With the rise of the digital age, there are plenty of ways to get your business’ voice heard, but don’t discount the importance of your blog. Business blogging is a valuable investment that your business should be putting time and consideration into. You’ve probably heard it before: blogging provides the perfect platform for thoughtful, long […]
For 2017, HubSpot states that 86 percent of professionals prefer using email for business outreaches and that 86 percent of consumers “would like to receive promotional emails from companies they do business with at least monthly, and 15% would like to get them daily.” If these won’t convince you into believing that emails are still […]
Marketing is a continually evolving landscape. You know this. We know this. But 2020 presented a different challenge than previous years, leaving marketers to dig deep into what they need to do to attract and nurture leads and customers. 2021 will be no different – which shouldn’t make you panic! Part of marketing is doing […]
COVID-19 has forced millions of companies to reassess their business models, but what about the businesses that are still just ideas in the minds of aspiring entrepreneurs? As mass layoffs and desperate bailouts dominate the news, few people are talking about what it’s like to launch a business in the current climate. But like other crises throughout history, […]
Before I co-founded my company, Masthead Media in 2012, the practice of content marketing was very much experimental. Very few people outside of the still-nascent industry had even heard the term before, and it was virtually impossible to find a single class–let alone a full certificate program–that focused on content marketing. Today, content has become an essential way that brands connect with […]