time and gain some quick wins by targeting your slowest, top-performing pages first.

How to monitor page speeds

Log into Google Analytics, and under Site Speed, select Page Timings.

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This report quickly shows you all of your pages on-site, grouped by page load time.

2018 03 03 21 20 21 Measuring Site Speed with Google Analytics

You can then analyze to see the specific pages in each bucket.

Want more advice on how to improve slow pages?

Back in the left-hand menu, also under Site Speed, is a Speed Suggestions report.

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This will give you some specific suggestions you can implement to improve your speed.

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Google also offers another tool, PageSpeed Insights, for even more free help in optimizing your page speeds.

4. Understand your customers

Understanding your customers helps you personalize your content for them.

68% of firms have already made personalized experiences a business priority.

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Why?

Well, it’s a great way to increase revenue and profits by tapping directly into your customer’s wants and needs.

You can start to understand your customers better with Google Analytics’ Affinity reports.

How to view your affinity reports

Open Google Analytics and check out your left-hand menu.

Under the Audience section, you will find the Affinity Categories report.

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This report helps you analyze common buyer trends.  2018 03 03 21 24 05 Google Analytics Demographics and Interest Reports dcarlbom.com

Check out which affinity groups have high traffic and low bounce rates or high conversions on your site.

You may find that you do really well with a group you never expected to target, such as TV Lovers.

This knowledge can help with future content marketing and ad campaigns.

Another report to help you understand your customer base is the Audience Data report.

How to view audience reports

This time under the Audience section, you’re going to select Overview rather than Affinity.

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This is a broad overview.

It doesn’t go into a huge amount of depth about your customers, but it helps target some general areas that may be of interest, such as language, device, and location.

If most of your users are from the US, or even from within a few states in the US, that information can be very helpful for marketing.

You can further analyze your customers by adding some additional demographic and interest data.

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Demographics give you customer information such as age range and gender.

Interests are exactly what they sound like. This report tells you some of the things your customers are generally interested in.

You can then take all this information and combine it to build customer personas for marketing.

5. Focus on searcher intent

Searcher intent simply means the reason for why someone performed a search.

There’s a pretty old, but still accurate article that breaks searcher intent into three broad categories:

  1. Navigational intent – when a searcher is seeking a specific site such as Facebook or Amazon.
  2. Informational intent – when a searcher is looking for answers or researching a specific topic.
  3. Transactional intent – when a searcher is ready and looking to have a transaction such as “best Chicago pizza near me” or “how to check in for a Southwest flight.”

Of course, this doesn’t cover everything, and people may not also neatly fall into just one category.

However, it’s a great way to start understanding who is coming to your site and why.

You can begin to understand the intent of your traffic by looking at the Overview of Acquisition report in Google Analytics.

How to check you acquisition overview

In the left-hand menu, under Acquisitions, select Overview.

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In this report, you want to focus on organic traffic. The other results could be skewed by promotions and other marketing efforts.

If you click on the word “Organic Search,” it will provide you will additional information:

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Now you can see a breakdown by keywords searched.

It shows you a vast amount of data, including highest volume, bounce rates, and average pages per session.

You can then use this information in your next content marketing campaign.

For instance, are you receiving a lot of traffic for informational intent searches but not transactional intent?

This could mean you need to boost your conversion efforts and your marketing towards bottom-of-the-funnel searchers.

6. Visualize your traffic funnel

A typical conversion funnel used to look like this:

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Now, it’s more like this:

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Add in the quirks of individual customers, and the ways users can escape a funnel, and it gets even more complex.

This is why being able to visualize your actual site funnel can help you understand how well your content marketing strategy is working.

It can help you understand which site pages correlate well with each funnel stage. It also helps pinpoint which paths convert well and which ones need work.

This Funnel Visualization report is in the Conversions section of Google Analytics.

It’s important to note that this report only works if you have already set up some conversion or sales goals in Google Analytics.

How to visualize your funnel

Under conversions, select Goals, and then Funnel Visualization to see the report.

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Then select your relevant conversion/sales goal at the top of the table:

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Now the report will show you a visual representation of what that sales funnel looks like:

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As you can see in the example above, it will show you specific pages that Google Analytics believes line up to each funnel stage based on customer activity.

Another way to look at your funnel is through Sequential Segments.

How to use Sequential Segments

This is a type of advanced segment that can be used for measuring a sequence of user actions.

For example, a sequence could be landing on a blog page, clicking a CTA button on it which goes to the contact page, and then submitting the requested opt-in form.

You can create segments to report on just like you create goals to measure against.

Go to the Admin section:

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Then on the far-right, under personal tools, select Segments:

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Select New Segment.

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Then choose Sequences under the Advanced options.

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Now you create the funnel steps or customer actions that you want to track by inputting the path.

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These can be useful to help understand user behavior for different lead pages.

It can also help identify which of your blog posts lead to the most conversions.

7. Focus on your current traffic sources

There are a lot of different possible traffic channels these days.

Search engines, PPC ads, social media, and direct search are just a few.

Where your traffic is coming from may affect how they are engaging with your site and your content.

You can use the Google Analytics Source/Medium report to see how many sessions you have by each source.

It can also tell you valuable data like the number of new users and bounce rate.

How to view your traffic by source

Back to that left-hand menu, under the Acquisition section, go to All traffic and the Source/ Medium.

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You’ll see a report showing you a summary of interactions by source.

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You can also add in secondary dimensions such as Acquisition behavior to make the data more meaningful.

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For example, you can see all traffic from Google that was organic only (removing Google PPC ads).

2018 03 03 21 25 55 Solving the How and Why of UTM Codes for Marketing

Now you can easily see what referral traffic or traffic types drive visits to specific landing pages.

This helps you target the platforms that are driving the most traffic to your site.

8. Pinpoint high traffic, low engagement pages

High traffic is a good thing, right?

What if you have a ton of traffic coming to your site and then just leaving again?

Is it still good?

Traffic without engagement or conversions is ultimately useless.

Don’t worry though, if you’ve already successfully gained the traffic, then you’ve won half the battle.

Pinpointing those pages which are high traffic, low engagement is a great potential quick win for boosting conversions.

There are a few ways to do this, but one I like to use is the comparison feature in Google Analytics.

How to find high traffic, low conversion pages

Just go to Behavior, then Site Content and Landing Pages on the left-hand menu.

This will bring up all of the pages people land on within your site.

Then you can use the comparison feature on the right-hand side of the screen.

You can select a Goal Conversion Rate if you have one set, or you can choose Bounce Rate from the drop-down menu:

This will allow you to compare conversions or bounces across all pages.

You can easily sort by the ones with the highest number of sessions to find the high traffic, low engagement pages, so you know where to focus your efforts.

If you want, you can also narrow your results down even further.

For example, you can reduce the search to show only your blog pages.

It’s easy to do this using the search function within the report.

Now you know which pages to target to improve your conversions.

9. Know when you should publish content

Exactly when you publish your content matters.

There have been many studies done on when the best day of the week and the best time of day is, across all platforms.

The Best Time to Post on Instagram Facebook Twitter LinkedIn Pinterest and Google Infographic

But just because a study says it’s the best time on average, doesn’t necessarily mean it’s the best time for your audience or your business.

Thankfully, Google Analytics can help answer this.

First, they provide a simple heat map right on the homepage for you.

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The second option is to use Google Analytics custom reports to create your own. The benefit of this option is that it allows you to customize the variables.

How to set this up

First, go into the custom reports section of Google Analytics and choose a new custom report.

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Choose the “flat table” option.

Then add in the dimensions “Day of Week Name” and “Hour,” and then any additional relevant metrics you want.

For example, you might want to include the volume of sessions.

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You can also add things like Source/Medium to narrow it down to organic sessions, or Device type if you want to separate mobile from desktop.

Once down, Save and export your data to Excel.

Make sure that you choose “show rows” in the bottom right-hand corner of your screen.

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Then, within Excel, you can use the pivot table option to begin to turn the data into a heat map.

Make your columns the Day of the week, your Rows the Hours. Then your Values should be whichever metrics you chose, such as Sessions.

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Once you have the pivot table, you can use some conditional color formatting to make it look like a heat map.

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This gives you a quick and easy way to see when your visitors are checking out your site.

If you find traffic is heaviest between 10 am and 1 pm on Tuesdays and Thursdays, then you should target publishing your content on those mornings, before 10 am.

10. Track your ROI

I’m guessing that you’re not just doing content marketing for the fun of it.

That means you have a goal in mind. Something you want to get out of your effort.

So how do you know that your content marketing strategy is paying off?

Google Analytics can help you track your ROI.

Remember back at the beginning, when we set up goals?

Now it’s time to use them to help measure your return on investment.

How to measure your ROI

First, you want to check out your reverse goal path.

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You may want to add an additional filter such as “/blog” to narrow it down to only blog posts.

Then you can sort by Goal Completions.

Now you can see which blog posts have resulted in the most conversions.

You need to download this data into Excel or as a .CSV file.

Next, download your pageview data to determine your conversion rate.

You can obtain this by going to Content, Site Content, and then All Pages.

If you filtered your Goal, you need to filter this data in the same way.

For instance, filter with “/blog” to get only blog posts.

Again, you need to download the data as a spreadsheet.

Then copy and paste it into a new column in your first spreadsheet.

Now you can get your conversion rate by dividing the data in the “conversions” column (Col B) by the number in the “unique pageviews” column (Col C).

The result is now your conversion rate per page or blog post.

It should look like this:

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You can easily see which posts are performing well and which ones aren’t.

This can help you discover which topics are trending or which pages seem to be better optimized for conversions.

Of course, in order to also bring in your ROI, you need to factor in money.

For example, you need to include how much you’ve invested in each post and how much money each conversion has been worth.

Understandably, this is where it gets more complicated.

One way to track conversion dollars is to put tags on your leads based on which posts they came from.

You can do this with UTM parameters.

If you use an email marketer such as ConvertKit, they offer an easier way.

They let you automatically tag any leads who come through a certain form.

Simply make forms slightly different across your pages.

That way, if a form is attached to a single blog post, you know that any leads with that tag came from that blog post.

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All you need to do is integrate them with your Analytics and email marketing platform.

Again, most platforms have these features built in, but you can also build your own integrations with Zapier.

Now, you have full visibility of your content marketing ROI and can understand exactly which posts are worth paying to promote and which ones need to be refreshed or optimized.

Conclusion

Google Analytics holds a crazy amount of data about your website.

Google has done all of the work to gather it and update it constantly. And it’s all there, free for you to use.

It’s important to make use of what Google Analytics offers.

If you don’t measure your content marketing strategy, you will have a very hard time knowing what is and isn’t working.

First, to get full use out of Google Analytics, make sure you take the time to set up some goals for your site so that you can track the things most important to your business.

Then you can use these ten report options for measuring how well your strategy is doing and pinpointing ways to make it even better.

You can use reports such as on-site queries, customer reports, searcher intent, and traffic reports to get to know your customers better.

You can also use reports such as mobile and speed checks, time for publishing, and ROI to understand how to optimize your content strategy.

What’s your favorite Google Analytics report for tracking your content marketing efforts?

By: neilpatel.com

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