How Haircare Startup Briogeo Went From Zero To $10 Million In Sales In Just Four Years – Chloe Sorvino


 A charcoal and coconut-oil shampoo that smells like mint cookies flows into dozens of 8-ounce tubs at a contract lab in suburban New Jersey. Surveying the tubs is 33-year-old Nancy Twine, who created the shampoo, a scalp-exfoliating formula that retails for nine times the cost of mass-market shampoos like Head and Shoulders. “This was a big one for us,” says Twine, founder of the hair-care company Briogeo. In recent years, as more and more beauty products are manufactured at independent labs, dozens of women have launched their own brands, from makeup artists turned bloggers like Huda Kattan to celebrities like Kylie Jenner…….

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