Netflix With Ads Is Not Free. Here’s What It Includes And What It Excludes

The thing about free TV is that, while it has ads, it’s … free. Netflix with ads, however, will not be free, the company announced today when it finally provided details about the long-anticipated ad-supported version of the most popular streaming long-form video platform on the planet.

The new Netflix tier is called Basic With Ads, and it’s launching in 12 countries in November for $6.99 US. Basic with Ads joins existing Basic, Standard, and Premium plans, and includes:

  • Almost all of Netflix in terms of shows, but not all
  • Some movies and TV shows won’t be available due to licensing restrictions
  • 720P video quality, not 1080P or 4K
  • Permitted use on one device at a time (can be a phone, tablet, computer, or TV)

  • 4-5 minutes of ads per hour which will play both before and during content
  • 15-30 second unskippable ad units (you also can’t fast forward during ads)
  • Ads will be targeted by country and type of show you’re watching, but also what Netflix knows about you (for example: age, gender, location, and what you watch on Netflix)
  • Ads will not be shown on kids’ profiles
  • No ads will show during Netflix games
  • No ability to download shows for offline viewing, like on a flight or trip to the no-internet-here cabin

Genuine question: will the number of people watching on kids’ accounts grow as a means to avoid ads? I guess we’ll see. “We’re confident that with Netflix starting at $6.99 a month, we now have a price and plan for every fan,” Greg Peters, Netflix Chief Operating Officer and Chief Product Officer said in a statement.

“While it’s still very early days, we’re pleased with the interest from both consumers and the advertising community — and couldn’t be more excited about what’s ahead. As we learn from and improve the experience, we expect to launch in more countries over time.” It’s probably true that Netflix has a price and plan for most fans, but not all if you want good old-fashioned free TV.

Granted, that’s rare today given that most people pay either for cable, satellite, or streaming services — or some combination of those three — plus of course internet access fees. But some still get terrestrial TV for free: in the UK, for example, people can get 70 free-to-air standard channels, 15 HD channels and around 30 radio services over digital terrestrial TV. There are hundreds of TV stations still broadcasting over the air in the US as well.

For streamers or those considering it, $7 is not onerous, and probably neither is 4-5 minutes of ads per hour. And the ability to watch what you want when you want is also worth something. Of course, as we’ve seen with other media, the percentage of time and space allocated to advertising seems to inevitably creep upwards.

The question now is: will other streaming services like Disney+ and HBO Max start to follow suite with their own cheaper ad-supported services? Basic with Ads will be available in these countries at launch: Australia , Brazil , Canada , France , Germany , Italy , Japan , Korea , Mexico , Spain , UK , USA.

I forecast and analyze trends affecting the mobile ecosystem. I’ve been a journalist, analyst, and corporate executive

Source: Netflix With Ads Is Not Free. Here’s What It Includes And What It Excludes

Critics by , CNN Business

What was once believed unthinkable is now a reality: Netflix with ads is here. The streaming giant unveiled “Basic with Ads,” its much anticipated ad-supported subscription plan, on Thursday. The new tier will cost $6.99 a month in the US and be available Nov. 3 in the US, Canada, Australia, Brazil, France, Italy, Germany, Japan, Korea, Mexico, Spain and the UK.

The company said that “current plans and members will not be impacted” and that “Basic with Ads complements our existing ad-free Basic, Standard and Premium plans.” The new option will feature much of what’s available with Netflix’s current $9.99 a month Basic plan, but will include an average of four to five minutes of commercials per hour.

Those ads will be 15 or 30 seconds in length and will play before and during TV series and movies. Netflix (NFLX) noted that it will offer broad targeting capabilities by country and genre to help “advertisers reach the right audience — and ensure our ads are more relevant for consumers.”

“Advertisers will also be able to prevent their ads from appearing on content that might be inconsistent with their brand (e.g. sex, nudity or graphic violence),” Netflix said. The company said that it is working with ratings tracker Nielsen in the US in 2023 “to enable advertisers to understand how Netflix can reach their target audience.”

The debut of the ad-supported subscription plan is a momentous moment in Netflix 25-year history. CEO Reed Hastings said in April that the company was open to adding commercials to the service, sending shock waves through the media and advertising industries as Hastings had for years been adamant about not putting ads on the platform.

“We … are advertising free,” Netflix said in a letter to shareholders in 2019. “That remains a deep part of our brand proposition.” But after a nightmarish 2022, the platform can no longer stick to that approach. In April, Netflix disclosed that it lost subscribers for the first time in more than a decade. Following that news, the stock tumbled, and the company lost billions in market cap, hundreds of employees were laid off and doubts ran rampant about the platform’s future, raising questions about the viability of the entire streaming marketplace.

In July, Netflix announced that it will partner with Microsoft (MSFT) to enhance sales and technology for this new subscription plan. Ultimately, Netflix needs more revenue and ads is one way to achieve that. This doesn’t mean all subscribers will have to watch commercials since existing plans will stay ad-free, but there will now be a choice between a cheaper ad-supported plan and a premium one. Ultimately, the Netflix of the future is bound to look different than the Netflix users have come to know.

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5 Modern Technologies ‘The Jetsons’ Accurately Predicted 60 Years Ago

When The Jetsons premiered in 1962, show writers William Hanna and Joseph Barbera imagined what the future might look like in 100 years. They also created George Jetson, the “dad of the future,” to handle the trials and tribulations of the nuclear household of 2062, and they set his date of birth as July 31, 2022.

In celebration of this beloved cartoon father’s birthday, we decided to take a look at the various gizmos and gadgets in the show to see how much of it might have inspired modern technologies we use today. It turns out there’s a quite a lot.

1. Video Calls

Perhaps the most obvious bit of tech from The Jetsons to make its way to the modern age is the video call. Video calls took place regularly on the show, most often for connecting family members to one another or for connecting George to his boss.

Notably, the first real video call took place long before the show was even created, in 1927, to connect then-US Secretary of Commerce Herbert Hoover in Washington, D.C. to then-AT&T President Walter Gifford in New York City. AT&T later announced video conferencing as a subscription service at the 1964 World’s Fair, but canceled it in the ’70s due to low subscription rates. Nowadays video calling is so commonplace that most of the popular services we use on a regular basis are offered for free.

2. Personal Assistants

The cultural impact of Rosie the robot cannot be overstated when talking about tech from The Jetsons. While having a personal robot assistant like Rosie still remains largely a dream, voice assistants are very much a reality that many of us use on a daily basis. And let’s not forget about robot vacuums and mops, two welcome household ‘bots that do some of the dirty work for us.

There’s also the Astro, Amazon’s personal robot that can act as a mobile voice assistant and security guard (and shares a name with the Jetsons’ dog), and Proteus, the company’s fully autonomous robot designed to work at Amazon’s fulfillment and sort centers (at least initially). So while we may not have our own Rosie just yet, we’re getting pretty close.

3. Smartwatches

George Jetson was constantly getting work calls from his boss on his wristwatch. While that watch was almost exclusively used for video calls in the show, modern smartwatches are far more useful, offering you navigation directions or the ability to call a cab, measuring your activity and heart rate, and, of course, letting you make and answer phone calls. Some models offer video-calling capabilities as well, but these day we have plenty of more convenient screens for that.

4. Food Printing

Preparing dinner on The Jetsons was as simple as choosing what you wanted to eat and setting it into the food replicator, which automatically produced tasty-looking results (for a cartoon, that is). In 2006, the Cornell University student group Fab@Home created the first 3D printer capable of printing food, with a series of syringes filled with substances like chocolate and cookie dough. Modern 3D food printers use cartridges of powdered food components (such as proteins and simple carbohydrates) to create different foods within the printer itself.

While 3D food printers haven’t quite reached a level of ubiquity where most of have one on the kitchen shelf, we’ve reviewed gadgets at PCMag such as the Zimplistic Rotimatic, which turns out perfect roti at the push of a button. While it’s not quite a food replicator, we can tell you that the future of flatbread is indeed delicious.

5. Space Tourism

Though The Jetsons took place in the fictional, cloud-based Orbit City, space travel on the show was so commonplace that people would take vacations to the moon.While it’ll likely be some time before you can book an interstellar family getaway, the first space tourist is set to visit the International Space Station in 2023. In addition, companies like Blue Origin are regularly launching missions to send their own teams of astronauts into space with the goal of making space travel possible for the common individual.

Looking back, it’s pretty impressive just how far technology has advanced since The Jetsons was created. We can’t know for sure what the next 60 years has in store for us and what technology will meet us there, but we can at least hope that much of it is fun as what Hanna-Barbera dreamed up in 1962. Want to stream The Jetsons? Watch all three seasons on HBO Max,

By Francisco Lahoz

Source: 5 Modern Technologies ‘The Jetsons’ Accurately Predicted 60 Years Ago

Critics by Saemoon Yoon

17 ways technology could change the world by 2025

We asked our 2020 intake of Technology Pioneers for their views on how technology will change the world in the next five years. From quantum computers and 5G in action to managing cancer chronically, here are their predictions for our near-term future.

1. AI-optimized manufacturing

Paper and pencil tracking, luck, significant global travel and opaque supply chains are part of today’s status quo, resulting in large amounts of wasted energy, materials and time. Accelerated in part by the long-term shutdown of international and regional travel by COVID-19, companies that design and build products will rapidly adopt cloud-based technologies to aggregate, intelligently transform, and contextually present product and process data from manufacturing lines throughout their supply chains.

By 2025, this ubiquitous stream of data and the intelligent algorithms crunching it will enable manufacturing lines to continuously optimize towards higher levels of output and product quality – reducing overall waste in manufacturing by up to 50%. As a result, we will enjoy higher quality products, produced faster, at lower cost to our pocketbooks and the environment.

2. A far-reaching energy transformation

In 2025, carbon footprints will be viewed as socially unacceptable, much like drink driving is today. The COVID-19 pandemic will have focused the public’s attention on the need to take action to deal with threats to our way of life, our health and our future. Public attention will drive government policy and behavioural changes, with carbon footprints becoming a subject of worldwide scrutiny. Individuals, companies and countries will seek the quickest and most affordable ways to achieve net-zero – the elimination of their carbon footprint.

The creation of a sustainable, net-zero future will be built through a far-reaching energy transformation that significantly reduces the world’s carbon emissions, and through the emergence of a massive carbon management industry that captures, utilizes and eliminates carbon dioxide. We’ll see a diversity of new technologies aimed at both reducing and removing the world’s emissions – unleashing a wave of innovation to compare with the industrial and digital Revolutions of the past.

How do I follow the Pioneers of Change Summit? We have a rare and narrowing window of change to build a better world after the pandemic.The World Economic Forum’s inaugural Pioneers of Change meeting will bring together leaders of emerging businesses, social entrepreneurs and other innovators to discuss how to spark and scale up meaningful change.

3. A new era of computing

By 2025, quantum computing will have outgrown its infancy, and a first generation of commercial devices will be able tackle meaningful, real-world problems. One major application of this new kind of computer will be the simulation of complex chemical reactions, a powerful tool that opens up new avenues in drug development. Quantum chemistry calculations will also aid the design of novel materials with desired properties, for instance better catalysts for the automotive industry that curb emissions and help fight climate change.

Right now, the development of pharmaceuticals and performance materials relies massively on trial and error, which means it is an iterative, time-consuming and terribly expensive process. Quantum computers may soon be able to change this. They will significantly shorten product development cycles and reduce the costs for R&D.

4. Healthcare paradigm shift to prevention through diet

By 2025, healthcare systems will adopt more preventative health approaches based on the developing science behind the health benefits of plant-rich, nutrient-dense diets. This trend will be enabled by AI-powered and systems biology-based technology that exponentially grows our knowledge of the role of specific dietary phytonutrients in specific human health and functional outcomes.

After the pandemic of 2020, consumers will be more aware of the importance of their underlying health and will increasingly demand healthier food to help support their natural defences. Armed with a much deeper understanding of nutrition, the global food industry can respond by offering a broader range of product options to support optimal health outcomes. The healthcare industry can respond by promoting earth’s plant intelligence for more resilient lives and to incentivize people to take care of themselves in an effort to reduce unsustainable costs.

5. 5G will enhance the global economy and save lives

Overnight, we’ve experienced a sharp increase in delivery services with a need for “day-of” goods from providers like Amazon and Instacart – but it has been limited. With 5G networks in place, tied directly into autonomous bots, goods would be delivered safely within hours.

Wifi can’t scale to meet higher capacity demands. Sheltering-in-place has moved businesses and classrooms to video conferencing, highlighting poor-quality networks. Low latency 5G networks would resolve this lack of network reliability and even allow for more high-capacity services like telehealth, telesurgery and ER services. Businesses can offset the high cost of mobility with economy-boosting activities including smart factories, real-time monitoring, and content-intensive, real-time edge-compute services. 5G private networks make this possible and changes the mobile services economy.

The roll-out of 5G creates markets that we only imagine – like self-driving bots, along with a mobility-as-a-service economy – and others we can’t imagine, enabling next generations to invent thriving markets and prosperous causes.

6. A new normal in managing cancer

Technology drives data, data catalyzes knowledge, and knowledge enables empowerment. In tomorrow’s world, cancer will be managed like any chronic health condition —we will be able to precisely identify what we may be facing and be empowered to overcome it.

In other words, a new normal will emerge in how we can manage cancer. We will see more early and proactive screening with improved diagnostics innovation, such as in better genome sequencing technology or in liquid biopsy, that promises higher ease of testing, higher accuracy and ideally at an affordable cost. Early detection and intervention in common cancer types will not only save lives but reduce the financial and emotional burden of late discovery.

We will also see a revolution in treatment propelled by technology. Gene editing and immunotherapy that bring fewer side effects will have made greater headway. With advances in early screening and treatment going hand in hand, cancer will no longer be the cursed ‘C’ word that inspires such fear among people.

7. Robotic retail

Historically, robotics has turned around many industries, while a few select sectors – such as grocery retail – have remained largely untouched . With the use of a new robotics application called ‘microfulfillment’, Grocery retailing will no longer look the same. The use of robotics downstream at a ‘hyper local’ level (as opposed to the traditional upstream application in the supply chain) will disrupt this 100-year-old, $5 trillion industry and all its stakeholders will experience significant change. Retailers will operate at a higher order of magnitude on productivity, which will in turn result in positive and enticing returns in the online grocery business (unheard of at the moment).

This technology also unlocks broader access to food and a better customer proposition to consumers at large: speed, product availability and cost. Microfulfillment centers are located in existing (and typically less productive) real estate at the store level and can operate 5-10% more cheaply than a brick and mortar store. We predict that value will be equally captured by retailers and consumers as online.

8. A blurring of physical and virtual spaces

One thing the current pandemic has shown us is how important technology is for maintaining and facilitating communication – not simply for work purposes, but for building real emotional connections. In the next few years we can expect to see this progress accelerate, with AI technology built to connect people at a human level and drive them closer to each other, even when physically they’re apart. The line between physical space and virtual will forever be blurred.

We’ll start to see capabilities for global events – from SXSW to the Glastonbury Festival – to provide fully digitalized alternatives, beyond simple live streaming into full experiences. However, it’s not as simple as just providing these services – data privacy will have to be prioritised in order to create confidence among consumers. At the beginning of the COVID-19 pandemic we saw a lot in the news about concerns over the security of video conferencing companies. These concerns aren’t going anywhere and as digital connectivity increases, brands simply can’t afford to give users anything less than full transparency and control over their data.

9. Putting individuals – not institutions – at the heart of healthcare

By 2025, the lines separating culture, information technology and health will be blurred. Engineering biology, machine learning and the sharing economy will establish a framework for decentralising the healthcare continuum, moving it from institutions to the individual. Propelling this forward are advances in artificial intelligence and new supply chain delivery mechanisms, which require the real-time biological data that engineering biology will deliver as simple, low-cost diagnostic tests to individuals in every corner of the globe.

As a result, morbidity, mortality and costs will decrease in acute conditions, such as infectious diseases, because only the most severe cases will need additional care. Fewer infected people will leave their homes, dramatically altering disease epidemiology while decreasing the burden on healthcare systems. A corresponding decrease in costs and increase in the quality of care follows, as inexpensive diagnostics move expenses and power to the individual, simultaneously increasing the cost-efficiency of care. Inextricable links between health, socio-economic status and quality of life will begin to loosen, and tensions that exist by equating health with access to healthcare institutions will dissipate. From daily care to pandemics, these converging technologies will alter economic and social factors to relieve many pressures on the global human condition.

10. The future of construction has already begun

Construction will become a synchronized sequence of manufacturing processes, delivering control, change and production at scale. It will be a safer, faster and more cost-effective way to build the homes, offices, factories and other structures we need to thrive in cities and beyond. As rich datasets are created across the construction industry through the internet of things, AI and image capture, to name a few, this vision is already coming to life.

Using data to deeply understand industry processes is profoundly enhancing the ability of field professionals to trust their instincts in real-time decision making, enabling learning and progress while gaining trust and adoption. Actionable data sheds light where we could not see before, empowering leaders to manage projects proactively rather than reactively. Precision in planning and execution enables construction professionals to control the environment, instead of it controlling them, and creates repeatable processes that are easier to control, automate, and teach. That’s the future of construction. And it’s already begun.

11. Gigaton-scale CO2 removal will help to reverse climate change

A scale up of negative emission technologies, such as carbon dioxide removal, will remove climate-relevant amounts of CO2 from the air. This will be necessary in order to limit global warming to 1.5°C. While humanity will do everything possible to stop emitting more carbon into the atmosphere, it will also do everything it can in order to remove historic CO2 from the air permanently.

By becoming widely accessible, the demand for CO2 removal will increase and costs will fall. CO2 removal will be scaled up to the gigaton-level, and will become the responsible option for removing unavoidable emissions from the air. It will empower individuals to have a direct and climate-positive impact on the level of CO2 in the atmosphere. It will ultimately help to prevent global warming from reaching dangerous levels and give humanity the potential to reverse climate change.

12. A new era in medicine

Medicine has always been on a quest to gather more knowledge and understanding of human biology for better clinical decision-making. AI is that new tool that will enable us to extract more insights at an unprecedented level from all the medical ‘big data’ that has never really been fully taken advantage of in the past. It will shift the world of medicine and how it is practiced.

13. Closing the wealth gap

Improvements in AI will finally put access to wealth creation within reach of the masses. Financial advisors, who are knowledge workers, have been the mainstay of wealth management: using customized strategies to grow a small nest egg into a larger one. Since knowledge workers are expensive, access to wealth management has often meant you already need to be wealthy to preserve and grow your wealth. As a result, historically, wealth management has been out of reach of those who needed it most.

Artificial intelligence is improving at such a speed that the strategies employed by these financial advisors will be accessible via technology, and therefore affordable for the masses. Just like you don’t need to know how near-field communication works to use ApplePay, tens of millions of people won’t have to know modern portfolio theory to be able to have their money work for them.

14. A clean energy revolution supported by digital twins

Over the next five years, the energy transition will reach a tipping point. The cost of new-build renewable energy will be lower than the marginal cost of fossil fuels. A global innovation ecosystem will have provided an environment in which problems can be addressed collectively, and allowed for the deployment of innovation to be scaled rapidly. As a result, we will have seen an astounding increase in offshore wind capacity. We will have achieved this through an unwavering commitment to digitalization, which will have gathered a pace that aligns with Moore’s law to mirror solar’s innovation curve.

The rapid development of digital twins – virtual replicas of physical devices – will support a systems-level transformation of the energy sector. The scientific machine learning that combines physics-based models with big data will lead to leaner designs, lower operating costs and ultimately clean, affordable energy for all. The ability to monitor structural health in real-time and fix things before they break will result in safer, more resilient infrastructure and everything from wind farms to bridges and unmanned aerial vehicles being protected by a real-time digital twin.

15. Understanding the microscopic secrets hidden on surfaces

Every surface on Earth carries hidden information that will prove essential for avoiding pandemic-related crises, both now and in the future. The built environment, where humans spend 90% of their lives, is laden with naturally occurring microbiomes comprised of bacterial, fungal and viral ecosystems. Technology that accelerates our ability to rapidly sample, digitalize and interpret microbiome data will transform our understanding of how pathogens spread.

Exposing this invisible microbiome data layer will identify genetic signatures that can predict when and where people and groups are shedding pathogens, which surfaces and environments present the highest transmission risk, and how these risks are impacted by our actions and change over time. We are just scratching the surface of what microbiome data insights offer and will see this accelerate over the next five years. These insights will not only help us avoid and respond to pandemics, but will influence how we design, operate and clean environments like buildings, cars, subways and planes, in addition to how we support economic activity without sacrificing public health.

16. Machine learning and AI expedite decarbonization in carbon-heavy industries

Over the next five years, carbon-heavy industries will use machine learning and AI technology to dramatically reduce their carbon footprint. Traditionally, industries like manufacturing and oil and gas have been slow to implement decarbonization efforts as they struggle to maintain productivity and profitability while doing so. However, climate change, as well as regulatory pressure and market volatility, are pushing these industries to adjust.

For example, oil and gas and industrial manufacturing organizations are feeling the pinch of regulators, who want them to significantly reduce CO2 emissions within the next few years. Technology-enabled initiatives were vital to boosting decarbonizing efforts in sectors like transportation and buildings – and heavy industries will follow a similar approach. Indeed, as a result of increasing digital transformation, carbon-heavy sectors will be able to utilize advanced technologies, like AI and machine learning, using real-time, high-fidelity data from billions of connected devices to efficiently and proactively reduce harmful emissions and decrease carbon footprints.

17. Privacy is pervasive – and prioritized

Despite the accelerating regulatory environments we’ve seen surface in recent years, we are now just seeing the tip of the privacy iceberg, both from a regulatory and consumer standpoint. Five years from now, privacy and data-centric security will have reached commodity status – and the ability for consumers to protect and control sensitive data assets will be viewed as the rule rather than the exception. As awareness and understanding continue to build, so will the prevalence of privacy preserving and enhancing capabilities, namely privacy-enhancing technologies (PET). By 2025, PET as a technology category will become mainstream.

They will be a foundational element of enterprise privacy and security strategies rather than an added-on component integrated only meet a minimum compliance threshold. While the world will still lack a global privacy standard, organizations will embrace a data-centric approach to security that provides the flexibility necessary to adapt to regional regulations and consumer expectations. These efforts will be led by cross-functional teams representing the data, privacy and security interests within an organization.

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8 Facts About ‘Wizard of Loneliness’ Nathan Fielder

Nathan Fielder doesn’t mind making you uncomfortable. That holds true whether you’re the subject of one of his cinéma vérité series, like Nathan for You, or if you’re the viewer. When dragging people into his irreverent world of long silences, awkward questions, and increasingly unhinged circumstances, Fielder is not just a comedian—he’s more of a comedian-slash-agitator.

In his new HBO series The Rehearsal, Fielder invites guests to practice some pivotal moments in their lives before things get real—and the line between comic provocation and psychological experimentation begins to blur. For more on the ineffable Fielder, including his apparel line and a little-seen web series, keep reading.

1. Nathan Fielder was in a high school improve group with Seth Rogen.

Fielder, who was born in Vancouver, told Vulture that his childhood was a mix of learning magic tricks, working at a magic shop in a mall, recording and reciting stand-up routines from the bookended segments on Seinfeld, and, later, joining the Point Grey Secondary School’s high school improv team. One of the members was future Emmy nominee Seth Rogen. (The two have known each other since first grade.)

Rogen recalled that Fielder’s idiosyncratic approach to comedy, which is exacting and somewhat inflexible, was evident early on. “It was not even on the table that he would act like he was burning in lava,” Rogen said. Their team took third place at a national improv competition, although Fielder was confused when he discovered the winning teams had practiced. “We didn’t understand how you could rehearse improv,” Fielder said.

2. He made a lot of YouTube videos—and you can still watch them.

After attending business school at the University of Victoria, Fielder briefly worked at a brokerage firm before deciding to try his hand at comedy full-time. He wound up producing a number of short films that he regularly uploaded to his YouTube channel, including one in which he holds up a thin slice of watermelon with no further context (above) as it flaps in the wind. Fielder told Rolling Stone that “people come up to me say that Thin Watermelon is the best thing I’ve ever done.”

3. His Dumb Starbucks project was thought to be the work of Banksy.

Fielder continued his comedy career by writing Canadian Idol and This Hour Has 22 Minutes. In 2013, Fielder debuted Nathan for You, a Comedy Central series co-created with Michael Koman in which Fielder offered help to struggling small business owners. Often, his increasingly complex and irrelevant plans—offering a poop-flavored frozen yogurt or forcing gas station customers to hike a mountain to receive a discount—did virtually nothing for the entrepreneurs featured.

But Fielder did have a smashing success in 2014 with Dumb Starbucks, a parody store that Fielder figured could capitalize on the Starbucks name without summoning a legal response. As soon as the storefront opened in Los Angeles, some believed it might be an elaborate prank by elusive street artist Banksy. After three days, Fielder outed himself as the operator. The Department of Health shut the store down that same day.

4. Nathan for You shot an incredible amount of footage to make its 22-minute episodes.

Nathan for You, which ran for a total of four seasons, took Fielder and his semi-witting subjects into increasingly elaborate spectacles. In one episode, Fielder learned how to wire-walk so someone else could get the credit. In another, he orchestrated a pig-saves-goat viral video that was the work of divers so a petting zoo could get publicity. All told, Fielder once estimated that about 90 hours of footage were required to make each 22-minute episode.

5. Fielder owns a successful outdoor apparel brand.

After reading about a clothing brand that had somehow delivered a tribute to a Holocaust denier, Fielder opted to open his own apparel company. He called it Summit Ice and vowed to donate 100 percent of the proceeds to the Vancouver Holocaust Education Centre. It seemed to live at the intersection between earnestness, cultural critique, and comedy. “When I was younger, and until recently, I used to wear a jacket brand called Taiga, which is from a shop just down the street,” Fielder told Vice in 2017.

“I discovered recently that they published a tribute to a Holocaust denier in their winter catalogue, but I was wearing their jacket on my TV show. I felt like that was bad because I was giving them publicity. I didn’t know what jacket company to trust, so I thought it was easiest to start my own company.” Fielder admits the customer service, however, could be better. He has described it as “awful” because “there’s not a full-time person that does it. It kind of jumps around between different people to manage it.”

6. He helped launch the television career of a private investigator.

In 2013, Fielder enlisted private investigator Brian Wolfe to assist him in a typically obtuse plot where Wolfe was tasked with tracking Fielder down to see if the P.I. was worthy of a good Yelp review. In one of Nathan for You’s most memorable moments, Wolfe—confused by Fielder’s eccentricities—dubbed him the “wizard of loneliness” because he has “no friends.” He later referred to Fielder as a “goober.” Not long afterward, Wolfe was contacted by producers looking to develop a reality series based on his firm. Cry Wolfe aired on Investigation Discovery for three seasons between 2014 and 2016.

7. He once starred in a scripted and fictional web series titled David.

Much of Fielder’s output consists of a slightly distorted version of himself interacting with the real world. That changed in 2016, when Fielder appeared in the five-episode web series David. In it, Fielder plays a man who finds out he has just weeks to live thanks to a black stone growing inside of his heart. Jenny Slate co-stars. The dark comedy was originally on YouTube but doesn’t appear to be currently available on the service. You may be able to find it on Vimeo.

8. Nathan Fielder is very much like Nathan Fielder.

In a 2015 interview with The A.V. Club, Fielder offered what might be his most succinct explanation yet of how his onscreen persona intersects with his authentic self. (It came after he was compared to Andy Kaufman.) “The version of me on the show is much more, obviously, controlled and deliberate than the me in real life because I’m trying to bring things out of people and create situations that will be funny and interesting,” he said.

“But at the same time, I also try to put myself into situations that I don’t know how they’ll go—unpredictable scenarios—so I personally will get thrown off and have to figure out a way out of it. I like doing that with the show as well … But I think the situations and the uncomfortable moments in the show also, I feel like, are designed to bring out a side of the other person that I find very charming and endearing about them.”

Nathan for You co-creator Michael Koman agrees. “There’s only about a 10 percent difference between the Nathan on the show and real-life Nathan,” Koman told Rolling Stone in 2017. “The character is just an amplified version of him.”

By Jake Rossen

Source: 8 Surprising Facts About Nathan Fielder

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Braze Begins The IPO Process Amid Pandemic-Era Growth In Digital Marketing

A decade after its founding, the marketing tech startup Braze is beginning the process of becoming a publicly traded company.

Today, the New York-based company filed its Form S-1 with the U.S. Securities and Exchange Commission to go public on the Nasdaq stock exchange under the ticker symbol “BRZE.” Braze is part of the growing industry of marketing campaign management software companies, a market sector that the research group IDC says could reach $15 billion in 2021 and $19.4 billion in 2024.

The customer engagement company provides technology for brands to interact directly with consumers through various channels. By using Braze’s platform, companies can use data from email, apps and other digital platforms to better understand their customers before targeting them with personalized messages. Well known brands that use Braze for their marketing include Burger King, Anthropologie, Birchbox, Grubhub, IBM, Hinge, Nascar, PayPal, HBO, iHeartRadio, Sephora and Rosetta Stone.

According to its SEC filing, Braze reported large revenue growth in the past two years with $150.2 million in fiscal-year 2021 and $96.4 million in 2020. While the company has experienced momentum in 2020 and 2021, it’s still not profitable: Net losses totaled $31.43 million in 2021 and $31.36 million in 2020. Braze also reported annual recurring revenue passing $200 million in 2021, up from $100 million in 2019.

When Braze was cofounded in 2011 by CEO Bill Magnuson, Jon Hyman and Mark Ghermezian, it wanted to build a business that was mobile-first to help companies adapt to changing consumer behaviors. At the time of publication, the company was unavailable for comment about its IPO plans, but in a letter included in the S-1 Magnuson wrote that the “goal was to build a company that would capitalize on new technology to help the world’s best companies grow by trusting us with their most valuable asset: their customer relationships.”

“While technological change drove us forward, we knew that humanity should always guide us,” Magnuson wrote. “Great human relationships are built on mutual understanding, engaging communication and shared experience. It’s thus no surprise that the secret weapon of exceptional, enduring companies is the quality of their customer engagement.”

In the past two years, Braze has continued to grow its customer base from 728 in January 2020 to 890 January 2021 and 1,119 as of July 2021. The company has also continued to scale its cloud-based platform and now reaches 3.3 billion monthly active users through its customers’ applications, websites and other digital platforms—up from 2.3 billion in January 2020 and from 1.6 billion in January 2019.

Issues around privacy are also something Braze listed as a risk factor, citing international, federal and state regulations including newly passed legislation in California, Virginia and Colorado and existing laws such as the European Union’s General Data Protection Regulation. Several pages of the S-1 detail many of the laws and provide a glimpse into the various ways rules around data privacy could impact the company both legally and financially.“The laws are not consistent, and compliance in the event of a widespread data breach could be costly,” according to the SEC filing. “In addition, while we contractually limit the types of data our customers may process and store using our platform, we cannot fully control the actions of our customers. The failure of customers to comply with their contractual obligations may subject us to liability, and we may not have sufficient recourse to cover our related liabilities.”

Braze’s S-1 filing comes just a day after the advertising technology company Basis Globally Technologies—formerly known as Centro—confidentially filed its own S-1 with the SEC, further adding to the string of ad-tech and mar-tech IPOs that have taken place this year. Companies that have either gone public or begun the IPO process in 2021 include the content recommendation company Taboola, ad measurement firms DoubleVerify and Integral Ad Science and other marketing tech companies such as Zeta Global and Sprinklr.

Over the past decade, Braze has raised $175.1 million, according to Crunchbase. It raised an $80 million Series E round led by Meritech Capital Partners in 2018, just a year after raising a $50 million Series D round led by ICONIQ Capital. Other investors have included Battery Ventures, InterWest Partners, Rally Ventures and Blumberg Capital.

While Braze was growing quickly even before the Covid-19 crisis began, the company said the pandemic has accelerated the adoption of digital and mobile usage. Braze is also betting on the increased reliance on first-party data, especially as companies adapt to finding ways to reach people without as much third-party aggregated data.

“Modern brands know that when a customer is intermediated by a third-party aggregator, ad platform or distribution channel, it’s not really their customer relationship,” Magnuson wrote. “The highest value customer relationships are informed by first-party data and cemented through direct engagement.”

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I’m a Forbes staff writer and editor of the Forbes CMO Network, leading coverage of marketing and advertising especially related to the ever-evolving role of chief

Source: Braze Begins The IPO Process Amid Pandemic-Era Growth In Digital Marketing

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